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olivLaw · European equity research

Matas A/S MATAS.CO

Denmark · Nasdaq Copenhagen · ISIN DK0060497295 · Vertical: Listed companies from Denmark

83.00DKK−14.61% · 1 dayClose 05 Nov 2026

Matas A/S is a Nordic retailer of beauty, health and wellbeing products, operating the Matas and KICKS banners as well as online and wholesale channels. In the first quarter of fiscal 2026/27, revenue rose 4.2% to DKK 2,161 million, while the EBITDA margin before special items fell to 12.2%, making margin development a central point of analysis.

At the close of 05 Nov 2026, Matas A/S (MATAS.CO) stock was 83.00 DKK (−14.61% on the day), with market capitalisation 3.1 bn DKK, P/E 12.9 on diluted EPS of 6.41 DKK over the last 12 months, dividend yield 2.43%, beta 0.50, 52-week range 81.30–131.80 DKK.

Data as of · AI analysis dated · Source: ESEF annual reports and closing prices, computed by olivLaw.

Market cap
3.1 bn DKK
shares as of 31 Mar 2026
P/E (TTM)
12.9
Diluted EPS TTM 6.41 · TTM to 31 Mar 2026
E/P (TTM)
7.72%
TTM to 31 Mar 2026
Dividend yield
2.43%
DPS 12m 2.01
Beta (2y)
0.50
Volatility (1y) 33%
52-week range
81.30131.80

Price history

Loading chart…

Technical reading

RSI (14)
36.6
weak (30–45)
Bollinger (20, 2)
81.78 – 99.00
in the lower half of the band · %B 0.07 · band width 19.1%
SMA 50 / 200
87.79 / 95.39
downtrend (price < SMA50 < SMA200)
MACD (12, 26, 9)
1.64 / 1.92
MACD below signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyEURO STOXX 50vs EURO STOXX 50Vertical median
1 month+0.7%+0.4%+0.4 pp—
3 months−8.3%−3.3%−5.0 pp—
6 months−19.4%+4.0%−23.4 pp—
Year to date−33.6%+8.1%−41.7 pp—
1 year−34.7%+10.7%−45.4 pp−5.3%
3 years−10.9%+50.1%−61.0 pp+3.3%
5 years−32.9%+43.6%−76.5 pp—
Max drawdown (1y)
−38.3%
11 Nov 2025 → 05 Oct 2026
Max drawdown (5y)
−48.6%
03 Jan 2022 → 29 Sept 2022
Compound annual growth (5y)
−7.7%
EURO STOXX 50 +7.5%

Price returns, dividends excluded.

Quarterly results

ESEF annual reports carry no quarters: the results are annual (below).

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Today's P/E sits at the 0 percentile of its own 2-quarter history (min 16.4, median 17.2, max 17.9; quarters with earnings only).

Fiscal years

Fiscal year20252026
Revenue8.4 bn8.8 bn
Revenue YoYunavailable+4.7%
Net income282.0 m243.0 m
Net income YoYunavailable−13.8%
Diluted EPS7.376.41
Diluted EPS YoYunavailable−13.0%
net %3.4%2.8%
Free cash flow238.0 m769.0 m

Balance sheet & financial health

Fiscal year 2026 · 31 Mar 2026

Cash
60.0 m DKK
Financial debt
2.7 bn DKK
Net debt
2.6 bn DKK
Equity
3.7 bn DKK
Total assets
9.8 bn DKK
Debt / equity
0.72x
Current ratio
1.21x
ROE
6.5%
ROA
2.5%
FCF margin
8.8%

Financial statements (source on every figure)

Revenue and net income (DKK)

Margins

Income statement · DKK

Revenue
2025
8.4 bn
2026
8.8 bn

esef· 21 Jul 2026verified

Operating income
2025
565.0 m
2026
514.0 m

esef· 21 Jul 2026verified

Interest expense
2025
183.0 m
2026
168.0 m

esef· 21 Jul 2026verified

Pre-tax income
2025
384.0 m
2026
352.0 m

esef· 21 Jul 2026verified

Income tax
2025
102.0 m
2026
109.0 m

esef· 21 Jul 2026verified

Net income
2025
282.0 m
2026
243.0 m

esef· 21 Jul 2026verified

Diluted EPS
2025
7.37
2026
6.41

esef· 21 Jul 2026verified

Dividend per share
2025
2.00
2026
2.01

esef· 21 Jul 2026derived

Balance sheet · DKK

Cash
2025
76.0 m
2026
60.0 m

esef· 02 Sept 2026verified

Inventories
2025
2.3 bn
2026
2.4 bn

esef· 02 Sept 2026verified

Current assets
2025
2.6 bn
2026
2.8 bn

esef· 02 Sept 2026verified

Goodwill
2025
4.1 bn
2026
4.1 bn

esef· 02 Sept 2026verified

Total assets
2025
9.6 bn
2026
9.8 bn

esef· 02 Sept 2026verified

Long-term debt
2025
2.0 bn
2026
2.7 bn

esef· 02 Sept 2026verified

Current liabilities
2025
2.8 bn
2026
2.3 bn

esef· 02 Sept 2026verified

Total liabilities
2025
5.9 bn
2026
6.1 bn

esef· 02 Sept 2026verified

Equity
2025
3.7 bn
2026
3.7 bn

esef· 02 Sept 2026verified

Shares outstanding at year end
2025
38.0 m
2026
37.7 m

esef· 21 Jul 2026derived

Cash flow · DKK

Operating cash flow
2025
715.0 m
2026
951.0 m

esef· 21 Jul 2026verified

Capex
2025
477.0 m
2026
182.0 m

esef· 21 Jul 2026verified

Free cash flow
2025
238.0 m ≈
2026
769.0 m ≈

esef· 21 Jul 2026derived

Investing cash flow
2025
-717.0 m
2026
-406.0 m

esef· 21 Jul 2026verified

Financing cash flow
2025
-56.0 m
2026
-563.0 m

esef· 21 Jul 2026verified

Dividends paid
2025
76.0 m
2026
76.0 m

esef· 21 Jul 2026verified

Share repurchases
2025
27.0 m
2026
140.0 m

esef· 21 Jul 2026verified

Computed indicators

Growth

Revenue growth (YoY)
4.7%
computed by olivLawFY 2026
Revenue CAGR 3Y
unavailable
input data missing
Revenue CAGR 5Y
unavailable
input data missing
EBIT growth (YoY)
-9.0%
computed by olivLawFY 2026
Net income growth (YoY)
-13.8%
computed by olivLawFY 2026
Net income CAGR 3Y
unavailable
input data missing
Net income CAGR 5Y
unavailable
input data missing
EPS growth (YoY)
-13.0%
computed by olivLawFY 2026
EPS CAGR 3Y
unavailable
input data missing
EPS CAGR 5Y
unavailable
input data missing
FCF growth (YoY)
223.1%
computed by olivLawFY 2026

Profitability

Gross margin
unavailable
input data missing
EBITDA margin
unavailable
input data missing
EBIT margin
5.9%
computed by olivLawFY 2026
Net margin
2.8%
computed by olivLawFY 2026
FCF margin
8.8%
computed by olivLawFY 2026

Returns

ROE
6.6%
computed by olivLawFY 2026 · balance sheet at 30 Jun 2026
ROA
2.5%
computed by olivLawFY 2026 · balance sheet at 30 Jun 2026
ROIC
5.7%
computed by olivLawFY 2026 · balance sheet at 30 Jun 2026
ROCE
6.9%
computed by olivLawFY 2026 · balance sheet at 30 Jun 2026
Payout ratio (EPS)
31.4%
computed by olivLawFY 2026
Payout ratio (FCF)
9.9%
computed by olivLawFY 2026

Balance sheet

Net debt
2.7 bn DKK
computed by olivLawbalance sheet at 30 Jun 2026
Net debt / EBITDA
unavailable
input data missing
Debt / equity
0.8x
computed by olivLawbalance sheet at 30 Jun 2026
Interest coverage
3.1x
computed by olivLawFY 2026

Liquidity

Current ratio
1.2x
computed by olivLawbalance sheet at 30 Jun 2026
Quick ratio
0.2x
computed by olivLawbalance sheet at 30 Jun 2026
Cash ratio
0.0x
computed by olivLawbalance sheet at 30 Jun 2026

Cash

Operating cash flow
951.0 m DKK
computed by olivLawFY 2026
Capital expenditure
182.0 m DKK
computed by olivLawFY 2026
Free cash flow
769.0 m DKK
computed by olivLawFY 2026
FCF conversion
316.5%
computed by olivLawFY 2026
Cash conversion
unavailable
input data missing

Efficiency

Days sales outstanding
unavailable
input data missing
Days inventory outstanding
unavailable
input data missing
Days payables outstanding
unavailable
input data missing
Cash conversion cycle
unavailable
input data missing

Market and valuation

Market capitalisation
3.1 bn DKK
computed by olivLawbalance sheet at 30 Jun 2026
Enterprise value
5.9 bn DKK
computed by olivLawbalance sheet at 30 Jun 2026
Market cap / net income TTM
12.9x
computed by olivLawFY 2026
P/E (TTM)
12.9x
computed by olivLawFY 2026
Earnings yield
7.7%
computed by olivLawFY 2026
P/B
0.9x
computed by olivLawbalance sheet at 30 Jun 2026
P/S
0.4x
computed by olivLawFY 2026 · balance sheet at 30 Jun 2026
EV/EBITDA
unavailable
input data missing
EV/EBIT
11.4x
computed by olivLawFY 2026 · balance sheet at 30 Jun 2026
EV/Sales
0.7x
computed by olivLawFY 2026 · balance sheet at 30 Jun 2026
P/FCF
4.1x
computed by olivLawFY 2026 · balance sheet at 30 Jun 2026
FCF yield
24.6%
computed by olivLawFY 2026 · balance sheet at 30 Jun 2026
Dividend yield
2.4%
computed by olivLawFY 2026
Shareholder yield (distributions)
6.9%
computed by olivLawFY 2026 · balance sheet at 30 Jun 2026

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Neutral profile

Score: 70 / 100

A scoring methodology on indicators and valuation, not investment advice.

Closing price

83.00 DKK

05 Nov 2026Source: olivLaw, closing series

Market cap: 3.1 bn DKK

Key indicators

Market capitalisation
3.1 bn DKK
computed by olivLawbalance sheet at 30 Jun 2026
P/E (TTM)
12.9x
computed by olivLawFY 2026
P/B
0.9x
computed by olivLawbalance sheet at 30 Jun 2026
EV/EBITDA
unavailable
input data missing
ROE
6.6%
computed by olivLawFY 2026 · balance sheet at 30 Jun 2026
Net margin
2.8%
computed by olivLawFY 2026
Revenue growth (YoY)
4.7%
computed by olivLawFY 2026
Dividend yield
2.4%
computed by olivLawFY 2026

Coverage and freshness

25/37 reporting lines present
Latest full fiscal year: 2026
Latest reported period: 30 Jun 2026
Latest balance sheet date: 30 Jun 2026
Share count (cover of the latest filing), as of: 31 Mar 2026
Source: esefpublished 02 Sept 2026
verified 86derived 3

Score by group

  • Balance sheet28
  • Valuation85
  • Returns99
  • Quality63

Estimated value range

unavailable — no valuation assumptions for the reporting currency

Valuation assumptions are editorial choices, not measured; beta is not measured.

Valuation methods

    Assumptions (illustrative, editorial)

    Risk-free rate
    6.5%
    Equity risk premium
    6.0%
    Beta (default)
    1.00
    Cost of equity
    12.5%
    Terminal growth
    3.0%

    Factor scorecard

    Neutral profile · Score 70/100

    FactorValueScoreWeight used
    ROIC · Quality5.7%50 (vs peers)17%
    Net margin · Quality2.8%47 (vs peers)10%
    FCF conversion · Quality316.5%100 (on a fixed band)10%
    Revenue CAGR 3Y · Growthunavailableunavailable—
    EPS CAGR 3Y · Growthunavailableunavailable—
    Net debt / EBITDA · Balance sheetunavailableunavailable—
    Interest coverage · Balance sheet3.1x24 (on a fixed band)10%
    Current ratio · Balance sheet1.2x33 (on a fixed band)7%
    P/E (TTM) · Valuation12.9x73 (vs peers)17%
    EV/EBITDA · Valuationunavailableunavailable—
    FCF yield · Valuation24.6%100 (on a fixed band)13%
    Shareholder yield (distributions) · Returns6.9%99 (on a fixed band)10%
    Payout ratio (FCF) · Returns9.9%100 (on a fixed band)7%

    Factors without a value were dropped; the remaining weights were renormalised.

    Score groups

    • Balance sheet28/100 · 2/3 factors with a value
    • Growth· partialunavailable · 0/2 factors with a value
    • Quality63/100 · 3/3 factors with a value
    • Returns99/100 · 2/2 factors with a value
    • Valuation85/100 · 2/3 factors with a value

    A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

    Memo

    MATAS A/S (MATAS.CO). Latest full fiscal year: 2026; data up to 2026-06-30.

    Figures computed from the financial statements: revenue 8.8 bn DKK in 2026; YoY growth 4.7%; net margin 2.8%; ROE 6.6%.

    The estimated value range is 73.67–152.02 DKK per share (median of 3 methods, agreement: low); assumptions are illustrative. Against the central value of 86.30 DKK, the price of 83.00 DKK leaves a potential of 4.0% (value / price − 1) and a margin of safety of 3.8% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

    olivLaw score 70/100, methodological classification: neutral profile (score, margin of safety and method agreement together; not a judgement of the right price). Groups assessed only in part: growth. Not investment advice.

    Text generated deterministically from the figures shown; no language model. Not investment advice.

    What supports the thesis

    • FCF conversion: 316.5%
    • P/E (TTM): 12.9x
    • FCF yield: 24.6%
    • Shareholder yield (distributions): 6.9%
    • Payout ratio (FCF): 9.9%

    What contradicts it

    • Interest coverage: 3.1x
    • The valuation methods diverge

    Not assessed (insufficient data or a ratio without meaning): Revenue CAGR 3Y, EPS CAGR 3Y, Net debt / EBITDA, EV/EBITDA.

    Versus the vertical median

    Listed companies from Denmark · same country · compared with 39 companies

    Multiples and returns vs the median

    P/E
    12.9x
    vertical median 15.4x
    below median (−16.2%)
    EV/EBITDA
    —
    vertical median 11.0x
    P/S
    0.4x
    vertical median 1.7x
    below median (−78.5%)
    P/B
    0.9x
    vertical median 1.6x
    below median (−47.3%)
    ROE
    6.6%
    vertical median 6.3%
    above median (+5.1%)
    Net margin
    2.8%
    vertical median 3.2%
    below median (−12.5%)
    EBIT margin
    5.9%
    vertical median 6.8%
    below median (−14.5%)
    Revenue YoY
    4.7%
    vertical median 1.9%
    above median (+148.9%)
    Net debt/EBITDA
    —
    vertical median 1.5x
    Dividend yield
    2.4%
    vertical median 1.3%
    above median (+86.9%)

    Price rebased to 100 (monthly, 5 years)

    Companies in the vertical

    Market capP/EROENet marginRevenue YoY1A / 3A
    DEMANT.CODemant A79.7 bn51.615.0%6.7%+2.5%+72% / +30%
    PNDORA.COPandora A68.8 bn13.2133.4%16.1%unavailable+16% / −3%
    NEWCAP.CONewcap Holding A65.3 bn13,125.029.1%41.6%−99.9%+121% / +62%
    ISS.COIss A50.8 bn19.827.7%3.1%+1.1%+43% / +158%
    BAVA.COBavarian Nordic A19.2 bn13.910.9%22.0%unavailable+33% / +47%
    GN.COGn Store Nord A18.1 bn27.76.3%6.8%unavailable+20% / −23%
    NETC.CONetcompany Group A16.8 bn66.27.2%3.3%unavailable+11% / +64%
    BIOMAR.COBiomar Group A12.1 bn16.928.3%4.3%−0.5%unavailable / unavailable
    JDAN.COJeudan A11.1 bn11.17.7%57.1%unavailable+2% / −7%
    DFDS.CODfds A8.7 bn—-0.2%-0.1%+1.9%+73% / −25%
    GUBRA.COGubra A4.8 bn2.9149.6%64.1%+892.2%−40% / +157%
    MATAS.COMatas A3.1 bn12.96.6%2.8%+4.7%−31% / −21%
    CBRAIN.COCbrain A2.4 bn54.713.8%17.2%−6.2%−21% / −52%
    BO.COBang & Olufsen A1.7 bn—-10.0%-4.3%−3.3%−24% / +12%
    COLUM.COColumbus A1.2 bn84.02.0%0.9%unavailable−5% / +30%
    NNIT.CONnit A1.0 bn—-3.0%-1.3%−3.4%−16% / −54%
    NORTHM.CONorth Media A873.1 m13.25.5%5.1%−0.4%+11% / −16%
    FFARMS.COFirstfarms A789.8 m—-2.3%-5.4%−16.5%−9% / −1%
    HUSCO.COHusCompagniet A507.2 m—-1.3%-0.9%+28.7%−41% / −46%
    BIOPOR.COBioporto A456.2 m—-117.6%-203.8%+11.2%−8% / −53%
    GABR.COGabriel Holding A429.4 m57.52.8%1.4%+6.7%−10% / −29%
    GREENM.COGreenMobility A392.5 m11.974.3%21.5%+20.0%−19% / +91%
    EGNETY.COEgnsinvest Ejendomme Tyskland A320.0 m13.04.0%40.9%−2.6%−21% / +11%
    PFINV.COPapirfabrikken Invest A300.9 m13.55.4%29.7%+0.9%−3% / +36%
    CEMAT.COCemat A213.9 m3.528.7%37.5%+318.0%−9% / +3%

    1- and 3-year price returns: for MATAS.CO from daily closes (the same as the performance table), for the other companies from month-end closes.

    olivLaw engine forecast

    The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

    The engine has no published run for this company yet.

    Valuation scenarios (editable assumptions)

    Illustrative scenarios

    Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

    Bear
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Base
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Bull
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Nothing is saved.

    Estimated price (DKK)

    Estimated priceBearBaseBull
    1 years
    49.41
    Total return -39% · Per year -39%
    87.34
    Total return 8% · Per year 8%
    131.54
    Total return 62% · Per year 62%
    3 years
    48.18
    Total return -36% · Per year -14%
    95.81
    Total return 23% · Per year 7%
    158.41
    Total return 101% · Per year 26%
    5 years
    46.98
    Total return -34% · Per year -8%
    105.11
    Total return 41% · Per year 7%
    190.77
    Total return 149% · Per year 20%
    What moves the 3-year price the most
    • Exit P/E± 23.95
    • Net margin± 16.77
    • Annual revenue growth± 13.73
    • Annual dilution± 1.41

    AI analysis

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    In brief

    Matas A/S is a Nordic retailer of beauty, health and wellbeing products, operating the Matas and KICKS banners as well as online and wholesale channels. In the first quarter of fiscal 2026/27, revenue rose 4.2% to DKK 2,161 million 1, while the EBITDA margin before special items fell to 12.2% 1, making margin development a central point of analysis.

    SWOT

    Strengths

    • Solid network of physical stores and a large base of loyalty programme members 1.
    • Fast-growing online channel and an in-house brand portfolio performing well 1.
    • Broad category range enabling a one-stop offer for customers 1.

    Weaknesses

    • Margins declined in the quarter under review, particularly in the KICKS segment 1.
    • Net debt is high relative to EBITDA, and free cash flow declined 1.
    • Marketing and variable online costs grew faster than revenue 1.

    Opportunities

    • Synergies from the new operating model and automated logistics could improve margins 1.
    • Expanding in-house brands and the wellbeing category could attract more customers 1.
    • Strategic acquisitions with value-creation potential are cited as a priority 1.

    Threats

    • An economic slowdown could reduce consumer spending in beauty categories 1.
    • Currency and interest rate risks could affect results given exposure to several Nordic currencies 1.
    • Large inventories and possible write-downs could again pressure gross margin 1.

    Risks

    • Macroeconomic riskhigh

      If economic activity slows, the group's business could be affected, especially in discretionary categories 1.

    • Margin pressurehigh

      Consumer trading down and pricing initiatives reduced gross margin in the quarter under review 1.

    • Debt and liquiditymedium

      Net interest-bearing debt and lease obligations are significant, and free cash flow declined from the prior year 1.

    • Currency riskmedium

      Exposure to the Norwegian, Swedish and Finnish currencies could influence costs and consolidated results 1.

    • Execution of the reorganisationlow

      The new operating model and staff reductions could generate additional special items and implementation risk 1.

    Investment thesis

    What would need to be true (bull case)

    • If online and in-house brand growth is sustained, the group could gradually recover lost margin 1.
    • Synergies from the new Nordic model and automated logistics could support profitability in coming years 1.
    • A large loyalty base could support repeat sales across several Nordic countries 1.

    What would break the thesis

    • If consumer price pressure persists, margins could remain below earlier levels 1.
    • Net profit fell sharply, and high financing costs could limit investment capacity 1.
    • Online and marketing costs are rising faster than revenue, which could erode the benefit of digital growth 1.

    What to watch

    • Development of gross margin and EBITDA before special itemsQ2 2026/27
    • Realisation of synergies from the new Nordic operating model2027
    • Level of net debt relative to EBITDAnext 10-K
    • Performance of the KICKS segment and online salesQ2 2026/27

    Products, market & competition

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    The business

    Matas Group is a retailer specialised in beauty, personal care, health and wellbeing, operating in Denmark, Sweden, Norway and Finland. The group ran 503 physical stores at 30 June 2026 and had over 6.0 million club members across its loyalty programmes 1. Its 'Win the Nordics' strategy aims to outgrow the market while improving margins through customer-centric priorities 1.

    The business is split into three segments: Matas, KICKS and Other (Firtal, Grænn and Web Sundhed), measured at gross profit 1. Besides retail sales, the group has a growing online channel and a wholesale component, mainly through Web Sundhed and international sales of in-house brands 1. In-house brands are an important growth driver.

    In August 2026 the group announced a new Nordic operating model designed to reduce layers and sharpen accountability in each market 1. Management expects additional synergies of DKK 45-50 million next year 1.

    Segments

    Matas

    Matas generated DKK 1,230 million in revenue in the first quarter of 2026/27, with a gross margin of 48.1% 1. Online growth was strong and in-house brands contributed to results 1.

    Other

    The Other segment, comprising Firtal, Grænn and Web Sundhed, grew 10.8% 1. Growth was driven mainly by Web Sundhed, both online and in wholesale 1.

    Market context

    Matas operates in Nordic beauty and health retail, where consumers have recently cut spending and traded down, affecting product mix 1. Macroeconomic pressure could slow economic activity and affect the group 1.

    The online channel is a growing share of group revenue, but variable costs tied to online sales are also rising 1. The market remains competitive, and margin pressure is visible in the quarterly report 1.

    Trends

    • Growth in online salesmixed

      Online sales are growing quickly, especially at Matas, supporting revenue and the omni-channel experience 1. Higher variable costs and commercial investment could, however, limit the margin benefit 1.

    • In-house brandstailwind

      In-house brands are growing quickly, supporting range diversification and potentially margins over the medium term 1. Their growth could slow if consumers keep reducing spending 1.

    • Pressure on consumer spendingheadwind

      Consumers have traded down to cheaper products, pushing down gross margin and changing the sales mix 1. If this persists, margin pressure could continue 1.

    • Operational efficiencytailwind

      Automated logistics centres and the new Nordic operating model are aimed at lowering costs and improving efficiency 1. Expected synergies could partly offset pressure on staff costs 1.

    Competitive position

    Matas competes with other beauty and health retailers in the Nordic region, as well as online platforms gaining market share. The available sources do not describe competitors' positions in detail, so the assessment is limited to the company's own report 1.

    The ability to win share depends on maintaining the one-stop offer and loyalty programmes with over 6.0 million members 1. Price pressure in the KICKS segment shows that competition directly affects margins 1.

    • Nordic beauty retailers and online pharmacies

      Regional competitors targeting the same product categories and customers in the Nordics; the sources do not name them.

    • Online beauty platforms

      Digital channels gaining online sales, where Matas aims to grow its market share.

    • Pharmacy and drugstore chains

      Competitors in the health and wellbeing segment, where the Matas range is being extended.

    • General retailers with beauty sections

      Competition for lower-priced consumer goods to which shoppers are trading down.

    News & filings

    In the press

    No news in our archive over the last 180 days.

    Annual reports (ESEF)

    Sources

    1. [1] Annual report, fiscal year ended 2026-06-30 (ESEF) · SEC / Matas A/S · 30 Jun 2026

    Figures computed by olivLaw from ESEF annual reports and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.

    Matas A/S (MATAS.CO): stock, results, valuation and forecast · olivLaw