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olivLaw · European equity research

MOMENT GROUP AB MOMENT.ST

Sweden · Nasdaq Stockholm · ISIN SE0020388932 · Vertical: Listed companies from Sweden

4.69SEK−2.49% · 1 dayClose 05 Nov 2026

Moment Group is a Nordic entertainment and events group operating live entertainment arenas, activity restaurants, and event and communication services. Fiscal 2025 brought a clear improvement in the annual operating result, although profitability is still below the group's long-term ambition.

At the close of 05 Nov 2026, MOMENT GROUP AB (MOMENT.ST) stock was 4.69 SEK (−2.49% on the day), with market capitalisation 118.7 m SEK, P/E 3.1 on diluted EPS of 1.53 SEK over the last 12 months, beta 0.41, 52-week range 4.64–9.00 SEK.

Data as of · AI analysis dated · Source: ESEF annual reports and closing prices, computed by olivLaw.

Market cap
118.7 m SEK
shares as of 31 Dec 2025
P/E (TTM)
3.1
Diluted EPS TTM 1.53 · TTM to 31 Dec 2025
E/P (TTM)
32.62%
TTM to 31 Dec 2025
Dividend yield
unavailable
Beta (2y)
0.41
Volatility (1y) 72%
52-week range
4.649.00

Price history

Loading chart…

Technical reading

RSI (14)
42.7
weak (30–45)
Bollinger (20, 2)
4.58 – 5.08
in the lower half of the band · %B 0.22 · band width 10.3%
SMA 50 / 200
5.02 / 5.82
downtrend (price < SMA50 < SMA200)
MACD (12, 26, 9)
-0.08 / -0.09
MACD above signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyEURO STOXX 50vs EURO STOXX 50Vertical median
1 month−6.9%−0.6%−6.3 pp—
3 months−15.3%−4.2%−11.2 pp—
6 months−22.6%+4.3%−26.9 pp—
Year to date−17.4%+7.5%−24.9 pp—
1 year−27.8%+9.9%−37.8 pp−8.5%
3 years−64.3%+49.8%−114.2 pp+12.3%
5 years−72.1%+42.8%−114.9 pp—
Max drawdown (1y)
−48.4%
07 Apr 2026 → 28 Oct 2026
Max drawdown (5y)
−76.6%
08 Feb 2022 → 28 Oct 2026
Compound annual growth (5y)
−22.5%
EURO STOXX 50 +7.4%

Price returns, dividends excluded.

Quarterly results

ESEF annual reports carry no quarters: the results are annual (below).

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Today's P/E sits at the 0 percentile of its own 2-quarter history (min 3.7, median 5.1, max 6.5; quarters with earnings only).

Fiscal years

Fiscal year202320242025
Revenue1.0 bn1.1 bn1.1 bn
Revenue YoYunavailable+2.5%+1.6%
Net income44.5 m-43.6 m38.7 m
Net income YoYunavailable−198.0%unavailable
Diluted EPS1.93-1.731.53
Diluted EPS YoYunavailable−189.6%unavailable
net %4.3%-4.1%3.6%
Free cash flow20.9 m64.3 m63.5 m

Balance sheet & financial health

Fiscal year 2025 · 31 Dec 2025

Cash
173.3 m SEK
Financial debt
109.5 m SEK
Net debt
-63.9 m SEK
Equity
92.2 m SEK
Total assets
985.1 m SEK
Debt / equity
1.19x
Current ratio
0.82x
ROE
52.8%
ROA
3.9%
FCF margin
5.8%

Financial statements (source on every figure)

Revenue and net income (SEK)

Margins

Income statement · SEK

Revenue
2023
1.0 bn
2024
1.1 bn
2025
1.1 bn

esef· 26 Oct 2026verified

Operating income
2023
67.5 m
2024
-15.6 m
2025
76.8 m

esef· 26 Oct 2026verified

Interest expense
2023
28.9 m
2024
39.9 m
2025
37.4 m

esef· 26 Oct 2026verified

Pre-tax income
2023
43.1 m
2024
-52.3 m
2025
42.2 m

esef· 26 Oct 2026verified

Income tax
2023
-1.5 m
2024
-9.0 m
2025
3.0 m

esef· 26 Oct 2026verified

Net income
2023
44.5 m
2024
-43.6 m
2025
38.7 m

esef· 26 Oct 2026verified

Diluted EPS
2023
1.93
2024
-1.73
2025
1.53

esef· 26 Oct 2026verified

Balance sheet · SEK

Cash
2023
108.4 m
2024
111.0 m
2025
173.3 m

esef· 26 Oct 2026verified

Inventories
2023
7.1 m
2024
7.0 m
2025
7.4 m

esef· 26 Oct 2026verified

Current assets
2023
327.1 m
2024
265.9 m
2025
320.4 m

esef· 26 Oct 2026verified

Goodwill
2023
196.3 m
2024
191.3 m
2025
191.3 m

esef· 26 Oct 2026verified

Intangibles (excl. goodwill)
2023
6.0 m
2024
5.4 m
2025
4.3 m

esef· 26 Oct 2026verified

Total assets
2023
1.0 bn
2024
976.9 m
2025
985.1 m

esef· 26 Oct 2026verified

Short-term debt
2023
0
2024
109.2 m
2025
0

esef· 26 Oct 2026verified

Long-term debt
2023
109.2 m
2024
0
2025
109.5 m

esef· 26 Oct 2026verified

Current liabilities
2023
395.7 m
2024
475.5 m
2025
390.9 m

esef· 26 Oct 2026verified

Equity
2023
94.7 m
2024
54.6 m
2025
92.2 m

esef· 26 Oct 2026verified

Shares outstanding at year end
2023
22.7 m
2024
25.2 m
2025
25.3 m

esef· 26 Oct 2026derived

Cash flow · SEK

Operating cash flow
2023
54.2 m
2024
78.0 m
2025
85.6 m

esef· 26 Oct 2026verified

Capex
2023
33.3 m
2024
13.7 m
2025
22.1 m

esef· 26 Oct 2026verified

Free cash flow
2023
20.9 m ≈
2024
64.3 m ≈
2025
63.5 m ≈

esef· 26 Oct 2026derived

Investing cash flow
2023
-41.6 m
2024
-16.0 m
2025
40.2 m

esef· 26 Oct 2026verified

Financing cash flow
2023
-96.4 m
2024
-60.5 m
2025
-61.3 m

esef· 26 Oct 2026verified

Computed indicators

Growth

Revenue growth (YoY)
1.6%
computed by olivLawFY 2025
Revenue CAGR 3Y
unavailable
input data missing
Revenue CAGR 5Y
unavailable
input data missing
EBIT growth (YoY)
unavailable
the base of the ratio is not positive
Net income growth (YoY)
unavailable
the base of the ratio is not positive
Net income CAGR 3Y
unavailable
input data missing
Net income CAGR 5Y
unavailable
input data missing
EPS growth (YoY)
unavailable
the base of the ratio is not positive
EPS CAGR 3Y
unavailable
input data missing
EPS CAGR 5Y
unavailable
input data missing
FCF growth (YoY)
-1.3%
computed by olivLawFY 2025

Profitability

Gross margin
unavailable
input data missing
EBITDA margin
unavailable
input data missing
EBIT margin
7.1%
computed by olivLawFY 2025
Net margin
3.6%
computed by olivLawFY 2025
FCF margin
5.8%
computed by olivLawFY 2025

Returns

ROE
53.6%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROA
3.9%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROIC
175.8%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROCE
12.9%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Payout ratio (EPS)
unavailable
input data missing
Payout ratio (FCF)
unavailable
input data missing

Balance sheet

Net debt
-63.9 m SEK
computed by olivLawbalance sheet at 31 Dec 2025
Net debt / EBITDA
unavailable
input data missing
Debt / equity
1.2x
computed by olivLawbalance sheet at 31 Dec 2025
Interest coverage
2.1x
computed by olivLawFY 2025

Liquidity

Current ratio
0.8x
computed by olivLawbalance sheet at 31 Dec 2025
Quick ratio
0.8x
computed by olivLawbalance sheet at 31 Dec 2025
Cash ratio
0.4x
computed by olivLawbalance sheet at 31 Dec 2025

Cash

Operating cash flow
85.6 m SEK
computed by olivLawFY 2025
Capital expenditure
22.1 m SEK
computed by olivLawFY 2025
Free cash flow
63.5 m SEK
computed by olivLawFY 2025
FCF conversion
163.9%
computed by olivLawFY 2025
Cash conversion
unavailable
input data missing

Efficiency

Days sales outstanding
unavailable
input data missing
Days inventory outstanding
unavailable
input data missing
Days payables outstanding
unavailable
input data missing
Cash conversion cycle
unavailable
input data missing

Market and valuation

Market capitalisation
118.7 m SEK
computed by olivLawbalance sheet at 31 Dec 2025
Enterprise value
54.8 m SEK
computed by olivLawbalance sheet at 31 Dec 2025
Market cap / net income TTM
3.1x
computed by olivLawFY 2025
P/E (TTM)
3.1x
computed by olivLawFY 2025
Earnings yield
32.6%
computed by olivLawFY 2025
P/B
1.3x
computed by olivLawbalance sheet at 31 Dec 2025
P/S
0.1x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
EV/EBITDA
unavailable
input data missing
EV/EBIT
0.7x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
EV/Sales
0.1x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
P/FCF
1.9x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
FCF yield
53.5%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero
Shareholder yield (distributions)
unavailable
input data missing

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Insufficient data
What is missing
  • score weight coverage: 52.1% of at least 60%

A scoring methodology on indicators and valuation, not investment advice.

Closing price

4.69 SEK

05 Nov 2026Source: olivLaw, closing series

Market cap: 118.7 m SEK

Key indicators

Market capitalisation
118.7 m SEK
computed by olivLawbalance sheet at 31 Dec 2025
P/E (TTM)
3.1x
computed by olivLawFY 2025
P/B
1.3x
computed by olivLawbalance sheet at 31 Dec 2025
EV/EBITDA
unavailable
input data missing
ROE
53.6%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Net margin
3.6%
computed by olivLawFY 2025
Revenue growth (YoY)
1.6%
computed by olivLawFY 2025
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero

Coverage and freshness

23/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 31 Dec 2025
Latest balance sheet date: 31 Dec 2025
Share count (cover of the latest filing), as of: 31 Dec 2025
Source: esefpublished 26 Oct 2026
verified 74derived 3

Score by group

52% · Insufficient data

Estimated value range

unavailable — no valuation assumptions for the reporting currency

Valuation assumptions are editorial choices, not measured; beta is not measured.

Valuation methods

    Assumptions (illustrative, editorial)

    Risk-free rate
    6.5%
    Equity risk premium
    6.0%
    Beta (default)
    1.00
    Cost of equity
    12.5%
    Terminal growth
    3.0%

    Factor scorecard

    Insufficient data

    Minimum-evidence gate: score weight coverage: 52.1% of at least 60%

    FactorValueScoreWeight used
    ROIC · Quality175.8%100 (vs peers)20%
    Net margin · Quality3.6%42 (vs peers)12%
    FCF conversion · Quality163.9%100 (on a fixed band)12%
    Revenue CAGR 3Y · Growthunavailableunavailable—
    EPS CAGR 3Y · Growthunavailableunavailable—
    Net debt / EBITDA · Balance sheetunavailableunavailable—
    Interest coverage · Balance sheet2.1x9 (on a fixed band)12%
    Current ratio · Balance sheet0.8x2 (on a fixed band)8%
    P/E (TTM) · Valuation3.1x100 (vs peers)20%
    EV/EBITDA · Valuationunavailableunavailable—
    FCF yield · Valuation53.5%100 (on a fixed band)16%
    Shareholder yield (distributions) · Returnsunavailableunavailable—
    Payout ratio (FCF) · Returnsunavailableunavailable—

    Factors without a value were dropped; the remaining weights were renormalised.

    Score groups

    • Balance sheet6/100 · 2/3 factors with a value
    • Growth· partialunavailable · 0/2 factors with a value
    • Quality84/100 · 3/3 factors with a value
    • Returns· partialunavailable · 0/2 factors with a value
    • Valuation100/100 · 2/3 factors with a value

    A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

    Memo

    MOMENT GROUP AB (MOMENT.ST). Latest full fiscal year: 2025; data up to 2025-12-31.

    Figures computed from the financial statements: revenue 1.1 bn SEK in 2025; YoY growth 1.6%; net margin 3.6%; ROE 53.6%.

    The estimated value range is 36.10–61.28 SEK per share (median of 2 methods, agreement: low); assumptions are illustrative. Against the central value of 44.93 SEK, the price of 4.69 SEK leaves a potential of 858.0% (value / price − 1) and a margin of safety of 89.6% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

    Insufficient data for a verdict (score weight coverage: 52.1% of at least 60%).

    Text generated deterministically from the figures shown; no language model. Not investment advice.

    What supports the thesis

    • ROIC: 175.8%
    • FCF conversion: 163.9%
    • P/E (TTM): 3.1x
    • FCF yield: 53.5%
    • The price is below the estimated value range

    What contradicts it

    • Interest coverage: 2.1x
    • Current ratio: 0.8x
    • The valuation methods diverge

    Not assessed (insufficient data or a ratio without meaning): Revenue CAGR 3Y, EPS CAGR 3Y, Net debt / EBITDA, EV/EBITDA, Shareholder yield (distributions), Payout ratio (FCF).

    Versus the vertical median

    Listed companies from Sweden · same country · compared with 39 companies

    Multiples and returns vs the median

    P/E
    3.1x
    vertical median 22.9x
    below median (−86.6%)
    EV/EBITDA
    —
    vertical median 5.3x
    P/S
    0.1x
    vertical median 1.1x
    below median (−90.2%)
    P/B
    1.3x
    vertical median 1.4x
    at median
    ROE
    53.6%
    vertical median 7.4%
    above median (+625.3%)
    Net margin
    3.6%
    vertical median 4.3%
    below median (−17.0%)
    EBIT margin
    7.1%
    vertical median 6.0%
    above median (+17.8%)
    Revenue YoY
    1.6%
    vertical median 1.3%
    above median (+23.1%)
    Net debt/EBITDA
    —
    vertical median 1.5x
    Dividend yield
    —
    vertical median 2.5%

    Price rebased to 100 (monthly, 5 years)

    Companies in the vertical

    Market capP/EROENet marginRevenue YoY1A / 3A
    ALFA.STAlfa Laval AB223.0 bn27.019.4%11.9%+4.1%+21% / +38%
    BOL.STBoliden Ab143.0 bn15.213.3%10.1%+4.8%+12% / +81%
    CAST.STCastellum Aktiebolag66.6 bn71.01.2%9.8%−2.6%+27% / +6%
    AAK.STAak Ab (publ)47.5 bn13.917.2%7.5%+2.2%−31% / −14%
    CAMX.STCamurus AB42.5 bn58.519.5%32.5%+21.3%+16% / +55%
    BRAV.STBravida Holding AB30.1 bn24.513.7%4.4%−4.9%+84% / +123%
    ASKER.STAsker Healthcare Group AB29.8 bn60.59.8%2.9%+11.7%−18% / unavailable
    ALLEI.STAlleima AB22.7 bn33.84.1%3.6%−5.4%+11% / +19%
    BURE.STBure Equity AB22.6 bn—-21.0%—unavailable+20% / +19%
    AQ.STAQ Group AB19.7 bn29.214.9%7.5%+6.0%+14% / +119%
    ALTRA.STAltra Fastigheter AB18.4 bn33.93.0%15.1%−2.2%+9% / +19%
    ATT.STAttendo AB (publ)16.8 bn20.715.1%4.3%+0.1%+34% / +223%
    AFRY.STAfry Ab14.9 bn18.76.2%3.1%−5.2%−17% / +4%
    ATRLJ-B.STAtrium Ljungberg AB14.0 bn17.12.9%23.9%−2.0%−33% / −44%
    ALIG.STAlimak Group AB (publ)12.7 bn21.38.2%8.8%−3.2%−18% / +50%
    ACAD.STAcadeMedia AB12.7 bn15.512.7%4.3%+9.7%+22% / +138%
    APOTEA.STApotea AB (publ)10.7 bn46.831.3%3.2%+10.1%+15% / unavailable
    BOOZT.STBoozt AB10.6 bn37.910.4%3.6%+0.5%+58% / +44%
    BUFAB.STBufab AB (publ)5.0 bn9.215.1%6.9%−7.4%+36% / +110%
    ACTI.STActive Biotech AB (publ)4.9 bn—-84.5%—unavailable−32% / −77%
    CEVI.STCellaVision AB4.7 bn30.818.0%20.2%+4.9%+20% / +12%
    COOR.STCoor Service Management Holding AB4.7 bn18.213.0%2.2%+16.7%+1% / +25%
    BHG.STBHG Group AB4.5 bn31.12.5%1.4%+6.2%−18% / +113%
    CARA.STCarasent AB (publ)1.8 bn51.74.1%10.1%+24.9%−8% / +87%
    BICO.STBICO Group AB1.7 bn—-46.0%-72.7%−13.3%+16% / −51%

    1- and 3-year price returns: for MOMENT.ST from daily closes (the same as the performance table), for the other companies from month-end closes.

    olivLaw engine forecast

    The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

    The engine has no published run for this company yet.

    Valuation scenarios (editable assumptions)

    Illustrative scenarios

    Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

    Bear
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Base
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Bull
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Nothing is saved.

    Estimated price (SEK)

    Estimated priceBearBaseBull
    1 years
    2.69
    Total return -43% · Per year -43%
    4.77
    Total return 2% · Per year 2%
    7.19
    Total return 53% · Per year 53%
    3 years
    2.47
    Total return -47% · Per year -19%
    4.93
    Total return 5% · Per year 2%
    8.18
    Total return 74% · Per year 20%
    5 years
    2.26
    Total return -52% · Per year -14%
    5.09
    Total return 8% · Per year 2%
    9.30
    Total return 98% · Per year 15%
    What moves the 3-year price the most
    • Exit P/E± 1.23
    • Net margin± 0.86
    • Annual revenue growth± 0.73
    • Annual dilution± 0.07

    AI analysis

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    In brief

    Moment Group is a Nordic entertainment and events group operating live entertainment arenas, activity restaurants, and event and communication services. Fiscal 2025 brought a clear improvement in the annual operating result, although profitability is still below the group's long-term ambition 1.

    SWOT

    Strengths

    • A portfolio of established brands and long-running arenas, including internationally recognised concepts, provides a solid client base 1.
    • Combining hospitality, live entertainment and corporate events gives the group several revenue sources 1.
    • The Hansen division delivered a strong result, showing execution capacity and large clients across several countries 1.

    Weaknesses

    • Profitability remains below management's long-term ambition, and the group's operating result is still modest 1.
    • New concepts carry launch costs that dilute margins during the start-up phase 1.
    • Revenue fell in two of the three segments, showing sensitivity to consumer demand 1.

    Opportunities

    • A calendar of scheduled events for 2026 and major anniversaries of certain concepts could attract new bookings 1.
    • Stronger demand for video content could open new revenue in the communication division 1.
    • Reorganisations and cooperation between segments could improve operational efficiency if they deliver 1.

    Threats

    • A weak economy could reduce consumer and corporate budgets for events and dining 1.
    • Price pressure and high costs could limit restaurant margins 1.
    • Competition in the events and entertainment industry could erode the group's market share 1.

    Risks

    • Dependence on consumer demandhigh

      Revenue depends on arena occupancy and private and corporate demand, which could fall if the economy cools 1.

    • Profitability below ambitionhigh

      The group's operating result remains below its long-term targets, which limits internal financing capacity 1.

    • Launch costsmedium

      Launches of new concepts generate upfront expenses that could delay their contribution to results 1.

    • Transition in communicationmedium

      The shift from consulting to video content at Minnesota Communication involves changes in skills and portfolio 1.

    • Reliance on individual eventslow

      Revenue is concentrated in a few major events and holiday periods, which makes the calendar vulnerable to cancellations 1.

    Investment thesis

    What would need to be true (bull case)

    • If the recovery seen in the second half of 2025 holds, the improvement in the result could continue into 2026 1.
    • A portfolio of well-known brands and arenas could support demand and pricing over the long term 1.
    • Rising demand for video content could diversify the group's revenue 1.

    What would break the thesis

    • If the economy stays weak, consumer and event spending could fall again 1.
    • Profitability could stay below management's ambition if launch and reorganisation costs persist 1.
    • The absence of a dividend for 2025 shows funds are being reinvested, so shareholder returns could be limited in the near term 1.

    What to watch

    • Operating result trend across the three segmentsQ1 2026
    • Effect of the Kungsportsgruppen reorganisation on margins2026
    • Event calendar and bookings for Cirkusbygningen and Hamburger Börs2026
    • Revenue development at Minnesota Communication after the shift to video contentnext 10-K

    Products, market & competition

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    The business

    The group is organised into three business areas: Wallmans Group, Kungsportsgruppen and Event & Communication. Wallmans Group runs live entertainment arenas and restaurants in Copenhagen, Stockholm and Oslo, while Kungsportsgruppen operates activity restaurants such as STAR and Ballbreaker 1. Event & Communication includes Hansen and Minnesota Communication, which deliver events and content for corporate and public-sector clients 1.

    The business model combines hospitality, food and drink with live shows and social activities, and revenue depends largely on arena occupancy and corporate event bookings. Cirkusbygningen in Copenhagen was renovated in 2025 and reopened at the end of August, while Hamburger Börs was reopened in Stockholm in December 1.

    Management describes 2025 as a year of consolidation: the operating result improved on the prior year, and the calendar for 2026 is better booked with several large events. However, no dividend is proposed for 2025, with priority given to reinvestment in operations 1.

    Segments

    Wallmans Group

    Wallmans Group generated 295 MSEK in fiscal 2025, down from 314 MSEK in fiscal 2024, and posted an operating result of -2 MSEK, better than -18 MSEK a year earlier. The segment served 220 000 guests and includes five arenas and one à la carte restaurant 1.

    Kungsportsgruppen

    Kungsportsgruppen grew slightly to 125 MSEK in fiscal 2025 from 120 MSEK, with an operating result of 2 MSEK. The segment attracted 425 000 guests and launched the SLiCE and Bermuda Deck Shuffle Club concepts, which still weigh on results through start-up costs 1.

    Event & Communication

    Event & Communication recorded 269 MSEK in fiscal 2025, against 331 MSEK in fiscal 2024, with an operating result of 10 MSEK, lower than the prior year. Hansen supported the performance, while Minnesota Communication absorbed reorganisation costs and shifted toward video content 1.

    Market context

    The Scandinavian live entertainment and events market is shaped by consumer spending, and clients have become more price- and cost-conscious. Activity restaurants saw weak demand early in the year, followed by a recovery in the second half, especially for events and corporate bookings 1.

    In the communication and events segment, demand for concept and strategy work declined while the need for moving-image content production increased. The group could benefit if this shift persists, but a slower economic recovery could limit bookings 1.

    Trends

    • Price sensitivityheadwind

      Private and corporate guests have become more conscious of prices, which affected average bills in restaurants. The pressure could persist if the economy remains fragile 1.

    • Recovery in corporate eventstailwind

      Demand for corporate events and bookings grew towards the end of 2025, pointing to a cautious recovery. If the trend continues, the booking calendar could become more balanced 1.

    • Video content productionmixed

      Demand for video content and moving-image production rose within Event & Communication, and the company redirected skills toward film and digital content. The effect depends on converting these projects into revenue 1.

    • Launch and reorganisation costsmixed

      New concept launches and reorganisations created start-up costs that weighed on 2025 results. Management expects the effects to be fully visible from the first quarter of 2026, if the measures deliver 1.

    Competitive position

    Moment Group operates in a competitive field of live entertainment arena operators, activity restaurants and event agencies in Northern Europe. The analysed sources do not name specific competitors, so market shares and relative strengths cannot be assessed 1.

    The group's stated advantage lies in its portfolio of established brands, such as Wallmans and Golden Hits, and in combining hospitality, live shows and the Hansen event network. Management considers this combination a differentiator against competitors 1.

    • Nordic arena and dinner-show operators

      Local competitors not named in the source that offer shows and food in the same cities.

    • Activity restaurants and social lounges

      Concepts competing for the same group and private event bookings.

    • Event and production agencies

      Firms delivering corporate events and content for public and private clients.

    • Video content producers

      Rivals for film and digital content projects commissioned by brands.

    News & filings

    In the press

    Annual reports (ESEF)

    Sources

    1. [1] Annual report, fiscal year ended 2025-12-31 (ESEF) · SEC / MOMENT GROUP AB · 31 Dec 2025

    Figures computed by olivLaw from ESEF annual reports and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.

    MOMENT GROUP AB (MOMENT.ST): stock, results, valuation and forecast · olivLaw