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olivLaw · European equity research

Reckitt Benckiser Group plc RKT.L

United Kingdom · London Stock Exchange · ISIN GB00BSZBP530 · Vertical: Listed companies from United Kingdom

56.54GBP+0.07% · 1 dayClose 05 Nov 2026

Reckitt is a British health and hygiene company now focused on 11 Powerbrands such as Dettol, Durex, Nurofen and Lysol. In 2025 Core Reckitt like-for-like net revenue rose 5.2%, and the company went through a major transformation, including the divestment of Essential Home.

At the close of 05 Nov 2026, Reckitt Benckiser Group plc (RKT.L) stock was 56.54 GBP (+0.07% on the day), with market capitalisation 38.4 bn GBP, P/E 12.1 on diluted EPS of 4.67 GBP over the last 12 months, beta 0.23, 52-week range 44.43–65.12 GBP.

Data as of · AI analysis dated · Source: ESEF annual reports and closing prices, computed by olivLaw.

Market cap
38.4 bn GBP
shares as of 31 Dec 2025
P/E (TTM)
12.1
Diluted EPS TTM 4.67 · TTM to 31 Dec 2025
E/P (TTM)
8.26%
TTM to 31 Dec 2025
Dividend yield
unavailable
Beta (2y)
0.23
Volatility (1y) 25%
52-week range
44.4365.12

Price history

Loading chart…

Technical reading

RSI (14)
63.7
strong (55–70)
Bollinger (20, 2)
51.20 – 57.39
in the upper half of the band · %B 0.86 · band width 11.4%
SMA 50 / 200
51.88 / 52.31
mixed trend
MACD (12, 26, 9)
1.13 / 0.98
MACD above signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyEURO STOXX 50vs EURO STOXX 50Vertical median
1 month+13.6%−0.6%+14.3 pp—
3 months+7.7%−4.2%+11.9 pp—
6 months+20.7%+4.3%+16.3 pp—
Year to date−9.6%+7.5%−17.1 pp—
1 year−7.8%+9.9%−17.7 pp+5.8%
3 years−1.1%+49.8%−50.9 pp+26.3%
5 years−10.0%+42.8%−52.8 pp—
Max drawdown (1y)
−31.8%
27 Feb 2026 → 02 Jun 2026
Max drawdown (5y)
−39.9%
03 Aug 2022 → 29 Jul 2024
Compound annual growth (5y)
−2.1%
EURO STOXX 50 +7.4%

Price returns, dividends excluded.

Quarterly results

ESEF annual reports carry no quarters: the results are annual (below).

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Today's P/E sits at the 0 percentile of its own 3-quarter history (min 13.4, median 24.7, max 24.8; quarters with earnings only).

Fiscal years

Fiscal year202320242025
Revenue14.6 bn14.2 bn14.2 bn
Revenue YoYunavailable−3.0%+0.3%
Net income1.6 bn1.4 bn3.2 bn
Net income YoYunavailable−13.2%+123.1%
Diluted EPS2.292.034.67
Diluted EPS YoYunavailable−11.1%+129.9%
net %11.2%10.1%22.4%
Free cash flow2.3 bn2.3 bn1.8 bn

Balance sheet & financial health

Fiscal year 2025 · 31 Dec 2025

Cash
2.0 bn GBP
Financial debt
7.6 bn GBP
Net debt
5.7 bn GBP
Equity
7.8 bn GBP
Total assets
25.1 bn GBP
Debt / equity
0.98x
Current ratio
unavailable
ROE
43.9%
ROA
12.6%
FCF margin
12.4%

Financial statements (source on every figure)

Revenue and net income (GBP)

Margins

Income statement · GBP

Revenue
2023
14.6 bn
2024
14.2 bn
2025
14.2 bn

esef· 07 Apr 2026verified

Cost of revenue
2023
5.8 bn
2024
5.6 bn
2025
5.6 bn

esef· 07 Apr 2026verified

Gross profit
2023
8.8 bn
2024
8.6 bn
2025
8.6 bn

esef· 07 Apr 2026verified

Operating income
2023
2.5 bn
2024
2.4 bn
2025
4.2 bn

esef· 07 Apr 2026verified

Interest expense
2023
340.0 m
2024
402.0 m
2025
430.0 m

esef· 07 Apr 2026verified

Pre-tax income
2023
2.4 bn
2024
2.1 bn
2025
3.8 bn

esef· 07 Apr 2026verified

Income tax
2023
753.0 m
2024
672.0 m
2025
635.0 m

esef· 07 Apr 2026verified

Net income
2023
1.6 bn
2024
1.4 bn
2025
3.2 bn

esef· 07 Apr 2026verified

Diluted EPS
2023
2.29
2024
2.03
2025
4.67

esef· 07 Apr 2026verified

Balance sheet · GBP

Cash
2023
1.4 bn
2024
880.0 m
2025
2.0 bn

esef· 07 Apr 2026verified

Receivables
2023
2.1 bn
2024
2.1 bn
2025
2.1 bn

esef· 07 Apr 2026verified

Inventories
2023
1.6 bn
2024
1.5 bn
2025
1.5 bn

esef· 07 Apr 2026verified

Property, plant & equipment, net
2023
2.4 bn
2024
2.4 bn
2025
2.5 bn

esef· 07 Apr 2026verified

Total assets
2023
27.1 bn
2024
25.3 bn
2025
25.1 bn

esef· 07 Apr 2026verified

Accounts payable
2023
5.5 bn
2024
5.3 bn
2025
5.1 bn

esef· 07 Apr 2026verified

Long-term debt
2023
6.9 bn
2024
7.2 bn
2025
7.6 bn

esef· 07 Apr 2026verified

Current liabilities
2023
8.3 bn
2024
7.9 bn
2025
6.7 bn

esef· 07 Apr 2026verified

Total liabilities
2023
18.7 bn
2024
18.6 bn
2025
17.3 bn

esef· 07 Apr 2026verified

Equity
2023
8.5 bn
2024
6.7 bn
2025
7.8 bn

esef· 07 Apr 2026verified

Shares outstanding at year end
2023
716.8 m
2024
700.4 m
2025
679.5 m

esef· 07 Apr 2026derived

Cash flow · GBP

Operating cash flow
2023
2.6 bn
2024
2.7 bn
2025
2.3 bn

esef· 07 Apr 2026verified

Capex
2023
348.0 m
2024
370.0 m
2025
536.0 m

esef· 07 Apr 2026verified

Free cash flow
2023
2.3 bn ≈
2024
2.3 bn ≈
2025
1.8 bn ≈

esef· 07 Apr 2026derived

Investing cash flow
2023
-466.0 m
2024
-396.0 m
2025
1.2 bn

esef· 07 Apr 2026verified

Financing cash flow
2023
-1.8 bn
2024
-2.7 bn
2025
-2.4 bn

esef· 07 Apr 2026verified

Share repurchases
2023
2.0 m
2024
3.0 m
2025
3.0 m

esef· 07 Apr 2026verified

Computed indicators

Growth

Revenue growth (YoY)
0.3%
computed by olivLawFY 2025
Revenue CAGR 3Y
unavailable
input data missing
Revenue CAGR 5Y
unavailable
input data missing
EBIT growth (YoY)
73.9%
computed by olivLawFY 2025
Net income growth (YoY)
123.1%
computed by olivLawFY 2025
Net income CAGR 3Y
unavailable
input data missing
Net income CAGR 5Y
unavailable
input data missing
EPS growth (YoY)
129.9%
computed by olivLawFY 2025
EPS CAGR 3Y
unavailable
input data missing
EPS CAGR 5Y
unavailable
input data missing
FCF growth (YoY)
-23.8%
computed by olivLawFY 2025

Profitability

Gross margin
60.8%
computed by olivLawFY 2025
EBITDA margin
unavailable
input data missing
EBIT margin
29.7%
computed by olivLawFY 2025
Net margin
22.4%
computed by olivLawFY 2025
FCF margin
12.4%
computed by olivLawFY 2025

Returns

ROE
44.1%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROA
12.6%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROIC
26.5%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROCE
22.9%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Payout ratio (EPS)
unavailable
input data missing
Payout ratio (FCF)
unavailable
input data missing

Balance sheet

Net debt
5.7 bn GBP
computed by olivLawbalance sheet at 31 Dec 2025
Net debt / EBITDA
unavailable
input data missing
Debt / equity
1.0x
computed by olivLawbalance sheet at 31 Dec 2025
Interest coverage
9.8x
computed by olivLawFY 2025

Liquidity

Current ratio
unavailable
input data missing
Quick ratio
unavailable
input data missing
Cash ratio
0.3x
computed by olivLawbalance sheet at 31 Dec 2025

Cash

Operating cash flow
2.3 bn GBP
computed by olivLawFY 2025
Capital expenditure
536.0 m GBP
computed by olivLawFY 2025
Free cash flow
1.8 bn GBP
computed by olivLawFY 2025
FCF conversion
55.3%
computed by olivLawFY 2025
Cash conversion
unavailable
input data missing

Efficiency

Days sales outstanding
54 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Days inventory outstanding
98 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Days payables outstanding
339 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Cash conversion cycle
-187 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025

Market and valuation

Market capitalisation
38.4 bn GBP
computed by olivLawbalance sheet at 31 Dec 2025
Enterprise value
44.1 bn GBP
computed by olivLawbalance sheet at 31 Dec 2025
Market cap / net income TTM
12.1x
computed by olivLawFY 2025
P/E (TTM)
12.1x
computed by olivLawFY 2025
Earnings yield
8.3%
computed by olivLawFY 2025
P/B
5.0x
computed by olivLawbalance sheet at 31 Dec 2025
P/S
2.7x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
EV/EBITDA
unavailable
input data missing
EV/EBIT
10.5x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
EV/Sales
3.1x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
P/FCF
21.8x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
FCF yield
4.6%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero
Shareholder yield (distributions)
0.0%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Insufficient data
What is missing
  • score weight coverage: 54.2% of at least 60%

A scoring methodology on indicators and valuation, not investment advice.

Closing price

56.54 GBP

05 Nov 2026Source: olivLaw, closing series

Market cap: 38.4 bn GBP

Key indicators

Market capitalisation
38.4 bn GBP
computed by olivLawbalance sheet at 31 Dec 2025
P/E (TTM)
12.1x
computed by olivLawFY 2025
P/B
5.0x
computed by olivLawbalance sheet at 31 Dec 2025
EV/EBITDA
unavailable
input data missing
ROE
44.1%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Net margin
22.4%
computed by olivLawFY 2025
Revenue growth (YoY)
0.3%
computed by olivLawFY 2025
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero

Coverage and freshness

26/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 31 Dec 2025
Latest balance sheet date: 31 Dec 2025
Share count (cover of the latest filing), as of: 31 Dec 2025
Source: esefpublished 07 Apr 2026
verified 82derived 3

Score by group

54% · Insufficient data

Estimated value range

unavailable — no valuation assumptions for the reporting currency

Valuation assumptions are editorial choices, not measured; beta is not measured.

Valuation methods

    Assumptions (illustrative, editorial)

    Risk-free rate
    6.5%
    Equity risk premium
    6.0%
    Beta (default)
    1.00
    Cost of equity
    12.5%
    Terminal growth
    3.0%

    Factor scorecard

    Insufficient data

    Minimum-evidence gate: score weight coverage: 54.2% of at least 60%

    FactorValueScoreWeight used
    ROIC · Quality26.5%79 (vs peers)19%
    Net margin · Quality22.4%74 (vs peers)12%
    FCF conversion · Quality55.3%36 (on a fixed band)12%
    Revenue CAGR 3Y · Growthunavailableunavailable—
    EPS CAGR 3Y · Growthunavailableunavailable—
    Net debt / EBITDA · Balance sheetunavailableunavailable—
    Interest coverage · Balance sheet9.8x100 (on a fixed band)12%
    Current ratio · Balance sheetunavailableunavailable—
    P/E (TTM) · Valuation12.1x72 (vs peers)19%
    EV/EBITDA · Valuationunavailableunavailable—
    FCF yield · Valuation4.6%57 (on a fixed band)15%
    Shareholder yield (distributions) · Returns0.0%0 (on a fixed band)12%
    Payout ratio (FCF) · Returnsunavailableunavailable—

    Factors without a value were dropped; the remaining weights were renormalised.

    Score groups

    • Balance sheet· partial100/100 · 1/3 factors with a value
    • Growth· partialunavailable · 0/2 factors with a value
    • Quality66/100 · 3/3 factors with a value
    • Returns· partial0/100 · 1/2 factors with a value
    • Valuation66/100 · 2/3 factors with a value

    A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

    Memo

    RECKITT BENCKISER GROUP PLC (RKT.L). Latest full fiscal year: 2025; data up to 2025-12-31.

    Figures computed from the financial statements: revenue 14.2 bn GBP in 2025; YoY growth 0.3%; net margin 22.4%; ROE 44.1%.

    The estimated value range is 37.49–57.59 GBP per share (median of 2 methods, agreement: low); assumptions are illustrative. Against the central value of 47.21 GBP, the price of 56.54 GBP leaves a potential of -16.5% (value / price − 1) and a margin of safety of -19.8% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

    Insufficient data for a verdict (score weight coverage: 54.2% of at least 60%).

    Text generated deterministically from the figures shown; no language model. Not investment advice.

    What supports the thesis

    • ROIC: 26.5%
    • Net margin: 22.4%
    • Interest coverage: 9.8x
    • P/E (TTM): 12.1x

    What contradicts it

    • Shareholder yield (distributions): 0.0%
    • The valuation methods diverge

    Not assessed (insufficient data or a ratio without meaning): Revenue CAGR 3Y, EPS CAGR 3Y, Net debt / EBITDA, Current ratio, EV/EBITDA, Payout ratio (FCF).

    Versus the vertical median

    Listed companies from United Kingdom · same country · compared with 39 companies

    Multiples and returns vs the median

    P/E
    12.1x
    vertical median 15.3x
    below median (−21.1%)
    EV/EBITDA
    —
    vertical median —
    P/S
    2.7x
    vertical median 1.5x
    above median (+76.0%)
    P/B
    5.0x
    vertical median 2.2x
    above median (+129.6%)
    ROE
    44.1%
    vertical median 14.4%
    above median (+206.6%)
    Net margin
    22.4%
    vertical median 10.8%
    above median (+108.0%)
    EBIT margin
    29.7%
    vertical median 22.9%
    above median (+29.4%)
    Revenue YoY
    0.3%
    vertical median 7.9%
    below median (−96.8%)
    Net debt/EBITDA
    —
    vertical median —
    Dividend yield
    —
    vertical median 2.9%

    Price rebased to 100 (monthly, 5 years)

    Companies in the vertical

    Market capP/EROENet marginRevenue YoY1A / 3A
    BATS.LBritish American Tobacco P.L.C.104.3 bn13.516.5%30.3%−1.0%+7% / +88%
    RKT.LReckitt Benckiser Group PLC38.4 bn12.144.1%22.4%+0.3%−7% / +1%
    ABF.LAssociated British Foods PLC14.7 bn14.39.2%5.3%−3.1%−5% / −15%
    0EV1.LCarnival PLC5.5 bn4.146.7%13.4%+6.4%unavailable / unavailable
    BAB.LBabcock International Group PLC5.1 bn24.734.7%4.1%+7.2%−10% / +158%
    AUTO.LAutotrader Group PLC4.8 bn16.460.2%47.1%+3.9%−13% / −23%
    BBY.LBalfour Beatty PLC4.2 bn16.323.2%2.8%+15.2%+20% / +160%
    ABDN.LAberdeen Group PLC4.1 bn10.88.0%28.9%−2.1%+11% / +41%
    BKG.LThe Berkeley Group Holdings PLC3.6 bn11.38.8%13.4%−4.2%−0% / −22%
    BME.LB&M European Value Retail PLC2.9 bn17.421.2%2.8%+3.7%+68% / −51%
    AJB.LAj Bell PLC2.4 bn22.849.9%33.1%+18.0%+8% / +128%
    ASHM.LAshmore Group PLC1.4 bn13.913.1%71.6%−0.1%+28% / +18%
    BCG.LBaltic Classifieds Group PLC1.2 bn23.215.8%57.6%+6.9%−99% / −99%
    APN.LApplied Nutrition PLC763.6 m36.241.2%19.7%+24.2%+71% / unavailable
    BAG.LA.G. Barr P.L.C.671.9 m14.414.4%10.8%+4.0%−7% / +26%
    ASC.LAsos PLC494.5 m—-81.3%-12.0%−14.7%+71% / +8%
    ALFA.LAlfa Financial Software Holdings PLC486.8 m16.361.5%23.8%+15.3%−28% / +10%
    AML.LAston Martin Lagonda Global Holdings PLC344.3 m—-93.4%-39.2%−20.6%−45% / −85%
    APTD.LAptitude Software Group PLC111.3 m28.57.2%6.2%−7.3%−30% / −23%
    AMGO.LAmigo Holdings PLC9.9 m———−81.9%+325% / +844%
    ASBE.LAssociated British Engineering PLC605.3 k—-19.1%—unavailableunavailable / unavailable
    AMIF.LAmicorp Fs (uk) PLC221.6 k0.127.5%9.1%+8.1%unavailable / unavailable
    AAF.LAirtel Africa PLC——24.1%10.6%+29.5%−7% / +164%
    AAL.LAnglo American PLC——-19.3%-20.2%+4.5%+30% / +76%
    ACG.LAcg Metals Limited——-80.3%-32.0%+134.8%+60% / +63%

    1- and 3-year price returns: for RKT.L from daily closes (the same as the performance table), for the other companies from month-end closes.

    olivLaw engine forecast

    The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

    The engine has no published run for this company yet.

    Valuation scenarios (editable assumptions)

    Illustrative scenarios

    Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

    Bear
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Base
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Bull
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Nothing is saved.

    Estimated price (GBP)

    Estimated priceBearBaseBull
    1 years
    32.07
    Total return -43% · Per year -43%
    56.82
    Total return 0% · Per year 0%
    85.75
    Total return 52% · Per year 52%
    3 years
    28.52
    Total return -50% · Per year -20%
    57.11
    Total return 1% · Per year 0%
    95.00
    Total return 68% · Per year 19%
    5 years
    25.37
    Total return -55% · Per year -15%
    57.40
    Total return 2% · Per year 0%
    105.24
    Total return 86% · Per year 13%
    What moves the 3-year price the most
    • Exit P/E± 14.28
    • Net margin± 9.99
    • Annual revenue growth± 8.55
    • Annual dilution± 0.84

    AI analysis

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    In brief

    Reckitt is a British health and hygiene company now focused on 11 Powerbrands such as Dettol, Durex, Nurofen and Lysol. In 2025 Core Reckitt like-for-like net revenue rose 5.2% 1, and the company went through a major transformation, including the divestment of Essential Home.

    SWOT

    Strengths

    • A portfolio of brands that are leaders in their categories and trusted by consumers, with a strategy focused on the Powerbrands 1.
    • Steady like-for-like growth in Core Reckitt and the capacity to return capital to shareholders 1.
    • A distinctive culture and investment in science, innovation and digital tools, including AI, to improve efficiency 1.

    Weaknesses

    • A broad transformation with many simultaneous actions could strain execution and the capacity of people and teams 1.
    • Reliance on single-source suppliers and on a few key manufacturing sites increases supply chain vulnerability 1.
    • IFRS results are affected by non-recurring items such as disposals, impairments and restructuring costs 1.

    Opportunities

    • Growth in emerging markets and consumer interest in premium, science-based products could support expansion 1.
    • Reinvesting savings from lower fixed costs in brands and capabilities could accelerate long-term growth 1.
    • The Reckitt Catalyst programme and sustainability ambitions could open new partnerships and markets 1.

    Threats

    • Difficult consumer conditions in developed markets could limit growth in some categories 1.
    • Cyber attacks, IT failures and geopolitical tensions could disrupt operations and the supply chain 1.
    • Stricter scrutiny of product efficacy and safety could lead to recalls and legal liability 1.

    Risks

    • Product integrityhigh

      Products that are ingested, inhaled or in direct skin contact could cause consumer harm, recalls and legal exposure, affecting trust in the brands 1.

    • Technology resiliencehigh

      Growing reliance on digital and AI systems exposes the company to cyber attacks and data breaches, which could disrupt critical operations 1.

    • Supply chain continuitymedium

      Dependence on single sources and key sites could cause product shortages and affect financial performance 1.

    • Business transformationmedium

      Large-scale change could lead to loss of key personnel and change fatigue, affecting execution 1.

    • Macroeconomic uncertaintymedium

      Inflation, interest rate shifts and exchange rate movements could affect the predictability of growth and margins 1.

    Investment thesis

    What would need to be true (bull case)

    • If execution on the Powerbrands and growth in emerging markets continue, the company could meet its like-for-like growth and margin goals 1.
    • Lower fixed costs and reinvestment of the savings could support profit growth in a durable way 1.
    • Steady return of capital to shareholders, including the special dividend after the Essential Home disposal, could support investor confidence 1.

    What would break the thesis

    • If consumers in developed markets continue to spend cautiously, growth in core categories could stay below expectations 1.
    • The broad transformation could bring unforeseen costs and delays that weigh on short-term results 1.
    • Product safety and regulatory risks could lead to legal costs and damage to brand reputation 1.

    What to watch

    • Evolution of like-for-like growth in Core Reckitt against the 4 to 5% guidance2026
    • Final impact of the Essential Home divestment and use of surplus capital2026
    • Decision on strategic options for Mead Johnson Nutrition2026
    • Trend in adjusted operating margin and fixed costs as a share of net revenue2026

    Products, market & competition

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    The business

    Reckitt builds its business around 11 Powerbrands grouped into four categories: Self Care, Germ Protection, Household Care and Intimate Wellness 1. The strategy aims at a more focused portfolio, a simpler organisation and reinvestment in brands, innovation and the supply chain. The company says it completed the divestment of Essential Home in December 2025, which it regards as non-core to Core Reckitt 1.

    The business model links brand building, a growth Playbook built on consumer obsession, innovation and execution, and operating efficiency. Surplus capital is reinvested in brands and capabilities, and the rest is returned to shareholders through buybacks and dividends 1.

    Management reorganised reporting into three Areas, with accountability consolidated behind three Area Presidents, and reduced management layers. Mead Johnson Nutrition is being managed for growth, while the company continues to assess its long-term strategic options for that business 1.

    Segments

    Self Care

    Includes Strepsils, Mucinex, Gaviscon and Nurofen, over-the-counter products that support treatment at home 1. Launches such as Nurofen MiniLiquid Capsules supported premiumisation in the category 1.

    Germ Protection

    Covers Lysol, Dettol and Harpic, brands that protect against germs and promote hygiene habits 1. Dettol Activ-Botany and Lysol Laundry Sanitizer contributed to growth and category creation 1.

    Intimate Wellness

    Includes Durex and Veet, science-led solutions for sexual health and grooming 1. Durex Intensity is one of the recent launches highlighted by management 1.

    Market context

    Emerging Markets is the company's largest area by net revenue, with double-digit growth across all categories in 2025, including double-digit growth in China and high single-digit growth in India 1. Management described the consumer backdrop in developed markets as challenging 1.

    Medium-term guidance for Core Reckitt is to consistently deliver like-for-like net revenue growth of 4 to 5% 1. The company says this depends on in-market execution, science-led innovation and premiumisation, and outcomes could vary if consumer conditions or costs change.

    Trends

    • Rising interest in health, wellness and hygienetailwind

      Management says global demographic and macroeconomic trends, including consumers' greater interest in health, wellness and hygiene, support its categories over the long term 1.

    • Premiumisation and science-led innovationtailwind

      Investment in brands and science-based innovation is presented as a driver of premiumisation and a favourable revenue mix 1.

    • More cautious consumers in developed marketsheadwind

      Management describes a difficult consumer backdrop in developed markets, which could limit volume growth in some categories 1.

    • Geopolitical and trade pressuresmixed

      Regional conflicts, shipping disruptions, tariffs and sanctions could affect costs, supply chains and market access 1.

    Competitive position

    The analysed source does not explicitly name Reckitt's competitors. The company describes its brands as category leaders, which places it in direct competition with other consumer companies in health, hygiene and personal care 1.

    The competitive advantage presented by the company rests on brand strength, science-led innovation, in-market execution and lower fixed costs. These are described as differentiators against other players in its categories 1.

    • Procter & GamblePG

      Consumer company active in hygiene and personal care categories; mentioned in the source only as a sector peer, not as a named competitor.

    • Colgate-PalmoliveCL

      Oral care and consumer products company; a Board member has experience there, but the direct competitive relationship is not detailed in the source.

    • Unilever

      Consumer goods group active in hygiene and personal care; the competitive relationship is not detailed in the analysed source.

    • Haleon

      Consumer health company active in over-the-counter categories; the competitive relationship is not detailed in the analysed source.

    News & filings

    Figures computed by olivLaw from ESEF annual reports and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.

    Reckitt Benckiser Group plc (RKT.L): stock, results, valuation and forecast · olivLaw