olivlawolivlaw

olivLaw · European equity research

STV Group plc STVG.L

United Kingdom · London Stock Exchange · ISIN GB00B3CX3644 · Vertical: Listed companies from United Kingdom

1.00GBP0.00% · 1 dayClose 05 Nov 2026

STV Group is Scotland's leading broadcaster and content producer, combining the STV channel, the STV Player streaming service and the STV Studios production division. In 2025 the company went through a difficult period with a weak advertising market, and it now focuses on cost reduction, the launch of a commercial radio station and growth in digital revenue.

At the close of 05 Nov 2026, STV Group plc (STVG.L) stock was 1.00 GBP (+0.00% on the day), with market capitalisation 46.0 m GBP, P/E 9.3 on diluted EPS of 0.11 GBP over the last 12 months, dividend yield 7.40%, beta 0.35, 52-week range 0.96–1.20 GBP.

Data as of · AI analysis dated · Source: ESEF annual reports and closing prices, computed by olivLaw.

Market cap
46.0 m GBP
shares as of 31 Dec 2024
P/E (TTM)
9.3
Diluted EPS TTM 0.11 · TTM to 31 Dec 2025
E/P (TTM)
10.80%
TTM to 31 Dec 2025
Dividend yield
7.40%
DPS 12m 0.07
Beta (2y)
0.35
Volatility (1y) 40%
52-week range
0.961.20

Price history

Loading chart…

Technical reading

RSI (14)
46.4
neutral
Bollinger (20, 2)
0.96 – 1.05
in the lower half of the band · %B 0.44 · band width 8.7%
SMA 50 / 200
1.03 / 1.05
downtrend (price < SMA50 < SMA200)
MACD (12, 26, 9)
-0.00 / -0.00
MACD below signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyEURO STOXX 50vs EURO STOXX 50Vertical median
1 month−1.0%−0.6%−0.3 pp—
3 months−6.1%−4.2%−1.9 pp—
6 months−2.9%+4.3%−7.2 pp—
Year to date−5.2%+7.5%−12.7 pp—
1 year−11.1%+9.9%−21.0 pp+5.8%
3 years−49.4%+49.8%−99.2 pp+26.3%
5 years−71.0%+42.8%−113.8 pp—
Max drawdown (1y)
−20.3%
06 Jan 2026 → 24 Jun 2026
Max drawdown (5y)
−73.8%
15 Nov 2021 → 24 Jun 2026
Compound annual growth (5y)
−21.9%
EURO STOXX 50 +7.4%

Price returns, dividends excluded.

Quarterly results

ESEF annual reports carry no quarters: the results are annual (below).

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Today's P/E sits at the 0 percentile of its own 3-quarter history (min 9.4, median 9.8, max 20.9; quarters with earnings only).

Fiscal years

Fiscal year202320242025
Revenue168.4 m188.0 m176.9 m
Revenue YoYunavailable+11.6%−5.9%
Net income4.5 m10.8 m-5.0 m
Net income YoYunavailable+140.0%−146.3%
Diluted EPS0.090.230.11
Diluted EPS YoYunavailable+148.9%−53.8%
net %2.7%5.7%-2.8%
Free cash flow3.0 m8.0 m-200.0 k

Balance sheet & financial health

Fiscal year 2025 · 31 Dec 2025

Cash
12.3 m GBP
Financial debt
57.6 m GBP
Net debt
45.3 m GBP
Equity
-18.1 m GBP
Total assets
161.9 m GBP
Debt / equity
unavailable
Current ratio
1.50x
ROE
unavailable
ROA
-3.0%
FCF margin
-0.1%

Financial statements (source on every figure)

Revenue and net income (GBP)

Margins

Income statement · GBP

Revenue
2023
168.4 m
2024
188.0 m
2025
176.9 m

esef· 22 Apr 2026verified

Operating income
2023
6.4 m
2024
13.2 m
2025
3.8 m

esef· 22 Apr 2026verified

Interest expense
2023
6.2 m
2024
7.6 m
2025
8.8 m

esef· 22 Apr 2026verified

Pre-tax income
2023
0
2024
10.4 m
2025
-5.9 m

esef· 22 Apr 2026verified

Income tax
2023
-5.3 m
2024
-2.7 m
2025
-1.9 m

esef· 22 Apr 2026verified

Net income
2023
4.5 m
2024
10.8 m
2025
-5.0 m

esef· 22 Apr 2026verified

Diluted EPS
2023
0.09
2024
0.23
2025
0.11

esef· 22 Apr 2026verified

Dividend per share
2023
0.11
2024
0.11
2025
0.07

esef· 22 Apr 2026verified

Balance sheet · GBP

Cash
2023
13.9 m
2024
11.1 m
2025
12.3 m

esef· 22 Apr 2026verified

Receivables
2023
38.9 m
2024
46.3 m
2025
43.7 m

esef· 22 Apr 2026verified

Inventories
2023
24.4 m
2024
28.8 m
2025
24.5 m

esef· 22 Apr 2026verified

Current assets
2023
77.2 m
2024
87.9 m
2025
82.1 m

esef· 22 Apr 2026verified

Property, plant & equipment, net
2023
8.9 m
2024
6.8 m
2025
7.1 m

esef· 22 Apr 2026verified

Total assets
2023
153.9 m
2024
169.7 m
2025
161.9 m

esef· 22 Apr 2026verified

Accounts payable
2023
37.9 m
2024
48.1 m
2025
51.2 m

esef· 22 Apr 2026verified

Short-term debt
2023
4.6 m
2024
10.2 m
2025
2.3 m

esef· 22 Apr 2026verified

Long-term debt
2023
41.6 m
2024
39.6 m
2025
55.3 m

esef· 22 Apr 2026verified

Current liabilities
2023
43.7 m
2024
59.1 m
2025
54.7 m

esef· 22 Apr 2026verified

Total liabilities
2023
166.5 m
2024
182.6 m
2025
180.0 m

esef· 22 Apr 2026verified

Equity
2023
-12.6 m
2024
-12.9 m
2025
-18.1 m

esef· 22 Apr 2026verified

Shares outstanding at year end
2023
46.4 m
2024
46.0 m
2025
—

esef· 22 Apr 2026derived

Cash flow · GBP

Operating cash flow
2023
3.8 m
2024
8.7 m
2025
2.3 m

esef· 22 Apr 2026verified

Capex
2023
800.0 k
2024
700.0 k
2025
2.5 m

esef· 22 Apr 2026verified

Free cash flow
2023
3.0 m ≈
2024
8.0 m ≈
2025
-200.0 k ≈

esef· 22 Apr 2026derived

Investing cash flow
2023
-13.9 m
2024
-2.5 m
2025
-4.3 m

esef· 22 Apr 2026verified

Financing cash flow
2023
8.1 m
2024
-4.4 m
2025
3.2 m

esef· 22 Apr 2026verified

Share repurchases
2023
—
2024
4.4 m
2025
0

esef· 22 Apr 2026verified

Computed indicators

Growth

Revenue growth (YoY)
-5.9%
computed by olivLawFY 2025
Revenue CAGR 3Y
unavailable
input data missing
Revenue CAGR 5Y
unavailable
input data missing
EBIT growth (YoY)
-71.2%
computed by olivLawFY 2025
Net income growth (YoY)
-146.3%
computed by olivLawFY 2025
Net income CAGR 3Y
unavailable
input data missing
Net income CAGR 5Y
unavailable
input data missing
EPS growth (YoY)
-53.8%
computed by olivLawFY 2025
EPS CAGR 3Y
unavailable
input data missing
EPS CAGR 5Y
unavailable
input data missing
FCF growth (YoY)
-102.5%
computed by olivLawFY 2025

Profitability

Gross margin
unavailable
input data missing
EBITDA margin
unavailable
input data missing
EBIT margin
2.1%
computed by olivLawFY 2025
Net margin
-2.8%
computed by olivLawFY 2025
FCF margin
-0.1%
computed by olivLawFY 2025

Returns

ROE
unavailable
equity is negative: the ratio is not economically meaningful (not by itself insolvency; usually the result of buybacks)
ROA
-3.0%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROIC
unavailable
equity is negative: buybacks shrink the invested capital and ROIC would come out large without meaning anything
ROCE
3.5%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Payout ratio (EPS)
68.5%
computed by olivLawFY 2025
Payout ratio (FCF)
unavailable
input data missing

Balance sheet

Net debt
45.3 m GBP
computed by olivLawbalance sheet at 31 Dec 2025
Net debt / EBITDA
unavailable
input data missing
Debt / equity
unavailable
equity is negative: the ratio is not economically meaningful (not by itself insolvency; usually the result of buybacks)
Interest coverage
0.4x
computed by olivLawFY 2025

Liquidity

Current ratio
1.5x
computed by olivLawbalance sheet at 31 Dec 2025
Quick ratio
1.1x
computed by olivLawbalance sheet at 31 Dec 2025
Cash ratio
0.2x
computed by olivLawbalance sheet at 31 Dec 2025

Cash

Operating cash flow
2.3 m GBP
computed by olivLawFY 2025
Capital expenditure
2.5 m GBP
computed by olivLawFY 2025
Free cash flow
-200.0 k GBP
computed by olivLawFY 2025
FCF conversion
unavailable
insufficient data
Cash conversion
unavailable
input data missing

Efficiency

Days sales outstanding
93 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Days inventory outstanding
unavailable
input data missing
Days payables outstanding
unavailable
input data missing
Cash conversion cycle
unavailable
input data missing

Market and valuation

Market capitalisation
46.0 m GBP
computed by olivLawbalance sheet at 31 Dec 2025
Enterprise value
91.3 m GBP
computed by olivLawbalance sheet at 31 Dec 2025
Market cap / net income TTM
unavailable
insufficient data
P/E (TTM)
9.3x
computed by olivLawFY 2025
Earnings yield
10.8%
computed by olivLawFY 2025
P/B
unavailable
equity is negative: the ratio is not economically meaningful (not by itself insolvency; usually the result of buybacks)
P/S
0.3x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
EV/EBITDA
unavailable
input data missing
EV/EBIT
24.0x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
EV/Sales
0.5x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
P/FCF
unavailable
the base of the ratio is not positive
FCF yield
-0.4%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Dividend yield
7.4%
computed by olivLawFY 2025
Shareholder yield (distributions)
0.0%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Insufficient data
What is missing
  • score weight coverage: 41.7% of at least 60%

A scoring methodology on indicators and valuation, not investment advice.

Closing price

1.00 GBP

05 Nov 2026Source: olivLaw, closing series

Market cap: 46.0 m GBP

Key indicators

Market capitalisation
46.0 m GBP
computed by olivLawbalance sheet at 31 Dec 2025
P/E (TTM)
9.3x
computed by olivLawFY 2025
P/B
unavailable
equity is negative: the ratio is not economically meaningful (not by itself insolvency; usually the result of buybacks)
EV/EBITDA
unavailable
input data missing
ROE
unavailable
equity is negative: the ratio is not economically meaningful (not by itself insolvency; usually the result of buybacks)
Net margin
-2.8%
computed by olivLawFY 2025
Revenue growth (YoY)
-5.9%
computed by olivLawFY 2025
Dividend yield
7.4%
computed by olivLawFY 2025

Coverage and freshness

27/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 31 Dec 2025
Latest balance sheet date: 31 Dec 2025
Share count (cover of the latest filing), as of: 31 Dec 2024
Source: esefpublished 22 Apr 2026
verified 84derived 2

Score by group

42% · Insufficient data

Estimated value range

unavailable — no valuation assumptions for the reporting currency

Valuation assumptions are editorial choices, not measured; beta is not measured.

Valuation methods

    Assumptions (illustrative, editorial)

    Risk-free rate
    6.5%
    Equity risk premium
    6.0%
    Beta (default)
    1.00
    Cost of equity
    12.5%
    Terminal growth
    3.0%

    Factor scorecard

    Insufficient data

    Minimum-evidence gate: score weight coverage: 41.7% of at least 60%

    FactorValueScoreWeight used
    ROIC · Qualityunavailableunavailable—
    Net margin · Quality-2.8%26 (vs peers)15%
    FCF conversion · Qualityunavailableunavailable—
    Revenue CAGR 3Y · Growthunavailableunavailable—
    EPS CAGR 3Y · Growthunavailableunavailable—
    Net debt / EBITDA · Balance sheetunavailableunavailable—
    Interest coverage · Balance sheet0.4x0 (on a fixed band)15%
    Current ratio · Balance sheet1.5x58 (on a fixed band)10%
    P/E (TTM) · Valuation9.3x83 (vs peers)25%
    EV/EBITDA · Valuationunavailableunavailable—
    FCF yield · Valuation-0.4%0 (on a fixed band)20%
    Shareholder yield (distributions) · Returns0.0%0 (on a fixed band)15%
    Payout ratio (FCF) · Returnsunavailableunavailable—

    Factors without a value were dropped; the remaining weights were renormalised.

    Score groups

    • Balance sheet23/100 · 2/3 factors with a value
    • Growth· partialunavailable · 0/2 factors with a value
    • Quality· partial26/100 · 1/3 factors with a value
    • Returns· partial0/100 · 1/2 factors with a value
    • Valuation46/100 · 2/3 factors with a value

    A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

    Memo

    STV GROUP PLC (STVG.L). Latest full fiscal year: 2025; data up to 2025-12-31.

    Figures computed from the financial statements: revenue 176.9 m GBP in 2025; YoY growth -5.9%; net margin -2.8%.

    The estimated value range is 0.76–1.75 GBP per share (median of 3 methods, agreement: low); assumptions are illustrative. Against the central value of 1.14 GBP, the price of 1.00 GBP leaves a potential of 13.8% (value / price − 1) and a margin of safety of 12.1% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

    Insufficient data for a verdict (score weight coverage: 41.7% of at least 60%).

    Text generated deterministically from the figures shown; no language model. Not investment advice.

    What supports the thesis

    • P/E (TTM): 9.3x

    What contradicts it

    • Net margin: -2.8%
    • Interest coverage: 0.4x
    • FCF yield: -0.4%
    • Shareholder yield (distributions): 0.0%
    • The valuation methods diverge

    Not assessed (insufficient data or a ratio without meaning): ROIC, FCF conversion, Revenue CAGR 3Y, EPS CAGR 3Y, Net debt / EBITDA, EV/EBITDA, Payout ratio (FCF).

    Versus the vertical median

    Listed companies from United Kingdom · same country · compared with 39 companies

    Multiples and returns vs the median

    P/E
    9.3x
    vertical median 15.3x
    below median (−39.6%)
    EV/EBITDA
    —
    vertical median —
    P/S
    0.3x
    vertical median 1.5x
    below median (−83.1%)
    P/B
    —
    vertical median 2.2x
    ROE
    —
    vertical median 14.4%
    Net margin
    -2.8%
    vertical median 10.8%
    below median (−126.2%)
    EBIT margin
    2.1%
    vertical median 22.9%
    below median (−90.6%)
    Revenue YoY
    -5.9%
    vertical median 7.9%
    below median (−174.9%)
    Net debt/EBITDA
    —
    vertical median —
    Dividend yield
    7.4%
    vertical median 2.9%
    above median (+159.0%)

    Price rebased to 100 (monthly, 5 years)

    Companies in the vertical

    Market capP/EROENet marginRevenue YoY1A / 3A
    BATS.LBritish American Tobacco P.L.C.104.3 bn13.516.5%30.3%−1.0%+7% / +88%
    ABF.LAssociated British Foods PLC14.7 bn14.39.2%5.3%−3.1%−5% / −15%
    0EV1.LCarnival PLC5.5 bn4.146.7%13.4%+6.4%unavailable / unavailable
    BAB.LBabcock International Group PLC5.1 bn24.734.7%4.1%+7.2%−10% / +158%
    AUTO.LAutotrader Group PLC4.8 bn16.460.2%47.1%+3.9%−13% / −23%
    BBY.LBalfour Beatty PLC4.2 bn16.323.2%2.8%+15.2%+20% / +160%
    ABDN.LAberdeen Group PLC4.1 bn10.88.0%28.9%−2.1%+11% / +41%
    BKG.LThe Berkeley Group Holdings PLC3.6 bn11.38.8%13.4%−4.2%−0% / −22%
    BME.LB&M European Value Retail PLC2.9 bn17.421.2%2.8%+3.7%+68% / −51%
    AJB.LAj Bell PLC2.4 bn22.849.9%33.1%+18.0%+8% / +128%
    ASHM.LAshmore Group PLC1.4 bn13.913.1%71.6%−0.1%+28% / +18%
    BCG.LBaltic Classifieds Group PLC1.2 bn23.215.8%57.6%+6.9%−99% / −99%
    APN.LApplied Nutrition PLC763.6 m36.241.2%19.7%+24.2%+71% / unavailable
    BAG.LA.G. Barr P.L.C.671.9 m14.414.4%10.8%+4.0%−7% / +26%
    ASC.LAsos PLC494.5 m—-81.3%-12.0%−14.7%+71% / +8%
    ALFA.LAlfa Financial Software Holdings PLC486.8 m16.361.5%23.8%+15.3%−28% / +10%
    AML.LAston Martin Lagonda Global Holdings PLC344.3 m—-93.4%-39.2%−20.6%−45% / −85%
    APTD.LAptitude Software Group PLC111.3 m28.57.2%6.2%−7.3%−30% / −23%
    STVG.LStv Group PLC46.0 m9.3—-2.8%−5.9%−7% / −48%
    AMGO.LAmigo Holdings PLC9.9 m———−81.9%+325% / +844%
    ASBE.LAssociated British Engineering PLC605.3 k—-19.1%—unavailableunavailable / unavailable
    AMIF.LAmicorp Fs (uk) PLC221.6 k0.127.5%9.1%+8.1%unavailable / unavailable
    AAF.LAirtel Africa PLC——24.1%10.6%+29.5%−7% / +164%
    AAL.LAnglo American PLC——-19.3%-20.2%+4.5%+30% / +76%
    ACG.LAcg Metals Limited——-80.3%-32.0%+134.8%+60% / +63%

    1- and 3-year price returns: for STVG.L from daily closes (the same as the performance table), for the other companies from month-end closes.

    olivLaw engine forecast

    The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

    The engine has no published run for this company yet.

    Valuation scenarios (editable assumptions)

    Illustrative scenarios

    Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

    Bear
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Base
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Bull
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Nothing is saved.

    Estimated price (GBP)

    Estimated priceBearBaseBull
    1 years
    insufficient data
    Total return unavailable · Per year unavailable
    insufficient data
    Total return unavailable · Per year unavailable
    insufficient data
    Total return unavailable · Per year unavailable
    3 years
    insufficient data
    Total return unavailable · Per year unavailable
    insufficient data
    Total return unavailable · Per year unavailable
    insufficient data
    Total return unavailable · Per year unavailable
    5 years
    insufficient data
    Total return unavailable · Per year unavailable
    insufficient data
    Total return unavailable · Per year unavailable
    insufficient data
    Total return unavailable · Per year unavailable
    What moves the 3-year price the most

      AI analysis

      AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

      In brief

      STV Group is Scotland's leading broadcaster and content producer, combining the STV channel, the STV Player streaming service and the STV Studios production division. In 2025 the company went through a difficult period with a weak advertising market, and it now focuses on cost reduction, the launch of a commercial radio station and growth in digital revenue.

      SWOT

      Strengths

      • Strong reach in Scotland across the linear channel and the streaming platform, with a leading regional position in advertising.
      • A long-term contract with ITV links content costs to advertising revenue, protecting margin.
      • Studios has a production portfolio and rights to returnable formats that can generate repeat revenue.

      Weaknesses

      • Operating margins have been under pressure due to the weakness of the UK advertising market.
      • The company decided not to declare a dividend for 2025, reflecting current financial constraints.
      • The Studios division depends on commissions from a limited number of large clients, and the commissioning market has been weak.

      Opportunities

      • The launch of STV Radio and expansion into audio could bring new revenue from local and national advertisers.
      • Rising investment in regional production in the UK could bring new commissions to Studios.
      • Digital advertising and VOD, which sell at a premium over linear equivalents, could support margin growth.

      Threats

      • The long-term decline of national linear advertising could reduce the company's traditional revenue.
      • Competition from global streaming platforms could draw audiences and advertising budgets.
      • Uncertainty over the funding of public service media in the UK could affect the long-term business model.

      Risks

      • Weak advertising markethigh

        If the recovery of the advertising market is delayed, advertising revenue could stay below expectations and affect profitability.

      • Debt and liquiditymedium

        Net debt, including non-recourse production financing, limits financial flexibility, and the company relies on its revolving credit facility.

      • Weak commissioning market for Studiosmedium

        If production budgets remain low, the Studios division could see delayed projects or lower margins.

      • Defined benefit pension obligationsmedium

        Obligations to the defined benefit pension scheme may limit capital available for investment and for dividends.

      • Regulation and licenceslow

        Changes the company has requested to its news obligations in licences, and the evolution of public service media regulation, could change operating conditions.

      Investment thesis

      What would need to be true (bull case)

      • If the advertising market recovers, the leading position in Scotland and the ITV contract could support revenue growth with better margins.
      • If STV Radio and AI-enabled digital advertising reach their estimated potential, they could open new sources of revenue.
      • If the cost savings programme and the 2025 restructuring continue to deliver, profitability could gradually recover.

      What would break the thesis

      • If linear advertising keeps declining, traditional revenue could weaken faster than digital revenue grows.
      • If the commissioning market stays weak, the Studios division could have fewer projects and lower margins.
      • Debt and pension obligations could limit the company's ability to invest and to return to paying dividends.

      What to watch

      • First quarter results and the trend in advertising revenueQ1 2026
      • Official audience figures for STV Radio2026
      • Delivery of the cost savings expected from the restructuring2026
      • Level of net debt and use of the revolving credit facilitynext 10-K

      Products, market & competition

      AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

      The business

      STV operates through two divisions: Audience, which includes the STV channel, the STV Player streaming service and a new audio division with the STV Radio station, and Studios, Scotland's largest production business with bases in Glasgow, Belfast, Manchester, London and Brighton. The business model rests on four revenue streams: advertising, commercial partnerships, programme production and distribution, and direct revenue from customers. The company also owns rights to a programme library that can be monetised through advertising or licensing. The Channel 3 licences for the north and central regions were renewed for ten years from January 2025.

      Segments

      Audience

      The Audience division combines the STV channel, STV Player and STV Radio and offers broad advertising reach in Scotland. The channel reaches more than two thirds of Scots every month, and STV Player is pre-installed on three quarters of UK connected TV homes. The long-term partnership with ITV for content and VOD advertising sales supports digital revenue at higher margins.

      Studios

      The Studios division produces content for the BBC, Channel 4, Channel 5, Apple TV, Netflix and Sky, with a focus on returnable formats and IP with international appeal. The company says the commissioning market was subdued in 2025, and recent projects include Amadeus for Sky and The Witness for Netflix.

      Radio and audio

      The new commercial radio station STV Radio, launched in January 2026, extends the Audience division into audio. Management says early sentiment from advertisers and listeners is positive, and official audience figures are expected later in the year.

      Market context

      The UK advertising market remained weak and shows no clear sign of recovery into 2026, according to management, and national linear advertising is in long-run decline. The production commissioning market was also subdued, which slowed the Studios business. However, demand for nations and regions production in the UK and for content from international streamers remains an opportunity.

      Trends

      • Viewing shifting from linear to digitalmixed

        Audiences are moving increasingly to streaming, and STV Player recorded its highest annual viewing hours in 2025. However, total viewing declined and linear advertising revenue remains under pressure. The company is trying to offset this with digital advertising and VOD.

      • Weak UK advertising marketheadwind

        Management says the advertising market remains weak and that a clear recovery is not visible in 2026. If this persists, advertising revenue could stay under pressure in the coming years.

      • Regional and international productionmixed

        Rising investment in production in the north and central UK, and demand from international streamers, could help the Studios division. The commissioning market remains subdued, however, and projects may be delayed.

      • Digital and audio advertisingtailwind

        Hyper-targeted advertising using AI tools and the expansion into audio could open new sources of revenue. These initiatives are still at an early stage and results depend on execution.

      Competitive position

      STV competes for advertising budgets and audiences with other UK television channels and streaming platforms, and with independent producers for production commissions. Its advantages are strong reach in Scotland and partnership relationships with ITV. Competitive pressure remains high, and the company needs to show it can maintain its audience share.

      • ITV

        Content and advertising sales partner of STV, but also a direct competitor in UK advertising and streaming.

      • BBC

        Competitor for audiences and production commissions, and an important client of the Studios division.

      • Channel 4

        Competitor in television and advertising, and a client of the Studios division.

      • Sky

        Competitor in television and streaming, and a client of the Studios division.

      News & filings

      In the press

      No news in our archive over the last 180 days.

      Annual reports (ESEF)

      Sources

      1. [1] Annual report, fiscal year ended 2025-12-31 (ESEF) · SEC / STV Group plc · 31 Dec 2025

      Figures computed by olivLaw from ESEF annual reports and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.