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olivLaw · US equity research

So-Young International Inc. SY

Services-Computer Processing & Data Preparation · SIC 7374 · Vertical: Services-Computer Processing & Data Preparation (SIC 7374)

2.09USD+5.03% · 1 dayClose 04 Nov 2026

So-Young International is a digital medical aesthetics platform in China that links online information, bookings and treatments delivered in its own aesthetic centres, backed by a medical device production chain. As the centre segment grows quickly, total revenue edged up in 2025 while gross margin fell sharply, making the offline expansion a key point to watch.

The AI analysis may be outdated: new filings came after its sources (see the «AI analysis» section).

At the close of 04 Nov 2026, So-Young International Inc. (SY) stock was 2.09 USD (+5.03% on the day), with market capitalisation 146.7 m USD, dividend yield 1.85%, beta 1.03, 52-week range 1.32–4.47 USD.

Data as of · AI analysis dated · Source: SEC filings and closing prices, computed by olivLaw.

Market cap
146.7 m USD
shares as of 31 Dec 2020
P/E (TTM)
unavailable
E/P (TTM)
unavailable
Dividend yield
1.85%
Beta (2y)
1.03
Volatility (1y) 78%
52-week range
1.324.47

Price history

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Technical reading

RSI (14)
36.8
weak (30–45)
Bollinger (20, 2)
1.83 – 2.63
in the lower half of the band · %B 0.33 · band width 35.7%
SMA 50 / 200
2.50 / 2.51
downtrend (price < SMA50 < SMA200)
MACD (12, 26, 9)
-0.14 / -0.13
MACD below signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyS&P 500vs S&P 500Vertical median
1 month−23.7%−1.1%−22.6 pp—
3 months0.0%−0.5%+0.5 pp—
6 months−35.9%+4.4%−40.3 pp—
Year to date−18.4%+12.3%−30.7 pp—
1 year−40.6%+13.5%−54.2 pp−24.7%
3 years+122.3%+76.4%+45.9 pp−19.7%
5 years−47.9%+63.7%−111.6 pp—
Max drawdown (1y)
−70.5%
07 Nov 2025 → 25 Jun 2026
Max drawdown (5y)
−89.4%
16 Nov 2021 → 31 Oct 2022
Compound annual growth (5y)
−12.2%
S&P 500 +10.4%

Price returns, dividends excluded.

Quarterly results

ESEF annual reports carry no quarters: the results are annual (below).

E/P over time

EPS unavailable in the issuer's structured filings (e.g. a partnership reports per unit, not per share).

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Fiscal years

Fiscal year20182019202020212022202320242025
Revenue617.2 m1.2 bn198.5 m265.6 m182.4 m211.0 m200.9 m217.8 m
Revenue YoY+138.0%+86.6%−82.8%+33.8%−31.3%+15.7%−4.8%+8.4%
Net incomeunavailable25.4 m891.0 k-1.3 m-9.5 m3.0 m-80.8 m-34.6 m
Net income YoYunavailableunavailable−96.5%−247.6%unavailableunavailable−2,794.8%unavailable
Diluted EPSunavailableunavailableunavailableunavailableunavailableunavailableunavailableunavailable
Diluted EPS YoYunavailableunavailableunavailableunavailableunavailableunavailableunavailableunavailable
net %unavailable2.2%0.4%-0.5%-5.2%1.4%-40.2%-15.9%
Free cash flowunavailable49.7 m21.8 m6.2 m-18.6 m-4.0 m-12.1 m-43.2 m

Reported results vs expectations

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Balance sheet & financial health

Fiscal year 2025 · 31 Dec 2025

Cash
59.8 m USD
Financial debt
5.7 m USD
Net debt
-54.1 m USD
Equity
238.6 m USD
Total assets
378.9 m USD
Debt / equity
0.02x
Current ratio
1.89x
ROE
-13.7%
ROA
-9.2%
FCF margin
-19.8%

Financial statements (source on every figure)

Revenue and net income (USD)

Margins

Income statement · USD

Revenue
2023
211.0 m
2024
200.9 m
2025
217.8 m

SEC (XBRL)· 23 Apr 2026verified

Cost of revenue
2023
76.7 m
2024
77.8 m
2025
113.8 m

SEC (XBRL)· 23 Apr 2026verified

Gross profit
2023
134.3 m
2024
123.2 m
2025
104.1 m

SEC (XBRL)· 23 Apr 2026verified

Research & development
2023
28.7 m
2024
22.6 m
2025
19.6 m

SEC (XBRL)· 23 Apr 2026verified

Operating income
2023
-8.6 m
2024
-85.6 m
2025
-40.9 m

SEC (XBRL)· 23 Apr 2026verified

Depreciation & amortisation
2023
6.5 m
2024
6.3 m
2025
8.2 m

SEC (XBRL)· 23 Apr 2026verified

EBITDA
2023
-2.1 m ≈
2024
-79.3 m ≈
2025
-32.7 m ≈

SEC (XBRL)· 23 Apr 2026derived

Pre-tax income
2023
1.1 m
2024
-80.6 m
2025
-35.2 m

SEC (XBRL)· 23 Apr 2026verified

Income tax
2023
-2.5 m
2024
-124.0 k
2025
114.0 k

SEC (XBRL)· 23 Apr 2026verified

Net income
2023
3.0 m
2024
-80.8 m
2025
-34.6 m

SEC (XBRL)· 23 Apr 2026verified

Weighted average diluted shares
2023
78.1 m
2024
79.4 m
2025
77.9 m

SEC (XBRL)· 23 Apr 2026verified

Balance sheet · USD

Cash
2023
60.0 m
2024
80.5 m
2025
59.8 m

SEC (XBRL)· 23 Apr 2026verified

Receivables
2023
8.1 m
2024
13.5 m
2025
7.4 m

SEC (XBRL)· 23 Apr 2026verified

Inventories
2023
16.8 m
2024
20.8 m
2025
33.4 m

SEC (XBRL)· 23 Apr 2026verified

Current assets
2023
242.5 m
2024
236.2 m
2025
212.3 m

SEC (XBRL)· 23 Apr 2026verified

Property, plant & equipment, net
2023
16.4 m
2024
21.3 m
2025
42.0 m

SEC (XBRL)· 23 Apr 2026verified

Goodwill
2023
76.2 m
2024
94.0 k
2025
98.0 k

SEC (XBRL)· 23 Apr 2026verified

Intangibles (excl. goodwill)
2023
20.5 m
2024
17.3 m
2025
20.6 m

SEC (XBRL)· 23 Apr 2026verified

Total assets
2023
452.8 m
2024
374.7 m
2025
378.9 m

SEC (XBRL)· 23 Apr 2026verified

Short-term debt
2023
4.2 m
2024
9.6 m
2025
5.7 m

SEC (XBRL)· 23 Apr 2026verified

Current liabilities
2023
76.1 m
2024
86.3 m
2025
112.1 m

SEC (XBRL)· 23 Apr 2026verified

Total liabilities
2023
92.0 m
2024
106.4 m
2025
140.3 m

SEC (XBRL)· 23 Apr 2026verified

Equity
2023
360.8 m
2024
268.3 m
2025
238.6 m

SEC (XBRL)· 23 Apr 2026verified

Cash flow · USD

Operating cash flow
2023
3.2 m
2024
-3.5 m
2025
-15.1 m

SEC (XBRL)· 23 Apr 2026verified

Capex
2023
7.2 m
2024
8.6 m
2025
28.1 m

SEC (XBRL)· 23 Apr 2026verified

Free cash flow
2023
-4.0 m ≈
2024
-12.1 m ≈
2025
-43.2 m ≈

SEC (XBRL)· 23 Apr 2026derived

Investing cash flow
2023
-28.5 m
2024
35.2 m
2025
-6.1 m

SEC (XBRL)· 23 Apr 2026verified

Financing cash flow
2023
-14.1 m
2024
-2.9 m
2025
-9.1 m

SEC (XBRL)· 23 Apr 2026verified

Dividends paid
2023
—
2024
6.0 m
2025
2.7 m

SEC (XBRL)· 23 Apr 2026verified

Share repurchases
2023
17.7 m
2024
2.5 m
2025
2.2 m

SEC (XBRL)· 23 Apr 2026verified

Computed indicators

Growth

Revenue growth (YoY)
8.4%
computed by olivLawFY 2025
Revenue CAGR 3Y
6.1%
computed by olivLawFY 2022 → FY 2025
Revenue CAGR 5Y
1.9%
computed by olivLawFY 2020 → FY 2025
EBIT growth (YoY)
unavailable
the base of the ratio is not positive
Net income growth (YoY)
unavailable
the base of the ratio is not positive
Net income CAGR 3Y
unavailable
the base of the ratio is not positive
Net income CAGR 5Y
unavailable
the base of the ratio is not positive
EPS growth (YoY)
unavailable
input data missing
EPS CAGR 3Y
unavailable
input data missing
EPS CAGR 5Y
unavailable
input data missing
FCF growth (YoY)
unavailable
the base of the ratio is not positive

Profitability

Gross margin
47.8%
computed by olivLawFY 2025
EBITDA margin
-15.0%
computed by olivLawFY 2025
EBIT margin
-18.8%
computed by olivLawFY 2025
Net margin
-15.9%
computed by olivLawFY 2025
FCF margin
-19.8%
computed by olivLawFY 2025

Returns

ROE
-14.6%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROA
-9.2%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROIC
-18.0%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROCE
-15.3%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Payout ratio (EPS)
unavailable
input data missing
Payout ratio (FCF)
unavailable
the base of the ratio is not positive

Balance sheet

Net debt
-54.1 m USD
computed by olivLawbalance sheet at 31 Dec 2025
Net debt / EBITDA
unavailable
insufficient data
Debt / equity
0.0x
computed by olivLawbalance sheet at 31 Dec 2025
Interest coverage
unavailable
input data missing

Liquidity

Current ratio
1.9x
computed by olivLawbalance sheet at 31 Dec 2025
Cash ratio
0.5x
computed by olivLawbalance sheet at 31 Dec 2025

Cash

Operating cash flow
-15.1 m USD
computed by olivLawFY 2025
Capital expenditure
28.1 m USD
computed by olivLawFY 2025
Free cash flow
-43.2 m USD
computed by olivLawFY 2025
FCF conversion
unavailable
insufficient data
Cash conversion
unavailable
insufficient data

Efficiency

Days sales outstanding
18 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Days payables outstanding
unavailable
input data missing

Market and valuation

Market capitalisation
146.7 m USD
computed by olivLawbalance sheet at 31 Dec 2025
Enterprise value
92.6 m USD
computed by olivLawbalance sheet at 31 Dec 2025
Market cap / net income TTM
unavailable
insufficient data
P/E (TTM)
unavailable
insufficient data
Earnings yield
-23.6%
computed by olivLawFY 2025
P/B
0.7x
computed by olivLawbalance sheet at 31 Dec 2025
P/S
0.7x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
EV/EBITDA
unavailable
insufficient data
EV/EBIT
unavailable
insufficient data
EV/Sales
0.4x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
P/FCF
unavailable
the base of the ratio is not positive
FCF yield
-29.4%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Dividend yield
1.9%
computed by olivLawFY 2025
Shareholder yield (distributions)
3.3%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025

4 indicators that do not apply to the sector.

Valuation

olivLaw classification

Unattractive profile

Score: 37 / 100

A scoring methodology on indicators and valuation, not investment advice.

score < 40

Closing price

2.09 USD

04 Nov 2026Source: olivLaw, closing series

Market cap: 146.7 m USD

Key indicators

Market capitalisation
146.7 m USD
computed by olivLawbalance sheet at 31 Dec 2025
P/E (TTM)
unavailable
insufficient data
P/B
0.7x
computed by olivLawbalance sheet at 31 Dec 2025
EV/EBITDA
unavailable
insufficient data
ROE
-14.6%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Net margin
-15.9%
computed by olivLawFY 2025
Revenue growth (YoY)
8.4%
computed by olivLawFY 2025
Dividend yield
1.9%
computed by olivLawFY 2025

Coverage and freshness

30/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 31 Dec 2025
Latest balance sheet date: 31 Dec 2025
Source: SEC (XBRL)published 23 Apr 2026
verified 199

Score by group

  • Balance sheet64
  • Growth28
  • Quality18
  • Returns89
  • Valuation48

Estimated value range

Low
3.56
USD per share
Mid
11.32
USD per share
High
17.95
USD per share
Price: 2.09 USD
The price is below the range
Potential to the central value: 441.7% (value / price − 1)
Margin of safety: 81.5% (1 − price / value)
Agreement between methods: single method · 1 methods used · 1 independent bases

The combined range = the median of the valid methods' low, central and high values; it is not a probability interval and does not cover every result. Envelope of all methods: 3.56 – 17.95 USD.

Valuation assumptions are editorial choices, not measured; beta is not measured.

Method ranges (USD per share)

— — Mid · ▏ Price

Valuation methods

  • DCF (discounted cash flow)unavailable · input data missing
  • Peers: EV/Sales3.56 – 17.95 (Mid 11.32)
    9 companies used · median multiple 3.4x · quartiles 0.9x – 5.5x
    ADP, CARS, FA, GLOB, GMHS, IBEX, SOPH, VRSK, WDAY
  • Peers: EV/EBITDAunavailable · the base of the ratio is not positive
Multiple comparisons use the SIC vertical: Services-Computer Processing & Data Preparation (SIC 7374)

Classification (SIC) comparables group by industry code, not by economic activity; the direct group is an editorial selection by activity. Members' multiples are on their own trailing twelve months, at their own latest close.

Assumptions (illustrative, editorial)

Risk-free rate
4.3%
Equity risk premium
5.0%
Beta (default)
1.00
Cost of equity
9.3%
Terminal growth
2.5%

Factor scorecard

Unattractive profile · Score 37/100

FactorValueScoreWeight used
Gross margin · Quality47.8%19 (on a fixed band)11%
EBIT margin · Quality-18.8%35 (vs peers)9%
FCF margin · Quality-19.8%0 (on a fixed band)9%
Revenue CAGR 3Y · Growth6.1%24 (on a fixed band)18%
Revenue growth (YoY) · Growth8.4%34 (vs peers)9%
Net debt / EBITDA · Balance sheetunavailableunavailable—
Current ratio · Balance sheet1.9x64 (on a fixed band)7%
EV/Sales · Valuation0.4x83 (vs peers)18%
FCF yield · Valuation-29.4%0 (on a fixed band)14%
Shareholder yield (distributions) · Returns3.3%89 (on a fixed band)5%

Factors without a value were dropped; the remaining weights were renormalised.

Score groups

  • Balance sheet· partial64/100 · 1/2 factors with a value
  • Growth28/100 · 2/2 factors with a value
  • Quality18/100 · 3/3 factors with a value
  • Returns89/100 · 1/1 factors with a value
  • Valuation48/100 · 2/2 factors with a value

A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

Memo

So-Young International Inc. (SY). Latest full fiscal year: 2025; data up to 2025-12-31.

Figures computed from the financial statements: revenue 217.8 m USD in 2025; YoY growth 8.4%; net margin -15.9%; ROE -14.6%.

The estimated value range is 3.56–17.95 USD per share (median of 1 methods, agreement: single method); assumptions are illustrative. Against the central value of 11.32 USD, the price of 2.09 USD leaves a potential of 441.7% (value / price − 1) and a margin of safety of 81.5% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

olivLaw score 37/100, methodological classification: unattractive profile (score, margin of safety and method agreement together; not a judgement of the right price). Groups assessed only in part: balance. Not investment advice.

Text generated deterministically from the figures shown; no language model. Not investment advice.

What supports the thesis

  • EV/Sales: 0.4x
  • Shareholder yield (distributions): 3.3%
  • The price is below the estimated value range

What contradicts it

  • Gross margin: 47.8%
  • FCF margin: -19.8%
  • Revenue CAGR 3Y: 6.1%
  • FCF yield: -29.4%

Not assessed (insufficient data or a ratio without meaning): Net debt / EBITDA.

Versus the vertical median

Services-Computer Processing & Data Preparation (SIC 7374) · same industry (4-digit SIC) · compared with 39 companies

Multiples and returns vs the median

P/E
—
vertical median 21.1x
EV/EBITDA
—
vertical median 9.3x
P/S
0.7x
vertical median 1.9x
below median (−64.1%)
P/B
0.7x
vertical median 2.4x
below median (−72.4%)
ROE
-14.6%
vertical median 13.5%
below median (−208.4%)
Net margin
-15.9%
vertical median 7.2%
below median (−321.1%)
EBIT margin
-18.8%
vertical median 5.0%
below median (−478.5%)
Revenue YoY
8.4%
vertical median 14.5%
below median (−42.0%)
Net debt/EBITDA
—
vertical median -0.4x
Dividend yield
1.9%
vertical median 2.2%
below median (−15.2%)

Price rebased to 100 (monthly, 5 years)

Companies in the vertical

Market capP/EROENet marginRevenue YoY1A / 3A
ADPAutomatic Data Processing, Inc.119.8 bn27.777.0%20.1%+6.7%+19% / +32%
WDAYWorkday, Inc.44.4 bn40.916.0%12.3%+13.1%−6% / −25%
VRSKVerisk Analytics, Inc.25.9 bn30.1—29.3%+6.6%−12% / −18%
ATHMAutohome Inc.10.4 bn53.56.3%443.2%+11.1%−5% / −18%
PEGAPegasystems Inc.5.6 bn21.351.4%16.9%+16.6%−37% / +32%
FAFirst Advantage Corp3.9 bn160.51.9%1.5%+83.0%+62% / +45%
QBTSD-Wave Quantum Inc.3.8 bn—-28.0%-2,001.6%+178.5%−54% / +1,166%
RAMPLiveRamp Holdings, Inc.2.3 bn15.816.2%18.7%+9.0%+41% / +39%
GLOBGlobant S.A.2.1 bn21.05.1%4.2%+1.6%−25% / −78%
INODInnodata Inc1.5 bn32.837.7%14.7%+47.6%−25% / +541%
LZLegalZoom.com, Inc.1.1 bn56.012.1%2.6%+10.9%−26% / −40%
NRDSNerdWallet, Inc.754.4 m13.318.2%7.6%+21.7%−21% / +1%
NXTTNext Technology Holding Inc.736.5 m—-59.4%-2,356.0%+545.3%−99% / −100%
CARSCars.com Inc.682.5 m22.47.4%4.7%+0.6%+10% / −32%
IBEXIBEX Limited593.6 m14.330.4%7.2%+15.4%+27% / +152%
SOPHSOPHiA GENETICS SA477.3 m—-110.0%-102.2%+18.6%+42% / +73%
GRVYGravity Co., Ltd.475.7 m0.016.5%17.0%−31.0%+19% / −6%
SYSo-Young International Inc.146.7 m—-14.6%-15.9%+8.4%−41% / +122%
TCXTucows Inc140.3 m——-21.2%+7.7%−42% / −41%
TRAKRepositrak, Inc.132.7 m18.714.9%32.5%+3.0%−46% / −29%
BIRDSmartbird, Inc.92.1 m—-164.0%-72.8%−19.7%−68% / −91%
VERIVeritone, Inc.56.7 m—-517.7%-117.5%−0.5%−87% / −73%
GMHSGamehaus Holdings Inc.51.4 m8.511.8%4.1%−11.3%−35% / −93%
DGNXDiginex Limited38.7 m——-255.5%+57.0%−99% / unavailable
CHRCheer Holding, Inc.14.0 m0.17.6%17.2%+1.1%−77% / −100%

1- and 3-year price returns: for SY from daily closes (the same as the performance table), for the other companies from month-end closes.

olivLaw engine forecast

The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

The engine has no published run for this company yet.

Valuation scenarios (editable assumptions)

Illustrative scenarios

Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

Bear
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Base
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Bull
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Nothing is saved.

Estimated price (USD)

Estimated priceBearBaseBull
1 years
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
3 years
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
5 years
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
What moves the 3-year price the most

    AI analysis

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    Possibly outdated: the newest document it read is from 23 Apr 2026; since then the company filed 6-K (31 Aug 2026), 6-K (04 Aug 2026), 6-K (22 May 2026).

    In brief

    So-Young International is a digital medical aesthetics platform in China that links online information, bookings and treatments delivered in its own aesthetic centres, backed by a medical device production chain. As the centre segment grows quickly, total revenue edged up in 2025 while gross margin fell sharply, making the offline expansion a key point to watch.

    SWOT

    Strengths

    • A well-known brand and a large user network give an advantage in customer acquisition and in trust toward the services offered 1.
    • Vertical integration, from platform to centres and equipment production, allows better control of costs and quality 1.
    • The high satisfaction score reported by the company supports customer retention and word-of-mouth referrals 1.

    Weaknesses

    • Gross margin fell significantly in 2025, which signals pressure on profitability as the share of owned centres grows 1.
    • The number of purchasing users and paying service providers has declined in recent years, indicating softer demand for the platform 1.
    • Limited experience in running aesthetic centres makes long-term financial performance difficult to forecast 1.

    Opportunities

    • Expanding the centre network into new cities could open new sources of treatment revenue 1.
    • Developing new equipment and products through Wuhan Miracle could revive the medical products segment 1.
    • AI technologies and big data analysis could improve matching between consumers and practitioners and operational efficiency 1.

    Threats

    • If demand for discretionary aesthetic services stays weak, revenue and results could remain under pressure 1.
    • Intense competition for online traffic could raise marketing costs and reduce profitability 1.
    • Regulatory changes in China on medical services and advertising could limit the business model 1.

    Risks

    • Declining profitabilityhigh

      Revenue and gross profit have declined, and the company cannot guarantee a return to growth, which could affect its prospects and share price 1.

    • Liability for treatmentshigh

      The company could face claims from consumers for services offered on its platform or in its own centres, which could affect the brand and results 1.

    • Contractual structure in Chinahigh

      Control of operations rests on contracts with consolidated entities, which could be deemed non-compliant or be affected by regulatory change 1.

    • Business expansionmedium

      Expansion into new business lines and new cities carries uncertainty, and managing a larger operation could prove difficult 1.

    • Data regulationmedium

      Improper collection, use or disclosure of data could have a significant impact on the business and on compliance 1.

    Investment thesis

    What would need to be true (bull case)

    • If the branded centre segment keeps expanding while maintaining its standards, treatment revenue could offset the decline in information and product sales 1.
    • Its leading position in the online platform and vertical integration could support a larger market share if aesthetic demand recovers 1.
    • The high satisfaction score and recognised brand could lower customer acquisition costs over the longer term 1.

    What would break the thesis

    • The falling gross margin and the decline in purchasing users and paying providers could indicate a weakening competitive position for the platform 1.
    • Expanding the centres requires substantial costs, and if demand stays weak, profitability could remain under pressure 1.
    • Regulatory risks and the contractual structure in China could restrict operations or force costly changes 1.

    What to watch

    • Evolution of gross margin and branded centre costsnext 10-K
    • Number of purchasing users and paying service providers2027
    • Growth in the number of centres and treatment revenue2027
    • Evolution of regulation of medical aesthetic services in China2027

    Products, market & competition

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    Possibly outdated: the newest document it read is from 23 Apr 2026; since then the company filed 6-K (31 Aug 2026), 6-K (04 Aug 2026), 6-K (22 May 2026).

    The business

    So-Young describes its model as a consumer-centric platform combining three components: an online portal for information and reservations, a network of branded aesthetic centres, and the development, production and distribution of medical aesthetic products through its subsidiary Wuhan Miracle 1. The company started in 2013 as an information hub and evolved toward vertical integration, launching its own centres in May 2023. By the end of 2025 it operated 49 centres in fifteen major cities and had about 1.2 million private domain consumers 1.

    The company operates through consolidated variable interest entities in China, because certain services are subject to foreign ownership restrictions, and control is exercised through contractual arrangements 1. Its ADSs trade on Nasdaq under the symbol SY 1.

    The business model also includes a consumer-facing element: revenue comes from practitioner information and reservations, treatments in its own centres, and sales of equipment and injectables 1. The revenue mix has gradually shifted from the platform toward direct services, which changes the company's risk profile.

    Segments

    Aesthetic treatments in own centres

    This is the fastest-growing segment. Revenue from treatments rose 298.7% in 2025, to RMB674.9 million, as the branded centre network expanded 1. The growth brings operating costs, staffing needs and the challenge of keeping service quality consistent 1.

    Market context

    China's online medical aesthetic service industry is still at an early stage and evolving rapidly, with few well-established platforms 1. Growth is supported by rising per capita disposable income, higher aesthetic spending and the adoption of mobile payments 1. However, demand for discretionary services weakened in 2025 amid macroeconomic headwinds 1.

    Regulation in China is a decisive factor: government policies on medical aesthetic services and content distribution directly affect demand and the company's results 1. Regulatory change remains an ongoing risk for the whole sector 1.

    Trends

    • Expansion of branded centresmixed

      Growth in the network of owned centres supports treatment revenue and brand visibility, but it adds operating costs, staffing challenges and the risk of inconsistent service 1.

    • Weaker discretionary demandheadwind

      Consumer spending on non-essential aesthetic services declined in 2025, which reduced the number of purchasing users and paying providers on the platform 1.

    • Digital economy and mobile paymentstailwind

      Expanding telecommunications infrastructure and mobile payment adoption in China support access to the platform and online bookings 1.

    • Competition for online trafficheadwind

      Digital platforms in China compete intensely for traffic, which raises customer acquisition costs and pressures information revenue 1.

    Competitive position

    The company presents itself as a leader in China's online medical aesthetic service industry, but the market remains fragmented and competition for traffic among digital platforms is intense 1. Competition exists both for users and for service providers who pay for information and reservations 1.

    In the branded centre segment, So-Young competes with other aesthetic treatment providers operating in similar cities, and it differentiates on standardisation, affordable prices and integration of online and offline channels 1.

    • Other online medical aesthetic service platforms in China

      Platforms and centres competing for the same consumers and practitioners, not named individually in the source.

    • Offline aesthetic treatment providers

      Clinics and salons offering similar treatments in the same cities where So-Young is expanding its network.

    • General digital platforms

      Apps and social networks that contest online traffic and consumer attention, pressing acquisition costs.

    • Makers of laser and optoelectronic equipment

      Suppliers competing in the medical equipment market in which Wuhan Miracle develops and distributes products.

    News & filings

    Figures computed by olivLaw from SEC filings and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.