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Author

Robert B. Cialdini

1 reading card from 1 book · 1984.

ShelvesPsychology of crowdsBooksInfluence: The Psychology of Persuasion 1984

1 card

  1. 01

    People are influenced by six psychological principles, such as the desire to be consistent or the fear of losing something.

    Influence: The Psychology of Persuasion · 1984

    The fear of loss makes us act quickly and consistently.

    Think of a store that writes 'Limited offer! Today only!' You rush to buy because you fear missing out. Cialdini explains that this fear of loss is a powerful principle. It's like when your friend says 'If you don't come now, we won't play anymore,' and you run to not miss the game.

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