olivlawolivlaw

olivLaw · European equity research

Apotea AB (publ) APOTEA.ST

Sweden · Nasdaq Stockholm · ISIN SE0023313762 · Vertical: Listed companies from Sweden

94.25SEK+0.27% · 1 dayClose 03 Nov 2026

Apotea AB is Sweden's leading online pharmacy, selling prescription and non-prescription medicines, health products and general merchandise with free delivery. After its Nasdaq Stockholm listing in December 2024, the company reports strong sales growth while the Swedish pharmacy market keeps expanding and e-commerce gains share.

At the close of 03 Nov 2026, Apotea AB (publ) (APOTEA.ST) stock was 94.25 SEK (+0.27% on the day), with market capitalisation 9.8 bn SEK, P/E 42.8 on diluted EPS of 2.20 SEK over the last 12 months, beta 0.38, 52-week range 55.58–94.25 SEK.

Data as of · AI analysis dated · Source: ESEF annual reports and closing prices, computed by olivLaw.

Market cap
9.8 bn SEK
shares as of 31 Dec 2025
P/E (TTM)
42.8
Diluted EPS TTM 2.20 · TTM to 31 Dec 2025
E/P (TTM)
2.33%
TTM to 31 Dec 2025
Dividend yield
unavailable
Beta (2y)
0.38
Volatility (1y) 40%
52-week range
55.5894.25

Price history

Loading chart…

Technical reading

RSI (14)
76.1
overbought (≥ 70)
Bollinger (20, 2)
83.29 – 95.96
in the upper half of the band · %B 0.87 · band width 14.1%
SMA 50 / 200
83.25 / 72.27
uptrend (price > SMA50 > SMA200)
MACD (12, 26, 9)
3.01 / 2.94
MACD above signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyEURO STOXX 50vs EURO STOXX 50Vertical median
1 month+14.9%−1.0%+15.9 pp—
3 months+29.4%−3.9%+33.3 pp—
6 months+21.0%+7.2%+13.8 pp—
Year to date+2.2%+6.6%−4.4 pp—
1 year+15.7%+9.1%+6.6 pp−9.0%
3 yearsunavailable+47.9%unavailable+8.5%
5 yearsunavailable+43.3%unavailable—
Max drawdown (1y)
−41.0%
19 Dec 2025 → 16 Mar 2026
Max drawdown (5y)
−54.1%
25 Jul 2025 → 16 Mar 2026
Compound annual growth (5y)
unavailable
EURO STOXX 50 +7.5%

Price returns, dividends excluded.

Quarterly results

ESEF annual reports carry no quarters: the results are annual (below).

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Today's P/E sits at the 100 percentile of its own 2-quarter history (min 40.2, median 41.1, max 41.9; quarters with earnings only).

Fiscal years

Fiscal year202320242025
Revenue5.5 bn6.5 bn7.2 bn
Revenue YoYunavailable+20.0%+10.1%
Net income87.0 m214.9 m228.7 m
Net income YoYunavailable+147.0%+6.4%
Diluted EPS0.852.092.20
Diluted EPS YoYunavailable+145.9%+5.3%
net %1.6%3.3%3.2%
Free cash flow95.9 m43.4 m120.3 m

Balance sheet & financial health

Fiscal year 2025 · 31 Dec 2025

Cash
30.6 m SEK
Financial debt
21.6 m SEK
Net debt
-9.0 m SEK
Equity
859.9 m SEK
Total assets
2.0 bn SEK
Debt / equity
0.03x
Current ratio
1.28x
ROE
30.6%
ROA
12.7%
FCF margin
1.7%

Financial statements (source on every figure)

Revenue and net income (SEK)

Margins

Income statement · SEK

Revenue
2023
5.5 bn
2024
6.5 bn
2025
7.2 bn

esef· 28 Oct 2026verified

Operating income
2023
113.6 m
2024
265.8 m
2025
298.2 m

esef· 28 Oct 2026verified

Interest expense
2023
6.3 m
2024
5.3 m
2025
12.0 m

esef· 28 Oct 2026verified

Pre-tax income
2023
108.7 m
2024
264.7 m
2025
289.8 m

esef· 28 Oct 2026verified

Income tax
2023
26.4 m
2024
52.7 m
2025
63.5 m

esef· 28 Oct 2026verified

Net income
2023
87.0 m
2024
214.9 m
2025
228.7 m

esef· 28 Oct 2026verified

Diluted EPS
2023
0.85
2024
2.09
2025
2.20

esef· 28 Oct 2026verified

Balance sheet · SEK

Cash
2023
19.1 m
2024
27.3 m
2025
30.6 m

esef· 28 Oct 2026verified

Inventories
2023
410.1 m
2024
562.3 m
2025
651.9 m

esef· 28 Oct 2026verified

Current assets
2023
781.5 m
2024
1.0 bn
2025
1.1 bn

esef· 28 Oct 2026verified

Property, plant & equipment, net
2023
299.2 m
2024
388.0 m
2025
505.8 m

esef· 28 Oct 2026verified

Goodwill
2023
32.5 m
2024
32.0 m
2025
30.5 m

esef· 28 Oct 2026verified

Intangibles (excl. goodwill)
2023
23.7 m
2024
18.1 m
2025
14.1 m

esef· 28 Oct 2026verified

Total assets
2023
1.3 bn
2024
1.6 bn
2025
2.0 bn

esef· 28 Oct 2026verified

Short-term debt
2023
66.9 m
2024
79.6 m
2025
21.6 m

esef· 28 Oct 2026verified

Current liabilities
2023
756.7 m
2024
880.8 m
2025
871.5 m

esef· 28 Oct 2026verified

Total liabilities
2023
911.4 m
2024
991.7 m
2025
1.1 bn

esef· 28 Oct 2026verified

Equity
2023
425.0 m
2024
636.0 m
2025
859.9 m

esef· 28 Oct 2026verified

Shares outstanding at year end
2023
102.4 m
2024
102.8 m
2025
104.0 m

esef· 28 Oct 2026derived

Cash flow · SEK

Operating cash flow
2023
215.8 m
2024
206.2 m
2025
333.3 m

esef· 28 Oct 2026verified

Capex
2023
119.9 m
2024
162.8 m
2025
213.0 m

esef· 28 Oct 2026verified

Free cash flow
2023
95.9 m ≈
2024
43.4 m ≈
2025
120.3 m ≈

esef· 28 Oct 2026derived

Investing cash flow
2023
-121.6 m
2024
-163.7 m
2025
-214.5 m

esef· 28 Oct 2026verified

Financing cash flow
2023
-93.3 m
2024
-34.2 m
2025
-115.3 m

esef· 28 Oct 2026verified

Computed indicators

Growth

Revenue growth (YoY)
10.1%
computed by olivLawFY 2025
Revenue CAGR 3Y
unavailable
input data missing
Revenue CAGR 5Y
unavailable
input data missing
EBIT growth (YoY)
12.2%
computed by olivLawFY 2025
Net income growth (YoY)
6.4%
computed by olivLawFY 2025
Net income CAGR 3Y
unavailable
input data missing
Net income CAGR 5Y
unavailable
input data missing
EPS growth (YoY)
5.3%
computed by olivLawFY 2025
EPS CAGR 3Y
unavailable
input data missing
EPS CAGR 5Y
unavailable
input data missing
FCF growth (YoY)
177.2%
computed by olivLawFY 2025

Profitability

Gross margin
unavailable
input data missing
EBITDA margin
unavailable
input data missing
EBIT margin
4.1%
computed by olivLawFY 2025
Net margin
3.2%
computed by olivLawFY 2025
FCF margin
1.7%
computed by olivLawFY 2025

Returns

ROE
31.3%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROA
12.7%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROIC
30.3%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROCE
26.9%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Payout ratio (EPS)
unavailable
input data missing
Payout ratio (FCF)
unavailable
input data missing

Balance sheet

Net debt
-9.0 m SEK
computed by olivLawbalance sheet at 31 Dec 2025
Net debt / EBITDA
unavailable
input data missing
Debt / equity
0.0x
computed by olivLawbalance sheet at 31 Dec 2025
Interest coverage
24.9x
computed by olivLawFY 2025

Liquidity

Current ratio
1.3x
computed by olivLawbalance sheet at 31 Dec 2025
Quick ratio
0.5x
computed by olivLawbalance sheet at 31 Dec 2025
Cash ratio
0.0x
computed by olivLawbalance sheet at 31 Dec 2025

Cash

Operating cash flow
333.3 m SEK
computed by olivLawFY 2025
Capital expenditure
213.0 m SEK
computed by olivLawFY 2025
Free cash flow
120.3 m SEK
computed by olivLawFY 2025
FCF conversion
52.6%
computed by olivLawFY 2025
Cash conversion
unavailable
input data missing

Efficiency

Days sales outstanding
unavailable
input data missing
Days inventory outstanding
unavailable
input data missing
Days payables outstanding
unavailable
input data missing
Cash conversion cycle
unavailable
input data missing

Market and valuation

Market capitalisation
9.8 bn SEK
computed by olivLawbalance sheet at 31 Dec 2025
Enterprise value
9.8 bn SEK
computed by olivLawbalance sheet at 31 Dec 2025
Market cap / net income TTM
42.8x
computed by olivLawFY 2025
P/E (TTM)
42.8x
computed by olivLawFY 2025
Earnings yield
2.3%
computed by olivLawFY 2025
P/B
11.6x
computed by olivLawbalance sheet at 31 Dec 2025
P/S
1.4x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
EV/EBITDA
unavailable
input data missing
EV/EBIT
32.8x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
EV/Sales
1.4x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
P/FCF
81.4x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
FCF yield
1.2%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero
Shareholder yield (distributions)
unavailable
input data missing

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Insufficient data
What is missing
  • score weight coverage: 52.1% of at least 60%

A scoring methodology on indicators and valuation, not investment advice.

Closing price

94.25 SEK

03 Nov 2026Source: olivLaw, closing series

Market cap: 9.8 bn SEK

Key indicators

Market capitalisation
9.8 bn SEK
computed by olivLawbalance sheet at 31 Dec 2025
P/E (TTM)
42.8x
computed by olivLawFY 2025
P/B
11.6x
computed by olivLawbalance sheet at 31 Dec 2025
EV/EBITDA
unavailable
input data missing
ROE
31.3%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Net margin
3.2%
computed by olivLawFY 2025
Revenue growth (YoY)
10.1%
computed by olivLawFY 2025
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero

Coverage and freshness

24/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 31 Dec 2025
Latest balance sheet date: 31 Dec 2025
Share count (cover of the latest filing), as of: 31 Dec 2025
Source: esefpublished 28 Oct 2026
verified 77derived 3

Score by group

52% · Insufficient data

Estimated value range

unavailable — no valuation assumptions for the reporting currency

Valuation assumptions are editorial choices, not measured; beta is not measured.

Valuation methods

    Assumptions (illustrative, editorial)

    Risk-free rate
    6.5%
    Equity risk premium
    6.0%
    Beta (default)
    1.00
    Cost of equity
    12.5%
    Terminal growth
    3.0%

    Factor scorecard

    Insufficient data

    Minimum-evidence gate: score weight coverage: 52.1% of at least 60%

    FactorValueScoreWeight used
    ROIC · Quality30.3%100 (vs peers)20%
    Net margin · Quality3.2%42 (vs peers)12%
    FCF conversion · Quality52.6%32 (on a fixed band)12%
    Revenue CAGR 3Y · Growthunavailableunavailable—
    EPS CAGR 3Y · Growthunavailableunavailable—
    Net debt / EBITDA · Balance sheetunavailableunavailable—
    Interest coverage · Balance sheet24.9x100 (on a fixed band)12%
    Current ratio · Balance sheet1.3x40 (on a fixed band)8%
    P/E (TTM) · Valuation42.8x16 (vs peers)20%
    EV/EBITDA · Valuationunavailableunavailable—
    FCF yield · Valuation1.2%15 (on a fixed band)16%
    Shareholder yield (distributions) · Returnsunavailableunavailable—
    Payout ratio (FCF) · Returnsunavailableunavailable—

    Factors without a value were dropped; the remaining weights were renormalised.

    Score groups

    • Balance sheet76/100 · 2/3 factors with a value
    • Growth· partialunavailable · 0/2 factors with a value
    • Quality66/100 · 3/3 factors with a value
    • Returns· partialunavailable · 0/2 factors with a value
    • Valuation16/100 · 2/3 factors with a value

    A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

    Memo

    Apotea AB (publ) (APOTEA.ST). Latest full fiscal year: 2025; data up to 2025-12-31.

    Figures computed from the financial statements: revenue 7.2 bn SEK in 2025; YoY growth 10.1%; net margin 3.2%; ROE 31.3%.

    The estimated value range is 23.99–43.86 SEK per share (median of 2 methods, agreement: low); assumptions are illustrative. Against the central value of 31.18 SEK, the price of 94.25 SEK leaves a potential of -66.9% (value / price − 1) and a margin of safety of -202.3% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

    Insufficient data for a verdict (score weight coverage: 52.1% of at least 60%).

    Text generated deterministically from the figures shown; no language model. Not investment advice.

    What supports the thesis

    • ROIC: 30.3%
    • Interest coverage: 24.9x

    What contradicts it

    • P/E (TTM): 42.8x
    • FCF yield: 1.2%
    • The price is above the estimated value range
    • The valuation methods diverge

    Not assessed (insufficient data or a ratio without meaning): Revenue CAGR 3Y, EPS CAGR 3Y, Net debt / EBITDA, EV/EBITDA, Shareholder yield (distributions), Payout ratio (FCF).

    Versus the vertical median

    Listed companies from Sweden · same country · compared with 39 companies

    Multiples and returns vs the median

    P/E
    42.8x
    vertical median 21.4x
    above median (+100.0%)
    EV/EBITDA
    —
    vertical median 5.3x
    P/S
    1.4x
    vertical median 1.1x
    above median (+22.8%)
    P/B
    11.6x
    vertical median 1.3x
    above median (+762.6%)
    ROE
    31.3%
    vertical median 6.4%
    above median (+389.9%)
    Net margin
    3.2%
    vertical median 4.3%
    below median (−26.1%)
    EBIT margin
    4.1%
    vertical median 6.2%
    below median (−33.5%)
    Revenue YoY
    10.1%
    vertical median 0.3%
    above median (+3,393.7%)
    Net debt/EBITDA
    —
    vertical median 1.2x
    Dividend yield
    —
    vertical median 2.4%

    Price rebased to 100 (monthly, 5 years)

    Companies in the vertical

    Market capP/EROENet marginRevenue YoY1A / 3A
    ALFA.STAlfa Laval AB224.6 bn27.219.4%11.9%+4.1%+22% / +39%
    BOL.STBoliden Ab140.5 bn14.913.3%10.1%+4.8%+10% / +78%
    CAST.STCastellum Aktiebolag65.4 bn69.71.2%9.8%−2.6%+24% / +4%
    AAK.STAak Ab (publ)45.3 bn13.317.2%7.5%+2.2%−34% / −18%
    CAMX.STCamurus AB40.1 bn55.319.5%32.5%+21.3%+10% / +47%
    BRAV.STBravida Holding AB32.0 bn26.013.7%4.4%−4.9%+95% / +137%
    ASKER.STAsker Healthcare Group AB27.0 bn54.89.8%2.9%+11.7%−25% / unavailable
    ALLEI.STAlleima AB22.9 bn34.14.1%3.6%−5.4%+11% / +20%
    BURE.STBure Equity AB22.6 bn—-21.0%—unavailable+20% / +20%
    AQ.STAQ Group AB21.0 bn31.014.9%7.5%+6.0%+21% / +132%
    ALTRA.STAltra Fastigheter AB17.6 bn32.63.0%15.1%−2.2%+4% / +15%
    ATT.STAttendo AB (publ)16.8 bn20.815.1%4.3%+0.1%+34% / +225%
    AFRY.STAfry Ab14.7 bn18.36.2%3.1%−5.2%−18% / +2%
    ATRLJ-B.STAtrium Ljungberg AB13.4 bn16.32.9%23.9%−2.0%−36% / −47%
    ALIG.STAlimak Group AB (publ)12.8 bn21.48.2%8.8%−3.2%−17% / +51%
    ACAD.STAcadeMedia AB12.5 bn15.312.7%4.3%+9.7%+21% / +136%
    APOTEA.STApotea AB (publ)9.8 bn42.831.3%3.2%+10.1%+5% / unavailable
    BOOZT.STBoozt AB9.6 bn34.110.4%3.6%+0.5%+42% / +29%
    ACTI.STActive Biotech AB (publ)5.1 bn—-84.5%—unavailable−30% / −76%
    BUFAB.STBufab AB (publ)5.1 bn9.315.1%6.9%−7.4%+38% / +113%
    COOR.STCoor Service Management Holding AB4.7 bn18.313.0%2.2%+16.7%+2% / +25%
    CEVI.STCellaVision AB4.6 bn29.818.0%20.2%+4.9%+16% / +8%
    BHG.STBHG Group AB4.4 bn30.52.5%1.4%+6.2%−20% / +109%
    CARA.STCarasent AB (publ)1.9 bn53.44.1%10.1%+24.9%−5% / +93%
    BICO.STBICO Group AB1.7 bn—-46.0%-72.7%−13.3%+11% / −54%

    1- and 3-year price returns: for APOTEA.ST from daily closes (the same as the performance table), for the other companies from month-end closes.

    olivLaw engine forecast

    The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

    The engine has no published run for this company yet.

    Valuation scenarios (editable assumptions)

    Illustrative scenarios

    Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

    Bear
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Base
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Bull
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Nothing is saved.

    Estimated price (SEK)

    Estimated priceBearBaseBull
    1 years
    58.86
    Total return -38% · Per year -38%
    103.79
    Total return 10% · Per year 10%
    155.97
    Total return 65% · Per year 65%
    3 years
    63.76
    Total return -32% · Per year -12%
    125.87
    Total return 34% · Per year 10%
    206.72
    Total return 119% · Per year 30%
    5 years
    69.08
    Total return -27% · Per year -6%
    152.65
    Total return 62% · Per year 10%
    273.98
    Total return 191% · Per year 24%
    What moves the 3-year price the most
    • Exit P/E± 31.47
    • Net margin± 22.03
    • Annual revenue growth± 17.16
    • Annual dilution± 1.85

    AI analysis

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    In brief

    Apotea AB is Sweden's leading online pharmacy, selling prescription and non-prescription medicines, health products and general merchandise with free delivery. After its Nasdaq Stockholm listing in December 2024, the company reports strong sales growth while the Swedish pharmacy market keeps expanding and e-commerce gains share.

    SWOT

    Strengths

    • Leading position in online pharmacy sales in Sweden and a broad base of loyal customers.
    • Business model with free delivery and automated logistics that generates economies of scale.
    • Very broad assortment and prices perceived as favourable compared with competitors.

    Weaknesses

    • Gross and EBIT margins remain modest, leaving little room for execution errors.
    • Dependence on one main geographic market and on a limited number of key suppliers.
    • EU taxonomy reporting shows gaps in formal due diligence on human rights and environmental impact.

    Opportunities

    • Expansion into the Norwegian market and possible further share gains in Sweden.
    • Continued growth of e-commerce in pharmacy sales could support new customer acquisition.
    • Wider range of own-brand products with potentially higher margins.

    Threats

    • Changes to subsidy or trade margin regulation could affect revenue from prescription medicines.
    • Competition from physical pharmacy chains building their own online platforms.
    • Rising transport or labour costs could erode the price advantage.

    Risks

    • Dispensing errorhigh

      Incorrect dispensing of prescription medicines can lead to serious patient harm or medicines reaching the wrong hands.

    • Pharmacy regulationhigh

      Authorities governing pharmacies and drug subsidies may change rules on margins and distribution.

    • Supply chainmedium

      Suppliers in countries with weak protection of human rights and the environment create reputational and compliance risks.

    • Missing formal due diligencemedium

      Current processes do not fully cover the due diligence requirements on human rights and environmental impact noted in the taxonomy reporting.

    • Online and physical competitionmedium

      Physical pharmacy chains and other online pharmacies could narrow the company's price and range advantage.

    Investment thesis

    What would need to be true (bull case)

    • The Swedish pharmacy market keeps growing steadily and is relatively insensitive to the economic cycle, supporting long-term demand.
    • Sales growth above 20 percent and a higher gross margin point to a business model that can scale.
    • A leading position in online medicine sales and a loyal customer base could support market share if the online share keeps rising.

    What would break the thesis

    • The operating margin remains modest, and any pressure on prices or costs could quickly reduce profitability.
    • Reliance on subsidy and margin regulation could limit commercial flexibility if the rules change.
    • Competition from physical pharmacies with their own online platforms could erode the company's price advantage.

    What to watch

    • Development of market share and the e-commerce share of the Swedish pharmacy channel2025
    • Gross and EBIT margins after including listing-related costsQ1 2025
    • Sales trend of prescription medicines and any regulatory changes2025
    • Progress on human rights and environmental due diligence across the supply chainnext annual report

    Products, market & competition

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    The business

    Apotea was founded in 2012 and operates as a pure online pharmacy with no physical stores, headquartered in Stockholm with a logistics centre in Morgongåva. The business rests on a promise of fast, cheap and free-shipping delivery, supported by logistics automation and an in-house IT platform. The company was listed on Nasdaq Stockholm on 6 December 2024 under the ticker APOTEA 1.

    The group comprises Apotea AB (publ) as parent company with no operating activity, Apotea Sverige AB, Apotera.no AS in Oslo and Zoeco AB. All operating activity is carried out in the Swedish and Norwegian subsidiaries 1.

    The business model relies on strong supplier relationships, an entrepreneurial culture and a focus on sustainability. A high degree of automation and a proprietary IT platform for logistics and medicine handling create economies of scale and capital efficiency 1.

    Segments

    Prescription medicines

    Prescription medicines generated 2 412,9 MSEK in fiscal 2024, up 27,1 percent on the prior year, making it the fastest-growing segment 1.

    Market context

    The market is regulated with high entry barriers, and the number of physical pharmacies in Sweden has been declining for several years while the share of e-commerce keeps rising 1.

    Trends

    • Ageing population and chronic diseasetailwind

      An ageing population and a growing number of patients with chronic conditions support demand for medicines, a stable factor that does not depend on the economic cycle 1.

    • Shift of purchases onlinetailwind

      Consumers increasingly buy online, attracted by better prices, a wider range and fast delivery, which could add market share for the online pharmacy 1.

    • Closure of physical pharmaciesmixed

      High costs for physical pharmacies and their shrinking number could reduce local competition but may also push customers toward digital channels, with mixed effects on the company 1.

    • Regulatory pressure on marginsheadwind

      The authority governing drug subsidies regulates trade margins and substitution; changes to these rules could affect revenue from prescription products 1.

    Competitive position

    Apotea is Sweden's largest online pharmacy, with a 10 percent market share and, in 2023, about eight times the size of the next pure online pharmacy 1. Competitors include smaller specialised online pharmacies such as Meds and Apohem, and physical pharmacy chains that run their own online pharmacies 1.

    The stated competitive edge rests on lower prices than both online rivals and physical pharmacies, a broad assortment and free delivery with no minimum order value 1.

    • Meds

      Smaller specialised online pharmacy in Sweden, named as a direct competitor in the company's own filing.

    • Apohem

      Smaller specialised online pharmacy in Sweden, named as a competitor in the company's own filing.

    • Physical pharmacy chains with own online platforms

      Physical pharmacy groups running their own online pharmacies compete for the same online customers.

    • Oriola and Tamro

      The two authorised wholesalers in Sweden with a delivery obligation; they are key suppliers to pharmacies rather than direct competitors.

    News & filings

    In the press

    No news in our archive over the last 180 days.

    Annual reports (ESEF)

    Sources

    1. [1] Annual report, fiscal year ended 2024-12-31 (ESEF) · SEC / Apotea AB (publ) · 31 Dec 2024

    Figures computed by olivLaw from ESEF annual reports and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.