olivLaw · European equity research
Chill Brands Group PLC CHLL.L
United Kingdom · London Stock Exchange · ISIN GB00BX017R92 · Vertical: Listed companies from United Kingdom
Chill Brands Group PLC is a UK-based wellness company that moved from CBD towards nicotine-free vaping and the Chill.com e-commerce marketplace. It is going through a difficult period, marked by the UK ban on disposable vapes from June 2025 and doubts about going concern if funding cannot be secured. This profile is based on the annual report for the year ended 31 March 2024.
At the close of 05 Nov 2026, Chill Brands Group PLC (CHLL.L) stock was 0.02 GBP (+0.00% on the day), with beta 0.31, 52-week range 0.02–0.11 GBP.
Data as of · AI analysis dated · Source: ESEF annual reports and closing prices, computed by olivLaw.
Price history
Loading chart…
Technical reading
- RSI (14)
- 16.4
- oversold (≤ 30)
- Bollinger (20, 2)
- 0.01 – 0.02
- in the lower half of the band · %B 0.19 · band width 31.0%
- SMA 50 / 200
- 0.03 / 0.11
- downtrend (price < SMA50 < SMA200)
- MACD (12, 26, 9)
- -0.00 / -0.00
- MACD above signal
Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).
Performance
| Company | EURO STOXX 50 | vs EURO STOXX 50 | Vertical median | |
|---|---|---|---|---|
| 1 month | unavailable | −0.6% | unavailable | — |
| 3 months | −23.8% | −4.2% | −19.6 pp | — |
| 6 months | −57.3% | +4.3% | −61.7 pp | — |
| Year to date | unavailable | +7.5% | unavailable | — |
| 1 year | −84.4% | +9.9% | −94.3 pp | +5.8% |
| 3 years | −96.9% | +49.8% | −146.7 pp | +26.3% |
| 5 years | −98.8% | +42.8% | −141.6 pp | — |
Price returns, dividends excluded.
Quarterly results
ESEF annual reports carry no quarters: the results are annual (below).
E/P over time
EPS unavailable in the issuer's structured filings (e.g. a partnership reports per unit, not per share).
E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.
Fiscal years
| Fiscal year | 2023 | 2024 |
|---|---|---|
| Revenue | 82.8 k | 1.9 m |
| Revenue YoY | unavailable | +2,203.3% |
| Net income | -4.3 m | -3.4 m |
| Net income YoY | unavailable | unavailable |
| Diluted EPS | unavailable | unavailable |
| Diluted EPS YoY | unavailable | unavailable |
| net % | -5,176.1% | -176.6% |
| Free cash flow | unavailable | unavailable |
Balance sheet & financial health
Fiscal year 2024 · 31 Mar 2024
- Cash
- 1.3 m GBP
- Financial debt
- 1.6 m GBP
- Net debt
- 307.5 k GBP
- Equity
- 2.6 m GBP
- Total assets
- 5.3 m GBP
- Debt / equity
- 0.63x
- Current ratio
- 3.30x
- ROE
- -195.4%
- ROA
- -59.1%
- FCF margin
- unavailable
Financial statements (source on every figure)
Revenue and net income (GBP)
Margins
Income statement · GBP
| Line | 2023 | 2024 | Source (latest year) |
|---|---|---|---|
| Revenue | 82.8 k | 1.9 m | esef· 15 Jul 2025verified |
| Cost of revenue | 61.8 k | 1.0 m | esef· 15 Jul 2025verified |
| Gross profit | -206.9 k | 472.8 k | esef· 15 Jul 2025verified |
| Operating income | -4.0 m | -3.1 m | esef· 15 Jul 2025verified |
| Interest expense | 323.6 k | 377.1 k | esef· 15 Jul 2025verified |
| Pre-tax income | -4.3 m | -3.3 m | esef· 15 Jul 2025verified |
| Income tax | 0 | 0 | esef· 15 Jul 2025verified |
| Net income | -4.3 m | -3.4 m | esef· 15 Jul 2025verified |
Balance sheet · GBP
| Line | 2023 | 2024 | Source (latest year) |
|---|---|---|---|
| Cash | 3.8 m | 1.3 m | esef· 15 Jul 2025verified |
| Receivables | 447.4 k | 2.5 m | esef· 15 Jul 2025verified |
| Inventories | 464.0 k | 139.8 k | esef· 15 Jul 2025verified |
| Current assets | 4.7 m | 3.9 m | esef· 15 Jul 2025verified |
| Property, plant & equipment, net | 42.6 k | 28.8 k | esef· 15 Jul 2025verified |
| Intangibles (excl. goodwill) | 1.2 m | 1.1 m | esef· 15 Jul 2025verified |
| Total assets | 6.1 m | 5.3 m | esef· 15 Jul 2025verified |
| Short-term debt | 468.9 k | 211.0 k | esef· 15 Jul 2025verified |
| Long-term debt | 4.0 m | 1.4 m | esef· 15 Jul 2025verified |
| Current liabilities | 1.1 m | 1.2 m | esef· 15 Jul 2025verified |
| Total liabilities | 5.3 m | 2.7 m | esef· 15 Jul 2025verified |
| Equity | 878.7 k | 2.6 m | esef· 15 Jul 2025verified |
Cash flow · GBP
Computed indicators
Growth
Profitability
Returns
Balance sheet
Liquidity
Cash
Efficiency
Market and valuation
1 indicators that do not apply to the sector.
Valuation
olivLaw classification
- indicators available: 4 of at least 6
- score weight coverage: 27.1% of at least 60%
- valuation methods computed: 0 of at least 1
A scoring methodology on indicators and valuation, not investment advice.
Closing price
05 Nov 2026Source: olivLaw, closing series
Market cap: unavailable
Key indicators
Coverage and freshness
The data is older than the freshness threshold.
Score by group
27% · Insufficient data
Estimated value range
unavailable — no valuation assumptions for the reporting currency
Valuation assumptions are editorial choices, not measured; beta is not measured.
Valuation methods
Assumptions (illustrative, editorial)
- Risk-free rate
- 6.5%
- Equity risk premium
- 6.0%
- Beta (default)
- 1.00
- Cost of equity
- 12.5%
- Terminal growth
- 3.0%
Factor scorecard
Insufficient data
Minimum-evidence gate: indicators available: 4 of at least 6; score weight coverage: 27.1% of at least 60%; valuation methods computed: 0 of at least 1
| Factor | Value | Score | Weight used |
|---|---|---|---|
| ROIC · Quality | -114.1% | 0 (vs peers) | 38% |
| Net margin · Quality | -176.6% | 6 (vs peers) | 23% |
| FCF conversion · Quality | unavailable | unavailable | — |
| Revenue CAGR 3Y · Growth | unavailable | unavailable | — |
| EPS CAGR 3Y · Growth | unavailable | unavailable | — |
| Net debt / EBITDA · Balance sheet | unavailable | unavailable | — |
| Interest coverage · Balance sheet | -8.1x | 0 (on a fixed band) | 23% |
| Current ratio · Balance sheet | 3.3x | 100 (on a fixed band) | 15% |
| P/E (TTM) · Valuation | unavailable | unavailable | — |
| EV/EBITDA · Valuation | unavailable | unavailable | — |
| FCF yield · Valuation | unavailable | unavailable | — |
| Shareholder yield (distributions) · Returns | unavailable | unavailable | — |
| Payout ratio (FCF) · Returns | unavailable | unavailable | — |
Factors without a value were dropped; the remaining weights were renormalised.
Score groups
- Balance sheet40/100 · 2/3 factors with a value
- Growth· partialunavailable · 0/2 factors with a value
- Quality2/100 · 2/3 factors with a value
- Returns· partialunavailable · 0/2 factors with a value
- Valuation· partialunavailable · 0/3 factors with a value
A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.
Memo
CHILL BRANDS GROUP PLC (CHLL.L). Latest full fiscal year: 2024; data up to 2024-03-31.
Figures computed from the financial statements: revenue 1.9 m GBP in 2024; YoY growth 2,203.3%; net margin -176.6%; ROE -195.4%.
Valuation cannot be computed from the available data.
Insufficient data for a verdict (indicators available: 4 of at least 6; score weight coverage: 27.1% of at least 60%; valuation methods computed: 0 of at least 1).
Text generated deterministically from the figures shown; no language model. Not investment advice.
What supports the thesis
- Current ratio: 3.3x
What contradicts it
- ROIC: -114.1%
- Net margin: -176.6%
- Interest coverage: -8.1x
Not assessed (insufficient data or a ratio without meaning): FCF conversion, Revenue CAGR 3Y, EPS CAGR 3Y, Net debt / EBITDA, P/E (TTM), EV/EBITDA, FCF yield, Shareholder yield (distributions), Payout ratio (FCF).
Versus the vertical median
Listed companies from United Kingdom · same country · compared with 39 companies
Multiples and returns vs the median
Price rebased to 100 (monthly, 5 years)
Companies in the vertical
| Market cap | P/E | ROE | Net margin | Revenue YoY | 1A / 3A | |
|---|---|---|---|---|---|---|
| BATS.LBritish American Tobacco P.L.C. | 104.3 bn | 13.5 | 16.5% | 30.3% | −1.0% | +7% / +88% |
| ABF.LAssociated British Foods PLC | 14.7 bn | 14.3 | 9.2% | 5.3% | −3.1% | −5% / −15% |
| 0EV1.LCarnival PLC | 5.5 bn | 4.1 | 46.7% | 13.4% | +6.4% | unavailable / unavailable |
| BAB.LBabcock International Group PLC | 5.1 bn | 24.7 | 34.7% | 4.1% | +7.2% | −10% / +158% |
| AUTO.LAutotrader Group PLC | 4.8 bn | 16.4 | 60.2% | 47.1% | +3.9% | −13% / −23% |
| BBY.LBalfour Beatty PLC | 4.2 bn | 16.3 | 23.2% | 2.8% | +15.2% | +20% / +160% |
| ABDN.LAberdeen Group PLC | 4.1 bn | 10.8 | 8.0% | 28.9% | −2.1% | +11% / +41% |
| BKG.LThe Berkeley Group Holdings PLC | 3.6 bn | 11.3 | 8.8% | 13.4% | −4.2% | −0% / −22% |
| BME.LB&M European Value Retail PLC | 2.9 bn | 17.4 | 21.2% | 2.8% | +3.7% | +68% / −51% |
| AJB.LAj Bell PLC | 2.4 bn | 22.8 | 49.9% | 33.1% | +18.0% | +8% / +128% |
| ASHM.LAshmore Group PLC | 1.4 bn | 13.9 | 13.1% | 71.6% | −0.1% | +28% / +18% |
| BCG.LBaltic Classifieds Group PLC | 1.2 bn | 23.2 | 15.8% | 57.6% | +6.9% | −99% / −99% |
| APN.LApplied Nutrition PLC | 763.6 m | 36.2 | 41.2% | 19.7% | +24.2% | +71% / unavailable |
| BAG.LA.G. Barr P.L.C. | 671.9 m | 14.4 | 14.4% | 10.8% | +4.0% | −7% / +26% |
| ASC.LAsos PLC | 494.5 m | — | -81.3% | -12.0% | −14.7% | +71% / +8% |
| ALFA.LAlfa Financial Software Holdings PLC | 486.8 m | 16.3 | 61.5% | 23.8% | +15.3% | −28% / +10% |
| AML.LAston Martin Lagonda Global Holdings PLC | 344.3 m | — | -93.4% | -39.2% | −20.6% | −45% / −85% |
| APTD.LAptitude Software Group PLC | 111.3 m | 28.5 | 7.2% | 6.2% | −7.3% | −30% / −23% |
| AMGO.LAmigo Holdings PLC | 9.9 m | — | — | — | −81.9% | +325% / +844% |
| ASBE.LAssociated British Engineering PLC | 605.3 k | — | -19.1% | — | unavailable | unavailable / unavailable |
| AMIF.LAmicorp Fs (uk) PLC | 221.6 k | 0.1 | 27.5% | 9.1% | +8.1% | unavailable / unavailable |
| AAF.LAirtel Africa PLC | — | — | 24.1% | 10.6% | +29.5% | −7% / +164% |
| AAL.LAnglo American PLC | — | — | -19.3% | -20.2% | +4.5% | +30% / +76% |
| ACG.LAcg Metals Limited | — | — | -80.3% | -32.0% | +134.8% | +60% / +63% |
| AEP.LAnglo-Eastern Plantations PLC | — | — | 16.1% | 19.5% | +25.0% | +5% / +113% |
1- and 3-year price returns: for CHLL.L from daily closes (the same as the performance table), for the other companies from month-end closes.
olivLaw engine forecast
The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.
The engine has no published run for this company yet.
Valuation scenarios (editable assumptions)
Illustrative scenarios
Scenarios are not available. input data missing
AI analysis
AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.
In brief
Chill Brands Group PLC is a UK-based wellness company that moved from CBD towards nicotine-free vaping and the Chill.com e-commerce marketplace. It is going through a difficult period, marked by the UK ban on disposable vapes from June 2025 and doubts about going concern if funding cannot be secured. This profile is based on the annual report for the year ended 31 March 2024 1.
SWOT
Strengths
Weaknesses
- The company depends on external financing, and the report flags a material uncertainty over going concern 1.
- Consumer engagement on Chill.com has not reached the required level, and marketing has been limited by platform restrictions 1.
- The dropshipping model gives limited control over shipping and returns 1.
Opportunities
Threats
- The ban on disposable vapes and the proposed Tobacco and Vapes Bill could sharply restrict sales 1.
- US federal and state rules create uncertainty and high costs for products containing nicotine 1.
- Competition from companies with much greater resources could limit the company's ability to hold its position 1.
Risks
- Going concernhigh
Management has flagged a material uncertainty over the company's ability to continue operating if funding is not obtained in time 1.
- Vape regulationhigh
Bans and restrictions on vapes could reduce sales channels and raise compliance costs 1.
- Product liabilitymedium
Products sold to end consumers carry the risk of claims, regulatory action or product recalls 1.
- Supply chainmedium
Products are mainly manufactured in China and are exposed to tariffs, customs duties and logistics delays 1.
- Competitionmedium
Competitors with longer histories and greater resources could prevent the company from maintaining a competitive advantage 1.
Investment thesis
What would need to be true (bull case)
- If rechargeable devices and e-liquids are accepted by retailers, the company could recover part of the lost sales 1.
- If Chill.com manages to attract consumers, it could become a more diversified source of revenue 1.
- Brand recognition for Chill ZERO in retail could make it easier to launch further nicotine-free products 1.
What would break the thesis
- The ban on disposable vapes directly affects the product generation that drove UK sales 1.
- Dependence on external financing and the going concern uncertainty could limit investment capacity 1.
- Consumer engagement on Chill.com has not yet reached the required level, and marketing costs could remain high 1.
What to watch
- Progress of rechargeable devices and e-liquids in retail2025
- Progress of the UK Tobacco and Vapes Bill2026
Products, market & competition
AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.
The business
Chill Brands Group PLC started with CBD products and expanded into nicotine-free vapes, sold in the UK under the Chill ZERO brand and in the United States 1. It also developed Chill.com, a marketplace hosting third-party brands on a dropshipping model that earns a commission on sales 1. From April 2024 the company was affected by changes in its board and by a suspension of share trading 1.
The company aims for Chill.com to become a destination for wellness consumers, with a marketing strategy covering SEO, content and paid advertising 1. Management has acknowledged that consumer engagement is still insufficient and that the platform needs dedicated resources 1.
Management expected revenues to decline in the financial year starting 1 April 2024, due to regulatory changes and operational challenges 1. The company depends on external financing, and the report flags a material uncertainty over going concern 1.
Segments
Market context
The report values the UK vaping market at more than £1.7 billion, with over 4.5 million users, although some statistics place its value much higher 1. The nicotine-free segment remains a niche, but demand from retailers and customers exists 1.
Management describes the wellness market as cyclical, with trends that rise and fall, and major advertising platforms restrict promotion of CBD and vape products 1. The company sees a parallel between the growth of alcohol-free drinks and nicotine-free vaping 1.
Trends
- Ban on disposable vapesheadwind
The UK government's ban on disposable vapes took effect on 1 June 2025, directly affecting the current Chill ZERO product generation 1. The company could recover some sales through rechargeable devices, if retailers accept them 1.
- Shift towards nicotine-free productstailwind
Management observes growing demand for no- and low-nicotine alternatives, comparable to the alcohol-free drinks market 1. If this trend holds, Chill ZERO products could benefit 1.
- Stricter vape regulationheadwind
The UK Tobacco and Vapes Bill proposes restricting flavours, packaging and advertising of vape products 1. These measures could narrow sales channels and raise compliance costs 1.
- Growth of wellness marketplacesmixed
Wellness brands increasingly seek additional digital sales channels, which gives Chill.com an opportunity to attract partners 1. Consumer engagement, however, remains a challenge and has not yet reached the desired level 1.
Competitive position
The company operates in a competitive market in which rivals include established firms with longer histories, greater financial resources and larger customer bases 1. Large tobacco companies are mentioned as having substantial resources in this sector 1.
In marketplaces, Chill.com competes with large platforms that run their own fulfilment centres and can combine orders from several suppliers 1. The company acknowledges these platforms have advantages in controlling the customer experience 1.
- Traditional tobacco companies
Large tobacco companies are described as having substantial resources to invest in the vaping sector 1.
- Nicotine-free vape brands
Companies offering similar products are described as existing or emerging, some with greater resources 1.
- Large e-commerce platforms
Major e-commerce platforms run their own fulfilment centres and control logistics aspects of the customer experience 1.
- Lifestyle and wellness platforms
Lifestyle and wellness platforms compete for the attention of consumers interested in health products 1.
News & filings
In the press
No news in our archive over the last 180 days.
Annual reports (ESEF)
- Annual report 202415 Jul 2025
Sources
- [1] Annual report, fiscal year ended 2024-03-31 (ESEF) · SEC / Chill Brands Group PLC · 31 Mar 2024
Figures computed by olivLaw from ESEF annual reports and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.