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olivLaw · European equity research

Greggs plc GRG.L

United Kingdom · London Stock Exchange · ISIN GB00B63QSB39 · Vertical: Listed companies from United Kingdom

23.88GBP+1.19% · 1 dayClose 05 Nov 2026

Greggs is a British food-to-go chain with company-run shops, franchises and a vertically integrated model, gaining share in a shrinking market. In fiscal 2025 total sales reached £2,151 million, while underlying profit fell on higher fixed costs and pressure on consumer incomes.

At the close of 05 Nov 2026, Greggs plc (GRG.L) stock was 23.88 GBP (+1.19% on the day), with market capitalisation 2.4 bn GBP, P/E 20.0 on diluted EPS of 1.19 GBP over the last 12 months, dividend yield 2.89%, beta 0.40, 52-week range 14.18–23.88 GBP.

Data as of · AI analysis dated · Source: ESEF annual reports and closing prices, computed by olivLaw.

Market cap
2.4 bn GBP
shares as of 27 Dec 2025
P/E (TTM)
20.0
Diluted EPS TTM 1.19 · TTM to 27 Dec 2025
E/P (TTM)
5.00%
TTM to 27 Dec 2025
Dividend yield
2.89%
DPS 12m 0.69
Beta (2y)
0.40
Volatility (1y) 36%
52-week range
14.1823.88

Price history

Loading chart…

Technical reading

RSI (14)
70.2
overbought (≥ 70)
Bollinger (20, 2)
21.25 – 24.31
in the upper half of the band · %B 0.86 · band width 13.4%
SMA 50 / 200
20.31 / 17.46
uptrend (price > SMA50 > SMA200)
MACD (12, 26, 9)
0.94 / 0.99
MACD below signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyEURO STOXX 50vs EURO STOXX 50Vertical median
1 month+16.5%−0.6%+17.1 pp—
3 months+24.1%−4.2%+28.2 pp—
6 months+59.2%+4.3%+54.9 pp—
Year to date+42.1%+7.5%+34.6 pp—
1 year+48.6%+9.9%+38.7 pp+5.8%
3 years−3.8%+49.8%−53.6 pp+26.3%
5 years−23.7%+42.8%−66.6 pp—
Max drawdown (1y)
−16.9%
07 Jan 2026 → 05 May 2026
Max drawdown (5y)
−58.5%
30 Dec 2021 → 24 Nov 2025
Compound annual growth (5y)
−5.3%
EURO STOXX 50 +7.4%

Price returns, dividends excluded.

Quarterly results

ESEF annual reports carry no quarters: the results are annual (below).

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Today's P/E sits at the 100 percentile of its own 3-quarter history (min 14.1, median 18.4, max 18.7; quarters with earnings only).

Fiscal years

Fiscal year202320242025
Revenue1.8 bn2.0 bn2.2 bn
Revenue YoYunavailable+11.3%+6.8%
Net income142.5 m153.4 m122.2 m
Net income YoYunavailable+7.6%−20.3%
Diluted EPS1.391.501.19
Diluted EPS YoYunavailable+7.5%−20.3%
net %7.9%7.6%5.7%
Free cash flow121.3 m88.6 m73.7 m

Balance sheet & financial health

Fiscal year 2025 · 27 Dec 2025

Cash
70.8 m GBP
Financial debt
25.0 m GBP
Net debt
-45.8 m GBP
Equity
625.2 m GBP
Total assets
1.5 bn GBP
Debt / equity
0.04x
Current ratio
0.56x
ROE
20.4%
ROA
8.7%
FCF margin
3.4%

Financial statements (source on every figure)

Revenue and net income (GBP)

Margins

Income statement · GBP

Revenue
2023
1.8 bn
2024
2.0 bn
2025
2.2 bn

esef· 15 Apr 2026verified

Cost of revenue
2023
710.5 m
2024
770.8 m
2025
829.1 m

esef· 15 Apr 2026verified

Gross profit
2023
1.1 bn
2024
1.2 bn
2025
1.3 bn

esef· 15 Apr 2026verified

Operating income
2023
192.3 m
2024
209.4 m
2025
183.7 m

esef· 15 Apr 2026verified

Interest expense
2023
10.1 m
2024
13.6 m
2025
18.1 m

esef· 15 Apr 2026verified

Pre-tax income
2023
188.3 m
2024
203.9 m
2025
167.4 m

esef· 15 Apr 2026verified

Income tax
2023
45.8 m
2024
50.5 m
2025
45.2 m

esef· 15 Apr 2026verified

Net income
2023
142.5 m
2024
153.4 m
2025
122.2 m

esef· 15 Apr 2026verified

Diluted EPS
2023
1.39
2024
1.50
2025
1.19

esef· 15 Apr 2026verified

Dividend per share
2023
0.60
2024
1.05
2025
0.69

esef· 15 Apr 2026derived

Balance sheet · GBP

Cash
2023
195.3 m
2024
125.3 m
2025
70.8 m

esef· 15 Apr 2026verified

Receivables
2023
53.8 m
2024
62.4 m
2025
69.4 m

esef· 15 Apr 2026verified

Inventories
2023
48.8 m
2024
55.2 m
2025
55.7 m

esef· 15 Apr 2026verified

Current assets
2023
297.9 m
2024
242.9 m
2025
195.9 m

esef· 15 Apr 2026verified

Property, plant & equipment, net
2023
510.3 m
2024
664.7 m
2025
832.1 m

esef· 15 Apr 2026verified

Total assets
2023
1.1 bn
2024
1.3 bn
2025
1.5 bn

esef· 15 Apr 2026verified

Accounts payable
2023
211.1 m
2024
243.9 m
2025
272.8 m

esef· 15 Apr 2026verified

Long-term debt
2023
—
2024
0
2025
25.0 m

esef· 15 Apr 2026verified

Current liabilities
2023
272.5 m
2024
310.2 m
2025
347.7 m

esef· 15 Apr 2026verified

Total liabilities
2023
598.8 m
2024
749.2 m
2025
858.8 m

esef· 15 Apr 2026verified

Equity
2023
530.9 m
2024
570.5 m
2025
625.2 m

esef· 15 Apr 2026verified

Shares outstanding at year end
2023
101.4 m
2024
101.8 m
2025
101.8 m

esef· 15 Apr 2026derived

Cash flow · GBP

Operating cash flow
2023
310.8 m
2024
318.6 m
2025
337.0 m

esef· 15 Apr 2026verified

Capex
2023
189.5 m
2024
230.0 m
2025
263.3 m

esef· 15 Apr 2026verified

Free cash flow
2023
121.3 m ≈
2024
88.6 m ≈
2025
73.7 m ≈

esef· 15 Apr 2026derived

Investing cash flow
2023
-191.2 m
2024
-224.8 m
2025
-284.5 m

esef· 15 Apr 2026verified

Financing cash flow
2023
-115.9 m
2024
-163.8 m
2025
-107.0 m

esef· 15 Apr 2026verified

Dividends paid
2023
60.8 m
2024
106.8 m
2025
70.3 m

esef· 15 Apr 2026verified

Share repurchases
2023
5.0 m
2024
5.0 m
2025
0

esef· 15 Apr 2026verified

Computed indicators

Growth

Revenue growth (YoY)
6.8%
computed by olivLawFY 2025
Revenue CAGR 3Y
unavailable
input data missing
Revenue CAGR 5Y
unavailable
input data missing
EBIT growth (YoY)
-12.3%
computed by olivLawFY 2025
Net income growth (YoY)
-20.3%
computed by olivLawFY 2025
Net income CAGR 3Y
unavailable
input data missing
Net income CAGR 5Y
unavailable
input data missing
EPS growth (YoY)
-20.3%
computed by olivLawFY 2025
EPS CAGR 3Y
unavailable
input data missing
EPS CAGR 5Y
unavailable
input data missing
FCF growth (YoY)
-16.8%
computed by olivLawFY 2025

Profitability

Gross margin
61.5%
computed by olivLawFY 2025
EBITDA margin
unavailable
input data missing
EBIT margin
8.5%
computed by olivLawFY 2025
Net margin
5.7%
computed by olivLawFY 2025
FCF margin
3.4%
computed by olivLawFY 2025

Returns

ROE
20.4%
computed by olivLawFY 2025 · balance sheet at 27 Dec 2025
ROA
8.7%
computed by olivLawFY 2025 · balance sheet at 27 Dec 2025
ROIC
26.2%
computed by olivLawFY 2025 · balance sheet at 27 Dec 2025
ROCE
16.2%
computed by olivLawFY 2025 · balance sheet at 27 Dec 2025
Payout ratio (EPS)
57.9%
computed by olivLawFY 2025
Payout ratio (FCF)
95.4%
computed by olivLawFY 2025

Balance sheet

Net debt
-45.8 m GBP
computed by olivLawbalance sheet at 27 Dec 2025
Net debt / EBITDA
unavailable
input data missing
Debt / equity
0.0x
computed by olivLawbalance sheet at 27 Dec 2025
Interest coverage
10.1x
computed by olivLawFY 2025

Liquidity

Current ratio
0.6x
computed by olivLawbalance sheet at 27 Dec 2025
Quick ratio
0.4x
computed by olivLawbalance sheet at 27 Dec 2025
Cash ratio
0.2x
computed by olivLawbalance sheet at 27 Dec 2025

Cash

Operating cash flow
337.0 m GBP
computed by olivLawFY 2025
Capital expenditure
263.3 m GBP
computed by olivLawFY 2025
Free cash flow
73.7 m GBP
computed by olivLawFY 2025
FCF conversion
60.3%
computed by olivLawFY 2025
Cash conversion
unavailable
input data missing

Efficiency

Days sales outstanding
11 days
computed by olivLawFY 2025 · balance sheet at 27 Dec 2025
Days inventory outstanding
24 days
computed by olivLawFY 2025 · balance sheet at 27 Dec 2025
Days payables outstanding
114 days
computed by olivLawFY 2025 · balance sheet at 27 Dec 2025
Cash conversion cycle
-78 days
computed by olivLawFY 2025 · balance sheet at 27 Dec 2025

Market and valuation

Market capitalisation
2.4 bn GBP
computed by olivLawbalance sheet at 27 Dec 2025
Enterprise value
2.4 bn GBP
computed by olivLawbalance sheet at 27 Dec 2025
Market cap / net income TTM
19.9x
computed by olivLawFY 2025
P/E (TTM)
20.0x
computed by olivLawFY 2025
Earnings yield
5.0%
computed by olivLawFY 2025
P/B
3.9x
computed by olivLawbalance sheet at 27 Dec 2025
P/S
1.1x
computed by olivLawFY 2025 · balance sheet at 27 Dec 2025
EV/EBITDA
unavailable
input data missing
EV/EBIT
13.0x
computed by olivLawFY 2025 · balance sheet at 27 Dec 2025
EV/Sales
1.1x
computed by olivLawFY 2025 · balance sheet at 27 Dec 2025
P/FCF
33.0x
computed by olivLawFY 2025 · balance sheet at 27 Dec 2025
FCF yield
3.0%
computed by olivLawFY 2025 · balance sheet at 27 Dec 2025
Dividend yield
2.9%
computed by olivLawFY 2025
Shareholder yield (distributions)
2.9%
computed by olivLawFY 2025 · balance sheet at 27 Dec 2025

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Neutral profile

Score: 48 / 100

A scoring methodology on indicators and valuation, not investment advice.

Closing price

23.88 GBP

05 Nov 2026Source: olivLaw, closing series

Market cap: 2.4 bn GBP

Key indicators

Market capitalisation
2.4 bn GBP
computed by olivLawbalance sheet at 27 Dec 2025
P/E (TTM)
20.0x
computed by olivLawFY 2025
P/B
3.9x
computed by olivLawbalance sheet at 27 Dec 2025
EV/EBITDA
unavailable
input data missing
ROE
20.4%
computed by olivLawFY 2025 · balance sheet at 27 Dec 2025
Net margin
5.7%
computed by olivLawFY 2025
Revenue growth (YoY)
6.8%
computed by olivLawFY 2025
Dividend yield
2.9%
computed by olivLawFY 2025

Coverage and freshness

29/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 27 Dec 2025
Latest balance sheet date: 27 Dec 2025
Share count (cover of the latest filing), as of: 27 Dec 2025
Source: esefpublished 15 Apr 2026
verified 88derived 6

Score by group

  • Quality59
  • Returns39
  • Balance sheet60
  • Valuation32

Estimated value range

unavailable — no valuation assumptions for the reporting currency

Valuation assumptions are editorial choices, not measured; beta is not measured.

Valuation methods

    Assumptions (illustrative, editorial)

    Risk-free rate
    6.5%
    Equity risk premium
    6.0%
    Beta (default)
    1.00
    Cost of equity
    12.5%
    Terminal growth
    3.0%

    Factor scorecard

    Neutral profile · Score 48/100

    FactorValueScoreWeight used
    ROIC · Quality26.2%79 (vs peers)17%
    Net margin · Quality5.7%40 (vs peers)10%
    FCF conversion · Quality60.3%43 (on a fixed band)10%
    Revenue CAGR 3Y · Growthunavailableunavailable—
    EPS CAGR 3Y · Growthunavailableunavailable—
    Net debt / EBITDA · Balance sheetunavailableunavailable—
    Interest coverage · Balance sheet10.1x100 (on a fixed band)10%
    Current ratio · Balance sheet0.6x0 (on a fixed band)7%
    P/E (TTM) · Valuation20.0x28 (vs peers)17%
    EV/EBITDA · Valuationunavailableunavailable—
    FCF yield · Valuation3.0%38 (on a fixed band)13%
    Shareholder yield (distributions) · Returns2.9%41 (on a fixed band)10%
    Payout ratio (FCF) · Returns95.4%35 (on a fixed band)7%

    Factors without a value were dropped; the remaining weights were renormalised.

    Score groups

    • Balance sheet60/100 · 2/3 factors with a value
    • Growth· partialunavailable · 0/2 factors with a value
    • Quality59/100 · 3/3 factors with a value
    • Returns39/100 · 2/2 factors with a value
    • Valuation32/100 · 2/3 factors with a value

    A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

    Memo

    GREGGS PLC (GRG.L). Latest full fiscal year: 2025; data up to 2025-12-27.

    Figures computed from the financial statements: revenue 2.2 bn GBP in 2025; YoY growth 6.8%; net margin 5.7%; ROE 20.4%.

    The estimated value range is 9.32–12.32 GBP per share (median of 3 methods, agreement: low); assumptions are illustrative. Against the central value of 10.58 GBP, the price of 23.88 GBP leaves a potential of -55.7% (value / price − 1) and a margin of safety of -125.7% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

    olivLaw score 48/100, methodological classification: neutral profile (score, margin of safety and method agreement together; not a judgement of the right price). Groups assessed only in part: growth. Not investment advice.

    Text generated deterministically from the figures shown; no language model. Not investment advice.

    What supports the thesis

    • ROIC: 26.2%
    • Interest coverage: 10.1x

    What contradicts it

    • Current ratio: 0.6x
    • P/E (TTM): 20.0x
    • The price is above the estimated value range
    • The valuation methods diverge

    Not assessed (insufficient data or a ratio without meaning): Revenue CAGR 3Y, EPS CAGR 3Y, Net debt / EBITDA, EV/EBITDA.

    Versus the vertical median

    Listed companies from United Kingdom · same country · compared with 39 companies

    Multiples and returns vs the median

    P/E
    20.0x
    vertical median 15.3x
    above median (+30.5%)
    EV/EBITDA
    —
    vertical median —
    P/S
    1.1x
    vertical median 1.5x
    below median (−26.4%)
    P/B
    3.9x
    vertical median 2.2x
    above median (+80.1%)
    ROE
    20.4%
    vertical median 14.4%
    above median (+42.3%)
    Net margin
    5.7%
    vertical median 10.8%
    below median (−47.3%)
    EBIT margin
    8.5%
    vertical median 22.9%
    below median (−62.8%)
    Revenue YoY
    6.8%
    vertical median 7.9%
    below median (−13.8%)
    Net debt/EBITDA
    —
    vertical median —
    Dividend yield
    2.9%
    vertical median 2.9%
    at median

    Price rebased to 100 (monthly, 5 years)

    Companies in the vertical

    Market capP/EROENet marginRevenue YoY1A / 3A
    BATS.LBritish American Tobacco P.L.C.104.3 bn13.516.5%30.3%−1.0%+7% / +88%
    ABF.LAssociated British Foods PLC14.7 bn14.39.2%5.3%−3.1%−5% / −15%
    0EV1.LCarnival PLC5.5 bn4.146.7%13.4%+6.4%unavailable / unavailable
    BAB.LBabcock International Group PLC5.1 bn24.734.7%4.1%+7.2%−10% / +158%
    AUTO.LAutotrader Group PLC4.8 bn16.460.2%47.1%+3.9%−13% / −23%
    BBY.LBalfour Beatty PLC4.2 bn16.323.2%2.8%+15.2%+20% / +160%
    ABDN.LAberdeen Group PLC4.1 bn10.88.0%28.9%−2.1%+11% / +41%
    BKG.LThe Berkeley Group Holdings PLC3.6 bn11.38.8%13.4%−4.2%−0% / −22%
    BME.LB&M European Value Retail PLC2.9 bn17.421.2%2.8%+3.7%+68% / −51%
    GRG.LGreggs PLC2.4 bn20.020.4%5.7%+6.8%+53% / −3%
    AJB.LAj Bell PLC2.4 bn22.849.9%33.1%+18.0%+8% / +128%
    ASHM.LAshmore Group PLC1.4 bn13.913.1%71.6%−0.1%+28% / +18%
    BCG.LBaltic Classifieds Group PLC1.2 bn23.215.8%57.6%+6.9%−99% / −99%
    APN.LApplied Nutrition PLC763.6 m36.241.2%19.7%+24.2%+71% / unavailable
    BAG.LA.G. Barr P.L.C.671.9 m14.414.4%10.8%+4.0%−7% / +26%
    ASC.LAsos PLC494.5 m—-81.3%-12.0%−14.7%+71% / +8%
    ALFA.LAlfa Financial Software Holdings PLC486.8 m16.361.5%23.8%+15.3%−28% / +10%
    AML.LAston Martin Lagonda Global Holdings PLC344.3 m—-93.4%-39.2%−20.6%−45% / −85%
    APTD.LAptitude Software Group PLC111.3 m28.57.2%6.2%−7.3%−30% / −23%
    AMGO.LAmigo Holdings PLC9.9 m———−81.9%+325% / +844%
    ASBE.LAssociated British Engineering PLC605.3 k—-19.1%—unavailableunavailable / unavailable
    AMIF.LAmicorp Fs (uk) PLC221.6 k0.127.5%9.1%+8.1%unavailable / unavailable
    AAF.LAirtel Africa PLC——24.1%10.6%+29.5%−7% / +164%
    AAL.LAnglo American PLC——-19.3%-20.2%+4.5%+30% / +76%
    ACG.LAcg Metals Limited——-80.3%-32.0%+134.8%+60% / +63%

    1- and 3-year price returns: for GRG.L from daily closes (the same as the performance table), for the other companies from month-end closes.

    olivLaw engine forecast

    The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

    The engine has no published run for this company yet.

    Valuation scenarios (editable assumptions)

    Illustrative scenarios

    Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

    Bear
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Base
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Bull
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Nothing is saved.

    Estimated price (GBP)

    Estimated priceBearBaseBull
    1 years
    14.52
    Total return -37% · Per year -37%
    25.65
    Total return 11% · Per year 11%
    38.60
    Total return 65% · Per year 65%
    3 years
    14.75
    Total return -31% · Per year -12%
    29.25
    Total return 32% · Per year 10%
    48.24
    Total return 115% · Per year 29%
    5 years
    14.99
    Total return -25% · Per year -6%
    33.36
    Total return 57% · Per year 10%
    60.29
    Total return 176% · Per year 23%
    What moves the 3-year price the most
    • Exit P/E± 7.31
    • Net margin± 5.12
    • Annual revenue growth± 4.11
    • Annual dilution± 0.43

    AI analysis

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    In brief

    Greggs is a British food-to-go chain with company-run shops, franchises and a vertically integrated model, gaining share in a shrinking market. In fiscal 2025 total sales reached £2,151 million, while underlying profit fell on higher fixed costs and pressure on consumer incomes.

    SWOT

    Strengths

    • The brand is strong and frequently ranked highly for value and awareness, and vertical integration gives control over quality and costs 1.
    • The company increased market share while market visits declined, showing an ability to attract customers even in difficult periods 1.
    • The model combines company shops, franchise and partnerships, diversifying revenue sources and reducing dependence on a single channel 1.

    Weaknesses

    • Higher fixed costs for capacity reduced underlying operating profit, and operating leverage means lower volumes weigh heavily 1.
    • Interest income on cash deposits fell and lease interest charges rose as the estate grows, compressing pre-tax profit 1.
    • Dependence on a food-to-go market sensitive to disposable incomes leaves demand exposed to economic cycle changes 1.

    Opportunities

    • Expansion through new shops, supermarket partnerships and delivery could increase access to products if capacity investments deliver as expected 1.
    • Developing digital channels, click-and-collect and extending evening trade could add volume without substantially raising fixed costs 1.
    • Products focused on protein, fibre and smaller portions could open new categories if well positioned against consumer preferences 1.

    Threats

    • Pressure on consumer incomes could continue to reduce visit frequency, and management expects this pressure to remain a factor in 2026 1.
    • Dietary shifts and use of weight-management medications could reduce demand for calorie-dense products, potentially affecting sales in some categories 1.
    • Cyber risks, retail crime and climate risks could disrupt operations, and the company treats these as core business risks 1.

    Risks

    • Pressure on saleshigh

      Falling market visits and pressure on incomes could reduce like-for-like sales and affect margins, especially if fixed costs remain high 1.

    • Fixed costs and operating leveragehigh

      Investment in manufacturing, logistics and technology raises fixed costs; if volumes do not follow the expected path, operating profit could fall further 1.

    • Cyber securitymedium

      Cyber threats are intensifying, and while the company reports strong oversight, a major incident could affect operational systems and sensitive data 1.

    • Food safety and allergensmedium

      Allergen management is a material risk for a food business; management reports progress, but any failure could have reputational and legal consequences 1.

    • Retail crime and climate riskslow

      Theft and anti-social behaviour can affect profitability and colleague safety, and extreme weather can disrupt supply, though geographic diversification reduces exposure 1.

    Investment thesis

    What would need to be true (bull case)

    • The company gained market share in a shrinking market, suggesting a strong brand and an offer well aligned with the value consumers perceive 1.
    • Expansion through shops, franchise and partnerships gives more customer touchpoints and could support medium-term growth if capacity investments deliver 1.
    • The vertically integrated model and supply chain investment could improve long-term margins if volumes recover and fixed costs are absorbed 1.

    What would break the thesis

    • Underlying pre-tax profit fell and higher fixed costs could squeeze margins if volumes stay weak for longer 1.
    • Pressure on consumer incomes and dietary shifts could reduce visit frequency, particularly in higher-calorie categories 1.
    • Management expects a challenging consumer environment in 2026, so a rapid volume recovery is not assured based on the source 1.

    What to watch

    • Like-for-like sales in company-managed and franchised shopsQ1 2027
    • Level of fixed costs and underlying operating profit2027
    • Food-to-go market share and market visit trendsnext 10-K
    • Progress on allergen management and cyber security2027

    Products, market & competition

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    The business

    Greggs presents itself as a fresh-prepared food-on-the-go business, aiming to make great tasting food accessible to everyone. Its model combines company-managed shops, franchising and delivery and click-and-collect channels, supported by a vertically integrated supply chain. The company reports over 33,000 colleagues and an estate of 2,700 shops. Total sales in fiscal 2025 rose 6.8% 1.

    The five-pillar strategy focuses on broadening customer appeal, growing the estate, developing digital channels, expanding evening trade and investing in supply chain and technology. The company aims to be customers' favourite for food-on-the-go, and its value positioning, cited in the YouGov BrandIndex ranking, supports this 1.

    Financial results show margin pressure: underlying operating profit fell 4% due to higher fixed costs for manufacturing, logistics and technology capacity, and underlying pre-tax profit fell 9.4% 1. Management presents this cost base as deliberate investment for future growth rather than a one-off operational problem.

    Segments

    Company-managed shops

    Like-for-like sales in company-managed shops rose 2.4% in fiscal 2025, showing that the customer base stayed active even in a weak market 1.

    Franchise and partnerships

    Like-for-like system sales in franchised units rose 4.3%, suggesting that expansion through franchise, grocery and delivery partners is helping customers access the products 1.

    Market context

    The food-to-go market contracted in fiscal 2025, with market visits down 3.1%, while Greggs' share rose 0.5 percentage points to 8.6% 1. Management says pressure on disposable incomes remains the main factor affecting sales, and demand for convenient food-on-the-go could remain solid if pricing stays competitive.

    The company expects consumer sentiment to remain a headwind in 2026, but believes its competitive position and growth opportunities could allow it to outperform the market, if its capacity investments deliver as planned 1.

    Trends

    • Cost of living pressureheadwind

      Consumers are managing budgets more carefully, pushing demand toward products with clear value. Greggs responds by keeping a focus on value and strict cost control 1.

    • Dietary and nutritional preferencesmixed

      Preferences are emerging for more protein, fibre and smaller portions. The company aims to ensure a share of its range qualifies as a healthier choice, which could open new product categories 1.

    • GLP-1 weight management medicationsheadwind

      Growing use of GLP-1 drugs reduces demand for calorie-dense foods, which could affect traditional categories if the trend spreads 1.

    • Digitalisation and artificial intelligencetailwind

      The app, click-and-collect and AI integration into business processes could raise purchase frequency and operating efficiency. The Board has tracked progress to build analytical capability 1.

    Competitive position

    Greggs competes in food-to-go with quick-service restaurants, coffee shops and food retailers offering food on the move. The company argues its advantage is competitive pricing and a vertically integrated model that lets it control production and distribution costs 1.

    Management states that its value leadership and rising share show an advantage over competitors, but the source does not provide detailed competitor share or financial data, so the comparison remains qualitative 1.

    • Sandwich and coffee chains

      Direct competitors in the food-to-go segment, referenced in general terms in the source without detailed financial data 1.

    • Quick-service restaurant chains

      Competition in quick-service and delivery, where Greggs aims to maintain its value advantage 1.

    • Supermarkets and food retailers

      Partnerships with food retailers are both a growth vehicle and a competitor for the same convenient-food demand 1.

    • Delivery platforms

      Home delivery services compete for the same consumption occasions, and Greggs is expanding its own partnerships in this channel 1.

    News & filings

    Annual reports (ESEF)

    Sources

    1. [1] Annual report, fiscal year ended 2025-12-27 (ESEF) · SEC / Greggs plc · 27 Dec 2025

    Figures computed by olivLaw from ESEF annual reports and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.