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olivLaw · European equity research

KID ASA KID.OL

Norway · Euronext Oslo Børs · ISIN NO0010743545 · Vertical: Listed companies from Norway

146.20NOK+2.09% · 1 dayClose 06 Nov 2026

KID ASA is one of the largest interior textile and home furnishing retailers in the Nordics, operating the Kid Interior and Hemtex brands. In 2025 the group grew revenue while moving its common warehouse to Sweden, a transition that temporarily reduced product availability in stores. For investors the current relevance lies in how quickly the new warehouse can be made to deliver its promised efficiencies.

At the close of 06 Nov 2026, KID ASA (KID.OL) stock was 146.20 NOK (+2.09% on the day), with market capitalisation 5.9 bn NOK, P/E 25.9 on diluted EPS of 5.64 NOK over the last 12 months, dividend yield 5.13%, beta 0.21, 52-week range 114.00–146.20 NOK.

Data as of · AI analysis dated · Source: ESEF annual reports and closing prices, computed by olivLaw.

Market cap
5.9 bn NOK
shares as of 31 Dec 2025
P/E (TTM)
25.9
Diluted EPS TTM 5.64 · TTM to 31 Dec 2025
E/P (TTM)
3.86%
TTM to 31 Dec 2025
Dividend yield
5.13%
DPS 12m 7.50
Beta (2y)
0.21
Volatility (1y) 25%
52-week range
114.00146.20

Price history

Loading chart…

Technical reading

RSI (14)
75.3
overbought (≥ 70)
Bollinger (20, 2)
130.20 – 144.18
above the upper band · %B 1.14 · band width 10.2%
SMA 50 / 200
127.33 / 125.68
uptrend (price > SMA50 > SMA200)
MACD (12, 26, 9)
4.06 / 3.71
MACD above signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyEURO STOXX 50vs EURO STOXX 50Vertical median
1 month+20.8%−0.6%+21.5 pp—
3 months+10.4%−4.2%+14.6 pp—
6 months+15.1%+4.3%+10.8 pp—
Year to date+8.0%+7.5%+0.5 pp—
1 year+9.9%+9.9%+0.0 pp−4.7%
3 years+57.2%+49.8%+7.4 pp+12.7%
5 years+23.1%+42.8%−19.8 pp—
Max drawdown (1y)
−17.4%
21 Apr 2026 → 13 May 2026
Max drawdown (5y)
−45.0%
08 Nov 2021 → 06 Jan 2023
Compound annual growth (5y)
+4.2%
EURO STOXX 50 +7.4%

Price returns, dividends excluded.

Quarterly results

ESEF annual reports carry no quarters: the results are annual (below).

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Today's P/E sits at the 100 percentile of its own 3-quarter history (min 13.7, median 15.2, max 24.0; quarters with earnings only).

Fiscal years

Fiscal year202320242025
Revenue3.4 bn3.8 bn3.9 bn
Revenue YoYunavailable+10.9%+4.2%
Net income313.8 m398.6 m229.2 m
Net income YoYunavailable+27.0%−42.5%
Diluted EPS7.729.815.64
Diluted EPS YoYunavailable+27.1%−42.5%
net %9.2%10.5%5.8%
Free cash flowunavailableunavailableunavailable

Balance sheet & financial health

Fiscal year 2025 · 31 Dec 2025

Cash
0 NOK
Financial debt
722.4 m NOK
Net debt
722.4 m NOK
Equity
1.5 bn NOK
Total assets
4.6 bn NOK
Debt / equity
0.50x
Current ratio
0.87x
ROE
15.3%
ROA
5.1%
FCF margin
unavailable

Financial statements (source on every figure)

Revenue and net income (NOK)

Margins

Income statement · NOK

Revenue
2023
3.4 bn
2024
3.8 bn
2025
3.9 bn

esef· 21 Oct 2026verified

Operating income
2023
480.4 m
2024
555.3 m
2025
393.8 m

esef· 21 Oct 2026verified

Depreciation & amortisation
2023
404.1 m
2024
471.7 m
2025
555.3 m

esef· 21 Oct 2026verified

EBITDA
2023
884.5 m ≈
2024
1.0 bn ≈
2025
949.1 m ≈

esef· 21 Oct 2026derived

Interest expense
2023
87.5 m
2024
101.1 m
2025
119.9 m

esef· 21 Oct 2026verified

Pre-tax income
2023
402.5 m
2024
498.1 m
2025
287.9 m

esef· 21 Oct 2026verified

Income tax
2023
88.7 m
2024
99.6 m
2025
58.6 m

esef· 21 Oct 2026verified

Net income
2023
313.8 m
2024
398.6 m
2025
229.2 m

esef· 21 Oct 2026verified

Diluted EPS
2023
7.72
2024
9.81
2025
5.64

esef· 21 Oct 2026verified

Dividend per share
2023
5.75
2024
6.50
2025
7.50

esef· 21 Oct 2026derived

Balance sheet · NOK

Cash
2023
225.1 m
2024
228.5 m
2025
0

esef· 21 Oct 2026verified

Receivables
2023
105.0 m
2024
160.4 m
2025
169.8 m

esef· 21 Oct 2026verified

Inventories
2023
576.3 m
2024
775.9 m
2025
934.5 m

esef· 21 Oct 2026verified

Current assets
2023
906.4 m
2024
1.2 bn
2025
1.1 bn

esef· 21 Oct 2026verified

Property, plant & equipment, net
2023
303.2 m
2024
383.5 m
2025
487.2 m

esef· 21 Oct 2026verified

Goodwill
2023
70.2 m
2024
71.3 m
2025
75.8 m

esef· 21 Oct 2026verified

Total assets
2023
3.9 bn
2024
4.4 bn
2025
4.6 bn

esef· 21 Oct 2026verified

Short-term debt
2023
30.0 m
2024
30.0 m
2025
142.4 m

esef· 21 Oct 2026verified

Long-term debt
2023
491.7 m
2024
461.7 m
2025
580.0 m

esef· 21 Oct 2026verified

Current liabilities
2023
1.1 bn
2024
1.2 bn
2025
1.3 bn

esef· 21 Oct 2026verified

Total liabilities
2023
2.6 bn
2024
2.9 bn
2025
3.1 bn

esef· 21 Oct 2026verified

Equity
2023
1.3 bn
2024
1.5 bn
2025
1.5 bn

esef· 21 Oct 2026verified

Shares outstanding at year end
2023
40.7 m
2024
40.6 m
2025
40.6 m

esef· 21 Oct 2026derived

Cash flow · NOK

Investing cash flow
2023
-181.5 m
2024
-136.3 m
2025
-221.0 m

esef· 21 Oct 2026verified

Financing cash flow
2023
-639.7 m
2024
-731.8 m
2025
-574.1 m

esef· 21 Oct 2026verified

Dividends paid
2023
233.7 m
2024
264.2 m
2025
304.8 m

esef· 21 Oct 2026verified

Computed indicators

Growth

Revenue growth (YoY)
4.2%
computed by olivLawFY 2025
Revenue CAGR 3Y
unavailable
input data missing
Revenue CAGR 5Y
unavailable
input data missing
EBIT growth (YoY)
-29.1%
computed by olivLawFY 2025
Net income growth (YoY)
-42.5%
computed by olivLawFY 2025
Net income CAGR 3Y
unavailable
input data missing
Net income CAGR 5Y
unavailable
input data missing
EPS growth (YoY)
-42.5%
computed by olivLawFY 2025
EPS CAGR 3Y
unavailable
input data missing
EPS CAGR 5Y
unavailable
input data missing
FCF growth (YoY)
unavailable
input data missing

Profitability

Gross margin
unavailable
input data missing
EBITDA margin
24.1%
computed by olivLawFY 2025
EBIT margin
10.0%
computed by olivLawFY 2025
Net margin
5.8%
computed by olivLawFY 2025
FCF margin
unavailable
input data missing

Returns

ROE
15.3%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROA
5.1%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROIC
15.8%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROCE
11.8%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Payout ratio (EPS)
133.0%
computed by olivLawFY 2025
Payout ratio (FCF)
unavailable
input data missing

Balance sheet

Net debt
722.4 m NOK
computed by olivLawbalance sheet at 31 Dec 2025
Net debt / EBITDA
0.8x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Debt / equity
0.5x
computed by olivLawbalance sheet at 31 Dec 2025
Interest coverage
3.3x
computed by olivLawFY 2025

Liquidity

Current ratio
0.9x
computed by olivLawbalance sheet at 31 Dec 2025
Quick ratio
0.1x
computed by olivLawbalance sheet at 31 Dec 2025
Cash ratio
0.0x
computed by olivLawbalance sheet at 31 Dec 2025

Cash

Operating cash flow
unavailable
input data missing
Capital expenditure
unavailable
input data missing
Free cash flow
unavailable
input data missing
FCF conversion
unavailable
input data missing
Cash conversion
unavailable
input data missing

Efficiency

Days sales outstanding
15 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Days inventory outstanding
unavailable
input data missing
Days payables outstanding
unavailable
input data missing
Cash conversion cycle
unavailable
input data missing

Market and valuation

Market capitalisation
5.9 bn NOK
computed by olivLawbalance sheet at 31 Dec 2025
Enterprise value
6.7 bn NOK
computed by olivLawbalance sheet at 31 Dec 2025
Market cap / net income TTM
25.9x
computed by olivLawFY 2025
P/E (TTM)
25.9x
computed by olivLawFY 2025
Earnings yield
3.9%
computed by olivLawFY 2025
P/B
4.1x
computed by olivLawbalance sheet at 31 Dec 2025
P/S
1.5x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
EV/EBITDA
7.0x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
EV/EBIT
16.9x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
EV/Sales
1.7x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
P/FCF
unavailable
input data missing
FCF yield
unavailable
input data missing
Dividend yield
5.1%
computed by olivLawFY 2025
Shareholder yield (distributions)
5.1%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Neutral profile

Score: 55 / 100

A scoring methodology on indicators and valuation, not investment advice.

Closing price

146.20 NOK

06 Nov 2026Source: olivLaw, closing series

Market cap: 5.9 bn NOK

Key indicators

Market capitalisation
5.9 bn NOK
computed by olivLawbalance sheet at 31 Dec 2025
P/E (TTM)
25.9x
computed by olivLawFY 2025
P/B
4.1x
computed by olivLawbalance sheet at 31 Dec 2025
EV/EBITDA
7.0x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROE
15.3%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Net margin
5.8%
computed by olivLawFY 2025
Revenue growth (YoY)
4.2%
computed by olivLawFY 2025
Dividend yield
5.1%
computed by olivLawFY 2025

Coverage and freshness

26/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 31 Dec 2025
Latest balance sheet date: 31 Dec 2025
Share count (cover of the latest filing), as of: 31 Dec 2025
Source: esefpublished 21 Oct 2026
verified 76derived 6

Score by group

  • Quality70
  • Returns73
  • Balance sheet39
  • Valuation53

Estimated value range

unavailable — no valuation assumptions for the reporting currency

Valuation assumptions are editorial choices, not measured; beta is not measured.

Valuation methods

    Assumptions (illustrative, editorial)

    Risk-free rate
    6.5%
    Equity risk premium
    6.0%
    Beta (default)
    1.00
    Cost of equity
    12.5%
    Terminal growth
    3.0%

    Factor scorecard

    Neutral profile · Score 55/100

    FactorValueScoreWeight used
    ROIC · Quality15.8%77 (vs peers)16%
    Net margin · Quality5.8%58 (vs peers)10%
    FCF conversion · Qualityunavailableunavailable—
    Revenue CAGR 3Y · Growthunavailableunavailable—
    EPS CAGR 3Y · Growthunavailableunavailable—
    Net debt / EBITDA · Balance sheet0.8x60 (vs peers)16%
    Interest coverage · Balance sheet3.3x27 (on a fixed band)10%
    Current ratio · Balance sheet0.9x6 (on a fixed band)6%
    P/E (TTM) · Valuation25.9x35 (vs peers)16%
    EV/EBITDA · Valuation7.0x71 (vs peers)16%
    FCF yield · Valuationunavailableunavailable—
    Shareholder yield (distributions) · Returns5.1%73 (on a fixed band)10%
    Payout ratio (FCF) · Returnsunavailableunavailable—

    Factors without a value were dropped; the remaining weights were renormalised.

    Score groups

    • Balance sheet39/100 · 3/3 factors with a value
    • Growth· partialunavailable · 0/2 factors with a value
    • Quality70/100 · 2/3 factors with a value
    • Returns· partial73/100 · 1/2 factors with a value
    • Valuation53/100 · 2/3 factors with a value

    A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

    Memo

    KID ASA (KID.OL). Latest full fiscal year: 2025; data up to 2025-12-31.

    Figures computed from the financial statements: revenue 3.9 bn NOK in 2025; YoY growth 4.2%; net margin 5.8%; ROE 15.3%; net debt/EBITDA 0.8x.

    The estimated value range is 73.57–178.18 NOK per share (median of 3 methods, agreement: low); assumptions are illustrative. Against the central value of 111.44 NOK, the price of 146.20 NOK leaves a potential of -23.8% (value / price − 1) and a margin of safety of -31.2% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

    olivLaw score 55/100, methodological classification: neutral profile (score, margin of safety and method agreement together; not a judgement of the right price). Groups assessed only in part: growth, returns. Not investment advice.

    Text generated deterministically from the figures shown; no language model. Not investment advice.

    What supports the thesis

    • ROIC: 15.8%
    • EV/EBITDA: 7.0x
    • Shareholder yield (distributions): 5.1%

    What contradicts it

    • Interest coverage: 3.3x
    • Current ratio: 0.9x
    • The valuation methods diverge

    Not assessed (insufficient data or a ratio without meaning): FCF conversion, Revenue CAGR 3Y, EPS CAGR 3Y, FCF yield, Payout ratio (FCF).

    Versus the vertical median

    Listed companies from Norway · same country · compared with 39 companies

    Multiples and returns vs the median

    P/E
    25.9x
    vertical median 20.0x
    above median (+29.4%)
    EV/EBITDA
    7.0x
    vertical median 9.0x
    below median (−21.7%)
    P/S
    1.5x
    vertical median 1.3x
    above median (+15.9%)
    P/B
    4.1x
    vertical median 1.8x
    above median (+132.4%)
    ROE
    15.3%
    vertical median 2.9%
    above median (+421.6%)
    Net margin
    5.8%
    vertical median 3.1%
    above median (+88.8%)
    EBIT margin
    10.0%
    vertical median 5.5%
    above median (+80.7%)
    Revenue YoY
    4.2%
    vertical median 6.0%
    below median (−29.6%)
    Net debt/EBITDA
    0.8x
    vertical median 1.5x
    below median (−48.3%)
    Dividend yield
    5.1%
    vertical median 5.0%
    at median

    Price rebased to 100 (monthly, 5 years)

    Companies in the vertical

    Market capP/EROENet marginRevenue YoY1A / 3A
    AKER.OLAker Asa79.8 bn20.37.9%21.4%+42.5%+36% / +59%
    AFG.OLAf Gruppen Asa21.5 bn19.839.7%3.4%+4.4%+8% / +69%
    ELK.OLElkem Asa19.2 bn39.31.9%2.7%−15.7%+10% / +73%
    ATEA.OLAtea Asa18.5 bn21.419.7%2.3%+8.1%+11% / +36%
    AKSO.OLAker Solutions Asa17.4 bn6.822.5%4.1%+19.2%+18% / −12%
    AUSS.OLAustevoll Seafood Asa16.6 bn37.11.6%1.1%+11.1%−7% / +10%
    BRG.OLBorregaard Asa15.6 bn25.111.4%8.0%+1.3%−18% / −9%
    BONHR.OLBonheur ASA11.2 bn7.817.1%11.4%−10.8%+17% / +44%
    AFK.OLArendals Fossekompani Asa10.3 bn—-2.3%-3.1%−14.9%+39% / +31%
    B2I.OLB2 Impact Asa8.8 bn14.311.0%16.4%+2.6%+40% / +238%
    KID.OLKid Asa5.9 bn25.915.3%5.8%+4.2%+8% / +34%
    AKVA.OLAkva Group Asa5.7 bn31.213.7%4.2%+24.4%+74% / +152%
    ELMRA.OLElmera Group Asa5.1 bn32.010.5%1.3%−0.9%+32% / +98%
    BOUV.OLBouvet Asa5.0 bn14.280.7%9.2%−0.2%−19% / −16%
    CLOUD.OLCloudberry Clean Energy Asa4.0 bn61.91.3%13.1%+34.0%−5% / +29%
    ABG.OLAbg Sundal Collier Holding Asa3.6 bn10.734.9%16.8%+12.4%−13% / +20%
    ANDF.OLAndfjord Salmon Group As2.2 bn—-5.7%-12,770.4%+328.9%−18% / −11%
    BMA.OLByggma Asa1.6 bn—-25.3%-11.9%−2.5%+61% / +15%
    APR.OLAppear Asa1.4 bn10.530.1%16.1%+32.3%−53% / unavailable
    AZT.OLArcticzymes Technologies Asa1.1 bn108.92.9%8.6%+7.9%−8% / −48%
    CAPSL.OLCapsol Technologies Asa884.6 m—-89.4%-114.8%−25.0%−33% / −66%
    BOR.OLBorgestad Asa553.2 m36.12.1%1.4%−3.0%−7% / +41%
    ARR.OLArribatec Group Asa234.6 m4.822.1%9.3%+15.7%−33% / −55%
    DELIA.OLDellia Group Asa73.5 m1.522.6%7.7%+140.0%−62% / unavailable
    ABTEC.OLAqua Bio Technology Asa11.1 m0.1—7,297.7%−87.2%−82% / −97%

    1- and 3-year price returns: for KID.OL from daily closes (the same as the performance table), for the other companies from month-end closes.

    olivLaw engine forecast

    The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

    The engine has no published run for this company yet.

    Valuation scenarios (editable assumptions)

    Illustrative scenarios

    Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

    Bear
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Base
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Bull
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Nothing is saved.

    Estimated price (NOK)

    Estimated priceBearBaseBull
    1 years
    86.17
    Total return -38% · Per year -38%
    152.37
    Total return 8% · Per year 8%
    229.53
    Total return 62% · Per year 62%
    3 years
    83.16
    Total return -34% · Per year -13%
    165.49
    Total return 26% · Per year 8%
    273.80
    Total return 103% · Per year 27%
    5 years
    80.25
    Total return -30% · Per year -7%
    179.74
    Total return 45% · Per year 8%
    326.60
    Total return 153% · Per year 20%
    What moves the 3-year price the most
    • Exit P/E± 41.37
    • Net margin± 28.96
    • Annual revenue growth± 23.84
    • Annual dilution± 2.43

    AI analysis

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    In brief

    KID ASA is one of the largest interior textile and home furnishing retailers in the Nordics, operating the Kid Interior and Hemtex brands. In 2025 the group grew revenue while moving its common warehouse to Sweden, a transition that temporarily reduced product availability in stores. For investors the current relevance lies in how quickly the new warehouse can be made to deliver its promised efficiencies.

    SWOT

    Strengths

    • Brands with recognition across the Nordics and a continuously renewed assortment, according to source 1.
    • A broad base of loyal customers through the member programme and a growing online channel.
    • A high gross margin and a clear dividend policy supported by stable cash flows.

    Weaknesses

    • Dependence on external suppliers in Asia exposes the group to disruptions and cost pressure.
    • The warehouse transition reduced product availability in stores in the second half of the year.
    • The former warehouse in Lier has no final solution yet, which adds operational complexity.

    Opportunities

    • If the new warehouse reaches its efficiencies, the group could support stronger sales growth.
    • Extending Hemtex into EU markets, with German and English websites, could open new segments.
    • The Extended format and larger stores could expand the full range offered in each market.

    Threats

    • Falling demand for interior products in a slower market could weigh on sales.
    • Supply chain pressure and sustainability regulation could raise costs.
    • Competition from large furniture retailers and online platforms could limit margins.

    Risks

    • Warehouse executionhigh

      If the efficiencies of the new warehouse are delayed, deliveries and product availability could remain below expectations, according to source 1.

    • Supplier dependencehigh

      Most goods come from Asia through external suppliers, which exposes the group to disruptions and cost changes.

    • Currency and interest rate riskmedium

      The group hedges currency risk up to nine to eleven months forward and manages interest rate risk with a swap, according to source 1.

    • Sustainability requirementsmedium

      EU reporting and supply chain rules could raise compliance costs.

    • Declining demandlow

      A weaker interior market could reduce like-for-like sales below the stated goals.

    Investment thesis

    What would need to be true (bull case)

    • If the new warehouse runs at full capacity, the group could turn the transition into a long-term efficiency advantage, as stated in source 1.
    • Online growth and the Extended format could support revenue growth on a like-for-like basis.
    • A high dividend policy with semi-annual payments could sustain interest from income-focused investors.

    What would break the thesis

    • If the logistics transition drags on, costs and lost sales could weigh on the coming quarters.
    • Dependence on Asian suppliers and sustainability pressure could compress margins.
    • If the interior market stays weak, the like-for-like growth target could prove hard to reach.

    What to watch

    • Recovery of product availability in stores after the warehouse transition2026
    • Opening of Extended stores in Norway and Sweden2026
    • Launch of German and English Hemtex websites for EU markets2026
    • Approval of the proposed 2025 dividend at the annual general meetingMay 2026

    Products, market & competition

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    The business

    The Kid Group buys, imports and sells textiles and furniture for the home through physical stores and online, operating in Norway, Sweden, Finland and Estonia. Source 1 reports 283 stores at year-end 2025 and 2,395 employees, and the assortment covers curtains, bed linen, decorations and furniture. The group owns no factories and relies on external suppliers, mainly in Asia.

    Segments

    Kid Interior and Hemtex

    Retail is split between the Kid Interior brand, with 160 stores at year-end 2025, and Hemtex, with 123 stores, according to source 1. Both brands use the same omnichannel model and the same common warehouse.

    Online sales

    The online channel exceeded 500 million Norwegian kroner in 2025 and represented 13.2% of total revenues, according to source 1. Its development depends on product availability after the logistics transition.

    Extended concept

    The larger Extended format had 14 units in Norway and one in Sweden at year-end 2025, and the group plans to open a fifteenth store in Norway and a second in Sweden in 2026, according to source 1.

    Market context

    The core market is the Nordic region, where the group competes with furniture and home decor retailers, and its stated medium-term aim is like-for-like growth of 4-5% in a normalised market, according to source 1. The 4.2% revenue growth in 2025 followed a strong 2024.

    Trends

    • Omnichannel retailtailwind

      Customers combine store visits with online purchases, and product availability from the warehouse affects both channels directly, which makes the new warehouse central to this trend.

    • Supply chain sustainabilitymixed

      Requirements on working conditions and emissions across the value chain increase pressure on retailers, and source 1 shows that purchased goods account for most of the group's CO2e emissions.

    • Logistics costs and transitionheadwind

      Moving the warehouse brought higher costs and less accurate deliveries, and the end result depends on how fast the efficiencies promised for 2026 are achieved.

    • Demand for comfortable homestailwind

      Demand for interior products and outdoor furniture has remained a growth driver, as source 1 shows through the development of the seasonal assortment and outdoor categories.

    Competitive position

    Source 1 does not explicitly name competitors, but the competitive field includes Nordic textile and furniture retailers with store networks and online channels. The group's declared advantage is a broad assortment at affordable prices and a store network in major population centres.

    • IKEA

      Furniture and home decor retailer present in the Nordics with a comparable home assortment, cited as a general market reference and not taken from source 1.

    • JYSK

      Furniture and home textile chain with presence in the Nordic countries, cited as a general market reference and not taken from source 1.

    • Lindex Group

      Swedish retailer with a presence in home and textile categories, cited as a general reference and not taken from source 1.

    • Rusta

      Swedish chain of home and hardware stores, cited as a general reference and not taken from source 1.

    News & filings

    In the press

    No news in our archive over the last 180 days.

    Annual reports (ESEF)

    Sources

    1. [1] Annual report, fiscal year ended 2025-12-31 (ESEF) · SEC / KID ASA · 31 Dec 2025

    Figures computed by olivLaw from ESEF annual reports and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.