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olivLaw · European equity research

Marie Brizard Wine & Spirits MBWS.PA

France · Euronext Paris · ISIN FR0000060873 · Vertical: Listed companies from France

2.78EUR−0.71% · 1 dayClose 05 Nov 2026

Marie Brizard Wine & Spirits is a French group producing and distributing wines and spirits, with a portfolio of owned brands sold in several countries. Its five main brands generate more than half of consolidated revenue, which makes the group sensitive to their performance. The 2025 annual report also highlights risks linked to supply, costs and information system security.

At the close of 05 Nov 2026, Marie Brizard Wine & Spirits (MBWS.PA) stock was 2.78 EUR (−0.71% on the day), with market capitalisation 317.7 m EUR, P/E 34.8 on diluted EPS of 0.08 EUR over the last 12 months, beta 0.12, 52-week range 2.52–3.10 EUR.

Data as of · AI analysis dated · Source: ESEF annual reports and closing prices, computed by olivLaw.

Market cap
317.7 m EUR
shares as of 31 Dec 2025
P/E (TTM)
34.8
Diluted EPS TTM 0.08 · TTM to 31 Dec 2025
E/P (TTM)
2.88%
TTM to 31 Dec 2025
Dividend yield
unavailable
Beta (2y)
0.12
Volatility (1y) 25%
52-week range
2.523.10

Price history

Loading chart…

Technical reading

RSI (14)
49.6
neutral
Bollinger (20, 2)
2.62 – 2.90
in the upper half of the band · %B 0.57 · band width 10.4%
SMA 50 / 200
2.82 / 2.81
mixed trend
MACD (12, 26, 9)
0.00 / -0.00
MACD above signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyEURO STOXX 50vs EURO STOXX 50Vertical median
1 month+5.3%−0.6%+6.0 pp—
3 months−8.6%−4.2%−4.4 pp—
6 months−0.7%+4.3%−5.0 pp—
Year to date−2.5%+7.5%−10.0 pp—
1 year−4.8%+9.9%−14.7 pp−6.8%
3 years+15.8%+49.8%−34.0 pp−15.9%
5 years+102.2%+42.8%+59.4 pp—
Max drawdown (1y)
−15.8%
12 Aug 2026 → 07 Oct 2026
Max drawdown (5y)
−37.5%
12 Sept 2024 → 29 Jan 2026
Compound annual growth (5y)
+15.1%
EURO STOXX 50 +7.4%

Price returns, dividends excluded.

Quarterly results

ESEF annual reports carry no quarters: the results are annual (below).

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Today's P/E sits at the 33 percentile of its own 3-quarter history (min 33.8, median 35.6, max 43.3; quarters with earnings only).

Fiscal years

Fiscal year202320242025
Revenue236.0 m233.9 m217.0 m
Revenue YoYunavailable−0.9%−7.2%
Net income8.7 m9.6 m9.1 m
Net income YoYunavailable+10.5%−5.2%
Diluted EPS0.080.090.08
Diluted EPS YoYunavailable+12.5%−11.1%
net %3.7%4.1%4.2%
Free cash flowunavailableunavailableunavailable

Balance sheet & financial health

Fiscal year 2025 · 31 Dec 2025

Cash
52.0 m EUR
Financial debt
3.7 m EUR
Net debt
-48.4 m EUR
Equity
221.7 m EUR
Total assets
286.7 m EUR
Debt / equity
0.02x
Current ratio
2.90x
ROE
4.2%
ROA
3.2%
FCF margin
unavailable

Financial statements (source on every figure)

Revenue and net income (EUR)

Margins

Income statement · EUR

Revenue
2023
236.0 m
2024
233.9 m
2025
217.0 m

esef· 12 May 2026verified

Operating income
2023
10.3 m
2024
9.6 m
2025
6.8 m

esef· 12 May 2026verified

Depreciation & amortisation
2023
6.0 m
2024
6.0 m
2025
5.8 m

esef· 12 May 2026verified

EBITDA
2023
16.4 m ≈
2024
15.6 m ≈
2025
12.6 m ≈

esef· 12 May 2026derived

Pre-tax income
2023
11.0 m
2024
11.3 m
2025
9.6 m

esef· 12 May 2026verified

Income tax
2023
2.2 m
2024
1.6 m
2025
480.0 k

esef· 12 May 2026verified

Net income
2023
8.7 m
2024
9.6 m
2025
9.1 m

esef· 12 May 2026verified

Diluted EPS
2023
0.08
2024
0.09
2025
0.08

esef· 12 May 2026verified

Weighted average diluted shares
2023
111.9 m
2024
111.9 m
2025
111.9 m

esef· 12 May 2026verified

Balance sheet · EUR

Cash
2023
45.1 m
2024
56.1 m
2025
52.0 m

esef· 12 May 2026verified

Inventories
2023
51.5 m
2024
48.6 m
2025
52.8 m

esef· 12 May 2026verified

Current assets
2023
149.8 m
2024
151.1 m
2025
154.8 m

esef· 12 May 2026verified

Goodwill
2023
14.7 m
2024
14.7 m
2025
14.7 m

esef· 12 May 2026verified

Intangibles (excl. goodwill)
2023
76.1 m
2024
74.4 m
2025
74.6 m

esef· 12 May 2026verified

Total assets
2023
275.6 m
2024
279.0 m
2025
286.7 m

esef· 12 May 2026verified

Accounts payable
2023
34.1 m
2024
27.9 m
2025
—

esef· 07 May 2025verified

Short-term debt
2023
3.6 m
2024
3.7 m
2025
3.7 m

esef· 12 May 2026verified

Current liabilities
2023
62.7 m
2024
55.7 m
2025
53.3 m

esef· 12 May 2026verified

Equity
2023
203.3 m
2024
213.7 m
2025
221.7 m

esef· 12 May 2026verified

Shares outstanding at year end
2023
109.2 m
2024
107.2 m
2025
114.3 m

esef· 12 May 2026derived

Cash flow · EUR

Operating cash flow
2023
1.6 m
2024
16.2 m
2025
4.1 m

esef· 12 May 2026verified

Investing cash flow
2023
-4.9 m
2024
-6.3 m
2025
-6.5 m

esef· 12 May 2026verified

Financing cash flow
2023
-147.0 k
2024
395.0 k
2025
-200.0 k

esef· 12 May 2026verified

Computed indicators

Growth

Revenue growth (YoY)
-7.2%
computed by olivLawFY 2025
Revenue CAGR 3Y
unavailable
input data missing
Revenue CAGR 5Y
unavailable
input data missing
EBIT growth (YoY)
-29.1%
computed by olivLawFY 2025
Net income growth (YoY)
-5.2%
computed by olivLawFY 2025
Net income CAGR 3Y
unavailable
input data missing
Net income CAGR 5Y
unavailable
input data missing
EPS growth (YoY)
-11.1%
computed by olivLawFY 2025
EPS CAGR 3Y
unavailable
input data missing
EPS CAGR 5Y
unavailable
input data missing
FCF growth (YoY)
unavailable
input data missing

Profitability

Gross margin
unavailable
input data missing
EBITDA margin
5.8%
computed by olivLawFY 2025
EBIT margin
3.1%
computed by olivLawFY 2025
Net margin
4.2%
computed by olivLawFY 2025
FCF margin
unavailable
input data missing

Returns

ROE
4.2%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROA
3.2%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROIC
3.9%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROCE
2.9%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Payout ratio (EPS)
unavailable
input data missing
Payout ratio (FCF)
unavailable
input data missing

Balance sheet

Net debt
-48.4 m EUR
computed by olivLawbalance sheet at 31 Dec 2025
Net debt / EBITDA
-3.8x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Debt / equity
0.0x
computed by olivLawbalance sheet at 31 Dec 2025
Interest coverage
unavailable
input data missing

Liquidity

Current ratio
2.9x
computed by olivLawbalance sheet at 31 Dec 2025
Quick ratio
1.9x
computed by olivLawbalance sheet at 31 Dec 2025
Cash ratio
1.0x
computed by olivLawbalance sheet at 31 Dec 2025

Cash

Operating cash flow
4.1 m EUR
computed by olivLawFY 2025
Capital expenditure
unavailable
input data missing
Free cash flow
unavailable
input data missing
FCF conversion
unavailable
input data missing
Cash conversion
32.6%
computed by olivLawFY 2025

Efficiency

Days sales outstanding
unavailable
input data missing
Days inventory outstanding
unavailable
input data missing
Days payables outstanding
unavailable
input data missing
Cash conversion cycle
unavailable
input data missing

Market and valuation

Market capitalisation
317.7 m EUR
computed by olivLawbalance sheet at 31 Dec 2025
Enterprise value
269.4 m EUR
computed by olivLawbalance sheet at 31 Dec 2025
Market cap / net income TTM
34.8x
computed by olivLawFY 2025
P/E (TTM)
34.8x
computed by olivLawFY 2025
Earnings yield
2.9%
computed by olivLawFY 2025
P/B
1.4x
computed by olivLawbalance sheet at 31 Dec 2025
P/S
1.5x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
EV/EBITDA
21.3x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
EV/EBIT
39.5x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
EV/Sales
1.2x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
P/FCF
unavailable
input data missing
FCF yield
unavailable
input data missing
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero
Shareholder yield (distributions)
unavailable
input data missing

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Insufficient data
What is missing
  • score weight coverage: 52.1% of at least 60%

A scoring methodology on indicators and valuation, not investment advice.

Closing price

2.78 EUR

05 Nov 2026Source: olivLaw, closing series

Market cap: 317.7 m EUR

Key indicators

Market capitalisation
317.7 m EUR
computed by olivLawbalance sheet at 31 Dec 2025
P/E (TTM)
34.8x
computed by olivLawFY 2025
P/B
1.4x
computed by olivLawbalance sheet at 31 Dec 2025
EV/EBITDA
21.3x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROE
4.2%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Net margin
4.2%
computed by olivLawFY 2025
Revenue growth (YoY)
-7.2%
computed by olivLawFY 2025
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero

Coverage and freshness

23/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 31 Dec 2025
Latest balance sheet date: 31 Dec 2025
Share count (cover of the latest filing), as of: 31 Dec 2025
Source: esefpublished 12 May 2026
verified 70derived 3

Score by group

52% · Insufficient data

Estimated value range

Low
1.00
EUR per share
Mid
1.33
EUR per share
High
2.01
EUR per share
Price: 2.78 EUR
The price is above the range
Potential to the central value: -52.1% (value / price − 1)
Margin of safety: -108.9% (1 − price / value)
Agreement between methods: same comparison basis (not independent confirmations) · 2 methods used · 1 independent bases

The combined range = the median of the valid methods' low, central and high values; it is not a probability interval and does not cover every result. Envelope of all methods: 0.89 – 2.38 EUR.

Valuation assumptions are editorial choices, not measured; beta is not measured.

Method ranges (EUR per share)

— — Mid · ▏ Price

Valuation methods

  • DCF (discounted cash flow)unavailable · input data missing
  • Peers: EV/EBITDA1.11 – 1.64 (Mid 1.29)
    4 companies used · median multiple 7.9x · quartiles 6.2x – 11.0x
    ABEO.PA, AI.PA, ANTIN.PA, ATE.PA
  • Peers: P/E0.89 – 2.38 (Mid 1.37)
    20 companies used · median multiple 17.1x · quartiles 11.1x – 29.8x
    74SW.PA, ABEO.PA, AC.PA, ADP.PA, AF.PA, AI.PA, ALBON.PA, ALCIS.PA, ALCLA.PA, ALFER.PA, ALHEX.PA, ALO.PA, ALPWG.PA, ALSOG.PA, ANTIN.PA, ARAMI.PA, ATE.PA, AUB.PA, AURE.PA, BB.PA
  • Dividend discount (DDM)unavailable · the company pays no dividend: a dividend model needs an explicit initiation assumption

Assumptions (illustrative, editorial)

Risk-free rate
3.0%
Equity risk premium
5.5%
Beta (default)
1.00
Cost of equity
8.5%
Terminal growth
2.0%

Factor scorecard

Insufficient data

Minimum-evidence gate: score weight coverage: 52.1% of at least 60%

FactorValueScoreWeight used
ROIC · Quality3.9%29 (vs peers)20%
Net margin · Quality4.2%77 (vs peers)12%
FCF conversion · Qualityunavailableunavailable—
Revenue CAGR 3Y · Growthunavailableunavailable—
EPS CAGR 3Y · Growthunavailableunavailable—
Net debt / EBITDA · Balance sheet-3.8x100 (vs peers)20%
Interest coverage · Balance sheetunavailableunavailable—
Current ratio · Balance sheet2.9x100 (on a fixed band)8%
P/E (TTM) · Valuation34.8x17 (vs peers)20%
EV/EBITDA · Valuation21.3x0 (vs peers)20%
FCF yield · Valuationunavailableunavailable—
Shareholder yield (distributions) · Returnsunavailableunavailable—
Payout ratio (FCF) · Returnsunavailableunavailable—

Factors without a value were dropped; the remaining weights were renormalised.

Score groups

  • Balance sheet100/100 · 2/3 factors with a value
  • Growth· partialunavailable · 0/2 factors with a value
  • Quality47/100 · 2/3 factors with a value
  • Returns· partialunavailable · 0/2 factors with a value
  • Valuation9/100 · 2/3 factors with a value

A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

Memo

MARIE BRIZARD WINE AND SPIRITS (MBWS.PA). Latest full fiscal year: 2025; data up to 2025-12-31.

Figures computed from the financial statements: revenue 217.0 m EUR in 2025; YoY growth -7.2%; net margin 4.2%; ROE 4.2%; net debt/EBITDA -3.8x.

The estimated value range is 1.00–2.01 EUR per share (median of 2 methods, agreement: same basis (multiples on one peer group, not independent confirmations)); assumptions are illustrative. Against the central value of 1.33 EUR, the price of 2.78 EUR leaves a potential of -52.1% (value / price − 1) and a margin of safety of -108.9% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

Insufficient data for a verdict (score weight coverage: 52.1% of at least 60%).

Text generated deterministically from the figures shown; no language model. Not investment advice.

What supports the thesis

  • Net margin: 4.2%
  • Net debt / EBITDA: -3.8x
  • Current ratio: 2.9x

What contradicts it

  • ROIC: 3.9%
  • P/E (TTM): 34.8x
  • EV/EBITDA: 21.3x
  • The price is above the estimated value range

Not assessed (insufficient data or a ratio without meaning): FCF conversion, Revenue CAGR 3Y, EPS CAGR 3Y, Interest coverage, FCF yield, Shareholder yield (distributions), Payout ratio (FCF).

Versus the vertical median

Listed companies from France · same country · compared with 39 companies

Multiples and returns vs the median

P/E
34.8x
vertical median 18.3x
above median (+90.2%)
EV/EBITDA
21.3x
vertical median 6.3x
above median (+241.2%)
P/S
1.5x
vertical median 0.5x
above median (+186.1%)
P/B
1.4x
vertical median 1.1x
above median (+35.9%)
ROE
4.2%
vertical median 4.2%
at median
Net margin
4.2%
vertical median 1.1%
above median (+273.9%)
EBIT margin
3.1%
vertical median 3.2%
at median
Revenue YoY
-7.2%
vertical median 0.6%
below median (−1,330.4%)
Net debt/EBITDA
-3.8x
vertical median -1.2x
below median
Dividend yield
—
vertical median 1.7%

Price rebased to 100 (monthly, 5 years)

Companies in the vertical

Market capP/EROENet marginRevenue YoY1A / 3A
AI.PAL'air Liquide Societe Anonyme Pour L'etude Et L'exploitation Des Procedes Georges Claude109.3 bn33.212.9%12.2%−2.0%+26% / +32%
AC.PAAccor13.8 bn30.79.6%8.0%+0.6%+6% / +56%
ADP.PAAeroports De Paris11.7 bn34.17.8%5.6%+12.1%−7% / +4%
AKE.PAArkema7.1 bn115.40.9%0.7%−5.0%+12% / −37%
ALO.PAAlstom5.8 bn18.33.1%1.7%+3.7%−51% / −4%
AF.PAAir France - Klm4.3 bn13.6—1.0%+4.8%+20% / +9%
ATE.PAAlten3.1 bn29.54.8%2.6%−1.1%+33% / −29%
BB.PASociete Bic2.7 bn31.35.0%4.1%−4.8%+32% / +5%
ANTIN.PAAntin Infrastructure Partners1.4 bn13.021.9%36.6%−8.1%−24% / −35%
74SW.PA74software792.7 m20.98.9%8.5%+44.8%−13% / +41%
AUB.PAAubay667.4 m17.813.6%6.3%+11.3%+3% / +45%
ASY.PAAssystem507.1 m69.92.5%1.1%+7.4%−19% / −18%
ATO.PAAtos Se483.0 m—-23,400.0%-17.5%−16.5%−45% / −94%
MBWS.PAMarie Brizard Wine And Spirits317.7 m34.84.2%4.2%−7.2%−6% / +8%
ARAMI.PAAramis Group298.8 m15.010.0%0.8%+6.3%−33% / −16%
ARVEN.PAArverne Group246.1 m—-14.0%-115.3%+27.0%+20% / −35%
BGO.PACompagnie Chargeurs Invest189.4 m—-8.6%-5.7%−2.9%unavailable / unavailable
ALCIS.PACatering International & Services145.0 m28.49.3%1.9%+5.8%+39% / +107%
ALCGM.PACegedim144.6 m—-2.6%-1.2%+10.9%−26% / −49%
ATEME.PAAteme144.0 m151.32.8%1.0%+2.2%+82% / +77%
ALHEX.PAHexaom144.0 m6.79.9%2.2%+13.1%−32% / +7%
ALBON.PACompagnie Lebon111.7 m16.54.2%8.8%−17.9%+6% / +8%
ALHYF.PALhyfe75.8 m—-33.4%-570.5%+287.2%unavailable / unavailable
ALFER.PASergeferrari Group61.5 m11.55.1%1.5%+7.4%−33% / −27%
ABEO.PAAbeo60.8 m7.36.9%3.0%+12.6%−13% / −54%

1- and 3-year price returns: for MBWS.PA from daily closes (the same as the performance table), for the other companies from month-end closes.

olivLaw engine forecast

The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

The engine has no published run for this company yet.

Valuation scenarios (editable assumptions)

Illustrative scenarios

Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

Bear
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Base
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Bull
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Nothing is saved.

Estimated price (EUR)

Estimated priceBearBaseBull
1 years
1.49
Total return -47% · Per year -47%
2.64
Total return -5% · Per year -5%
4.00
Total return 44% · Per year 44%
3 years
1.18
Total return -58% · Per year -25%
2.38
Total return -14% · Per year -5%
4.00
Total return 44% · Per year 13%
5 years
0.94
Total return -66% · Per year -20%
2.15
Total return -23% · Per year -5%
4.00
Total return 44% · Per year 8%
What moves the 3-year price the most
  • Exit P/E± 0.60
  • Net margin± 0.42
  • Annual revenue growth± 0.38
  • Annual dilution± 0.04

AI analysis

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

In brief

Marie Brizard Wine & Spirits is a French group producing and distributing wines and spirits, with a portfolio of owned brands sold in several countries. Its five main brands generate more than half of consolidated revenue, which makes the group sensitive to their performance. The 2025 annual report also highlights risks linked to supply, costs and information system security.

SWOT

Strengths

  • Broad brand portfolio, with five main brands supporting most of the sales 1.
  • Strong local brands in several markets, distributed directly by group subsidiaries 1.
  • A network of seven production sites covering the chain from ageing to bottling 1.

Weaknesses

  • High dependence on a small number of main brands, whose weak performance would affect results 1.
  • Dependence on a long-term contract with a single main bulk scotch whisky supplier 1.
  • Exposure to raw material cost volatility that is hard to pass fully on to customers 1.

Opportunities

  • Extending distribution of Sazerac group brands and agency brands into new markets 1.
  • Developing new products that respond to consumer trends and could support growth 1.
  • Gradual easing of contractual purchasing constraints on scotch whisky if activity in this area grows 1.

Threats

  • Competitive pressure from aggressive pricing, intensive promotion and innovation by rivals 1.
  • Geopolitical or health crises that could amplify raw material price volatility 1.
  • Cyberattacks and uncontrolled use of artificial intelligence, with risk of disruption and data loss 1.

Risks

  • Concentration on five brandshigh

    Weak performance of one main brand in a key market could significantly affect group results, a risk partly offset by strong local brands 1.

  • Dependence on the scotch whisky suppliermedium

    The long-term contract with the main supplier covers almost all of the group's needs, and a renegotiation clause applies to major external events 1.

  • Cost volatility and margin pressurehigh

    Increases in raw material costs could be difficult to pass on to customers, especially during crises 1.

  • Product quality and safetymedium

    Manufacturing, labelling or traceability failures could lead to recalls, sanctions and damage to brand reputation 1.

  • Cyber and environmental risksmedium

    Cyberattacks and possible pollution at industrial sites could cause disruption, remediation costs and legal liability 1.

Investment thesis

What would need to be true (bull case)

  • If the main brands sustain their performance and distribution expands into new markets, the group could benefit from a diversified portfolio and strong local brands 1.
  • If partnerships with the main shareholder and agency brand distribution grow, the group could make better use of its existing sales forces 1.
  • If the group manages to pass raw material costs on to customers and sustain innovation, margins could be protected 1.

What would break the thesis

  • If one of the main brands lost ground in a key market, group results could be significantly affected 1.
  • If raw material prices rise sharply, margins could be squeezed where passing costs to customers is difficult 1.
  • If competitive pressure from pricing and promotion intensifies, the group could need to spend more to hold its position 1.

What to watch

  • Sales trends of the five main brands and their performance in key markets2026
  • Evolution of raw material costs and the group's ability to pass on price increases2026

Products, market & competition

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

The business

The MBWS group produces, bottles and distributes wines and spirits across a broad brand portfolio. According to the 2025 annual report, its five main brands, William Peel, Marie Brizard, Sobieski, San José and Cognac Gautier, account for about 57.2% of consolidated revenue 1. The group operates seven production sites covering wine ageing and blending, distillation, bottling and packaging 1.

Segments

Main brands

The five main brands underpin the group's commercial performance. Underperformance of one of them in a key market could have significant effects on group results, according to the 2025 annual report 1.

Local brands and distribution

The group also owns strong local brands distributed locally, notably in Bulgaria, Brazil and, to a lesser extent, Lithuania 1. In some countries, including France, it distributes Sazerac group brands under distribution contracts 1.

Market context

The 2025 annual report describes an international business with distribution subsidiaries in several countries and a diversified set of channels. The group is pursuing new markets and channel diversification, including agency brand contracts 1. Competition is intense, with aggressive pricing, promotional spending and innovation that weigh on margins 1.

The cost of raw materials, such as liquids, glass, and capsules or labels, is a significant and volatile expense. Geopolitical or health crises can amplify this volatility and limit the group's ability to pass cost increases on to customers 1.

Trends

  • Raw material price volatilityheadwind

    Sudden increases in the cost of liquids, glass and packaging could compress margins if they cannot be passed on to selling prices 1.

  • Consolidation through brands and partnershipstailwind

    Distribution of Sazerac group brands and pooling of sales forces in markets without subsidiaries could extend the distributed portfolio 1.

  • Cyber risk and artificial intelligencemixed

    Reliance on information systems and the growing use of artificial intelligence bring risks of attacks, data leaks and uncontrolled use, alongside optimisation opportunities 1.

  • Stricter regulatory requirementsmixed

    Rising expectations on food safety and consumer information raise compliance costs, while also reinforcing trust in products 1.

Competitive position

The 2025 annual report points to steady competitive pressure from rivals using aggressive pricing, intense promotion and innovation in wines and spirits 1. The group responds through partnerships, agency brands and product differentiation 1.

The sources analysed do not name direct competitors. Comparison with other market players is therefore limited to the general factors the company describes 1.

  • Unnamed wine and spirits competitors

    The 2025 annual report mentions pricing, promotion and innovation pressure without naming specific rivals 1.

  • Sazerac group

    The main shareholder, whose brands are distributed by MBWS subsidiaries in some countries, also acts as a commercial partner 1.

  • Bulk scotch whisky suppliers

    The group depends on a long-term contract with its main supplier, and other market players are cited as a possible backup source 1.

  • Local players in distribution markets

    Local competition remains relevant in countries where the group distributes its own and agency brands 1.

News & filings

In the press

No news in our archive over the last 180 days.

Annual reports (ESEF)

Sources

  1. [1] Annual report, fiscal year ended 2025-12-31 (ESEF) · SEC / Marie Brizard Wine & Spirits · 31 Dec 2025

Figures computed by olivLaw from ESEF annual reports and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.

Marie Brizard Wine & Spirits (MBWS.PA): stock, results, valuation and forecast · olivLaw