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olivLaw · European equity research

Maisons du Monde MDM.PA

France · Euronext Paris · ISIN FR0013153541 · Vertical: Listed companies from France

0.19EUR+1.09% · 1 dayClose 06 Nov 2026

Maisons du Monde is a French decoration and furniture retailer with a physical store network and an integrated online channel, selling mainly mid-range products. Inflation and weaker property transactions make demand for home furnishings more sensitive, which pressures store traffic and average basket size.

At the close of 06 Nov 2026, Maisons du Monde (MDM.PA) stock was 0.19 EUR (+1.09% on the day), with market capitalisation 7.1 m EUR, dividend yield 0.00%, beta 0.50, 52-week range 0.15–2.06 EUR.

Data as of · AI analysis dated · Source: ESEF annual reports and closing prices, computed by olivLaw.

Market cap
7.1 m EUR
shares as of 31 Dec 2025
P/E (TTM)
unavailable
Diluted EPS TTM -10.53 · TTM to 31 Dec 2025
E/P (TTM)
-5,691.89%
TTM to 31 Dec 2025
Dividend yield
0.00%
DPS 12m 0.00
Beta (2y)
0.50
Volatility (1y) 94%
52-week range
0.152.06

Price history

Loading chart…

Technical reading

RSI (14)
43.3
weak (30–45)
Bollinger (20, 2)
0.18 – 0.20
in the lower half of the band · %B 0.31 · band width 14.1%
SMA 50 / 200
0.21 / 0.60
downtrend (price < SMA50 < SMA200)
MACD (12, 26, 9)
-0.01 / -0.01
MACD above signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyEURO STOXX 50vs EURO STOXX 50Vertical median
1 month−10.6%−0.2%−10.5 pp—
3 months+5.8%−5.4%+11.3 pp—
6 months−66.6%+4.4%−71.0 pp—
Year to date−90.1%+6.5%−96.6 pp—
1 year−90.2%+10.0%−100.1 pp−7.4%
3 years−96.3%+48.6%−144.8 pp−18.0%
5 years−99.1%+41.4%−140.5 pp—
Max drawdown (1y)
−92.7%
28 Nov 2025 → 05 Aug 2026
Max drawdown (5y)
−99.3%
10 Nov 2021 → 05 Aug 2026
Compound annual growth (5y)
−60.9%
EURO STOXX 50 +7.2%

Price returns, dividends excluded.

Quarterly results

ESEF annual reports carry no quarters: the results are annual (below).

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Fiscal years

Fiscal year202320242025
Revenue1.2 bn1.0 bn973.2 m
Revenue YoYunavailable−10.9%−5.5%
Net income8.6 m-115.3 m-405.8 m
Net income YoYunavailable−1,445.9%unavailable
Diluted EPS0.21-2.99-10.53
Diluted EPS YoYunavailable−1,523.8%unavailable
net %0.7%-11.2%-41.7%
Free cash flowunavailableunavailableunavailable

Balance sheet & financial health

Fiscal year 2025 · 31 Dec 2025

Cash
96.1 m EUR
Financial debt
25.4 m EUR
Net debt
-70.7 m EUR
Equity
78.1 m EUR
Total assets
1.1 bn EUR
Debt / equity
0.32x
Current ratio
0.57x
ROE
-140.5%
ROA
-31.0%
FCF margin
unavailable

Financial statements (source on every figure)

Revenue and net income (EUR)

Margins

Income statement · EUR

Revenue
2023
1.2 bn
2024
1.0 bn
2025
973.2 m

esef· 07 Jul 2026verified

Operating income
2023
36.3 m
2024
-99.6 m
2025
-398.3 m

esef· 07 Jul 2026verified

Pre-tax income
2023
14.0 m
2024
-121.8 m
2025
-426.1 m

esef· 07 Jul 2026verified

Income tax
2023
5.2 m
2024
-6.5 m
2025
-20.2 m

esef· 07 Jul 2026verified

Net income
2023
8.6 m
2024
-115.3 m
2025
-405.8 m

esef· 07 Jul 2026verified

Diluted EPS
2023
0.21
2024
-2.99
2025
-10.53

esef· 07 Jul 2026verified

Dividend per share
2023
0.28
2024
0.06
2025
0.00

esef· 07 Jul 2026verified

Balance sheet · EUR

Cash
2023
29.9 m
2024
90.5 m
2025
96.1 m

esef· 07 Jul 2026verified

Receivables
2023
73.9 m
2024
58.4 m
2025
47.5 m

esef· 07 Jul 2026verified

Inventories
2023
202.2 m
2024
199.7 m
2025
181.8 m

esef· 07 Jul 2026verified

Current assets
2023
323.6 m
2024
362.5 m
2025
332.5 m

esef· 07 Jul 2026verified

Property, plant & equipment, net
2023
158.1 m
2024
135.7 m
2025
87.0 m

esef· 07 Jul 2026verified

Goodwill
2023
327.0 m
2024
246.0 m
2025
0

esef· 07 Jul 2026verified

Intangibles (excl. goodwill)
2023
247.1 m
2024
248.4 m
2025
190.7 m

esef· 07 Jul 2026verified

Total assets
2023
1.6 bn
2024
1.5 bn
2025
1.1 bn

esef· 07 Jul 2026verified

Accounts payable
2023
269.5 m
2024
263.5 m
2025
228.8 m

esef· 07 Jul 2026verified

Long-term debt
2023
83.9 m
2024
53.9 m
2025
25.4 m

esef· 07 Jul 2026verified

Current liabilities
2023
442.8 m
2024
504.0 m
2025
579.1 m

esef· 07 Jul 2026verified

Total liabilities
2023
1.1 bn
2024
1.0 bn
2025
1.0 bn

esef· 07 Jul 2026verified

Equity
2023
596.4 m
2024
499.5 m
2025
78.1 m

esef· 07 Jul 2026verified

Shares outstanding at year end
2023
40.8 m
2024
38.6 m
2025
38.5 m

esef· 07 Jul 2026derived

Cash flow · EUR

Operating cash flow
2023
188.7 m
2024
165.7 m
2025
85.7 m

esef· 07 Jul 2026verified

Investing cash flow
2023
-33.6 m
2024
-25.8 m
2025
-23.0 m

esef· 07 Jul 2026verified

Financing cash flow
2023
-251.0 m
2024
-75.0 m
2025
-55.9 m

esef· 07 Jul 2026verified

Dividends paid
2023
11.6 m
2024
2.3 m
2025
0

esef· 07 Jul 2026verified

Computed indicators

Growth

Revenue growth (YoY)
-5.5%
computed by olivLawFY 2025
Revenue CAGR 3Y
unavailable
input data missing
Revenue CAGR 5Y
unavailable
input data missing
EBIT growth (YoY)
unavailable
the base of the ratio is not positive
Net income growth (YoY)
unavailable
the base of the ratio is not positive
Net income CAGR 3Y
unavailable
input data missing
Net income CAGR 5Y
unavailable
input data missing
EPS growth (YoY)
unavailable
the base of the ratio is not positive
EPS CAGR 3Y
unavailable
input data missing
EPS CAGR 5Y
unavailable
input data missing
FCF growth (YoY)
unavailable
input data missing

Profitability

Gross margin
unavailable
input data missing
EBITDA margin
unavailable
input data missing
EBIT margin
-40.9%
computed by olivLawFY 2025
Net margin
-41.7%
computed by olivLawFY 2025
FCF margin
unavailable
input data missing

Returns

ROE
-140.7%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROA
-31.0%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROIC
-142.3%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROCE
-78.5%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Payout ratio (EPS)
unavailable
insufficient data
Payout ratio (FCF)
unavailable
input data missing

Balance sheet

Net debt
-70.7 m EUR
computed by olivLawbalance sheet at 31 Dec 2025
Net debt / EBITDA
unavailable
input data missing
Debt / equity
0.3x
computed by olivLawbalance sheet at 31 Dec 2025
Interest coverage
unavailable
input data missing

Liquidity

Current ratio
0.6x
computed by olivLawbalance sheet at 31 Dec 2025
Quick ratio
0.3x
computed by olivLawbalance sheet at 31 Dec 2025
Cash ratio
0.2x
computed by olivLawbalance sheet at 31 Dec 2025

Cash

Operating cash flow
85.7 m EUR
computed by olivLawFY 2025
Capital expenditure
unavailable
input data missing
Free cash flow
unavailable
input data missing
FCF conversion
unavailable
input data missing
Cash conversion
unavailable
input data missing

Efficiency

Days sales outstanding
20 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Days inventory outstanding
unavailable
input data missing
Days payables outstanding
unavailable
input data missing
Cash conversion cycle
unavailable
input data missing

Market and valuation

Market capitalisation
7.1 m EUR
computed by olivLawbalance sheet at 31 Dec 2025
Enterprise value
-63.6 m EUR
computed by olivLawbalance sheet at 31 Dec 2025
Market cap / net income TTM
unavailable
insufficient data
P/E (TTM)
unavailable
insufficient data
Earnings yield
-5,691.9%
computed by olivLawFY 2025
P/B
0.1x
computed by olivLawbalance sheet at 31 Dec 2025
P/S
0.0x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
EV/EBITDA
unavailable
input data missing
EV/EBIT
unavailable
insufficient data
EV/Sales
-0.1x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
P/FCF
unavailable
input data missing
FCF yield
unavailable
input data missing
Dividend yield
0.0%
computed by olivLawFY 2025
Shareholder yield (distributions)
0.0%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Insufficient data
What is missing
  • indicators available: 4 of at least 6
  • score weight coverage: 27.1% of at least 60%
  • valuation methods computed: 0 of at least 1

A scoring methodology on indicators and valuation, not investment advice.

Closing price

0.19 EUR

06 Nov 2026Source: olivLaw, closing series

Market cap: 7.1 m EUR

Key indicators

Market capitalisation
7.1 m EUR
computed by olivLawbalance sheet at 31 Dec 2025
P/E (TTM)
unavailable
insufficient data
P/B
0.1x
computed by olivLawbalance sheet at 31 Dec 2025
EV/EBITDA
unavailable
input data missing
ROE
-140.7%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Net margin
-41.7%
computed by olivLawFY 2025
Revenue growth (YoY)
-5.5%
computed by olivLawFY 2025
Dividend yield
0.0%
computed by olivLawFY 2025

Coverage and freshness

25/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 31 Dec 2025
Latest balance sheet date: 31 Dec 2025
Share count (cover of the latest filing), as of: 31 Dec 2025
Source: esefpublished 07 Jul 2026
verified 78derived 4

Score by group

27% · Insufficient data

Estimated value range

unavailable — no valuation method could be computed

Valuation assumptions are editorial choices, not measured; beta is not measured.

Valuation methods

  • DCF (discounted cash flow)unavailable · input data missing
  • Peers: EV/EBITDAunavailable · input data missing
  • Peers: P/Eunavailable · the base of the ratio is not positive
  • Dividend discount (DDM)unavailable · the base of the ratio is not positive

no valuation method could be computed

Assumptions (illustrative, editorial)

Risk-free rate
3.0%
Equity risk premium
5.5%
Beta (default)
1.00
Cost of equity
8.5%
Terminal growth
2.0%

Factor scorecard

Insufficient data

Minimum-evidence gate: indicators available: 4 of at least 6; score weight coverage: 27.1% of at least 60%; valuation methods computed: 0 of at least 1

FactorValueScoreWeight used
ROIC · Quality-142.3%0 (vs peers)38%
Net margin · Quality-41.7%23 (vs peers)23%
FCF conversion · Qualityunavailableunavailable—
Revenue CAGR 3Y · Growthunavailableunavailable—
EPS CAGR 3Y · Growthunavailableunavailable—
Net debt / EBITDA · Balance sheetunavailableunavailable—
Interest coverage · Balance sheetunavailableunavailable—
Current ratio · Balance sheet0.6x0 (on a fixed band)15%
P/E (TTM) · Valuationunavailableunavailable—
EV/EBITDA · Valuationunavailableunavailable—
FCF yield · Valuationunavailableunavailable—
Shareholder yield (distributions) · Returns0.0%0 (on a fixed band)23%
Payout ratio (FCF) · Returnsunavailableunavailable—

Factors without a value were dropped; the remaining weights were renormalised.

Score groups

  • Balance sheet· partial0/100 · 1/3 factors with a value
  • Growth· partialunavailable · 0/2 factors with a value
  • Quality9/100 · 2/3 factors with a value
  • Returns· partial0/100 · 1/2 factors with a value
  • Valuation· partialunavailable · 0/3 factors with a value

A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

Memo

MAISONS DU MONDE (MDM.PA). Latest full fiscal year: 2025; data up to 2025-12-31.

Figures computed from the financial statements: revenue 973.2 m EUR in 2025; YoY growth -5.5%; net margin -41.7%; ROE -140.7%.

Valuation cannot be computed from the available data.

Insufficient data for a verdict (indicators available: 4 of at least 6; score weight coverage: 27.1% of at least 60%; valuation methods computed: 0 of at least 1).

Text generated deterministically from the figures shown; no language model. Not investment advice.

What supports the thesis

No signal among the computed factors. That is not an absence of risk: factors without data were not assessed, and business risks (margins, inventory, demand) are in the source-based analysis.

What contradicts it

  • ROIC: -142.3%
  • Net margin: -41.7%
  • Current ratio: 0.6x
  • Shareholder yield (distributions): 0.0%

Not assessed (insufficient data or a ratio without meaning): FCF conversion, Revenue CAGR 3Y, EPS CAGR 3Y, Net debt / EBITDA, Interest coverage, P/E (TTM), EV/EBITDA, FCF yield, Payout ratio (FCF).

Versus the vertical median

Listed companies from France · same country · compared with 39 companies

Multiples and returns vs the median

P/E
—
vertical median 17.9x
EV/EBITDA
—
vertical median 6.0x
P/S
0.0x
vertical median 0.5x
below median (−98.6%)
P/B
0.1x
vertical median 1.0x
below median (−91.2%)
ROE
-140.7%
vertical median 4.2%
below median (−3,486.4%)
Net margin
-41.7%
vertical median 1.1%
below median (−3,799.6%)
EBIT margin
-40.9%
vertical median 3.2%
below median (−1,388.6%)
Revenue YoY
-5.5%
vertical median 0.6%
below median (−1,039.4%)
Net debt/EBITDA
—
vertical median -1.2x
Dividend yield
0.0%
vertical median 1.7%
below median (−100.0%)

Price rebased to 100 (monthly, 5 years)

Companies in the vertical

Market capP/EROENet marginRevenue YoY1A / 3A
AI.PAL'air Liquide Societe Anonyme Pour L'etude Et L'exploitation Des Procedes Georges Claude108.2 bn32.812.9%12.2%−2.0%+25% / +31%
AC.PAAccor13.9 bn31.19.6%8.0%+0.6%+7% / +57%
ADP.PAAeroports De Paris11.6 bn33.97.8%5.6%+12.1%−7% / +4%
AKE.PAArkema7.0 bn113.00.9%0.7%−5.0%+10% / −38%
ALO.PAAlstom5.7 bn17.93.1%1.7%+3.7%−52% / −6%
AF.PAAir France - Klm4.6 bn14.5—1.0%+4.8%+28% / +16%
ATE.PAAlten3.0 bn28.74.8%2.6%−1.1%+30% / −30%
BB.PASociete Bic2.7 bn31.05.0%4.1%−4.8%+31% / +4%
ANTIN.PAAntin Infrastructure Partners1.4 bn12.621.9%36.6%−8.1%−26% / −37%
74SW.PA74software799.8 m21.08.9%8.5%+44.8%−12% / +42%
AUB.PAAubay629.9 m16.813.6%6.3%+11.3%−3% / +37%
ASY.PAAssystem503.5 m69.42.5%1.1%+7.4%−19% / −19%
ATO.PAAtos Se472.0 m—-23,400.0%-17.5%−16.5%−46% / −94%
ARAMI.PAAramis Group291.4 m14.710.0%0.8%+6.3%−34% / −18%
ARVEN.PAArverne Group246.1 m—-14.0%-115.3%+27.0%+20% / −35%
BGO.PACompagnie Chargeurs Invest184.6 m—-8.6%-5.7%−2.9%unavailable / unavailable
ATEME.PAAteme153.5 m161.32.8%1.0%+2.2%+94% / +89%
ALCIS.PACatering International & Services144.6 m28.39.3%1.9%+5.8%+39% / +106%
ALHEX.PAHexaom144.0 m6.79.9%2.2%+13.1%−32% / +7%
ALCGM.PACegedim142.4 m—-2.6%-1.2%+10.9%−27% / −50%
ALBON.PACompagnie Lebon110.8 m16.34.2%8.8%−17.9%+5% / +8%
ALHYF.PALhyfe74.4 m—-33.4%-570.5%+287.2%unavailable / unavailable
ALFER.PASergeferrari Group62.9 m11.75.1%1.5%+7.4%−31% / −26%
ABEO.PAAbeo59.3 m7.16.9%3.0%+12.6%−15% / −55%
ABNX.PAAbionyx Pharma53.8 m—-92.3%-136.6%−10.7%−62% / +19%

1- and 3-year price returns: for MDM.PA from daily closes (the same as the performance table), for the other companies from month-end closes.

olivLaw engine forecast

The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

The engine has no published run for this company yet.

Valuation scenarios (editable assumptions)

Illustrative scenarios

Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

Bear
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Base
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Bull
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Nothing is saved.

Estimated price (EUR)

Estimated priceBearBaseBull
1 years
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
3 years
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
5 years
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
What moves the 3-year price the most

    AI analysis

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    In brief

    Maisons du Monde is a French decoration and furniture retailer with a physical store network and an integrated online channel, selling mainly mid-range products. Inflation and weaker property transactions make demand for home furnishings more sensitive, which pressures store traffic and average basket size 1.

    SWOT

    Strengths

    • The omnichannel model linking stores, the website and click and collect is described as a clear advantage over competitors 1.
    • Own-brand and in-house designed collections allow differentiation on price and style without relying only on third-party brands 1.
    • A marketplace channel and a loyalty programme launched in 2024 provide tools for customer relationships 1.

    Weaknesses

    • Online conversion is described as below market level, which limits growth in online sales 1.
    • Products are mostly mid-range, a position that could become unsuitable if competitors lower prices 1.
    • The company depends on third-party suppliers concentrated geographically in Asia, which exposes the supply chain to disruption 1.

    Opportunities

    • Growing demand for responsible and durable products, supported by the Seconde Chance programme, could open new segments 1.
    • Developing the marketplace and B2B offer could complement sales from stores and the company's own channel 1.
    • Digital integration and customer loyalty through services such as home staging could increase purchase frequency 1.

    Threats

    • Inflation and lower purchasing power could reduce household budgets for furniture and decoration 1.
    • Weaker property transactions and fewer new homes limit demand linked to moves and fit-outs 1.
    • Anti-dumping or countervailing duties on some imported products could raise costs and force a reorganisation of sourcing 1.

    Risks

    • Dependence on Asian sourcinghigh

      Products are mainly manufactured in Asia, and climate, geopolitical events and trade measures could interrupt flows and raise costs 1.

    • Discretionary demand sensitive to the economyhigh

      Furniture purchases depend on employment, wages, inflation and the property market, and a deterioration in these could reduce store traffic 1.

    • Price competition pressuremedium

      Competitors using aggressive pricing or cheaper products could force the company to cut prices and raise promotional spending, affecting margins 1.

    • IT systems and cybersecuritymedium

      System outages or cyberattacks could halt sales in stores and online and damage customer trust 1.

    • Brand imagemedium

      An unfavourable media campaign or a quality incident could erode consumer confidence and affect sales 1.

    Investment thesis

    What would need to be true (bull case)

    • If the relaunch of site conversion succeeds, online sales could grow significantly, offsetting pressure in stores and benefiting from the omnichannel model 1.
    • Rising interest in responsible consumption and the Seconde Chance programme could attract new customers at accessible prices 1.
    • Developing the marketplace and the loyalty programme could raise purchase frequency and average basket value 1.

    What would break the thesis

    • If inflation and trading down persist, demand for mid-range products could keep falling 1.
    • Dependence on Asian suppliers and customs duties could raise costs and delay deliveries, affecting margins 1.
    • Strong competition, including from platforms and pure players, could prevent the company from regaining market share 1.

    What to watch

    • Trend in e-commerce site conversion and online salesQ1 2027
    • Store traffic and average basket value2027
    • Impact of the loyalty programme and Seconde Chance on customers2027

    Products, market & competition

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    The business

    The group sells decoration and furniture under its own Maisons du Monde brand through an omnichannel model combining physical stores, its e-commerce site, click and collect and a selective marketplace launched between 2020 and 2023 1. Products are largely developed in-house and made by third-party suppliers, mainly in Asia (China, India, Indonesia and Vietnam) 1. A loyalty programme launched in October 2024 emphasises relationships and services 1.

    The model depends on keeping an accessible product mix, mostly in the mid-range, while competitors may push aggressive pricing 1. The Seconde Chance programme extends product lifespans and adds accessible price ranges 1.

    The company says it aims to restore online conversion to market levels while keeping its store network as the brand's anchor 1. Own-brand products and lifestyle-based collections are central to its differentiation 1.

    Segments

    Stores and online sales

    Physical stores are linked with the online channel, so customers can see products in store and buy them on the site or the reverse, and free in-store delivery and click and collect help bring traffic 1. The company says it aims to return online conversion to a market-aligned level 1.

    Marketplace and B2B

    The selective marketplace, rolled out in France, Spain, Italy and Germany, and the business-to-business offer are described as tools that complement the range and explore the market, not as main revenue lines 1.

    Market context

    The group operates in a decoration and furniture market described as highly fragmented and competitive, with specialist retailers and general stores that also sell decorative items 1. Furniture demand is largely discretionary and depends on employment, wages, household debt, inflation and interest rates 1.

    The market is also linked to property transactions, mortgage lending and new housing, factors that influence furniture purchases during moves or renovations 1. The company notes that trading down and deferred purchases affect store traffic 1.

    Trends

    • Deferred furniture purchasesheadwind

      Consumers postpone buying home furnishings, which they treat as discretionary, and existing products last longer 1. If this persists, store traffic and basket value could remain under pressure 1.

    • Trading downheadwind

      Customers shift part of their spending to discount retailers or basic products, at the expense of decoration specialists, which could reduce share in the mid-range segment 1.

    • Omnichannel and online shoppingmixed

      Customers buy online more often, and the company presents the integration of physical and digital channels as an advantage over competitors 1. If the relaunch of site conversion succeeds, online growth could offset pressure in stores 1.

    • Responsible consumption and reusetailwind

      Demand for responsible offers is rising, and the Seconde Chance programme extends product lifespans and answers this demand at accessible prices 1.

    Competitive position

    The company identifies competitors in three groups: specialist furniture and decoration retailers, general stores that also sell decorative items, and e-commerce pure players or social platforms extending into retail 1. The main risk is that rivals adopt aggressive pricing or large marketing campaigns 1.

    The group says it responds by monitoring competitor prices, differentiating through own-brand products and its omnichannel strategy, where stores and the site complement each other 1. It also notes that new entrants with lower production costs could pressure prices and perceived value 1.

    • Specialist furniture and decoration retailers

      Direct competitors in the original and accessible segment, described by the company as focused on style and affordable prices 1.

    • General stores with decoration ranges

      Sell furniture and decorative items alongside other products and take part of customers' spending 1.

    • E-commerce pure players

      Compete on interface, online advertising, delivery options and click and collect services 1.

    • Social platforms with marketplaces

      Extend their offer into retail and can compete for traffic and product discovery 1.

    News & filings

    In the press

    No news in our archive over the last 180 days.

    Annual reports (ESEF)

    Sources

    1. [1] Annual report, fiscal year ended 2025-12-31 (ESEF) · SEC / Maisons du Monde · 31 Dec 2025

    Figures computed by olivLaw from ESEF annual reports and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.