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olivLaw · European equity research

Métropole Télévision MMT.PA

France · Euronext Paris · ISIN FR0000053225 · Vertical: Listed companies from France

11.66EUR+2.82% · 1 dayClose 05 Nov 2026

Métropole Télévision, the parent of the M6 group, is a multimedia group combining free-to-air television with production, film distribution, children's play parks and digital diversifications. Against a backdrop of declining TV audiences and dependence on advertising, diversification and in-house production are increasingly important, and the group was valued at 1.4 billion euros at end-2024.

At the close of 05 Nov 2026, Métropole Télévision (MMT.PA) stock was 11.66 EUR (+2.82% on the day), with market capitalisation 1.5 bn EUR, P/E 8.5 on diluted EPS of 1.36 EUR over the last 12 months, dividend yield 10.72%, beta 0.45, 52-week range 10.02–12.98 EUR.

Data as of · AI analysis dated · Source: ESEF annual reports and closing prices, computed by olivLaw.

Market cap
1.5 bn EUR
shares as of 31 Dec 2024
P/E (TTM)
8.5
Diluted EPS TTM 1.36 · TTM to 31 Dec 2024
E/P (TTM)
11.70%
TTM to 31 Dec 2024
Dividend yield
10.72%
DPS 12m 1.25
Beta (2y)
0.45
Volatility (1y) 28%
52-week range
10.0212.98

Price history

Loading chart…

Technical reading

RSI (14)
73.6
overbought (≥ 70)
Bollinger (20, 2)
9.44 – 11.12
above the upper band · %B 1.32 · band width 16.3%
SMA 50 / 200
10.94 / 11.66
mixed trend
MACD (12, 26, 9)
0.00 / -0.19
MACD above signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyEURO STOXX 50vs EURO STOXX 50Vertical median
1 month+15.9%−0.6%+16.6 pp—
3 months−3.3%−4.2%+0.9 pp—
6 months+1.6%+4.3%−2.8 pp—
Year to date−4.3%+7.5%−11.8 pp—
1 year−1.9%+9.9%−11.8 pp−6.8%
3 years−3.5%+49.8%−53.3 pp−15.9%
5 years−38.2%+42.8%−81.0 pp—
Max drawdown (1y)
−22.8%
30 Apr 2026 → 12 Oct 2026
Max drawdown (5y)
−48.1%
15 Feb 2022 → 14 Oct 2022
Compound annual growth (5y)
−9.2%
EURO STOXX 50 +7.4%

Price returns, dividends excluded.

Quarterly results

ESEF annual reports carry no quarters: the results are annual (below).

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Today's P/E sits at the 67 percentile of its own 3-quarter history (min 7.0, median 8.2, max 12.1; quarters with earnings only).

Fiscal years

Fiscal year202220232024
Revenue1.4 bn1.3 bn1.3 bn
Revenue YoYunavailable−3.0%−0.3%
Net income161.5 m234.1 m172.8 m
Net income YoYunavailable+45.0%−26.2%
Diluted EPS1.271.851.36
Diluted EPS YoYunavailable+45.6%−26.4%
net %11.9%17.8%13.2%
Free cash flow289.5 m300.7 m187.4 m

Balance sheet & financial health

Fiscal year 2024 · 31 Dec 2024

Cash
332.0 m EUR
Financial debt
79.3 m EUR
Net debt
-252.7 m EUR
Equity
1.4 bn EUR
Total assets
2.1 bn EUR
Debt / equity
0.06x
Current ratio
2.10x
ROE
12.8%
ROA
8.4%
FCF margin
14.3%

Financial statements (source on every figure)

Revenue and net income (EUR)

Margins

Income statement · EUR

Revenue
2022
1.4 bn
2023
1.3 bn
2024
1.3 bn

esef· 24 Sept 2025verified

Operating income
2022
312.0 m
2023
305.5 m
2024
232.5 m

esef· 24 Sept 2025verified

Pre-tax income
2022
241.2 m
2023
324.7 m
2024
238.6 m

esef· 24 Sept 2025verified

Income tax
2022
75.3 m
2023
87.6 m
2024
65.6 m

esef· 24 Sept 2025verified

Net income
2022
161.5 m
2023
234.1 m
2024
172.8 m

esef· 24 Sept 2025verified

Diluted EPS
2022
1.27
2023
1.85
2024
1.36

esef· 24 Sept 2025verified

Dividend per share
2022
1.05
2023
1.00
2024
1.25

esef· 24 Sept 2025verified

Balance sheet · EUR

Cash
2022
374.8 m
2023
443.9 m
2024
332.0 m

esef· 24 Sept 2025verified

Current assets
2022
1.1 bn
2023
1.2 bn
2024
1.1 bn

esef· 24 Sept 2025verified

Goodwill
2022
299.3 m
2023
287.9 m
2024
304.6 m

esef· 24 Sept 2025verified

Total assets
2022
2.0 bn
2023
2.1 bn
2024
2.1 bn

esef· 24 Sept 2025verified

Long-term debt
2022
125.8 m
2023
75.2 m
2024
79.3 m

esef· 24 Sept 2025verified

Current liabilities
2022
535.0 m
2023
547.1 m
2024
534.1 m

esef· 24 Sept 2025verified

Equity
2022
1.2 bn
2023
1.3 bn
2024
1.4 bn

esef· 24 Sept 2025verified

Shares outstanding at year end
2022
126.2 m
2023
125.9 m
2024
125.8 m

esef· 24 Sept 2025derived

Cash flow · EUR

Operating cash flow
2022
296.2 m
2023
306.7 m
2024
199.0 m

esef· 24 Sept 2025verified

Capex
2022
6.7 m
2023
6.0 m
2024
11.6 m

esef· 24 Sept 2025verified

Free cash flow
2022
289.5 m ≈
2023
300.7 m ≈
2024
187.4 m ≈

esef· 24 Sept 2025derived

Investing cash flow
2022
-80.6 m
2023
-64.3 m
2024
-81.4 m

esef· 24 Sept 2025verified

Financing cash flow
2022
-190.0 m
2023
-172.7 m
2024
-229.4 m

esef· 24 Sept 2025verified

Dividends paid
2022
132.1 m
2023
132.5 m
2024
161.6 m

esef· 24 Sept 2025verified

Computed indicators

Growth

Revenue growth (YoY)
-0.3%
computed by olivLawFY 2024
Revenue CAGR 3Y
unavailable
input data missing
Revenue CAGR 5Y
unavailable
input data missing
EBIT growth (YoY)
-23.9%
computed by olivLawFY 2024
Net income growth (YoY)
-26.2%
computed by olivLawFY 2024
Net income CAGR 3Y
unavailable
input data missing
Net income CAGR 5Y
unavailable
input data missing
EPS growth (YoY)
-26.4%
computed by olivLawFY 2024
EPS CAGR 3Y
unavailable
input data missing
EPS CAGR 5Y
unavailable
input data missing
FCF growth (YoY)
-37.7%
computed by olivLawFY 2024

Profitability

Gross margin
unavailable
input data missing
EBITDA margin
unavailable
input data missing
EBIT margin
17.7%
computed by olivLawFY 2024
Net margin
13.2%
computed by olivLawFY 2024
FCF margin
14.3%
computed by olivLawFY 2024

Returns

ROE
13.2%
computed by olivLawFY 2024 · balance sheet at 31 Dec 2024
ROA
8.4%
computed by olivLawFY 2024 · balance sheet at 31 Dec 2024
ROIC
16.3%
computed by olivLawFY 2024 · balance sheet at 31 Dec 2024
ROCE
15.3%
computed by olivLawFY 2024 · balance sheet at 31 Dec 2024
Payout ratio (EPS)
91.6%
computed by olivLawFY 2024
Payout ratio (FCF)
86.2%
computed by olivLawFY 2024

Balance sheet

Net debt
-252.7 m EUR
computed by olivLawbalance sheet at 31 Dec 2024
Net debt / EBITDA
unavailable
input data missing
Debt / equity
0.1x
computed by olivLawbalance sheet at 31 Dec 2024
Interest coverage
unavailable
input data missing

Liquidity

Current ratio
2.1x
computed by olivLawbalance sheet at 31 Dec 2024
Quick ratio
unavailable
input data missing
Cash ratio
0.6x
computed by olivLawbalance sheet at 31 Dec 2024

Cash

Operating cash flow
199.0 m EUR
computed by olivLawFY 2024
Capital expenditure
11.6 m EUR
computed by olivLawFY 2024
Free cash flow
187.4 m EUR
computed by olivLawFY 2024
FCF conversion
108.4%
computed by olivLawFY 2024
Cash conversion
unavailable
input data missing

Efficiency

Days sales outstanding
unavailable
input data missing
Days inventory outstanding
unavailable
input data missing
Days payables outstanding
unavailable
input data missing
Cash conversion cycle
unavailable
input data missing

Market and valuation

Market capitalisation
1.5 bn EUR
computed by olivLawbalance sheet at 31 Dec 2024
Enterprise value
1.2 bn EUR
computed by olivLawbalance sheet at 31 Dec 2024
Market cap / net income TTM
8.5x
computed by olivLawFY 2024
P/E (TTM)
8.5x
computed by olivLawFY 2024
Earnings yield
11.7%
computed by olivLawFY 2024
P/B
1.1x
computed by olivLawbalance sheet at 31 Dec 2024
P/S
1.1x
computed by olivLawFY 2024 · balance sheet at 31 Dec 2024
EV/EBITDA
unavailable
input data missing
EV/EBIT
5.2x
computed by olivLawFY 2024 · balance sheet at 31 Dec 2024
EV/Sales
0.9x
computed by olivLawFY 2024 · balance sheet at 31 Dec 2024
P/FCF
7.8x
computed by olivLawFY 2024 · balance sheet at 31 Dec 2024
FCF yield
12.8%
computed by olivLawFY 2024 · balance sheet at 31 Dec 2024
Dividend yield
10.7%
computed by olivLawFY 2024
Shareholder yield (distributions)
11.0%
computed by olivLawFY 2024 · balance sheet at 31 Dec 2024

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Insufficient data
What is missing
  • score weight coverage: 56.2% of at least 60%

A scoring methodology on indicators and valuation, not investment advice.

Closing price

11.66 EUR

05 Nov 2026Source: olivLaw, closing series

Market cap: 1.5 bn EUR

Key indicators

Market capitalisation
1.5 bn EUR
computed by olivLawbalance sheet at 31 Dec 2024
P/E (TTM)
8.5x
computed by olivLawFY 2024
P/B
1.1x
computed by olivLawbalance sheet at 31 Dec 2024
EV/EBITDA
unavailable
input data missing
ROE
13.2%
computed by olivLawFY 2024 · balance sheet at 31 Dec 2024
Net margin
13.2%
computed by olivLawFY 2024
Revenue growth (YoY)
-0.3%
computed by olivLawFY 2024
Dividend yield
10.7%
computed by olivLawFY 2024

Coverage and freshness

21/37 reporting lines present
Latest full fiscal year: 2024
Latest reported period: 31 Dec 2024
Latest balance sheet date: 31 Dec 2024
Share count (cover of the latest filing), as of: 31 Dec 2024
Source: esefpublished 24 Sept 2025
verified 64derived 4

The data is older than the freshness threshold.

Score by group

56% · Insufficient data

Estimated value range

Low
16.06
EUR per share
Mid
21.49
EUR per share
High
31.92
EUR per share
Price: 11.66 EUR
The price is below the range
Potential to the central value: 84.3% (value / price − 1)
Margin of safety: 45.7% (1 − price / value)
Agreement between methods: high · 2 methods used · 2 independent bases

The combined range = the median of the valid methods' low, central and high values; it is not a probability interval and does not cover every result. Envelope of all methods: 15.13 – 40.65 EUR.

Valuation assumptions are editorial choices, not measured; beta is not measured.

Method ranges (EUR per share)

— — Mid · ▏ Price

Valuation methods

  • DCF (discounted cash flow)unavailable · input data missing
  • Peers: EV/EBITDAunavailable · input data missing
  • Peers: P/E15.13 – 40.65 (Mid 23.37)
    20 companies used · median multiple 17.1x · quartiles 11.1x – 29.8x
    74SW.PA, ABEO.PA, AC.PA, ADP.PA, AF.PA, AI.PA, ALBON.PA, ALCIS.PA, ALCLA.PA, ALFER.PA, ALHEX.PA, ALO.PA, ALPWG.PA, ALSOG.PA, ANTIN.PA, ARAMI.PA, ATE.PA, AUB.PA, AURE.PA, BB.PA
  • Dividend discount (DDM)17.00 – 23.18 (Mid 19.62)

Assumptions (illustrative, editorial)

Risk-free rate
3.0%
Equity risk premium
5.5%
Beta (default)
1.00
Cost of equity
8.5%
Terminal growth
2.0%

Factor scorecard

Insufficient data

Minimum-evidence gate: score weight coverage: 56.2% of at least 60%

FactorValueScoreWeight used
ROIC · Quality16.3%71 (vs peers)19%
Net margin · Quality13.2%95 (vs peers)11%
FCF conversion · Quality108.4%100 (on a fixed band)11%
Revenue CAGR 3Y · Growthunavailableunavailable—
EPS CAGR 3Y · Growthunavailableunavailable—
Net debt / EBITDA · Balance sheetunavailableunavailable—
Interest coverage · Balance sheetunavailableunavailable—
Current ratio · Balance sheet2.1x100 (on a fixed band)7%
P/E (TTM) · Valuation8.5x83 (vs peers)19%
EV/EBITDA · Valuationunavailableunavailable—
FCF yield · Valuation12.8%100 (on a fixed band)15%
Shareholder yield (distributions) · Returns11.0%100 (on a fixed band)11%
Payout ratio (FCF) · Returns86.2%48 (on a fixed band)7%

Factors without a value were dropped; the remaining weights were renormalised.

Score groups

  • Balance sheet· partial100/100 · 1/3 factors with a value
  • Growth· partialunavailable · 0/2 factors with a value
  • Quality86/100 · 3/3 factors with a value
  • Returns79/100 · 2/2 factors with a value
  • Valuation90/100 · 2/3 factors with a value

A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

Memo

METROPOLE TELEVISION (MMT.PA). Latest full fiscal year: 2024; data up to 2024-12-31.

Figures computed from the financial statements: revenue 1.3 bn EUR in 2024; YoY growth -0.3%; net margin 13.2%; ROE 13.2%.

The estimated value range is 16.06–31.92 EUR per share (median of 2 methods, agreement: high); assumptions are illustrative. Against the central value of 21.49 EUR, the price of 11.66 EUR leaves a potential of 84.3% (value / price − 1) and a margin of safety of 45.7% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

Insufficient data for a verdict (score weight coverage: 56.2% of at least 60%).

Text generated deterministically from the figures shown; no language model. Not investment advice.

What supports the thesis

  • ROIC: 16.3%
  • Net margin: 13.2%
  • FCF conversion: 108.4%
  • Current ratio: 2.1x
  • P/E (TTM): 8.5x
  • FCF yield: 12.8%
  • Shareholder yield (distributions): 11.0%
  • The price is below the estimated value range

What contradicts it

No signal among the computed factors. That is not an absence of risk: factors without data were not assessed, and business risks (margins, inventory, demand) are in the source-based analysis.

Not assessed (insufficient data or a ratio without meaning): Revenue CAGR 3Y, EPS CAGR 3Y, Net debt / EBITDA, Interest coverage, EV/EBITDA.

Versus the vertical median

Listed companies from France · same country · compared with 39 companies

Multiples and returns vs the median

P/E
8.5x
vertical median 18.3x
below median (−53.2%)
EV/EBITDA
—
vertical median 6.3x
P/S
1.1x
vertical median 0.5x
above median (+118.5%)
P/B
1.1x
vertical median 1.1x
above median (+5.2%)
ROE
13.2%
vertical median 4.2%
above median (+216.7%)
Net margin
13.2%
vertical median 1.1%
above median (+1,069.3%)
EBIT margin
17.7%
vertical median 3.2%
above median (+458.3%)
Revenue YoY
-0.3%
vertical median 0.6%
below median (−156.8%)
Net debt/EBITDA
—
vertical median -1.2x
Dividend yield
10.7%
vertical median 1.7%
above median (+529.9%)

Price rebased to 100 (monthly, 5 years)

Companies in the vertical

Market capP/EROENet marginRevenue YoY1A / 3A
AI.PAL'air Liquide Societe Anonyme Pour L'etude Et L'exploitation Des Procedes Georges Claude109.3 bn33.212.9%12.2%−2.0%+26% / +32%
AC.PAAccor13.8 bn30.79.6%8.0%+0.6%+6% / +56%
ADP.PAAeroports De Paris11.7 bn34.17.8%5.6%+12.1%−7% / +4%
AKE.PAArkema7.1 bn115.40.9%0.7%−5.0%+12% / −37%
ALO.PAAlstom5.8 bn18.33.1%1.7%+3.7%−51% / −4%
AF.PAAir France - Klm4.3 bn13.6—1.0%+4.8%+20% / +9%
ATE.PAAlten3.1 bn29.54.8%2.6%−1.1%+33% / −29%
BB.PASociete Bic2.7 bn31.35.0%4.1%−4.8%+32% / +5%
MMT.PAMetropole Television1.5 bn8.513.2%13.2%−0.3%−7% / −7%
ANTIN.PAAntin Infrastructure Partners1.4 bn13.021.9%36.6%−8.1%−24% / −35%
74SW.PA74software792.7 m20.98.9%8.5%+44.8%−13% / +41%
AUB.PAAubay667.4 m17.813.6%6.3%+11.3%+3% / +45%
ASY.PAAssystem507.1 m69.92.5%1.1%+7.4%−19% / −18%
ATO.PAAtos Se483.0 m—-23,400.0%-17.5%−16.5%−45% / −94%
ARAMI.PAAramis Group298.8 m15.010.0%0.8%+6.3%−33% / −16%
ARVEN.PAArverne Group246.1 m—-14.0%-115.3%+27.0%+20% / −35%
BGO.PACompagnie Chargeurs Invest189.4 m—-8.6%-5.7%−2.9%unavailable / unavailable
ALCIS.PACatering International & Services145.0 m28.49.3%1.9%+5.8%+39% / +107%
ALCGM.PACegedim144.6 m—-2.6%-1.2%+10.9%−26% / −49%
ATEME.PAAteme144.0 m151.32.8%1.0%+2.2%+82% / +77%
ALHEX.PAHexaom144.0 m6.79.9%2.2%+13.1%−32% / +7%
ALBON.PACompagnie Lebon111.7 m16.54.2%8.8%−17.9%+6% / +8%
ALHYF.PALhyfe75.8 m—-33.4%-570.5%+287.2%unavailable / unavailable
ALFER.PASergeferrari Group61.5 m11.55.1%1.5%+7.4%−33% / −27%
ABEO.PAAbeo60.8 m7.36.9%3.0%+12.6%−13% / −54%

1- and 3-year price returns: for MMT.PA from daily closes (the same as the performance table), for the other companies from month-end closes.

olivLaw engine forecast

The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

The engine has no published run for this company yet.

Valuation scenarios (editable assumptions)

Illustrative scenarios

Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

Bear
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Base
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Bull
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Nothing is saved.

Estimated price (EUR)

Estimated priceBearBaseBull
1 years
6.61
Total return -35% · Per year -35%
11.71
Total return 11% · Per year 11%
17.67
Total return 65% · Per year 65%
3 years
5.80
Total return -27% · Per year -10%
11.63
Total return 32% · Per year 10%
19.36
Total return 107% · Per year 27%
5 years
5.10
Total return -21% · Per year -4%
11.55
Total return 53% · Per year 9%
21.21
Total return 153% · Per year 20%
What moves the 3-year price the most
  • Exit P/E± 2.91
  • Net margin± 2.03
  • Annual revenue growth± 1.75
  • Annual dilution± 0.17

AI analysis

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

In brief

Métropole Télévision, the parent of the M6 group, is a multimedia group combining free-to-air television with production, film distribution, children's play parks and digital diversifications. Against a backdrop of declining TV audiences and dependence on advertising, diversification and in-house production are increasingly important, and the group was valued at 1.4 billion euros at end-2024 1.

SWOT

Strengths

  • The group has a strong position in content production and distribution, with subsidiaries covering cinema, television and entertainment.
  • Diversification into real estate, play parks and events partly reduces dependence on TV advertising.
  • The film portfolio and co-production capacity give an advantage in relations with the French film industry.

Weaknesses

  • The main channel has a declining audience, which limits advertising revenue.
  • Revenue from diversifications remains small compared with television activity.
  • The physical video market is in decline, and this segment brings in ever lower revenue.

Opportunities

  • Growing demand for digital content could open new distribution channels for the group's catalogue.
  • Expanding the La Boîte aux Enfants network and Gulli could strengthen its position in family entertainment.
  • A recovery in French cinema audiences could support distribution and co-production revenue.

Threats

  • Pressure from streaming platforms could keep reducing free-to-air television audiences.
  • Regulatory changes could impose new obligations or commercial restrictions.
  • Dependence on TV advertising exposes the group to economic cycles and to advertising budgets moving to digital.

Risks

  • Decline of M6 channel audiencehigh

    As linear audiences fall, advertising revenue could be affected, and the group could need to accelerate its diversification.

  • Dependence on advertisinghigh

    Major revenue comes from advertising, so a slowdown in the advertising market would have a direct impact on results.

  • Audiovisual regulationmedium

    Legislative changes on financing, advertising and pluralism could alter the group's obligations and revenue.

  • Decline of physical video marketmedium

    Falling DVD and Blu-ray sales reduce revenue from video publishing, and the transition to digital could be slow.

  • Risks from diversificationslow

    Investments in real estate, parks and minority stakes could generate returns below expectations if their markets deteriorate.

Investment thesis

What would need to be true (bull case)

  • If diversifications grow quickly, the group could reduce its sensitivity to TV advertising and sustain revenue over the long term.
  • The success of French films in cinemas could strengthen the group's distribution and co-production activities.
  • Its catalogue and in-house production could generate revenue across several digital platforms, if these partnerships expand.

What would break the thesis

  • If the M6 channel's audience keeps falling, advertising revenue could weaken faster than the group expects.
  • Diversifications could fall short of expectations if they fail to offset the decline of traditional activities.
  • A shrinking physical video market and shifting regulation could add pressure on margins.

What to watch

  • Trend in the M6 channel audience and advertising share2025
  • Results of SND distribution and M6 Films co-productions2025
  • Expansion of the La Boîte aux Enfants network after acquisition2025

Products, market & competition

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

The business

The M6 group structures its activity around free-to-air television, to which are added the channels W9, 6ter and Gulli, plus a series of content and diversification subsidiaries. According to the 2024 annual report, the M6 channel represented only 7.8 % of average annual calendar audience at 31 December 2024, which also changed the legal regime applicable to the company 1. The group is trying to reduce its dependence on advertising by developing activities outside audiovisual, as well as through investment in production and distribution 1.

Production activity is carried out by C. Productions, which makes information and entertainment programmes for M6, W9 and 6ter, and by Studio 89 Productions, which produces reality TV and fiction for the group's channels 1. M6 Studios produces feature films and animated series, while M6 Films co-produces French and European films 1.

Diversifications include the Stéphane Plaza Immobilier franchise network, the indoor play parks La Boîte aux Enfants, acquired in July 2024, and M6 Interactions, active in music, events and publishing 1. The group also holds minority stakes in Atolls, Miliboo, Academee and Quicksign, accounted for either under the equity method or not controlled 1.

Segments

Free-to-air television

The core segment comprises the channels M6, W9, 6ter and Gulli, mainly financed by advertising. The M6 channel reached 7.8 % of average annual audience at 31 December 2024, which shows the competitive pressure from new platforms and thematic channels 1.

Cinema and distribution

The subsidiary SND is a major French distributor, with 13 films and over 9.3 million admissions in 2024, and holds a 4.9 % share of the TVOD-EST market 1. M6 Films, through co-productions and pre-purchases, generated 25 million cinema admissions in 2024, or 30 % of the French total, confirming the group's role in the film industry 1.

Diversifications

The segment includes the Stéphane Plaza Immobilier network, with 549 agencies open at the end of 2024, and La Boîte aux Enfants, with 29 parks and about 2 million visitors a year 1. These activities aim to create new growth drivers and reduce dependence on advertising 1.

Market context

The TV advertising market and the digitalisation of consumption remain decisive for the group, and audiovisual regulation, including cinema financing obligations and new Arcom rules, directly shapes its commercial strategy 1.

Trends

  • Digitalisation of consumptionmixed

    The shift to digital platforms and SVOD is changing viewing habits and reducing linear audiences; the group responds with content distributed across several platforms.

  • Revival of French cinematailwind

    The high market share of French films and the large number of admissions in 2024 support the group's distribution and co-production activities.

  • Decline of physical video marketheadwind

    Falling DVD and Blu-ray sales reduce revenue from video publishing, although the digital TVOD-EST market is growing.

  • Audiovisual regulationmixed

    New rules on cinema advertising, services of general interest and pluralism affect the group's commercial model and investment obligations.

Competitive position

The M6 group competes for audiences and advertising with other French free-to-air channels, as well as with streaming platforms that attract viewers and advertising budgets. In film distribution, SND competes with other major French distributors 1.

In diversifications, each activity has its own competitors: real estate agencies, indoor play park operators and digital marketing companies. The sources provided do not identify US-listed companies as direct competitors.

  • Other French free-to-air channels

    Compete for audiences and advertising in free-to-air television, not listed on a US exchange.

  • Streaming platforms

    Attract viewing time and advertising budgets, changing the classic free-to-air television model.

  • Other French film distributors

    Compete for titles, cinema screens and admissions in film distribution.

  • Indoor children's play park operators

    Compete for families choosing indoor entertainment activities.

News & filings

In the press

No news in our archive over the last 180 days.

Annual reports (ESEF)

Sources

  1. [1] Annual report, fiscal year ended 2024-12-31 (ESEF) · SEC / Métropole Télévision · 31 Dec 2024

Figures computed by olivLaw from ESEF annual reports and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.