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olivLaw · European equity research

On the Beach Group plc OTB.L

United Kingdom · London Stock Exchange · ISIN GB00BYM1K758 · Vertical: Listed companies from United Kingdom

1.76GBP−1.12% · 1 dayClose 05 Nov 2026

On the Beach Group plc is a UK online holiday company that sells package trips to beach destinations and, increasingly, to city and long-haul routes, using a flexible, asset-light model. Its FY25 annual report shows a very large cut in operational emissions, which the company says leaves its direct climate-related risks minimal.

At the close of 05 Nov 2026, On the Beach Group plc (OTB.L) stock was 1.76 GBP (−1.12% on the day), with market capitalisation 274.9 m GBP, P/E 33.2 on diluted EPS of 0.05 GBP over the last 12 months, dividend yield 1.78%, beta 1.14, 52-week range 1.32–2.34 GBP.

Data as of · AI analysis dated · Source: ESEF annual reports and closing prices, computed by olivLaw.

Market cap
274.9 m GBP
shares as of 30 Sept 2025
P/E (TTM)
33.2
Diluted EPS TTM 0.05 · TTM to 30 Sept 2025
E/P (TTM)
3.01%
TTM to 30 Sept 2025
Dividend yield
1.78%
DPS 12m 0.03
Beta (2y)
1.14
Volatility (1y) 46%
52-week range
1.322.34

Price history

Loading chart…

Technical reading

RSI (14)
51.6
neutral
Bollinger (20, 2)
1.63 – 1.82
in the upper half of the band · %B 0.68 · band width 10.5%
SMA 50 / 200
1.75 / 1.76
mixed trend
MACD (12, 26, 9)
0.01 / 0.00
MACD above signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyEURO STOXX 50vs EURO STOXX 50Vertical median
1 month+0.5%−0.6%+1.1 pp—
3 months−6.6%−4.2%−2.4 pp—
6 months+3.9%+4.3%−0.4 pp—
Year to date−23.2%+7.5%−30.7 pp—
1 year−17.3%+9.9%−27.2 pp+5.8%
3 years+77.2%+49.8%+27.4 pp+26.3%
5 years−42.7%+42.8%−85.6 pp—
Max drawdown (1y)
−43.5%
18 Dec 2025 → 18 May 2026
Max drawdown (5y)
−73.5%
10 Feb 2022 → 02 Aug 2023
Compound annual growth (5y)
−10.6%
EURO STOXX 50 +7.4%

Price returns, dividends excluded.

Quarterly results

ESEF annual reports carry no quarters: the results are annual (below).

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Today's P/E sits at the 67 percentile of its own 3-quarter history (min 17.6, median 18.1, max 41.8; quarters with earnings only).

Fiscal years

Fiscal year202320242025
Revenue112.1 m119.2 m121.4 m
Revenue YoYunavailable+6.3%+1.8%
Net income10.1 m13.0 m8.6 m
Net income YoYunavailable+28.7%−33.8%
Diluted EPS0.060.080.05
Diluted EPS YoYunavailable+28.3%−31.2%
net %9.0%10.9%7.1%
Free cash flow21.9 m26.9 munavailable

Balance sheet & financial health

Fiscal year 2025 · 30 Sept 2025

Cash
91.7 m GBP
Financial debt
unavailable GBP
Net debt
unavailable GBP
Equity
156.8 m GBP
Total assets
502.1 m GBP
Debt / equity
unavailable
Current ratio
1.28x
ROE
5.1%
ROA
1.7%
FCF margin
unavailable

Financial statements (source on every figure)

Revenue and net income (GBP)

Margins

Income statement · GBP

Revenue
2023
112.1 m
2024
119.2 m
2025
121.4 m

esef· 17 Feb 2026verified

Cost of revenue
2023
3.7 m
2024
4.8 m
2025
—

esef· 04 Feb 2025verified

Gross profit
2023
106.4 m
2024
117.5 m
2025
118.9 m

esef· 17 Feb 2026verified

Operating income
2023
12.0 m
2024
20.1 m
2025
22.9 m

esef· 17 Feb 2026verified

Interest expense
2023
1.5 m
2024
2.4 m
2025
2.6 m

esef· 17 Feb 2026verified

Pre-tax income
2023
14.4 m
2024
25.2 m
2025
27.9 m

esef· 17 Feb 2026verified

Income tax
2023
2.5 m
2024
6.3 m
2025
3.3 m

esef· 17 Feb 2026verified

Net income
2023
10.1 m
2024
13.0 m
2025
8.6 m

esef· 17 Feb 2026verified

Diluted EPS
2023
0.06
2024
0.08
2025
0.05

esef· 17 Feb 2026verified

Dividend per share
2023
0.00
2024
0.01
2025
0.03

esef· 17 Feb 2026derived

Balance sheet · GBP

Cash
2023
75.8 m
2024
96.2 m
2025
91.7 m

esef· 17 Feb 2026verified

Receivables
2023
165.3 m
2024
188.4 m
2025
204.5 m

esef· 17 Feb 2026verified

Current assets
2023
350.6 m
2024
423.7 m
2025
442.0 m

esef· 17 Feb 2026verified

Property, plant & equipment, net
2023
8.3 m
2024
3.6 m
2025
2.6 m

esef· 17 Feb 2026verified

Total assets
2023
435.2 m
2024
495.9 m
2025
502.1 m

esef· 17 Feb 2026verified

Accounts payable
2023
261.2 m
2024
304.3 m
2025
340.8 m

esef· 17 Feb 2026verified

Current liabilities
2023
264.4 m
2024
310.9 m
2025
344.3 m

esef· 17 Feb 2026verified

Total liabilities
2023
267.0 m
2024
313.4 m
2025
345.3 m

esef· 17 Feb 2026verified

Equity
2023
168.2 m
2024
182.5 m
2025
156.8 m

esef· 17 Feb 2026verified

Shares outstanding at year end
2023
165.6 m
2024
166.7 m
2025
156.4 m

esef· 17 Feb 2026derived

Cash flow · GBP

Operating cash flow
2023
22.0 m
2024
26.9 m
2025
34.8 m

esef· 17 Feb 2026verified

Capex
2023
100.0 k
2024
0
2025
—

esef· 04 Feb 2025verified

Free cash flow
2023
21.9 m ≈
2024
26.9 m ≈
2025
—

esef· 04 Feb 2025derived

Investing cash flow
2023
-7.9 m
2024
-2.6 m
2025
0

esef· 17 Feb 2026verified

Financing cash flow
2023
-2.8 m
2024
-5.6 m
2025
-39.8 m

esef· 17 Feb 2026verified

Dividends paid
2023
0
2024
1.5 m
2025
4.9 m

esef· 17 Feb 2026verified

Share repurchases
2023
—
2024
0
2025
30.9 m

esef· 17 Feb 2026verified

Computed indicators

Growth

Revenue growth (YoY)
1.8%
computed by olivLawFY 2025
Revenue CAGR 3Y
unavailable
input data missing
Revenue CAGR 5Y
unavailable
input data missing
EBIT growth (YoY)
13.9%
computed by olivLawFY 2025
Net income growth (YoY)
-33.8%
computed by olivLawFY 2025
Net income CAGR 3Y
unavailable
input data missing
Net income CAGR 5Y
unavailable
input data missing
EPS growth (YoY)
-31.2%
computed by olivLawFY 2025
EPS CAGR 3Y
unavailable
input data missing
EPS CAGR 5Y
unavailable
input data missing
FCF growth (YoY)
unavailable
input data missing

Profitability

Gross margin
97.9%
computed by olivLawFY 2025
EBITDA margin
unavailable
input data missing
EBIT margin
18.9%
computed by olivLawFY 2025
Net margin
7.1%
computed by olivLawFY 2025
FCF margin
28.7%
computed by olivLawFY 2025

Returns

ROE
5.1%
computed by olivLawFY 2025 · balance sheet at 30 Sept 2025
ROA
1.7%
computed by olivLawFY 2025 · balance sheet at 30 Sept 2025
ROIC
unavailable
input data missing
ROCE
14.5%
computed by olivLawFY 2025 · balance sheet at 30 Sept 2025
Payout ratio (EPS)
59.1%
computed by olivLawFY 2025
Payout ratio (FCF)
14.1%
computed by olivLawFY 2025

Balance sheet

Net debt
unavailable
input data missing
Net debt / EBITDA
unavailable
input data missing
Debt / equity
unavailable
input data missing
Interest coverage
8.8x
computed by olivLawFY 2025

Liquidity

Current ratio
1.3x
computed by olivLawbalance sheet at 30 Sept 2025
Quick ratio
unavailable
input data missing
Cash ratio
0.3x
computed by olivLawbalance sheet at 30 Sept 2025

Cash

Operating cash flow
34.8 m GBP
computed by olivLawFY 2025
Capital expenditure
0 GBP
computed by olivLawFY 2024
Free cash flow
34.8 m GBP
computed by olivLawFY 2025
FCF conversion
404.7%
computed by olivLawFY 2025
Cash conversion
unavailable
input data missing

Efficiency

Days sales outstanding
591 days
computed by olivLawFY 2025 · balance sheet at 30 Sept 2025
Days inventory outstanding
unavailable
input data missing
Days payables outstanding
24,527 days
computed by olivLawFY 2025 · balance sheet at 30 Sept 2025
Cash conversion cycle
unavailable
input data missing

Market and valuation

Market capitalisation
274.9 m GBP
computed by olivLawbalance sheet at 30 Sept 2025
Enterprise value
unavailable
input data missing
Market cap / net income TTM
32.0x
computed by olivLawFY 2025
P/E (TTM)
33.2x
computed by olivLawFY 2025
Earnings yield
3.0%
computed by olivLawFY 2025
P/B
1.8x
computed by olivLawbalance sheet at 30 Sept 2025
P/S
2.3x
computed by olivLawFY 2025 · balance sheet at 30 Sept 2025
EV/EBITDA
unavailable
input data missing
EV/EBIT
unavailable
input data missing
EV/Sales
unavailable
input data missing
P/FCF
7.9x
computed by olivLawFY 2025 · balance sheet at 30 Sept 2025
FCF yield
12.7%
computed by olivLawFY 2025 · balance sheet at 30 Sept 2025
Dividend yield
1.8%
computed by olivLawFY 2025
Shareholder yield (distributions)
13.0%
computed by olivLawFY 2025 · balance sheet at 30 Sept 2025

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Insufficient data
What is missing
  • score weight coverage: 52.1% of at least 60%

A scoring methodology on indicators and valuation, not investment advice.

Closing price

1.76 GBP

05 Nov 2026Source: olivLaw, closing series

Market cap: 274.9 m GBP

Key indicators

Market capitalisation
274.9 m GBP
computed by olivLawbalance sheet at 30 Sept 2025
P/E (TTM)
33.2x
computed by olivLawFY 2025
P/B
1.8x
computed by olivLawbalance sheet at 30 Sept 2025
EV/EBITDA
unavailable
input data missing
ROE
5.1%
computed by olivLawFY 2025 · balance sheet at 30 Sept 2025
Net margin
7.1%
computed by olivLawFY 2025
Revenue growth (YoY)
1.8%
computed by olivLawFY 2025
Dividend yield
1.8%
computed by olivLawFY 2025

Coverage and freshness

27/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 30 Sept 2025
Latest balance sheet date: 30 Sept 2025
Share count (cover of the latest filing), as of: 30 Sept 2025
Source: esefpublished 17 Feb 2026
verified 77derived 6

The data is older than the freshness threshold.

Score by group

52% · Insufficient data

Estimated value range

unavailable — no valuation assumptions for the reporting currency

Valuation assumptions are editorial choices, not measured; beta is not measured.

Valuation methods

    Assumptions (illustrative, editorial)

    Risk-free rate
    6.5%
    Equity risk premium
    6.0%
    Beta (default)
    1.00
    Cost of equity
    12.5%
    Terminal growth
    3.0%

    Factor scorecard

    Insufficient data

    Minimum-evidence gate: score weight coverage: 52.1% of at least 60%

    FactorValueScoreWeight used
    ROIC · Qualityunavailableunavailable—
    Net margin · Quality7.1%43 (vs peers)12%
    FCF conversion · Quality404.7%100 (on a fixed band)12%
    Revenue CAGR 3Y · Growthunavailableunavailable—
    EPS CAGR 3Y · Growthunavailableunavailable—
    Net debt / EBITDA · Balance sheetunavailableunavailable—
    Interest coverage · Balance sheet8.8x100 (on a fixed band)12%
    Current ratio · Balance sheet1.3x40 (on a fixed band)8%
    P/E (TTM) · Valuation33.2x6 (vs peers)20%
    EV/EBITDA · Valuationunavailableunavailable—
    FCF yield · Valuation12.7%100 (on a fixed band)16%
    Shareholder yield (distributions) · Returns13.0%100 (on a fixed band)12%
    Payout ratio (FCF) · Returns14.1%100 (on a fixed band)8%

    Factors without a value were dropped; the remaining weights were renormalised.

    Score groups

    • Balance sheet76/100 · 2/3 factors with a value
    • Growth· partialunavailable · 0/2 factors with a value
    • Quality71/100 · 2/3 factors with a value
    • Returns100/100 · 2/2 factors with a value
    • Valuation48/100 · 2/3 factors with a value

    A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

    Memo

    ON THE BEACH GROUP PLC (OTB.L). Latest full fiscal year: 2025; data up to 2025-09-30.

    Figures computed from the financial statements: revenue 121.4 m GBP in 2025; YoY growth 1.8%; net margin 7.1%; ROE 5.1%.

    The estimated value range is 0.45–0.65 GBP per share (median of 2 methods, agreement: low); assumptions are illustrative. Against the central value of 0.55 GBP, the price of 1.76 GBP leaves a potential of -68.6% (value / price − 1) and a margin of safety of -218.5% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

    Insufficient data for a verdict (score weight coverage: 52.1% of at least 60%).

    Text generated deterministically from the figures shown; no language model. Not investment advice.

    What supports the thesis

    • FCF conversion: 404.7%
    • Interest coverage: 8.8x
    • FCF yield: 12.7%
    • Shareholder yield (distributions): 13.0%
    • Payout ratio (FCF): 14.1%

    What contradicts it

    • P/E (TTM): 33.2x
    • The price is above the estimated value range
    • The valuation methods diverge

    Not assessed (insufficient data or a ratio without meaning): ROIC, Revenue CAGR 3Y, EPS CAGR 3Y, Net debt / EBITDA, EV/EBITDA.

    Versus the vertical median

    Listed companies from United Kingdom · same country · compared with 39 companies

    Multiples and returns vs the median

    P/E
    33.2x
    vertical median 15.3x
    above median (+116.2%)
    EV/EBITDA
    —
    vertical median —
    P/S
    2.3x
    vertical median 1.5x
    above median (+47.4%)
    P/B
    1.8x
    vertical median 2.2x
    below median (−18.8%)
    ROE
    5.1%
    vertical median 14.4%
    below median (−64.7%)
    Net margin
    7.1%
    vertical median 10.8%
    below median (−34.2%)
    EBIT margin
    18.9%
    vertical median 22.9%
    below median (−17.8%)
    Revenue YoY
    1.8%
    vertical median 7.9%
    below median (−76.6%)
    Net debt/EBITDA
    —
    vertical median —
    Dividend yield
    1.8%
    vertical median 2.9%
    below median (−37.7%)

    Price rebased to 100 (monthly, 5 years)

    Companies in the vertical

    Market capP/EROENet marginRevenue YoY1A / 3A
    BATS.LBritish American Tobacco P.L.C.104.3 bn13.516.5%30.3%−1.0%+7% / +88%
    ABF.LAssociated British Foods PLC14.7 bn14.39.2%5.3%−3.1%−5% / −15%
    0EV1.LCarnival PLC5.5 bn4.146.7%13.4%+6.4%unavailable / unavailable
    BAB.LBabcock International Group PLC5.1 bn24.734.7%4.1%+7.2%−10% / +158%
    AUTO.LAutotrader Group PLC4.8 bn16.460.2%47.1%+3.9%−13% / −23%
    BBY.LBalfour Beatty PLC4.2 bn16.323.2%2.8%+15.2%+20% / +160%
    ABDN.LAberdeen Group PLC4.1 bn10.88.0%28.9%−2.1%+11% / +41%
    BKG.LThe Berkeley Group Holdings PLC3.6 bn11.38.8%13.4%−4.2%−0% / −22%
    BME.LB&M European Value Retail PLC2.9 bn17.421.2%2.8%+3.7%+68% / −51%
    AJB.LAj Bell PLC2.4 bn22.849.9%33.1%+18.0%+8% / +128%
    ASHM.LAshmore Group PLC1.4 bn13.913.1%71.6%−0.1%+28% / +18%
    BCG.LBaltic Classifieds Group PLC1.2 bn23.215.8%57.6%+6.9%−99% / −99%
    APN.LApplied Nutrition PLC763.6 m36.241.2%19.7%+24.2%+71% / unavailable
    BAG.LA.G. Barr P.L.C.671.9 m14.414.4%10.8%+4.0%−7% / +26%
    ASC.LAsos PLC494.5 m—-81.3%-12.0%−14.7%+71% / +8%
    ALFA.LAlfa Financial Software Holdings PLC486.8 m16.361.5%23.8%+15.3%−28% / +10%
    AML.LAston Martin Lagonda Global Holdings PLC344.3 m—-93.4%-39.2%−20.6%−45% / −85%
    OTB.LOn The Beach Group PLC274.9 m33.25.1%7.1%+1.8%−8% / +59%
    APTD.LAptitude Software Group PLC111.3 m28.57.2%6.2%−7.3%−30% / −23%
    AMGO.LAmigo Holdings PLC9.9 m———−81.9%+325% / +844%
    ASBE.LAssociated British Engineering PLC605.3 k—-19.1%—unavailableunavailable / unavailable
    AMIF.LAmicorp Fs (uk) PLC221.6 k0.127.5%9.1%+8.1%unavailable / unavailable
    AAF.LAirtel Africa PLC——24.1%10.6%+29.5%−7% / +164%
    AAL.LAnglo American PLC——-19.3%-20.2%+4.5%+30% / +76%
    ACG.LAcg Metals Limited——-80.3%-32.0%+134.8%+60% / +63%

    1- and 3-year price returns: for OTB.L from daily closes (the same as the performance table), for the other companies from month-end closes.

    olivLaw engine forecast

    The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

    The engine has no published run for this company yet.

    Valuation scenarios (editable assumptions)

    Illustrative scenarios

    Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

    Bear
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Base
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Bull
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Nothing is saved.

    Estimated price (GBP)

    Estimated priceBearBaseBull
    1 years
    1.05
    Total return -39% · Per year -39%
    1.86
    Total return 8% · Per year 8%
    2.80
    Total return 62% · Per year 62%
    3 years
    0.97
    Total return -41% · Per year -16%
    1.93
    Total return 15% · Per year 5%
    3.20
    Total return 89% · Per year 24%
    5 years
    0.89
    Total return -43% · Per year -11%
    2.00
    Total return 23% · Per year 4%
    3.65
    Total return 121% · Per year 17%
    What moves the 3-year price the most
    • Exit P/E± 0.48
    • Net margin± 0.34
    • Annual revenue growth± 0.28
    • Annual dilution± 0.03

    AI analysis

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    In brief

    On the Beach Group plc is a UK online holiday company that sells package trips to beach destinations and, increasingly, to city and long-haul routes, using a flexible, asset-light model. Its FY25 annual report shows a very large cut in operational emissions, which the company says leaves its direct climate-related risks minimal 1.

    SWOT

    Strengths

    • A flexible, asset-light model that allows destinations and routes to be adapted quickly.
    • ATOL protection and package protection that support customer confidence.
    • Operational emissions have fallen sharply against the baseline year, reducing exposure to carbon costs.

    Weaknesses

    • Dependence on seasonality and demand for beach destinations makes revenue sensitive to changes in consumer behaviour.
    • The B2B segment has been closed, showing that some activities were not profitable.
    • Customer flow and brand image depend on service experience and public reviews.

    Opportunities

    • Expansion into cities and long-haul routes could attract new customers.
    • If climate sentiment shifts, the company could promote lower-temperature destinations.
    • Stronger partnerships, such as those with operators in Turkey, could widen choice for customers.

    Threats

    • Extreme weather events could disrupt travel and reduce the appeal of certain destinations.
    • If a carbon tax is introduced for aviation, costs could rise.
    • Rules for travel and package sales are changing, and compliance costs could increase.

    Risks

    • Wildfires and floods at destinationsmedium

      Extreme weather events could disrupt flights and accommodation, with revenue losses. The company has so far managed these events through incident plans.

    • Consumer climate sentimentmedium

      If aviation comes to be seen as a problematic sector, demand could fall. The report does not observe an impact at present.

    • Carbon taxationmedium

      A tax applied to aviation could increase costs, especially if it covers indirect emissions across the whole value chain.

    • Package travel regulationmedium

      Reform of package travel rules could change protection obligations and operating costs.

    • Talent retentionlow

      Employee perceptions of carbon-intensive sectors could affect hiring and retention, although the estimated impact is low.

    Investment thesis

    What would need to be true (bull case)

    • If the expansion into cities and long-haul routes translates into higher B2C sales, the asset-light model could support faster revenue growth.
    • The very large cut in operational emissions could reduce carbon cost risk, if regulation focuses on direct operations.
    • Strong shareholder support for the new remuneration policy shows a level of confidence in leadership, according to the report.

    What would break the thesis

    • If extreme weather events recur at popular destinations, demand could fall and incident management costs could rise.
    • If consumer climate sentiment worsens, demand for flights could be affected and the destination strategy may need to be reconsidered.
    • The closure of the B2B segment shows that some activities were not profitable, and returning to that area could be difficult.

    What to watch

    • First-quarter results and the pace of expansion into cities and long-haul routesQ1 2026
    • Update of the climate scenario analysis and Scope 3 emissionsFY26
    • Progress of package travel reform and government consultations2026
    • Progress toward the internal target to cut Scope 1 and 2 emissions2030

    Products, market & competition

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    The business

    The group sells holiday packages and flights through an online platform, under ATOL consumer protection. According to the annual report, the business model is flexible and asset-light, which allows the destination range to be adapted quickly. In FY25 the offer network was extended to 155 cities in live operation, with a focus on the long-haul market 1.

    Customers are at the centre of the stated strategy: the company measures satisfaction through Net Promoter Score, and executive bonuses are linked to this indicator. In FY25 it introduced live chat, an enhanced IVR, chatbots and an app for managing holidays 1.

    On governance, the board decided in FY25 to wind down Classic Collection, the B2B business, in order to focus resources on B2C, which the board considers larger, faster growing and more profitable 1.

    Segments

    B2C, direct sales to consumers

    This is the core of the business after the board decided to concentrate resources on B2C. The board judged the segment to be larger, growing faster and offering stronger profitability 1.

    Classic Collection, B2B

    The B2B segment is being wound down in an orderly way, as decided by the board in fiscal 2025. Existing bookings are being honoured and suppliers and trade partners were informed in advance 1.

    Market context

    The annual report does not give quantified market data; it mentions government consultations on package travel reform and participation in the Online Travel UK industry group. ATOL status and oversight by the CAA, CMA and FCA directly shape operating conditions 1.

    Demand is influenced by consumer preferences, weather and extreme events in popular destinations. The company reported wildfires, floods and air traffic control failures in FY25, managed through response plans, without losses included in its financial plans 1.

    Trends

    • Expansion into cities and long-haul routestailwind

      The company is diversifying its offer towards city breaks and long-haul destinations, which could reduce reliance on a single type of destination. The effect depends on how well this expansion converts into sales.

    • Consumer climate sentimentmixed

      If sentiment towards high-emission flying worsens, demand could fall, and the company could shift its offer towards lower-temperature alternatives. For now the report does not observe an effect on demand.

    • Extreme weather events at destinationsheadwind

      Wildfires and floods can disrupt travel and change the appeal of destinations. The incident management plan has so far limited the operational impact.

    • Carbon pricing regulationheadwind

      If a carbon tax is introduced for aviation, costs could rise. The company considers the impact on its own operations limited, but a tax applied to full Scope 1–3 emissions would have a substantial effect.

    Competitive position

    The annual report in the source file does not name direct competitors. Companies in the same category, online holiday operators, are described only in general terms, through alliances and partnerships with airlines and tour operators.

    The competitive advantages mentioned relate to the flexibility of the asset-light model, ATOL protection and loyalty linked to Net Promoter Score. The source gives no quantitative comparison with other market players.

    • Sun Express

      Partner named for holiday offers in Turkey; the report describes a strengthened collaboration in FY25, not a direct competitor.

    • UK online travel operators

      Group of companies in the same category, represented in the Online Travel UK industry body, where the company published a white paper.

    • Traditional travel agents

      Competing sales channel with which the company engages through feedback and partnerships.

    • Low-cost airlines and charter operators

      Suppliers the company works with for capacity, but also alternatives for customers who book flights separately.

    News & filings

    In the press

    Annual reports (ESEF)

    Sources

    1. [1] Annual report, fiscal year ended 2025-09-30 (ESEF) · SEC / On the Beach Group plc · 30 Sept 2025

    Figures computed by olivLaw from ESEF annual reports and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.