olivLaw · European equity research
Creightons PLC PAM.L
United Kingdom · London Stock Exchange · ISIN GB0002341666 · Vertical: Listed companies from United Kingdom
Creightons PLC is a UK producer of skincare and personal care products working across private label, its own brands and contract manufacturing. In the fiscal year 2024 revenue fell to £53.2m, yet operating profitability improved and the company is trying to rebuild margins amid inflationary pressure and weak consumer demand.
At the close of 05 Nov 2026, Creightons PLC (PAM.L) stock was 0.21 GBP (+0.00% on the day), with market capitalisation 14.6 m GBP, dividend yield 3.06%, beta 0.42, 52-week range 0.21–0.32 GBP.
Data as of · AI analysis dated · Source: ESEF annual reports and closing prices, computed by olivLaw.
Price history
Loading chart…
Technical reading
- RSI (14)
- 40.4
- weak (30–45)
- Bollinger (20, 2)
- 0.20 – 0.24
- in the lower half of the band · %B 0.35 · band width 16.9%
- SMA 50 / 200
- 0.23 / 0.29
- downtrend (price < SMA50 < SMA200)
- MACD (12, 26, 9)
- -0.00 / -0.01
- MACD above signal
Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).
Performance
| Company | EURO STOXX 50 | vs EURO STOXX 50 | Vertical median | |
|---|---|---|---|---|
| 1 month | −7.6% | −0.6% | −7.0 pp | — |
| 3 months | −5.6% | −4.2% | −1.4 pp | — |
| 6 months | −9.6% | +4.3% | −13.9 pp | — |
| Year to date | −28.0% | +7.5% | −35.5 pp | — |
| 1 year | −28.0% | +9.9% | −37.9 pp | +5.8% |
| 3 years | −19.8% | +49.8% | −69.7 pp | +26.3% |
| 5 years | −78.3% | +42.8% | −121.1 pp | — |
Price returns, dividends excluded.
Quarterly results
ESEF annual reports carry no quarters: the results are annual (below).
E/P over time
E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.
Fiscal years
| Fiscal year | 2022 | 2023 | 2024 |
|---|---|---|---|
| Revenue | 61.2 m | 58.6 m | 53.2 m |
| Revenue YoY | unavailable | −4.2% | −9.2% |
| Net income | 3.1 m | 514.0 k | -3.5 m |
| Net income YoY | unavailable | −83.5% | −786.2% |
| Diluted EPS | 0.04 | 0.01 | -0.05 |
| Diluted EPS YoY | unavailable | −83.7% | −892.3% |
| net % | 5.1% | 0.9% | -6.6% |
| Free cash flow | 307.0 k | 5.0 m | 5.7 m |
Balance sheet & financial health
Fiscal year 2024 · 31 Mar 2024
- Cash
- 3.1 m GBP
- Financial debt
- 2.9 m GBP
- Net debt
- -203.0 k GBP
- Equity
- 22.1 m GBP
- Total assets
- 36.1 m GBP
- Debt / equity
- 0.13x
- Current ratio
- 2.34x
- ROE
- -14.8%
- ROA
- -8.6%
- FCF margin
- 10.7%
Financial statements (source on every figure)
Revenue and net income (GBP)
Margins
Income statement · GBP
| Line | 2022 | 2023 | 2024 | Source (latest year) |
|---|---|---|---|---|
| Revenue | 61.2 m | 58.6 m | 53.2 m | esef· 30 Jul 2024verified |
| Cost of revenue | 35.0 m | 34.2 m | 30.4 m | esef· 30 Jul 2024verified |
| Gross profit | 26.2 m | 24.3 m | 22.8 m | esef· 30 Jul 2024verified |
| Operating income | 4.4 m | 1.4 m | -2.9 m | esef· 30 Jul 2024verified |
| Interest expense | 308.0 k | 420.0 k | 349.0 k | esef· 30 Jul 2024verified |
| Pre-tax income | 3.5 m | 687.0 k | -3.3 m | esef· 30 Jul 2024verified |
| Income tax | 345.0 k | 173.0 k | 250.0 k | esef· 30 Jul 2024verified |
| Net income | 3.1 m | 514.0 k | -3.5 m | esef· 30 Jul 2024verified |
| Diluted EPS | 0.04 | 0.01 | -0.05 | esef· 30 Jul 2024verified |
| Dividend per share | 0.01 | — | — | esef· 18 Jul 2023verified |
Balance sheet · GBP
| Line | 2022 | 2023 | 2024 | Source (latest year) |
|---|---|---|---|---|
| Cash | 840.0 k | 1.7 m | 3.1 m | esef· 30 Jul 2024verified |
| Receivables | 13.6 m | 12.7 m | 10.5 m | esef· 30 Jul 2024verified |
| Inventories | 12.5 m | 10.2 m | 8.2 m | esef· 30 Jul 2024verified |
| Current assets | 26.9 m | 24.6 m | 21.9 m | esef· 30 Jul 2024verified |
| Property, plant & equipment, net | 6.1 m | 5.9 m | 5.2 m | esef· 30 Jul 2024verified |
| Goodwill | 2.9 m | 2.9 m | 1.6 m | esef· 30 Jul 2024verified |
| Intangibles (excl. goodwill) | 10.9 m | 10.9 m | 6.4 m | esef· 30 Jul 2024verified |
| Total assets | 47.8 m | 45.5 m | 36.1 m | esef· 30 Jul 2024verified |
| Accounts payable | 10.1 m | 9.8 m | 8.3 m | esef· 30 Jul 2024verified |
| Short-term debt | 2.7 m | 2.5 m | 620.0 k | esef· 30 Jul 2024verified |
| Long-term debt | 4.4 m | 3.5 m | 2.3 m | esef· 30 Jul 2024verified |
| Current liabilities | 14.3 m | 12.7 m | 9.3 m | esef· 30 Jul 2024verified |
| Total liabilities | 22.2 m | 20.1 m | 14.1 m | esef· 30 Jul 2024verified |
| Equity | 25.7 m | 25.5 m | 22.1 m | esef· 30 Jul 2024verified |
| Shares outstanding at year end | 67.3 m | — | 68.5 m | esef· 30 Jul 2024derived |
Cash flow · GBP
| Line | 2022 | 2023 | 2024 | Source (latest year) |
|---|---|---|---|---|
| Operating cash flow | 1.4 m | 5.8 m | 6.0 m | esef· 30 Jul 2024verified |
| Capex | 1.1 m | 825.0 k | 321.0 k | esef· 30 Jul 2024verified |
| Free cash flow | 307.0 k ≈ | 5.0 m ≈ | 5.7 m ≈ | esef· 30 Jul 2024derived |
| Investing cash flow | -8.1 m | -2.6 m | -608.0 k | esef· 30 Jul 2024verified |
| Financing cash flow | 967.0 k | -2.4 m | -3.9 m | esef· 30 Jul 2024verified |
| Dividends paid | 428.0 k | 0 | — | esef· 18 Jul 2023verified |
| Share repurchases | — | 576.0 k | 0 | esef· 30 Jul 2024verified |
≈ computed by olivLaw from the reported lines of the same year: Operating cash flow − Capex.
Computed indicators
Growth
Profitability
Returns
Balance sheet
Liquidity
Cash
Efficiency
Market and valuation
1 indicators that do not apply to the sector.
Valuation
olivLaw classification
- score weight coverage: 45.8% of at least 60%
A scoring methodology on indicators and valuation, not investment advice.
Closing price
05 Nov 2026Source: olivLaw, closing series
Market cap: 14.6 m GBP
Key indicators
Coverage and freshness
The data is older than the freshness threshold.
Score by group
46% · Insufficient data
Estimated value range
unavailable — no valuation assumptions for the reporting currency
Valuation assumptions are editorial choices, not measured; beta is not measured.
Valuation methods
Assumptions (illustrative, editorial)
- Risk-free rate
- 6.5%
- Equity risk premium
- 6.0%
- Beta (default)
- 1.00
- Cost of equity
- 12.5%
- Terminal growth
- 3.0%
Factor scorecard
Insufficient data
Minimum-evidence gate: score weight coverage: 45.8% of at least 60%
| Factor | Value | Score | Weight used |
|---|---|---|---|
| ROIC · Quality | -9.5% | 17 (vs peers) | 23% |
| Net margin · Quality | -6.6% | 26 (vs peers) | 14% |
| FCF conversion · Quality | unavailable | unavailable | — |
| Revenue CAGR 3Y · Growth | unavailable | unavailable | — |
| EPS CAGR 3Y · Growth | unavailable | unavailable | — |
| Net debt / EBITDA · Balance sheet | unavailable | unavailable | — |
| Interest coverage · Balance sheet | -8.4x | 0 (on a fixed band) | 14% |
| Current ratio · Balance sheet | 2.3x | 100 (on a fixed band) | 9% |
| P/E (TTM) · Valuation | unavailable | unavailable | — |
| EV/EBITDA · Valuation | unavailable | unavailable | — |
| FCF yield · Valuation | 39.2% | 100 (on a fixed band) | 18% |
| Shareholder yield (distributions) · Returns | 0.0% | 0 (on a fixed band) | 14% |
| Payout ratio (FCF) · Returns | 0.0% | 100 (on a fixed band) | 9% |
Factors without a value were dropped; the remaining weights were renormalised.
Score groups
- Balance sheet40/100 · 2/3 factors with a value
- Growth· partialunavailable · 0/2 factors with a value
- Quality20/100 · 2/3 factors with a value
- Returns40/100 · 2/2 factors with a value
- Valuation· partial100/100 · 1/3 factors with a value
A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.
Memo
CREIGHTONS PLC (PAM.L). Latest full fiscal year: 2024; data up to 2024-03-31.
Figures computed from the financial statements: revenue 53.2 m GBP in 2024; YoY growth -9.2%; net margin -6.6%; ROE -14.8%.
The estimated value range is 0.41–0.56 GBP per share (median of 2 methods, agreement: low); assumptions are illustrative. Against the central value of 0.48 GBP, the price of 0.21 GBP leaves a potential of 124.1% (value / price − 1) and a margin of safety of 55.4% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.
Insufficient data for a verdict (score weight coverage: 45.8% of at least 60%).
Text generated deterministically from the figures shown; no language model. Not investment advice.
What supports the thesis
- Current ratio: 2.3x
- FCF yield: 39.2%
- Payout ratio (FCF): 0.0%
- The price is below the estimated value range
What contradicts it
- ROIC: -9.5%
- Net margin: -6.6%
- Interest coverage: -8.4x
- Shareholder yield (distributions): 0.0%
- The valuation methods diverge
Not assessed (insufficient data or a ratio without meaning): FCF conversion, Revenue CAGR 3Y, EPS CAGR 3Y, Net debt / EBITDA, P/E (TTM), EV/EBITDA.
Versus the vertical median
Listed companies from United Kingdom · same country · compared with 39 companies
Multiples and returns vs the median
Price rebased to 100 (monthly, 5 years)
Companies in the vertical
| Market cap | P/E | ROE | Net margin | Revenue YoY | 1A / 3A | |
|---|---|---|---|---|---|---|
| BATS.LBritish American Tobacco P.L.C. | 104.3 bn | 13.5 | 16.5% | 30.3% | −1.0% | +7% / +88% |
| ABF.LAssociated British Foods PLC | 14.7 bn | 14.3 | 9.2% | 5.3% | −3.1% | −5% / −15% |
| 0EV1.LCarnival PLC | 5.5 bn | 4.1 | 46.7% | 13.4% | +6.4% | unavailable / unavailable |
| BAB.LBabcock International Group PLC | 5.1 bn | 24.7 | 34.7% | 4.1% | +7.2% | −10% / +158% |
| AUTO.LAutotrader Group PLC | 4.8 bn | 16.4 | 60.2% | 47.1% | +3.9% | −13% / −23% |
| BBY.LBalfour Beatty PLC | 4.2 bn | 16.3 | 23.2% | 2.8% | +15.2% | +20% / +160% |
| ABDN.LAberdeen Group PLC | 4.1 bn | 10.8 | 8.0% | 28.9% | −2.1% | +11% / +41% |
| BKG.LThe Berkeley Group Holdings PLC | 3.6 bn | 11.3 | 8.8% | 13.4% | −4.2% | −0% / −22% |
| BME.LB&M European Value Retail PLC | 2.9 bn | 17.4 | 21.2% | 2.8% | +3.7% | +68% / −51% |
| AJB.LAj Bell PLC | 2.4 bn | 22.8 | 49.9% | 33.1% | +18.0% | +8% / +128% |
| ASHM.LAshmore Group PLC | 1.4 bn | 13.9 | 13.1% | 71.6% | −0.1% | +28% / +18% |
| BCG.LBaltic Classifieds Group PLC | 1.2 bn | 23.2 | 15.8% | 57.6% | +6.9% | −99% / −99% |
| APN.LApplied Nutrition PLC | 763.6 m | 36.2 | 41.2% | 19.7% | +24.2% | +71% / unavailable |
| BAG.LA.G. Barr P.L.C. | 671.9 m | 14.4 | 14.4% | 10.8% | +4.0% | −7% / +26% |
| ASC.LAsos PLC | 494.5 m | — | -81.3% | -12.0% | −14.7% | +71% / +8% |
| ALFA.LAlfa Financial Software Holdings PLC | 486.8 m | 16.3 | 61.5% | 23.8% | +15.3% | −28% / +10% |
| AML.LAston Martin Lagonda Global Holdings PLC | 344.3 m | — | -93.4% | -39.2% | −20.6% | −45% / −85% |
| APTD.LAptitude Software Group PLC | 111.3 m | 28.5 | 7.2% | 6.2% | −7.3% | −30% / −23% |
| PAM.LCreightons PLC | 14.6 m | — | -14.8% | -6.6% | −9.2% | −33% / −1% |
| AMGO.LAmigo Holdings PLC | 9.9 m | — | — | — | −81.9% | +325% / +844% |
| ASBE.LAssociated British Engineering PLC | 605.3 k | — | -19.1% | — | unavailable | unavailable / unavailable |
| AMIF.LAmicorp Fs (uk) PLC | 221.6 k | 0.1 | 27.5% | 9.1% | +8.1% | unavailable / unavailable |
| AAF.LAirtel Africa PLC | — | — | 24.1% | 10.6% | +29.5% | −7% / +164% |
| AAL.LAnglo American PLC | — | — | -19.3% | -20.2% | +4.5% | +30% / +76% |
| ACG.LAcg Metals Limited | — | — | -80.3% | -32.0% | +134.8% | +60% / +63% |
1- and 3-year price returns: for PAM.L from daily closes (the same as the performance table), for the other companies from month-end closes.
olivLaw engine forecast
The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.
The engine has no published run for this company yet.
Valuation scenarios (editable assumptions)
Illustrative scenarios
Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.
Estimated price (GBP)
| Estimated price | Bear | Base | Bull |
|---|---|---|---|
| 1 years | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable |
| 3 years | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable |
| 5 years | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable |
AI analysis
AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.
In brief
Creightons PLC is a UK producer of skincare and personal care products working across private label, its own brands and contract manufacturing. In the fiscal year 2024 revenue fell to £53.2m, yet operating profitability improved and the company is trying to rebuild margins amid inflationary pressure and weak consumer demand.
SWOT
Strengths
- The group has a strong position in private label, with product development, manufacturing quality and fast delivery. Its production capacity is flexible and allows quick response to customer needs.
- The balance sheet has strengthened after debt reduction, and operations generate positive cash, giving room for investment.
- The portfolio of own brands and private label offers diversification away from a single sales channel.
Weaknesses
- Revenue fell in fiscal 2024 and profit was hit by the impairment of the Emma Hardie brand.
- The brands and contract manufacturing divisions declined, reflecting dependence on a few large customers.
- The China strategy proved ineffective and was put on hold, pointing to weak execution in international expansion.
Opportunities
- Expansion into new categories such as SPF and healthcare could open growth in private label.
- Growing digital sales and entry into new markets could support brand volumes.
- Spare production capacity could generate additional profit if sales increase.
Threats
- Inflation and import costs could compress margins again if they cannot be passed on to customers.
- Weak consumer spending and high interest rates could affect retailer orders and customers' ability to pay.
- Compliance and sustainability requirements could raise costs if not managed in time.
Risks
- Customer credit riskmedium
Customers could fail to pay in a weak economic climate, and the group has exited business without credit insurance.
- Costs and supplyhigh
Rising raw material and import costs could compress margins if prices cannot be raised.
- Dependence on large customershigh
Losing a major customer could significantly affect private label and contract manufacturing revenue.
- Intangible asset impairmentmedium
The Emma Hardie brand has been impaired, and weaker future results could lead to further impairments.
- Cyber securitymedium
Cyber attacks could cause financial losses, business interruption and data breaches.
Investment thesis
What would need to be true (bull case)
- If cost reductions and margin improvements hold and sales recover, the group could turn spare capacity into higher profit.
- Growth in private label, where the company is a major supplier to a large retailer, could support revenue over the long term.
- Reduced debt and positive cash generation could allow investment and, over time, more consistent dividends.
What would break the thesis
- If consumer demand stays weak, revenue could keep falling and margins could be hit again.
- Dependence on a few large customers and losses in brands point to vulnerabilities that could persist.
- Impairments and an unsuccessful international strategy suggest execution could remain difficult.
What to watch
- Revenue and operating margin trends versus fiscal 2024next annual report
- Launch of ranges for new private label customers and SPF expansion2025
- Digital sales trends and Amazon distribution2025
- Net debt level and dividend policynext annual report
Products, market & competition
AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.
The business
Creightons PLC is a UK group that develops, manufactures and sells skincare, sun care and body care products. Its activity is split into three revenue streams: private label for retailers, its own brands and contract manufacturing for other brand owners. The group operates from two manufacturing sites and aims to rebuild margins after years of erosion.
Segments
Private label
The largest and growing revenue stream, with sales of £23.7m in fiscal 2024 1. The company presents itself as a leading supplier to a major UK retailer and is extending its range into SPF and other new categories.
Own brands
Includes brands such as TZone, Balance Active, Feather & Down, The Curl Company and Emma Hardie. Revenue fell to £21.0m in fiscal 2024 1 after the group discontinued low-margin products and lost distribution in one international market.
Contract manufacturing
The most affected stream, with revenue of £8.4m in fiscal 2024 1. The decline reflects reduced orders from customers facing weak demand and the exit from businesses without credit insurance.
Market context
The group operates in the UK personal care market, where consumer demand has been affected by the cost-of-living crisis and high interest rates, with the Bank of England base rate at 5.25% 1. The company is expanding distribution in Scandinavia, the UAE, Spain and digital channels, but sector share and market growth are not detailed in the source.
Trends
- Inflationary pressure and raw material costsheadwind
Import costs and delivery lead times have risen due to the war in Ukraine and Red Sea disruption, and the group is trying to offset this through re-engineering and price increases.
- Margin recovery through efficiencytailwind
Stock reduction, lower overheads and lower warehousing costs have improved margins, and the company says this could turn into higher profit growth if sales recover.
- Digital and online demandtailwind
Digital sales make up a significant share of some brands' sales, and the group is expanding on Amazon and beauty platforms, a channel that could support growth.
- Weak consumer demand and high interest ratesheadwind
Subdued consumer demand and the prospect of higher interest rates for longer affect customer volumes and the group's credit risk.
Competitive position
The source does not name the group's competitors. The company states it operates in a highly competitive environment in which customers can move business to other suppliers, and says it reduces this risk through close customer relationships, its own brand portfolio and diversification of customers and products.
- No competitors named in the source
The source names no competitors, so no ticker is assigned.
- UK private label manufacturers
The company competes with other producers supplying private label to retailers, though the source does not detail them.
- Personal care brands with similar distribution
The group's brands compete for shelf space in stores and on digital platforms with other consumer brands.
- Contract manufacturers
The contract division competes with other manufacturers working for brand owners.
News & filings
In the press
No news in our archive over the last 180 days.
Annual reports (ESEF)
- Annual report 202430 Jul 2024
- Annual report 202318 Jul 2023
Sources
- [1] Annual report, fiscal year ended 2024-03-31 (ESEF) · SEC / Creightons PLC · 31 Mar 2024
Figures computed by olivLaw from ESEF annual reports and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.