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olivLaw · European equity research

Rexel RXL.PA

France · Euronext Paris · ISIN FR0010451203 · Vertical: Listed companies from France

34.39EUR+0.88% · 1 dayClose 05 Nov 2026

Rexel is a global distributor of electrical products and solutions that is shifting its model toward digital services and data-driven offers. Electrification and digitalisation set the direction of the strategy, and the digital share of sales has grown substantially, reaching above 28 % of group sales at the end of 2023.

At the close of 05 Nov 2026, Rexel (RXL.PA) stock was 34.39 EUR (+0.88% on the day), with market capitalisation 10.4 bn EUR, P/E 13.4 on diluted EPS of 2.57 EUR over the last 12 months, dividend yield 3.49%, beta 1.36, 52-week range 29.19–39.30 EUR.

Data as of · AI analysis dated · Source: ESEF annual reports and closing prices, computed by olivLaw.

Market cap
10.4 bn EUR
shares as of 31 Dec 2023
P/E (TTM)
13.4
Diluted EPS TTM 2.57 · TTM to 31 Dec 2023
E/P (TTM)
7.47%
TTM to 31 Dec 2023
Dividend yield
3.49%
DPS 12m 1.20
Beta (2y)
1.36
Volatility (1y) 31%
52-week range
29.1939.30

Price history

Loading chart…

Technical reading

RSI (14)
50.4
neutral
Bollinger (20, 2)
31.77 – 35.72
in the upper half of the band · %B 0.66 · band width 11.7%
SMA 50 / 200
35.04 / 36.05
downtrend (price < SMA50 < SMA200)
MACD (12, 26, 9)
-0.10 / -0.34
MACD above signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyEURO STOXX 50vs EURO STOXX 50Vertical median
1 month−3.2%−0.6%−2.5 pp—
3 months−8.5%−4.2%−4.3 pp—
6 months−8.9%+4.3%−13.2 pp—
Year to date+2.4%+7.5%−5.1 pp—
1 year+16.6%+9.9%+6.7 pp−6.8%
3 years+74.2%+49.8%+24.3 pp−15.9%
5 years+95.1%+42.8%+52.2 pp—
Max drawdown (1y)
−19.3%
14 Jul 2026 → 20 Oct 2026
Max drawdown (5y)
−35.3%
13 Jan 2022 → 05 Jul 2022
Compound annual growth (5y)
+14.3%
EURO STOXX 50 +7.4%

Price returns, dividends excluded.

Quarterly results

ESEF annual reports carry no quarters: the results are annual (below).

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Today's P/E sits at the 100 percentile of its own 3-quarter history (min 6.1, median 9.1, max 9.6; quarters with earnings only).

Fiscal years

Fiscal year2020202120222023
Revenue12.6 bn14.7 bn18.7 bn19.2 bn
Revenue YoYunavailable+16.7%+27.3%+2.4%
Net income-261.2 m597.2 m922.3 m774.7 m
Net income YoYunavailableunavailable+54.4%−16.0%
Diluted EPS-0.861.963.042.57
Diluted EPS YoYunavailableunavailable+55.1%−15.5%
net %-2.1%4.1%4.9%4.0%
Free cash flowunavailableunavailableunavailableunavailable

Balance sheet & financial health

Fiscal year 2023 · 31 Dec 2023

Cash
912.7 m EUR
Financial debt
2.6 bn EUR
Net debt
1.7 bn EUR
Equity
5.5 bn EUR
Total assets
13.6 bn EUR
Debt / equity
0.47x
Current ratio
1.75x
ROE
14.3%
ROA
5.8%
FCF margin
unavailable

Financial statements (source on every figure)

Revenue and net income (EUR)

Margins

Income statement · EUR

Revenue
2021
14.7 bn
2022
18.7 bn
2023
19.2 bn

esef· 18 Mar 2024verified

Cost of revenue
2021
10.8 bn
2022
13.8 bn
2023
14.3 bn

esef· 18 Mar 2024verified

Gross profit
2021
3.9 bn
2022
4.9 bn
2023
4.9 bn

esef· 18 Mar 2024verified

Operating income
2021
911.8 m
2022
1.3 bn
2023
1.2 bn

esef· 18 Mar 2024verified

Pre-tax income
2021
778.4 m
2022
1.2 bn
2023
1.0 bn

esef· 18 Mar 2024verified

Income tax
2021
180.8 m
2022
301.2 m
2023
274.2 m

esef· 18 Mar 2024verified

Net income
2021
597.2 m
2022
922.3 m
2023
774.7 m

esef· 18 Mar 2024verified

Diluted EPS
2021
1.96
2022
3.04
2023
2.57

esef· 18 Mar 2024verified

Dividend per share
2021
0.46
2022
0.76
2023
1.20

esef· 18 Mar 2024verified

Balance sheet · EUR

Cash
2021
573.5 m
2022
895.4 m
2023
912.7 m

esef· 18 Mar 2024verified

Inventories
2021
2.1 bn
2022
2.3 bn
2023
2.4 bn

esef· 18 Mar 2024verified

Current assets
2021
5.6 bn
2022
6.7 bn
2023
6.7 bn

esef· 18 Mar 2024verified

Property, plant & equipment, net
2021
271.9 m
2022
306.8 m
2023
354.5 m

esef· 18 Mar 2024verified

Goodwill
2021
3.4 bn
2022
3.5 bn
2023
3.7 bn

esef· 18 Mar 2024verified

Intangibles (excl. goodwill)
2021
1.2 bn
2022
1.2 bn
2023
1.5 bn

esef· 18 Mar 2024verified

Total assets
2021
11.6 bn
2022
12.9 bn
2023
13.6 bn

esef· 18 Mar 2024verified

Long-term debt
2021
1.3 bn
2022
1.8 bn
2023
2.6 bn

esef· 18 Mar 2024verified

Current liabilities
2021
4.3 bn
2022
4.3 bn
2023
3.8 bn

esef· 18 Mar 2024verified

Total liabilities
2021
7.0 bn
2022
7.6 bn
2023
8.1 bn

esef· 18 Mar 2024verified

Equity
2021
4.6 bn
2022
5.3 bn
2023
5.5 bn

esef· 18 Mar 2024verified

Shares outstanding at year end
2021
303.1 m
2022
303.4 m
2023
301.4 m

esef· 18 Mar 2024derived

Cash flow · EUR

Operating cash flow
2021
717.7 m
2022
840.1 m
2023
942.1 m

esef· 18 Mar 2024verified

Investing cash flow
2021
-542.3 m
2022
-182.1 m
2023
-709.3 m

esef· 18 Mar 2024verified

Financing cash flow
2021
-299.7 m
2022
-286.6 m
2023
-200.8 m

esef· 18 Mar 2024verified

Dividends paid
2021
139.6 m
2022
230.1 m
2023
362.2 m

esef· 18 Mar 2024verified

Computed indicators

Growth

Revenue growth (YoY)
2.4%
computed by olivLawFY 2023
Revenue CAGR 3Y
15.0%
computed by olivLawFY 2020 → FY 2023
Revenue CAGR 5Y
unavailable
input data missing
EBIT growth (YoY)
-9.4%
computed by olivLawFY 2023
Net income growth (YoY)
-16.0%
computed by olivLawFY 2023
Net income CAGR 3Y
unavailable
the base of the ratio is not positive
Net income CAGR 5Y
unavailable
input data missing
EPS growth (YoY)
-15.5%
computed by olivLawFY 2023
EPS CAGR 3Y
unavailable
the base of the ratio is not positive
EPS CAGR 5Y
unavailable
input data missing
FCF growth (YoY)
unavailable
input data missing

Profitability

Gross margin
25.5%
computed by olivLawFY 2023
EBITDA margin
unavailable
input data missing
EBIT margin
6.4%
computed by olivLawFY 2023
Net margin
4.0%
computed by olivLawFY 2023
FCF margin
unavailable
input data missing

Returns

ROE
14.3%
computed by olivLawFY 2023 · balance sheet at 31 Dec 2023
ROA
5.8%
computed by olivLawFY 2023 · balance sheet at 31 Dec 2023
ROIC
13.4%
computed by olivLawFY 2023 · balance sheet at 31 Dec 2023
ROCE
12.4%
computed by olivLawFY 2023 · balance sheet at 31 Dec 2023
Payout ratio (EPS)
46.7%
computed by olivLawFY 2023
Payout ratio (FCF)
unavailable
input data missing

Balance sheet

Net debt
1.7 bn EUR
computed by olivLawbalance sheet at 31 Dec 2023
Net debt / EBITDA
unavailable
input data missing
Debt / equity
0.5x
computed by olivLawbalance sheet at 31 Dec 2023
Interest coverage
unavailable
input data missing

Liquidity

Current ratio
1.7x
computed by olivLawbalance sheet at 31 Dec 2023
Quick ratio
1.1x
computed by olivLawbalance sheet at 31 Dec 2023
Cash ratio
0.2x
computed by olivLawbalance sheet at 31 Dec 2023

Cash

Operating cash flow
942.1 m EUR
computed by olivLawFY 2023
Capital expenditure
unavailable
input data missing
Free cash flow
unavailable
input data missing
FCF conversion
unavailable
input data missing
Cash conversion
unavailable
input data missing

Efficiency

Days sales outstanding
unavailable
input data missing
Days inventory outstanding
60 days
computed by olivLawFY 2023 · balance sheet at 31 Dec 2023
Days payables outstanding
unavailable
input data missing
Cash conversion cycle
unavailable
input data missing

Market and valuation

Market capitalisation
10.4 bn EUR
computed by olivLawbalance sheet at 31 Dec 2023
Enterprise value
12.0 bn EUR
computed by olivLawbalance sheet at 31 Dec 2023
Market cap / net income TTM
13.4x
computed by olivLawFY 2023
P/E (TTM)
13.4x
computed by olivLawFY 2023
Earnings yield
7.5%
computed by olivLawFY 2023
P/B
1.9x
computed by olivLawbalance sheet at 31 Dec 2023
P/S
0.5x
computed by olivLawFY 2023 · balance sheet at 31 Dec 2023
EV/EBITDA
unavailable
input data missing
EV/EBIT
9.9x
computed by olivLawFY 2023 · balance sheet at 31 Dec 2023
EV/Sales
0.6x
computed by olivLawFY 2023 · balance sheet at 31 Dec 2023
P/FCF
unavailable
input data missing
FCF yield
unavailable
input data missing
Dividend yield
3.5%
computed by olivLawFY 2023
Shareholder yield (distributions)
3.5%
computed by olivLawFY 2023 · balance sheet at 31 Dec 2023

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Insufficient data
What is missing
  • score weight coverage: 45.8% of at least 60%

A scoring methodology on indicators and valuation, not investment advice.

Closing price

34.39 EUR

05 Nov 2026Source: olivLaw, closing series

Market cap: 10.4 bn EUR

Key indicators

Market capitalisation
10.4 bn EUR
computed by olivLawbalance sheet at 31 Dec 2023
P/E (TTM)
13.4x
computed by olivLawFY 2023
P/B
1.9x
computed by olivLawbalance sheet at 31 Dec 2023
EV/EBITDA
unavailable
input data missing
ROE
14.3%
computed by olivLawFY 2023 · balance sheet at 31 Dec 2023
Net margin
4.0%
computed by olivLawFY 2023
Revenue growth (YoY)
2.4%
computed by olivLawFY 2023
Dividend yield
3.5%
computed by olivLawFY 2023

Coverage and freshness

25/37 reporting lines present
Latest full fiscal year: 2023
Latest reported period: 31 Dec 2023
Latest balance sheet date: 31 Dec 2023
Share count (cover of the latest filing), as of: 31 Dec 2023
Source: esefpublished 18 Mar 2024
verified 103derived 7

The data is older than the freshness threshold.

Score by group

46% · Insufficient data

Estimated value range

Low
22.41
EUR per share
Mid
31.43
EUR per share
High
49.42
EUR per share
Price: 34.39 EUR
The price is within the range
Potential to the central value: -8.6% (value / price − 1)
Margin of safety: -9.4% (1 − price / value)
Agreement between methods: low · 2 methods used · 2 independent bases

The combined range = the median of the valid methods' low, central and high values; it is not a probability interval and does not cover every result. Envelope of all methods: 16.32 – 76.59 EUR.

Valuation assumptions are editorial choices, not measured; beta is not measured.

Method ranges (EUR per share)

— — Mid · ▏ Price

Valuation methods

  • DCF (discounted cash flow)unavailable · input data missing
  • Peers: EV/EBITDAunavailable · input data missing
  • Peers: P/E28.51 – 76.59 (Mid 44.03)
    20 companies used · median multiple 17.1x · quartiles 11.1x – 29.8x
    74SW.PA, ABEO.PA, AC.PA, ADP.PA, AF.PA, AI.PA, ALBON.PA, ALCIS.PA, ALCLA.PA, ALFER.PA, ALHEX.PA, ALO.PA, ALPWG.PA, ALSOG.PA, ANTIN.PA, ARAMI.PA, ATE.PA, AUB.PA, AURE.PA, BB.PA
  • Dividend discount (DDM)16.32 – 22.25 (Mid 18.83)

Assumptions (illustrative, editorial)

Risk-free rate
3.0%
Equity risk premium
5.5%
Beta (default)
1.00
Cost of equity
8.5%
Terminal growth
2.0%

Factor scorecard

Insufficient data

Minimum-evidence gate: score weight coverage: 45.8% of at least 60%

FactorValueScoreWeight used
ROIC · Quality13.4%71 (vs peers)23%
Net margin · Quality4.0%74 (vs peers)14%
FCF conversion · Qualityunavailableunavailable—
Revenue CAGR 3Y · Growth15.0%100 (on a fixed band)18%
EPS CAGR 3Y · Growthunavailableunavailable—
Net debt / EBITDA · Balance sheetunavailableunavailable—
Interest coverage · Balance sheetunavailableunavailable—
Current ratio · Balance sheet1.7x79 (on a fixed band)9%
P/E (TTM) · Valuation13.4x70 (vs peers)23%
EV/EBITDA · Valuationunavailableunavailable—
FCF yield · Valuationunavailableunavailable—
Shareholder yield (distributions) · Returns3.5%50 (on a fixed band)14%
Payout ratio (FCF) · Returnsunavailableunavailable—

Factors without a value were dropped; the remaining weights were renormalised.

Score groups

  • Balance sheet· partial79/100 · 1/3 factors with a value
  • Growth· partial100/100 · 1/2 factors with a value
  • Quality73/100 · 2/3 factors with a value
  • Returns· partial50/100 · 1/2 factors with a value
  • Valuation· partial70/100 · 1/3 factors with a value

A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

Memo

REXEL (RXL.PA). Latest full fiscal year: 2023; data up to 2023-12-31.

Figures computed from the financial statements: revenue 19.2 bn EUR in 2023; YoY growth 2.4%; net margin 4.0%; ROE 14.3%.

The estimated value range is 22.41–49.42 EUR per share (median of 2 methods, agreement: low); assumptions are illustrative. Against the central value of 31.43 EUR, the price of 34.39 EUR leaves a potential of -8.6% (value / price − 1) and a margin of safety of -9.4% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

Insufficient data for a verdict (score weight coverage: 45.8% of at least 60%).

Text generated deterministically from the figures shown; no language model. Not investment advice.

What supports the thesis

  • ROIC: 13.4%
  • Net margin: 4.0%
  • Revenue CAGR 3Y: 15.0%
  • Current ratio: 1.7x

What contradicts it

  • The valuation methods diverge

Not assessed (insufficient data or a ratio without meaning): FCF conversion, EPS CAGR 3Y, Net debt / EBITDA, Interest coverage, EV/EBITDA, FCF yield, Payout ratio (FCF).

Versus the vertical median

Listed companies from France · same country · compared with 39 companies

Multiples and returns vs the median

P/E
13.4x
vertical median 18.3x
below median (−26.7%)
EV/EBITDA
—
vertical median 6.3x
P/S
0.5x
vertical median 0.5x
above median (+5.7%)
P/B
1.9x
vertical median 1.1x
above median (+77.6%)
ROE
14.3%
vertical median 4.2%
above median (+244.9%)
Net margin
4.0%
vertical median 1.1%
above median (+258.9%)
EBIT margin
6.4%
vertical median 3.2%
above median (+100.0%)
Revenue YoY
2.4%
vertical median 0.6%
above median (+310.4%)
Net debt/EBITDA
—
vertical median -1.2x
Dividend yield
3.5%
vertical median 1.7%
above median (+105.0%)

Price rebased to 100 (monthly, 5 years)

Companies in the vertical

Market capP/EROENet marginRevenue YoY1A / 3A
AI.PAL'air Liquide Societe Anonyme Pour L'etude Et L'exploitation Des Procedes Georges Claude109.3 bn33.212.9%12.2%−2.0%+26% / +32%
AC.PAAccor13.8 bn30.79.6%8.0%+0.6%+6% / +56%
ADP.PAAeroports De Paris11.7 bn34.17.8%5.6%+12.1%−7% / +4%
RXL.PARexel10.4 bn13.414.3%4.0%+2.4%+5% / +55%
AKE.PAArkema7.1 bn115.40.9%0.7%−5.0%+12% / −37%
ALO.PAAlstom5.8 bn18.33.1%1.7%+3.7%−51% / −4%
AF.PAAir France - Klm4.3 bn13.6—1.0%+4.8%+20% / +9%
ATE.PAAlten3.1 bn29.54.8%2.6%−1.1%+33% / −29%
BB.PASociete Bic2.7 bn31.35.0%4.1%−4.8%+32% / +5%
ANTIN.PAAntin Infrastructure Partners1.4 bn13.021.9%36.6%−8.1%−24% / −35%
74SW.PA74software792.7 m20.98.9%8.5%+44.8%−13% / +41%
AUB.PAAubay667.4 m17.813.6%6.3%+11.3%+3% / +45%
ASY.PAAssystem507.1 m69.92.5%1.1%+7.4%−19% / −18%
ATO.PAAtos Se483.0 m—-23,400.0%-17.5%−16.5%−45% / −94%
ARAMI.PAAramis Group298.8 m15.010.0%0.8%+6.3%−33% / −16%
ARVEN.PAArverne Group246.1 m—-14.0%-115.3%+27.0%+20% / −35%
BGO.PACompagnie Chargeurs Invest189.4 m—-8.6%-5.7%−2.9%unavailable / unavailable
ALCIS.PACatering International & Services145.0 m28.49.3%1.9%+5.8%+39% / +107%
ALCGM.PACegedim144.6 m—-2.6%-1.2%+10.9%−26% / −49%
ATEME.PAAteme144.0 m151.32.8%1.0%+2.2%+82% / +77%
ALHEX.PAHexaom144.0 m6.79.9%2.2%+13.1%−32% / +7%
ALBON.PACompagnie Lebon111.7 m16.54.2%8.8%−17.9%+6% / +8%
ALHYF.PALhyfe75.8 m—-33.4%-570.5%+287.2%unavailable / unavailable
ALFER.PASergeferrari Group61.5 m11.55.1%1.5%+7.4%−33% / −27%
ABEO.PAAbeo60.8 m7.36.9%3.0%+12.6%−13% / −54%

1- and 3-year price returns: for RXL.PA from daily closes (the same as the performance table), for the other companies from month-end closes.

olivLaw engine forecast

The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

The engine has no published run for this company yet.

Valuation scenarios (editable assumptions)

Illustrative scenarios

Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

Bear
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Base
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Bull
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Nothing is saved.

Estimated price (EUR)

Estimated priceBearBaseBull
1 years
22.47
Total return -32% · Per year -32%
39.55
Total return 19% · Per year 19%
59.32
Total return 77% · Per year 77%
3 years
26.66
Total return -13% · Per year -4%
52.30
Total return 66% · Per year 18%
85.42
Total return 166% · Per year 39%
5 years
31.62
Total return 10% · Per year 2%
69.17
Total return 128% · Per year 18%
123.01
Total return 294% · Per year 32%
What moves the 3-year price the most
  • Exit P/E± 13.08
  • Net margin± 9.15
  • Annual revenue growth± 6.83
  • Annual dilution± 0.77

AI analysis

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

In brief

Rexel is a global distributor of electrical products and solutions that is shifting its model toward digital services and data-driven offers. Electrification and digitalisation set the direction of the strategy, and the digital share of sales has grown substantially, reaching above 28 % of group sales at the end of 2023 1.

SWOT

Strengths

  • Dense branch network and precise logistics that enable fast deliveries to a large customer base 1.
  • Digital leadership position in the industry, with a high share of online sales 1.
  • Ongoing investment in IT systems and data, supported by dedicated digital centres 1.

Weaknesses

  • Maturity of the data-driven marketing approach varies between countries, and rollout remains gradual 1.
  • Dependence on IT systems and external IT service providers increases vulnerability to outages 1.
  • High staff turnover and an ageing workforce could affect the continuity of skills 1.

Opportunities

  • Growing demand for home automation, connected objects and eco-efficient solutions could open new segments 1.
  • Using customer data could improve branch assortments and supplier relations 1.
  • Expanding digital services and analytics tools could increase service-related revenue 1.

Threats

  • Cyberattacks and system failures could interrupt sales and damage reputation 1.
  • Extreme weather events could disrupt warehouses, transport and raw material supply 1.
  • Competition from online platforms and direct-selling manufacturers could reduce market share 1.

Risks

  • Cyberattacks and system failureshigh

    Unavailability of systems or a cyberattack could affect sales, strategic data and reputation, and the company rates its residual exposure as high 1.

  • Marketing and data skillsmedium

    Difficulty moving to a customer- and data-driven marketing approach could lead to an unsuitable offer plan, with excess inventory and write-downs 1.

  • Data collection and exploitationmedium

    If data is not managed correctly in all countries, digital tools could become less effective, affecting service and results 1.

  • Human resources and successionmedium

    Recruitment difficulties, high turnover and succession planning for key posts could affect service levels and financial performance 1.

  • Physical climate risksmedium

    Extreme weather events could damage the group's and suppliers' facilities, raising costs along the value chain 1.

Investment thesis

What would need to be true (bull case)

  • If digitalisation keeps raising the share of online sales and services, the group could strengthen its industry leadership 1.
  • Rising demand for electrification and eco-efficient solutions could support volumes over the long term 1.
  • A dense branch network and efficient logistics could provide an advantage that is hard for competitors to replicate 1.

What would break the thesis

  • Cyber risks and dependence on IT systems could lead to lost sales and unexpected costs 1.
  • Recruitment difficulties and high turnover could affect skills and service quality 1.
  • Competition from online platforms and direct-selling manufacturers could compress margins in some categories 1.

What to watch

  • Evolution of the digital share of sales from the 28 % level of 20232026
  • Progress of IT and digital investment from the 58.7 million euro level of 20232026
  • Staff turnover rate and recruitment trendsnext annual report
  • Evolution of the inventory write-down provision and stock turnovernext annual report

Products, market & competition

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

The business

Rexel distributes electrical products and solutions to customers across several countries, through its network of branches, logistics centres and digital channels. The group aims to become a reference services company in the use of digital and data, with centralised coordination of initiatives developed regionally in Europe, North America and Asia-Pacific 1. As a distributor, Rexel sells to both residential and industrial customers, and its advantage rests on its dense branch network and rapid stock-based deliveries 1. With roughly 636 000 customers and about 500 000 order lines delivered daily, the model depends on logistics efficiency and assortment quality 1.

Segments

Digital sales and services

Sales through digital channels represented about 28 % of revenue in 2023, up from roughly 25 % in 2022, with a share close to 38 % in Europe 1. Digital services generated more than 5.4 billion euros in 2023, compared with nearly 4.7 billion in 2022 1.

Branches and traditional distribution

The physical branch network remained the main source of revenue in 2023 and also supports continuity of deliveries if IT systems are interrupted 1. Market structure differs widely between countries, from high residential shares to predominantly industrial customers 1.

Market context

The electrical distribution market is fragmented by country, and electrical standards and customer profiles differ from one region to another, which makes building a uniform offer plan difficult 1. Demand is supported by digitalisation, home automation, connected objects and robotisation, but these require more frequent offer updates and advanced technical skills 1. The residential and industrial mix varies strongly: in 2023 the residential segment represented about 41 % of sales in France and 7 % in North America, while the industrial segment represented about 18 % in France and 34 % in North America 1.

Trends

  • Digitalisation of sales channelsmixed

    A rising share of digital sales and greater use of IT systems could improve efficiency and customer satisfaction, but it also increases exposure to system failures or cyberattacks 1.

  • Electrification and low-carbon solutionstailwind

    Rexel aims to promote eco-efficient electrical solutions and renewable energy, which could support long-term demand if electrification continues 1.

  • Shortage of skilled labourheadwind

    Tight labour markets, notably in North America, China and logistics, could make it harder to recruit and retain talent and could affect service levels 1.

  • Physical climate risksheadwind

    Floods, wildfires and droughts could affect branches, warehouses and the supply chain if extreme events become more frequent 1.

Competitive position

Rexel operates in an electrical distribution sector with regional competition and pressure from general distributors, and its advantage rests on the density of its branch network and its logistics capacity 1. The sources provided do not detail competitor positions, so the comparative analysis remains limited to information in the annual report 1.

  • Regional electrical distributors

    Local players in each country compete on price, availability and service, and the intensity of competition varies across markets 1.

  • General equipment distributors

    These players may compete in certain product segments, especially where standard offers are easy to compare 1.

  • Online sales platforms

    Third-party digital channels could contest small and medium customers, which obliges the group to maintain its digital advantage 1.

  • Manufacturers selling direct

    Producers that distribute directly to customers could reduce the room for distributors in some product categories 1.

News & filings

In the press

No news in our archive over the last 180 days.

Annual reports (ESEF)

Sources

  1. [1] Annual report, fiscal year ended 2023-12-31 (ESEF) · SEC / Rexel · 31 Dec 2023

Figures computed by olivLaw from ESEF annual reports and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.

Rexel (RXL.PA): stock, results, valuation and forecast · olivLaw