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olivLaw · European equity research

The Beauty Tech Group plc TBTG.L

United Kingdom · London Stock Exchange · ISIN GB00BTWSXB68 · Vertical: Listed companies from United Kingdom

5.16GBP−0.39% · 1 dayClose 05 Nov 2026

The Beauty Tech Group plc develops and sells at-home beauty devices under three brands, relying largely on direct online sales to consumers. Revenue grew 39.4% in fiscal 2025 to 141.0 million pounds sterling, and the company listed on the London Stock Exchange main market with a debt-free balance sheet, drawing attention to a growing market segment.

At the close of 05 Nov 2026, The Beauty Tech Group plc (TBTG.L) stock was 5.16 GBP (−0.39% on the day), with market capitalisation 465.8 m GBP, P/E 46.9 on diluted EPS of 0.11 GBP over the last 12 months, beta 0.55, 52-week range 2.22–5.18 GBP.

Data as of · AI analysis dated · Source: ESEF annual reports and closing prices, computed by olivLaw.

Market cap
465.8 m GBP
shares as of 31 Dec 2025
P/E (TTM)
46.9
Diluted EPS TTM 0.11 · TTM to 31 Dec 2025
E/P (TTM)
2.13%
TTM to 31 Dec 2025
Dividend yield
unavailable
Beta (2y)
0.55
Volatility (1y) 45%
52-week range
2.225.18

Price history

Loading chart…

Technical reading

RSI (14)
69.4
strong (55–70)
Bollinger (20, 2)
4.35 – 5.25
in the upper half of the band · %B 0.90 · band width 18.8%
SMA 50 / 200
4.32 / 3.48
uptrend (price > SMA50 > SMA200)
MACD (12, 26, 9)
0.21 / 0.20
MACD above signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyEURO STOXX 50vs EURO STOXX 50Vertical median
1 month+6.4%−0.6%+7.0 pp—
3 months+45.8%−4.2%+49.9 pp—
6 months+64.3%+4.3%+60.0 pp—
Year to date+77.9%+7.5%+70.4 pp—
1 year+115.0%+9.9%+105.1 pp+5.8%
3 yearsunavailable+49.8%unavailable+26.3%
5 yearsunavailable+42.8%unavailable—
Max drawdown (1y)
−27.5%
30 Jan 2026 → 30 Mar 2026
Max drawdown (5y)
−27.5%
30 Jan 2026 → 30 Mar 2026
Compound annual growth (5y)
unavailable
EURO STOXX 50 +7.4%

Price returns, dividends excluded.

Quarterly results

ESEF annual reports carry no quarters: the results are annual (below).

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Today's P/E sits at the 100 percentile of its own 1-quarter history (min 26.4, median 26.4, max 26.4; quarters with earnings only).

Fiscal years

Fiscal year20242025
Revenue101.1 m141.0 m
Revenue YoYunavailable+39.4%
Net income1.7 m9.9 m
Net income YoYunavailable+483.7%
Diluted EPS0.020.11
Diluted EPS YoYunavailable+450.0%
net %1.7%7.0%
Free cash flow14.6 m28.3 m

Balance sheet & financial health

Fiscal year 2025 · 31 Dec 2025

Cash
40.8 m GBP
Financial debt
0 GBP
Net debt
-40.8 m GBP
Equity
89.9 m GBP
Total assets
139.0 m GBP
Debt / equity
0.00x
Current ratio
1.98x
ROE
16.8%
ROA
8.1%
FCF margin
20.1%

Financial statements (source on every figure)

Revenue and net income (GBP)

Margins

Income statement · GBP

Revenue
2024
101.1 m
2025
141.0 m

esef· 29 Apr 2026verified

Cost of revenue
2024
43.7 m
2025
52.6 m

esef· 29 Apr 2026verified

Gross profit
2024
57.4 m
2025
88.3 m

esef· 29 Apr 2026verified

Operating income
2024
12.5 m
2025
22.2 m

esef· 29 Apr 2026verified

Interest expense
2024
8.6 m
2025
6.8 m

esef· 29 Apr 2026verified

Pre-tax income
2024
5.1 m
2025
15.2 m

esef· 29 Apr 2026verified

Income tax
2024
3.4 m
2025
5.3 m

esef· 29 Apr 2026verified

Net income
2024
1.7 m
2025
9.9 m

esef· 29 Apr 2026verified

Diluted EPS
2024
0.02
2025
0.11

esef· 29 Apr 2026verified

Balance sheet · GBP

Cash
2024
14.5 m
2025
40.8 m

esef· 29 Apr 2026verified

Receivables
2024
16.6 m
2025
18.2 m

esef· 29 Apr 2026verified

Inventories
2024
17.1 m
2025
19.2 m

esef· 29 Apr 2026verified

Current assets
2024
48.2 m
2025
78.2 m

esef· 29 Apr 2026verified

Property, plant & equipment, net
2024
1.4 m
2025
3.4 m

esef· 29 Apr 2026verified

Total assets
2024
105.3 m
2025
139.0 m

esef· 29 Apr 2026verified

Accounts payable
2024
21.0 m
2025
32.7 m

esef· 29 Apr 2026verified

Short-term debt
2024
71.0 k
2025
0

esef· 29 Apr 2026verified

Long-term debt
2024
41.5 m
2025
0

esef· 29 Apr 2026verified

Current liabilities
2024
27.5 m
2025
39.4 m

esef· 29 Apr 2026verified

Total liabilities
2024
77.2 m
2025
49.1 m

esef· 29 Apr 2026verified

Equity
2024
28.1 m
2025
89.9 m

esef· 29 Apr 2026verified

Shares outstanding at year end
2024
85.1 m
2025
90.3 m

esef· 29 Apr 2026derived

Cash flow · GBP

Operating cash flow
2024
15.5 m
2025
30.8 m

esef· 29 Apr 2026verified

Capex
2024
919.0 k
2025
2.5 m

esef· 29 Apr 2026verified

Free cash flow
2024
14.6 m ≈
2025
28.3 m ≈

esef· 29 Apr 2026derived

Investing cash flow
2024
-7.6 m
2025
-6.2 m

esef· 29 Apr 2026verified

Financing cash flow
2024
-4.9 m
2025
2.0 m

esef· 29 Apr 2026verified

Computed indicators

Growth

Revenue growth (YoY)
39.4%
computed by olivLawFY 2025
Revenue CAGR 3Y
unavailable
input data missing
Revenue CAGR 5Y
unavailable
input data missing
EBIT growth (YoY)
77.5%
computed by olivLawFY 2025
Net income growth (YoY)
483.7%
computed by olivLawFY 2025
Net income CAGR 3Y
unavailable
input data missing
Net income CAGR 5Y
unavailable
input data missing
EPS growth (YoY)
450.0%
computed by olivLawFY 2025
EPS CAGR 3Y
unavailable
input data missing
EPS CAGR 5Y
unavailable
input data missing
FCF growth (YoY)
94.5%
computed by olivLawFY 2025

Profitability

Gross margin
62.7%
computed by olivLawFY 2025
EBITDA margin
unavailable
input data missing
EBIT margin
15.8%
computed by olivLawFY 2025
Net margin
7.0%
computed by olivLawFY 2025
FCF margin
20.1%
computed by olivLawFY 2025

Returns

ROE
16.8%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROA
8.1%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROIC
27.8%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROCE
22.3%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Payout ratio (EPS)
unavailable
input data missing
Payout ratio (FCF)
unavailable
input data missing

Balance sheet

Net debt
-40.8 m GBP
computed by olivLawbalance sheet at 31 Dec 2025
Net debt / EBITDA
unavailable
input data missing
Debt / equity
0.0x
computed by olivLawbalance sheet at 31 Dec 2025
Interest coverage
3.3x
computed by olivLawFY 2025

Liquidity

Current ratio
2.0x
computed by olivLawbalance sheet at 31 Dec 2025
Quick ratio
1.5x
computed by olivLawbalance sheet at 31 Dec 2025
Cash ratio
1.0x
computed by olivLawbalance sheet at 31 Dec 2025

Cash

Operating cash flow
30.8 m GBP
computed by olivLawFY 2025
Capital expenditure
2.5 m GBP
computed by olivLawFY 2025
Free cash flow
28.3 m GBP
computed by olivLawFY 2025
FCF conversion
285.2%
computed by olivLawFY 2025
Cash conversion
unavailable
input data missing

Efficiency

Days sales outstanding
45 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Days inventory outstanding
126 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Days payables outstanding
186 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Cash conversion cycle
-15 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025

Market and valuation

Market capitalisation
465.8 m GBP
computed by olivLawbalance sheet at 31 Dec 2025
Enterprise value
425.0 m GBP
computed by olivLawbalance sheet at 31 Dec 2025
Market cap / net income TTM
46.9x
computed by olivLawFY 2025
P/E (TTM)
46.9x
computed by olivLawFY 2025
Earnings yield
2.1%
computed by olivLawFY 2025
P/B
5.2x
computed by olivLawbalance sheet at 31 Dec 2025
P/S
3.3x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
EV/EBITDA
unavailable
input data missing
EV/EBIT
19.1x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
EV/Sales
3.0x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
P/FCF
16.4x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
FCF yield
6.1%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero
Shareholder yield (distributions)
unavailable
input data missing

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Insufficient data
What is missing
  • score weight coverage: 52.1% of at least 60%

A scoring methodology on indicators and valuation, not investment advice.

Closing price

5.16 GBP

05 Nov 2026Source: olivLaw, closing series

Market cap: 465.8 m GBP

Key indicators

Market capitalisation
465.8 m GBP
computed by olivLawbalance sheet at 31 Dec 2025
P/E (TTM)
46.9x
computed by olivLawFY 2025
P/B
5.2x
computed by olivLawbalance sheet at 31 Dec 2025
EV/EBITDA
unavailable
input data missing
ROE
16.8%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Net margin
7.0%
computed by olivLawFY 2025
Revenue growth (YoY)
39.4%
computed by olivLawFY 2025
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero

Coverage and freshness

27/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 31 Dec 2025
Latest balance sheet date: 31 Dec 2025
Share count (cover of the latest filing), as of: 31 Dec 2025
Source: esefpublished 29 Apr 2026
verified 67derived 2

Score by group

52% · Insufficient data

Estimated value range

unavailable — no valuation assumptions for the reporting currency

Valuation assumptions are editorial choices, not measured; beta is not measured.

Valuation methods

    Assumptions (illustrative, editorial)

    Risk-free rate
    6.5%
    Equity risk premium
    6.0%
    Beta (default)
    1.00
    Cost of equity
    12.5%
    Terminal growth
    3.0%

    Factor scorecard

    Insufficient data

    Minimum-evidence gate: score weight coverage: 52.1% of at least 60%

    FactorValueScoreWeight used
    ROIC · Quality27.8%79 (vs peers)20%
    Net margin · Quality7.0%43 (vs peers)12%
    FCF conversion · Quality285.2%100 (on a fixed band)12%
    Revenue CAGR 3Y · Growthunavailableunavailable—
    EPS CAGR 3Y · Growthunavailableunavailable—
    Net debt / EBITDA · Balance sheetunavailableunavailable—
    Interest coverage · Balance sheet3.3x27 (on a fixed band)12%
    Current ratio · Balance sheet2.0x99 (on a fixed band)8%
    P/E (TTM) · Valuation46.9x0 (vs peers)20%
    EV/EBITDA · Valuationunavailableunavailable—
    FCF yield · Valuation6.1%76 (on a fixed band)16%
    Shareholder yield (distributions) · Returnsunavailableunavailable—
    Payout ratio (FCF) · Returnsunavailableunavailable—

    Factors without a value were dropped; the remaining weights were renormalised.

    Score groups

    • Balance sheet56/100 · 2/3 factors with a value
    • Growth· partialunavailable · 0/2 factors with a value
    • Quality75/100 · 3/3 factors with a value
    • Returns· partialunavailable · 0/2 factors with a value
    • Valuation34/100 · 2/3 factors with a value

    A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

    Memo

    THE BEAUTY TECH GROUP PLC (TBTG.L). Latest full fiscal year: 2025; data up to 2025-12-31.

    Figures computed from the financial statements: revenue 141.0 m GBP in 2025; YoY growth 39.4%; net margin 7.0%; ROE 16.8%.

    The estimated value range is 3.07–4.17 GBP per share (median of 2 methods, agreement: low); assumptions are illustrative. Against the central value of 3.56 GBP, the price of 5.16 GBP leaves a potential of -30.9% (value / price − 1) and a margin of safety of -44.8% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

    Insufficient data for a verdict (score weight coverage: 52.1% of at least 60%).

    Text generated deterministically from the figures shown; no language model. Not investment advice.

    What supports the thesis

    • ROIC: 27.8%
    • FCF conversion: 285.2%
    • Current ratio: 2.0x
    • FCF yield: 6.1%

    What contradicts it

    • Interest coverage: 3.3x
    • P/E (TTM): 46.9x
    • The price is above the estimated value range
    • The valuation methods diverge

    Not assessed (insufficient data or a ratio without meaning): Revenue CAGR 3Y, EPS CAGR 3Y, Net debt / EBITDA, EV/EBITDA, Shareholder yield (distributions), Payout ratio (FCF).

    Versus the vertical median

    Listed companies from United Kingdom · same country · compared with 39 companies

    Multiples and returns vs the median

    P/E
    46.9x
    vertical median 15.3x
    above median (+205.8%)
    EV/EBITDA
    —
    vertical median —
    P/S
    3.3x
    vertical median 1.5x
    above median (+115.1%)
    P/B
    5.2x
    vertical median 2.2x
    above median (+139.8%)
    ROE
    16.8%
    vertical median 14.4%
    above median (+17.1%)
    Net margin
    7.0%
    vertical median 10.8%
    below median (−34.6%)
    EBIT margin
    15.8%
    vertical median 22.9%
    below median (−31.2%)
    Revenue YoY
    39.4%
    vertical median 7.9%
    above median (+399.9%)
    Net debt/EBITDA
    —
    vertical median —
    Dividend yield
    —
    vertical median 2.9%

    Price rebased to 100 (monthly, 5 years)

    Companies in the vertical

    Market capP/EROENet marginRevenue YoY1A / 3A
    BATS.LBritish American Tobacco P.L.C.104.3 bn13.516.5%30.3%−1.0%+7% / +88%
    ABF.LAssociated British Foods PLC14.7 bn14.39.2%5.3%−3.1%−5% / −15%
    0EV1.LCarnival PLC5.5 bn4.146.7%13.4%+6.4%unavailable / unavailable
    BAB.LBabcock International Group PLC5.1 bn24.734.7%4.1%+7.2%−10% / +158%
    AUTO.LAutotrader Group PLC4.8 bn16.460.2%47.1%+3.9%−13% / −23%
    BBY.LBalfour Beatty PLC4.2 bn16.323.2%2.8%+15.2%+20% / +160%
    ABDN.LAberdeen Group PLC4.1 bn10.88.0%28.9%−2.1%+11% / +41%
    BKG.LThe Berkeley Group Holdings PLC3.6 bn11.38.8%13.4%−4.2%−0% / −22%
    BME.LB&M European Value Retail PLC2.9 bn17.421.2%2.8%+3.7%+68% / −51%
    AJB.LAj Bell PLC2.4 bn22.849.9%33.1%+18.0%+8% / +128%
    ASHM.LAshmore Group PLC1.4 bn13.913.1%71.6%−0.1%+28% / +18%
    BCG.LBaltic Classifieds Group PLC1.2 bn23.215.8%57.6%+6.9%−99% / −99%
    APN.LApplied Nutrition PLC763.6 m36.241.2%19.7%+24.2%+71% / unavailable
    BAG.LA.G. Barr P.L.C.671.9 m14.414.4%10.8%+4.0%−7% / +26%
    ASC.LAsos PLC494.5 m—-81.3%-12.0%−14.7%+71% / +8%
    ALFA.LAlfa Financial Software Holdings PLC486.8 m16.361.5%23.8%+15.3%−28% / +10%
    TBTG.LThe Beauty Tech Group PLC465.8 m46.916.8%7.0%+39.4%+89% / unavailable
    AML.LAston Martin Lagonda Global Holdings PLC344.3 m—-93.4%-39.2%−20.6%−45% / −85%
    APTD.LAptitude Software Group PLC111.3 m28.57.2%6.2%−7.3%−30% / −23%
    AMGO.LAmigo Holdings PLC9.9 m———−81.9%+325% / +844%
    ASBE.LAssociated British Engineering PLC605.3 k—-19.1%—unavailableunavailable / unavailable
    AMIF.LAmicorp Fs (uk) PLC221.6 k0.127.5%9.1%+8.1%unavailable / unavailable
    AAF.LAirtel Africa PLC——24.1%10.6%+29.5%−7% / +164%
    AAL.LAnglo American PLC——-19.3%-20.2%+4.5%+30% / +76%
    ACG.LAcg Metals Limited——-80.3%-32.0%+134.8%+60% / +63%

    1- and 3-year price returns: for TBTG.L from daily closes (the same as the performance table), for the other companies from month-end closes.

    olivLaw engine forecast

    The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

    The engine has no published run for this company yet.

    Valuation scenarios (editable assumptions)

    Illustrative scenarios

    Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

    Bear
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Base
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Bull
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Nothing is saved.

    Estimated price (GBP)

    Estimated priceBearBaseBull
    1 years
    3.37
    Total return -35% · Per year -35%
    5.93
    Total return 15% · Per year 15%
    8.90
    Total return 73% · Per year 73%
    3 years
    4.00
    Total return -22% · Per year -8%
    7.85
    Total return 52% · Per year 15%
    12.82
    Total return 148% · Per year 35%
    5 years
    4.74
    Total return -8% · Per year -2%
    10.38
    Total return 101% · Per year 15%
    18.46
    Total return 258% · Per year 29%
    What moves the 3-year price the most
    • Exit P/E± 1.96
    • Net margin± 1.37
    • Annual revenue growth± 1.02
    • Annual dilution± 0.12

    AI analysis

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    In brief

    The Beauty Tech Group plc develops and sells at-home beauty devices under three brands, relying largely on direct online sales to consumers. Revenue grew 39.4% in fiscal 2025 to 141.0 million pounds sterling, and the company listed on the London Stock Exchange main market with a debt-free balance sheet, drawing attention to a growing market segment.

    SWOT

    Strengths

    • The brand has strong direct recognition, supported by consumer searches and numerous reviews.
    • The company has a debt-free balance sheet after the IPO and high cash generation relative to EBITDA.
    • The portfolio spans four technologies and is backed by independent clinical validation.

    Weaknesses

    • Revenue is concentrated in CurrentBody Skin, which makes the company sensitive to one product's performance.
    • ZIIP Beauty and Tria Laser still contribute little, and their recovery depends on execution.
    • The company relies on discretionary spending, so demand could weaken in a difficult economic period.

    Opportunities

    • The segment could keep growing if home device adoption expands into new countries.
    • The Tria Laser relaunch could open a scaling opportunity in laser hair removal.
    • A new product pipeline could strengthen the position in markets where awareness is still low.

    Threats

    • Trade tariffs could raise production costs and compress margins.
    • Changes to social media algorithms or advertising policies could reduce brand visibility.
    • Product safety failures or stricter regulation could lead to recalls.

    Risks

    • Brand reputation and product safetyhigh

      A loss of consumer confidence in device quality or safety could increase returns and attract regulatory scrutiny.

    • Reliance on digital channelsmedium

      Changes to platform algorithms or policies could reduce access to the target audience.

    • Supply chain disruptionmedium

      Supplier problems or geopolitical events could cause product shortages and higher costs.

    • Foreign currency exposuremedium

      Revenue and costs in dollars, euros and other currencies could significantly affect reported results, although the company partly hedges this exposure.

    • Regulatory compliancemedium

      New post-listing obligations and compliance requirements across several jurisdictions could lead to fines or market restrictions if breached.

    Investment thesis

    What would need to be true (bull case)

    • If category growth continues and the secondary brands accelerate, revenue could keep rising, supported by better margins and a clean balance sheet.
    • Removing financing costs and IPO expenses could significantly improve reported profit in the coming years.
    • If the company scales Tria Laser and ZIIP Beauty, its dependence on a single brand could fall.

    What would break the thesis

    • Concentration of revenue in CurrentBody Skin leaves the company exposed if that brand's sales slow.
    • Marketing and staff costs could grow faster than revenue if conversion weakens.
    • Tariffs or a weak economic cycle could reduce demand for products seen as discretionary.

    What to watch

    • Sales trajectory of ZIIP Beauty and the Tria Laser relaunch2027
    • Gross margin once older ZIIP Beauty stock has sold through2026
    • Reported revenue and profit excluding IPO costsnext 10-K
    • Impact of US tariffs on production costs2027

    Products, market & competition

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    The business

    The company combines premium beauty brand expertise with hardware manufacturing capabilities. Its model rests on four core technologies, LED, radio frequency, microcurrent and laser, and on direct-to-consumer sales through online channels, supported by seven warehouses across the US, UK, Europe, Asia and Australia. According to the annual report, product development cycles of two to three years create a barrier to entry.

    The main brand, CurrentBody Skin, generated 89.2% of revenue in fiscal 2025 1. ZIIP Beauty focuses on microcurrent, and Tria Laser, acquired in 2024, brings patents in at-home laser hair removal. The company states that about 75% of revenue comes from consumers searching directly for its brand names, which reduces reliance on paid digital advertising 1.

    After its October 2025 listing, the company used IPO proceeds to repay all bank debt, loan notes and preference shares. Gross margin rose to 62.7% and adjusted free cash flow reached 34.4 million pounds sterling in fiscal 2025 1. The company also discontinued low-margin third-party sales, which changed its revenue mix.

    Segments

    ZIIP Beauty

    The microcurrent brand grew 46% in fiscal 2025, which the company describes as a foundation year with a redesigned product range. Management targets fiscal 2027 as the breakthrough year for acceleration.

    Tria Laser

    Acquired in 2024, the brand contributed 2.0 million pounds sterling from legacy stock in its first year. The product relaunched in March 2026 and could open a scaling opportunity in at-home laser hair removal 1.

    Market context

    The company operates in the at-home beauty device (AHBD) market, which, according to sources cited in the report, grew about 13% a year in the US and 14% in the UK and Germany over 2019 to 2024 1. Management estimates the global market is worth between 9 and 12 billion pounds sterling and that the segment still represents a small share of beauty spending in key regions, suggesting room for expansion.

    Growth depends on consumer awareness, clinical validation of device efficacy and cost advantages versus professional treatments. The company's revenue is spread geographically, with the US and Canada representing 39.8% of total in fiscal 2025 1.

    Trends

    • Growth of the at-home device categorytailwind

      Consumer interest and clinical validation support demand in a category that is still under-penetrated, which could extend growth if the trend holds.

    • Lower production coststailwind

      The redesigned ZIIP products and dual manufacturing could lower input costs, which may support margins if older inventory sells through.

    • US tariff policymixed

      Higher tariffs on key manufacturing hubs could raise costs, although the company is diversifying production across the US, China, India and Thailand.

    • Regulatory and governance requirementsheadwind

      The listing and the new UK Corporate Governance Code add compliance obligations that could increase administrative costs.

    Competitive position

    The annual report does not name competitors, but states that, to its knowledge, it is the only major operator covering all four core technologies. Competition is described in terms of barriers to entry such as brand trust, hardware complexity and long development cycles rather than a list of rivals.

    The market is fragmented, and companies selling similar devices may react more slowly than those with shorter development cycles. The company says independent clinical validation is not universal in this segment, which could give it a trust advantage.

    • Unnamed LED and radio frequency device makers

      The report does not name competitors in this category and describes it generically as a market with lower entry barriers.

    • Professional aesthetic treatment providers

      The company compares the cost of home devices with clinic treatments but names no provider.

    • At-home laser hair removal makers

      Tria Laser competes in a category where the report cites patents, without naming rivals.

    • Online beauty retailers selling devices

      E-commerce competition is mentioned only indirectly, with no names given in the source.

    News & filings

    In the press

    No news in our archive over the last 180 days.

    Annual reports (ESEF)

    Sources

    1. [1] Annual report, fiscal year ended 2025-12-31 (ESEF) · SEC / The Beauty Tech Group plc · 31 Dec 2025

    Figures computed by olivLaw from ESEF annual reports and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.

    The Beauty Tech Group plc (TBTG.L): stock, results, valuation and forecast · olivLaw