olivlawolivlaw

olivLaw · European equity research

Pierre et Vacances VAC.PA

France · Euronext Paris · ISIN FR0000073041 · Vertical: Listed companies from France

1.87EUR+0.11% · 1 dayClose 05 Nov 2026

Pierre et Vacances is a European tourism group that operates residences and Center Parcs villages, and for fiscal 2026 it confirms an adjusted EBITDA guidance of 185 mn EUR. Its strategic plan targets adjusted EBITDA of 270 mn EUR by 2030, in a context of a change in shareholding.

At the close of 05 Nov 2026, Pierre et Vacances (VAC.PA) stock was 1.87 EUR (+0.11% on the day), with market capitalisation 901.4 m EUR, P/E 26.8 on diluted EPS of 0.07 EUR over the last 12 months, beta 0.68, 52-week range 1.52–1.98 EUR.

Data as of · AI analysis dated · Source: ESEF annual reports and closing prices, computed by olivLaw.

Market cap
901.4 m EUR
shares as of 30 Sept 2025
P/E (TTM)
26.8
Diluted EPS TTM 0.07 · TTM to 30 Sept 2025
E/P (TTM)
3.74%
TTM to 30 Sept 2025
Dividend yield
unavailable
Beta (2y)
0.68
Volatility (1y) 27%
52-week range
1.521.98

Price history

Loading chart…

Technical reading

RSI (14)
54.1
neutral
Bollinger (20, 2)
1.86 – 1.89
in the upper half of the band · %B 0.58 · band width 1.7%
SMA 50 / 200
1.86 / 1.83
uptrend (price > SMA50 > SMA200)
MACD (12, 26, 9)
0.00 / 0.00
MACD below signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyEURO STOXX 50vs EURO STOXX 50Vertical median
1 month+0.2%−0.6%+0.9 pp—
3 months−0.1%−4.2%+4.1 pp—
6 months−3.1%+4.3%−7.4 pp—
Year to date+0.2%+7.5%−7.3 pp—
1 year+20.0%+9.9%+10.1 pp−6.8%
3 years+45.7%+49.8%−4.1 pp−15.9%
5 years−20.8%+42.8%−63.7 pp—
Max drawdown (1y)
−17.1%
07 Jan 2026 → 30 Mar 2026
Max drawdown (5y)
−68.3%
09 Aug 2022 → 17 Oct 2022
Compound annual growth (5y)
−4.6%
EURO STOXX 50 +7.4%

Price returns, dividends excluded.

Quarterly results

ESEF annual reports carry no quarters: the results are annual (below).

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Today's P/E sits at the 50 percentile of its own 2-quarter history (min 24.2, median 29.7, max 35.3; quarters with earnings only).

Fiscal years

Fiscal year202320242025
Revenue1.8 bn1.8 bn1.9 bn
Revenue YoYunavailable+1.8%+2.7%
Net income-63.1 m20.0 m33.7 m
Net income YoYunavailableunavailable+68.1%
Diluted EPS-0.140.040.07
Diluted EPS YoYunavailableunavailable+75.0%
net %-3.5%1.1%1.8%
Free cash flowunavailableunavailableunavailable

Balance sheet & financial health

Fiscal year 2025 · 30 Sept 2025

Cash
97.7 m EUR
Financial debt
48.9 m EUR
Net debt
-48.9 m EUR
Equity
-342.2 m EUR
Total assets
3.8 bn EUR
Debt / equity
unavailable
Current ratio
0.57x
ROE
unavailable
ROA
0.9%
FCF margin
unavailable

Financial statements (source on every figure)

Revenue and net income (EUR)

Margins

Income statement · EUR

Revenue
2023
1.8 bn
2024
1.8 bn
2025
1.9 bn

esef· 08 Jan 2026verified

Operating income
2023
189.0 m
2024
224.8 m
2025
236.6 m

esef· 08 Jan 2026verified

Interest expense
2023
251.2 m
2024
227.8 m
2025
194.7 m

esef· 08 Jan 2026verified

Income tax
2023
19.3 m
2024
740.0 k
2025
16.6 m

esef· 08 Jan 2026verified

Net income
2023
-63.1 m
2024
20.0 m
2025
33.7 m

esef· 08 Jan 2026verified

Diluted EPS
2023
-0.14
2024
0.04
2025
0.07

esef· 08 Jan 2026verified

Balance sheet · EUR

Cash
2023
468.8 m
2024
86.9 m
2025
97.7 m

esef· 08 Jan 2026verified

Receivables
2023
171.7 m
2024
170.4 m
2025
158.3 m

esef· 08 Jan 2026verified

Inventories
2023
135.9 m
2024
121.7 m
2025
151.0 m

esef· 08 Jan 2026verified

Current assets
2023
—
2024
665.4 m
2025
653.8 m

esef· 08 Jan 2026verified

Property, plant & equipment, net
2023
274.6 m
2024
302.5 m
2025
336.2 m

esef· 08 Jan 2026verified

Goodwill
2023
140.1 m
2024
142.5 m
2025
146.1 m

esef· 08 Jan 2026verified

Intangibles (excl. goodwill)
2023
130.2 m
2024
140.8 m
2025
145.3 m

esef· 08 Jan 2026verified

Total assets
2023
4.4 bn
2024
3.8 bn
2025
3.8 bn

esef· 08 Jan 2026verified

Long-term debt
2023
329.0 m
2024
38.9 m
2025
48.9 m

esef· 08 Jan 2026verified

Current liabilities
2023
—
2024
1.2 bn
2025
1.2 bn

esef· 08 Jan 2026verified

Equity
2023
-425.8 m
2024
-381.2 m
2025
-342.2 m

esef· 08 Jan 2026verified

Shares outstanding at year end
2023
450.7 m
2024
500.7 m
2025
481.0 m

esef· 08 Jan 2026derived

Cash flow · EUR

Operating cash flow
2023
314.7 m
2024
285.9 m
2025
321.4 m

esef· 08 Jan 2026verified

Investing cash flow
2023
-80.7 m
2024
-112.3 m
2025
-77.2 m

esef· 08 Jan 2026verified

Financing cash flow
2023
-220.4 m
2024
-555.4 m
2025
-233.3 m

esef· 08 Jan 2026verified

Computed indicators

Growth

Revenue growth (YoY)
2.7%
computed by olivLawFY 2025
Revenue CAGR 3Y
unavailable
input data missing
Revenue CAGR 5Y
unavailable
input data missing
EBIT growth (YoY)
5.3%
computed by olivLawFY 2025
Net income growth (YoY)
68.1%
computed by olivLawFY 2025
Net income CAGR 3Y
unavailable
input data missing
Net income CAGR 5Y
unavailable
input data missing
EPS growth (YoY)
75.0%
computed by olivLawFY 2025
EPS CAGR 3Y
unavailable
input data missing
EPS CAGR 5Y
unavailable
input data missing
FCF growth (YoY)
unavailable
input data missing

Profitability

Gross margin
unavailable
input data missing
EBITDA margin
unavailable
input data missing
EBIT margin
12.7%
computed by olivLawFY 2025
Net margin
1.8%
computed by olivLawFY 2025
FCF margin
unavailable
input data missing

Returns

ROE
unavailable
equity is negative: the ratio is not economically meaningful (not by itself insolvency; usually the result of buybacks)
ROA
0.9%
computed by olivLawFY 2025 · balance sheet at 30 Sept 2025
ROIC
unavailable
equity is negative: buybacks shrink the invested capital and ROIC would come out large without meaning anything
ROCE
8.8%
computed by olivLawFY 2025 · balance sheet at 30 Sept 2025
Payout ratio (EPS)
unavailable
input data missing
Payout ratio (FCF)
unavailable
input data missing

Balance sheet

Net debt
-48.9 m EUR
computed by olivLawbalance sheet at 30 Sept 2025
Net debt / EBITDA
unavailable
input data missing
Debt / equity
unavailable
equity is negative: the ratio is not economically meaningful (not by itself insolvency; usually the result of buybacks)
Interest coverage
1.2x
computed by olivLawFY 2025

Liquidity

Current ratio
0.6x
computed by olivLawbalance sheet at 30 Sept 2025
Quick ratio
0.4x
computed by olivLawbalance sheet at 30 Sept 2025
Cash ratio
0.1x
computed by olivLawbalance sheet at 30 Sept 2025

Cash

Operating cash flow
321.4 m EUR
computed by olivLawFY 2025
Capital expenditure
unavailable
input data missing
Free cash flow
unavailable
input data missing
FCF conversion
unavailable
input data missing
Cash conversion
unavailable
input data missing

Efficiency

Days sales outstanding
32 days
computed by olivLawFY 2025 · balance sheet at 30 Sept 2025
Days inventory outstanding
unavailable
input data missing
Days payables outstanding
unavailable
input data missing
Cash conversion cycle
unavailable
input data missing

Market and valuation

Market capitalisation
901.4 m EUR
computed by olivLawbalance sheet at 30 Sept 2025
Enterprise value
852.5 m EUR
computed by olivLawbalance sheet at 30 Sept 2025
Market cap / net income TTM
26.8x
computed by olivLawFY 2025
P/E (TTM)
26.8x
computed by olivLawFY 2025
Earnings yield
3.7%
computed by olivLawFY 2025
P/B
unavailable
equity is negative: the ratio is not economically meaningful (not by itself insolvency; usually the result of buybacks)
P/S
0.5x
computed by olivLawFY 2025 · balance sheet at 30 Sept 2025
EV/EBITDA
unavailable
input data missing
EV/EBIT
3.6x
computed by olivLawFY 2025 · balance sheet at 30 Sept 2025
EV/Sales
0.5x
computed by olivLawFY 2025 · balance sheet at 30 Sept 2025
P/FCF
unavailable
input data missing
FCF yield
unavailable
input data missing
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero
Shareholder yield (distributions)
unavailable
input data missing

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Insufficient data
What is missing
  • indicators available: 4 of at least 6
  • score weight coverage: 27.1% of at least 60%

A scoring methodology on indicators and valuation, not investment advice.

Closing price

1.87 EUR

05 Nov 2026Source: olivLaw, closing series

Market cap: 901.4 m EUR

Key indicators

Market capitalisation
901.4 m EUR
computed by olivLawbalance sheet at 30 Sept 2025
P/E (TTM)
26.8x
computed by olivLawFY 2025
P/B
unavailable
equity is negative: the ratio is not economically meaningful (not by itself insolvency; usually the result of buybacks)
EV/EBITDA
unavailable
input data missing
ROE
unavailable
equity is negative: the ratio is not economically meaningful (not by itself insolvency; usually the result of buybacks)
Net margin
1.8%
computed by olivLawFY 2025
Revenue growth (YoY)
2.7%
computed by olivLawFY 2025
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero

Coverage and freshness

21/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 30 Sept 2025
Latest balance sheet date: 30 Sept 2025
Share count (cover of the latest filing), as of: 30 Sept 2025
Source: esefpublished 08 Jan 2026
verified 65derived 3

The data is older than the freshness threshold.

Score by group

27% · Insufficient data

Estimated value range

Low
0.78
EUR per share
Mid
1.20
EUR per share
High
2.09
EUR per share
Price: 1.87 EUR
The price is within the range
Potential to the central value: -36.0% (value / price − 1)
Margin of safety: -56.3% (1 − price / value)
Agreement between methods: single method · 1 methods used · 1 independent bases

The combined range = the median of the valid methods' low, central and high values; it is not a probability interval and does not cover every result. Envelope of all methods: 0.78 – 2.09 EUR.

Valuation assumptions are editorial choices, not measured; beta is not measured.

Method ranges (EUR per share)

— — Mid · ▏ Price

Valuation methods

  • DCF (discounted cash flow)unavailable · input data missing
  • Peers: EV/EBITDAunavailable · input data missing
  • Peers: P/E0.78 – 2.09 (Mid 1.20)
    20 companies used · median multiple 17.1x · quartiles 11.1x – 29.8x
    74SW.PA, ABEO.PA, AC.PA, ADP.PA, AF.PA, AI.PA, ALBON.PA, ALCIS.PA, ALCLA.PA, ALFER.PA, ALHEX.PA, ALO.PA, ALPWG.PA, ALSOG.PA, ANTIN.PA, ARAMI.PA, ATE.PA, AUB.PA, AURE.PA, BB.PA
  • Dividend discount (DDM)unavailable · the company pays no dividend: a dividend model needs an explicit initiation assumption

Assumptions (illustrative, editorial)

Risk-free rate
3.0%
Equity risk premium
5.5%
Beta (default)
1.00
Cost of equity
8.5%
Terminal growth
2.0%

Factor scorecard

Insufficient data

Minimum-evidence gate: indicators available: 4 of at least 6; score weight coverage: 27.1% of at least 60%

FactorValueScoreWeight used
ROIC · Qualityunavailableunavailable—
Net margin · Quality1.8%59 (vs peers)23%
FCF conversion · Qualityunavailableunavailable—
Revenue CAGR 3Y · Growthunavailableunavailable—
EPS CAGR 3Y · Growthunavailableunavailable—
Net debt / EBITDA · Balance sheetunavailableunavailable—
Interest coverage · Balance sheet1.2x0 (on a fixed band)23%
Current ratio · Balance sheet0.6x0 (on a fixed band)15%
P/E (TTM) · Valuation26.8x43 (vs peers)38%
EV/EBITDA · Valuationunavailableunavailable—
FCF yield · Valuationunavailableunavailable—
Shareholder yield (distributions) · Returnsunavailableunavailable—
Payout ratio (FCF) · Returnsunavailableunavailable—

Factors without a value were dropped; the remaining weights were renormalised.

Score groups

  • Balance sheet0/100 · 2/3 factors with a value
  • Growth· partialunavailable · 0/2 factors with a value
  • Quality· partial59/100 · 1/3 factors with a value
  • Returns· partialunavailable · 0/2 factors with a value
  • Valuation· partial43/100 · 1/3 factors with a value

A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

Memo

PIERRE ET VACANCES (VAC.PA). Latest full fiscal year: 2025; data up to 2025-09-30.

Figures computed from the financial statements: revenue 1.9 bn EUR in 2025; YoY growth 2.7%; net margin 1.8%.

The estimated value range is 0.78–2.09 EUR per share (median of 1 methods, agreement: single method); assumptions are illustrative. Against the central value of 1.20 EUR, the price of 1.87 EUR leaves a potential of -36.0% (value / price − 1) and a margin of safety of -56.3% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

Insufficient data for a verdict (indicators available: 4 of at least 6; score weight coverage: 27.1% of at least 60%).

Text generated deterministically from the figures shown; no language model. Not investment advice.

What supports the thesis

No signal among the computed factors. That is not an absence of risk: factors without data were not assessed, and business risks (margins, inventory, demand) are in the source-based analysis.

What contradicts it

  • Interest coverage: 1.2x
  • Current ratio: 0.6x

Not assessed (insufficient data or a ratio without meaning): ROIC, FCF conversion, Revenue CAGR 3Y, EPS CAGR 3Y, Net debt / EBITDA, EV/EBITDA, FCF yield, Shareholder yield (distributions), Payout ratio (FCF).

Versus the vertical median

Listed companies from France · same country · compared with 39 companies

Multiples and returns vs the median

P/E
26.8x
vertical median 18.3x
above median (+46.6%)
EV/EBITDA
—
vertical median 6.3x
P/S
0.5x
vertical median 0.5x
below median (−5.7%)
P/B
—
vertical median 1.1x
ROE
—
vertical median 4.2%
Net margin
1.8%
vertical median 1.1%
above median (+60.1%)
EBIT margin
12.7%
vertical median 3.2%
above median (+299.2%)
Revenue YoY
2.7%
vertical median 0.6%
above median (+354.1%)
Net debt/EBITDA
—
vertical median -1.2x
Dividend yield
—
vertical median 1.7%

Price rebased to 100 (monthly, 5 years)

Companies in the vertical

Market capP/EROENet marginRevenue YoY1A / 3A
AI.PAL'air Liquide Societe Anonyme Pour L'etude Et L'exploitation Des Procedes Georges Claude109.3 bn33.212.9%12.2%−2.0%+26% / +32%
AC.PAAccor13.8 bn30.79.6%8.0%+0.6%+6% / +56%
ADP.PAAeroports De Paris11.7 bn34.17.8%5.6%+12.1%−7% / +4%
AKE.PAArkema7.1 bn115.40.9%0.7%−5.0%+12% / −37%
ALO.PAAlstom5.8 bn18.33.1%1.7%+3.7%−51% / −4%
AF.PAAir France - Klm4.3 bn13.6—1.0%+4.8%+20% / +9%
ATE.PAAlten3.1 bn29.54.8%2.6%−1.1%+33% / −29%
BB.PASociete Bic2.7 bn31.35.0%4.1%−4.8%+32% / +5%
ANTIN.PAAntin Infrastructure Partners1.4 bn13.021.9%36.6%−8.1%−24% / −35%
VAC.PAPierre Et Vacances901.4 m26.8—1.8%+2.7%+18% / +36%
74SW.PA74software792.7 m20.98.9%8.5%+44.8%−13% / +41%
AUB.PAAubay667.4 m17.813.6%6.3%+11.3%+3% / +45%
ASY.PAAssystem507.1 m69.92.5%1.1%+7.4%−19% / −18%
ATO.PAAtos Se483.0 m—-23,400.0%-17.5%−16.5%−45% / −94%
ARAMI.PAAramis Group298.8 m15.010.0%0.8%+6.3%−33% / −16%
ARVEN.PAArverne Group246.1 m—-14.0%-115.3%+27.0%+20% / −35%
BGO.PACompagnie Chargeurs Invest189.4 m—-8.6%-5.7%−2.9%unavailable / unavailable
ALCIS.PACatering International & Services145.0 m28.49.3%1.9%+5.8%+39% / +107%
ALCGM.PACegedim144.6 m—-2.6%-1.2%+10.9%−26% / −49%
ATEME.PAAteme144.0 m151.32.8%1.0%+2.2%+82% / +77%
ALHEX.PAHexaom144.0 m6.79.9%2.2%+13.1%−32% / +7%
ALBON.PACompagnie Lebon111.7 m16.54.2%8.8%−17.9%+6% / +8%
ALHYF.PALhyfe75.8 m—-33.4%-570.5%+287.2%unavailable / unavailable
ALFER.PASergeferrari Group61.5 m11.55.1%1.5%+7.4%−33% / −27%
ABEO.PAAbeo60.8 m7.36.9%3.0%+12.6%−13% / −54%

1- and 3-year price returns: for VAC.PA from daily closes (the same as the performance table), for the other companies from month-end closes.

olivLaw engine forecast

The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

The engine has no published run for this company yet.

Valuation scenarios (editable assumptions)

Illustrative scenarios

Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

Bear
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Base
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Bull
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Nothing is saved.

Estimated price (EUR)

Estimated priceBearBaseBull
1 years
1.09
Total return -42% · Per year -42%
1.92
Total return 3% · Per year 3%
2.90
Total return 55% · Per year 55%
3 years
1.02
Total return -46% · Per year -18%
2.03
Total return 8% · Per year 3%
3.36
Total return 79% · Per year 22%
5 years
0.95
Total return -49% · Per year -13%
2.14
Total return 14% · Per year 3%
3.90
Total return 108% · Per year 16%
What moves the 3-year price the most
  • Exit P/E± 0.51
  • Net margin± 0.35
  • Annual revenue growth± 0.30
  • Annual dilution± 0.03

AI analysis

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

In brief

Pierre et Vacances is a European tourism group that operates residences and Center Parcs villages, and for fiscal 2026 it confirms an adjusted EBITDA guidance of 185 mn EUR 1. Its strategic plan targets adjusted EBITDA of 270 mn EUR by 2030 1, in a context of a change in shareholding.

SWOT

Strengths

  • The group has recognised tourism brands and an online channel that accounts for most of its sales 1.
  • The mixed model of owned assets, leases and asset-light activities gives financial flexibility 1.
  • The booking portfolio is significantly higher than in the previous fiscal year 1.

Weaknesses

  • The age of some site assets may reduce attractiveness and the quality of the customer experience 1.
  • Reliance on major renovation investment, a large part financed by the group, can put pressure on the balance sheet 1.
  • Risks in attracting and retaining staff may affect operational capacity and service quality 1.

Opportunities

  • Expanding the accommodation portfolio, including through asset-light models, could support revenue growth 1.
  • Developing maeva and the campsite offer could open new customer segments 1.
  • Partnerships with institutional investors could finance projects without overly straining the group's balance sheet 1.

Threats

  • Competition from private rental platforms could reduce occupancy or prices 1.
  • Inflation in energy and construction costs could erode operating margins 1.
  • Cyberattacks and IT system outages could affect operations and customer data 1.

Risks

  • Competition and loss of attractiveness riskhigh

    The growth of alternative accommodation can affect site occupancy and keep pressure on prices, while missed renovation investment could accelerate asset ageing 1.

  • Cyber riskhigh

    Digitalised distribution increases exposure to cyberattacks and system failures, which could affect operations and personal data 1.

  • Project development and execution riskmedium

    Scarce available land, appeals against permits and investor reluctance can slow development and generate unanticipated costs 1.

  • Staff attraction and retention riskmedium

    Difficulty recruiting and retaining key employees can affect operational capacity and customer experience 1.

  • Insurance coverage gapslow

    Some risks, such as strikes, pandemics or political instability, are not covered by insurance, and the related operating losses could affect results 1.

Investment thesis

What would need to be true (bull case)

  • If the group's adjusted EBITDA and tourism revenue targets are confirmed, the strategic plan could support longer-term profitability growth 1.
  • The asset-light model and partial financing of investment by third-party owners could limit the balance sheet exposure to new projects 1.
  • A booking portfolio above the previous year's level could point to solid demand early in fiscal 2025/2026 1.

What would break the thesis

  • Competition from rental platforms and other accommodation alternatives could reduce occupancy and prices, weighing on the EBITDA target 1.
  • The heavy renovation investment need could strain cash flow if revenue does not grow enough 1.
  • Cyber risks and reliance on online channels could create operational or reputational losses in the event of a major outage 1.

What to watch

  • Delivery of the adjusted EBITDA guidance for fiscal 20262026
  • Development of the booking portfolio and average selling priceFirst half 2025/2026
  • Progress of the renovation investment programme and third-party financingNext annual report
  • Outcome of the strategic options review in the context of the change in shareholding2026

Products, market & competition

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

The business

The group operates several tourism brands, including Pierre & Vacances, Center Parcs, Adagio and maeva, through site operation, leases and asset-light models such as management and marketing mandates 1. The parent is a French société anonyme based in Paris, and its fiscal year runs from 1 October to 30 September 1. More than 60 % of revenue is generated online, through its own platforms and commercial partners 1.

The business model combines development through franchises or management contracts with digital booking systems across all brands 1. For property projects, a partner real estate company created in 2022 can finance operations, which reduces the group's property holding risk 1.

The group has a plan to invest in renovation and upgrading of its sites, with a large part of capex financed by the group and the rest by third-party owners, mostly institutional 1. The plan aims to grow the number of accommodation units and improve customer experience through digitalisation 1.

Segments

Tourism (Pierre & Vacances, Center Parcs, Adagio, maeva)

The main segment is tourism revenue, for which the group targets average annual growth of 5.8 % over five years, reaching 2,490 mn EUR in 2030 1. Growth relies on expanding the unit portfolio, which could exceed 50,000 accommodation units by 2030 1.

Real estate and asset management

Real estate activity covers project development, sales and owner relations, and the group uses asset-light models to reduce exposure to the property cycle 1. Managing owner relations and lease renewals influences the level of renovation investment 1.

Market context

The holiday tourism market is marked by rising competition from hotels, premium campsites and private rental platforms 1. The group expects its tourism revenue to grow in line with market prospects, although this assumption could be affected if demand slows 1.

The average accommodation selling price is expected to rise modestly over the plan period, and occupancy to improve, according to the group's assumptions 1. The booking portfolio for the first half of fiscal 2025/2026 is significantly higher than in the previous year 1.

Trends

  • Digitalisation of distributiontailwind

    Online sales and proprietary platforms let the group attract new customers and optimise pricing, which could support revenue if they remain effective 1.

  • Rising energy and renovation costsheadwind

    Inflation in energy and renovation costs can reduce the group's competitiveness and slow the investment needed to maintain site standards 1.

  • Expansion of alternative accommodationheadwind

    Growth in premium campsites and holiday rentals could intensify competition and pressure occupancy or prices 1.

  • Regulatory framework for furnished holiday rentalsmixed

    Measures governing furnished holiday rentals may reduce treatment asymmetries between platforms and professional operators, particularly for tax, if applied effectively 1.

Competitive position

The group faces competition from private holiday rental platforms, premium campsite chains and other tourism operators, and the concentration of direct Center Parcs competitors in the Netherlands raises competitive intensity 1. The group argues it can differentiate through the quality standard of its major brands, flexible stay durations and price ranges that include transport and activities 1.

  • Private holiday rental platforms (meublés de tourisme)

    Described generically as an alternative form of accommodation that can reduce occupancy and pressure prices.

  • Booking.com

    Named as a commercial partner that attracts new customers, and also part of the group's online distribution channels.

  • Premium campsite chains

    Cited as an alternative offer that intensifies competition in the holiday segment.

  • Direct Center Parcs competitors in the Netherlands

    Their concentration is cited as a factor that can strengthen competitive intensity.

News & filings

In the press

No news in our archive over the last 180 days.

Annual reports (ESEF)

Sources

  1. [1] Annual report, fiscal year ended 2025-09-30 (ESEF) · SEC / Pierre et Vacances · 30 Sept 2025

Figures computed by olivLaw from ESEF annual reports and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.