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olivLaw · European equity research

Wickes Group plc WIX.L

United Kingdom · London Stock Exchange · ISIN GB00BL6C2002 · Vertical: Listed companies from United Kingdom

2.44GBP+1.46% · 1 dayClose 05 Nov 2026

Wickes is a British home improvement retailer focused on trade customers, kitchens and bathrooms, and home energy solutions. The company grew its market share in 2025 and raised its long-term store ambition, in a market where consumer confidence remains cautious.

At the close of 05 Nov 2026, Wickes Group plc (WIX.L) stock was 2.44 GBP (+1.46% on the day), with market capitalisation 559.2 m GBP, P/E 14.9 on diluted EPS of 0.16 GBP over the last 12 months, beta 0.69, 52-week range 1.71–2.55 GBP.

Data as of · AI analysis dated · Source: ESEF annual reports and closing prices, computed by olivLaw.

Market cap
559.2 m GBP
shares as of 27 Dec 2025
P/E (TTM)
14.9
Diluted EPS TTM 0.16 · TTM to 27 Dec 2025
E/P (TTM)
6.72%
TTM to 27 Dec 2025
Dividend yield
unavailable
Beta (2y)
0.69
Volatility (1y) 32%
52-week range
1.712.55

Price history

Loading chart…

Technical reading

RSI (14)
76.8
overbought (≥ 70)
Bollinger (20, 2)
1.94 – 2.54
in the upper half of the band · %B 0.83 · band width 27.0%
SMA 50 / 200
2.06 / 2.05
uptrend (price > SMA50 > SMA200)
MACD (12, 26, 9)
0.11 / 0.10
MACD above signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyEURO STOXX 50vs EURO STOXX 50Vertical median
1 month+22.0%−0.6%+22.6 pp—
3 months+20.8%−4.2%+25.0 pp—
6 months+17.6%+4.3%+13.3 pp—
Year to date+3.8%+7.5%−3.7 pp—
1 year+12.7%+9.9%+2.8 pp+5.8%
3 years+94.6%+49.8%+44.7 pp+26.3%
5 years+7.0%+42.8%−35.8 pp—
Max drawdown (1y)
−33.0%
26 Feb 2026 → 15 May 2026
Max drawdown (5y)
−52.5%
06 Dec 2021 → 29 Sept 2022
Compound annual growth (5y)
+1.4%
EURO STOXX 50 +7.4%

Price returns, dividends excluded.

Quarterly results

ESEF annual reports carry no quarters: the results are annual (below).

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Today's P/E sits at the 67 percentile of its own 3-quarter history (min 12.1, median 14.4, max 20.4; quarters with earnings only).

Fiscal years

Fiscal year202320242025
Revenue1.6 bn1.5 bn1.6 bn
Revenue YoYunavailable−0.6%+5.9%
Net income29.8 m18.1 m38.5 m
Net income YoYunavailable−39.3%+112.7%
Diluted EPS0.120.080.16
Diluted EPS YoYunavailable−35.9%+118.7%
net %1.9%1.2%2.4%
Free cash flow147.2 m137.4 m171.1 m

Balance sheet & financial health

Fiscal year 2025 · 27 Dec 2025

Cash
91.7 m GBP
Financial debt
unavailable GBP
Net debt
unavailable GBP
Equity
130.9 m GBP
Total assets
1.1 bn GBP
Debt / equity
unavailable
Current ratio
1.07x
ROE
27.8%
ROA
3.5%
FCF margin
10.5%

Financial statements (source on every figure)

Revenue and net income (GBP)

Margins

Income statement · GBP

Revenue
2023
1.6 bn
2024
1.5 bn
2025
1.6 bn

esef· 18 Mar 2026verified

Cost of revenue
2023
988.8 m
2024
977.9 m
2025
1.0 bn

esef· 18 Mar 2026verified

Gross profit
2023
565.0 m
2024
566.6 m
2025
603.8 m

esef· 18 Mar 2026verified

Operating income
2023
62.9 m
2024
47.3 m
2025
70.6 m

esef· 18 Mar 2026verified

Interest expense
2023
—
2024
31.4 m
2025
32.1 m

esef· 18 Mar 2026verified

Pre-tax income
2023
41.1 m
2024
23.2 m
2025
48.7 m

esef· 18 Mar 2026verified

Income tax
2023
11.3 m
2024
4.8 m
2025
10.9 m

esef· 18 Mar 2026verified

Net income
2023
29.8 m
2024
18.1 m
2025
38.5 m

esef· 18 Mar 2026verified

Diluted EPS
2023
0.12
2024
0.08
2025
0.16

esef· 18 Mar 2026verified

Balance sheet · GBP

Cash
2023
97.5 m
2024
86.3 m
2025
91.7 m

esef· 18 Mar 2026verified

Receivables
2023
74.1 m
2024
70.6 m
2025
63.7 m

esef· 18 Mar 2026verified

Inventories
2023
195.5 m
2024
192.9 m
2025
199.4 m

esef· 18 Mar 2026verified

Current assets
2023
367.1 m
2024
350.5 m
2025
356.4 m

esef· 18 Mar 2026verified

Property, plant & equipment, net
2023
123.2 m
2024
113.3 m
2025
116.6 m

esef· 18 Mar 2026verified

Goodwill
2023
8.4 m
2024
12.6 m
2025
12.6 m

esef· 18 Mar 2026verified

Intangibles (excl. goodwill)
2023
14.3 m
2024
10.0 m
2025
6.1 m

esef· 18 Mar 2026verified

Total assets
2023
1.1 bn
2024
1.1 bn
2025
1.1 bn

esef· 18 Mar 2026verified

Current liabilities
2023
311.5 m
2024
306.2 m
2025
332.5 m

esef· 18 Mar 2026verified

Total liabilities
2023
909.8 m
2024
932.5 m
2025
969.8 m

esef· 18 Mar 2026verified

Equity
2023
163.3 m
2024
146.4 m
2025
130.9 m

esef· 18 Mar 2026verified

Shares outstanding at year end
2023
252.5 m
2024
235.1 m
2025
229.2 m

esef· 18 Mar 2026derived

Cash flow · GBP

Operating cash flow
2023
179.3 m
2024
162.0 m
2025
193.9 m

esef· 18 Mar 2026verified

Capex
2023
32.1 m
2024
24.6 m
2025
22.8 m

esef· 18 Mar 2026verified

Free cash flow
2023
147.2 m ≈
2024
137.4 m ≈
2025
171.1 m ≈

esef· 18 Mar 2026derived

Investing cash flow
2023
-30.9 m
2024
-14.7 m
2025
-17.9 m

esef· 18 Mar 2026verified

Financing cash flow
2023
-150.4 m
2024
-158.5 m
2025
-170.6 m

esef· 18 Mar 2026verified

Computed indicators

Growth

Revenue growth (YoY)
5.9%
computed by olivLawFY 2025
Revenue CAGR 3Y
unavailable
input data missing
Revenue CAGR 5Y
unavailable
input data missing
EBIT growth (YoY)
49.3%
computed by olivLawFY 2025
Net income growth (YoY)
112.7%
computed by olivLawFY 2025
Net income CAGR 3Y
unavailable
input data missing
Net income CAGR 5Y
unavailable
input data missing
EPS growth (YoY)
118.7%
computed by olivLawFY 2025
EPS CAGR 3Y
unavailable
input data missing
EPS CAGR 5Y
unavailable
input data missing
FCF growth (YoY)
24.5%
computed by olivLawFY 2025

Profitability

Gross margin
36.9%
computed by olivLawFY 2025
EBITDA margin
unavailable
input data missing
EBIT margin
4.3%
computed by olivLawFY 2025
Net margin
2.4%
computed by olivLawFY 2025
FCF margin
10.5%
computed by olivLawFY 2025

Returns

ROE
27.9%
computed by olivLawFY 2025 · balance sheet at 27 Dec 2025
ROA
3.5%
computed by olivLawFY 2025 · balance sheet at 27 Dec 2025
ROIC
unavailable
input data missing
ROCE
9.2%
computed by olivLawFY 2025 · balance sheet at 27 Dec 2025
Payout ratio (EPS)
unavailable
input data missing
Payout ratio (FCF)
unavailable
input data missing

Balance sheet

Net debt
unavailable
input data missing
Net debt / EBITDA
unavailable
input data missing
Debt / equity
unavailable
input data missing
Interest coverage
2.2x
computed by olivLawFY 2025

Liquidity

Current ratio
1.1x
computed by olivLawbalance sheet at 27 Dec 2025
Quick ratio
0.5x
computed by olivLawbalance sheet at 27 Dec 2025
Cash ratio
0.3x
computed by olivLawbalance sheet at 27 Dec 2025

Cash

Operating cash flow
193.9 m GBP
computed by olivLawFY 2025
Capital expenditure
22.8 m GBP
computed by olivLawFY 2025
Free cash flow
171.1 m GBP
computed by olivLawFY 2025
FCF conversion
444.4%
computed by olivLawFY 2025
Cash conversion
unavailable
input data missing

Efficiency

Days sales outstanding
15 days
computed by olivLawFY 2025 · balance sheet at 27 Dec 2025
Days inventory outstanding
69 days
computed by olivLawFY 2025 · balance sheet at 27 Dec 2025
Days payables outstanding
unavailable
input data missing
Cash conversion cycle
unavailable
input data missing

Market and valuation

Market capitalisation
559.2 m GBP
computed by olivLawbalance sheet at 27 Dec 2025
Enterprise value
unavailable
input data missing
Market cap / net income TTM
14.5x
computed by olivLawFY 2025
P/E (TTM)
14.9x
computed by olivLawFY 2025
Earnings yield
6.7%
computed by olivLawFY 2025
P/B
4.3x
computed by olivLawbalance sheet at 27 Dec 2025
P/S
0.3x
computed by olivLawFY 2025 · balance sheet at 27 Dec 2025
EV/EBITDA
unavailable
input data missing
EV/EBIT
unavailable
input data missing
EV/Sales
unavailable
input data missing
P/FCF
3.3x
computed by olivLawFY 2025 · balance sheet at 27 Dec 2025
FCF yield
30.6%
computed by olivLawFY 2025 · balance sheet at 27 Dec 2025
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero
Shareholder yield (distributions)
unavailable
input data missing

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Insufficient data
What is missing
  • score weight coverage: 41.7% of at least 60%

A scoring methodology on indicators and valuation, not investment advice.

Closing price

2.44 GBP

05 Nov 2026Source: olivLaw, closing series

Market cap: 559.2 m GBP

Key indicators

Market capitalisation
559.2 m GBP
computed by olivLawbalance sheet at 27 Dec 2025
P/E (TTM)
14.9x
computed by olivLawFY 2025
P/B
4.3x
computed by olivLawbalance sheet at 27 Dec 2025
EV/EBITDA
unavailable
input data missing
ROE
27.9%
computed by olivLawFY 2025 · balance sheet at 27 Dec 2025
Net margin
2.4%
computed by olivLawFY 2025
Revenue growth (YoY)
5.9%
computed by olivLawFY 2025
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero

Coverage and freshness

26/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 27 Dec 2025
Latest balance sheet date: 27 Dec 2025
Share count (cover of the latest filing), as of: 27 Dec 2025
Source: esefpublished 18 Mar 2026
verified 82derived 3

Score by group

42% · Insufficient data

Estimated value range

unavailable — no valuation assumptions for the reporting currency

Valuation assumptions are editorial choices, not measured; beta is not measured.

Valuation methods

    Assumptions (illustrative, editorial)

    Risk-free rate
    6.5%
    Equity risk premium
    6.0%
    Beta (default)
    1.00
    Cost of equity
    12.5%
    Terminal growth
    3.0%

    Factor scorecard

    Insufficient data

    Minimum-evidence gate: score weight coverage: 41.7% of at least 60%

    FactorValueScoreWeight used
    ROIC · Qualityunavailableunavailable—
    Net margin · Quality2.4%26 (vs peers)15%
    FCF conversion · Quality444.4%100 (on a fixed band)15%
    Revenue CAGR 3Y · Growthunavailableunavailable—
    EPS CAGR 3Y · Growthunavailableunavailable—
    Net debt / EBITDA · Balance sheetunavailableunavailable—
    Interest coverage · Balance sheet2.2x11 (on a fixed band)15%
    Current ratio · Balance sheet1.1x23 (on a fixed band)10%
    P/E (TTM) · Valuation14.9x50 (vs peers)25%
    EV/EBITDA · Valuationunavailableunavailable—
    FCF yield · Valuation30.6%100 (on a fixed band)20%
    Shareholder yield (distributions) · Returnsunavailableunavailable—
    Payout ratio (FCF) · Returnsunavailableunavailable—

    Factors without a value were dropped; the remaining weights were renormalised.

    Score groups

    • Balance sheet16/100 · 2/3 factors with a value
    • Growth· partialunavailable · 0/2 factors with a value
    • Quality63/100 · 2/3 factors with a value
    • Returns· partialunavailable · 0/2 factors with a value
    • Valuation72/100 · 2/3 factors with a value

    A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

    Memo

    WICKES GROUP PLC (WIX.L). Latest full fiscal year: 2025; data up to 2025-12-27.

    Figures computed from the financial statements: revenue 1.6 bn GBP in 2025; YoY growth 5.9%; net margin 2.4%; ROE 27.9%.

    The estimated value range is 1.85–2.86 GBP per share (median of 1 methods, agreement: single method); assumptions are illustrative. Against the central value of 2.37 GBP, the price of 2.44 GBP leaves a potential of -3.0% (value / price − 1) and a margin of safety of -3.1% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

    Insufficient data for a verdict (score weight coverage: 41.7% of at least 60%).

    Text generated deterministically from the figures shown; no language model. Not investment advice.

    What supports the thesis

    • FCF conversion: 444.4%
    • FCF yield: 30.6%

    What contradicts it

    • Net margin: 2.4%
    • Interest coverage: 2.2x
    • Current ratio: 1.1x

    Not assessed (insufficient data or a ratio without meaning): ROIC, Revenue CAGR 3Y, EPS CAGR 3Y, Net debt / EBITDA, EV/EBITDA, Shareholder yield (distributions), Payout ratio (FCF).

    Versus the vertical median

    Listed companies from United Kingdom · same country · compared with 39 companies

    Multiples and returns vs the median

    P/E
    14.9x
    vertical median 15.3x
    at median
    EV/EBITDA
    —
    vertical median —
    P/S
    0.3x
    vertical median 1.5x
    below median (−77.8%)
    P/B
    4.3x
    vertical median 2.2x
    above median (+98.3%)
    ROE
    27.9%
    vertical median 14.4%
    above median (+94.3%)
    Net margin
    2.4%
    vertical median 10.8%
    below median (−78.2%)
    EBIT margin
    4.3%
    vertical median 22.9%
    below median (−81.2%)
    Revenue YoY
    5.9%
    vertical median 7.9%
    below median (−24.7%)
    Net debt/EBITDA
    —
    vertical median —
    Dividend yield
    —
    vertical median 2.9%

    Price rebased to 100 (monthly, 5 years)

    Companies in the vertical

    Market capP/EROENet marginRevenue YoY1A / 3A
    BATS.LBritish American Tobacco P.L.C.104.3 bn13.516.5%30.3%−1.0%+7% / +88%
    ABF.LAssociated British Foods PLC14.7 bn14.39.2%5.3%−3.1%−5% / −15%
    0EV1.LCarnival PLC5.5 bn4.146.7%13.4%+6.4%unavailable / unavailable
    BAB.LBabcock International Group PLC5.1 bn24.734.7%4.1%+7.2%−10% / +158%
    AUTO.LAutotrader Group PLC4.8 bn16.460.2%47.1%+3.9%−13% / −23%
    BBY.LBalfour Beatty PLC4.2 bn16.323.2%2.8%+15.2%+20% / +160%
    ABDN.LAberdeen Group PLC4.1 bn10.88.0%28.9%−2.1%+11% / +41%
    BKG.LThe Berkeley Group Holdings PLC3.6 bn11.38.8%13.4%−4.2%−0% / −22%
    BME.LB&M European Value Retail PLC2.9 bn17.421.2%2.8%+3.7%+68% / −51%
    AJB.LAj Bell PLC2.4 bn22.849.9%33.1%+18.0%+8% / +128%
    ASHM.LAshmore Group PLC1.4 bn13.913.1%71.6%−0.1%+28% / +18%
    BCG.LBaltic Classifieds Group PLC1.2 bn23.215.8%57.6%+6.9%−99% / −99%
    APN.LApplied Nutrition PLC763.6 m36.241.2%19.7%+24.2%+71% / unavailable
    BAG.LA.G. Barr P.L.C.671.9 m14.414.4%10.8%+4.0%−7% / +26%
    WIX.LWickes Group PLC559.2 m14.927.9%2.4%+5.9%+4% / +89%
    ASC.LAsos PLC494.5 m—-81.3%-12.0%−14.7%+71% / +8%
    ALFA.LAlfa Financial Software Holdings PLC486.8 m16.361.5%23.8%+15.3%−28% / +10%
    AML.LAston Martin Lagonda Global Holdings PLC344.3 m—-93.4%-39.2%−20.6%−45% / −85%
    APTD.LAptitude Software Group PLC111.3 m28.57.2%6.2%−7.3%−30% / −23%
    AMGO.LAmigo Holdings PLC9.9 m———−81.9%+325% / +844%
    ASBE.LAssociated British Engineering PLC605.3 k—-19.1%—unavailableunavailable / unavailable
    AMIF.LAmicorp Fs (uk) PLC221.6 k0.127.5%9.1%+8.1%unavailable / unavailable
    AAF.LAirtel Africa PLC——24.1%10.6%+29.5%−7% / +164%
    AAL.LAnglo American PLC——-19.3%-20.2%+4.5%+30% / +76%
    ACG.LAcg Metals Limited——-80.3%-32.0%+134.8%+60% / +63%

    1- and 3-year price returns: for WIX.L from daily closes (the same as the performance table), for the other companies from month-end closes.

    olivLaw engine forecast

    The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

    The engine has no published run for this company yet.

    Valuation scenarios (editable assumptions)

    Illustrative scenarios

    Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

    Bear
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Base
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Bull
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Nothing is saved.

    Estimated price (GBP)

    Estimated priceBearBaseBull
    1 years
    1.50
    Total return -39% · Per year -39%
    2.65
    Total return 9% · Per year 9%
    3.99
    Total return 63% · Per year 63%
    3 years
    1.50
    Total return -39% · Per year -15%
    2.97
    Total return 22% · Per year 7%
    4.91
    Total return 101% · Per year 26%
    5 years
    1.50
    Total return -39% · Per year -9%
    3.34
    Total return 37% · Per year 6%
    6.04
    Total return 147% · Per year 20%
    What moves the 3-year price the most
    • Exit P/E± 0.74
    • Net margin± 0.52
    • Annual revenue growth± 0.42
    • Annual dilution± 0.04

    AI analysis

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    In brief

    Wickes is a British home improvement retailer focused on trade customers, kitchens and bathrooms, and home energy solutions. The company grew its market share in 2025 and raised its long-term store ambition, in a market where consumer confidence remains cautious. 1

    SWOT

    Strengths

    • The brand and design and installation experience are recognised, and the company reports a competitive price position and record market share in Retail 1.
    • The TradePro scheme and B2B partnerships provide a loyal trade customer base with real sales growth in that segment 1.
    • A network of stores in the new format and fast Click & Collect services support the customer experience and reported satisfaction 1.

    Weaknesses

    • Average basket size for tradespeople declined slightly, signalling more cautious demand in some categories 1.
    • The rate of colleague injuries rose in 2025, mainly due to musculoskeletal manual handling injuries during peak trading 1.
    • The company still holds a relatively small share of the broader home improvement market, so it depends on network expansion 1.

    Opportunities

    • The residential solar market is growing over the long term and is fragmented, and the company aims to become a leader in home energy solutions 1.
    • The long-term store ambition of 300 stores and the smaller new format open access to more locations and lower-population catchments 1.
    • The growing share of female and younger DIY customers creates scope to extend the customer base through targeted communication 1.

    Threats

    • Weak confidence among UK consumers and caution about major projects could reduce demand for kitchens and bathrooms 1.
    • Competitive pressure in home improvement retail and in the fragmented solar market could affect margins and the pace of growth 1.
    • Dependence on housing market conditions and housing transactions could limit volumes over the medium term 1.

    Risks

    • Weak demand for large projectshigh

      Customers are postponing major improvement projects, which could affect Design & Installation sales if confidence does not recover 1.

    • Safety risks in stores and distributionmedium

      The rise in colleague injuries in 2025 shows that preventing operational risks remains a challenge. The company has announced improvement plans and training 1.

    • Execution of the store opening programmemedium

      The network expansion depends on securing sites, commercial terms with landlords and planning permissions, and delays could postpone results 1.

    • Digital investment and new systemsmedium

      The move to a unified commerce platform and a new order management system, planned for 2026 and 2027, could bring costs or operational disruption 1.

    • Compliance and regulationlow

      The company operates under rules on consumer protection, data privacy and competition. Compliance failures could carry financial and reputational consequences 1.

    Investment thesis

    What would need to be true (bull case)

    • The company has grown its market share in DIY retail and returned Design & Installation to growth, and its network ambition gives a clear direction for expansion 1.
    • If the residential solar market develops as estimated, Wickes could benefit from its brand and its design and installation experience 1.
    • The TradePro scheme and B2B partnerships strengthen a trade customer base with growing sales 1.

    What would break the thesis

    • Consumer confidence remains low and plans for large projects are below historical levels, which could limit growth in Design & Installation 1.
    • Average baskets for tradespeople have declined slightly, so growth depends on volumes and not only on the value of each sale 1.
    • If network expansion faces delays in finding sites or obtaining permits, results could be postponed 1.

    What to watch

    • Number of new stores opened and refits completed, against the plan of 4-5 openings and 15-20 refits2026
    • Development of Design & Installation sales and ordered salesQ1 2027
    • Change in average basket size for TradePro members2026
    • Timing of the rollout of the unified commerce platform and the order management system2027

    Products, market & competition

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    The business

    Wickes Group plc runs a store network and digital channel for home improvement in Great Britain, organised around three customer propositions: Local Trade, Design & Installation and DIY. The TradePro membership scheme for tradespeople is one pillar of the strategy, alongside Click & Collect and Wickes Solar. In fiscal 2025 the company had 643,000 active TradePro customers and ended the year with 230 stores 1. The strategy set at the 2021 demerger focuses on extending these growth levers rather than volume alone 1.

    The company describes a balanced business model that serves customers in several ways: self-serve, assisted selling, order fulfilment and design and installation showrooms. Its '4C' store model aims for a seamless experience across all four journeys 1. Wickes attributes its growth to continued investment in digital capability, personalised content and technology for tradespeople 1.

    For investors, the relevant combination is market share gains in Retail, a return to growth in Design & Installation and network expansion. The company says 190 stores, or 83% of the network, are now in its new format 1. If these trends hold, they could support medium-term growth, but they remain dependent on demand in the UK housing market.

    Segments

    Retail (DIY)

    The DIY retail segment reached record market share levels, with strength in timber, tiling and flooring and paint. The company carried out 21 range reviews this year and refreshed its decorative ranges 1.

    Design & Installation

    Revenue in Design & Installation rose 4.4% in fiscal 2025, and ordered sales have grown for five consecutive quarters. The company links this recovery to simplifying the customer journey for kitchens and bathrooms 1.

    Local Trade (TradePro)

    Sales from TradePro members rose 9% year on year, while average basket size declined slightly as tradespeople managed material quantities more carefully 1. The company expanded its B2B partnerships to 24 strategic partnerships 1.

    Market context

    The company estimates that the UK market for home improvement, kitchens, bathrooms and home energy solutions is worth c. 35bn GBP per year, and that Wickes holds a share of c. 5% 1. The domestic solar market is estimated at 1.5bn GBP per year by 2028, with no clear brand leader 1.

    Consumer confidence remains subdued, and customers are avoiding large projects, although home improvement remains a priority. The company relies on the high average age of the UK housing stock and rising household numbers to support demand 1. If confidence improves, the market could become more favourable for larger projects.

    Trends

    • Ageing housing stocktailwind

      Most British homes are old, creating a constant need for repair and maintenance. This trend supports long-term demand for improvement products 1.

    • Cautious consumersheadwind

      UK consumers remain cautious about major projects, and planned kitchen and bathroom spend is stable but below historical norms 1. This could limit volumes for larger projects.

    • Digital and fast fulfilmenttailwind

      Customers increasingly expect convenience and speed. The company cut Click & Collect from 30 to 15 minutes and launched Wickes Rapid with delivery within three hours 1.

    • Growing female and younger customer basemixed

      Female shoppers now represent one in three of the customer base, up from one in six in 2019. This shift brings an opportunity to extend reach but requires tailored communication 1.

    Competitive position

    The company faces competitors in UK home improvement retail, but the annual report does not name specific rivals. The company says it maintains a market-leading price position against its wider peer group 1.

    In the solar segment the market is fragmented with no clear leader, which leaves room for growth but also for competition from many smaller firms. Wickes states its advantage lies in its brand and its experience in design and installation at scale 1.

    • Other UK home improvement retailers

      The annual report refers to a wider peer group but does not name individual competitors.

    • Local domestic solar installers

      The residential solar market is fragmented with no clear brand leader, according to the source.

    • Independent trade and installation firms

      These form part of the market the company serves through its trade membership scheme.

    • Online home product retailers

      The source discusses the demand for convenience and speed but does not name specific online competitors.

    News & filings

    In the press

    Annual reports (ESEF)

    Sources

    1. [1] Annual report, fiscal year ended 2025-12-27 (ESEF) · SEC / Wickes Group plc · 27 Dec 2025

    Figures computed by olivLaw from ESEF annual reports and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.