Philip Zimbardo

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1. 01

   Situations and social pressures can turn ordinary people into perpetrators of evil acts, not just their personality.

   The Lucifer Effect: Understanding How Good People Turn Evil · 2007

   Social pressure and assigned roles can turn ordinary people into perpetrators of evil.

   Imagine you are in a video game where you must apply strict rules to other players. At first you are fair, but if everyone else abuses, you might start too. Zimbardo shows with the prison experiment that roles and power can change behavior. It's like when a classmate becomes team leader and suddenly becomes harsh.

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