“Attack him where he is unprepared, appear where you are not expected.”Sun Tzu · Arta războiului · -500 · capitolul 1
You win by attacking at the opponent's unexpected and unprepared points.
Sun Tzu formulates a fundamental strategic principle: surprise is the key to victory. If you attack at an unexpected time or place, the enemy cannot react effectively. For example, in business, a company can launch an innovative product in a market neglected by competitors, thereby gaining a decisive advantage.
Why it matters Today, this principle applies in competition, from career to entrepreneurship, to find an advantage through the unexpected.