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olivLaw · European equity research

eDreams ODIGEO S.A. EDR.MC

Spain · BME Madrid · Vertical: Listed companies from Spain

5.14EUR+6.31% · 1 dayClose 04 Nov 2026

eDreams ODIGEO is a global online travel company whose Prime subscription model reached 7.9 million members in fiscal 2026. The company argues that its value proposition, built on exclusive inventory and complex travel logistics, could protect it as AI platforms enter the travel sector, though this remains to be verified over time.

At the close of 04 Nov 2026, eDreams ODIGEO S.A. (EDR.MC) stock was 5.14 EUR (+6.31% on the day), with market capitalisation 571.1 m EUR, P/E 11.4 on diluted EPS of 0.45 EUR over the last 12 months, beta 1.13, 52-week range 2.74–7.33 EUR.

Data as of · AI analysis dated · Source: ESEF annual reports and closing prices, computed by olivLaw.

Market cap
571.1 m EUR
shares as of 31 Mar 2026
P/E (TTM)
11.4
Diluted EPS TTM 0.45 · TTM to 31 Mar 2026
E/P (TTM)
8.75%
TTM to 31 Mar 2026
Dividend yield
unavailable
Beta (2y)
1.13
Volatility (1y) 77%
52-week range
2.747.33

Price history

Loading chart…

Technical reading

RSI (14)
64.7
strong (55–70)
Bollinger (20, 2)
4.51 – 5.05
above the upper band · %B 1.16 · band width 11.3%
SMA 50 / 200
4.69 / 4.17
uptrend (price > SMA50 > SMA200)
MACD (12, 26, 9)
0.07 / 0.05
MACD above signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyEURO STOXX 50vs EURO STOXX 50Vertical median
1 month+14.0%+0.4%+13.6 pp—
3 months−10.0%−3.3%−6.7 pp—
6 months+46.2%+4.0%+42.3 pp—
Year to date+28.8%+8.1%+20.7 pp—
1 year−28.5%+10.7%−39.2 pp+3.2%
3 years−17.4%+50.1%−67.5 pp+30.3%
5 years−35.8%+43.6%−79.4 pp—
Max drawdown (1y)
−62.7%
14 Nov 2025 → 03 Mar 2026
Max drawdown (5y)
−72.3%
03 Jan 2022 → 03 Mar 2026
Compound annual growth (5y)
−8.5%
EURO STOXX 50 +7.5%

Price returns, dividends excluded.

Quarterly results

ESEF annual reports carry no quarters: the results are annual (below).

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Today's P/E sits at the 33 percentile of its own 3-quarter history (min 6.8, median 20.0, max 27.0; quarters with earnings only).

Fiscal years

Fiscal year202420252026
Revenue650.5 m671.2 m668.5 m
Revenue YoYunavailable+3.2%−0.4%
Net income32.4 m45.1 m52.2 m
Net income YoYunavailable+39.3%+15.9%
Diluted EPS0.250.360.45
Diluted EPS YoYunavailable+44.0%+25.0%
net %5.0%6.7%7.8%
Free cash flowunavailableunavailableunavailable

Balance sheet & financial health

Fiscal year 2026 · 31 Mar 2026

Cash
81.8 m EUR
Financial debt
unavailable EUR
Net debt
unavailable EUR
Equity
247.9 m EUR
Total assets
1.2 bn EUR
Debt / equity
unavailable
Current ratio
0.25x
ROE
21.0%
ROA
4.5%
FCF margin
unavailable

Financial statements (source on every figure)

Revenue and net income (EUR)

Margins

Income statement · EUR

Revenue
2024
650.5 m
2025
671.2 m
2026
668.5 m

esef· 20 Oct 2026verified

Gross profit
2024
650.5 m
2025
671.2 m
2026
668.5 m

esef· 20 Oct 2026verified

Operating income
2024
41.0 m
2025
75.3 m
2026
95.1 m

esef· 20 Oct 2026verified

Depreciation & amortisation
2024
37.8 m
2025
44.2 m
2026
50.0 m

esef· 20 Oct 2026verified

EBITDA
2024
78.8 m ≈
2025
119.5 m ≈
2026
145.1 m ≈

esef· 20 Oct 2026derived

Pre-tax income
2024
14.0 m
2025
48.9 m
2026
64.7 m

esef· 20 Oct 2026verified

Income tax
2024
-18.3 m
2025
3.9 m
2026
12.5 m

esef· 20 Oct 2026verified

Net income
2024
32.4 m
2025
45.1 m
2026
52.2 m

esef· 20 Oct 2026verified

Diluted EPS
2024
0.25
2025
0.36
2026
0.45

esef· 20 Oct 2026verified

Balance sheet · EUR

Cash
2024
91.2 m
2025
76.9 m
2026
81.8 m

esef· 20 Oct 2026verified

Current assets
2024
162.6 m
2025
152.6 m
2026
140.4 m

esef· 20 Oct 2026verified

Property, plant & equipment, net
2024
6.6 m
2025
3.6 m
2026
8.4 m

esef· 20 Oct 2026verified

Goodwill
2024
630.2 m
2025
631.0 m
2026
630.9 m

esef· 20 Oct 2026verified

Intangibles (excl. goodwill)
2024
327.7 m
2025
350.6 m
2026
365.6 m

esef· 20 Oct 2026verified

Total assets
2024
1.2 bn
2025
1.2 bn
2026
1.2 bn

esef· 20 Oct 2026verified

Current liabilities
2024
493.3 m
2025
534.9 m
2026
551.2 m

esef· 20 Oct 2026verified

Equity
2024
274.5 m
2025
250.2 m
2026
247.9 m

esef· 20 Oct 2026verified

Shares outstanding at year end
2024
124.5 m
2025
121.8 m
2026
111.1 m

esef· 20 Oct 2026derived

Cash flow · EUR

Operating cash flow
2024
138.9 m
2025
146.4 m
2026
175.1 m

esef· 20 Oct 2026verified

Investing cash flow
2024
-48.8 m
2025
-55.6 m
2026
-61.8 m

esef· 20 Oct 2026verified

Financing cash flow
2024
-31.0 m
2025
-105.6 m
2026
-107.4 m

esef· 20 Oct 2026verified

Share repurchases
2024
1.7 m
2025
79.9 m
2026
65.6 m

esef· 20 Oct 2026verified

Computed indicators

Growth

Revenue growth (YoY)
-0.4%
computed by olivLawFY 2026
Revenue CAGR 3Y
unavailable
input data missing
Revenue CAGR 5Y
unavailable
input data missing
EBIT growth (YoY)
26.4%
computed by olivLawFY 2026
Net income growth (YoY)
15.9%
computed by olivLawFY 2026
Net income CAGR 3Y
unavailable
input data missing
Net income CAGR 5Y
unavailable
input data missing
EPS growth (YoY)
25.0%
computed by olivLawFY 2026
EPS CAGR 3Y
unavailable
input data missing
EPS CAGR 5Y
unavailable
input data missing
FCF growth (YoY)
unavailable
input data missing

Profitability

Gross margin
100.0%
computed by olivLawFY 2026
EBITDA margin
21.7%
computed by olivLawFY 2026
EBIT margin
14.2%
computed by olivLawFY 2026
Net margin
7.8%
computed by olivLawFY 2026
FCF margin
unavailable
input data missing

Returns

ROE
21.0%
computed by olivLawFY 2026 · balance sheet at 31 Mar 2026
ROA
4.5%
computed by olivLawFY 2026 · balance sheet at 31 Mar 2026
ROIC
unavailable
input data missing
ROCE
15.2%
computed by olivLawFY 2026 · balance sheet at 31 Mar 2026
Payout ratio (EPS)
unavailable
input data missing
Payout ratio (FCF)
unavailable
input data missing

Balance sheet

Net debt
unavailable
input data missing
Net debt / EBITDA
unavailable
input data missing
Debt / equity
unavailable
input data missing
Interest coverage
unavailable
input data missing

Liquidity

Current ratio
0.3x
computed by olivLawbalance sheet at 31 Mar 2026
Quick ratio
unavailable
input data missing
Cash ratio
0.1x
computed by olivLawbalance sheet at 31 Mar 2026

Cash

Operating cash flow
175.1 m EUR
computed by olivLawFY 2026
Capital expenditure
unavailable
input data missing
Free cash flow
unavailable
input data missing
FCF conversion
unavailable
input data missing
Cash conversion
120.7%
computed by olivLawFY 2026

Efficiency

Days sales outstanding
unavailable
input data missing
Days inventory outstanding
unavailable
input data missing
Days payables outstanding
unavailable
input data missing
Cash conversion cycle
unavailable
input data missing

Market and valuation

Market capitalisation
571.1 m EUR
computed by olivLawbalance sheet at 31 Mar 2026
Enterprise value
unavailable
input data missing
Market cap / net income TTM
10.9x
computed by olivLawFY 2026
P/E (TTM)
11.4x
computed by olivLawFY 2026
Earnings yield
8.8%
computed by olivLawFY 2026
P/B
2.3x
computed by olivLawbalance sheet at 31 Mar 2026
P/S
0.9x
computed by olivLawFY 2026 · balance sheet at 31 Mar 2026
EV/EBITDA
unavailable
input data missing
EV/EBIT
unavailable
input data missing
EV/Sales
unavailable
input data missing
P/FCF
unavailable
input data missing
FCF yield
unavailable
input data missing
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero
Shareholder yield (distributions)
11.5%
computed by olivLawFY 2026 · balance sheet at 31 Mar 2026

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Insufficient data
What is missing
  • indicators available: 4 of at least 6
  • score weight coverage: 27.1% of at least 60%

A scoring methodology on indicators and valuation, not investment advice.

Closing price

5.14 EUR

04 Nov 2026Source: olivLaw, closing series

Market cap: 571.1 m EUR

Key indicators

Market capitalisation
571.1 m EUR
computed by olivLawbalance sheet at 31 Mar 2026
P/E (TTM)
11.4x
computed by olivLawFY 2026
P/B
2.3x
computed by olivLawbalance sheet at 31 Mar 2026
EV/EBITDA
unavailable
input data missing
ROE
21.0%
computed by olivLawFY 2026 · balance sheet at 31 Mar 2026
Net margin
7.8%
computed by olivLawFY 2026
Revenue growth (YoY)
-0.4%
computed by olivLawFY 2026
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero

Coverage and freshness

22/37 reporting lines present
Latest full fiscal year: 2026
Latest reported period: 31 Mar 2026
Latest balance sheet date: 31 Mar 2026
Share count (cover of the latest filing), as of: 31 Mar 2026
Source: esefpublished 20 Oct 2026
verified 71derived 3

Score by group

27% · Insufficient data

Estimated value range

Low
7.74
EUR per share
Mid
9.13
EUR per share
High
10.51
EUR per share
Price: 5.14 EUR
The price is below the range
Potential to the central value: 77.6% (value / price − 1)
Margin of safety: 43.7% (1 − price / value)
Agreement between methods: single method · 1 methods used · 1 independent bases

The combined range = the median of the valid methods' low, central and high values; it is not a probability interval and does not cover every result. Envelope of all methods: 7.74 – 10.51 EUR.

Valuation assumptions are editorial choices, not measured; beta is not measured.

Method ranges (EUR per share)

— — Mid · ▏ Price

Valuation methods

  • DCF (discounted cash flow)unavailable · input data missing
  • Peers: EV/EBITDAunavailable · net debt missing: EV cannot be bridged to equity (missing debt is not zero)
  • Peers: P/E7.74 – 10.51 (Mid 9.13)
    18 companies used · median multiple 20.3x · quartiles 17.2x – 23.3x
    ACS.MC, ADX.MC, AEDAS.MC, AENA.MC, AMS.MC, ANA.MC, CAF.MC, CLEO.MC, CMO.MC, DESA.MC, DIA.MC, EAT.MC, ELE.MC, ENER.MC, ENO.MC, FAE.MC, FCC.MC, FDR.MC
  • Dividend discount (DDM)unavailable · the company pays no dividend: a dividend model needs an explicit initiation assumption

Assumptions (illustrative, editorial)

Risk-free rate
3.0%
Equity risk premium
5.5%
Beta (default)
1.00
Cost of equity
8.5%
Terminal growth
2.0%

Factor scorecard

Insufficient data

Minimum-evidence gate: indicators available: 4 of at least 6; score weight coverage: 27.1% of at least 60%

FactorValueScoreWeight used
ROIC · Qualityunavailableunavailable—
Net margin · Quality7.8%62 (vs peers)23%
FCF conversion · Qualityunavailableunavailable—
Revenue CAGR 3Y · Growthunavailableunavailable—
EPS CAGR 3Y · Growthunavailableunavailable—
Net debt / EBITDA · Balance sheetunavailableunavailable—
Interest coverage · Balance sheetunavailableunavailable—
Current ratio · Balance sheet0.3x0 (on a fixed band)15%
P/E (TTM) · Valuation11.4x91 (vs peers)38%
EV/EBITDA · Valuationunavailableunavailable—
FCF yield · Valuationunavailableunavailable—
Shareholder yield (distributions) · Returns11.5%100 (on a fixed band)23%
Payout ratio (FCF) · Returnsunavailableunavailable—

Factors without a value were dropped; the remaining weights were renormalised.

Score groups

  • Balance sheet· partial0/100 · 1/3 factors with a value
  • Growth· partialunavailable · 0/2 factors with a value
  • Quality· partial62/100 · 1/3 factors with a value
  • Returns· partial100/100 · 1/2 factors with a value
  • Valuation· partial91/100 · 1/3 factors with a value

A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

Memo

EDREAMS ODIGEO SA (EDR.MC). Latest full fiscal year: 2026; data up to 2026-03-31.

Figures computed from the financial statements: revenue 668.5 m EUR in 2026; YoY growth -0.4%; net margin 7.8%; ROE 21.0%.

The estimated value range is 7.74–10.51 EUR per share (median of 1 methods, agreement: single method); assumptions are illustrative. Against the central value of 9.13 EUR, the price of 5.14 EUR leaves a potential of 77.6% (value / price − 1) and a margin of safety of 43.7% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

Insufficient data for a verdict (indicators available: 4 of at least 6; score weight coverage: 27.1% of at least 60%).

Text generated deterministically from the figures shown; no language model. Not investment advice.

What supports the thesis

  • P/E (TTM): 11.4x
  • Shareholder yield (distributions): 11.5%
  • The price is below the estimated value range

What contradicts it

  • Current ratio: 0.3x

Not assessed (insufficient data or a ratio without meaning): ROIC, FCF conversion, Revenue CAGR 3Y, EPS CAGR 3Y, Net debt / EBITDA, Interest coverage, EV/EBITDA, FCF yield, Payout ratio (FCF).

Versus the vertical median

Listed companies from Spain · same country · compared with 39 companies

Multiples and returns vs the median

P/E
11.4x
vertical median 21.0x
below median (−45.7%)
EV/EBITDA
—
vertical median —
P/S
0.9x
vertical median 0.9x
below median (−9.5%)
P/B
2.3x
vertical median 2.5x
below median (−6.7%)
ROE
21.0%
vertical median 10.5%
above median (+99.7%)
Net margin
7.8%
vertical median 4.5%
above median (+72.2%)
EBIT margin
14.2%
vertical median 10.2%
above median (+39.7%)
Revenue YoY
-0.4%
vertical median 3.6%
below median (−111.0%)
Net debt/EBITDA
—
vertical median -0.2x
Dividend yield
—
vertical median 3.0%

Price rebased to 100 (monthly, 5 years)

Companies in the vertical

Market capP/EROENet marginRevenue YoY1A / 3A
ELE.MCEndesa SA46.9 bn21.426.4%10.5%+0.5%+43% / +134%
AENA.MCAena S.m.e. SA42.4 bn19.824.2%34.0%+8.9%+20% / +78%
AMS.MCAmadeus It Group Sociedad Anonima26.2 bn19.826.9%20.5%+6.1%−6% / −5%
ACS.MCAcs Actividades De Construccion Y Servicios, S.A.22.6 bn23.719.9%1.9%+19.7%+10% / +142%
ANA.MCAcciona SA11.6 bn14.516.9%4.0%+5.5%+23% / +65%
FCC.MCFomento De Construcciones Y Contratas S.A.5.0 bn30.55.3%1.7%+6.9%−8% / −13%
FDR.MCFluidra S.A.3.8 bn21.410.9%7.8%+4.1%−17% / +5%
DIA.MCDistribuidora Internacional De Alimentacion SA2.7 bn20.7165.6%2.2%−2.7%+52% / +383,650%
CMO.MCCementos Molins S.A.2.5 bn13.614.3%18.0%−3.1%+31% / unavailable
ENO.MCElecnor SA2.5 bn22.210.5%2.5%+15.1%−2% / +60%
ALM.MCAlmirall S.A.2.3 bn50.53.1%4.2%+12.4%−12% / +31%
FAE.MCFaes Farma SA1.5 bn19.310.8%13.0%+23.7%+3% / +57%
AEDAS.MCAedas Homes SA1.0 bn17.157.8%7.0%−24.8%+0% / +38%
EDR.MCEdreams Odigeo SA571.1 m11.421.0%7.8%−0.4%+40% / −24%
EAT.MCAmRest Holdings SE510.6 m31.74.3%0.6%+0.1%−34% / −61%
ADX.MCAudax Renovables S.A.489.0 m25.09.3%1.0%−5.4%−19% / −14%
ATRY.MCAtrys Health, S.A.199.3 m—-49.5%-71.1%+8.5%−3% / −29%
ENER.MCEcoener, S.A.178.8 m32.84.2%6.4%+3.6%−32% / −4%
ADZ.MCAdolfo Dominguez SA62.4 m38.19.0%1.2%+1.8%+38% / +39%
DESA.MCDesarrollos Especiales De Sistemas De Anclaje S.A.49.6 m10.2152.3%10.0%+2.2%+32% / unavailable
EZE.MCGrupo Ezentis SA30.0 m——-9.3%+147.2%−27% / −35%
CLEO.MCCompañia Levantina De Edificacion Y Obras Publicas SA17.3 m14.44.1%3.4%+13.4%unavailable / unavailable
AYC.MCAyco Grupo Inmobiliario, S.A.16.4 m—-33.8%—−100.0%unavailable / unavailable
EBRO.MCEbro Foods, S.A.3.0 m0.010.0%7.7%−4.0%−0% / +19%
A3M.MCAtresmedia Corporacion De Medios De Comunicacion, S.A.——7.9%6.9%−2.7%+12% / +59%

1- and 3-year price returns: for EDR.MC from daily closes (the same as the performance table), for the other companies from month-end closes.

olivLaw engine forecast

The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

The engine has no published run for this company yet.

Valuation scenarios (editable assumptions)

Illustrative scenarios

Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

Bear
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Base
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Bull
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Nothing is saved.

Estimated price (EUR)

Estimated priceBearBaseBull
1 years
3.02
Total return -41% · Per year -41%
5.35
Total return 4% · Per year 4%
8.07
Total return 57% · Per year 57%
3 years
2.65
Total return -49% · Per year -20%
5.30
Total return 3% · Per year 1%
8.83
Total return 72% · Per year 20%
5 years
2.32
Total return -55% · Per year -15%
5.26
Total return 2% · Per year 0%
9.66
Total return 88% · Per year 13%
What moves the 3-year price the most
  • Exit P/E± 1.33
  • Net margin± 0.93
  • Annual revenue growth± 0.80
  • Annual dilution± 0.08

AI analysis

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

In brief

eDreams ODIGEO is a global online travel company whose Prime subscription model reached 7.9 million members in fiscal 2026 1. The company argues that its value proposition, built on exclusive inventory and complex travel logistics, could protect it as AI platforms enter the travel sector, though this remains to be verified over time.

SWOT

Strengths

  • The company has a large Prime member base and a subscription model that generates more predictable revenue. Proprietary inventory, combined itineraries and package protection are differentiating elements.
  • Cloud infrastructure and intensive use of AI allow rapid feature development and lower customer service costs.
  • The licence network and bilateral commercial agreements, built over time, are difficult for new entrants to replicate.

Weaknesses

  • Average revenue per Prime member fell over the last year, which could limit profitability growth if the trend continues.
  • Reliance on paid traffic and external digital channels could raise customer acquisition costs.
  • The company is exposed to compliance risks in several jurisdictions, following a recent fine in Italy that it is contesting.

Opportunities

  • Advertising inside AI interfaces could open new traffic sources, and the Prime lifetime value advantage could allow more aggressive bidding.
  • Planned growth in Prime members and Cash EBITDA could strengthen profitability if the targets are met.
  • Using AI in pricing, marketing and service could reduce operating costs and speed up innovation.

Threats

  • AI platforms could reduce direct access to customers if they expand their role in executing bookings.
  • Regulation on pricing and subscriptions could raise costs or limit current sales models.
  • Geopolitical uncertainty and higher fuel costs could reduce travel demand.

Risks

  • Consumer protection compliancemedium

    The company operates in several countries where rules on price transparency and subscription cancellation are changing. A penalty or legislative change could affect the Prime model.

  • Cybersecurityhigh

    AI-assisted attacks and incidents at cloud providers could affect platform availability and customer data. The company states it has not suffered a significant incident, but the risk remains major.

  • Personal data protectionmedium

    Handling member and customer data is subject to strict regulation, and a breach could lead to penalties and loss of trust.

  • Macroeconomic and geopolitical conditionsmedium

    Regional tensions, inflation and trade policies could reduce consumers' disposable income and travel volumes in the company's main markets.

  • Dependence on AI channelshigh

    If AI platforms change strategy and take over bookings, the company could lose traffic or have to pay more for it.

Investment thesis

What would need to be true (bull case)

  • If the Prime subscription keeps growing and holds its margin, the company could turn revenue into a steadier and more profitable stream.
  • Proprietary inventory and exclusive itineraries could protect the company from the standardisation that AI platforms might impose.
  • Operating efficiency generated by AI could support margin growth without a proportional expansion of teams.

What would break the thesis

  • A decline in Prime ARPU could point to pricing pressure or a shift in customer behaviour.
  • If AI platforms become the dominant booking channels, the company could depend too heavily on paid advertising.
  • Regulation and litigation across several jurisdictions could raise costs and limit the flexibility of the subscription model.

What to watch

  • Development of Prime member numbers and ARPUnext annual report
  • Outcome of the appeal against the AGCM fine in Italy2027
  • Delivery of the growth targets for Prime members and Cash EBITDAFY28-FY30
  • Evolution of advertising inside AI interfaces and the agent commission modelnext 10-K

Products, market & competition

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

The business

The group operates as an integrated travel platform combining flights, hotels, trains and car rental, with commercial activity in 44 markets 1. Its business has gradually shifted from transactional intermediation toward the Prime subscription, which offers price guarantees, flexible bookings and proprietary complementary services. Management describes this transition as a source of more predictable revenue and higher lifetime value.

Differentiation rests on proprietary inventory, combined itineraries not available from a single supplier, package holiday protection (ATOL and the EU Package Travel Directive) and an IATA licence network across several countries 1. The company states these elements are hard for general AI agents to replicate, since they would need to meet similar regulatory and financial requirements.

The technology stack is fully cloud-hosted, with a data mesh architecture and more than 500 microservices, and the company reports intensive use of AI in pricing, marketing and customer service 1. Management links these investments to the goal of reaching 13 million Prime members by FY30 1.

Segments

Prime subscription

Prime is the main growth driver the company has highlighted, with 7.9 million members and a 75% share of Revenue Margin Cash, while Prime ARPU fell to 63.9 EUR from 75.9 EUR 1. Management says this structure improves retention and reduces reliance on one-off transactions.

Advertising and marketing

The company treats performance marketing as a competitive advantage, and management argues this capability could let it buy advertising traffic from new AI channels 1. The source notes that the top four OTAs spent more than 20,000 million USD on advertising in 2025 1.

Market context

The source indicates that leisure travel is fragmented between direct airline bookings (39%), traditional offline agencies (36%) and OTAs (25%) 1. The company believes this fragmentation will persist, meaning part of volume stays anchored to traditional channels.

Management describes the market as in transition as AI platforms expand their discovery and advertising roles, and OpenAI targets 100,000 million USD in advertising revenue by 2030 1. The company argues this could favour providers with efficient paid traffic, but that outcome depends on how the market actually develops.

Trends

  • AI agents and automated bookingmixed

    AI platforms could become a new traffic or booking channel, which could create advertising opportunities for providers with high lifetime value. The company says AI platforms generally do not seek to execute bookings, but this assumption is not certain.

  • Advertising inside AI interfacesmixed

    If click-out advertising expands into chatbots, companies with strong performance marketing could gain share. The company cites Prime's lifetime value as an advantage, but competition for traffic auctions could raise costs.

  • Consumer regulationheadwind

    Rules on price transparency, subscription cancellation and review integrity could raise compliance costs, particularly in the EU, the UK and the US. The company has mentioned an AGCM fine in Italy, which it is contesting.

  • Travel demand and energy costsheadwind

    Geopolitical tensions and higher aviation fuel costs could reduce demand or raise ticket prices, affecting booking volume. The company notes its commercial activity in the most affected areas is negligible.

Competitive position

Competition includes traditional OTAs, direct airline bookings and, potentially, general AI platforms that could become discovery channels. The company argues its value proposition, based on exclusive itineraries and proprietary services, is hard to standardise.

The source does not explicitly name listed competitors and mentions only large OTAs and AI platforms in general. The assessment of competitive position therefore rests mainly on management's statements.

  • Large global OTAs

    The document refers to four large OTAs that spent more than 20,000 million USD on advertising in 2025, without naming them.

  • Airlines selling direct

    Around 39% of the market books directly with the airline, an important competitor for the sales channel.

  • Offline travel agencies

    Traditional agencies represent a significant part of the market, especially for customers who prefer human interaction.

  • General AI platforms

    AI companies could become discovery or advertising channels, but management says they do not intend to take over booking execution.

News & filings

In the press

No news in our archive over the last 180 days.

Annual reports (ESEF)

Sources

  1. [1] Annual report, fiscal year ended 2026-03-31 (ESEF) · SEC / eDreams ODIGEO S.A. · 31 Mar 2026

Figures computed by olivLaw from ESEF annual reports and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.

eDreams ODIGEO S.A. (EDR.MC): stock, results, valuation and forecast · olivLaw