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olivLaw · European equity research

Hagar hf. HAGA.IC

Iceland · Nasdaq Iceland · ISIN IS0000020121 · Vertical: Listed companies from Iceland

122.00ISK+1.67% · 1 dayClose 05 Nov 2026

Hagar hf. is an Icelandic retail group selling food and non-food products, which reported revenue of 197.043 million ISK and an operating profit of 11.441 million ISK for the year ended 28 February 2026. The profile matters now because the results show margin improvement in a competitive retail sector.

At the close of 05 Nov 2026, Hagar hf. (HAGA.IC) stock was 122.00 ISK (+1.67% on the day), with market capitalisation 133.6 bn ISK, P/E 20.5 on diluted EPS of 5.94 ISK over the last 12 months, dividend yield 1.87%, beta 0.29, 52-week range 110.00–126.00 ISK.

Data as of · AI analysis dated · Source: ESEF annual reports and closing prices, computed by olivLaw.

Market cap
133.6 bn ISK
shares as of 28 Feb 2026
P/E (TTM)
20.5
Diluted EPS TTM 5.94 · TTM to 28 Feb 2026
E/P (TTM)
4.87%
TTM to 28 Feb 2026
Dividend yield
1.87%
DPS 12m 2.29
Beta (2y)
0.29
Volatility (1y) 21%
52-week range
110.00126.00

Price history

Loading chart…

Technical reading

RSI (14)
59.9
strong (55–70)
Bollinger (20, 2)
113.41 – 123.01
in the upper half of the band · %B 0.89 · band width 8.1%
SMA 50 / 200
118.77 / 119.43
mixed trend
MACD (12, 26, 9)
0.51 / 0.21
MACD above signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyEURO STOXX 50vs EURO STOXX 50Vertical median
1 month+6.1%+0.4%+5.7 pp—
3 months+2.5%−3.3%+5.8 pp—
6 months+1.7%+4.0%−2.3 pp—
Year to date+4.3%+8.1%−3.8 pp—
1 year+10.4%+10.7%−0.3 pp−10.7%
3 years+80.7%+50.1%+30.7 pp+6.7%
5 years+87.7%+43.6%+44.1 pp—
Max drawdown (1y)
−11.4%
20 Jan 2026 → 19 Mar 2026
Max drawdown (5y)
−25.1%
22 Apr 2022 → 17 Feb 2023
Compound annual growth (5y)
+13.4%
EURO STOXX 50 +7.5%

Price returns, dividends excluded.

Quarterly results

ESEF annual reports carry no quarters: the results are annual (below).

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Today's P/E sits at the 100 percentile of its own 3-quarter history (min 16.2, median 16.3, max 20.0; quarters with earnings only).

Fiscal years

Fiscal year202420252026
Revenue173.3 bn180.3 bn197.0 bn
Revenue YoYunavailable+4.1%+9.3%
Net income5.0 bn7.0 bn7.4 bn
Net income YoYunavailable+39.4%+5.1%
Diluted EPS4.516.305.94
Diluted EPS YoYunavailable+39.7%−5.7%
net %2.9%3.9%3.8%
Free cash flow4.8 bn7.3 bn8.1 bn

Balance sheet & financial health

Fiscal year 2026 · 28 Feb 2026

Cash
3.9 bn ISK
Financial debt
14.4 bn ISK
Net debt
10.5 bn ISK
Equity
42.8 bn ISK
Total assets
115.2 bn ISK
Debt / equity
0.34x
Current ratio
0.75x
ROE
18.2%
ROA
6.7%
FCF margin
4.1%

Financial statements (source on every figure)

Revenue and net income (ISK)

Margins

Income statement · ISK

Revenue
2024
173.3 bn
2025
180.3 bn
2026
197.0 bn

esef· 12 May 2026verified

Cost of revenue
2024
137.3 bn
2025
139.2 bn
2026
147.9 bn

esef· 12 May 2026verified

Gross profit
2024
36.0 bn
2025
41.1 bn
2026
49.1 bn

esef· 12 May 2026verified

Operating income
2024
8.0 bn
2025
10.4 bn
2026
11.4 bn

esef· 12 May 2026verified

Depreciation & amortisation
2024
5.0 bn
2025
5.4 bn
2026
6.3 bn

esef· 12 May 2026verified

EBITDA
2024
13.1 bn ≈
2025
15.8 bn ≈
2026
17.7 bn ≈

esef· 12 May 2026derived

Interest expense
2024
—
2025
3.3 bn
2026
3.9 bn

esef· 12 May 2026verified

Pre-tax income
2024
6.1 bn
2025
8.4 bn
2026
9.0 bn

esef· 12 May 2026verified

Income tax
2024
1.1 bn
2025
1.4 bn
2026
1.7 bn

esef· 12 May 2026verified

Net income
2024
5.0 bn
2025
7.0 bn
2026
7.4 bn

esef· 12 May 2026verified

Diluted EPS
2024
4.51
2025
6.30
2026
5.94

esef· 12 May 2026verified

Dividend per share
2024
2.25
2025
2.32
2026
2.29

esef· 12 May 2026derived

Balance sheet · ISK

Cash
2024
1.8 bn
2025
2.3 bn
2026
3.9 bn

esef· 12 May 2026verified

Receivables
2024
6.2 bn
2025
6.9 bn
2026
6.6 bn

esef· 12 May 2026verified

Inventories
2024
13.1 bn
2025
14.0 bn
2026
14.4 bn

esef· 12 May 2026verified

Current assets
2024
21.1 bn
2025
23.2 bn
2026
24.9 bn

esef· 12 May 2026verified

Property, plant & equipment, net
2024
22.5 bn
2025
35.6 bn
2026
37.8 bn

esef· 12 May 2026verified

Total assets
2024
78.2 bn
2025
105.5 bn
2026
115.2 bn

esef· 12 May 2026verified

Accounts payable
2024
17.5 bn
2025
19.7 bn
2026
20.2 bn

esef· 12 May 2026verified

Long-term debt
2024
11.3 bn
2025
17.1 bn
2026
14.4 bn

esef· 12 May 2026verified

Current liabilities
2024
25.9 bn
2025
29.6 bn
2026
33.2 bn

esef· 12 May 2026verified

Total liabilities
2024
49.2 bn
2025
67.0 bn
2026
72.5 bn

esef· 12 May 2026verified

Equity
2024
29.0 bn
2025
38.5 bn
2026
42.8 bn

esef· 12 May 2026verified

Shares outstanding at year end
2024
1.1 bn
2025
1.1 bn
2026
1.1 bn

esef· 12 May 2026derived

Cash flow · ISK

Operating cash flow
2024
8.7 bn
2025
11.1 bn
2026
13.0 bn

esef· 12 May 2026verified

Capex
2024
3.9 bn
2025
3.8 bn
2026
4.9 bn

esef· 12 May 2026verified

Free cash flow
2024
4.8 bn ≈
2025
7.3 bn ≈
2026
8.1 bn ≈

esef· 12 May 2026derived

Investing cash flow
2024
-4.8 bn
2025
-8.7 bn
2026
-5.3 bn

esef· 12 May 2026verified

Financing cash flow
2024
-4.9 bn
2025
-2.0 bn
2026
-6.2 bn

esef· 12 May 2026verified

Dividends paid
2024
2.5 bn
2025
2.5 bn
2026
2.5 bn

esef· 12 May 2026verified

Share repurchases
2024
2.3 bn
2025
0
2026
1.1 bn

esef· 12 May 2026verified

Computed indicators

Growth

Revenue growth (YoY)
9.3%
computed by olivLawFY 2026
Revenue CAGR 3Y
unavailable
input data missing
Revenue CAGR 5Y
unavailable
input data missing
EBIT growth (YoY)
9.7%
computed by olivLawFY 2026
Net income growth (YoY)
5.1%
computed by olivLawFY 2026
Net income CAGR 3Y
unavailable
input data missing
Net income CAGR 5Y
unavailable
input data missing
EPS growth (YoY)
-5.7%
computed by olivLawFY 2026
EPS CAGR 3Y
unavailable
input data missing
EPS CAGR 5Y
unavailable
input data missing
FCF growth (YoY)
11.6%
computed by olivLawFY 2026

Profitability

Gross margin
24.9%
computed by olivLawFY 2026
EBITDA margin
9.0%
computed by olivLawFY 2026
EBIT margin
5.8%
computed by olivLawFY 2026
Net margin
3.8%
computed by olivLawFY 2026
FCF margin
4.1%
computed by olivLawFY 2026

Returns

ROE
18.2%
computed by olivLawFY 2026 · balance sheet at 28 Feb 2026
ROA
6.7%
computed by olivLawFY 2026 · balance sheet at 28 Feb 2026
ROIC
17.5%
computed by olivLawFY 2026 · balance sheet at 28 Feb 2026
ROCE
13.9%
computed by olivLawFY 2026 · balance sheet at 28 Feb 2026
Payout ratio (EPS)
38.5%
computed by olivLawFY 2026
Payout ratio (FCF)
30.8%
computed by olivLawFY 2026

Balance sheet

Net debt
10.5 bn ISK
computed by olivLawbalance sheet at 28 Feb 2026
Net debt / EBITDA
0.6x
computed by olivLawFY 2026 · balance sheet at 28 Feb 2026
Debt / equity
0.3x
computed by olivLawbalance sheet at 28 Feb 2026
Interest coverage
2.9x
computed by olivLawFY 2026

Liquidity

Current ratio
0.7x
computed by olivLawbalance sheet at 28 Feb 2026
Quick ratio
0.3x
computed by olivLawbalance sheet at 28 Feb 2026
Cash ratio
0.1x
computed by olivLawbalance sheet at 28 Feb 2026

Cash

Operating cash flow
13.0 bn ISK
computed by olivLawFY 2026
Capital expenditure
4.9 bn ISK
computed by olivLawFY 2026
Free cash flow
8.1 bn ISK
computed by olivLawFY 2026
FCF conversion
109.9%
computed by olivLawFY 2026
Cash conversion
73.6%
computed by olivLawFY 2026

Efficiency

Days sales outstanding
12 days
computed by olivLawFY 2026 · balance sheet at 28 Feb 2026
Days inventory outstanding
35 days
computed by olivLawFY 2026 · balance sheet at 28 Feb 2026
Days payables outstanding
49 days
computed by olivLawFY 2026 · balance sheet at 28 Feb 2026
Cash conversion cycle
-2 days
computed by olivLawFY 2026 · balance sheet at 28 Feb 2026

Market and valuation

Market capitalisation
133.6 bn ISK
computed by olivLawbalance sheet at 28 Feb 2026
Enterprise value
144.0 bn ISK
computed by olivLawbalance sheet at 28 Feb 2026
Market cap / net income TTM
18.1x
computed by olivLawFY 2026
P/E (TTM)
20.5x
computed by olivLawFY 2026
Earnings yield
4.9%
computed by olivLawFY 2026
P/B
3.1x
computed by olivLawbalance sheet at 28 Feb 2026
P/S
0.7x
computed by olivLawFY 2026 · balance sheet at 28 Feb 2026
EV/EBITDA
8.1x
computed by olivLawFY 2026 · balance sheet at 28 Feb 2026
EV/EBIT
12.6x
computed by olivLawFY 2026 · balance sheet at 28 Feb 2026
EV/Sales
0.7x
computed by olivLawFY 2026 · balance sheet at 28 Feb 2026
P/FCF
16.4x
computed by olivLawFY 2026 · balance sheet at 28 Feb 2026
FCF yield
6.1%
computed by olivLawFY 2026 · balance sheet at 28 Feb 2026
Dividend yield
1.9%
computed by olivLawFY 2026
Shareholder yield (distributions)
2.7%
computed by olivLawFY 2026 · balance sheet at 28 Feb 2026

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Neutral profile

Score: 62 / 100

A scoring methodology on indicators and valuation, not investment advice.

Closing price

122.00 ISK

05 Nov 2026Source: olivLaw, closing series

Market cap: 133.6 bn ISK

Key indicators

Market capitalisation
133.6 bn ISK
computed by olivLawbalance sheet at 28 Feb 2026
P/E (TTM)
20.5x
computed by olivLawFY 2026
P/B
3.1x
computed by olivLawbalance sheet at 28 Feb 2026
EV/EBITDA
8.1x
computed by olivLawFY 2026 · balance sheet at 28 Feb 2026
ROE
18.2%
computed by olivLawFY 2026 · balance sheet at 28 Feb 2026
Net margin
3.8%
computed by olivLawFY 2026
Revenue growth (YoY)
9.3%
computed by olivLawFY 2026
Dividend yield
1.9%
computed by olivLawFY 2026

Coverage and freshness

31/37 reporting lines present
Latest full fiscal year: 2026
Latest reported period: 28 Feb 2026
Latest balance sheet date: 28 Feb 2026
Share count (cover of the latest filing), as of: 28 Feb 2026
Source: esefpublished 12 May 2026
verified 93derived 6

Score by group

  • Balance sheet55
  • Valuation51
  • Returns63
  • Quality82

Estimated value range

unavailable — no valuation assumptions for the reporting currency

Valuation assumptions are editorial choices, not measured; beta is not measured.

Valuation methods

    Assumptions (illustrative, editorial)

    Risk-free rate
    6.5%
    Equity risk premium
    6.0%
    Beta (default)
    1.00
    Cost of equity
    12.5%
    Terminal growth
    3.0%

    Factor scorecard

    Neutral profile · Score 62/100

    FactorValueScoreWeight used
    ROIC · Quality17.5%100 (vs peers)13%
    Net margin · Quality3.8%33 (vs peers)8%
    FCF conversion · Quality109.9%100 (on a fixed band)8%
    Revenue CAGR 3Y · Growthunavailableunavailable—
    EPS CAGR 3Y · Growthunavailableunavailable—
    Net debt / EBITDA · Balance sheet0.6x97 (on a fixed band)13%
    Interest coverage · Balance sheet2.9x22 (on a fixed band)8%
    Current ratio · Balance sheet0.7x0 (on a fixed band)5%
    P/E (TTM) · Valuation20.5x20 (vs peers)13%
    EV/EBITDA · Valuation8.1x62 (on a fixed band)13%
    FCF yield · Valuation6.1%76 (on a fixed band)10%
    Shareholder yield (distributions) · Returns2.7%38 (on a fixed band)8%
    Payout ratio (FCF) · Returns30.8%100 (on a fixed band)5%

    Factors without a value were dropped; the remaining weights were renormalised.

    Score groups

    • Balance sheet55/100 · 3/3 factors with a value
    • Growth· partialunavailable · 0/2 factors with a value
    • Quality82/100 · 3/3 factors with a value
    • Returns63/100 · 2/2 factors with a value
    • Valuation51/100 · 3/3 factors with a value

    A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

    Memo

    Hagar hf. (HAGA.IC). Latest full fiscal year: 2026; data up to 2026-02-28.

    Figures computed from the financial statements: revenue 197.0 bn ISK in 2026; YoY growth 9.3%; net margin 3.8%; ROE 18.2%; net debt/EBITDA 0.6x.

    The estimated value range is 95.41–103.03 ISK per share (median of 3 methods, agreement: medium); assumptions are illustrative. Against the central value of 102.80 ISK, the price of 122.00 ISK leaves a potential of -15.7% (value / price − 1) and a margin of safety of -18.7% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

    olivLaw score 62/100, methodological classification: neutral profile (score, margin of safety and method agreement together; not a judgement of the right price). Groups assessed only in part: growth. Not investment advice.

    Text generated deterministically from the figures shown; no language model. Not investment advice.

    What supports the thesis

    • ROIC: 17.5%
    • FCF conversion: 109.9%
    • Net debt / EBITDA: 0.6x
    • FCF yield: 6.1%
    • Payout ratio (FCF): 30.8%

    What contradicts it

    • Interest coverage: 2.9x
    • Current ratio: 0.7x
    • P/E (TTM): 20.5x
    • The price is above the estimated value range

    Not assessed (insufficient data or a ratio without meaning): Revenue CAGR 3Y, EPS CAGR 3Y.

    Versus the vertical median

    Listed companies from Iceland · same country · compared with 10 companies

    Multiples and returns vs the median

    P/E
    20.5x
    vertical median 17.3x
    above median (+18.7%)
    EV/EBITDA
    8.1x
    vertical median —
    P/S
    0.7x
    vertical median 1.0x
    below median (−29.3%)
    P/B
    3.1x
    vertical median 1.7x
    above median (+87.6%)
    ROE
    18.2%
    vertical median 10.2%
    above median (+78.5%)
    Net margin
    3.8%
    vertical median 6.1%
    below median (−38.6%)
    EBIT margin
    5.8%
    vertical median 12.7%
    below median (−54.1%)
    Revenue YoY
    9.3%
    vertical median 7.7%
    above median (+20.2%)
    Net debt/EBITDA
    0.6x
    vertical median —
    Dividend yield
    1.9%
    vertical median 1.0%
    above median (+88.5%)

    Price rebased to 100 (monthly, 5 years)

    Companies in the vertical

    Market capP/EROENet marginRevenue YoY1A / 3A
    HAGA.ICHagar hf.133.6 bn20.518.2%3.8%+9.3%+8% / +83%
    FESTI.ICFesti hf.90.9 bn22.810.1%2.6%+13.4%−8% / +67%
    HEIMAR.ICHeimar hf.61.3 bn7.513.5%55.5%+7.7%−6% / +49%
    BERA.ICÖlgerðin Egill Skallagríms hf.37.1 bn17.313.7%5.9%+7.7%−24% / +0%
    NOVA.ICNova Klúbburinn hf12.0 bn14.88.5%6.1%+2.8%−26% / −16%
    ALVO.ICAlvotech———9.0%+43.4%−14% / −58%
    ASAR.ICSíminn hf.—17.4——+3.0%−19% / +27%
    BRIM.ICBrim hf.——11.9%14.6%+5.2%+19% / +13%
    EIK.ICEik Fasteignafélag Hf.——10.2%43.6%+9.5%+1% / +23%
    EIM.ICEimskipafélag Íslands hf.——3.2%1.2%−4.7%+6% / −35%
    HAMP.ICHampiðjan hf——1.7%1.2%+15.7%−26% / −37%

    1- and 3-year price returns: for HAGA.IC from daily closes (the same as the performance table), for the other companies from month-end closes.

    olivLaw engine forecast

    The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

    The engine has no published run for this company yet.

    Valuation scenarios (editable assumptions)

    Illustrative scenarios

    Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

    Bear
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Base
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Bull
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Nothing is saved.

    Estimated price (ISK)

    Estimated priceBearBaseBull
    1 years
    85.87
    Total return -28% · Per year -28%
    151.48
    Total return 26% · Per year 26%
    227.71
    Total return 89% · Per year 89%
    3 years
    91.50
    Total return -20% · Per year -7%
    180.83
    Total return 56% · Per year 16%
    297.29
    Total return 153% · Per year 36%
    5 years
    97.50
    Total return -11% · Per year -2%
    215.87
    Total return 91% · Per year 14%
    388.12
    Total return 237% · Per year 27%
    What moves the 3-year price the most
    • Exit P/E± 45.21
    • Net margin± 31.65
    • Annual revenue growth± 24.84
    • Annual dilution± 2.66

    AI analysis

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    In brief

    Hagar hf. is an Icelandic retail group selling food and non-food products, which reported revenue of 197.043 million ISK and an operating profit of 11.441 million ISK for the year ended 28 February 2026. The profile matters now because the results show margin improvement in a competitive retail sector.

    SWOT

    Strengths

    • The group recorded growth in gross profit and operating profit, indicating solid operational execution in the year under review.
    • A diversified structure, including investment property, leased assets and interests in associates, may provide additional income sources.
    • The auditor did not flag material uncertainty about going concern, which supports confidence in the group's stability.

    Weaknesses

    • Personnel and financing costs weigh on the net margin, reducing how efficiently revenue turns into profit.
    • Short-term and long-term debt remain significant, exposing the group to changes in interest rates.
    • Results include fair-value elements that can fluctuate and affect comparability between periods.

    Opportunities

    • Operating cost optimisation could strengthen margins if revenue growth continues.
    • Making better use of investment property and leased assets could generate more predictable income.
    • Developing holdings in associates could add value to the consolidated result.

    Threats

    • A decline in domestic consumption could reduce sales and pressure the group's margins.
    • Rising financing costs or currency fluctuations could reduce net profit.
    • Intense retail competition could limit the ability to sustain current prices and margins.

    Risks

    • Personnel cost pressuremedium

      Rising salary expenses could reduce profitability if not offset by sales growth.

    • Interest rate exposurehigh

      Short- and long-term interest-bearing debt exposes the group to rate increases, which could affect net profit.

    • Property value volatilitymedium

      Changes in the value of investment property and fixed assets can influence equity and the result.

    • Currency exposurelow

      Exchange differences could affect the financial result, particularly for foreign-currency liabilities or assets.

    • Retail competitionmedium

      Competitive pressure could limit sales growth and trading margins.

    Investment thesis

    What would need to be true (bull case)

    • Growth in gross profit and operating profit suggests the group can convert revenue into profit more efficiently. If this continues, the results could support long-term value.
    • Diversification across property and associates may reduce reliance on a single income stream and could stabilise results in harder periods.
    • The absence of material going-concern uncertainty flagged by the auditor provides a more stable financial framework for planning.

    What would break the thesis

    • Personnel and financing costs could continue to limit net profit even if revenue grows.
    • Significant debt exposes the group to interest rate increases, which could reduce financial flexibility.
    • Fair-value results can fluctuate and reduce comparability between periods.

    What to watch

    • Development of gross margin and personnel costsnext 10-K
    • Level of net financial expenses and debt2027
    • Valuation changes in investment propertynext 10-K
    • Contribution of associates to net profit2027

    Products, market & competition

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    The business

    According to the consolidated annual report for the period 1 March 2025 to 28 February 2026, Hagar hf. is an Icelandic public limited company headquartered in Reykjavik. The group reports revenue from sales of goods and other operating income, and the income statement separates cost of goods sold, salary costs and depreciation. The statements are prepared under international reporting standards and filed in ESEF format.

    The consolidated structure includes interests in subsidiaries and associates, as well as investment property, so group results also depend on these entities. The auditor's report confirms the consolidated statements are prepared on a going concern basis, with no material uncertainty flagged.

    On the balance sheet, fixed assets include tangible assets, investment property and leased assets, while liabilities are split between short-term and long-term debt. Equity attributable to the parent company's shareholders is shown separately from non-controlling interests.

    Segments

    Retail sales

    Sales of goods are the group's main revenue source, with revenue of 197.043 million ISK in fiscal 2025/26. Gross margin improved, and gross profit reached 49.124 million ISK according to the consolidated income statement.

    Real estate and investments

    The group holds investment property measured separately, and changes in its value are reported in the financial result. The report shows a separate line for leased property, suggesting a more stable income component than retail sales.

    Investments in associates

    The group consolidates the results of certain associates using the equity method, and their result appears as a separate line in the income statement. This component can significantly influence net profit depending on the performance of these holdings.

    Market context

    Hagar operates in the Icelandic retail market, where demand for food and non-food products depends on disposable income and price developments. The report does not provide detailed sector data, so market size and the group's share cannot be determined from the available source.

    Group results are sensitive to financing costs and exchange rates, factors referenced in the financial statements through currency differences and interest expense. A more difficult economic environment could reduce consumption and pressure margins.

    Trends

    • Gross margin improvementtailwind

      Gross profit rose compared with the prior year, indicating better trading margins. If this trend holds, it could support the group's operating profitability.

    • Personnel costsheadwind

      Salary costs and related contributions increased over the last year, which reduces operating margin. The development of these costs will influence whether revenue growth converts into profit.

    • Financing costsmixed

      Net financial expenses and interest on interest-bearing debt are a significant burden on net profit. Movements in interest rates could change this pressure.

    • Property revaluationmixed

      Results include changes in the value of investment property and fixed assets, shown separately in equity. These adjustments can be favourable or unfavourable depending on the property market.

    Competitive position

    The supplied source does not identify the group's competitors. In the Icelandic retail market, competition typically comes from grocery chains and non-food retailers, but these names would need to be verified in separate sources before use.

    The group's competitive position depends on its store network, supply chain and ability to maintain margins. The report does not describe a market share, so comparative assessment remains limited to the financial statements.

    • Icelandic grocery chains

      Not identified in the supplied source; direct competition in Icelandic grocery retail cannot be confirmed from this document.

    • Non-food retail operators

      The source does not name non-food competitors; this needs checking against independent external sources.

    • Online retail operators

      Digital competition is not described in the report, though it may influence retail sales.

    • Regional consumer goods distributors

      Not mentioned in the source; their relevance to the group cannot be assessed from the document.

    News & filings

    In the press

    No news in our archive over the last 180 days.

    Annual reports (ESEF)

    Sources

    1. [1] Annual report, fiscal year ended 2026-02-28 (ESEF) · SEC / Hagar hf. · 28 Feb 2026

    Figures computed by olivLaw from ESEF annual reports and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.