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olivLaw · European equity research

Mips AB MIPS.ST

Sweden · Nasdaq Stockholm · ISIN SE0009216278 · Vertical: Listed companies from Sweden

466.00SEK+7.18% · 1 dayClose 05 Nov 2026

Mips AB develops helmet safety systems that reduce rotational forces on the head, sold as an ingredient technology to other helmet makers. The company is expanding into new categories after acquiring Koroyd at the end of 2025, which could open new revenue sources if integration succeeds. Its total addressable market is 195 million helmets.

At the close of 05 Nov 2026, Mips AB (MIPS.ST) stock was 466.00 SEK (+7.18% on the day), with market capitalisation 12.3 bn SEK, P/E 102.9 on diluted EPS of 4.53 SEK over the last 12 months, dividend yield 1.39%, beta 0.95, 52-week range 212.00–466.00 SEK.

Data as of · AI analysis dated · Source: ESEF annual reports and closing prices, computed by olivLaw.

Market cap
12.3 bn SEK
shares as of 31 Dec 2025
P/E (TTM)
102.9
Diluted EPS TTM 4.53 · TTM to 31 Dec 2025
E/P (TTM)
0.97%
TTM to 31 Dec 2025
Dividend yield
1.39%
DPS 12m 6.50
Beta (2y)
0.95
Volatility (1y) 53%
52-week range
212.00466.00

Price history

Loading chart…

Technical reading

RSI (14)
72.7
overbought (≥ 70)
Bollinger (20, 2)
377.55 – 446.35
above the upper band · %B 1.29 · band width 16.7%
SMA 50 / 200
393.58 / 310.98
uptrend (price > SMA50 > SMA200)
MACD (12, 26, 9)
12.88 / 8.16
MACD above signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyEURO STOXX 50vs EURO STOXX 50Vertical median
1 month+15.8%−0.6%+16.5 pp—
3 months+14.3%−4.2%+18.4 pp—
6 months+64.5%+4.3%+60.2 pp—
Year to date+31.9%+7.5%+24.4 pp—
1 year+45.4%+9.9%+35.5 pp−8.5%
3 years+58.3%+49.8%+8.5 pp+12.3%
5 years−58.1%+42.8%−101.0 pp—
Max drawdown (1y)
−41.8%
16 Dec 2025 → 27 Mar 2026
Max drawdown (5y)
−82.8%
29 Nov 2021 → 27 Mar 2026
Compound annual growth (5y)
−16.0%
EURO STOXX 50 +7.4%

Price returns, dividends excluded.

Quarterly results

ESEF annual reports carry no quarters: the results are annual (below).

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Today's P/E sits at the 67 percentile of its own 3-quarter history (min 78.0, median 88.4, max 150.6; quarters with earnings only).

Fiscal years

Fiscal year202320242025
Revenue357.0 m483.0 m533.0 m
Revenue YoYunavailable+35.3%+10.4%
Net income64.0 m141.0 m120.0 m
Net income YoYunavailable+120.3%−14.9%
Diluted EPS2.425.324.53
Diluted EPS YoYunavailable+119.8%−14.8%
net %17.9%29.2%22.5%
Free cash flow9.0 m138.0 m138.0 m

Balance sheet & financial health

Fiscal year 2025 · 31 Dec 2025

Cash
214.0 m SEK
Financial debt
unavailable SEK
Net debt
unavailable SEK
Equity
562.0 m SEK
Total assets
1.3 bn SEK
Debt / equity
unavailable
Current ratio
2.92x
ROE
20.0%
ROA
11.7%
FCF margin
25.9%

Financial statements (source on every figure)

Revenue and net income (SEK)

Margins

Income statement · SEK

Revenue
2023
357.0 m
2024
483.0 m
2025
533.0 m

esef· 26 Oct 2026verified

Cost of revenue
2023
104.0 m
2024
133.0 m
2025
142.0 m

esef· 26 Oct 2026verified

Gross profit
2023
253.0 m
2024
350.0 m
2025
391.0 m

esef· 26 Oct 2026verified

Research & development
2023
35.0 m
2024
39.0 m
2025
41.0 m

esef· 26 Oct 2026verified

Operating income
2023
70.0 m
2024
174.0 m
2025
156.0 m

esef· 26 Oct 2026verified

Interest expense
2023
2.0 m
2024
2.0 m
2025
6.0 m

esef· 26 Oct 2026verified

Pre-tax income
2023
84.0 m
2024
183.0 m
2025
158.0 m

esef· 26 Oct 2026verified

Income tax
2023
20.0 m
2024
42.0 m
2025
38.0 m

esef· 26 Oct 2026verified

Net income
2023
64.0 m
2024
141.0 m
2025
120.0 m

esef· 26 Oct 2026verified

Diluted EPS
2023
2.42
2024
5.32
2025
4.53

esef· 26 Oct 2026verified

Dividend per share
2023
5.47
2024
6.00
2025
6.50

esef· 26 Oct 2026verified

Balance sheet · SEK

Cash
2023
408.0 m
2024
382.0 m
2025
214.0 m

esef· 26 Oct 2026verified

Inventories
2023
4.0 m
2024
8.0 m
2025
15.0 m

esef· 26 Oct 2026verified

Current assets
2023
562.0 m
2024
575.0 m
2025
432.0 m

esef· 26 Oct 2026verified

Property, plant & equipment, net
2023
10.0 m
2024
8.0 m
2025
35.0 m

esef· 26 Oct 2026verified

Intangibles (excl. goodwill)
2023
71.0 m
2024
69.0 m
2025
—

esef· 08 May 2025verified

Total assets
2023
738.0 m
2024
739.0 m
2025
1.3 bn

esef· 26 Oct 2026verified

Current liabilities
2023
56.0 m
2024
78.0 m
2025
148.0 m

esef· 26 Oct 2026verified

Equity
2023
657.0 m
2024
641.0 m
2025
562.0 m

esef· 26 Oct 2026verified

Shares outstanding at year end
2023
26.3 m
2024
26.5 m
2025
26.5 m

esef· 26 Oct 2026derived

Cash flow · SEK

Operating cash flow
2023
11.0 m
2024
142.0 m
2025
148.0 m

esef· 26 Oct 2026verified

Capex
2023
2.0 m
2024
4.0 m
2025
10.0 m

esef· 26 Oct 2026verified

Free cash flow
2023
9.0 m ≈
2024
138.0 m ≈
2025
138.0 m ≈

esef· 26 Oct 2026derived

Investing cash flow
2023
-89.0 m
2024
-10.0 m
2025
-429.0 m

esef· 26 Oct 2026verified

Financing cash flow
2023
-42.0 m
2024
-162.0 m
2025
124.0 m

esef· 26 Oct 2026verified

Dividends paid
2023
144.0 m
2024
159.0 m
2025
172.0 m

esef· 26 Oct 2026verified

Computed indicators

Growth

Revenue growth (YoY)
10.4%
computed by olivLawFY 2025
Revenue CAGR 3Y
unavailable
input data missing
Revenue CAGR 5Y
unavailable
input data missing
EBIT growth (YoY)
-10.3%
computed by olivLawFY 2025
Net income growth (YoY)
-14.9%
computed by olivLawFY 2025
Net income CAGR 3Y
unavailable
input data missing
Net income CAGR 5Y
unavailable
input data missing
EPS growth (YoY)
-14.8%
computed by olivLawFY 2025
EPS CAGR 3Y
unavailable
input data missing
EPS CAGR 5Y
unavailable
input data missing
FCF growth (YoY)
0.0%
computed by olivLawFY 2025

Profitability

Gross margin
73.4%
computed by olivLawFY 2025
EBITDA margin
unavailable
input data missing
EBIT margin
29.3%
computed by olivLawFY 2025
Net margin
22.5%
computed by olivLawFY 2025
FCF margin
25.9%
computed by olivLawFY 2025

Returns

ROE
20.0%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROA
11.7%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROIC
unavailable
input data missing
ROCE
13.5%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Payout ratio (EPS)
143.5%
computed by olivLawFY 2025
Payout ratio (FCF)
124.6%
computed by olivLawFY 2025

Balance sheet

Net debt
unavailable
input data missing
Net debt / EBITDA
unavailable
input data missing
Debt / equity
unavailable
input data missing
Interest coverage
26.0x
computed by olivLawFY 2025

Liquidity

Current ratio
2.9x
computed by olivLawbalance sheet at 31 Dec 2025
Quick ratio
2.8x
computed by olivLawbalance sheet at 31 Dec 2025
Cash ratio
1.4x
computed by olivLawbalance sheet at 31 Dec 2025

Cash

Operating cash flow
148.0 m SEK
computed by olivLawFY 2025
Capital expenditure
10.0 m SEK
computed by olivLawFY 2025
Free cash flow
138.0 m SEK
computed by olivLawFY 2025
FCF conversion
115.0%
computed by olivLawFY 2025
Cash conversion
unavailable
input data missing

Efficiency

Days sales outstanding
unavailable
input data missing
Days inventory outstanding
30 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Days payables outstanding
unavailable
input data missing
Cash conversion cycle
unavailable
input data missing

Market and valuation

Market capitalisation
12.3 bn SEK
computed by olivLawbalance sheet at 31 Dec 2025
Enterprise value
unavailable
input data missing
Market cap / net income TTM
102.9x
computed by olivLawFY 2025
P/E (TTM)
102.9x
computed by olivLawFY 2025
Earnings yield
1.0%
computed by olivLawFY 2025
P/B
22.0x
computed by olivLawbalance sheet at 31 Dec 2025
P/S
23.2x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
EV/EBITDA
unavailable
input data missing
EV/EBIT
unavailable
input data missing
EV/Sales
unavailable
input data missing
P/FCF
89.5x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
FCF yield
1.1%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Dividend yield
1.4%
computed by olivLawFY 2025
Shareholder yield (distributions)
1.4%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Insufficient data
What is missing
  • score weight coverage: 52.1% of at least 60%

A scoring methodology on indicators and valuation, not investment advice.

Closing price

466.00 SEK

05 Nov 2026Source: olivLaw, closing series

Market cap: 12.3 bn SEK

Key indicators

Market capitalisation
12.3 bn SEK
computed by olivLawbalance sheet at 31 Dec 2025
P/E (TTM)
102.9x
computed by olivLawFY 2025
P/B
22.0x
computed by olivLawbalance sheet at 31 Dec 2025
EV/EBITDA
unavailable
input data missing
ROE
20.0%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Net margin
22.5%
computed by olivLawFY 2025
Revenue growth (YoY)
10.4%
computed by olivLawFY 2025
Dividend yield
1.4%
computed by olivLawFY 2025

Coverage and freshness

26/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 31 Dec 2025
Latest balance sheet date: 31 Dec 2025
Share count (cover of the latest filing), as of: 31 Dec 2025
Source: esefpublished 26 Oct 2026
verified 78derived 4

Score by group

52% · Insufficient data

Estimated value range

unavailable — no valuation assumptions for the reporting currency

Valuation assumptions are editorial choices, not measured; beta is not measured.

Valuation methods

    Assumptions (illustrative, editorial)

    Risk-free rate
    6.5%
    Equity risk premium
    6.0%
    Beta (default)
    1.00
    Cost of equity
    12.5%
    Terminal growth
    3.0%

    Factor scorecard

    Insufficient data

    Minimum-evidence gate: score weight coverage: 52.1% of at least 60%

    FactorValueScoreWeight used
    ROIC · Qualityunavailableunavailable—
    Net margin · Quality22.5%94 (vs peers)12%
    FCF conversion · Quality115.0%100 (on a fixed band)12%
    Revenue CAGR 3Y · Growthunavailableunavailable—
    EPS CAGR 3Y · Growthunavailableunavailable—
    Net debt / EBITDA · Balance sheetunavailableunavailable—
    Interest coverage · Balance sheet26.0x100 (on a fixed band)12%
    Current ratio · Balance sheet2.9x100 (on a fixed band)8%
    P/E (TTM) · Valuation102.9x0 (vs peers)20%
    EV/EBITDA · Valuationunavailableunavailable—
    FCF yield · Valuation1.1%14 (on a fixed band)16%
    Shareholder yield (distributions) · Returns1.4%20 (on a fixed band)12%
    Payout ratio (FCF) · Returns124.6%0 (on a fixed band)8%

    Factors without a value were dropped; the remaining weights were renormalised.

    Score groups

    • Balance sheet100/100 · 2/3 factors with a value
    • Growth· partialunavailable · 0/2 factors with a value
    • Quality97/100 · 2/3 factors with a value
    • Returns12/100 · 2/2 factors with a value
    • Valuation6/100 · 2/3 factors with a value

    A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

    Memo

    Mips AB (MIPS.ST). Latest full fiscal year: 2025; data up to 2025-12-31.

    Figures computed from the financial statements: revenue 533.0 m SEK in 2025; YoY growth 10.4%; net margin 22.5%; ROE 20.0%.

    The estimated value range is 67.03–115.91 SEK per share (median of 2 methods, agreement: high); assumptions are illustrative. Against the central value of 83.42 SEK, the price of 466.00 SEK leaves a potential of -82.1% (value / price − 1) and a margin of safety of -458.6% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

    Insufficient data for a verdict (score weight coverage: 52.1% of at least 60%).

    Text generated deterministically from the figures shown; no language model. Not investment advice.

    What supports the thesis

    • Net margin: 22.5%
    • FCF conversion: 115.0%
    • Interest coverage: 26.0x
    • Current ratio: 2.9x

    What contradicts it

    • P/E (TTM): 102.9x
    • FCF yield: 1.1%
    • Shareholder yield (distributions): 1.4%
    • Payout ratio (FCF): 124.6%
    • The price is above the estimated value range

    Not assessed (insufficient data or a ratio without meaning): ROIC, Revenue CAGR 3Y, EPS CAGR 3Y, Net debt / EBITDA, EV/EBITDA.

    Versus the vertical median

    Listed companies from Sweden · same country · compared with 39 companies

    Multiples and returns vs the median

    P/E
    102.9x
    vertical median 22.9x
    above median (+349.7%)
    EV/EBITDA
    —
    vertical median 5.3x
    P/S
    23.2x
    vertical median 1.1x
    above median (+1,969.3%)
    P/B
    22.0x
    vertical median 1.4x
    above median (+1,500.2%)
    ROE
    20.0%
    vertical median 7.4%
    above median (+170.0%)
    Net margin
    22.5%
    vertical median 4.3%
    above median (+423.8%)
    EBIT margin
    29.3%
    vertical median 6.0%
    above median (+386.9%)
    Revenue YoY
    10.4%
    vertical median 1.3%
    above median (+674.7%)
    Net debt/EBITDA
    —
    vertical median 1.5x
    Dividend yield
    1.4%
    vertical median 2.5%
    below median (−44.1%)

    Price rebased to 100 (monthly, 5 years)

    Companies in the vertical

    Market capP/EROENet marginRevenue YoY1A / 3A
    ALFA.STAlfa Laval AB223.0 bn27.019.4%11.9%+4.1%+21% / +38%
    BOL.STBoliden Ab143.0 bn15.213.3%10.1%+4.8%+12% / +81%
    CAST.STCastellum Aktiebolag66.6 bn71.01.2%9.8%−2.6%+27% / +6%
    AAK.STAak Ab (publ)47.5 bn13.917.2%7.5%+2.2%−31% / −14%
    CAMX.STCamurus AB42.5 bn58.519.5%32.5%+21.3%+16% / +55%
    BRAV.STBravida Holding AB30.1 bn24.513.7%4.4%−4.9%+84% / +123%
    ASKER.STAsker Healthcare Group AB29.8 bn60.59.8%2.9%+11.7%−18% / unavailable
    ALLEI.STAlleima AB22.7 bn33.84.1%3.6%−5.4%+11% / +19%
    BURE.STBure Equity AB22.6 bn—-21.0%—unavailable+20% / +19%
    AQ.STAQ Group AB19.7 bn29.214.9%7.5%+6.0%+14% / +119%
    ALTRA.STAltra Fastigheter AB18.4 bn33.93.0%15.1%−2.2%+9% / +19%
    ATT.STAttendo AB (publ)16.8 bn20.715.1%4.3%+0.1%+34% / +223%
    AFRY.STAfry Ab14.9 bn18.76.2%3.1%−5.2%−17% / +4%
    ATRLJ-B.STAtrium Ljungberg AB14.0 bn17.12.9%23.9%−2.0%−33% / −44%
    ALIG.STAlimak Group AB (publ)12.7 bn21.38.2%8.8%−3.2%−18% / +50%
    ACAD.STAcadeMedia AB12.7 bn15.512.7%4.3%+9.7%+22% / +138%
    MIPS.STMips AB12.3 bn102.920.0%22.5%+10.4%+49% / +53%
    APOTEA.STApotea AB (publ)10.7 bn46.831.3%3.2%+10.1%+15% / unavailable
    BOOZT.STBoozt AB10.6 bn37.910.4%3.6%+0.5%+58% / +44%
    BUFAB.STBufab AB (publ)5.0 bn9.215.1%6.9%−7.4%+36% / +110%
    ACTI.STActive Biotech AB (publ)4.9 bn—-84.5%—unavailable−32% / −77%
    CEVI.STCellaVision AB4.7 bn30.818.0%20.2%+4.9%+20% / +12%
    COOR.STCoor Service Management Holding AB4.7 bn18.213.0%2.2%+16.7%+1% / +25%
    BHG.STBHG Group AB4.5 bn31.12.5%1.4%+6.2%−18% / +113%
    CARA.STCarasent AB (publ)1.8 bn51.74.1%10.1%+24.9%−8% / +87%

    1- and 3-year price returns: for MIPS.ST from daily closes (the same as the performance table), for the other companies from month-end closes.

    olivLaw engine forecast

    The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

    The engine has no published run for this company yet.

    Valuation scenarios (editable assumptions)

    Illustrative scenarios

    Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

    Bear
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Base
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Bull
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Nothing is saved.

    Estimated price (SEK)

    Estimated priceBearBaseBull
    1 years
    291.65
    Total return -37% · Per year -37%
    514.24
    Total return 11% · Per year 11%
    772.71
    Total return 67% · Per year 67%
    3 years
    317.32
    Total return -29% · Per year -11%
    626.22
    Total return 38% · Per year 11%
    1,028.18
    Total return 125% · Per year 31%
    5 years
    345.26
    Total return -21% · Per year -5%
    762.58
    Total return 70% · Per year 11%
    1,368.10
    Total return 202% · Per year 25%
    What moves the 3-year price the most
    • Exit P/E± 156.55
    • Net margin± 109.59
    • Annual revenue growth± 85.18
    • Annual dilution± 9.21

    AI analysis

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    In brief

    Mips AB develops helmet safety systems that reduce rotational forces on the head, sold as an ingredient technology to other helmet makers. The company is expanding into new categories after acquiring Koroyd at the end of 2025, which could open new revenue sources if integration succeeds. Its total addressable market is 195 million helmets 1.

    SWOT

    Strengths

    • Leading position in rotation-protection solutions and an extensive patent portfolio.
    • Ingredient-brand model that allows integration into helmets from several manufacturers.
    • Scientific evidence and independent tests supporting the technology's effectiveness.

    Weaknesses

    • Dependence on helmet makers' decisions and end-consumer demand.
    • Sales concentrated among a small number of large customers.
    • Low penetration in some regions, including Asia and markets outside the Nordics and the US.

    Opportunities

    • Expansion into the safety category and lower-priced segments.
    • New oblique-impact testing standards could lift demand.
    • Integrating the Koroyd acquisition could open energy-management categories.

    Threats

    • Lower demand if economic slowdown or higher interest rates weigh on consumers.
    • Entry of competitors with in-house solutions as awareness grows.
    • Geopolitical and trade tensions that could disrupt the supply chain.

    Risks

    • Weaker consumer demandhigh

      Global economic conditions and higher borrowing costs could reduce demand for helmets with Mips technology.

    • Dependence on large customershigh

      A small number of customers generate a significant share of sales, and losing one could affect results.

    • Diverging testing standardsmedium

      If standards favor other solutions, the company's technology could lose relevance in some categories.

    • Geopolitical supply chainmedium

      Significant production in China could be affected by trade tensions, and diversification is not yet complete.

    • Product liability and litigationlow

      Damage claims or patent disputes could generate significant legal costs.

    Investment thesis

    What would need to be true (bull case)

    • If testing standards increasingly include oblique impact, demand for Mips technology could grow across several categories.
    • Low penetration of the total market suggests long-term growth potential, especially in lower-priced segments.
    • The Koroyd acquisition and expansion into the safety category could diversify revenue sources.

    What would break the thesis

    • If consumer demand falls due to economic conditions, revenue could be hit harder than expected.
    • Customer concentration could amplify the impact of losing a key partner.
    • Competing solutions or standards that do not favor Mips technology could reduce market share.

    What to watch

    • Progress of the Koroyd integration and its contribution to results2026
    • Adoption of EN17950 in sport and ECE 22.06 requirements in motorcycle helmets2027
    • Share of sales from the five largest customersnext 10-K
    • Progress toward the 2029 financial targets2029

    Products, market & competition

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    The business

    Mips offers rotation-protection technology for helmets, operating as an ingredient brand rather than selling directly to end users. The company organizes its activity into three helmet categories: sport, motorcycle and safety. In its 2025 annual report, Mips targets net sales of 2 billion SEK by 2029, an operating margin of 50% and distribution of 50% of net profit 1.

    The business model depends on end-user helmet demand, since Mips does not directly control consumer sales. The company works with helmet manufacturers and protects its position through an extensive patent portfolio. The Koroyd acquisition, consolidated from 31 December 2025, could extend the company into energy-management protection, with integration planned for 2026 1.

    Customer concentration remains a feature: in 2025 the company supplied over 150 customers, but its five largest accounted for 43% of sales, versus 40% a year earlier 1. As the company expands into other categories and regions, dependence on individual customers could decline.

    Segments

    Sport

    The sport category covers bicycle, snow, equestrian, team sport and other helmets. The total market is estimated at 65 million helmets a year, while Mips' addressable part for bicycle helmets is 35 million 1. Bicycle helmets make up most of the company's sales.

    Motorcycle

    The motorcycle category is split into road and scooter helmets and motocross and snowmobile helmets. Mips estimates the total market at 85 million helmets a year, with its focus market around 40 million 1. Growth is driven mainly by Asia and some developing countries.

    Safety

    The safety category includes industrial helmets and helmets for police, military and rescue services. The total market is about 400 million helmets a year, with Mips' focus market at 110 million, including 10 million for LEAF 1. The company sees volume here growing faster than the total market.

    Market context

    Mips estimates the total helmet market at 550 million units a year and its current addressable market at 195 million 1. The company says it has penetrated only a small part of this market, suggesting long-term growth potential. The minimum price point at which its technology can be integrated has fallen to 25 USD, extending access to lower-priced segments.

    Testing standards shape demand: EN17950 introduces oblique-impact testing in sport, and ECE 22.06 has required oblique-impact certification for motorcycle helmets since January 2024 1. If these requirements spread, Mips products could become more relevant, though the pace of adoption remains uncertain.

    Trends

    • Urbanization and e-mobilitytailwind

      Rising urban populations and e-bikes could increase the number of riders wearing helmets, although higher speeds can raise the risk of serious accidents 1.

    • Oblique-impact testing standardstailwind

      If new European and international standards include oblique impact, demand for Mips technology could grow across several segments.

    • Cyclical demand in bicycle sportmixed

      After a period of high inventories and weak demand, customers have resumed orders, but macroeconomic uncertainty and interest rates can influence consumption.

    • Sourcing costs and international tradeheadwind

      Trade tensions and dependence on production in China could affect the supply chain, while diversification toward other Asian countries and Europe is under way.

    Competitive position

    Mips is considered the market leader for solutions that reduce rotational head impact in helmets, but competition could grow as awareness of this risk spreads 1. Competitors fall into two groups: ingredient brands with a small customer base, and helmet makers developing their own technologies limited to one brand.

    The company believes its broad patent portfolio partly limits the launch of competing technologies 1. However, it acknowledges that the number of competitors could increase if demand for rotation protection expands.

    • Other rotation-protection ingredient suppliers

      Competitors in the ingredient-brand category with a limited number of customers, according to the annual report.

    • Helmet brands with proprietary technology

      Manufacturers developing their own protection systems, but limited to a single brand.

    • Helmet makers with integrated solutions

      Companies that could adopt in-house or external solutions as standards evolve.

    • Regional suppliers in Asia

      Local players that could become relevant in growing Asian markets.

    News & filings

    In the press

    Annual reports (ESEF)

    Sources

    1. [1] Annual report, fiscal year ended 2025-12-31 (ESEF) · SEC / Mips AB · 31 Dec 2025

    Figures computed by olivLaw from ESEF annual reports and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.