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olivLaw · European equity research

Scandic Hotels Group AB SHOT.ST

Sweden · Nasdaq Stockholm · ISIN SE0007640156 · Vertical: Listed companies from Sweden

104.90SEK−0.85% · 1 dayClose 05 Nov 2026

Scandic Hotels Group AB is the largest hotel operator in the Nordics, running hotels across several European countries. In fiscal 2025 net sales rose slightly, to 22 289 MSEK, and the company took over operation of Dalata hotels, extending its footprint in Ireland and the UK.

At the close of 05 Nov 2026, Scandic Hotels Group AB (SHOT.ST) stock was 104.90 SEK (−0.85% on the day), with market capitalisation 22.6 bn SEK, P/E 36.2 on diluted EPS of 2.90 SEK over the last 12 months, dividend yield 2.38%, beta 0.71, 52-week range 79.25–105.80 SEK.

Data as of · AI analysis dated · Source: ESEF annual reports and closing prices, computed by olivLaw.

Market cap
22.6 bn SEK
shares as of 31 Dec 2025
P/E (TTM)
36.2
Diluted EPS TTM 2.90 · TTM to 31 Dec 2025
E/P (TTM)
2.76%
TTM to 31 Dec 2025
Dividend yield
2.38%
DPS 12m 2.50
Beta (2y)
0.71
Volatility (1y) 29%
52-week range
79.25105.80

Price history

Loading chart…

Technical reading

RSI (14)
68.8
strong (55–70)
Bollinger (20, 2)
94.94 – 107.24
in the upper half of the band · %B 0.81 · band width 12.2%
SMA 50 / 200
94.17 / 89.38
uptrend (price > SMA50 > SMA200)
MACD (12, 26, 9)
3.32 / 3.20
MACD above signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyEURO STOXX 50vs EURO STOXX 50Vertical median
1 month+12.9%−0.6%+13.6 pp—
3 months+26.2%−4.2%+30.4 pp—
6 months+15.3%+4.3%+10.9 pp—
Year to date+7.8%+7.5%+0.3 pp—
1 year+10.8%+9.9%+0.9 pp−8.5%
3 years+176.1%+49.8%+126.2 pp+12.3%
5 years+131.3%+42.8%+88.5 pp—
Max drawdown (1y)
−19.2%
12 Nov 2025 → 23 Jul 2026
Max drawdown (5y)
−40.2%
15 Feb 2022 → 12 Oct 2022
Compound annual growth (5y)
+18.3%
EURO STOXX 50 +7.4%

Price returns, dividends excluded.

Quarterly results

ESEF annual reports carry no quarters: the results are annual (below).

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Today's P/E sits at the 100 percentile of its own 3-quarter history (min 16.2, median 21.5, max 33.6; quarters with earnings only).

Fiscal years

Fiscal year202320242025
Revenue21.9 bn22.0 bn22.3 bn
Revenue YoYunavailable+0.1%+1.5%
Net income532.0 m643.0 m625.0 m
Net income YoYunavailable+20.9%−2.8%
Diluted EPS2.863.192.90
Diluted EPS YoYunavailable+11.5%−9.1%
net %2.4%2.9%2.8%
Free cash flowunavailable5.3 bn5.3 bn

Balance sheet & financial health

Fiscal year 2025 · 31 Dec 2025

Cash
950.0 m SEK
Financial debt
unavailable SEK
Net debt
unavailable SEK
Equity
3.0 bn SEK
Total assets
52.6 bn SEK
Debt / equity
unavailable
Current ratio
0.32x
ROE
19.7%
ROA
1.2%
FCF margin
23.9%

Financial statements (source on every figure)

Revenue and net income (SEK)

Margins

Income statement · SEK

Revenue
2023
21.9 bn
2024
22.0 bn
2025
22.3 bn

esef· 26 Oct 2026verified

Operating income
2023
2.8 bn
2024
2.8 bn
2025
2.7 bn

esef· 26 Oct 2026verified

Depreciation & amortisation
2023
3.8 bn
2024
3.9 bn
2025
4.0 bn

esef· 26 Oct 2026verified

EBITDA
2023
6.6 bn ≈
2024
6.7 bn ≈
2025
6.7 bn ≈

esef· 26 Oct 2026derived

Pre-tax income
2023
721.0 m
2024
861.0 m
2025
809.0 m

esef· 26 Oct 2026verified

Income tax
2023
152.0 m
2024
209.0 m
2025
185.0 m

esef· 26 Oct 2026verified

Net income
2023
532.0 m
2024
643.0 m
2025
625.0 m

esef· 26 Oct 2026verified

Diluted EPS
2023
2.86
2024
3.19
2025
2.90

esef· 26 Oct 2026verified

Dividend per share
2023
—
2024
2.50
2025
—

esef· 08 May 2025verified

Balance sheet · SEK

Cash
2023
1.3 bn
2024
846.0 m
2025
950.0 m

esef· 26 Oct 2026verified

Current assets
2023
2.8 bn
2024
2.1 bn
2025
2.1 bn

esef· 26 Oct 2026verified

Goodwill
2023
4.1 bn
2024
4.1 bn
2025
3.8 bn

esef· 26 Oct 2026verified

Total assets
2023
54.0 bn
2024
53.8 bn
2025
52.6 bn

esef· 26 Oct 2026verified

Short-term debt
2023
1.1 bn
2024
0
2025
—

esef· 08 May 2025verified

Current liabilities
2023
8.7 bn
2024
6.7 bn
2025
6.6 bn

esef· 26 Oct 2026verified

Total liabilities
2023
51.8 bn
2024
50.5 bn
2025
49.6 bn

esef· 26 Oct 2026verified

Equity
2023
2.2 bn
2024
3.4 bn
2025
3.0 bn

esef· 26 Oct 2026verified

Shares outstanding at year end
2023
153.8 m
2024
187.5 m
2025
215.5 m

esef· 26 Oct 2026derived

Cash flow · SEK

Operating cash flow
2023
6.4 bn
2024
6.4 bn
2025
6.5 bn

esef· 26 Oct 2026verified

Capex
2023
—
2024
1.1 bn
2025
1.1 bn

esef· 26 Oct 2026verified

Free cash flow
2023
—
2024
5.3 bn ≈
2025
5.3 bn ≈

esef· 26 Oct 2026derived

Investing cash flow
2023
-521.0 m
2024
-1.1 bn
2025
-1.1 bn

esef· 26 Oct 2026verified

Financing cash flow
2023
-4.8 bn
2024
-5.8 bn
2025
-5.3 bn

esef· 26 Oct 2026verified

Share repurchases
2023
0
2024
52.0 m
2025
248.0 m

esef· 26 Oct 2026verified

Computed indicators

Growth

Revenue growth (YoY)
1.5%
computed by olivLawFY 2025
Revenue CAGR 3Y
unavailable
input data missing
Revenue CAGR 5Y
unavailable
input data missing
EBIT growth (YoY)
-6.2%
computed by olivLawFY 2025
Net income growth (YoY)
-2.8%
computed by olivLawFY 2025
Net income CAGR 3Y
unavailable
input data missing
Net income CAGR 5Y
unavailable
input data missing
EPS growth (YoY)
-9.1%
computed by olivLawFY 2025
EPS CAGR 3Y
unavailable
input data missing
EPS CAGR 5Y
unavailable
input data missing
FCF growth (YoY)
0.0%
computed by olivLawFY 2025

Profitability

Gross margin
unavailable
input data missing
EBITDA margin
29.9%
computed by olivLawFY 2025
EBIT margin
11.9%
computed by olivLawFY 2025
Net margin
2.8%
computed by olivLawFY 2025
FCF margin
23.9%
computed by olivLawFY 2025

Returns

ROE
20.3%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROA
1.2%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROIC
unavailable
input data missing
ROCE
5.8%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Payout ratio (EPS)
86.2%
computed by olivLawFY 2025
Payout ratio (FCF)
unavailable
input data missing

Balance sheet

Net debt
unavailable
input data missing
Net debt / EBITDA
unavailable
input data missing
Debt / equity
unavailable
input data missing
Interest coverage
unavailable
input data missing

Liquidity

Current ratio
0.3x
computed by olivLawbalance sheet at 31 Dec 2025
Quick ratio
unavailable
input data missing
Cash ratio
0.1x
computed by olivLawbalance sheet at 31 Dec 2025

Cash

Operating cash flow
6.5 bn SEK
computed by olivLawFY 2025
Capital expenditure
1.1 bn SEK
computed by olivLawFY 2025
Free cash flow
5.3 bn SEK
computed by olivLawFY 2025
FCF conversion
853.6%
computed by olivLawFY 2025
Cash conversion
97.0%
computed by olivLawFY 2025

Efficiency

Days sales outstanding
unavailable
input data missing
Days inventory outstanding
unavailable
input data missing
Days payables outstanding
unavailable
input data missing
Cash conversion cycle
unavailable
input data missing

Market and valuation

Market capitalisation
22.6 bn SEK
computed by olivLawbalance sheet at 31 Dec 2025
Enterprise value
unavailable
input data missing
Market cap / net income TTM
36.2x
computed by olivLawFY 2025
P/E (TTM)
36.2x
computed by olivLawFY 2025
Earnings yield
2.8%
computed by olivLawFY 2025
P/B
7.8x
computed by olivLawbalance sheet at 31 Dec 2025
P/S
1.0x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
EV/EBITDA
unavailable
input data missing
EV/EBIT
unavailable
input data missing
EV/Sales
unavailable
input data missing
P/FCF
4.2x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
FCF yield
23.6%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Dividend yield
2.4%
computed by olivLawFY 2025
Shareholder yield (distributions)
1.1%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Insufficient data
What is missing
  • score weight coverage: 41.7% of at least 60%

A scoring methodology on indicators and valuation, not investment advice.

Closing price

104.90 SEK

05 Nov 2026Source: olivLaw, closing series

Market cap: 22.6 bn SEK

Key indicators

Market capitalisation
22.6 bn SEK
computed by olivLawbalance sheet at 31 Dec 2025
P/E (TTM)
36.2x
computed by olivLawFY 2025
P/B
7.8x
computed by olivLawbalance sheet at 31 Dec 2025
EV/EBITDA
unavailable
input data missing
ROE
20.3%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Net margin
2.8%
computed by olivLawFY 2025
Revenue growth (YoY)
1.5%
computed by olivLawFY 2025
Dividend yield
2.4%
computed by olivLawFY 2025

Coverage and freshness

24/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 31 Dec 2025
Latest balance sheet date: 31 Dec 2025
Share count (cover of the latest filing), as of: 31 Dec 2025
Source: esefpublished 26 Oct 2026
verified 70derived 3

Score by group

42% · Insufficient data

Estimated value range

unavailable — no valuation assumptions for the reporting currency

Valuation assumptions are editorial choices, not measured; beta is not measured.

Valuation methods

    Assumptions (illustrative, editorial)

    Risk-free rate
    6.5%
    Equity risk premium
    6.0%
    Beta (default)
    1.00
    Cost of equity
    12.5%
    Terminal growth
    3.0%

    Factor scorecard

    Insufficient data

    Minimum-evidence gate: score weight coverage: 41.7% of at least 60%

    FactorValueScoreWeight used
    ROIC · Qualityunavailableunavailable—
    Net margin · Quality2.8%33 (vs peers)15%
    FCF conversion · Quality853.6%100 (on a fixed band)15%
    Revenue CAGR 3Y · Growthunavailableunavailable—
    EPS CAGR 3Y · Growthunavailableunavailable—
    Net debt / EBITDA · Balance sheetunavailableunavailable—
    Interest coverage · Balance sheetunavailableunavailable—
    Current ratio · Balance sheet0.3x0 (on a fixed band)10%
    P/E (TTM) · Valuation36.2x23 (vs peers)25%
    EV/EBITDA · Valuationunavailableunavailable—
    FCF yield · Valuation23.6%100 (on a fixed band)20%
    Shareholder yield (distributions) · Returns1.1%16 (on a fixed band)15%
    Payout ratio (FCF) · Returnsunavailableunavailable—

    Factors without a value were dropped; the remaining weights were renormalised.

    Score groups

    • Balance sheet· partial0/100 · 1/3 factors with a value
    • Growth· partialunavailable · 0/2 factors with a value
    • Quality67/100 · 2/3 factors with a value
    • Returns· partial16/100 · 1/2 factors with a value
    • Valuation57/100 · 2/3 factors with a value

    A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

    Memo

    Scandic Hotels Group AB (SHOT.ST). Latest full fiscal year: 2025; data up to 2025-12-31.

    Figures computed from the financial statements: revenue 22.3 bn SEK in 2025; YoY growth 1.5%; net margin 2.8%; ROE 20.3%.

    The estimated value range is 34.76–64.14 SEK per share (median of 2 methods, agreement: low); assumptions are illustrative. Against the central value of 44.40 SEK, the price of 104.90 SEK leaves a potential of -57.7% (value / price − 1) and a margin of safety of -136.3% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

    Insufficient data for a verdict (score weight coverage: 41.7% of at least 60%).

    Text generated deterministically from the figures shown; no language model. Not investment advice.

    What supports the thesis

    • FCF conversion: 853.6%
    • FCF yield: 23.6%

    What contradicts it

    • Current ratio: 0.3x
    • P/E (TTM): 36.2x
    • Shareholder yield (distributions): 1.1%
    • The price is above the estimated value range
    • The valuation methods diverge

    Not assessed (insufficient data or a ratio without meaning): ROIC, Revenue CAGR 3Y, EPS CAGR 3Y, Net debt / EBITDA, Interest coverage, EV/EBITDA, Payout ratio (FCF).

    Versus the vertical median

    Listed companies from Sweden · same country · compared with 39 companies

    Multiples and returns vs the median

    P/E
    36.2x
    vertical median 22.9x
    above median (+58.1%)
    EV/EBITDA
    —
    vertical median 5.3x
    P/S
    1.0x
    vertical median 1.1x
    below median (−9.4%)
    P/B
    7.8x
    vertical median 1.4x
    above median (+468.7%)
    ROE
    20.3%
    vertical median 7.4%
    above median (+174.6%)
    Net margin
    2.8%
    vertical median 4.3%
    below median (−34.8%)
    EBIT margin
    11.9%
    vertical median 6.0%
    above median (+98.6%)
    Revenue YoY
    1.5%
    vertical median 1.3%
    above median (+12.5%)
    Net debt/EBITDA
    —
    vertical median 1.5x
    Dividend yield
    2.4%
    vertical median 2.5%
    at median

    Price rebased to 100 (monthly, 5 years)

    Companies in the vertical

    Market capP/EROENet marginRevenue YoY1A / 3A
    ALFA.STAlfa Laval AB223.0 bn27.019.4%11.9%+4.1%+21% / +38%
    BOL.STBoliden Ab143.0 bn15.213.3%10.1%+4.8%+12% / +81%
    CAST.STCastellum Aktiebolag66.6 bn71.01.2%9.8%−2.6%+27% / +6%
    AAK.STAak Ab (publ)47.5 bn13.917.2%7.5%+2.2%−31% / −14%
    CAMX.STCamurus AB42.5 bn58.519.5%32.5%+21.3%+16% / +55%
    BRAV.STBravida Holding AB30.1 bn24.513.7%4.4%−4.9%+84% / +123%
    ASKER.STAsker Healthcare Group AB29.8 bn60.59.8%2.9%+11.7%−18% / unavailable
    ALLEI.STAlleima AB22.7 bn33.84.1%3.6%−5.4%+11% / +19%
    SHOT.STScandic Hotels Group AB22.6 bn36.220.3%2.8%+1.5%+15% / +143%
    BURE.STBure Equity AB22.6 bn—-21.0%—unavailable+20% / +19%
    AQ.STAQ Group AB19.7 bn29.214.9%7.5%+6.0%+14% / +119%
    ALTRA.STAltra Fastigheter AB18.4 bn33.93.0%15.1%−2.2%+9% / +19%
    ATT.STAttendo AB (publ)16.8 bn20.715.1%4.3%+0.1%+34% / +223%
    AFRY.STAfry Ab14.9 bn18.76.2%3.1%−5.2%−17% / +4%
    ATRLJ-B.STAtrium Ljungberg AB14.0 bn17.12.9%23.9%−2.0%−33% / −44%
    ALIG.STAlimak Group AB (publ)12.7 bn21.38.2%8.8%−3.2%−18% / +50%
    ACAD.STAcadeMedia AB12.7 bn15.512.7%4.3%+9.7%+22% / +138%
    APOTEA.STApotea AB (publ)10.7 bn46.831.3%3.2%+10.1%+15% / unavailable
    BOOZT.STBoozt AB10.6 bn37.910.4%3.6%+0.5%+58% / +44%
    BUFAB.STBufab AB (publ)5.0 bn9.215.1%6.9%−7.4%+36% / +110%
    ACTI.STActive Biotech AB (publ)4.9 bn—-84.5%—unavailable−32% / −77%
    CEVI.STCellaVision AB4.7 bn30.818.0%20.2%+4.9%+20% / +12%
    COOR.STCoor Service Management Holding AB4.7 bn18.213.0%2.2%+16.7%+1% / +25%
    BHG.STBHG Group AB4.5 bn31.12.5%1.4%+6.2%−18% / +113%
    CARA.STCarasent AB (publ)1.8 bn51.74.1%10.1%+24.9%−8% / +87%

    1- and 3-year price returns: for SHOT.ST from daily closes (the same as the performance table), for the other companies from month-end closes.

    olivLaw engine forecast

    The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

    The engine has no published run for this company yet.

    Valuation scenarios (editable assumptions)

    Illustrative scenarios

    Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

    Bear
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Base
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Bull
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Nothing is saved.

    Estimated price (SEK)

    Estimated priceBearBaseBull
    1 years
    60.14
    Total return -41% · Per year -41%
    106.48
    Total return 4% · Per year 4%
    160.60
    Total return 56% · Per year 56%
    3 years
    54.90
    Total return -42% · Per year -17%
    109.70
    Total return 12% · Per year 4%
    182.17
    Total return 83% · Per year 22%
    5 years
    50.12
    Total return -44% · Per year -11%
    113.02
    Total return 20% · Per year 4%
    206.63
    Total return 114% · Per year 16%
    What moves the 3-year price the most
    • Exit P/E± 27.43
    • Net margin± 19.20
    • Annual revenue growth± 16.22
    • Annual dilution± 1.61

    AI analysis

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    In brief

    Scandic Hotels Group AB is the largest hotel operator in the Nordics, running hotels across several European countries. In fiscal 2025 net sales rose slightly, to 22 289 MSEK 1, and the company took over operation of Dalata hotels, extending its footprint in Ireland and the UK 1.

    SWOT

    Strengths

    • Large and well distributed network across six countries, with a substantial room base and own brands.
    • Low net debt at year end gives financial flexibility.
    • Good position in Norway and Denmark, where demand and prices rose.

    Weaknesses

    • Earnings per share fell in 2025 and the adjusted EBITDA margin contracted.
    • Reliance on long-term leases raises fixed costs.
    • Weak performance in Finland and rising central costs weigh on profitability.

    Opportunities

    • Integrating the Dalata hotels could bring new revenue in Ireland and the UK.
    • If the separation of property and hotel operations is completed, the financial structure could become more flexible.
    • Growing tourism demand, especially in capital cities, could support prices and occupancy.

    Threats

    • An economic slowdown in the Nordics could reduce business and leisure travel demand.
    • Currency fluctuations have already hurt reported net sales and could continue to do so.
    • Geopolitical tensions in Eastern Europe could affect international tourism.

    Risks

    • Rent costshigh

      Fixed rents and repayments of variable rent could pressure margins if revenues do not grow enough.

    • Demand in Finlandmedium

      The Finnish market remains weak, and a delayed recovery could weigh on regional results.

    • Dalata integrationmedium

      Taking over operation of Dalata hotels carries operational and property separation risks.

    • Exchange ratesmedium

      A stronger Swedish krona reduced reported net sales, and currency moves could repeat this effect.

    • Central costslow

      Investment in digital and the IT organisation raised central costs and could continue to weigh on profit.

    Investment thesis

    What would need to be true (bull case)

    • If demand in Norway and Denmark holds, price increases could support margins over the medium term.
    • The Dalata management contract could extend the network without major property investment.
    • Very low net debt could leave room for dividends and renovation investment.

    What would break the thesis

    • If Finland stays weak, pressure on regional profitability could persist.
    • Rising fixed rents could limit the ability to turn revenue growth into profit.
    • Earnings per share fell in 2025, which could call into question the sustainability of the growth pace.

    What to watch

    • Completion of the separation of property and hotel operationssecond half 2026
    • RevPAR development in Finland after the Helsinki Station renovation2026
    • Pace of organic growth against the minimum 5 percent target2026
    • Payment of variable rent settlements for 2025first half 2026

    Products, market & competition

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    The business

    Scandic Hotels Group AB, based in Stockholm, owns the Scandic group fully through its subsidiary Scandic Hotels Holding AB and runs hotel operations in Sweden, Norway, Finland, Denmark, Germania and Poland 1. At year end 2025 it had 68 592 rooms in operation across 323 hotels, of which 246 are on lease agreements 1. The business model relies on long-term leases, so IFRS 16 has a significant effect on reported results 1.

    From 7 November 2025 Scandic operates the Dalata Hotel Group plc hotels under a management agreement, with their revenues included in net sales and adjusted EBITDA but not in occupancy and rate metrics 1. The company has started a carve-out process to separate property and hotel operations, which is expected to be completed in the second half of 2026 1. Central function costs rose in 2025, mainly due to high activity in digital development and a strengthened IT and commercial organisation 1.

    Scandic has three financial targets for 2025–2027: organic net sales growth, an adjusted EBITDA margin, and net debt below a multiple of adjusted EBITDA, plus a dividend policy of at least half of net profit excluding IFRS 16 effects 1. Results are presented both with and without IFRS 16 to give a clear view of the financial position 1.

    Segments

    Sweden

    Net sales in Sweden grew 5.4 percent to 6 964 MSEK, and RevPAR rose to 783 SEK, with the new Scandic Wallin opened in March 2025 contributing positively 1.

    Norway

    Norway had the strongest operational development, with net sales of 6 387 MSEK and RevPAR of 847 SEK, supported by leisure and business travel demand 1.

    Finland

    Finland declined, with net sales of 4 552 MSEK and lower adjusted EBITDA, affected by weak demand, new capacity in Helsinki and Vanda, and the renovation of Scandic Helsinki Station 1.

    Market context

    In Ireland and the UK, RevPAR rose about five and two percent respectively, supported by tourism and a gradual recovery in business travel, a context relevant to the new Dalata operations 1.

    Trends

    • Recovery in tourism and business traveltailwind

      Demand for business and leisure travel grew in several Nordic markets, pushing up prices and occupancy, especially in Norway and Copenhagen 1.

    • Weak economy in Finlandheadwind

      Weak economic growth and the prolonged effects of the war in Ukraine reduced demand and prices in Finland, which could keep pressure on this market 1.

    • Rising rent costsheadwind

      Rents increased due to indexation of fixed leases and new hotels with higher fixed rents, which compresses margins if revenues do not grow at the same pace 1.

    • Expansion through management contractsmixed

      Taking over operation of Dalata hotels under a management contract extends the network without direct property investment, but brings integration and separation risks 1.

    Competitive position

    Scandic competes mainly with international and local hotel chains in the Nordics and Central Europe, on location, price and guest experience. The analysed annual report does not detail competitors, so the description below is limited.

    • International hotel chains

      Direct competition in large Nordic cities for business and leisure guests, with no comparative data in the source.

    • Local Nordic hotel operators

      Independent hotels or regional chains competing on price and in secondary markets.

    • Operators in Ireland and the UK

      Competition in the markets where Scandic has taken over operation of Dalata hotels.

    • Chains in Germany and Poland

      Competition in the group's expansion markets, where the source gives no further detail.

    News & filings

    In the press

    Annual reports (ESEF)

    Sources

    1. [1] Annual report, fiscal year ended 2025-12-31 (ESEF) · SEC / Scandic Hotels Group AB · 31 Dec 2025

    Figures computed by olivLaw from ESEF annual reports and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.

    Scandic Hotels Group AB (SHOT.ST): stock, results, valuation and forecast · olivLaw