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olivLaw · European equity research

Yubico AB YUBICO.ST

Sweden · Nasdaq Stockholm · ISIN SE0015657788 · Vertical: Listed companies from Sweden

170.60SEK+29.24% · 1 dayClose 05 Nov 2026

Yubico makes hardware security keys that use phishing-resistant FIDO2 authentication to protect account access. Demand is rising as AI-driven attacks and regulation push organisations toward stronger authentication, yet the company's share of the advanced authentication market remains small, around 4 percent.

At the close of 05 Nov 2026, Yubico AB (YUBICO.ST) stock was 170.60 SEK (+29.24% on the day), with market capitalisation 14.7 bn SEK, P/E 116.8 on diluted EPS of 1.46 SEK over the last 12 months, beta 0.87, 52-week range 30.78–170.60 SEK.

Data as of · AI analysis dated · Source: ESEF annual reports and closing prices, computed by olivLaw.

Market cap
14.7 bn SEK
shares as of 31 Dec 2025
P/E (TTM)
116.8
Diluted EPS TTM 1.46 · TTM to 31 Dec 2025
E/P (TTM)
0.86%
TTM to 31 Dec 2025
Dividend yield
unavailable
Beta (2y)
0.87
Volatility (1y) 79%
52-week range
30.78170.60

Price history

Loading chart…

Technical reading

RSI (14)
72.7
overbought (≥ 70)
Bollinger (20, 2)
101.68 – 164.18
above the upper band · %B 1.10 · band width 47.0%
SMA 50 / 200
112.53 / 71.56
uptrend (price > SMA50 > SMA200)
MACD (12, 26, 9)
10.92 / 9.87
MACD above signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyEURO STOXX 50vs EURO STOXX 50Vertical median
1 month+46.1%−0.6%+46.7 pp—
3 months+98.4%−4.2%+102.5 pp—
6 months+237.5%+4.3%+233.2 pp—
Year to date+123.2%+7.5%+115.7 pp—
1 year+81.5%+9.9%+71.5 pp−8.5%
3 years+66.0%+49.8%+16.1 pp+12.3%
5 years+66.2%+42.8%+23.4 pp—
Max drawdown (1y)
−67.7%
12 Nov 2025 → 26 Mar 2026
Max drawdown (5y)
−90.4%
23 Aug 2024 → 26 Mar 2026
Compound annual growth (5y)
+10.7%
EURO STOXX 50 +7.4%

Price returns, dividends excluded.

Quarterly results

ESEF annual reports carry no quarters: the results are annual (below).

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Today's P/E sits at the 100 percentile of its own 3-quarter history (min 52.3, median 57.9, max 59.8; quarters with earnings only).

Fiscal years

Fiscal year202320242025
Revenue1.8 bn2.3 bn2.2 bn
Revenue YoYunavailable+27.3%−4.7%
Net income130.6 m371.7 m128.1 m
Net income YoYunavailable+184.6%−65.5%
Diluted EPS2.194.201.46
Diluted EPS YoYunavailable+91.8%−65.2%
net %7.1%16.0%5.8%
Free cash flow101.2 m296.7 m230.6 m

Balance sheet & financial health

Fiscal year 2025 · 31 Dec 2025

Cash
895.0 m SEK
Financial debt
unavailable SEK
Net debt
unavailable SEK
Equity
1.7 bn SEK
Total assets
2.2 bn SEK
Debt / equity
unavailable
Current ratio
3.86x
ROE
7.9%
ROA
5.8%
FCF margin
10.4%

Financial statements (source on every figure)

Revenue and net income (SEK)

Margins

Income statement · SEK

Revenue
2023
1.8 bn
2024
2.3 bn
2025
2.2 bn

esef· 26 Oct 2026verified

Cost of revenue
2023
368.7 m
2024
428.7 m
2025
490.7 m

esef· 26 Oct 2026verified

Gross profit
2023
1.5 bn
2024
1.9 bn
2025
1.7 bn

esef· 26 Oct 2026verified

Research & development
2023
274.1 m
2024
336.1 m
2025
316.4 m

esef· 26 Oct 2026verified

Operating income
2023
179.1 m
2024
437.5 m
2025
199.9 m

esef· 26 Oct 2026verified

Interest expense
2023
11.3 m
2024
3.8 m
2025
54.1 m

esef· 26 Oct 2026verified

Pre-tax income
2023
180.2 m
2024
462.1 m
2025
166.9 m

esef· 26 Oct 2026verified

Income tax
2023
49.6 m
2024
90.4 m
2025
38.8 m

esef· 26 Oct 2026verified

Net income
2023
130.6 m
2024
371.7 m
2025
128.1 m

esef· 26 Oct 2026verified

Diluted EPS
2023
2.19
2024
4.20
2025
1.46

esef· 26 Oct 2026verified

Weighted average diluted shares
2023
59.7 m
2024
88.6 m
2025
87.8 m

esef· 26 Oct 2026verified

Balance sheet · SEK

Cash
2023
547.3 m
2024
824.1 m
2025
895.0 m

esef· 26 Oct 2026verified

Inventories
2023
501.0 m
2024
690.1 m
2025
715.7 m

esef· 26 Oct 2026verified

Current assets
2023
1.3 bn
2024
2.0 bn
2025
2.0 bn

esef· 26 Oct 2026verified

Property, plant & equipment, net
2023
63.1 m
2024
82.5 m
2025
73.3 m

esef· 26 Oct 2026verified

Intangibles (excl. goodwill)
2023
7.2 m
2024
14.7 m
2025
28.3 m

esef· 26 Oct 2026verified

Total assets
2023
1.5 bn
2024
2.2 bn
2025
2.2 bn

esef· 26 Oct 2026verified

Short-term debt
2023
13.0 m
2024
0
2025
—

esef· 08 May 2025verified

Long-term debt
2023
26.0 m
2024
0
2025
—

esef· 08 May 2025verified

Current liabilities
2023
310.6 m
2024
592.7 m
2025
520.9 m

esef· 26 Oct 2026verified

Total liabilities
2023
357.9 m
2024
642.7 m
2025
554.6 m

esef· 26 Oct 2026verified

Equity
2023
1.1 bn
2024
1.6 bn
2025
1.7 bn

esef· 26 Oct 2026verified

Shares outstanding at year end
2023
59.6 m
2024
86.0 m
2025
86.0 m

esef· 26 Oct 2026derived

Cash flow · SEK

Operating cash flow
2023
114.1 m
2024
343.8 m
2025
254.3 m

esef· 26 Oct 2026verified

Capex
2023
12.9 m
2024
47.1 m
2025
23.7 m

esef· 26 Oct 2026verified

Free cash flow
2023
101.2 m ≈
2024
296.7 m ≈
2025
230.6 m ≈

esef· 26 Oct 2026derived

Investing cash flow
2023
3.4 bn
2024
-60.0 m
2025
-48.4 m

esef· 26 Oct 2026verified

Financing cash flow
2023
-3.3 bn
2024
-21.8 m
2025
-102.0 m

esef· 26 Oct 2026verified

Share repurchases
2023
—
2024
0
2025
90.4 m

esef· 26 Oct 2026verified

Computed indicators

Growth

Revenue growth (YoY)
-4.7%
computed by olivLawFY 2025
Revenue CAGR 3Y
unavailable
input data missing
Revenue CAGR 5Y
unavailable
input data missing
EBIT growth (YoY)
-54.3%
computed by olivLawFY 2025
Net income growth (YoY)
-65.5%
computed by olivLawFY 2025
Net income CAGR 3Y
unavailable
input data missing
Net income CAGR 5Y
unavailable
input data missing
EPS growth (YoY)
-65.2%
computed by olivLawFY 2025
EPS CAGR 3Y
unavailable
input data missing
EPS CAGR 5Y
unavailable
input data missing
FCF growth (YoY)
-22.3%
computed by olivLawFY 2025

Profitability

Gross margin
77.9%
computed by olivLawFY 2025
EBITDA margin
unavailable
input data missing
EBIT margin
9.0%
computed by olivLawFY 2025
Net margin
5.8%
computed by olivLawFY 2025
FCF margin
10.4%
computed by olivLawFY 2025

Returns

ROE
7.9%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROA
5.8%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROIC
unavailable
input data missing
ROCE
11.8%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Payout ratio (EPS)
unavailable
input data missing
Payout ratio (FCF)
unavailable
input data missing

Balance sheet

Net debt
unavailable
input data missing
Net debt / EBITDA
unavailable
input data missing
Debt / equity
unavailable
input data missing
Interest coverage
3.7x
computed by olivLawFY 2025

Liquidity

Current ratio
3.9x
computed by olivLawbalance sheet at 31 Dec 2025
Quick ratio
2.5x
computed by olivLawbalance sheet at 31 Dec 2025
Cash ratio
1.7x
computed by olivLawbalance sheet at 31 Dec 2025

Cash

Operating cash flow
254.3 m SEK
computed by olivLawFY 2025
Capital expenditure
23.7 m SEK
computed by olivLawFY 2025
Free cash flow
230.6 m SEK
computed by olivLawFY 2025
FCF conversion
180.0%
computed by olivLawFY 2025
Cash conversion
unavailable
input data missing

Efficiency

Days sales outstanding
unavailable
input data missing
Days inventory outstanding
523 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Days payables outstanding
unavailable
input data missing
Cash conversion cycle
unavailable
input data missing

Market and valuation

Market capitalisation
14.7 bn SEK
computed by olivLawbalance sheet at 31 Dec 2025
Enterprise value
unavailable
input data missing
Market cap / net income TTM
114.5x
computed by olivLawFY 2025
P/E (TTM)
116.8x
computed by olivLawFY 2025
Earnings yield
0.9%
computed by olivLawFY 2025
P/B
8.8x
computed by olivLawbalance sheet at 31 Dec 2025
P/S
6.6x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
EV/EBITDA
unavailable
input data missing
EV/EBIT
unavailable
input data missing
EV/Sales
unavailable
input data missing
P/FCF
63.6x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
FCF yield
1.6%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero
Shareholder yield (distributions)
0.6%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Insufficient data
What is missing
  • score weight coverage: 47.9% of at least 60%

A scoring methodology on indicators and valuation, not investment advice.

Closing price

170.60 SEK

05 Nov 2026Source: olivLaw, closing series

Market cap: 14.7 bn SEK

Key indicators

Market capitalisation
14.7 bn SEK
computed by olivLawbalance sheet at 31 Dec 2025
P/E (TTM)
116.8x
computed by olivLawFY 2025
P/B
8.8x
computed by olivLawbalance sheet at 31 Dec 2025
EV/EBITDA
unavailable
input data missing
ROE
7.9%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Net margin
5.8%
computed by olivLawFY 2025
Revenue growth (YoY)
-4.7%
computed by olivLawFY 2025
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero

Coverage and freshness

29/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 31 Dec 2025
Latest balance sheet date: 31 Dec 2025
Share count (cover of the latest filing), as of: 31 Dec 2025
Source: esefpublished 26 Oct 2026
verified 86derived 3

Score by group

48% · Insufficient data

Estimated value range

unavailable — no valuation assumptions for the reporting currency

Valuation assumptions are editorial choices, not measured; beta is not measured.

Valuation methods

    Assumptions (illustrative, editorial)

    Risk-free rate
    6.5%
    Equity risk premium
    6.0%
    Beta (default)
    1.00
    Cost of equity
    12.5%
    Terminal growth
    3.0%

    Factor scorecard

    Insufficient data

    Minimum-evidence gate: score weight coverage: 47.9% of at least 60%

    FactorValueScoreWeight used
    ROIC · Qualityunavailableunavailable—
    Net margin · Quality5.8%56 (vs peers)13%
    FCF conversion · Quality180.0%100 (on a fixed band)13%
    Revenue CAGR 3Y · Growthunavailableunavailable—
    EPS CAGR 3Y · Growthunavailableunavailable—
    Net debt / EBITDA · Balance sheetunavailableunavailable—
    Interest coverage · Balance sheet3.7x34 (on a fixed band)13%
    Current ratio · Balance sheet3.9x100 (on a fixed band)9%
    P/E (TTM) · Valuation116.8x0 (vs peers)22%
    EV/EBITDA · Valuationunavailableunavailable—
    FCF yield · Valuation1.6%20 (on a fixed band)17%
    Shareholder yield (distributions) · Returns0.6%9 (on a fixed band)13%
    Payout ratio (FCF) · Returnsunavailableunavailable—

    Factors without a value were dropped; the remaining weights were renormalised.

    Score groups

    • Balance sheet60/100 · 2/3 factors with a value
    • Growth· partialunavailable · 0/2 factors with a value
    • Quality78/100 · 2/3 factors with a value
    • Returns· partial9/100 · 1/2 factors with a value
    • Valuation9/100 · 2/3 factors with a value

    A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

    Memo

    Yubico AB (YUBICO.ST). Latest full fiscal year: 2025; data up to 2025-12-31.

    Figures computed from the financial statements: revenue 2.2 bn SEK in 2025; YoY growth -4.7%; net margin 5.8%; ROE 7.9%.

    The estimated value range is 22.66–49.33 SEK per share (median of 1 methods, agreement: single method); assumptions are illustrative. Against the central value of 31.06 SEK, the price of 170.60 SEK leaves a potential of -81.8% (value / price − 1) and a margin of safety of -449.3% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

    Insufficient data for a verdict (score weight coverage: 47.9% of at least 60%).

    Text generated deterministically from the figures shown; no language model. Not investment advice.

    What supports the thesis

    • FCF conversion: 180.0%
    • Current ratio: 3.9x

    What contradicts it

    • P/E (TTM): 116.8x
    • FCF yield: 1.6%
    • Shareholder yield (distributions): 0.6%
    • The price is above the estimated value range

    Not assessed (insufficient data or a ratio without meaning): ROIC, Revenue CAGR 3Y, EPS CAGR 3Y, Net debt / EBITDA, EV/EBITDA, Payout ratio (FCF).

    Versus the vertical median

    Listed companies from Sweden · same country · compared with 39 companies

    Multiples and returns vs the median

    P/E
    116.8x
    vertical median 22.9x
    above median (+410.8%)
    EV/EBITDA
    —
    vertical median 5.3x
    P/S
    6.6x
    vertical median 1.1x
    above median (+490.8%)
    P/B
    8.8x
    vertical median 1.4x
    above median (+543.7%)
    ROE
    7.9%
    vertical median 7.4%
    above median (+7.5%)
    Net margin
    5.8%
    vertical median 4.3%
    above median (+34.4%)
    EBIT margin
    9.0%
    vertical median 6.0%
    above median (+49.9%)
    Revenue YoY
    -4.7%
    vertical median 1.3%
    below median (−448.1%)
    Net debt/EBITDA
    —
    vertical median 1.5x
    Dividend yield
    —
    vertical median 2.5%

    Price rebased to 100 (monthly, 5 years)

    Companies in the vertical

    Market capP/EROENet marginRevenue YoY1A / 3A
    ALFA.STAlfa Laval AB223.0 bn27.019.4%11.9%+4.1%+21% / +38%
    BOL.STBoliden Ab143.0 bn15.213.3%10.1%+4.8%+12% / +81%
    CAST.STCastellum Aktiebolag66.6 bn71.01.2%9.8%−2.6%+27% / +6%
    AAK.STAak Ab (publ)47.5 bn13.917.2%7.5%+2.2%−31% / −14%
    CAMX.STCamurus AB42.5 bn58.519.5%32.5%+21.3%+16% / +55%
    BRAV.STBravida Holding AB30.1 bn24.513.7%4.4%−4.9%+84% / +123%
    ASKER.STAsker Healthcare Group AB29.8 bn60.59.8%2.9%+11.7%−18% / unavailable
    ALLEI.STAlleima AB22.7 bn33.84.1%3.6%−5.4%+11% / +19%
    BURE.STBure Equity AB22.6 bn—-21.0%—unavailable+20% / +19%
    AQ.STAQ Group AB19.7 bn29.214.9%7.5%+6.0%+14% / +119%
    ALTRA.STAltra Fastigheter AB18.4 bn33.93.0%15.1%−2.2%+9% / +19%
    ATT.STAttendo AB (publ)16.8 bn20.715.1%4.3%+0.1%+34% / +223%
    AFRY.STAfry Ab14.9 bn18.76.2%3.1%−5.2%−17% / +4%
    YUBICO.STYubico AB14.7 bn116.87.9%5.8%−4.7%+91% / +64%
    ATRLJ-B.STAtrium Ljungberg AB14.0 bn17.12.9%23.9%−2.0%−33% / −44%
    ALIG.STAlimak Group AB (publ)12.7 bn21.38.2%8.8%−3.2%−18% / +50%
    ACAD.STAcadeMedia AB12.7 bn15.512.7%4.3%+9.7%+22% / +138%
    APOTEA.STApotea AB (publ)10.7 bn46.831.3%3.2%+10.1%+15% / unavailable
    BOOZT.STBoozt AB10.6 bn37.910.4%3.6%+0.5%+58% / +44%
    BUFAB.STBufab AB (publ)5.0 bn9.215.1%6.9%−7.4%+36% / +110%
    ACTI.STActive Biotech AB (publ)4.9 bn—-84.5%—unavailable−32% / −77%
    CEVI.STCellaVision AB4.7 bn30.818.0%20.2%+4.9%+20% / +12%
    COOR.STCoor Service Management Holding AB4.7 bn18.213.0%2.2%+16.7%+1% / +25%
    BHG.STBHG Group AB4.5 bn31.12.5%1.4%+6.2%−18% / +113%
    CARA.STCarasent AB (publ)1.8 bn51.74.1%10.1%+24.9%−8% / +87%

    1- and 3-year price returns: for YUBICO.ST from daily closes (the same as the performance table), for the other companies from month-end closes.

    olivLaw engine forecast

    The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

    The engine has no published run for this company yet.

    Valuation scenarios (editable assumptions)

    Illustrative scenarios

    Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

    Bear
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Base
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Bull
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Nothing is saved.

    Estimated price (SEK)

    Estimated priceBearBaseBull
    1 years
    93.45
    Total return -45% · Per year -45%
    166.01
    Total return -3% · Per year -3%
    251.15
    Total return 47% · Per year 47%
    3 years
    74.78
    Total return -56% · Per year -24%
    150.92
    Total return -12% · Per year -4%
    252.90
    Total return 48% · Per year 14%
    5 years
    59.84
    Total return -65% · Per year -19%
    137.21
    Total return -20% · Per year -4%
    254.67
    Total return 49% · Per year 8%
    What moves the 3-year price the most
    • Exit P/E± 37.73
    • Net margin± 26.41
    • Annual revenue growth± 23.76
    • Annual dilution± 2.22

    AI analysis

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    In brief

    Yubico makes hardware security keys that use phishing-resistant FIDO2 authentication to protect account access. Demand is rising as AI-driven attacks and regulation push organisations toward stronger authentication, yet the company's share of the advanced authentication market remains small, around 4 percent 1.

    SWOT

    Strengths

    • A high-security hardware product integrated into many platforms and applications, with an ecosystem that strengthens over time.
    • Recognition in regulated environments and among organisations applying Zero Trust, with large customer examples documented in the report.
    • A combined model of hardware, software and delivery services that simplifies deployment for customers with many users.

    Weaknesses

    • A relatively small share of the advanced authentication market, so growth depends on market expansion rather than share gains.
    • The product requires a physical device, which can complicate distribution and the loss or replacement of keys for some users.
    • The business depends on a relatively concentrated group of major shareholders, and incentive programmes can dilute existing shareholders.

    Opportunities

    • Expansion into identity verification and digital identity could open a market broader than classic authentication.
    • Regulatory requirements in several regions can create demand for hardware keys in new sectors such as finance and critical infrastructure.
    • If decentralised identities and digital wallets expand, hardware keys could become a standard component of trust.

    Threats

    • Synced passkeys and integrated offerings from major platforms could reduce demand for separate keys among consumers.
    • Regulatory changes or slower authority adoption could shift the growth timetable.
    • Competitive pressure from larger IAM suite vendors could limit pricing and margins.

    Risks

    • Regulatory changemedium

      Changes in legislation affecting the business could have a negative effect, and the company monitors these developments with external legal advisers.

    • Compliance and reportingmedium

      Failure to meet external requirements on financial reporting, taxation, data protection and sustainability could affect the company.

    • Litigation and liabilitylow

      The company could become involved in disputes, and a lack of documentation could complicate its defence or claims.

    • Funding and liquiditymedium

      If funding or liquidity proves insufficient, the company could struggle to pay suppliers and retain staff.

    • Dilution from incentive programmeslow

      Subscription options and incentive programmes could dilute existing shareholders if exercised in full.

    Investment thesis

    What would need to be true (bull case)

    • If AI-driven threats and regulation keep pushing organisations toward hardware authentication, the company could benefit from structurally rising demand.
    • Broad integration into platforms and applications could make the product hard to replace in existing corporate environments.
    • Expansion toward digital identity could enlarge the addressable market and reduce reliance on a single segment.

    What would break the thesis

    • A share of around 4 percent leaves room for larger competitors, and market growth does not guarantee share gains.
    • Synced passkeys from major platforms could reduce the value of separate keys for consumers and ordinary users.
    • Dilution from incentive programmes and subscription options could reduce earnings per share for current shareholders.

    What to watch

    • Development of market share in advanced authenticationnext 10-K
    • Enforcement of MFA rules in finance and the public sector2026
    • Progress of expansion into identity verification2027
    • Effect of exercising subscription options on dilution2027

    Products, market & competition

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    The business

    Yubico sells hardware security keys, mainly the YubiKey, which provide phishing-resistant multi-factor and passwordless authentication for enterprises, governments and individuals. The model combines secure hardware with software and delivery services, and the company says many platforms and applications already include native FIDO support. Keys bind credentials to the device, so there are no shared secrets to steal 1.

    The company has gradually widened its scope from advanced authentication toward identity verification (IDV) and the broader digital identity ecosystem, including decentralised identities that also need hardware-based authentication to build trust 1.

    Yubico is listed on Nasdaq Stockholm and operates internationally; the annual report indicates that the ecosystem of partners and software integrations is an important part of the value delivered to customers 1.

    Segments

    Advanced authentication (AA)

    This is the core of the business, built on hardware FIDO2 and WebAuthn keys. The report estimates the global advanced authentication market at about 5.8 billion USD in 2025, and Yubico holds a share of roughly 4 percent 1.

    Digital identity and IDV

    Expansion into identity verification and decentralised digital identity offers growth potential but is at an early stage compared with the authentication core, and its realisation depends on partner adoption and emerging standards 1.

    Market context

    The identity and access management (IAM) market was estimated at about 26 billion USD in 2025, with a projected annual growth of roughly 14 percent. The global cost of cybercrime, estimated above 10 billion USD a year, and an average cost of 4.44 million USD per breach support demand for phishing-resistant authentication 1.

    The digital identity market is larger, around 50 billion USD, and grows about 18 percent, but the source notes these estimates come from third-party market studies rather than verified company data 1.

    Trends

    • AI-driven attackstailwind

      Automated phishing, deepfakes and adversary-in-the-middle attacks have made SMS and push-based MFA more vulnerable, which could accelerate the move to hardware keys.

    • Authentication regulationtailwind

      Requirements such as mandatory MFA under CMMC, Cyber Essentials, DORA and guidance in Asia and the Middle East push institutions toward phishing-resistant hardware authentication.

    • Shift to Zero Trustmixed

      Organisations verify every access request, which increases the need for strong authentication but also adds pressure on pricing and deployment costs.

    • Synced passkeys competitionheadwind

      Cloud-synced passkeys used by large platform providers can reduce the need for a separate device for ordinary users, which could limit the consumer segment.

    Competitive position

    Competition includes software- and platform-based authentication providers, such as the synced passkey offerings of large technology companies, as well as larger IAM vendors that bundle MFA into their suites. The source does not name competitors with figures, so the comparison remains qualitative.

    Yubico's stated advantage is a high-security hardware key that works across major platforms and is integrated into many applications, which strengthens the ecosystem over time 1.

    • Synced passkey providers in cloud platforms

      FIDO authentication synchronised through a platform ecosystem; security depends on the provider's infrastructure and account recovery.

    • Integrated IAM and MFA vendors

      Larger identity management suites that include multi-factor authentication, serving as alternatives where customers prefer a single platform.

    • Smart card providers

      Chip-based solutions useful in uniform corporate environments, but with more complex installation and administration.

    • Traditional MFA methods

      One-time codes, SMS and push apps, which Yubico considers vulnerable but which remain widely used and compete through inertia.

    News & filings

    Annual reports (ESEF)

    Sources

    1. [1] Annual report, fiscal year ended 2025-12-31 (ESEF) · SEC / Yubico AB · 31 Dec 2025

    Figures computed by olivLaw from ESEF annual reports and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.

    Yubico AB (YUBICO.ST): stock, results, valuation and forecast · olivLaw