olivLaw · US equity research
Hooker Furnishings Corporation HOFT
Household Furniture · SIC 2510 · Vertical: Household Furniture (SIC 2510)
Hooker Furnishings designs, imports and manufactures residential, hospitality and outdoor furniture, sold through independent retailers, chains and online channels. After a difficult stretch with sales down 12.4% in fiscal 2026 and impairment losses, the company returned to profitability in the second quarter of fiscal 2027, largely thanks to tariff recoveries. Tariff developments and housing demand are the main points to watch.
At the close of 05 Nov 2026, Hooker Furnishings Corporation (HOFT) stock was 14.61 USD (−5.44% on the day), with market capitalisation 156.2 m USD, dividend yield 3.94%, beta 0.81, 52-week range 9.29–17.83 USD. Latest reported quarter (Q2 2027): revenue of -522.0 k USD (−100.8% YoY), net income of 1.7 m USD, diluted EPS 0.15 USD.
Data as of · AI analysis dated · Source: SEC filings and closing prices, computed by olivLaw.
Price history
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Technical reading
- RSI (14)
- 63.7
- strong (55–70)
- Bollinger (20, 2)
- 11.42 – 15.36
- in the upper half of the band · %B 0.81 · band width 29.4%
- SMA 50 / 200
- 13.20 / 13.70
- mixed trend
- MACD (12, 26, 9)
- 0.50 / 0.24
- MACD above signal
Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).
Performance
| Company | S&P 500 | vs S&P 500 | Vertical median | |
|---|---|---|---|---|
| 1 month | +13.2% | −5.9% | +19.1 pp | — |
| 3 months | −3.6% | −4.6% | +1.0 pp | — |
| 6 months | +13.6% | +0.2% | +13.4 pp | — |
| Year to date | +29.4% | +7.4% | +22.0 pp | — |
| 1 year | +57.1% | +8.2% | +48.9 pp | −12.9% |
| 3 years | −17.0% | +68.4% | −85.4 pp | +30.5% |
| 5 years | −45.3% | +56.5% | −101.8 pp | — |
Price returns, dividends excluded.
Quarterly results
Latest quarter: Q2 2027 · 02 Aug 2026
Quarterly margins
Quarterly statements · USD
| Fiscal year | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | Q3 '26 | Q4 '26 | Q1 '27 | Q2 '27 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 82.7 m | 84.2 m | 71.2 m | 69.2 m | 70.7 m | 67.0 m | 69.5 m | -522.0 k |
| Cost of revenue | 62.2 m | 61.8 m | 53.2 m | 52.0 m | 52.6 m | 46.2 m | 48.9 m | 4.3 m |
| Gross profit | 20.5 m | 22.5 m | 17.9 m | 17.2 m | 18.1 m | 20.8 m | 20.6 m | 20.1 m |
| SG&A | 24.1 m | 21.4 m | 17.8 m | 17.1 m | 18.2 m | 19.3 m | 18.5 m | 18.3 m |
| Operating income | -5.1 m | 76.0 k | -498.0 k | -510.0 k | -16.3 m | 954.0 k | 1.6 m | 1.3 m |
| Depreciation & amortisation | 2.3 m | 2.0 m | 1.8 m | 1.7 m | 1.9 m ≈ | 1.7 m | 1.8 m | 1.8 m |
| Pre-tax income | -4.8 m | -176.0 k | -778.0 k | -659.0 k | -16.1 m | 539.0 k | 1.4 m | 1.5 m |
| Income tax | -1.2 m | 115.0 k | -164.0 k | -114.0 k | -3.6 m | -330.0 k | 326.0 k | 338.0 k |
| Net income | -4.1 m | -2.3 m | -3.1 m | -3.3 m | -21.2 m | 536.0 k | 1.1 m | 1.7 m |
| Diluted EPS | -0.39 | -0.22 ≈ | -0.29 | -0.31 | -1.99 | 0.05 ≈ | 0.10 | 0.15 |
| Operating cash flow | -17.6 m ≈ | -10.7 m | 14.7 m | 3.4 m ≈ | — | — | — | — |
| Capex | 956.0 k ≈ | 697.0 k | 727.0 k | 843.0 k ≈ | 944.0 k ≈ | 649.0 k | 403.0 k | 691.0 k ≈ |
| Dividends paid | 2.5 m ≈ | 2.5 m | 2.5 m | 2.5 m ≈ | 2.5 m ≈ | 1.2 m | 1.3 m | 1.2 m ≈ |
| Share repurchases | 0 ≈ | 0 | 0 | 0 ≈ | — | — | 96.0 k | 1.2 m ≈ |
≈ derived quarter (cumulative difference / share-days average)
E/P over time
E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.
Fiscal years
| Fiscal year | 2019 | 2020 | 2021 | 2022 | 2023 | ⚠ 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 683.5 m | 610.8 m | 540.1 m | 593.6 m | 583.1 m | 344.6 m | 317.4 m | 278.1 m |
| Revenue YoY | +10.1% | −10.6% | −11.6% | +9.9% | −1.8% | — | −7.9% | −12.4% |
| Net income | 39.9 m | 17.1 m | -10.4 m | 11.7 m | -4.3 m | 9.9 m | -12.5 m | -27.0 m |
| Net income YoY | +41.1% | −57.2% | −161.0% | unavailable | −136.8% | — | −226.8% | unavailable |
| Diluted EPS | 3.38 | 1.44 | -0.88 | 0.97 | -0.37 | 0.91 | -1.19 | -2.54 |
| Diluted EPS YoY | +39.7% | −57.4% | −161.1% | unavailable | −138.1% | — | −230.8% | unavailable |
| net % | 5.8% | 2.8% | -1.9% | 2.0% | -0.7% | 2.9% | -3.9% | -9.7% |
| Free cash flow | 4.4 m | 36.3 m | 67.1 m | 12.5 m | -25.9 m | 50.2 m | -26.1 m | unavailable |
The series breaks before 2024: earlier years come from the original reports of the issuer of that time, later years from a subsequent filing that restated the perimeter (a separation, discontinued operations). The year-on-year change across the break is not shown.
Reported results vs expectations
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Balance sheet & financial health
Fiscal year 2026 · 01 Feb 2026
- Cash
- 1.1 m USD
- Financial debt
- 3.2 m USD
- Net debt
- 2.1 m USD
- Equity
- 169.2 m USD
- Total assets
- 225.9 m USD
- Debt / equity
- 0.02x
- Current ratio
- 3.37x
- ROE
- -14.4%
- ROA
- -10.0%
- FCF margin
- unavailable
Financial statements (source on every figure)
Revenue and net income (USD)
Margins
Income statement · USD
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Revenue | 540.1 m | 593.6 m | 583.1 m | 344.6 m | 317.4 m | 278.1 m | SEC (XBRL)· 17 Apr 2026verified |
| Cost of revenue | 426.8 m | 488.5 m | 461.1 m | 250.7 m | 239.2 m | 204.6 m | SEC (XBRL)· 17 Apr 2026verified |
| Gross profit | 112.7 m | 101.7 m | 93.3 m | 94.0 m | 78.1 m | 73.5 m | SEC (XBRL)· 17 Apr 2026verified |
| SG&A | 80.4 m | 84.5 m | 95.8 m | 74.7 m | 83.8 m | 71.9 m | SEC (XBRL)· 17 Apr 2026verified |
| Operating income | -14.4 m | 14.8 m | -6.0 m | 16.4 m | -9.5 m | -16.5 m | SEC (XBRL)· 17 Apr 2026verified |
| Depreciation & amortisation | 6.8 m | 7.8 m | 8.8 m | 7.7 m | 7.8 m | 7.1 m | SEC (XBRL)· 17 Apr 2026verified |
| EBITDA | -7.6 m ≈ | 22.7 m ≈ | 2.8 m ≈ | 24.1 m ≈ | -1.8 m ≈ | -9.4 m ≈ | SEC (XBRL)· 17 Apr 2026derived |
| Pre-tax income | -14.6 m | 15.1 m | -6.1 m | 15.7 m | -8.1 m | -17.0 m | SEC (XBRL)· 17 Apr 2026verified |
| Income tax | -4.1 m | 3.4 m | -1.8 m | 3.4 m | -1.9 m | -4.3 m | SEC (XBRL)· 17 Apr 2026verified |
| Net income | -10.4 m | 11.7 m | -4.3 m | 9.9 m | -12.5 m | -27.0 m | SEC (XBRL)· 17 Apr 2026verified |
| Diluted EPS | -0.88 | 0.97 | -0.37 | 0.91 | -1.19 | -2.54 | SEC (XBRL)· 17 Apr 2026verified |
| Weighted average diluted shares | 11.8 m | 12.0 m | 11.6 m | 10.8 m | 10.5 m | 10.6 m | SEC (XBRL)· 17 Apr 2026verified |
| Dividend per share | 0.66 | 0.74 | 0.82 | 0.89 | 0.92 | 0.81 | SEC (XBRL)· 17 Apr 2026verified |
≈ computed by olivLaw from the reported lines of the same year: Operating income + Depreciation & amortisation.
Balance sheet · USD
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Cash | 65.8 m | 69.4 m | 19.0 m | 43.2 m | 6.3 m | 1.1 m | SEC (XBRL)· 17 Apr 2026verified |
| Receivables | 83.3 m | 73.7 m | 62.1 m | 51.3 m | 45.5 m | 37.8 m | SEC (XBRL)· 17 Apr 2026verified |
| Inventories | 70.2 m | 75.0 m | 96.7 m | 61.8 m | 66.2 m | 48.7 m | SEC (XBRL)· 17 Apr 2026verified |
| Current assets | 223.7 m | 227.7 m | 187.3 m | 164.8 m | 141.1 m | 92.9 m | SEC (XBRL)· 17 Apr 2026verified |
| Property, plant & equipment, net | 26.8 m | 28.1 m | 27.0 m | 29.1 m | 27.3 m | 25.2 m | SEC (XBRL)· 17 Apr 2026verified |
| Goodwill | 490.0 k | 490.0 k | 15.0 m | 15.0 m | 15.0 m | 575.0 k | SEC (XBRL)· 17 Apr 2026verified |
| Intangibles (excl. goodwill) | 26.2 m | 23.9 m | 31.8 m | 28.6 m | 18.0 m | 13.0 m | SEC (XBRL)· 17 Apr 2026verified |
| Total assets | 352.3 m | 374.6 m | 381.7 m | 343.6 m | 313.9 m | 225.9 m | SEC (XBRL)· 17 Apr 2026verified |
| Accounts payable | 32.2 m | 30.9 m | 16.1 m | 16.5 m | 16.4 m | 11.0 m | SEC (XBRL)· 17 Apr 2026verified |
| Short-term debt | 0 | 0 | 1.4 m | 1.4 m | 0 | — | SEC (XBRL)· 18 Apr 2025verified |
| Long-term debt | 0 | 0 | 22.9 m | 21.5 m | 21.7 m | 3.2 m | SEC (XBRL)· 17 Apr 2026verified |
| Current liabilities | 54.1 m | 56.9 m | 50.0 m | 41.4 m | 40.0 m | 27.6 m | SEC (XBRL)· 17 Apr 2026verified |
| Total liabilities | 94.8 m | 113.4 m | 145.7 m | 117.6 m | 109.6 m | 56.6 m | SEC (XBRL)· 17 Apr 2026verified |
| Equity | 257.5 m | 261.1 m | 236.0 m | 226.0 m | 204.4 m | 169.2 m | SEC (XBRL)· 17 Apr 2026verified |
Cash flow · USD
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Operating cash flow | 68.3 m | 19.2 m | -21.7 m | 55.5 m | -23.0 m | — | SEC (XBRL)· 18 Apr 2025verified |
| Capex | 1.2 m | 6.7 m | 4.2 m | 5.2 m | 3.1 m | 3.2 m | SEC (XBRL)· 17 Apr 2026verified |
| Free cash flow | 67.1 m ≈ | 12.5 m ≈ | -25.9 m ≈ | 50.2 m ≈ | -26.1 m ≈ | — | SEC (XBRL)· 18 Apr 2025derived |
| Investing cash flow | -476.0 k | -6.9 m | -30.0 m | -8.6 m | -2.7 m | — | SEC (XBRL)· 18 Apr 2025verified |
| Financing cash flow | -38.0 m | -8.8 m | 1.3 m | -22.8 m | -11.1 m | -27.4 m | SEC (XBRL)· 17 Apr 2026verified |
| Dividends paid | 7.8 m | 8.8 m | 9.6 m | 9.7 m | 9.9 m | 8.8 m | SEC (XBRL)· 17 Apr 2026verified |
| Share repurchases | 0 | 0 | 13.3 m | 11.7 m | 0 | 0 | SEC (XBRL)· 17 Apr 2026verified |
≈ computed by olivLaw from the reported lines of the same year: Operating cash flow − Capex.
Computed indicators
Growth
Profitability
Returns
Balance sheet
Liquidity
Cash
Efficiency
Market and valuation
1 indicators that do not apply to the sector.
Valuation
olivLaw classification
- score weight coverage: 43.8% of at least 60%
A scoring methodology on indicators and valuation, not investment advice.
Closing price
05 Nov 2026Source: olivLaw, closing series
Market cap: 156.2 m USD
Key indicators
Coverage and freshness
Score by group
44% · Insufficient data
Estimated value range
The combined range = the median of the valid methods' low, central and high values; it is not a probability interval and does not cover every result. Envelope of all methods: 10.58 – 14.23 USD.
Valuation assumptions are editorial choices, not measured; beta is not measured.
Method ranges (USD per share)
— — Mid · ▏ Price
Valuation methods
- DCF (discounted cash flow)unavailable · input data missing
- Peers: EV/EBITDAunavailable · the base of the ratio is not positive
- Peers: P/Eunavailable · the base of the ratio is not positive
- Dividend discount (DDM)10.58 – 14.23 (Mid 12.13)
Classification (SIC) comparables group by industry code, not by economic activity; the direct group is an editorial selection by activity. Members' multiples are on their own trailing twelve months, at their own latest close.
Assumptions (illustrative, editorial)
- Risk-free rate
- 4.3%
- Equity risk premium
- 5.0%
- Beta (default)
- 1.00
- Cost of equity
- 9.3%
- Terminal growth
- 2.5%
Factor scorecard
Insufficient data
Minimum-evidence gate: score weight coverage: 43.8% of at least 60%
| Factor | Value | Score | Weight used |
|---|---|---|---|
| ROIC · Quality | -6.0% | 0 (on a fixed band) | 24% |
| Net margin · Quality | -8.7% | 17 (vs peers) | 14% |
| FCF conversion · Quality | unavailable | unavailable | — |
| Revenue CAGR 3Y · Growth | -21.9% | 0 (on a fixed band) | 19% |
| EPS CAGR 3Y · Growth | unavailable | unavailable | — |
| Net debt / EBITDA · Balance sheet | unavailable | unavailable | — |
| Interest coverage · Balance sheet | unavailable | unavailable | — |
| Current ratio · Balance sheet | 3.0x | 100 (on a fixed band) | 10% |
| P/E (TTM) · Valuation | unavailable | unavailable | — |
| EV/EBITDA · Valuation | unavailable | unavailable | — |
| FCF yield · Valuation | -8.3% | 0 (on a fixed band) | 19% |
| Shareholder yield (distributions) · Returns | 4.8% | 69 (on a fixed band) | 14% |
| Payout ratio (FCF) · Returns | unavailable | unavailable | — |
Factors without a value were dropped; the remaining weights were renormalised.
Score groups
- Balance sheet· partial100/100 · 1/3 factors with a value
- Growth· partial0/100 · 1/2 factors with a value
- Quality6/100 · 2/3 factors with a value
- Returns· partial69/100 · 1/2 factors with a value
- Valuation· partial0/100 · 1/3 factors with a value
A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.
Memo
HOOKER FURNISHINGS CORPORATION (HOFT). Latest full fiscal year: 2026; data up to 2026-08-02.
Figures computed from the financial statements: revenue 278.1 m USD in 2026; YoY growth -12.4%; net margin -8.7%; ROE -9.9%.
The estimated value range is 10.58–14.23 USD per share (median of 1 methods, agreement: single method); assumptions are illustrative. Against the central value of 12.13 USD, the price of 14.61 USD leaves a potential of -16.9% (value / price − 1) and a margin of safety of -20.4% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.
Insufficient data for a verdict (score weight coverage: 43.8% of at least 60%).
Text generated deterministically from the figures shown; no language model. Not investment advice.
What supports the thesis
- Current ratio: 3.0x
What contradicts it
- ROIC: -6.0%
- Net margin: -8.7%
- Revenue CAGR 3Y: -21.9%
- FCF yield: -8.3%
- The price is above the estimated value range
Not assessed (insufficient data or a ratio without meaning): FCF conversion, EPS CAGR 3Y, Net debt / EBITDA, Interest coverage, P/E (TTM), EV/EBITDA, Payout ratio (FCF).
Versus the vertical median
Household Furniture (SIC 2510) · same industry (4-digit SIC) · compared with 6 companies
Multiples and returns vs the median
Price rebased to 100 (monthly, 5 years)
Companies in the vertical
| Market cap | P/E | ROE | Net margin | Revenue YoY | 1A / 3A | |
|---|---|---|---|---|---|---|
| SGISomnigroup International Inc. | 14.3 bn | 27.1 | 17.6% | 7.0% | +51.6% | −26% / +68% |
| LZBLa-Z-Boy Incorporated | 1.3 bn | 16.5 | 8.0% | 3.9% | +0.8% | −16% / −7% |
| CODICompass Diversified Holdings | 863.0 m | — | -17.7% | -5.3% | +4.8% | +56% / −43% |
| XMAXXmax Inc. | 322.6 m | 11.6 | 52.9% | 185.9% | +72.6% | −10% / +144% |
| FLXSFlexsteel Industries, Inc. | 305.6 m | 12.0 | 20.5% | 6.7% | +4.1% | +86% / +334% |
| HOFTHooker Furnishings Corporation | 156.2 m | — | -9.9% | -8.7% | −12.4% | +57% / −17% |
| PRPLPurple Innovation, Inc. | 40.6 m | — | — | -8.9% | −3.9% | −87% / −84% |
1- and 3-year price returns: for HOFT from daily closes (the same as the performance table), for the other companies from month-end closes.
olivLaw engine forecast
The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.
The engine has no published run for this company yet.
Valuation scenarios (editable assumptions)
Illustrative scenarios
Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.
Estimated price (USD)
| Estimated price | Bear | Base | Bull |
|---|---|---|---|
| 1 years | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable |
| 3 years | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable |
| 5 years | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable |
AI analysis
AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.
In brief
Hooker Furnishings designs, imports and manufactures residential, hospitality and outdoor furniture, sold through independent retailers, chains and online channels. After a difficult stretch with sales down 12.4% in fiscal 2026 and impairment losses, the company returned to profitability in the second quarter of fiscal 2027, largely thanks to tariff recoveries. Tariff developments and housing demand are the main points to watch.
SWOT
Strengths
- A diverse brand portfolio with strong design capability and distribution, plus long relationships with customers and suppliers 1.
- A balance sheet strengthened after the divestiture and loan repayment, with credit capacity available 3.
- Domestic manufacturing capacity for premium upholstered furniture gives flexibility alongside imports 1.
Weaknesses
Opportunities
Risks
- Dependence on Vietnamhigh
Most imports come from a single country, and a production disruption there could impair the ability to fill orders 1.
- Trade and tariff policyhigh
Changes in tariffs or international trade rules could affect costs and product competitiveness 13.
- Weak housing demandmedium
If the housing market stays slow, demand for furniture could decline further 1.
- Customer concentrationmedium
Losing one of the largest customers would have a significant effect on sales 1.
- Asset impairmentlow
Weaker performance in some divisions could lead to further write-downs of intangible assets 1.
Investment thesis
What would need to be true (bull case)
- The company has returned to profitability in recent quarters, and lower fixed costs could support margins if demand stabilizes 3.
- Tariff recoveries and rising Margaritaville orders could improve results in the second half of fiscal 2027 3.
- A consolidated balance sheet with no major bank debt could provide room for investment and capital returns 3.
What would break the thesis
- Sales have declined in recent years, and demand remains weak amid high mortgage rates and low consumer confidence 13.
- Profitability relies heavily on tariff recoveries, which are non-recurring and do not fully offset earlier losses 3.
- Dependence on one main supplier country and Asian production could cause further delays and added costs 1.
What to watch
- Progress of tariff recoveries and any new tariff measuresQ3 2027
- Pace of Margaritaville shipments and related revenue2027
- Hooker Branded sales trend and promotional activityQ3 2027
- Capital allocation changes, including buybacks and dividendnext 10-K
Products, market & competition
AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.
The business
Hooker Furnishings Corporation, incorporated in Virginia in 1924, designs, markets and imports casegoods, leather and fabric upholstered furniture, lighting, accessories and decor for residential, hospitality and contract markets. It also manufactures premium custom leather and fabric upholstery and outdoor furniture domestically. Net sales from continuing operations were 278.1 million USD in fiscal 2026 1. Imported casegoods and upholstery accounted for about 60% of net sales in fiscal 2026, mostly from Vietnam 1.
Reportable segments are Hooker Branded, which includes Hooker Casegoods and Hooker Upholstery, and Domestic Upholstery, which includes Bradington-Young, HF Custom, Shenandoah Furniture and Sunset West. Other businesses, including Samuel Lawrence Hospitality, are grouped in 'All Other'. In December 2025 the company sold the PFC and SLF brands and eliminated the Home Meridian segment 1.
Sourcing relies on foreign suppliers, mainly in Vietnam, where production moved after tariffs on Chinese imports in 2018. The company opened a Vietnam warehouse in May 2025 for its container direct program, cutting direct container lead times from about six months to four to six weeks 1. The top five customers represented about 26% of consolidated sales 1.
Segments
Domestic Upholstery
The domestic manufacturing segment generated 40.0% of net sales in fiscal 2026 1. Sales fell 2.7%, while private-label and outdoor divisions grew 1. In the second quarter of fiscal 2027 gross margin rose 450 basis points, supported by tariff recoveries and operating efficiencies 3.
Market context
The US residential furniture market is highly competitive, with many manufacturers and importers, none dominant in the company's price points 1. Demand depends on mortgage rates, existing home sales and consumer discretionary spending, which have stayed weak in recent years 12. Furniture imports from Vietnam and China have stabilized in recent years 1.
The hospitality and contract market is also shaped by project cycles, which makes sales in this area volatile. If demand in the hospitality industry stays weak, the All Other segment could keep reporting lower volumes 3.
Trends
- Tariffs and recoveries after the Supreme Court rulingmixed
Tariffs imposed under IEEPA were ruled unauthorized in February 2026, and the company has begun recovering amounts paid 13. The recoveries do not fully offset costs incurred, but they could support near-term results if no new tariffs are imposed.
- Weak housing and furniture demandheadwind
A slow housing market, high interest rates and low consumer confidence continue to reduce discretionary furniture spending 13.
- Lower operating and freight coststailwind
Fixed cost reductions, warehouse changes and lower ocean freight costs have improved margins in recent quarters 13.
- Margaritaville licensed line launchtailwind
Retailer commitments for Margaritaville products exceed expectations, and shipments could scale over the second half of fiscal 2027 and into fiscal 2028 3.
Competitive position
The furniture market is fragmented, with many manufacturers and importers, and some competitors have much larger sales volumes and financial resources than Hooker 1. Primary competitive factors are price, style, availability, quality and durability 1. The company differentiates itself on design capabilities, customer and supplier relationships, and its ability to import and manufacture upholstered furniture 1.
In the hospitality and contract segment, competition centers on product value, lead times and the ability to meet special requirements 1. The sources do not identify US-listed competitors, so tickers are left null.
- Asian furniture manufacturers and importers
Suppliers in Vietnam, China, Malaysia, India and Mexico offering comparable furniture at competitive prices 1.
- Large American furniture producers
Companies with larger sales volumes and financial resources, referred to in the source as active in the furniture market 1.
- Hospitality and contract furniture suppliers
Competitors in the four- and five-star hotel segment, where lead times and flexibility matter 1.
- Online retailers and furniture chains
Distribution channels that can shift demand toward lower-priced products and add price pressure 2.
Links, dependencies and risks
Who the company is tied to, from its own SEC filings (customers, suppliers, production, partners, competitors, countries, regulation), from the 5 %+ holders' statements (13D/13G) and from what other companies say about it. Click a node for its evidence; on a listed company the graph moves to it.
Loading the links…
News & filings
In the press
- Former Australia hooker Charles diagnosed with motor neurone diseaseCNA (Channel NewsAsia) · 01 Oct 2026 · EN
- Discuții între premierul Ilie Bolojan și subsecretarul SUA Allison Hooker – Securitatea regională, investițiile americane și aderarea la OCDE, pe agendăCursDeGuvernare.ro · 09 Jul 2026 · RO
- Premierul Bolojan, întâlnire cu Allison Hooker, subsecretar de stat pentru afaceri politice din cadrul Departamentului de Stat al SUADigi24 · 09 Jul 2026 · RO
- Întâlnire între premierul Ilie Bolojan și Allison Hooker, subsecretar de stat pentru afaceri politice în cadrul Departamentului de Stat al SUA / Securitatea regională și colaborarea economică, pe agenda întrevederiiG4Media · 09 Jul 2026 · RO
SEC filings
- Quarterly report11 Sept 2026
- Current report11 Sept 2026Results of operations · Financial statements and exhibits
- Current report04 Sept 2026Departure or appointment of officers · Financial statements and exhibits
- Current report03 Sept 2026Other events · Financial statements and exhibits
- Quarterly report12 Jun 2026
- Current report12 Jun 2026Shareholder vote
- Current report11 Jun 2026Results of operations · Financial statements and exhibits
- Current report09 Jun 2026Other events · Financial statements and exhibits
- Proxy statement08 May 2026
- Annual report17 Apr 2026
Sources
- [1] Form 10-K, fiscal year ended 2026-02-01 · SEC / Hooker Furnishings Corporation · 17 Apr 2026
- [2] Form 10-Q, quarter ended 2026-08-02 · SEC / Hooker Furnishings Corporation · 11 Sept 2026
- [3] Form 8-K, results release (exhibit 99.1) · SEC / Hooker Furnishings Corporation · 11 Sept 2026
Figures computed by olivLaw from SEC filings and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.