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olivLaw · US equity research

Nexera Technologies Ltd NEXR

Retail-Miscellaneous Retail · SIC 5900 · Vertical: Retail-Miscellaneous Retail (SIC 5900)

0.25USD+4.30% · 1 dayClose 04 Nov 2026

Nexera Technologies Ltd is a data-driven e-commerce company selling mainly on Amazon through the FBA model, and has recently begun expanding into the homeland security sector through AI-driven solutions. Total revenues for fiscal 2025 were 16.83 million USD, up 19.3%, while the company tries to diversify its model before the new strategy shows measurable results.

The AI analysis may be outdated: new filings came after its sources (see the «AI analysis» section).

At the close of 04 Nov 2026, Nexera Technologies Ltd (NEXR) stock was 0.25 USD (+4.30% on the day), with market capitalisation 62.0 k USD, beta 0.80, 52-week range 0.24–385.00 USD.

Data as of · AI analysis dated · Source: SEC filings and closing prices, computed by olivLaw.

Market cap
62.0 k USD
shares as of 31 Dec 2025
P/E (TTM)
unavailable
Diluted EPS TTM -81.07 · TTM to 31 Dec 2025
E/P (TTM)
-32,795.31%
TTM to 31 Dec 2025
Dividend yield
unavailable
Beta (2y)
0.80
Volatility (1y) 207%
52-week range
0.24385.00

Price history

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Technical reading

RSI (14)
21.7
oversold (≤ 30)
Bollinger (20, 2)
0.07 – 1.20
in the lower half of the band · %B 0.16 · band width 178.3%
SMA 50 / 200
1.19 / 22.16
downtrend (price < SMA50 < SMA200)
MACD (12, 26, 9)
-0.31 / -0.31
MACD below signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyS&P 500vs S&P 500Vertical median
1 month−75.5%−1.1%−74.4 pp—
3 months−90.3%−0.5%−89.9 pp—
6 months−98.8%+4.4%−103.2 pp—
Year to date−99.8%+12.3%−112.1 pp—
1 year−99.9%+13.5%−113.5 pp−24.1%
3 years−100.0%+76.4%−176.4 pp+0.4%
5 yearsunavailable+63.7%unavailable—
Max drawdown (1y)
−99.9%
04 Dec 2025 → 03 Nov 2026
Max drawdown (5y)
−100.0%
26 Aug 2022 → 03 Nov 2026
Compound annual growth (5y)
unavailable
S&P 500 +10.4%

Price returns, dividends excluded.

Quarterly results

ESEF annual reports carry no quarters: the results are annual (below).

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Fiscal years

Fiscal year202020212022⚠ 202320242025
Revenue2.3 m6.5 m5.9 m10.0 m13.7 m16.8 m
Revenue YoYunavailable+184.4%−10.0%—+36.8%+23.0%
Net income112.0 k-1.5 m-2.2 m-4.6 m-7.8 m-3.7 m
Net income YoYunavailable−1,475.0%unavailable—unavailableunavailable
Diluted EPS0.04-3.73-43.16-12,010.49-2,835.12-81.07
Diluted EPS YoYunavailable−9,425.0%unavailable—unavailableunavailable
net %4.9%-23.7%-37.6%-45.9%-57.0%-21.8%
Free cash flow125.0 k-865.0 k-4.9 m-2.7 m-6.0 m-6.2 m

The series breaks before 2023: earlier years come from the original reports of the issuer of that time, later years from a subsequent filing that restated the perimeter (a separation, discontinued operations). The year-on-year change across the break is not shown.

Reported results vs expectations

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Balance sheet & financial health

Fiscal year 2025 · 31 Dec 2025

Cash
1.6 m USD
Financial debt
3.0 m USD
Net debt
1.3 m USD
Equity
12.5 m USD
Total assets
22.2 m USD
Debt / equity
0.24x
Current ratio
1.82x
ROE
-40.8%
ROA
-20.5%
FCF margin
-37.0%

Financial statements (source on every figure)

Revenue and net income (USD)

Margins

Income statement · USD

Revenue
2023
10.0 m
2024
13.7 m
2025
16.8 m

SEC (XBRL)· 01 Apr 2026verified

Cost of revenue
2023
9.0 m
2024
12.1 m
2025
15.1 m

SEC (XBRL)· 01 Apr 2026verified

Gross profit
2023
976.0 k
2024
1.6 m
2025
1.8 m

SEC (XBRL)· 01 Apr 2026verified

Operating income
2023
-5.1 m
2024
-6.2 m
2025
-7.8 m

SEC (XBRL)· 01 Apr 2026verified

Depreciation & amortisation
2023
738.0 k
2024
788.0 k
2025
—

SEC (XBRL)· 31 Mar 2025verified

EBITDA
2023
-4.4 m ≈
2024
-5.4 m ≈
2025
—

SEC (XBRL)· 31 Mar 2025derived

Interest expense
2023
—
2024
—
2025
135

SEC (XBRL)· 01 Apr 2026verified

Pre-tax income
2023
-4.6 m
2024
-7.5 m
2025
-4.8 m

SEC (XBRL)· 01 Apr 2026verified

Income tax
2023
32.0 k
2024
310.0 k
2025
-736.0 k

SEC (XBRL)· 01 Apr 2026verified

Net income
2023
-4.6 m
2024
-7.8 m
2025
-3.7 m

SEC (XBRL)· 01 Apr 2026verified

Diluted EPS
2023
-12,010.49
2024
-2,835.12
2025
-81.07

SEC (XBRL)· 01 Apr 2026verified

Weighted average diluted shares
2023
383
2024
2.8 k
2025
45.4 k

SEC (XBRL)· 01 Apr 2026verified

Balance sheet · USD

Cash
2023
535.0 k
2024
2.6 m
2025
1.6 m

SEC (XBRL)· 01 Apr 2026verified

Receivables
2023
629.0 k
2024
420.0 k
2025
691.0 k

SEC (XBRL)· 01 Apr 2026verified

Inventories
2023
2.4 m
2024
4.1 m
2025
4.7 m

SEC (XBRL)· 01 Apr 2026verified

Current assets
2023
4.2 m
2024
7.5 m
2025
7.6 m

SEC (XBRL)· 01 Apr 2026verified

Property, plant & equipment, net
2023
59.0 k
2024
184.0 k
2025
328.0 k

SEC (XBRL)· 01 Apr 2026verified

Goodwill
2023
—
2024
—
2025
951.0 k

SEC (XBRL)· 01 Apr 2026verified

Intangibles (excl. goodwill)
2023
5.7 m
2024
4.9 m
2025
6.2 m

SEC (XBRL)· 01 Apr 2026verified

Total assets
2023
12.2 m
2024
13.7 m
2025
22.2 m

SEC (XBRL)· 01 Apr 2026verified

Short-term debt
2023
—
2024
—
2025
3.0 m

SEC (XBRL)· 01 Apr 2026verified

Current liabilities
2023
2.3 m
2024
1.7 m
2025
4.2 m

SEC (XBRL)· 01 Apr 2026verified

Total liabilities
2023
3.7 m
2024
8.2 m
2025
9.8 m

SEC (XBRL)· 01 Apr 2026verified

Equity
2023
8.5 m
2024
5.6 m
2025
12.5 m

SEC (XBRL)· 01 Apr 2026verified

Shares outstanding at year end
2023
1.2 m
2024
1.7 m
2025
250.7 k

SEC (XBRL)· 01 Apr 2026verified

Cash flow · USD

Operating cash flow
2023
-2.7 m
2024
-5.9 m
2025
-6.2 m

SEC (XBRL)· 01 Apr 2026verified

Capex
2023
25.0 k
2024
144.0 k
2025
11.0 k

SEC (XBRL)· 01 Apr 2026verified

Free cash flow
2023
-2.7 m ≈
2024
-6.0 m ≈
2025
-6.2 m ≈

SEC (XBRL)· 01 Apr 2026derived

Investing cash flow
2023
-4.8 m
2024
-572.0 k
2025
-4.5 m

SEC (XBRL)· 01 Apr 2026verified

Financing cash flow
2023
-86.0 k
2024
8.5 m
2025
9.8 m

SEC (XBRL)· 01 Apr 2026verified

Computed indicators

Growth

Revenue growth (YoY)
23.0%
computed by olivLawFY 2025
Revenue CAGR 3Y
42.2%
computed by olivLawFY 2022 → FY 2025
Revenue CAGR 5Y
49.0%
computed by olivLawFY 2020 → FY 2025
EBIT growth (YoY)
unavailable
the base of the ratio is not positive
Net income growth (YoY)
unavailable
the base of the ratio is not positive
Net income CAGR 3Y
unavailable
the base of the ratio is not positive
Net income CAGR 5Y
unavailable
the base of the ratio is not positive
EPS growth (YoY)
unavailable
the base of the ratio is not positive
EPS CAGR 3Y
unavailable
the base of the ratio is not positive
EPS CAGR 5Y
unavailable
the base of the ratio is not positive
FCF growth (YoY)
unavailable
the base of the ratio is not positive

Profitability

Gross margin
10.6%
computed by olivLawFY 2025
EBITDA margin
-41.9%
computed by olivLawFY 2025
EBIT margin
-46.6%
computed by olivLawFY 2025
Net margin
-21.8%
computed by olivLawFY 2025
FCF margin
-37.0%
computed by olivLawFY 2025

Returns

ROE
-43.2%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROA
-20.5%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROIC
-47.7%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROCE
-43.5%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Payout ratio (EPS)
unavailable
input data missing
Payout ratio (FCF)
unavailable
input data missing

Balance sheet

Net debt
1.3 m USD
computed by olivLawbalance sheet at 31 Dec 2025
Net debt / EBITDA
unavailable
insufficient data
Debt / equity
0.3x
computed by olivLawbalance sheet at 31 Dec 2025
Interest coverage
-58,081.5x
computed by olivLawFY 2025

Liquidity

Current ratio
1.8x
computed by olivLawbalance sheet at 31 Dec 2025
Quick ratio
0.7x
computed by olivLawbalance sheet at 31 Dec 2025
Cash ratio
0.4x
computed by olivLawbalance sheet at 31 Dec 2025

Cash

Operating cash flow
-6.2 m USD
computed by olivLawFY 2025
Capital expenditure
11.0 k USD
computed by olivLawFY 2025
Free cash flow
-6.2 m USD
computed by olivLawFY 2025
FCF conversion
unavailable
insufficient data
Cash conversion
unavailable
insufficient data

Efficiency

Days sales outstanding
12 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Days inventory outstanding
106 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Days payables outstanding
unavailable
input data missing
Cash conversion cycle
unavailable
input data missing

Market and valuation

Market capitalisation
62.0 k USD
computed by olivLawbalance sheet at 31 Dec 2025
Enterprise value
1.4 m USD
computed by olivLawbalance sheet at 31 Dec 2025
Market cap / net income TTM
unavailable
insufficient data
P/E (TTM)
unavailable
insufficient data
Earnings yield
-32,795.3%
computed by olivLawFY 2025
P/B
0.0x
computed by olivLawbalance sheet at 31 Dec 2025
P/S
0.0x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
EV/EBITDA
unavailable
insufficient data
EV/EBIT
unavailable
insufficient data
EV/Sales
0.1x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
P/FCF
unavailable
the base of the ratio is not positive
FCF yield
-10,054.9%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero
Shareholder yield (distributions)
unavailable
input data missing

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Insufficient data
What is missing
  • score weight coverage: 43.8% of at least 60%
  • valuation methods computed: 0 of at least 1

A scoring methodology on indicators and valuation, not investment advice.

Closing price

0.25 USD

04 Nov 2026Source: olivLaw, closing series

Market cap: 62.0 k USD

Key indicators

Market capitalisation
62.0 k USD
computed by olivLawbalance sheet at 31 Dec 2025
P/E (TTM)
unavailable
insufficient data
P/B
0.0x
computed by olivLawbalance sheet at 31 Dec 2025
EV/EBITDA
unavailable
insufficient data
ROE
-43.2%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Net margin
-21.8%
computed by olivLawFY 2025
Revenue growth (YoY)
23.0%
computed by olivLawFY 2025
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero

Coverage and freshness

30/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 31 Dec 2025
Latest balance sheet date: 31 Dec 2025
Share count (cover of the latest filing), as of: 31 Dec 2025
Source: SEC (XBRL)published 01 Apr 2026
verified 171

Score by group

44% · Insufficient data

Estimated value range

unavailable — no valuation method could be computed

Valuation assumptions are editorial choices, not measured; beta is not measured.

Valuation methods

  • DCF (discounted cash flow)unavailable · the base of the ratio is not positive
  • Peers: EV/EBITDAunavailable · the base of the ratio is not positive
  • Peers: P/Eunavailable · the base of the ratio is not positive
  • Dividend discount (DDM)unavailable · the company pays no dividend: a dividend model needs an explicit initiation assumption

no valuation method could be computed

Multiple comparisons use the SIC vertical: Retail-Miscellaneous Retail (SIC 5900)

Classification (SIC) comparables group by industry code, not by economic activity; the direct group is an editorial selection by activity. Members' multiples are on their own trailing twelve months, at their own latest close.

Assumptions (illustrative, editorial)

Risk-free rate
4.3%
Equity risk premium
5.0%
Beta (default)
1.00
Cost of equity
9.3%
Terminal growth
2.5%

Factor scorecard

Insufficient data

Minimum-evidence gate: score weight coverage: 43.8% of at least 60%; valuation methods computed: 0 of at least 1

FactorValueScoreWeight used
ROIC · Quality-47.7%0 (on a fixed band)24%
Net margin · Quality-21.8%27 (vs peers)14%
FCF conversion · Qualityunavailableunavailable—
Revenue CAGR 3Y · Growth42.2%100 (on a fixed band)19%
EPS CAGR 3Y · Growthunavailableunavailable—
Net debt / EBITDA · Balance sheetunavailableunavailable—
Interest coverage · Balance sheet-58,081.5x0 (on a fixed band)14%
Current ratio · Balance sheet1.8x85 (on a fixed band)10%
P/E (TTM) · Valuationunavailableunavailable—
EV/EBITDA · Valuationunavailableunavailable—
FCF yield · Valuation-10,054.9%0 (on a fixed band)19%
Shareholder yield (distributions) · Returnsunavailableunavailable—
Payout ratio (FCF) · Returnsunavailableunavailable—

Factors without a value were dropped; the remaining weights were renormalised.

Score groups

  • Balance sheet34/100 · 2/3 factors with a value
  • Growth· partial100/100 · 1/2 factors with a value
  • Quality10/100 · 2/3 factors with a value
  • Returns· partialunavailable · 0/2 factors with a value
  • Valuation· partial0/100 · 1/3 factors with a value

A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

Memo

Nexera Technologies Ltd (NEXR). Latest full fiscal year: 2025; data up to 2025-12-31.

Figures computed from the financial statements: revenue 16.8 m USD in 2025; YoY growth 23.0%; net margin -21.8%; ROE -43.2%.

Valuation cannot be computed from the available data.

Insufficient data for a verdict (score weight coverage: 43.8% of at least 60%; valuation methods computed: 0 of at least 1).

Text generated deterministically from the figures shown; no language model. Not investment advice.

What supports the thesis

  • Revenue CAGR 3Y: 42.2%
  • Current ratio: 1.8x

What contradicts it

  • ROIC: -47.7%
  • Net margin: -21.8%
  • Interest coverage: -58,081.5x
  • FCF yield: -10,054.9%

Not assessed (insufficient data or a ratio without meaning): FCF conversion, EPS CAGR 3Y, Net debt / EBITDA, P/E (TTM), EV/EBITDA, Shareholder yield (distributions), Payout ratio (FCF).

Versus the vertical median

Retail-Miscellaneous Retail (SIC 5900) · same industry (4-digit SIC) · compared with 12 companies

Multiples and returns vs the median

P/E
—
vertical median 22.8x
EV/EBITDA
—
vertical median 9.7x
P/S
0.0x
vertical median 1.1x
below median (−99.7%)
P/B
0.0x
vertical median 3.3x
below median (−99.8%)
ROE
-43.2%
vertical median 1.5%
below median (−3,027.2%)
Net margin
-21.8%
vertical median 0.2%
below median (−9,777.8%)
EBIT margin
-46.6%
vertical median 3.4%
below median (−1,477.3%)
Revenue YoY
23.0%
vertical median 5.9%
above median (+291.5%)
Net debt/EBITDA
—
vertical median 3.6x
Dividend yield
—
vertical median 0.9%

Price rebased to 100 (monthly, 5 years)

Companies in the vertical

Market capP/EROENet marginRevenue YoY1A / 3A
FCFSFirstcash Holdings, Inc.8.3 bn20.918.2%9.5%+8.0%+22% / +73%
REALTheRealReal, Inc.1.7 bn——-1.4%+15.4%−6% / +500%
SVVSavers Value Village, Inc.1.5 bn63.35.7%1.4%unavailable+10% / −33%
SPHSuburban Propane Partners LP1.1 bn7.3—9.4%+7.9%−12% / +0%
WINAWinmark Corporation987.7 m24.8—45.1%+5.9%−32% / −35%
TMSTeamshares Inc344.7 m—-6.7%—unavailable−54% / unavailable
PLBYPlayboy, Inc.164.1 m609.512.4%0.2%+4.1%−29% / +161%
LIVELIVE VENTURES Inc22.9 m—-2.8%-0.6%−5.9%−19% / −70%
WBUYWebuy Global Ltd1.3 m—-160.3%-45.3%−63.0%−66% / −100%
NEXRNexera Technologies Ltd62.0 k—-43.2%-21.8%+23.0%−100% / −100%
WSHPWeShop Holdings Ltd——-946.5%-14,972.7%−67.3%−98% / unavailable
EZPWEzcorp, Inc.—15.114.7%10.0%+9.7%+53% / +260%
POMPOMDOCTOR Ltd———-32.7%unavailable−98% / unavailable

1- and 3-year price returns: for NEXR from daily closes (the same as the performance table), for the other companies from month-end closes.

olivLaw engine forecast

The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

The engine has no published run for this company yet.

Valuation scenarios (editable assumptions)

Illustrative scenarios

Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

Bear
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Base
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Bull
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Nothing is saved.

Estimated price (USD)

Estimated priceBearBaseBull
1 years
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
3 years
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
5 years
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
What moves the 3-year price the most

    AI analysis

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    Possibly outdated: the newest document it read is from 01 Apr 2026; since then the company filed 6-K (02 Nov 2026), 6-K (28 Oct 2026), 6-K (22 Sept 2026), 6-K (03 Sept 2026), 6-K (31 Aug 2026), 6-K (28 Aug 2026).

    In brief

    Nexera Technologies Ltd is a data-driven e-commerce company selling mainly on Amazon through the FBA model, and has recently begun expanding into the homeland security sector through AI-driven solutions. Total revenues for fiscal 2025 were 16.83 million USD 1, up 19.3% 1, while the company tries to diversify its model before the new strategy shows measurable results.

    SWOT

    Strengths

    • The management team has experience in corporate finance and Amazon FBA operations, and in-house logistics reduces dependence on third parties 1.
    • Proprietary brands and favorable pricing obtained through close supplier relationships are strengths the company declares 1.
    • The portfolio of security sector agreements provides a partnership base that, if it materializes, could diversify revenue sources 1.

    Weaknesses

    • Concentration of sales on a single platform makes the company vulnerable to changes in Amazon's policies 1.
    • Dependence on a single store for most revenue makes results sensitive to the performance of one product line 1.
    • The short operating history and high administrative costs make future performance difficult to assess 1.

    Opportunities

    • Expanding Fort operations in the US, based on the New Jersey logistics center, could lower delivery costs and could raise sales 1.
    • HLS distribution agreements could generate the first revenue from this segment if orders materialize 1.
    • Logistics services offered to third parties could create a new revenue source less dependent on Amazon 1.

    Threats

    • Changes to Amazon's terms of use or fees could affect margins and could remove products from the platform 1.
    • Restrictions on collecting third-party data could limit the ability to analyze demand and market trends 1.
    • Evolving regulation on artificial intelligence and data protection could create compliance costs or liability 1.

    Risks

    • Dependence on Amazonhigh

      Sales and fulfillment depend almost entirely on Amazon, which can change terms and costs at its discretion 1.

    • Short operating historymedium

      The company has operated for a relatively short time, making it hard to extrapolate past results 1.

    • Revenue concentrationhigh

      One store accounts for most revenue, so problems with a single product could significantly affect results 1.

    • Execution in HLSmedium

      Converting agreements into actual security sales is uncertain, and with no revenue in 2025 the risk of non-realization is real 1.

    • Managing growthmedium

      Rapid expansion and system migration could disrupt processes and affect internal controls 1.

    Investment thesis

    What would need to be true (bull case)

    • If revenue growth continues and extends into European and UK markets, the company could strengthen its position on Amazon 1.
    • If HLS agreements turn into actual orders, the segment could become a new source of revenue with high growth potential 1.
    • Integrating the New Jersey logistics center could lower costs and attract outside clients, improving margins 1.

    What would break the thesis

    • If Amazon changes its terms or fees, margins could be seriously affected given the high dependence 1.
    • If the HLS segment keeps generating no revenue, the investment in the new direction could consume resources without immediate results 1.
    • If administrative and consulting costs keep growing faster than revenue, losses could persist 1.

    What to watch

    • Revenue from HLS and the first actual KeepZone orders2026
    • Changes to Amazon's policies and fees for FBA sellers2026
    • Operating results of the New Jersey logistics center and the expansion of Fort in the USnext 10-K
    • Trend in net loss and general and administrative costsnext 20-F

    Products, market & competition

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    Possibly outdated: the newest document it read is from 01 Apr 2026; since then the company filed 6-K (02 Nov 2026), 6-K (28 Oct 2026), 6-K (22 Sept 2026), 6-K (03 Sept 2026), 6-K (31 Aug 2026), 6-K (28 Aug 2026).

    The business

    Nexera Technologies Ltd, formerly Jeffs' Brands Ltd, was incorporated in Israel in March 2021 and operates mainly as a data-driven e-commerce company selling on Amazon, where orders are fulfilled entirely through the FBA model 1. The group has seven wholly or majority owned subsidiaries, including Fort Technology, Smart Repair Pro and KeepZone 1. The company was renamed in March 2026 and plans a strategic focus on HLS and advanced technologies 1.

    Core operations include the Fort, Whoobli and KnifePlanet stores, plus a New Jersey logistics center acquired in March 2025 through Pure Logistics, which also serves third parties 1. The company uses internal analysis of Amazon sales data to identify niches and products with growth potential 1.

    The HLS division, led by KeepZone, works as an integrator and distributor of security technologies through agreements with developers in Israel and other countries 1. No revenue was generated from these HLS operations in fiscal 2025 1.

    Segments

    Amazon e-commerce (Fort, Whoobli, KnifePlanet)

    The Fort store, which sells pest control products, generated most of the revenue, and the 2025 growth came mainly from the UK and Europe, particularly France 1. Whoobli and KnifePlanet contributed less, and at Smart Repair Pro sales declined 1.

    Logistics (Pure Logistics)

    The New Jersey logistics center, acquired in March 2025, brought services to third parties and e-commerce companies, with post-acquisition revenue forming a meaningful part of the total 1.

    Homeland security (KeepZone, HLS)

    The segment is at an early stage: KeepZone has signed several distribution and reseller agreements but reported no revenue in 2025 1. If these agreements turn into actual orders, the segment could become a new component of the business 1.

    Market context

    The global retail e-commerce market is expected to keep growing, with Statista estimating 8.034 trillion USD in 2027 1. Online shopping attracts more consumers because of convenience, and automation and AI make delivery more efficient 1. Dependence on a single marketplace, however, ties the company's development to Amazon's conditions 1.

    The company describes the HLS critical infrastructure protection market as having significant growth potential, but the available source contains limited data and no verified quantitative figures 1.

    Trends

    • Growth of global e-commercetailwind

      Expanding internet penetration and digitalization in emerging markets support demand for online shopping, which helps an Amazon seller 1.

    • Artificial intelligence in operationsmixed

      Automation and AI tools could reduce delivery costs and improve sales analysis, but they also bring security and compliance risks 1.

    • Rising demand for securitytailwind

      Government and critical infrastructure interest in multi-layered security systems could open opportunities for KeepZone if agreements translate into sales 1.

    • Dependence on platform policiesheadwind

      Changes to Amazon's or other platforms' policies, fees or algorithms can affect product visibility and selling costs 1.

    Competitive position

    The supplied source does not explicitly name direct competitors; it describes the e-commerce market as competitive, with many Amazon sellers, so the company's brands must differentiate through quality and pricing 1. In HLS, competition comes from the technology developers with which KeepZone works as a distributor 1.

    • ParaZero Technologies Ltd

      Developer of drone safety systems for which the company holds exclusive worldwide resale rights; more a partnership than direct competition 1.

    • Scanary

      Israeli developer of imaging and threat detection systems; supplier to which KeepZone holds exclusive distribution rights in several territories 1.

    • SciSparc Ltd

      Company in which Nexera holds a minority interest through KeepZone and to which it provides management services; a strategic link rather than a direct competitor 1.

    • DSIT Solutions Ltd

      Global provider of underwater domain awareness and acoustic intelligence solutions, with which KeepZone has an exclusive reseller agreement 1.

    News & filings

    Sources

    1. [1] Form 20-F, fiscal year ended 2025-12-31 · SEC / Nexera Technologies Ltd · 01 Apr 2026

    Figures computed by olivLaw from SEC filings and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.