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olivLaw · US equity research

Bonk, Inc. BNKK

Perfumes, Cosmetics & Other Toilet Preparations · SIC 2844 · Vertical: Perfumes, Cosmetics & Other Toilet Preparations (SIC 2844)

1.16USD+6.42% · 1 dayClose 04 Nov 2026

Bonk, Inc. (BNKK), formerly Safety Shot, has moved from the Sure Shot dietary supplement, which aimed to support alcohol metabolism, toward digital assets tied to the BONK ecosystem. The shift, along with large net losses and a reverse stock split, makes the company a profile worth watching closely.

At the close of 04 Nov 2026, Bonk, Inc. (BNKK) stock was 1.16 USD (+6.42% on the day), with market capitalisation 9.3 m USD, beta 1.36, 52-week range 0.91–7.88 USD. Latest reported quarter (Q2 2026): revenue of 792.9 k USD (+1,664.1% YoY), net income of -6.1 m USD (−145.3% YoY), diluted EPS -0.76 USD.

Data as of · AI analysis dated · Source: SEC filings and closing prices, computed by olivLaw.

Market cap
9.3 m USD
shares as of 14 Aug 2026
P/E (TTM)
unavailable
Diluted EPS TTM -17.02 · TTM to 31 Dec 2025
E/P (TTM)
-1,467.24%
TTM to 31 Dec 2025
Dividend yield
unavailable
Beta (2y)
1.36
Volatility (1y) 129%
52-week range
0.917.88

Price history

Loading chart…

Technical reading

RSI (14)
45.1
neutral
Bollinger (20, 2)
0.97 – 1.41
in the lower half of the band · %B 0.43 · band width 36.5%
SMA 50 / 200
1.35 / 2.13
downtrend (price < SMA50 < SMA200)
MACD (12, 26, 9)
-0.08 / -0.08
MACD below signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyS&P 500vs S&P 500Vertical median
1 month−24.2%−1.1%−23.1 pp—
3 months+10.5%−0.5%+10.9 pp—
6 months−56.9%+4.4%−61.3 pp—
Year to date−55.0%+12.3%−67.4 pp—
1 year−82.0%+13.5%−95.5 pp+9.7%
3 years−97.8%+76.4%−174.2 pp−12.3%
5 years−98.2%+63.7%−161.9 pp—
Max drawdown (1y)
−88.5%
08 Dec 2025 → 31 Jul 2026
Max drawdown (5y)
−99.5%
04 Dec 2023 → 31 Jul 2026
Compound annual growth (5y)
−55.4%
S&P 500 +10.4%

Price returns, dividends excluded.

Quarterly results

Latest quarter: Q2 2026 · 30 Jun 2026

Revenue
792.9 k USD
+1,664.1% YoY
Net income
-6.1 m USD
−145.3% YoY
Diluted EPS
-0.76
−124.4% YoY
net / operating
-763.6% / unavailable

Quarterly margins

Quarterly statements · USD

Fiscal yearQ3 '24Q4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26
Revenue110.2 k182.2 k42.1 k44.9 k1.5 m515.4 k786.3 k792.9 k
Cost of revenue402.4 k598.6 k21.1 k21.1 k1.5 m1.2 m744.0 k772.4 k
Gross profit-292.2 k-416.5 k21.0 k23.9 k543.1 k650.1 k3.6 m391.1 k
Research & development10.3 k-171.1 k9.0 k6.5 k8.7 k03000 ≈
Depreciation & amortisation109.0 k ≈110.8 k110.8 k110.9 k ≈202.2 k ≈230.6 k209.2 k164.5 k ≈
Interest expense8.2 k ≈7.2 k91.9 k115.4 k132.5 k———
Net income-11.9 m-13.5 m-5.3 m13.4 m-33.6 m-42.7 m-1.8 m-6.1 m
Diluted EPS-0.21—-0.083.12-0.22—-0.23-0.76
Operating cash flow——-4.6 m-728.9 k ≈——-1.9 m-2.2 m ≈

≈ derived quarter (cumulative difference / share-days average)

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Fiscal years

Fiscal year201920202021⚠ 2022202320242025
Revenue6.5 k1.1 m2.9 m120.6 k202.7 k702.0 k2.1 m
Revenue YoYunavailable+16,409.1%+169.9%—+68.0%+246.4%+201.6%
Net income-925.5 k-6.3 m-28.1 m-15.2 m-15.1 m-49.4 m-68.2 m
Net income YoYunavailableunavailableunavailable—unavailableunavailableunavailable
Diluted EPS-0.15-0.86-1.69-0.69-0.49-31.77-17.02
Diluted EPS YoYunavailableunavailableunavailable—unavailableunavailableunavailable
net %-14,337.1%-590.2%-977.0%-12,619.9%-7,442.2%-7,038.7%-3,220.4%
Free cash flowunavailable-2.8 m-7.7 m-6.4 munavailableunavailableunavailable

The series breaks before 2022: earlier years come from the original reports of the issuer of that time, later years from a subsequent filing that restated the perimeter (a separation, discontinued operations). The year-on-year change across the break is not shown.

Reported results vs expectations

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Balance sheet & financial health

Fiscal year 2025 · 31 Dec 2025

Cash
unavailable USD
Financial debt
unavailable USD
Net debt
unavailable USD
Equity
35.0 m USD
Total assets
41.0 m USD
Debt / equity
unavailable
Current ratio
1.01x
ROE
unavailable
ROA
-282.3%
FCF margin
unavailable

Financial statements (source on every figure)

Revenue and net income (USD)

Margins

Income statement · USD

Revenue
2023
202.7 k
2024
702.0 k
2025
2.1 m

SEC (XBRL)· 31 Mar 2026verified

Cost of revenue
2023
277.1 k
2024
3.1 m
2025
2.7 m

SEC (XBRL)· 31 Mar 2026verified

Gross profit
2023
-74.5 k
2024
-2.4 m
2025
1.2 m

SEC (XBRL)· 31 Mar 2026verified

Research & development
2023
100.6 k
2024
100.6 k
2025
24.2 k

SEC (XBRL)· 31 Mar 2026verified

Depreciation & amortisation
2023
214.1 k
2024
428.8 k
2025
654.4 k

SEC (XBRL)· 31 Mar 2026verified

Interest expense
2023
49.0 k
2024
34.7 k
2025
—

SEC (XBRL)· 28 Mar 2025verified

Net income
2023
-15.1 m
2024
-49.4 m
2025
-68.2 m

SEC (XBRL)· 31 Mar 2026verified

Diluted EPS
2023
-0.49
2024
-31.77
2025
-17.02

SEC (XBRL)· 31 Mar 2026verified

Weighted average diluted shares
2023
30.9 m
2024
1.6 m
2025
4.0 m

SEC (XBRL)· 31 Mar 2026verified

Balance sheet · USD

Cash
2023
—
2024
—
2025
—

SEC (XBRL)· 16 May 2022verified

Receivables
2023
5.6 k
2024
283.6 k
2025
90.1 k

SEC (XBRL)· 31 Mar 2026verified

Inventories
2023
795.8 k
2024
233.5 k
2025
949.3 k

SEC (XBRL)· 31 Mar 2026verified

Current assets
2023
7.7 m
2024
2.6 m
2025
6.0 m

SEC (XBRL)· 31 Mar 2026verified

Property, plant & equipment, net
2023
28.3 k
2024
94.0 k
2025
66.2 k

SEC (XBRL)· 31 Mar 2026verified

Goodwill
2023
0
2024
0
2025
14.1 m

SEC (XBRL)· 31 Mar 2026verified

Intangibles (excl. goodwill)
2023
4.5 m
2024
4.4 m
2025
1.3 m

SEC (XBRL)· 31 Mar 2026verified

Total assets
2023
12.7 m
2024
7.3 m
2025
41.0 m

SEC (XBRL)· 31 Mar 2026verified

Accounts payable
2023
1.5 m
2024
2.2 m
2025
2.5 m

SEC (XBRL)· 31 Mar 2026verified

Current liabilities
2023
3.6 m
2024
9.4 m
2025
6.0 m

SEC (XBRL)· 31 Mar 2026verified

Total liabilities
2023
3.9 m
2024
9.5 m
2025
6.0 m

SEC (XBRL)· 31 Mar 2026verified

Equity
2023
8.8 m †
2024
-2.2 m †
2025
35.0 m †

SEC (XBRL)· 31 Mar 2026verified

Cash flow · USD

Operating cash flow
2023
—
2024
—
2025
—

SEC (XBRL)· 03 Apr 2023verified

Capex
2023
106.2 k
2024
87.2 k
2025
—

SEC (XBRL)· 28 Mar 2025verified

Free cash flow
2023
—
2024
—
2025
—

SEC (XBRL)· 03 Apr 2023derived

Investing cash flow
2023
-330.0 k
2024
-4.9 k
2025
5.8 m

SEC (XBRL)· 31 Mar 2026verified

Financing cash flow
2023
12.8 m
2024
15.6 m
2025
21.4 m

SEC (XBRL)· 31 Mar 2026verified

Share repurchases
2023
—
2024
—
2025
—

SEC (XBRL)· 01 Apr 2024verified

Computed indicators

Growth

Revenue growth (YoY)
201.6%
computed by olivLawFY 2025
Revenue CAGR 3Y
159.9%
computed by olivLawFY 2022 → FY 2025
Revenue CAGR 5Y
14.7%
computed by olivLawFY 2020 → FY 2025
EBIT growth (YoY)
unavailable
input data missing
Net income growth (YoY)
unavailable
the base of the ratio is not positive
Net income CAGR 3Y
unavailable
the base of the ratio is not positive
Net income CAGR 5Y
unavailable
the base of the ratio is not positive
EPS growth (YoY)
unavailable
the base of the ratio is not positive
EPS CAGR 3Y
unavailable
the base of the ratio is not positive
EPS CAGR 5Y
unavailable
the base of the ratio is not positive
FCF growth (YoY)
unavailable
input data missing

Profitability

Gross margin
143.4%
computed by olivLawTTM to 30 Jun 2026
EBITDA margin
unavailable
input data missing
EBIT margin
unavailable
input data missing
Net margin
-2,330.4%
computed by olivLawTTM to 30 Jun 2026
FCF margin
unavailable
input data missing

Returns

ROE
-332.4%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
ROA
-228.4%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
ROIC
unavailable
input data missing
ROCE
unavailable
input data missing
Payout ratio (EPS)
unavailable
input data missing
Payout ratio (FCF)
unavailable
input data missing

Balance sheet

Net debt
unavailable
input data missing
Net debt / EBITDA
unavailable
input data missing
Debt / equity
unavailable
input data missing
Interest coverage
unavailable
input data missing

Liquidity

Current ratio
1.0x
computed by olivLawbalance sheet at 30 Jun 2026
Quick ratio
0.9x
computed by olivLawbalance sheet at 30 Jun 2026
Cash ratio
unavailable
input data missing

Cash

Operating cash flow
unavailable
input data missing
Capital expenditure
unavailable
input data missing
Free cash flow
unavailable
input data missing
FCF conversion
unavailable
input data missing
Cash conversion
unavailable
input data missing

Efficiency

Days sales outstanding
8 days
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
Days inventory outstanding
62 days
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
Days payables outstanding
361 days
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
Cash conversion cycle
-291 days
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026

Market and valuation

Market capitalisation
9.3 m USD
computed by olivLawbalance sheet at 30 Jun 2026
Enterprise value
unavailable
input data missing
Market cap / net income TTM
unavailable
insufficient data
P/E (TTM)
unavailable
insufficient data
Earnings yield
-906.3%
computed by olivLawTTM to 30 Jun 2026
P/B
0.3x
computed by olivLawbalance sheet at 30 Jun 2026
P/S
2.6x
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
EV/EBITDA
unavailable
input data missing
EV/EBIT
unavailable
input data missing
EV/Sales
unavailable
input data missing
P/FCF
unavailable
input data missing
FCF yield
unavailable
input data missing
Dividend yield
unavailable
input data missing
Shareholder yield (distributions)
unavailable
input data missing

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Insufficient data
What is missing
  • indicators available: 3 of at least 6
  • score weight coverage: 18.8% of at least 60%
  • valuation methods computed: 0 of at least 1

A scoring methodology on indicators and valuation, not investment advice.

Closing price

1.16 USD

04 Nov 2026Source: olivLaw, closing series

Market cap: 9.3 m USD

Key indicators

Market capitalisation
9.3 m USD
computed by olivLawbalance sheet at 30 Jun 2026
P/E (TTM)
unavailable
insufficient data
P/B
0.3x
computed by olivLawbalance sheet at 30 Jun 2026
EV/EBITDA
unavailable
input data missing
ROE
-332.4%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
Net margin
-2,330.4%
computed by olivLawTTM to 30 Jun 2026
Revenue growth (YoY)
201.6%
computed by olivLawFY 2025
Dividend yield
unavailable
input data missing

Coverage and freshness

27/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 30 Jun 2026
Latest balance sheet date: 30 Jun 2026
Share count (cover of the latest filing), as of: 14 Aug 2026
Source: SEC (XBRL)published 14 Aug 2026
verified 825derived 69

Score by group

19% · Insufficient data

Estimated value range

unavailable — no valuation method could be computed

Valuation assumptions are editorial choices, not measured; beta is not measured.

Valuation methods

  • DCF (discounted cash flow)unavailable · the input exists, but its latest figure is far older than the latest reported period: not used
  • Peers: EV/EBITDAunavailable · net debt missing: EV cannot be bridged to equity (missing debt is not zero)
  • Peers: P/Eunavailable · the base of the ratio is not positive
  • Dividend discount (DDM)unavailable · the company pays no dividend: a dividend model needs an explicit initiation assumption

no valuation method could be computed

Multiple comparisons use the SIC vertical: Perfumes, Cosmetics & Other Toilet Preparations (SIC 2844)

Classification (SIC) comparables group by industry code, not by economic activity; the direct group is an editorial selection by activity. Members' multiples are on their own trailing twelve months, at their own latest close.

Assumptions (illustrative, editorial)

Risk-free rate
4.3%
Equity risk premium
5.0%
Beta (default)
1.00
Cost of equity
9.3%
Terminal growth
2.5%

Factor scorecard

Insufficient data

Minimum-evidence gate: indicators available: 3 of at least 6; score weight coverage: 18.8% of at least 60%; valuation methods computed: 0 of at least 1

FactorValueScoreWeight used
ROIC · Qualityunavailableunavailable—
Net margin · Quality-2,330.4%7 (vs peers)33%
FCF conversion · Qualityunavailableunavailable—
Revenue CAGR 3Y · Growth159.9%100 (on a fixed band)44%
EPS CAGR 3Y · Growthunavailableunavailable—
Net debt / EBITDA · Balance sheetunavailableunavailable—
Interest coverage · Balance sheetunavailableunavailable—
Current ratio · Balance sheet1.0x21 (on a fixed band)22%
P/E (TTM) · Valuationunavailableunavailable—
EV/EBITDA · Valuationunavailableunavailable—
FCF yield · Valuationunavailableunavailable—
Shareholder yield (distributions) · Returnsunavailableunavailable—
Payout ratio (FCF) · Returnsunavailableunavailable—

Factors without a value were dropped; the remaining weights were renormalised.

Score groups

  • Balance sheet· partial21/100 · 1/3 factors with a value
  • Growth· partial100/100 · 1/2 factors with a value
  • Quality· partial7/100 · 1/3 factors with a value
  • Returns· partialunavailable · 0/2 factors with a value
  • Valuation· partialunavailable · 0/3 factors with a value

A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

Memo

BONK, INC. (BNKK). Latest full fiscal year: 2025; data up to 2026-06-30.

Figures computed from the financial statements: revenue 2.1 m USD in 2025; YoY growth 201.6%; net margin -2,330.4%; ROE -332.4%.

Valuation cannot be computed from the available data.

Insufficient data for a verdict (indicators available: 3 of at least 6; score weight coverage: 18.8% of at least 60%; valuation methods computed: 0 of at least 1).

Text generated deterministically from the figures shown; no language model. Not investment advice.

What supports the thesis

  • Revenue CAGR 3Y: 159.9%

What contradicts it

  • Net margin: -2,330.4%
  • Current ratio: 1.0x

Not assessed (insufficient data or a ratio without meaning): ROIC, FCF conversion, EPS CAGR 3Y, Net debt / EBITDA, Interest coverage, P/E (TTM), EV/EBITDA, FCF yield, Shareholder yield (distributions), Payout ratio (FCF).

Versus the vertical median

Perfumes, Cosmetics & Other Toilet Preparations (SIC 2844) · same industry (4-digit SIC) · compared with 15 companies

Multiples and returns vs the median

P/E
—
vertical median 22.6x
EV/EBITDA
—
vertical median 22.1x
P/S
2.6x
vertical median 2.4x
above median (+7.6%)
P/B
0.3x
vertical median 3.2x
below median (−89.5%)
ROE
-332.4%
vertical median 9.3%
below median (−3,680.5%)
Net margin
-2,330.4%
vertical median 3.4%
below median (−68,993.1%)
EBIT margin
—
vertical median 7.2%
Revenue YoY
201.6%
vertical median 1.9%
above median (+10,267.9%)
Net debt/EBITDA
—
vertical median 2.3x
Dividend yield
—
vertical median 2.4%

Price rebased to 100 (monthly, 5 years)

Companies in the vertical

Market capP/EROENet marginRevenue YoY1A / 3A
CLColgate-Palmolive Company78.5 bn38.7358.9%9.6%+1.4%+23% / +25%
KVUEKenvue Inc.37.1 bn21.916.3%10.9%−2.1%+34% / +4%
ELFe.l.f. Beauty, Inc.6.7 bn113.66.0%3.4%+24.6%+49% / −4%
IPARInterparfums, Inc.4.0 bn23.319.5%11.3%+2.5%+52% / −1%
COTYCoty Inc.3.1 bn—-18.5%-10.4%−1.5%+5% / −70%
EPCEdgewell Personal Care Company1.4 bn—-6.2%-4.2%−1.3%+66% / −15%
SLSNSolesence, Inc.64.6 m—-15.1%-3.8%+18.6%−60% / +22%
AXILAxil Brands, Inc.38.2 m16.723.3%9.3%+17.5%+10% / unavailable
UGUnited-Guardian, Inc.31.5 m12.821.4%22.0%−13.4%+18% / −16%
CABRCaring Brands, Inc.9.3 m—-3,889.1%-183,298.7%unavailable−13% / unavailable
BNKKBonk, Inc.9.3 m—-332.4%-2,330.4%+201.6%−82% / −98%
YCBDcbdMD, Inc.4.5 m—-40.3%-13.8%−1.5%−34% / −93%
ELEstee Lauder Companies Inc—111.79.3%2.4%+5.0%+19% / −12%
ODDOddity Tech Ltd—12.032.6%13.7%+25.2%−50% / −37%
HLNHaleon plc——10.2%15.1%−1.8%−6% / +8%
YSGYatsen Holding Limited——-2.7%-1.9%+32.2%−67% / −49%

1- and 3-year price returns: for BNKK from daily closes (the same as the performance table), for the other companies from month-end closes.

olivLaw engine forecast

The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

The engine has no published run for this company yet.

Valuation scenarios (editable assumptions)

Illustrative scenarios

Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

Bear
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Base
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Bull
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Nothing is saved.

Estimated price (USD)

Estimated priceBearBaseBull
1 years
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
3 years
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
5 years
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
What moves the 3-year price the most

    AI analysis

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    In brief

    Bonk, Inc. (BNKK), formerly Safety Shot, has moved from the Sure Shot dietary supplement, which aimed to support alcohol metabolism, toward digital assets tied to the BONK ecosystem. The shift, along with large net losses and a reverse stock split, makes the company a profile worth watching closely.

    SWOT

    Strengths

    • The company holds a product with GRAS-category ingredients and a clinical study that showed a statistically significant reduction in blood alcohol content 2. The Yerbaé acquisition added a product line and distribution channels.
    • The company's shares are listed on Nasdaq, and the reverse split has changed the structure of shares outstanding 1.
    • The digital strategy gives an early position in a growing sector, and partnerships with the BONK project could bring visibility.

    Weaknesses

    • Net losses are large relative to revenues, and the supplement business did not generate positive cash flow last year 1.
    • The company employs a small number of its own staff, which limits its capacity to execute across several business lines 2.
    • The BONK token strategy has not been tested over an extended period or under different market conditions, which makes outcomes hard to predict 1.

    Opportunities

    • Expanding the product range, including a stick pack version, could attract new consumers 2.
    • Integrating Yerbaé with e-commerce channels could increase sales of functional beverages.
    • If digital asset regulation becomes clearer, the BONK ecosystem strategy could become easier to develop 1.

    Threats

    • The volatility of the BONK token could quickly reduce the value of the company's assets and affect the share price 1.
    • Regulatory changes or enforcement actions against crypto platforms could limit access to tokens 1.
    • Strong competition in beverages and supplements could pressure margins and sales of traditional products.

    Risks

    • Volatility of the BONK tokenhigh

      A decline in the BONK token price could materially affect the company's results and the value of its shares 1.

    • Large net losseshigh

      The company reported major net losses in recent years, and the supplement business did not generate enough cash to cover its obligations 1.

    • Dependence on external financinghigh

      If equity or debt financing is not available on favorable terms, the strategy could be put at risk 1.

    • Regulatory uncertaintymedium

      New rules for digital assets could affect the token's value and the company's ability to hold or transfer such assets 1.

    • Management changesmedium

      Recent departures of officers and board members could disrupt continuity of management 1.

    Investment thesis

    What would need to be true (bull case)

    • If the BONK token and its ecosystem grow in adoption, the company's digital assets could become a meaningful part of its value 1.
    • The Yerbaé acquisition and the Sure Shot product could support a revenue base in functional beverages if sales expand 12.
    • If digital asset regulation becomes clearer, the company could benefit from a more predictable market for these assets 1.

    What would break the thesis

    • Token volatility and large losses could make performance hard to sustain without operating gains 1.
    • Dependence on external financing could limit the company's flexibility if markets become more restrictive 1.
    • The shift from beverages to digital assets could reduce the core business before the new strategy has been sufficiently tested 1.

    What to watch

    • Trend in the BONK token price and its impact on the value of digital assetsQ3 2026
    • Revenues and margins from Yerbaé and Sure ShotQ3 2026
    • Any regulatory changes for digital assets that could affect the strategy2027

    Products, market & competition

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    The business

    The company was formerly known as Jupiter Wellness and built its activity on health and wellness products, including the Sure Shot supplement, launched in December 2023 on its own website, on Amazon and in several big box stores 1. In June 2025 it completed the acquisition of Yerbaé, a premium plant-based energy beverage company, to expand in functional beverages 1. From September 2025 the focus shifted toward digital assets and decentralized finance, notably the BONK project, which has already drawn a share of management attention 1. Sure Shot is sold with 28 active ingredients, all in the GRAS category 2.

    Segments

    Dietary supplements (Sure Shot)

    The core product, a 4-ounce liquid supplement with 28 active ingredients, sold online and in retail, for which the company reported a clinical study with 36 participants 2. Sure Shot remains the main active product, and the company intends to launch a stick pack version 2.

    Energy beverages (Yerbaé)

    The Yerbaé acquisition brought premium plant-based energy drinks distributed through retail and e-commerce and expanded the company's presence in functional beverages 1. The role of this segment in the strategy appears to have diminished as the focus moved to digital assets 1.

    BONK digital assets

    Since September 2025 the company has held BONK tokens received in a transaction with a Solana-based project, which it accounts for as indefinite-lived intangible assets 1. The value of these assets is remeasured each period and decreases are recognized in earnings, so results depend on the token's price 1.

    Market context

    The company operates in the US dietary supplement and functional beverage market, where products are sold through Amazon, retail and its own websites 1. In parallel, digital assets tied to the BONK ecosystem create exposure to crypto markets, where volatility is high, and the company acknowledges that the value of the BONK token could decrease substantially 1.

    Trends

    • Volatility of the BONK tokenheadwind

      The company describes the BONK token as a highly volatile asset whose price decline could affect financial results and the market price of its securities 1. This factor could become a pressure if crypto markets deteriorate.

    • Regulation of digital assetsmixed

      The legal framework for digital assets remains uncertain in the US and other countries, and new rules could change the token's value or the company's ability to hold and transact it 1. Regulatory clarity could support the sector, but new restrictions could complicate the strategy.

    • Shift from beverages to digital assetsmixed

      The company has redirected its strategy from beverage sales toward digital assets and decentralized finance, a change that could reduce dependence on traditional products but adds new risks 1. The effect depends on its ability to fund operations from other sources.

    • Dependence on external financingheadwind

      To meet its obligations the company relies on equity or debt financing, and access to these sources could become harder if token values fall 1. Funding pressure remains an important factor.

    Competitive position

    The company acknowledges that the health and wellness market, including beverages, includes many companies 1. In digital assets, competition comes from other crypto assets offering better speed, security or government backing 1.

    • Other energy and wellness beverage makers

      Competitors in functional beverages, referred to generically by the company without naming them in the source.

    • Other crypto assets offering better speed or security

      Competing digital assets are mentioned in the BONK token risk factors without specific entities being named.

    • Crypto trading platforms

      Exchanges and trading platforms are affected by regulation and can influence access to tokens.

    • Other dietary supplement producers

      Supplement companies compete for the same sales channels and consumers.

    News & filings

    In the press

    No news in our archive over the last 180 days.

    SEC filings

    Sources

    1. [1] Form 10-K, fiscal year ended 2025-12-31 · SEC / Bonk, Inc. · 31 Mar 2026
    2. [2] Form 10-Q, quarter ended 2026-06-30 · SEC / Bonk, Inc. · 14 Aug 2026

    Figures computed by olivLaw from SEC filings and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.