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olivLaw · European equity research

Rosenbauer International AG ROS.VI

Austria · Wiener Börse · ISIN AT0000922554 · Vertical: Listed companies from Austria

62.40EUR−0.64% · 1 dayClose 04 Nov 2026

Rosenbauer International AG is an Austrian maker of fire trucks and firefighting equipment, with sales led by vehicles and a global customer service business. For 2025 the company reported growth in its vehicle segment while fire prevention activity fell sharply, and a US antitrust lawsuit is ongoing.

At the close of 04 Nov 2026, Rosenbauer International AG (ROS.VI) stock was 62.40 EUR (−0.64% on the day), with market capitalisation 600.7 m EUR, P/E 12.1 on diluted EPS of 5.17 EUR over the last 12 months, dividend yield 0.00%, beta 0.42, 52-week range 43.10–66.80 EUR.

Data as of · AI analysis dated · Source: ESEF annual reports and closing prices, computed by olivLaw.

Market cap
600.7 m EUR
shares as of 31 Dec 2025
P/E (TTM)
12.1
Diluted EPS TTM 5.17 · TTM to 31 Dec 2025
E/P (TTM)
8.29%
TTM to 31 Dec 2025
Dividend yield
0.00%
Beta (2y)
0.42
Volatility (1y) 32%
52-week range
43.1066.80

Price history

Loading chart…

Technical reading

RSI (14)
50.9
neutral
Bollinger (20, 2)
60.25 – 63.29
in the upper half of the band · %B 0.71 · band width 4.9%
SMA 50 / 200
63.06 / 57.40
mixed trend
MACD (12, 26, 9)
-0.21 / -0.36
MACD above signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyEURO STOXX 50vs EURO STOXX 50Vertical median
1 month+0.6%−1.5%+2.2 pp—
3 months−4.0%−5.3%+1.3 pp—
6 months+6.5%+4.7%+1.8 pp—
Year to date+34.2%+6.0%+28.2 pp—
1 year+39.0%+8.2%+30.8 pp+4.0%
3 years+102.6%+47.2%+55.4 pp+3.6%
5 years+31.4%+41.8%−10.4 pp—
Max drawdown (1y)
−11.4%
06 Aug 2026 → 13 Aug 2026
Max drawdown (5y)
−47.9%
15 Nov 2021 → 21 Mar 2024
Compound annual growth (5y)
+5.6%
EURO STOXX 50 +7.2%

Price returns, dividends excluded.

Quarterly results

ESEF annual reports carry no quarters: the results are annual (below).

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Today's P/E sits at the 67 percentile of its own 3-quarter history (min 8.7, median 9.0, max 180.0; quarters with earnings only).

Fiscal years

Fiscal year202320242025
Revenue1.1 bn1.3 bn1.4 bn
Revenue YoYunavailable+22.7%+9.4%
Net income-1.1 m-27.0 m49.8 m
Net income YoYunavailableunavailableunavailable
Diluted EPS0.163.965.17
Diluted EPS YoYunavailable+2,375.0%+30.6%
net %-0.1%-2.1%3.5%
Free cash flow-106.3 m52.6 m46.8 m

Balance sheet & financial health

Fiscal year 2025 · 31 Dec 2025

Cash
60.2 m EUR
Financial debt
unavailable EUR
Net debt
unavailable EUR
Equity
371.0 m EUR
Total assets
1.3 bn EUR
Debt / equity
unavailable
Current ratio
1.34x
ROE
17.2%
ROA
3.8%
FCF margin
3.3%

Financial statements (source on every figure)

Revenue and net income (EUR)

Margins

Income statement · EUR

Revenue
2023
1.1 bn
2024
1.3 bn
2025
1.4 bn

esef· 15 Apr 2026verified

Cost of revenue
2023
899.4 m
2024
1.1 bn
2025
1.2 bn

esef· 15 Apr 2026verified

Gross profit
2023
165.1 m
2024
222.0 m
2025
275.0 m

esef· 15 Apr 2026verified

Research & development
2023
21.7 m
2024
27.3 m
2025
30.6 m

esef· 15 Apr 2026verified

Operating income
2023
37.5 m
2024
64.9 m
2025
84.5 m

esef· 15 Apr 2026verified

Interest expense
2023
34.3 m
2024
43.0 m
2025
30.3 m

esef· 15 Apr 2026verified

Pre-tax income
2023
7.0 m
2024
26.3 m
2025
54.7 m

esef· 15 Apr 2026verified

Income tax
2023
5.8 m
2024
-3.5 m
2025
382.0 k

esef· 15 Apr 2026verified

Net income
2023
-1.1 m
2024
-27.0 m
2025
49.8 m

esef· 15 Apr 2026verified

Diluted EPS
2023
0.16
2024
3.96
2025
5.17

esef· 15 Apr 2026verified

Weighted average diluted shares
2023
—
2024
6.8 m
2025
9.6 m

esef· 15 Apr 2026verified

Balance sheet · EUR

Cash
2023
34.9 m
2024
33.1 m
2025
60.2 m

esef· 15 Apr 2026verified

Receivables
2023
278.0 m
2024
332.6 m
2025
307.8 m

esef· 15 Apr 2026verified

Inventories
2023
591.1 m
2024
602.2 m
2025
649.3 m

esef· 15 Apr 2026verified

Current assets
2023
904.7 m
2024
970.0 m
2025
1.0 bn

esef· 15 Apr 2026verified

Property, plant & equipment, net
2023
150.1 m
2024
151.4 m
2025
165.1 m

esef· 15 Apr 2026verified

Intangibles (excl. goodwill)
2023
58.0 m
2024
64.8 m
2025
63.6 m

esef· 15 Apr 2026verified

Total assets
2023
1.2 bn
2024
1.3 bn
2025
1.3 bn

esef· 15 Apr 2026verified

Accounts payable
2023
114.9 m
2024
111.0 m
2025
98.9 m

esef· 15 Apr 2026verified

Current liabilities
2023
922.9 m
2024
982.6 m
2025
758.7 m

esef· 15 Apr 2026verified

Equity
2023
183.1 m
2024
208.1 m
2025
371.0 m

esef· 15 Apr 2026verified

Shares outstanding at year end
2023
—
2024
—
2025
9.6 m

esef· 15 Apr 2026derived

Cash flow · EUR

Operating cash flow
2023
-82.8 m
2024
82.2 m
2025
87.1 m

esef· 15 Apr 2026verified

Capex
2023
23.5 m
2024
29.6 m
2025
40.4 m

esef· 15 Apr 2026verified

Free cash flow
2023
-106.3 m ≈
2024
52.6 m ≈
2025
46.8 m ≈

esef· 15 Apr 2026derived

Investing cash flow
2023
-23.9 m
2024
-31.3 m
2025
-40.4 m

esef· 15 Apr 2026verified

Financing cash flow
2023
105.8 m
2024
-51.9 m
2025
-20.9 m

esef· 15 Apr 2026verified

Dividends paid
2023
0
2024
0
2025
—

esef· 15 Apr 2025verified

Computed indicators

Growth

Revenue growth (YoY)
9.4%
computed by olivLawFY 2025
Revenue CAGR 3Y
unavailable
input data missing
Revenue CAGR 5Y
unavailable
input data missing
EBIT growth (YoY)
30.2%
computed by olivLawFY 2025
Net income growth (YoY)
unavailable
the base of the ratio is not positive
Net income CAGR 3Y
unavailable
input data missing
Net income CAGR 5Y
unavailable
input data missing
EPS growth (YoY)
30.6%
computed by olivLawFY 2025
EPS CAGR 3Y
unavailable
input data missing
EPS CAGR 5Y
unavailable
input data missing
FCF growth (YoY)
-11.1%
computed by olivLawFY 2025

Profitability

Gross margin
19.2%
computed by olivLawFY 2025
EBITDA margin
unavailable
input data missing
EBIT margin
5.9%
computed by olivLawFY 2025
Net margin
3.5%
computed by olivLawFY 2025
FCF margin
3.3%
computed by olivLawFY 2025

Returns

ROE
17.4%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROA
3.8%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROIC
unavailable
input data missing
ROCE
14.7%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Payout ratio (EPS)
unavailable
input data missing
Payout ratio (FCF)
0.0%
computed by olivLawFY 2025

Balance sheet

Net debt
unavailable
input data missing
Net debt / EBITDA
unavailable
input data missing
Debt / equity
unavailable
input data missing
Interest coverage
2.8x
computed by olivLawFY 2025

Liquidity

Current ratio
1.3x
computed by olivLawbalance sheet at 31 Dec 2025
Quick ratio
0.5x
computed by olivLawbalance sheet at 31 Dec 2025
Cash ratio
0.1x
computed by olivLawbalance sheet at 31 Dec 2025

Cash

Operating cash flow
87.1 m EUR
computed by olivLawFY 2025
Capital expenditure
40.4 m EUR
computed by olivLawFY 2025
Free cash flow
46.8 m EUR
computed by olivLawFY 2025
FCF conversion
94.0%
computed by olivLawFY 2025
Cash conversion
unavailable
input data missing

Efficiency

Days sales outstanding
82 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Days inventory outstanding
198 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Days payables outstanding
33 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Cash conversion cycle
247 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025

Market and valuation

Market capitalisation
600.7 m EUR
computed by olivLawbalance sheet at 31 Dec 2025
Enterprise value
unavailable
input data missing
Market cap / net income TTM
12.1x
computed by olivLawFY 2025
P/E (TTM)
12.1x
computed by olivLawFY 2025
Earnings yield
8.3%
computed by olivLawFY 2025
P/B
1.6x
computed by olivLawbalance sheet at 31 Dec 2025
P/S
0.4x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
EV/EBITDA
unavailable
input data missing
EV/EBIT
unavailable
input data missing
EV/Sales
unavailable
input data missing
P/FCF
12.8x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
FCF yield
7.8%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Dividend yield
0.0%
computed by olivLawFY 2025
Shareholder yield (distributions)
0.0%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Insufficient data
What is missing
  • score weight coverage: 52.1% of at least 60%

A scoring methodology on indicators and valuation, not investment advice.

Closing price

62.40 EUR

04 Nov 2026Source: olivLaw, closing series

Market cap: 600.7 m EUR

Key indicators

Market capitalisation
600.7 m EUR
computed by olivLawbalance sheet at 31 Dec 2025
P/E (TTM)
12.1x
computed by olivLawFY 2025
P/B
1.6x
computed by olivLawbalance sheet at 31 Dec 2025
EV/EBITDA
unavailable
input data missing
ROE
17.4%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Net margin
3.5%
computed by olivLawFY 2025
Revenue growth (YoY)
9.4%
computed by olivLawFY 2025
Dividend yield
0.0%
computed by olivLawFY 2025

Coverage and freshness

28/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 31 Dec 2025
Latest balance sheet date: 31 Dec 2025
Share count (cover of the latest filing), as of: 31 Dec 2025
Source: esefpublished 15 Apr 2026
verified 87derived 1

Score by group

52% · Insufficient data

Estimated value range

Low
58.31
EUR per share
Mid
86.68
EUR per share
High
113.45
EUR per share
Price: 62.40 EUR
The price is within the range
Potential to the central value: 38.9% (value / price − 1)
Margin of safety: 28.0% (1 − price / value)
Agreement between methods: single method · 1 methods used · 1 independent bases

The combined range = the median of the valid methods' low, central and high values; it is not a probability interval and does not cover every result. Envelope of all methods: 58.31 – 113.45 EUR.

Valuation assumptions are editorial choices, not measured; beta is not measured.

Method ranges (EUR per share)

— — Mid · ▏ Price

Valuation methods

  • DCF (discounted cash flow)unavailable · net debt missing: EV cannot be bridged to equity (missing debt is not zero)
  • Peers: EV/EBITDAunavailable · net debt missing: EV cannot be bridged to equity (missing debt is not zero)
  • Peers: P/E58.31 – 113.45 (Mid 86.68)
    24 companies used · median multiple 16.8x · quartiles 11.3x – 21.9x
    1AST.VI, ACAG.VI, AMAG.VI, ANDR.VI, BMAG.VI, CPI.VI, DOC.VI, ETS.VI, EVN.VI, FAA.VI, FACC.VI, FQT.VI, MMK.VI, OMV.VI, POS.VI, POST.VI, PYT.VI, SBO.VI, STR.VI, SWUT.VI, TKA.VI, VER.VI, VOE.VI, WIE.VI
  • Dividend discount (DDM)unavailable · input data missing

Assumptions (illustrative, editorial)

Risk-free rate
3.0%
Equity risk premium
5.5%
Beta (default)
1.00
Cost of equity
8.5%
Terminal growth
2.0%

Factor scorecard

Insufficient data

Minimum-evidence gate: score weight coverage: 52.1% of at least 60%

FactorValueScoreWeight used
ROIC · Qualityunavailableunavailable—
Net margin · Quality3.5%49 (vs peers)12%
FCF conversion · Quality94.0%91 (on a fixed band)12%
Revenue CAGR 3Y · Growthunavailableunavailable—
EPS CAGR 3Y · Growthunavailableunavailable—
Net debt / EBITDA · Balance sheetunavailableunavailable—
Interest coverage · Balance sheet2.8x20 (on a fixed band)12%
Current ratio · Balance sheet1.3x45 (on a fixed band)8%
P/E (TTM) · Valuation12.1x73 (vs peers)20%
EV/EBITDA · Valuationunavailableunavailable—
FCF yield · Valuation7.8%97 (on a fixed band)16%
Shareholder yield (distributions) · Returns0.0%0 (on a fixed band)12%
Payout ratio (FCF) · Returns0.0%100 (on a fixed band)8%

Factors without a value were dropped; the remaining weights were renormalised.

Score groups

  • Balance sheet30/100 · 2/3 factors with a value
  • Growth· partialunavailable · 0/2 factors with a value
  • Quality70/100 · 2/3 factors with a value
  • Returns40/100 · 2/2 factors with a value
  • Valuation84/100 · 2/3 factors with a value

A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

Memo

Rosenbauer International AG (ROS.VI). Latest full fiscal year: 2025; data up to 2025-12-31.

Figures computed from the financial statements: revenue 1.4 bn EUR in 2025; YoY growth 9.4%; net margin 3.5%; ROE 17.4%.

The estimated value range is 58.31–113.45 EUR per share (median of 1 methods, agreement: single method); assumptions are illustrative. Against the central value of 86.68 EUR, the price of 62.40 EUR leaves a potential of 38.9% (value / price − 1) and a margin of safety of 28.0% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

Insufficient data for a verdict (score weight coverage: 52.1% of at least 60%).

Text generated deterministically from the figures shown; no language model. Not investment advice.

What supports the thesis

  • FCF conversion: 94.0%
  • P/E (TTM): 12.1x
  • FCF yield: 7.8%
  • Payout ratio (FCF): 0.0%

What contradicts it

  • Interest coverage: 2.8x
  • Shareholder yield (distributions): 0.0%

Not assessed (insufficient data or a ratio without meaning): ROIC, Revenue CAGR 3Y, EPS CAGR 3Y, Net debt / EBITDA, EV/EBITDA.

Versus the vertical median

Listed companies from Austria · same country · compared with 39 companies

Multiples and returns vs the median

P/E
12.1x
vertical median 17.1x
below median (−29.6%)
EV/EBITDA
—
vertical median 5.1x
P/S
0.4x
vertical median 0.7x
below median (−37.9%)
P/B
1.6x
vertical median 1.5x
above median (+12.0%)
ROE
17.4%
vertical median 7.1%
above median (+144.4%)
Net margin
3.5%
vertical median 3.6%
at median
EBIT margin
5.9%
vertical median 5.7%
at median
Revenue YoY
9.4%
vertical median -2.1%
above median
Net debt/EBITDA
—
vertical median 0.6x
Dividend yield
0.0%
vertical median 2.8%
below median (−100.0%)

Price rebased to 100 (monthly, 5 years)

Companies in the vertical

Market capP/EROENet marginRevenue YoY1A / 3A
OMV.VIOmv Aktiengesellschaft35.4 bn23.38.9%6.3%−7.2%+52% / +85%
VER.VIVerbund AG24.1 bn16.214.7%18.6%−2.8%+9% / −21%
STR.VIStrabag Se11.9 bn12.917.2%4.9%+7.4%+33% / +171%
ANDR.VIAndritz AG8.0 bn17.619.3%5.8%−5.2%+32% / +65%
VOE.VIvoestalpine AG7.2 bn17.15.7%2.8%−4.3%+13% / +62%
EVN.VIEvn AG5.4 bn12.46.9%14.6%+3.8%+14% / +12%
ATS.VIAT & S Austria Technologie & Systemtechnik Aktiengesellschaft3.0 bn—-2.4%-1.4%+12.7%+301% / +428%
DOC.VIDO & CO Aktiengesellschaft2.4 bn22.224.0%4.3%+7.1%+12% / +70%
CPI.VICPI Europe AG2.2 bn4.212.2%68.2%−6.7%+0% / −17%
POST.VIÖsterreichische Post Aktiengesellschaft2.2 bn16.318.3%4.3%−2.6%+5% / +2%
WIE.VIWienerberger AG1.9 bn11.55.9%3.6%+1.2%−41% / −33%
LNZ.VILenzing Aktiengesellschaft1.7 bn—-11.8%-5.2%−2.3%−51% / −67%
MMK.VIMayr-Melnhof Karton Aktiengesellschaft1.3 bn17.53.6%1.9%−4.8%−19% / −40%
POS.VIPorr AG1.2 bn10.812.9%1.8%+1.7%+6% / +168%
AMAG.VIAMAG Austria Metall AG1.1 bn33.64.7%2.3%+2.1%+35% / +20%
BMAG.VIPIERER Mobility AG1.1 bn1.8638.9%58.9%−46.3%+86% / −47%
FQT.VIFrequentis AG830.6 m29.515.5%4.9%+20.8%−9% / +122%
ETS.VIEuroTeleSites AG730.3 m21.98.8%11.9%+3.7%−7% / +31%
AGR.VIAGRANA Beteiligungs-Aktiengesellschaft729.2 m—-3.6%-1.2%−7.9%−2% / −14%
FACC.VIFacc AG607.0 m28.79.1%2.2%+11.3%+23% / +129%
ROS.VIRosenbauer International AG600.7 m12.117.4%3.5%+9.4%+37% / +107%
1AST.VIASTA Energy Solutions AG515.6 m17.142.3%4.3%+8.3%unavailable / unavailable
SBO.VISbo AG451.1 m19.15.2%5.2%−18.8%+4% / −31%
SEM.VISemperit Aktiengesellschaft Holding380.1 m905.00.1%0.1%−2.1%+40% / +28%
ACAG.VIAustriacard Holdings AG348.9 m25.711.4%4.1%−8.2%+77% / +65%

1- and 3-year price returns: for ROS.VI from daily closes (the same as the performance table), for the other companies from month-end closes.

olivLaw engine forecast

The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

The engine has no published run for this company yet.

Valuation scenarios (editable assumptions)

Illustrative scenarios

Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

Bear
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Base
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Bull
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Nothing is saved.

Estimated price (EUR)

Estimated priceBearBaseBull
1 years
38.71
Total return -38% · Per year -38%
68.28
Total return 9% · Per year 9%
102.64
Total return 64% · Per year 64%
3 years
41.38
Total return -34% · Per year -13%
81.75
Total return 31% · Per year 9%
134.37
Total return 115% · Per year 29%
5 years
44.23
Total return -29% · Per year -7%
97.88
Total return 57% · Per year 9%
175.93
Total return 182% · Per year 23%
What moves the 3-year price the most
  • Exit P/E± 20.44
  • Net margin± 14.31
  • Annual revenue growth± 11.21
  • Annual dilution± 1.20

AI analysis

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

In brief

Rosenbauer International AG is an Austrian maker of fire trucks and firefighting equipment, with sales led by vehicles and a global customer service business. For 2025 the company reported growth in its vehicle segment while fire prevention activity fell sharply, and a US antitrust lawsuit is ongoing 1.

SWOT

Strengths

  • Leading position in fire vehicles, with production on several continents and a global sales and service network 1.
  • Customers are predominantly from the public sector, which brings relatively predictable demand and a low likelihood of non-payment 1.
  • Ability to deliver quickly and adapt to customer needs through modular products and extensive services 1.

Weaknesses

  • Preventive fire protection collapsed in 2025 and produced a significant operating loss 1.
  • Dependence on chassis suppliers and critical components can slow production when deliveries are late 1.
  • New vehicle orders fell from the prior year, which points to weaker demand within the procurement cycle 1.

Opportunities

  • Growing demand for CO2 extinguishing in data centres, linked to digitalisation and artificial intelligence 1.
  • Electrification of fire vehicles, already tested in Europe and North America, could open new markets 1.
  • Expansion of digital services such as fleet management and training simulators could raise recurring revenue 1.

Threats

  • Price pressure in centralised public tenders can lead to the loss of large contracts 1.
  • Customs tariffs and trade restrictions can raise procurement costs and delay deliveries 1.
  • Civil lawsuits in the US over alleged price arrangements can bring costs and affect reputation 1.

Risks

  • US antitrust lawsuithigh

    US subsidiaries face civil claims over alleged arrangements between manufacturers, which could bring legal costs or damages if upheld 1.

  • Refinancing and liquidityhigh

    The group concluded a syndicated loan of 330 million EUR in 2025, maturing in February 2028, and continuity depends on meeting its conditions 1.

  • Sourcing and tariffsmedium

    Geopolitical changes and tariffs can raise procurement costs, and delays at chassis suppliers can affect deliveries 1.

  • Preventive fire protectionmedium

    This segment remains fragile, and a further impairment is possible if recovery is delayed 1.

  • Climate riskslow

    Some US sites could be affected by storms, drought or extreme heat, and adaptation costs could rise 1.

Investment thesis

What would need to be true (bull case)

  • If the electrification of fire vehicles and demand for data centre protection materialise, revenue could diversify beyond classic vehicles 1.
  • The leading vehicle position and global service network can support market share, especially if customers choose higher-value technical solutions 1.
  • Long-term refinancing appears to have improved liquidity, which could ease pressure on investment 1.

What would break the thesis

  • New vehicle orders have fallen, and tight public budgets could delay purchases or reduce the take-up of premium solutions 1.
  • The US antitrust lawsuit could bring unforeseen costs and affect relations with public customers in this market 1.
  • The loss in preventive fire protection shows that some diversified activities do not yet have a stable profitability profile 1.

What to watch

  • Development of new vehicle orders and Customer Service revenueQ1 2027
  • Development of preventive fire protection and related impairments2027
  • Compliance with the syndicated loan conditions and the outlook for refinancing before 20282027

Products, market & competition

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

The business

Rosenbauer develops and produces fire vehicles for municipal, industrial and airport customers, as well as aerial rescue equipment. The group also offers personal protective equipment for crews, from helmets and suits to technical gear. The Customer Service segment covers service, spare parts, repairs, rental and digital products such as incident management systems 1.

In 2025 vehicles made up about 78 % of group revenue, with 2,107 vehicles delivered, while equipment and services each contributed about 9 % 1. Products are sold mainly to the public sector, which makes demand relatively stable but tied to municipal budgets 1.

Preventive fire protection, which includes special extinguishing systems and gas or CO2 systems, shrank to a marginal revenue base in 2025, and the company aims to expand this activity in niches such as data centres 1.

Segments

Vehicles

The vehicle segment is the group's largest, with revenue of 1,115.8 million EUR in 2025, and most vehicles were built for fire services in Austria, Germany and the US 1. Order intake eased slightly from the prior year to 1,222.2 million EUR 1.

Equipment and Customer Service

Protective equipment generated revenue of 127.9 million EUR in 2025, and Customer Service reached 132.6 million EUR, supported by about 700 service staff worldwide 1. Services therefore play an important role in the relationship with public customers 1.

Preventive fire protection

This activity fell from 37.4 million EUR to 3.4 million EUR in 2025 and produced an operating loss, which also included a goodwill impairment in Germany 1. The company has started strategic measures to restore growth in specialised niches 1.

Market context

The international fire service market is largely driven by public procurement with long planning cycles, and demand typically reacts with a delay of 12 to 24 months to economic weakness 1. Natural disasters can generate additional purchases, although these are not predictable 1.

Competitive and price pressure is strongest in municipal vehicles, and centralised procurement can bring both transparency and the risk of losing large contracts 1. Production on four continents and a global service network help offset regional fluctuations 1.

Trends

  • Centralised public procurementmixed

    Bundling purchases into larger tenders can bring fairer competition, but it raises the risk of losing important orders if a rival offers a lower price 1.

  • Tight public budgetsheadwind

    Tight budgets could lead customers to choose minimum equipment specifications instead of the company's technologically superior but more expensive solutions 1.

  • Electrification of vehiclestailwind

    The shift to electric fire vehicles, already tested with the PANTHER electric, could open new demand if the technology matures 1.

  • Demand for protection in data centrestailwind

    Digitalisation and the use of artificial intelligence could create demand for CO2 extinguishing systems in data centres, an area the company is pursuing 1.

Competitive position

Rosenbauer competes with other fire vehicle manufacturers, mainly in the municipal segment, where price pressure is greatest 1. The company emphasises modular products and services to differentiate itself from competitors 1.

The analysed sources do not name direct competitors, so the list below is limited to what can be verified from the report 1.

  • US fire vehicle manufacturers

    Mentioned in the report only as parties to a civil lawsuit over alleged price arrangements; they are not named in the source 1.

  • Chassis and engine suppliers

    Not direct competitors, but they can influence costs and delivery timing; the source does not name them 1.

  • Other municipal vehicle makers

    Competition in this segment is described as the most intense, without competitors being named in the report 1.

  • Protective equipment suppliers

    Competition in protective equipment is not detailed in the source, and names are not given 1.

News & filings

In the press

No news in our archive over the last 180 days.

Annual reports (ESEF)

Sources

  1. [1] Annual report, fiscal year ended 2025-12-31 (ESEF) · SEC / Rosenbauer International AG · 31 Dec 2025

Figures computed by olivLaw from ESEF annual reports and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.