olivLaw · US equity research
Frontdoor, Inc. FTDR
Services-To Dwellings & Other Buildings · SIC 7340 · Vertical: Services-To Dwellings & Other Buildings (SIC 7340)
Frontdoor is the largest provider of home warranties in the United States, extending its business into new home builder warranties and non-warranty services. The company raised its 2026 outlook on rising profitability, in a real estate market that is still difficult, with revenue of 2,093 million USD in 2025.
At the close of 04 Nov 2026, Frontdoor, Inc. (FTDR) stock was 92.86 USD (+4.80% on the day), with market capitalisation 6.4 bn USD, P/E 24.6 on diluted EPS of 3.78 USD over the last 12 months, beta 0.84, 52-week range 49.10–92.86 USD. Latest reported quarter (Q2 2026): revenue of 645.0 m USD (+4.5% YoY), net income of 125.0 m USD (+12.6% YoY), diluted EPS 1.76 USD.
Data as of · AI analysis dated · Source: SEC filings and closing prices, computed by olivLaw.
Price history
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Technical reading
- RSI (14)
- 75.4
- overbought (≥ 70)
- Bollinger (20, 2)
- 73.98 – 91.89
- above the upper band · %B 1.05 · band width 21.6%
- SMA 50 / 200
- 80.37 / 69.85
- uptrend (price > SMA50 > SMA200)
- MACD (12, 26, 9)
- 3.06 / 2.05
- MACD above signal
Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).
Performance
| Company | S&P 500 | vs S&P 500 | Vertical median | |
|---|---|---|---|---|
| 1 month | +19.6% | −1.1% | +20.7 pp | — |
| 3 months | +21.6% | −0.5% | +22.0 pp | — |
| 6 months | +40.4% | +4.4% | +36.0 pp | — |
| Year to date | +61.0% | +12.3% | +48.6 pp | — |
| 1 year | +41.3% | +13.5% | +27.7 pp | −13.1% |
| 3 years | +175.3% | +76.4% | +98.9 pp | +33.5% |
| 5 years | +156.1% | +63.7% | +92.4 pp | — |
Price returns, dividends excluded.
Quarterly results
Latest quarter: Q2 2026 · 30 Jun 2026
Quarterly margins
Quarterly statements · USD
| Fiscal year | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 540.0 m | 382.0 m | 426.0 m | 617.0 m | 618.0 m | 433.0 m | 451.0 m | 645.0 m |
| Cost of revenue | 235.0 m | 197.0 m | 191.0 m | 261.0 m | 264.0 m | 220.0 m | 203.0 m | 267.0 m |
| Gross profit | 306.0 m | 185.0 m | 235.0 m | 356.0 m | 353.0 m | 213.0 m | 248.0 m | 378.0 m |
| SG&A | 154.0 m | 156.0 m | 151.0 m | 172.0 m | 174.0 m | 171.0 m | 162.0 m | 176.0 m |
| Depreciation & amortisation | 10.0 m | 19.0 m | 23.0 m | 21.0 m | 22.0 m | 23.0 m | 20.0 m | 20.0 m |
| Interest expense | 10.0 m | 11.0 m | 19.0 m | 20.0 m | 20.0 m | 20.0 m | 19.0 m | 19.0 m |
| Pre-tax income | 134.0 m | 6.0 m | 48.0 m | 146.0 m | 142.0 m | 2.0 m | 51.0 m | 167.0 m |
| Income tax | 34.0 m | -3.0 m | 11.0 m | 36.0 m | 37.0 m | 1.0 m | 10.0 m | 41.0 m |
| Net income | 100.0 m | 9.0 m | 37.0 m | 111.0 m | 106.0 m | 2.0 m | 41.0 m | 125.0 m |
| Diluted EPS | 1.30 | 0.12 ≈ | 0.49 | 1.48 | 1.42 | 0.03 ≈ | 0.57 | 1.76 |
| Operating cash flow | 25.0 m ≈ | 58.0 m | 124.0 m | 127.0 m ≈ | 64.0 m ≈ | 101.0 m | 119.0 m | 126.0 m ≈ |
| Capex | 9.0 m ≈ | 8.0 m | 7.0 m | 7.0 m ≈ | 6.0 m ≈ | 6.0 m | 6.0 m | 6.0 m ≈ |
| Share repurchases | 62.0 m ≈ | 41.0 m | 71.0 m | 64.0 m ≈ | 60.0 m ≈ | 88.0 m | 61.0 m | 91.0 m ≈ |
≈ derived quarter (cumulative difference / share-days average)
E/P over time
E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.
Today's P/E sits at the 68 percentile of its own 31-quarter history (min 12.5, median 20.5, max 44.8; quarters with earnings only).
Fiscal years
| Fiscal year | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 1.3 bn | 1.4 bn | 1.5 bn | 1.6 bn | 1.7 bn | 1.8 bn | 1.8 bn | 2.1 bn |
| Revenue YoY | +8.7% | +8.5% | +8.0% | +8.7% | +3.7% | +7.1% | +3.5% | +13.6% |
| Net income | 125.0 m | 153.0 m | 112.0 m | 128.0 m | 71.0 m | 171.0 m | 235.0 m | 255.0 m |
| Net income YoY | −21.9% | +22.4% | −26.8% | +14.3% | −44.5% | +140.8% | +37.4% | +8.5% |
| Diluted EPS | 1.47 | 1.80 | 1.31 | 1.50 | 0.87 | 2.12 | 3.01 | 3.42 |
| Diluted EPS YoY | −22.6% | +22.4% | −27.2% | +14.5% | −42.0% | +143.7% | +42.0% | +13.6% |
| net % | 9.9% | 11.2% | 7.6% | 8.0% | 4.3% | 9.6% | 12.8% | 12.2% |
| Free cash flow | 162.0 m | 178.0 m | 175.0 m | 154.0 m | 102.0 m | 170.0 m | 231.0 m | 390.0 m |
Reported results vs expectations
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Balance sheet & financial health
Fiscal year 2025 · 31 Dec 2025
- Cash
- 566.0 m USD
- Financial debt
- 1.2 bn USD
- Net debt
- 636.0 m USD
- Equity
- 242.0 m USD
- Total assets
- 2.1 bn USD
- Debt / equity
- 4.97x
- Current ratio
- 1.55x
- ROE
- 106.0%
- ROA
- 12.0%
- FCF margin
- 18.6%
Financial statements (source on every figure)
Revenue and net income (USD)
Margins
Income statement · USD
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Revenue | 1.5 bn | 1.6 bn | 1.7 bn | 1.8 bn | 1.8 bn | 2.1 bn | SEC (XBRL)· 26 Feb 2026verified |
| Cost of revenue | 758.0 m | 818.0 m | 952.0 m | 895.0 m | 852.0 m | 936.0 m | SEC (XBRL)· 26 Feb 2026verified |
| Gross profit | 716.0 m | 784.0 m | 710.0 m | 885.0 m | 991.0 m | 1.2 bn | SEC (XBRL)· 26 Feb 2026verified |
| SG&A | 467.0 m | 511.0 m | 521.0 m | 581.0 m | 612.0 m | 669.0 m | SEC (XBRL)· 26 Feb 2026verified |
| Depreciation & amortisation | 34.0 m | 35.0 m | 34.0 m | 37.0 m | 39.0 m | 89.0 m | SEC (XBRL)· 26 Feb 2026verified |
| Interest expense | 57.0 m | 39.0 m | 31.0 m | 40.0 m | 40.0 m | 79.0 m | SEC (XBRL)· 26 Feb 2026verified |
| Pre-tax income | 149.0 m | 168.0 m | 93.0 m | 229.0 m | 309.0 m | 338.0 m | SEC (XBRL)· 26 Feb 2026verified |
| Income tax | 37.0 m | 39.0 m | 22.0 m | 57.0 m | 74.0 m | 84.0 m | SEC (XBRL)· 26 Feb 2026verified |
| Net income | 112.0 m | 128.0 m | 71.0 m | 171.0 m | 235.0 m | 255.0 m | SEC (XBRL)· 26 Feb 2026verified |
| Diluted EPS | 1.31 | 1.50 | 0.87 | 2.12 | 3.01 | 3.42 | SEC (XBRL)· 26 Feb 2026verified |
| Weighted average diluted shares | 85.5 m | 85.5 m | 82.0 m | 80.9 m | 78.0 m | 74.5 m | SEC (XBRL)· 26 Feb 2026verified |
Balance sheet · USD
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Cash | 597.0 m | 262.0 m | 292.0 m | 325.0 m | 421.0 m | 566.0 m | SEC (XBRL)· 26 Feb 2026verified |
| Receivables | 5.0 m | 7.0 m | 5.0 m | 6.0 m | 10.0 m | 10.0 m | SEC (XBRL)· 26 Feb 2026verified |
| Current assets | 626.0 m | 295.0 m | 330.0 m | 363.0 m | 488.0 m | 624.0 m | SEC (XBRL)· 26 Feb 2026verified |
| Property, plant & equipment, net | 60.0 m | 66.0 m | 66.0 m | 60.0 m | 73.0 m | 57.0 m | SEC (XBRL)· 26 Feb 2026verified |
| Goodwill | 512.0 m | 512.0 m | 503.0 m | 503.0 m | 967.0 m | 959.0 m | SEC (XBRL)· 26 Feb 2026verified |
| Intangibles (excl. goodwill) | 170.0 m | 159.0 m | 148.0 m | 143.0 m | 448.0 m | 398.0 m | SEC (XBRL)· 26 Feb 2026verified |
| Total assets | 1.4 bn | 1.1 bn | 1.1 bn | 1.1 bn | 2.1 bn | 2.1 bn | SEC (XBRL)· 26 Feb 2026verified |
| Accounts payable | 55.0 m | 66.0 m | 80.0 m | 76.0 m | 71.0 m | 89.0 m | SEC (XBRL)· 26 Feb 2026verified |
| Short-term debt | 7.0 m | 17.0 m | 17.0 m | 17.0 m | 29.0 m | 29.0 m | SEC (XBRL)· 26 Feb 2026verified |
| Long-term debt | — | — | 609.0 m | 593.0 m | 1.2 bn | 1.2 bn | SEC (XBRL)· 26 Feb 2026verified |
| Current liabilities | 403.0 m | 378.0 m | 364.0 m | 331.0 m | 369.0 m | 402.0 m | SEC (XBRL)· 26 Feb 2026verified |
| Equity | -61.0 m † | 2.0 m † | 61.0 m † | 136.0 m † | 239.0 m † | 242.0 m † | SEC (XBRL)· 26 Feb 2026verified |
† equity attributable to the parent's shareholders: in these years the issuer no longer reports the total including non-controlling interests.
Cash flow · USD
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Operating cash flow | 207.0 m | 185.0 m | 142.0 m | 202.0 m | 270.0 m | 416.0 m | SEC (XBRL)· 26 Feb 2026verified |
| Capex | 32.0 m | 31.0 m | 40.0 m | 32.0 m | 39.0 m | 26.0 m | SEC (XBRL)· 26 Feb 2026verified |
| Free cash flow | 175.0 m ≈ | 154.0 m ≈ | 102.0 m ≈ | 170.0 m ≈ | 231.0 m ≈ | 390.0 m ≈ | SEC (XBRL)· 26 Feb 2026derived |
| Investing cash flow | -31.0 m | -31.0 m | -35.0 m | -32.0 m | -622.0 m | 31.0 m | SEC (XBRL)· 26 Feb 2026verified |
| Financing cash flow | -7.0 m | -489.0 m | -77.0 m | -137.0 m | 447.0 m | -302.0 m | SEC (XBRL)· 26 Feb 2026verified |
| Share repurchases | — | 103.0 m | 59.0 m | 121.0 m | 161.0 m | 283.0 m | SEC (XBRL)· 26 Feb 2026verified |
≈ computed by olivLaw from the reported lines of the same year: Operating cash flow − Capex.
Computed indicators
Growth
Profitability
Returns
Balance sheet
Liquidity
Cash
Efficiency
Market and valuation
1 indicators that do not apply to the sector.
Valuation
olivLaw classification
- score weight coverage: 58.3% of at least 60%
A scoring methodology on indicators and valuation, not investment advice.
Closing price
04 Nov 2026Source: olivLaw, closing series
Market cap: 6.4 bn USD
Key indicators
Coverage and freshness
Score by group
58% · Insufficient data
Estimated value range
The combined range = the median of the valid methods' low, central and high values; it is not a probability interval and does not cover every result. Envelope of all methods: 92.58 – 169.19 USD.
Valuation assumptions are editorial choices, not measured; beta is not measured.
Method ranges (USD per share)
— — Mid · ▏ Price
Valuation methods
- DCF (discounted cash flow)92.58 – 153.89 (Mid 115.68)WACC 8.6% · starting FCFF 444.8 m USD · terminal value share of EV 76%The WACC × g sensitivity gives the method's bounds; these are not probabilities.Reverse DCF: starting growth implied by the price (fading linearly to terminal growth, everything else fixed): -0.9%
- Peers: EV/EBITDAunavailable · input data missing
- Peers: P/E103.71 – 169.19 (Mid 132.86)3 companies used · median multiple 35.2x · quartiles 27.5x – 44.8xABM, APG, ROL
- Dividend discount (DDM)unavailable · input data missing
Classification (SIC) comparables group by industry code, not by economic activity; the direct group is an editorial selection by activity. Members' multiples are on their own trailing twelve months, at their own latest close.
Assumptions (illustrative, editorial)
- Risk-free rate
- 4.3%
- Equity risk premium
- 5.0%
- Beta (default)
- 1.00
- Cost of equity
- 9.3%
- Terminal growth
- 2.5%
Factor scorecard
Insufficient data
Minimum-evidence gate: score weight coverage: 58.3% of at least 60%
| Factor | Value | Score | Weight used |
|---|---|---|---|
| ROIC · Quality | unavailable | unavailable | — |
| Net margin · Quality | 12.8% | 67 (vs peers) | 11% |
| FCF conversion · Quality | 140.9% | 100 (on a fixed band) | 11% |
| Revenue CAGR 3Y · Growth | 8.0% | 67 (on a fixed band) | 14% |
| EPS CAGR 3Y · Growth | 57.8% | 100 (on a fixed band) | 14% |
| Net debt / EBITDA · Balance sheet | unavailable | unavailable | — |
| Interest coverage · Balance sheet | unavailable | unavailable | — |
| Current ratio · Balance sheet | 1.6x | 66 (on a fixed band) | 7% |
| P/E (TTM) · Valuation | 24.6x | 25 (on a fixed band) | 18% |
| EV/EBITDA · Valuation | unavailable | unavailable | — |
| FCF yield · Valuation | 6.0% | 75 (on a fixed band) | 14% |
| Shareholder yield (distributions) · Returns | 4.7% | 67 (on a fixed band) | 11% |
| Payout ratio (FCF) · Returns | unavailable | unavailable | — |
Factors without a value were dropped; the remaining weights were renormalised.
Score groups
- Balance sheet· partial66/100 · 1/3 factors with a value
- Growth83/100 · 2/2 factors with a value
- Quality83/100 · 2/3 factors with a value
- Returns· partial67/100 · 1/2 factors with a value
- Valuation47/100 · 2/3 factors with a value
A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.
Memo
Frontdoor, Inc. (FTDR). Latest full fiscal year: 2025; data up to 2026-06-30.
Figures computed from the financial statements: revenue 2.1 bn USD in 2025; YoY growth 13.6%; net margin 12.8%; ROE 101.9%.
The estimated value range is 98.14–161.54 USD per share (median of 2 methods, agreement: high); assumptions are illustrative. Against the central value of 124.27 USD, the price of 92.86 USD leaves a potential of 33.8% (value / price − 1) and a margin of safety of 25.3% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.
Insufficient data for a verdict (score weight coverage: 58.3% of at least 60%).
Text generated deterministically from the figures shown; no language model. Not investment advice.
What supports the thesis
- FCF conversion: 140.9%
- EPS CAGR 3Y: 57.8%
- FCF yield: 6.0%
- The price is below the estimated value range
What contradicts it
- P/E (TTM): 24.6x
Not assessed (insufficient data or a ratio without meaning): ROIC, Net debt / EBITDA, Interest coverage, EV/EBITDA, Payout ratio (FCF).
Versus the vertical median
Services-To Dwellings & Other Buildings (SIC 7340) · same industry (4-digit SIC) · compared with 6 companies
Multiples and returns vs the median
Price rebased to 100 (monthly, 5 years)
Companies in the vertical
| Market cap | P/E | ROE | Net margin | Revenue YoY | 1A / 3A | |
|---|---|---|---|---|---|---|
| APGAPi Group Corporation | 18.7 bn | 54.4 | 10.9% | 4.1% | +12.7% | +11% / +118% |
| ROLRollins, Inc. | 18.3 bn | 35.2 | 36.0% | 13.2% | +11.0% | −38% / −6% |
| FTDRFrontdoor, Inc. | 6.4 bn | 24.6 | 101.9% | 12.8% | +13.6% | +41% / +175% |
| ABMAbm Industries Incorporated | 3.2 bn | 19.7 | 9.2% | 1.8% | +4.6% | +27% / +34% |
| PMECPrimech Holdings Ltd. | 11.6 m | — | -13.0% | -2.6% | +2.5% | −71% / −88% |
| ARAIArrive AI Inc. | 5.4 m | — | — | -52,935.3% | unavailable | −97% / unavailable |
| ABNBAirbnb, Inc. | — | — | 34.5% | 20.4% | +10.3% | +51% / +40% |
1- and 3-year price returns: for FTDR from daily closes (the same as the performance table), for the other companies from month-end closes.
olivLaw engine forecast
The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.
The engine has no published run for this company yet.
Valuation scenarios (editable assumptions)
Illustrative scenarios
Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.
Estimated price (USD)
| Estimated price | Bear | Base | Bull |
|---|---|---|---|
| 1 years | 59.82 Total return -36% · Per year -36% | 105.58 Total return 14% · Per year 14% | 158.80 Total return 71% · Per year 71% |
| 3 years | 62.20 Total return -33% · Per year -13% | 123.13 Total return 33% · Per year 10% | 202.73 Total return 118% · Per year 30% |
| 5 years | 64.67 Total return -30% · Per year -7% | 143.58 Total return 55% · Per year 9% | 258.82 Total return 179% · Per year 23% |
- Exit P/E± 30.78
- Net margin± 21.55
- Annual revenue growth± 17.11
- Annual dilution± 1.81
AI analysis
AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.
In brief
Frontdoor is the largest provider of home warranties in the United States, extending its business into new home builder warranties and non-warranty services. The company raised its 2026 outlook on rising profitability, in a real estate market that is still difficult, with revenue of 2,093 million USD in 2025.
SWOT
Strengths
- The company is a recognized leader in home warranties, with a nationwide contractor network and a high share of recurring revenue from renewals 1.
- A capital-light business model produces strong Adjusted EBITDA margins and allows substantial share repurchases 13.
- Automatic monthly payment by most customers supports revenue predictability 1.
Weaknesses
- Activity depends heavily on housing transaction volume, which is sensitive to interest rates and inventory levels 12.
- Marketing costs tend to rise over time, and promotions can reduce realized prices in the direct-to-consumer channel 13.
- The company relies on third parties for some non-warranty services, including the Moen partnership, which creates dependence risk 1.
Opportunities
- Non-warranty services and HVAC upgrade programs could open additional revenue from existing customers 13.
- The new home builder warranty niche could grow through acquisitions and expanded partnerships 1.
- Low penetration of warranties in the home services market could support long-term growth if housing transactions recover 12.
Threats
- Tariffs and import restrictions on parts and appliances could raise costs and reduce margins 12.
- Changes in search engines and digital marketing channels could raise the cost of acquiring customers 1.
- A recession or lower consumer confidence could reduce demand for warranties and non-warranty services 1.
Risks
- Acquisition and marketing costsmedium
Higher marketing spend or promotions could weigh on profitability if campaign efficiency declines 1.
- Inflation and tariffsmedium
Costs of parts, equipment and labor are affected by inflation and tariffs, which could reduce margins 12.
- Reliance on external partnersmedium
Non-warranty services depend on partners such as Moen and on insurers supporting the programs, which the company does not control 1.
- Acquisition integrationlow
Integrating 2-10 HBW and achieving the expected benefits could take longer or cost more than planned 1.
Investment thesis
What would need to be true (bull case)
- If renewals stay stable and dynamic pricing keeps supporting revenue, the raised 2026 outlook could be sustained, as second-quarter results suggest 3.
- High profitability and free cash flow could allow share repurchases at a pace that supports per-share growth, as seen in early 2026 3.
- Expansion into non-warranty services and builder warranties could open new revenue streams if integration proceeds as planned 13.
What would break the thesis
- If interest rates stay high and resale transactions do not recover, the first-year acquisition channel could remain weak 12.
- Tariffs and inflation could raise service contract costs and compress the margins the company recently reported 12.
- Reliance on digital marketing channels and external partners could make customer acquisition costs rise faster than revenue 1.
What to watch
- Delivery of the full-year revenue and Adjusted EBITDA outlooknext 10-K
- Trend in active home warranties and renewal ratesQ3 2026
- Effect of tariffs on parts costs and service contract costs2027
- Progress of non-warranty services and the Moen partnershipQ1 2027
Products, market & competition
AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.
The business
Frontdoor, Inc. operates under the American Home Shield, HSA, OneGuard, Landmark and 2-10 HBW brands and offers annual warranties covering repair or replacement of major components of home systems and appliances, from electrical and plumbing to HVAC systems and appliances 1. The company handles about 3.8 million service requests a year through a network of about 17,000 independent contractor firms 1. As of December 31, 2025 it had about 2.1 million active home warranties 1, and 76 percent of revenue in 2025 came from renewals of existing customers 1.
The company expanded its portfolio through the acquisition of 2-10 HBW in December 2024, a provider of new home builder warranties, for aggregate cash consideration of 585 million USD before adjustments 1. Besides warranties, Frontdoor offers non-warranty services such as the New HVAC upgrade program and installation of Moen smart water shut-off devices, marketed to existing customers 1.
In the first half of 2026 revenue was 1,096 million USD, and the company reported about 2.1 million active home warranties as of June 30, 2026 2. It raised its 2026 outlook after second-quarter results 3.
Segments
Home warranties
Annual home warranties are the core of the business, with revenue largely from renewals and acquisition through real estate agents and direct-to-consumer sales 1. The company said dynamic pricing supported renewal revenue growth in the second quarter of 2026 3.
Market context
Frontdoor operates in a US home services industry estimated at over 500 billion USD a year, and the home warranty category is estimated at over 4 billion USD annually 1. The company sees low penetration of this market and says demand for professional repair services could grow as home systems become more complex 1.
Activity depends on home resale transactions, which remained under pressure from high interest rates and low inventory, though the market showed signs of improvement in 2026 2. Tariffs on replacement parts could raise costs for the company 2.
Trends
- Interest rates and the housing marketmixed
High interest rates and low home inventory have reduced resale transactions, and warranties are often bought alongside home sales 12. If the market normalizes, first-year real estate acquisitions could recover 2.
- Tariffs and costsheadwind
Tariffs on steel, aluminum and imported components can raise the cost of parts and appliances covered by warranties, which could compress margins 12.
- Dynamic pricingtailwind
The dynamic pricing model adjusts prices using proprietary data and the contractor network, and in the second quarter of 2026 it contributed roughly three percent of revenue growth 13.
- Search and digital marketingmixed
Changes in search engine algorithms and the rise of generative AI search platforms could change the cost of acquiring customers online 1.
Competitive position
Frontdoor competes in a home warranty category that is highly competitive, with many local and regional providers but few offering nationwide coverage 1. In builder warranties it faces other specialist providers and builders that self-insure 1.
The main competitive factors are quality and speed of service, contract offerings, brand and reputation, pricing and promotions, and the contractor network 1. The company believes its nationwide network and large contracted customer base differentiate it from other home services platforms 1.
- Regional home warranty providers
The sources describe many local and regional providers without naming a single listed competitor 1.
- Specialist new home builder warranty providers
Competition in builder warranties comes from other specialist providers 1.
- Self-insuring home builders
Some builders choose to carry structural risk themselves instead of buying an external warranty 1.
- Home services lead and platform companies
Platforms that sell leads or non-warranty services to contractors compete for the same customers and attention 1.
Links, dependencies and risks
Who the company is tied to, from its own SEC filings (customers, suppliers, production, partners, competitors, countries, regulation), from the 5 %+ holders' statements (13D/13G) and from what other companies say about it. Click a node for its evidence; on a listed company the graph moves to it.
Loading the links…
News & filings
In the press
- Frontdoor’s (FTDR) Profit Surge Comes With A Pricing QuestionYahoo Finance — News · 04 Sept 2026 · EN
SEC filings
- Current report03 Sept 2026Departure or appointment of officers
- Quarterly report06 Aug 2026
- Current report06 Aug 2026Results of operations · Financial statements and exhibits
- Current report29 Jun 2026Departure or appointment of officers · Regulation FD disclosure · Financial statements and exhibits
- Current report18 May 2026Shareholder vote
- Quarterly report30 Apr 2026
- Current report30 Apr 2026Results of operations · Financial statements and exhibits
- Proxy statement30 Mar 2026
- Current report17 Mar 2026Departure or appointment of officers · Regulation FD disclosure · Financial statements and exhibits
- Annual report26 Feb 2026
Sources
- [1] Form 10-K, fiscal year ended 2025-12-31 · SEC / Frontdoor, Inc. · 26 Feb 2026
- [2] Form 10-Q, quarter ended 2026-06-30 · SEC / Frontdoor, Inc. · 06 Aug 2026
- [3] Form 8-K, results release (exhibit 99.1) · SEC / Frontdoor, Inc. · 06 Aug 2026
Figures computed by olivLaw from SEC filings and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.