olivLaw · US equity research
Rollins, Inc. ROL
Services-To Dwellings & Other Buildings · SIC 7340 · Vertical: Services-To Dwellings & Other Buildings (SIC 7340)
Rollins, Inc. (NYSE: ROL) is an Atlanta-based international services company providing pest and termite control to residential and commercial customers. Revenues were about 3.8 billion USD in fiscal 2025, up 11.0%. In the third quarter of 2026 revenues rose 6.2%, but pressure on residential customer acquisition and lower margins led the company to revise its full-year 2026 outlook.
At the close of 04 Nov 2026, Rollins, Inc. (ROL) stock was 38.38 USD (+2.76% on the day), with market capitalisation 18.3 bn USD, P/E 35.2 on diluted EPS of 1.09 USD over the last 12 months, dividend yield 1.90%, beta 0.24, 52-week range 29.69–65.60 USD. Latest reported quarter (Q3 2026): revenue of 1.1 bn USD (+6.2% YoY), net income of 157.9 m USD (−3.4% YoY), diluted EPS 0.33 USD.
Data as of · AI analysis dated · Source: SEC filings and closing prices, computed by olivLaw.
Price history
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Technical reading
- RSI (14)
- 72.5
- overbought (≥ 70)
- Bollinger (20, 2)
- 30.67 – 37.44
- above the upper band · %B 1.14 · band width 19.9%
- SMA 50 / 200
- 33.55 / 46.53
- mixed trend
- MACD (12, 26, 9)
- 1.02 / 0.49
- MACD above signal
Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).
Performance
| Company | S&P 500 | vs S&P 500 | Vertical median | |
|---|---|---|---|---|
| 1 month | +29.3% | −1.1% | +30.4 pp | — |
| 3 months | +2.2% | −0.5% | +2.6 pp | — |
| 6 months | −29.2% | +4.4% | −33.6 pp | — |
| Year to date | −36.1% | +12.3% | −48.4 pp | — |
| 1 year | −35.6% | +13.5% | −49.2 pp | +19.3% |
| 3 years | +0.7% | +76.4% | −75.7 pp | +39.6% |
| 5 years | +7.0% | +63.7% | −56.6 pp | — |
Price returns, dividends excluded.
Quarterly results
Latest quarter: Q3 2026 · 30 Sept 2026
Quarterly margins
Quarterly statements · USD
| Fiscal year | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | Q3 '26 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 832.2 m | 822.5 m | 999.5 m | 1.0 bn | 912.9 m | 906.4 m | 1.1 bn | 1.1 bn |
| Cost of revenue | 405.5 m | 400.1 m | 461.9 m | 467.5 m | 447.6 m | 445.5 m | 508.6 m | 506.8 m |
| SG&A | 245.5 m | 250.5 m | 307.6 m | 301.4 m | 273.7 m | 282.9 m | 335.0 m | 326.8 m |
| Operating income | 150.6 m | 142.6 m | 198.3 m | 225.0 m | 160.1 m | 145.5 m | 201.4 m | 222.9 m |
| Depreciation & amortisation | 30.5 m | 29.2 m | 31.7 m ≈ | 32.2 m ≈ | 31.6 m | 32.5 m | 33.6 m ≈ | 33.3 m ≈ |
| Interest expense | 5.0 m | 5.8 m | 7.4 m | 7.9 m | 7.4 m | 8.9 m | 9.4 m | 10.7 m |
| Pre-tax income | 145.4 m | 137.5 m | 191.2 m | 217.4 m | 154.7 m | 137.1 m | 189.8 m | 212.6 m |
| Income tax | 39.7 m | 32.3 m | 49.8 m | 53.9 m | 38.3 m | 29.3 m | 45.8 m | 54.7 m |
| Net income | 105.7 m | 105.2 m | 141.5 m | 163.5 m | 116.4 m | 107.8 m | 143.9 m | 157.9 m |
| Diluted EPS | 0.22 ≈ | 0.22 | 0.29 | 0.34 | 0.24 ≈ | 0.22 | 0.30 | 0.33 |
| Operating cash flow | 188.2 m | 146.9 m | 175.1 m ≈ | 191.3 m ≈ | 164.7 m | 118.4 m | 172.5 m ≈ | 241.9 m ≈ |
| Capex | 4.2 m | 6.8 m | 7.1 m ≈ | 8.5 m ≈ | 5.7 m | 7.1 m | 6.4 m ≈ | 6.4 m ≈ |
| Dividends paid | 80.0 m | 79.9 m | 79.5 m | 80.1 m | 88.5 m | 87.8 m | 88.1 m | 87.2 m |
| Share repurchases | 72.0 k | 14.7 m | 0 | 3.7 m ≈ | 198.3 m | 22.4 m | 20.0 m | 120.1 m ≈ |
≈ derived quarter (cumulative difference / share-days average)
E/P over time
E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.
Today's P/E sits at the 31 percentile of its own 39-quarter history (min 16.2, median 44.9, max 56.0; quarters with earnings only).
Fiscal years
| Fiscal year | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 1.8 bn | 2.0 bn | 2.2 bn | 2.4 bn | 2.7 bn | 3.1 bn | 3.4 bn | 3.8 bn |
| Revenue YoY | +8.8% | +10.6% | +7.2% | +12.2% | +11.2% | +14.0% | +10.3% | +11.0% |
| Net income | unavailable | 203.3 m | 266.8 m | 356.6 m | 368.6 m | 435.0 m | 466.4 m | 526.7 m |
| Net income YoY | unavailable | unavailable | +31.2% | +33.7% | +3.4% | +18.0% | +7.2% | +12.9% |
| Diluted EPS | 0.47 | 0.41 | 0.54 | 0.72 | 0.75 | 0.89 | 0.96 | 1.09 |
| Diluted EPS YoY | −14.5% | −12.8% | +31.7% | +33.3% | +4.2% | +18.7% | +7.9% | +13.5% |
| net % | unavailable | 10.1% | 12.3% | 14.7% | 13.7% | 14.2% | 13.8% | 14.0% |
| Free cash flow | 272.2 m | 292.4 m | 412.6 m | 374.6 m | 435.3 m | 495.9 m | 580.1 m | 650.0 m |
Reported results vs expectations
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Balance sheet & financial health
Fiscal year 2025 · 31 Dec 2025
- Cash
- 100.0 m USD
- Financial debt
- 609.8 m USD
- Net debt
- 509.8 m USD
- Equity
- 1.4 bn USD
- Total assets
- 3.1 bn USD
- Debt / equity
- 0.44x
- Current ratio
- 0.60x
- ROE
- 38.9%
- ROA
- 17.7%
- FCF margin
- 17.3%
Financial statements (source on every figure)
Revenue and net income (USD)
Margins
Income statement · USD
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Revenue | 2.2 bn | 2.4 bn | 2.7 bn | 3.1 bn | 3.4 bn | 3.8 bn | SEC (XBRL)· 12 Feb 2026verified |
| Cost of revenue | 1.0 bn | 1.2 bn | 1.3 bn | 1.5 bn | 1.6 bn | 1.8 bn | SEC (XBRL)· 12 Feb 2026verified |
| Gross profit | 1.1 bn ≈ | 1.3 bn ≈ | 1.4 bn ≈ | 1.6 bn ≈ | 1.8 bn ≈ | 2.0 bn ≈ | SEC (XBRL)· 12 Feb 2026derived |
| SG&A | 657.2 m | 727.5 m | 802.7 m | 915.2 m | 1.0 bn | 1.1 bn | SEC (XBRL)· 12 Feb 2026verified |
| Operating income | 376.1 m | 447.6 m | 493.4 m | 583.2 m | 657.2 m | 726.1 m | SEC (XBRL)· 12 Feb 2026verified |
| Depreciation & amortisation | 88.3 m | 86.6 m | 91.3 m | 99.8 m | 113.2 m | 124.7 m | SEC (XBRL)· 12 Feb 2026verified |
| EBITDA | 464.4 m ≈ | 534.2 m ≈ | 584.7 m ≈ | 683.0 m ≈ | 770.4 m ≈ | 850.8 m ≈ | SEC (XBRL)· 12 Feb 2026derived |
| Interest expense | — | — | 2.6 m | 19.1 m | 27.7 m | 28.6 m | SEC (XBRL)· 12 Feb 2026verified |
| Pre-tax income | 362.7 m | 482.5 m | 498.9 m | 586.3 m | 630.2 m | 700.9 m | SEC (XBRL)· 12 Feb 2026verified |
| Income tax | 96.0 m | 125.9 m | 130.3 m | 151.3 m | 163.9 m | 174.2 m | SEC (XBRL)· 12 Feb 2026verified |
| Net income | 266.8 m | 356.6 m | 368.6 m | 435.0 m | 466.4 m | 526.7 m | SEC (XBRL)· 12 Feb 2026verified |
| Diluted EPS | 0.54 | 0.72 | 0.75 | 0.89 | 0.96 | 1.09 | SEC (XBRL)· 12 Feb 2026verified |
| Weighted average diluted shares | 491.6 m | 492.1 m | 492.4 m | 490.1 m | 484.3 m | 484.1 m | SEC (XBRL)· 12 Feb 2026verified |
| Dividend per share | 0.33 | 0.42 | 0.43 | 0.54 | 0.62 | 0.68 | SEC (XBRL)· 12 Feb 2026verified |
≈ computed by olivLaw from the reported lines of the same year: Revenue − Cost of revenue; Operating income + Depreciation & amortisation.
Balance sheet · USD
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Cash | 98.5 m | 105.3 m | 95.3 m | 103.8 m | 89.6 m | 100.0 m | SEC (XBRL)· 12 Feb 2026verified |
| Receivables | 126.3 m | 139.6 m | 155.8 m | 178.2 m | 196.1 m | 202.5 m | SEC (XBRL)· 12 Feb 2026verified |
| Inventories | 30.8 m | 28.9 m | 29.7 m | 33.4 m | 39.5 m | 43.0 m | SEC (XBRL)· 12 Feb 2026verified |
| Current assets | 314.8 m | 352.4 m | 348.6 m | 406.6 m | 442.6 m | 472.7 m | SEC (XBRL)· 12 Feb 2026verified |
| Property, plant & equipment, net | 178.1 m | 133.3 m | 128.0 m | 126.7 m | 124.8 m | 126.2 m | SEC (XBRL)· 12 Feb 2026verified |
| Goodwill | 717.9 m | 786.5 m | 846.7 m | 1.1 bn | 1.2 bn | 1.4 bn | SEC (XBRL)· 12 Feb 2026verified |
| Intangibles (excl. goodwill) | — | 446.6 m | 418.7 m | 545.7 m | 541.6 m | 582.4 m | SEC (XBRL)· 23 Apr 2026verified |
| Total assets | 1.8 bn | 2.0 bn | 2.1 bn | 2.6 bn | 2.8 bn | 3.1 bn | SEC (XBRL)· 12 Feb 2026verified |
| Accounts payable | 64.6 m | 44.6 m | 42.8 m | 49.2 m | 49.6 m | 44.4 m | SEC (XBRL)· 12 Feb 2026verified |
| Short-term debt | — | — | — | — | 0 | 123.7 m | SEC (XBRL)· 12 Feb 2026verified |
| Long-term debt | — | — | — | — | 395.3 m | 486.1 m | SEC (XBRL)· 12 Feb 2026verified |
| Current liabilities | 472.5 m | 491.2 m | 493.8 m | 576.7 m | 645.2 m | 785.5 m | SEC (XBRL)· 12 Feb 2026verified |
| Total liabilities | 904.5 m | 910.3 m | 854.8 m | 1.4 bn | 1.5 bn | 1.8 bn | SEC (XBRL)· 12 Feb 2026verified |
| Equity | 964.7 m † | 1.1 bn † | 1.3 bn † | 1.2 bn † | 1.3 bn † | 1.4 bn † | SEC (XBRL)· 12 Feb 2026verified |
† equity attributable to the parent's shareholders: in these years the issuer no longer reports the total including non-controlling interests.
Cash flow · USD
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Operating cash flow | 435.8 m | 401.8 m | 465.9 m | 528.4 m | 607.7 m | 678.1 m | SEC (XBRL)· 12 Feb 2026verified |
| Capex | 23.2 m | 27.2 m | 30.6 m | 32.5 m | 27.6 m | 28.1 m | SEC (XBRL)· 12 Feb 2026verified |
| Free cash flow | 412.6 m ≈ | 374.6 m ≈ | 435.3 m ≈ | 495.9 m ≈ | 580.1 m ≈ | 650.0 m ≈ | SEC (XBRL)· 12 Feb 2026derived |
| Investing cash flow | -162.4 m | -99.0 m | -134.1 m | -372.9 m | -176.2 m | -326.7 m | SEC (XBRL)· 12 Feb 2026verified |
| Financing cash flow | -281.3 m | -290.2 m | -336.0 m | -149.4 m | -440.7 m | -343.6 m | SEC (XBRL)· 12 Feb 2026verified |
| Dividends paid | 160.5 m | 208.7 m | 211.6 m | 264.3 m | 298.0 m | 327.9 m | SEC (XBRL)· 12 Feb 2026verified |
| Share repurchases | 8.3 m | 10.7 m | 7.1 m | 315.0 m | 11.6 m | 216.9 m | SEC (XBRL)· 12 Feb 2026verified |
≈ computed by olivLaw from the reported lines of the same year: Operating cash flow − Capex.
Computed indicators
Growth
Profitability
Returns
Balance sheet
Liquidity
Cash
Efficiency
Market and valuation
1 indicators that do not apply to the sector.
Valuation
olivLaw classification
Score: 65 / 100
A scoring methodology on indicators and valuation, not investment advice.
(margin_of_safety <= -0.25 & agreement in ['high', 'medium'])
Closing price
04 Nov 2026Source: olivLaw, closing series
Market cap: 18.3 bn USD
Key indicators
Coverage and freshness
Score by group
- Valuation13
- Returns72
- Quality95
- Balance sheet77
- Growth93
Estimated value range
The combined range = the median of the valid methods' low, central and high values; it is not a probability interval and does not cover every result. Envelope of all methods: 8.90 – 43.10 USD.
Valuation assumptions are editorial choices, not measured; beta is not measured.
Method ranges (USD per share)
— — Mid · ▏ Price
Valuation methods
- DCF (discounted cash flow)21.75 – 34.21 (Mid 26.58)WACC 9.1% · starting FCFF 699.4 m USD · terminal value share of EV 74%The WACC × g sensitivity gives the method's bounds; these are not probabilities.Reverse DCF: starting growth implied by the price (fading linearly to terminal growth, everything else fixed): 29.0%
- Peers: EV/EBITDAunavailable · not enough peers
- Peers: P/E24.18 – 43.10 (Mid 26.82)3 companies used · median multiple 24.6x · quartiles 22.2x – 39.5xABM, APG, FTDR
- Dividend discount (DDM)8.90 – 11.97 (Mid 10.21)
Classification (SIC) comparables group by industry code, not by economic activity; the direct group is an editorial selection by activity. Members' multiples are on their own trailing twelve months, at their own latest close.
Assumptions (illustrative, editorial)
- Risk-free rate
- 4.3%
- Equity risk premium
- 5.0%
- Beta (default)
- 1.00
- Cost of equity
- 9.3%
- Terminal growth
- 2.5%
Factor scorecard
Unattractive profile · Score 65/100
| Factor | Value | Score | Weight used |
|---|---|---|---|
| ROIC · Quality | 28.5% | 100 (on a fixed band) | 10% |
| Net margin · Quality | 13.2% | 83 (vs peers) | 6% |
| FCF conversion · Quality | 127.7% | 100 (on a fixed band) | 6% |
| Revenue CAGR 3Y · Growth | 11.7% | 98 (on a fixed band) | 8% |
| EPS CAGR 3Y · Growth | 13.3% | 88 (on a fixed band) | 8% |
| Net debt / EBITDA · Balance sheet | 0.7x | 94 (on a fixed band) | 10% |
| Interest coverage · Balance sheet | 20.1x | 100 (on a fixed band) | 6% |
| Current ratio · Balance sheet | 0.6x | 0 (on a fixed band) | 4% |
| P/E (TTM) · Valuation | 35.2x | 0 (on a fixed band) | 10% |
| EV/EBITDA · Valuation | 22.0x | 0 (on a fixed band) | 10% |
| FCF yield · Valuation | 3.7% | 46 (on a fixed band) | 8% |
| Shareholder yield (distributions) · Returns | 3.9% | 55 (on a fixed band) | 6% |
| Payout ratio (FCF) · Returns | 52.3% | 97 (on a fixed band) | 4% |
Score groups
- Balance sheet77/100 · 3/3 factors with a value
- Growth93/100 · 2/2 factors with a value
- Quality95/100 · 3/3 factors with a value
- Returns72/100 · 2/2 factors with a value
- Valuation13/100 · 3/3 factors with a value
Memo
ROLLINS, INC. (ROL). Latest full fiscal year: 2025; data up to 2026-09-30.
Figures computed from the financial statements: revenue 3.8 bn USD in 2025; YoY growth 11.0%; net margin 13.2%; ROE 36.0%; net debt/EBITDA 0.7x.
The estimated value range is 21.75–34.21 USD per share (median of 3 methods, agreement: medium); assumptions are illustrative. Against the central value of 26.58 USD, the price of 38.38 USD leaves a potential of -30.7% (value / price − 1) and a margin of safety of -44.4% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.
olivLaw score 65/100, methodological classification: unattractive profile (score, margin of safety and method agreement together; not a judgement of the right price). Not investment advice.
Text generated deterministically from the figures shown; no language model. Not investment advice.
What supports the thesis
- ROIC: 28.5%
- Net margin: 13.2%
- FCF conversion: 127.7%
- Revenue CAGR 3Y: 11.7%
- EPS CAGR 3Y: 13.3%
- Net debt / EBITDA: 0.7x
- Interest coverage: 20.1x
- Payout ratio (FCF): 52.3%
What contradicts it
- Current ratio: 0.6x
- P/E (TTM): 35.2x
- EV/EBITDA: 22.0x
- The price is above the estimated value range
Versus the vertical median
Services-To Dwellings & Other Buildings (SIC 7340) · same industry (4-digit SIC) · compared with 6 companies
The size band was not applied: too few companies would have remained; the vertical includes much smaller or larger companies.
Multiples and returns vs the median
Price rebased to 100 (monthly, 5 years)
Companies in the vertical
| Market cap | P/E | ROE | Net margin | Revenue YoY | 1A / 3A | |
|---|---|---|---|---|---|---|
| APGAPi Group Corporation | 18.7 bn | 54.4 | 10.9% | 4.1% | +12.7% | +11% / +118% |
| ROLRollins, Inc. | 18.3 bn | 35.2 | 36.0% | 13.2% | +11.0% | −36% / +1% |
| FTDRFrontdoor, Inc. | 6.4 bn | 24.6 | 101.9% | 12.8% | +13.6% | +72% / +170% |
| ABMAbm Industries Incorporated | 3.2 bn | 19.7 | 9.2% | 1.8% | +4.6% | +27% / +34% |
| PMECPrimech Holdings Ltd. | 11.6 m | — | -13.0% | -2.6% | +2.5% | −71% / −88% |
| ARAIArrive AI Inc. | 5.4 m | — | — | -52,935.3% | unavailable | −97% / unavailable |
| ABNBAirbnb, Inc. | — | — | 34.5% | 20.4% | +10.3% | +51% / +40% |
1- and 3-year price returns: for ROL from daily closes (the same as the performance table), for the other companies from month-end closes.
olivLaw engine forecast
The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.
Valuation scenarios (editable assumptions)
Illustrative scenarios
Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.
Estimated price (USD)
| Estimated price | Bear | Base | Bull |
|---|---|---|---|
| 1 years | 24.55 Total return -34% · Per year -34% | 43.25 Total return 15% · Per year 15% | 64.96 Total return 72% · Per year 72% |
| 3 years | 27.41 Total return -23% · Per year -9% | 54.01 Total return 48% · Per year 14% | 88.53 Total return 140% · Per year 34% |
| 5 years | 30.62 Total return -11% · Per year -2% | 67.43 Total return 89% · Per year 14% | 120.65 Total return 232% · Per year 27% |
- Exit P/E± 13.50
- Net margin± 9.45
- Annual revenue growth± 7.25
- Annual dilution± 0.79
AI analysis
AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.
In brief
Rollins, Inc. (NYSE: ROL) is an Atlanta-based international services company providing pest and termite control to residential and commercial customers. Revenues were about 3.8 billion USD in fiscal 2025, up 11.0% 1. In the third quarter of 2026 revenues rose 6.2%, but pressure on residential customer acquisition and lower margins led the company to revise its full-year 2026 outlook 2.
SWOT
Strengths
- Strong brand portfolio, dense operating network and a recurring revenue model that gives visibility into a large part of revenue 1.
- Proprietary routing and scheduling technology that supports cost efficiency and customer service 1.
- Long record of quarterly revenue growth, supported by acquisitions and a disciplined capital allocation approach 2.
Weaknesses
- Residential customer acquisition remained under pressure in the third quarter of 2026, and profitability fell compared with the prior year 2.
- Operating margins were weaker in the third quarter of 2026, and the company lowered its outlook for the year 2.
- Seasonality concentrates profitability in certain quarters 1.
Opportunities
- Ancillary services and deeper relationships with existing customers could expand recurring revenue 1.
- Acquisitions and international franchising give access to new markets and customers 1.
- Redirecting marketing toward more efficient channels, including visibility in AI-driven search, could improve customer acquisition 2.
Risks
- Residential customer acquisitionhigh
If pressure on residential customer acquisition persists, segment growth could remain below expectations and marketing spending could rise without proportional returns 2.
- Operating marginshigh
Margins declined in the third quarter of 2026, and if costs do not align with demand, profitability could come under further pressure 2.
- Inflation and tariffsmedium
The company says inflation, interest rates and tariffs could affect future performance, and their full effect cannot yet be estimated 12.
- Investigations and litigationmedium
The company mentions an FTC inquiry and claims under California's Private Attorneys General Act; management considers that they should not have a material adverse effect, but the outcome remains uncertain 1.
- Seasonality and weatherlow
Revenues and profits depend on the spring and summer season and on weather, which could amplify quarterly fluctuations 1.
Investment thesis
What would need to be true (bull case)
- If residential customer acquisition stabilises and the new marketing strategy proves effective, organic growth could return toward the guided range, supported by recurring revenue and a broad customer base 2.
- Operating efficiency and proprietary technology could support better margins over the longer term, especially if ongoing modernisation keeps lowering route costs 1.
- Strong operating cash flow and a capital allocation mix across acquisitions, dividends and buybacks could support value for shareholders 2.
What would break the thesis
- If pressure on residential acquisition lasts, growth could slow more than expected and the company could need to raise marketing investment 2.
- Weaker margins in the third quarter suggest cost alignment with demand is not yet complete, and the lowered outlook could signal a longer period of difficulty 2.
- Intense competition and inflation could limit the company's ability to pass costs on to customers, which could reduce margins over the medium term 1.
What to watch
- Development of residential customer acquisition and the effect of the new marketing strategyQ4 2026
- Delivery against the 4% to 6% organic revenue growth outlook for 20262026
- Trend in operating margin and adjusted EBITDA margin versus the third quarter of 2026Q4 2026
Products, market & competition
AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.
The business
The company led by a President and CEO and an Executive Chairman, with revenues historically seasonal and stronger in the second and third quarters 1. Rollins completed 94 acquisitions over the last three years and uses acquisitions as a growth lever alongside international franchising 1. It had 21,946 employees on December 31, 2025 1.
The operating platform relies on proprietary routing and scheduling technology, including the BOSS system, which could support route density and cost efficiency 1. Its strategy rests on four pillars: people first, customer loyalty, growth mindset and operational efficiency 1.
Segments
Residential
Pest control for homes against rodents, insects and wildlife. Residential customer acquisition remained under pressure in the third quarter of 2026, prompting the company to reallocate marketing budget 2.
Commercial
Pest control for workplaces in healthcare, food service and logistics. The company also offers proprietary web reporting to commercial customers, which supports growth in this division 1.
Termite and ancillary
Termite protection plus ancillary services such as exclusion, crawlspace encapsulation and insulation. The company sees ancillary services as a chance to deepen relationships with existing customers 1.
Market context
Rollins describes the pest control market as fragmented, with low barriers to entry and intense competition, where service quality and speed, customer proximity and brand reputation matter most 1. The company says it is a global leader and that demand remained solid as it entered 2026, though residential activity was weaker in the third quarter 12.
Demand is seasonal, tied to weather and pest activity in spring and summer, so quarterly profit follows revenue 1. For 2026 the company guides to 4% to 6% organic revenue growth and 2% to 3% acquisition-related growth 2.
Trends
- Pressure on residential customer acquisitionheadwind
In the third quarter of 2026 the company said residential customer acquisition remained under pressure and is reallocating marketing resources toward channels with higher returns 2. If this persists it could limit growth in the residential segment.
- Discovery through AI-driven searchmixed
The company links part of its new marketing strategy to visibility in AI and large language model driven discovery. This is a dynamic area and the effect on customer acquisition is not yet clear 2.
- Inflation, interest rates and tariffsheadwind
Inflation, changing interest rates, tariffs and trade disputes are cited as factors that could adversely affect future performance, and the company says it cannot yet fully estimate their impact 12.
- Acquisitions and international expansiontailwind
Acquisitions and international franchising continue to extend Rollins' footprint; in 2025 the company reported revenue growth in Canada, Australia, the United Kingdom and Singapore 1. If integration goes well, this model could support growth.
Competitive position
Rollins says it maintains its position through scale, a dense operating network, multiple brands and investment in proprietary technology, which allow it to compete effectively against global and regional rivals 1. The market nonetheless remains fragmented with low barriers to entry, keeping competition persistent 1.
The main competitors named by the company are Rentokil, Ecolab and Anticimex, alongside numerous regional and local firms 1. The company describes itself as one of the world's largest pest and termite control companies 1.
- Rentokil Initial
Global pest control competitor named by Rollins 1.
- EcolabECL
Competitor named by Rollins; broad hygiene and industrial services business 1.
- Anticimex
Pest control competitor named by Rollins 1.
- Regional and local operators
The company cites numerous regional and local competitors that dominate specific markets 1.
Links, dependencies and risks
Who the company is tied to, from its own SEC filings (customers, suppliers, production, partners, competitors, countries, regulation), from the 5 %+ holders' statements (13D/13G) and from what other companies say about it. Click a node for its evidence; on a listed company the graph moves to it.
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News & filings
In the press
No news in our archive over the last 180 days.
SEC filings
- Quarterly report22 Oct 2026
- Current report21 Oct 2026Results of operations · Financial statements and exhibits
- Quarterly report23 Jul 2026
- Current report22 Jul 2026Results of operations · Financial statements and exhibits
- Current report27 May 2026Departure or appointment of officers · Financial statements and exhibits
- Current report01 May 2026Shareholder vote · Financial statements and exhibits
- Quarterly report23 Apr 2026
- Current report22 Apr 2026Results of operations · Financial statements and exhibits
- Proxy statement17 Mar 2026
- Annual report12 Feb 2026
Sources
- [1] Form 10-K, fiscal year ended 2025-12-31 · SEC / Rollins, Inc. · 12 Feb 2026
- [2] Form 10-Q, quarter ended 2026-09-30 · SEC / Rollins, Inc. · 22 Oct 2026
- [3] Form 8-K, results release (exhibit 99.1) · SEC / Rollins, Inc. · 21 Oct 2026
Figures computed by olivLaw from SEC filings and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.