Influence: The Psychology of Persuasion

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   People are influenced by six psychological principles, such as the desire to be consistent or the fear of losing something.

   Influence: The Psychology of Persuasion · 1984

   The fear of loss makes us act quickly and consistently.

   Think of a store that writes 'Limited offer! Today only!' You rush to buy because you fear missing out. Cialdini explains that this fear of loss is a powerful principle. It's like when your friend says 'If you don't come now, we won't play anymore,' and you run to not miss the game.

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