From books

Starting radical changes is extremely difficult, risky, and uncertain.

Niccolò Machiavelli · Principele · 1532 · Capitolul VI1 minute readpublic domain
There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.Niccolò Machiavelli · Principele · 1532 · Capitolul VI

Initiating a new order is the most difficult, dangerous, and uncertain of all undertakings.

Machiavelli highlights the inherent obstacles of innovation. Opponents of the old order fight passionately, while potential supporters of the new system are cautious and hold back until they see proof of success. An entrepreneur launching a revolutionary product faces market skepticism and attacks from established competitors.

Why it mattersIt mentally prepares us for the real difficulties of any new initiative and encourages us not to underestimate resistance to change.

New OrderPassionate OpponentsCautious Supporters
The premise of radical change and the two types of reaction.

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