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olivLaw · US equity research

eHealth, Inc. EHTH

Insurance Agents, Brokers & Service · SIC 6411 · Vertical: Insurance Agents, Brokers & Service (SIC 6411)

0.63USD+9.43% · 1 dayClose 04 Nov 2026

eHealth is a private health insurance marketplace that guides consumers through enrollment in Medicare, individual, family and employer plans, earning commissions from insurance carriers. In 2026 the company is restructuring around a lifetime advisory model, and revenue fell 45% year-over-year in Q2 2026, with full-year guidance of 405.0 to 445.0 million USD.

The AI analysis may be outdated: new filings came after its sources (see the «AI analysis» section).

At the close of 04 Nov 2026, eHealth, Inc. (EHTH) stock was 0.63 USD (+9.43% on the day), with market capitalisation 20.3 m USD, beta 1.39, 52-week range 0.49–5.08 USD. Latest reported quarter (Q2 2026): revenue of 33.6 m USD (−44.8% YoY), net income of -23.6 m USD, diluted EPS -1.18 USD.

Data as of · AI analysis dated · Source: SEC filings and closing prices, computed by olivLaw.

Market cap
20.3 m USD
shares as of 31 Jul 2026
P/E (TTM)
unavailable
Diluted EPS TTM -0.40 · TTM to 30 Jun 2026
E/P (TTM)
-62.66%
TTM to 30 Jun 2026
Dividend yield
unavailable
Beta (2y)
1.39
Volatility (1y) 95%
52-week range
0.495.08

Price history

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Technical reading

RSI (14)
49.1
neutral
Bollinger (20, 2)
0.47 – 0.70
in the upper half of the band · %B 0.71 · band width 40.4%
SMA 50 / 200
0.78 / 1.49
downtrend (price < SMA50 < SMA200)
MACD (12, 26, 9)
-0.07 / -0.09
MACD above signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyS&P 500vs S&P 500Vertical median
1 month−6.7%−1.1%−5.6 pp—
3 months−49.6%−0.5%−49.2 pp—
6 months−68.3%+4.4%−72.7 pp—
Year to date−86.2%+12.3%−98.5 pp—
1 year−87.1%+13.5%−100.7 pp+0.8%
3 years−92.6%+76.4%−169.0 pp+4.3%
5 years−98.4%+63.7%−162.1 pp—
Max drawdown (1y)
−90.4%
18 Dec 2025 → 30 Oct 2026
Max drawdown (5y)
−98.4%
10 Nov 2021 → 30 Oct 2026
Compound annual growth (5y)
−56.4%
S&P 500 +10.4%

Price returns, dividends excluded.

Quarterly results

Latest quarter: Q2 2026 · 30 Jun 2026

Revenue
33.6 m USD
−44.8% YoY
Net income
-23.6 m USD
unavailable YoY
Diluted EPS
-1.18
unavailable YoY
net / operating
-70.3% / -81.8%

Quarterly margins

Quarterly statements · USD

Fiscal yearQ3 '24Q4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26
Revenue58.4 m315.2 m113.1 m60.8 m53.9 m326.2 m88.0 m33.6 m
Gross profit-3.8 m163.9 m41.7 m18.9 m-180.0 k180.3 m36.7 m5.1 m
Operating income-43.2 m112.6 m4.8 m-23.0 m-41.5 m126.3 m-2.9 m-27.5 m
Depreciation & amortisation3.8 m———————
Interest expense2.9 m2.6 m2.6 m2.3 m2.4 m3.4 m4.0 m4.1 m
Pre-tax income-44.4 m110.5 m3.7 m-24.1 m-42.9 m122.0 m-6.1 m-30.7 m
Income tax-1.9 m13.0 m1.8 m-6.7 m-11.2 m34.8 m-1.4 m-7.1 m
Net income-42.5 m97.5 m2.0 m-17.4 m-31.7 m87.2 m-4.7 m-23.6 m
Diluted EPS-1.833.28 ≈-0.33-0.98-1.462.82 ≈-0.58-1.18
Operating cash flow-29.3 m ≈-27.7 m77.1 m-41.2 m ≈-25.3 m ≈-35.9 m35.8 m-5.0 m ≈
Capex998.0 k ≈631.0 k308.0 k1.6 m ≈214.0 k ≈143.0 k155.0 k488.0 k ≈

≈ derived quarter (cumulative difference / share-days average)

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Fiscal years

Fiscal year20182019202020212022202320242025
Revenue251.4 m506.2 m582.8 m538.2 m405.4 m452.9 m532.4 m554.0 m
Revenue YoY+31.8%+101.4%+15.1%−7.6%−24.7%+11.7%+17.6%+4.1%
Net income241.0 k66.9 m45.5 m-104.4 m-88.7 m-28.2 m10.1 m40.0 m
Net income YoY−99.1%+27,653.9%−32.0%−329.6%unavailableunavailableunavailable+298.2%
Diluted EPS0.012.731.68-4.59-4.36-2.37-1.19-0.34
Diluted EPS YoY−99.2%+27,200.0%−38.5%−373.2%unavailableunavailableunavailableunavailable
net %0.1%13.2%7.8%-19.4%-21.9%-6.2%1.9%7.2%
Free cash flow-7.8 m-78.1 m-115.6 m-166.5 m-27.1 m-8.8 m-20.5 m-27.6 m

Reported results vs expectations

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Balance sheet & financial health

Fiscal year 2025 · 31 Dec 2025

Cash
73.7 m USD
Financial debt
113.0 m USD
Net debt
39.2 m USD
Equity
591.6 m USD
Total assets
1.3 bn USD
Debt / equity
0.19x
Current ratio
3.37x
ROE
6.8%
ROA
3.3%
FCF margin
-5.0%

Financial statements (source on every figure)

Revenue and net income (USD)

Margins

Income statement · USD

Revenue
2023
452.9 m
2024
532.4 m
2025
554.0 m

SEC (XBRL)· 26 Feb 2026verified

Cost of revenue
2023
1.8 m
2024
1.8 m
2025
1.3 m

SEC (XBRL)· 26 Feb 2026verified

Gross profit
2023
159.2 m
2024
208.5 m
2025
240.8 m

SEC (XBRL)· 26 Feb 2026verified

Research & development
2023
13.7 m
2024
12.4 m
2025
13.8 m

SEC (XBRL)· 26 Feb 2026verified

Operating income
2023
-29.1 m
2024
23.6 m
2025
66.5 m

SEC (XBRL)· 26 Feb 2026verified

Depreciation & amortisation
2023
19.9 m
2024
—
2025
—

SEC (XBRL)· 29 Feb 2024verified

EBITDA
2023
-9.2 m ≈
2024
—
2025
—

SEC (XBRL)· 29 Feb 2024derived

Interest expense
2023
11.0 m
2024
11.2 m
2025
10.8 m

SEC (XBRL)· 26 Feb 2026verified

Pre-tax income
2023
-30.6 m
2024
19.3 m
2025
58.7 m

SEC (XBRL)· 26 Feb 2026verified

Income tax
2023
-2.4 m
2024
9.3 m
2025
18.7 m

SEC (XBRL)· 26 Feb 2026verified

Net income
2023
-28.2 m
2024
10.1 m
2025
40.0 m

SEC (XBRL)· 26 Feb 2026verified

Diluted EPS
2023
-2.37
2024
-1.19
2025
-0.34

SEC (XBRL)· 26 Feb 2026verified

Weighted average diluted shares
2023
28.0 m
2024
29.3 m
2025
30.5 m

SEC (XBRL)· 26 Feb 2026verified

Balance sheet · USD

Cash
2023
115.7 m
2024
39.2 m
2025
73.7 m

SEC (XBRL)· 26 Feb 2026verified

Receivables
2023
4.0 m
2024
16.8 m
2025
7.7 m

SEC (XBRL)· 26 Feb 2026verified

Current assets
2023
382.4 m
2024
354.5 m
2025
334.4 m

SEC (XBRL)· 26 Feb 2026verified

Property, plant & equipment, net
2023
4.9 m
2024
4.4 m
2025
4.5 m

SEC (XBRL)· 26 Feb 2026verified

Goodwill
2023
0
2024
—
2025
—

SEC (XBRL)· 29 Feb 2024verified

Intangibles (excl. goodwill)
2023
—
2024
—
2025
—

SEC (XBRL)· 01 Mar 2022verified

Total assets
2023
1.1 bn
2024
1.2 bn
2025
1.3 bn

SEC (XBRL)· 26 Feb 2026verified

Accounts payable
2023
7.2 m
2024
23.4 m
2025
28.3 m

SEC (XBRL)· 26 Feb 2026verified

Short-term debt
2023
0
2024
0
2025
—

SEC (XBRL)· 07 May 2025verified

Long-term debt
2023
67.8 m
2024
68.5 m
2025
113.0 m

SEC (XBRL)· 26 Feb 2026verified

Current liabilities
2023
78.5 m
2024
96.0 m
2025
99.1 m

SEC (XBRL)· 26 Feb 2026verified

Total liabilities
2023
209.3 m
2024
229.5 m
2025
288.8 m

SEC (XBRL)· 26 Feb 2026verified

Equity
2023
606.0 m †
2024
588.4 m †
2025
591.6 m †

SEC (XBRL)· 26 Feb 2026verified

Cash flow · USD

Operating cash flow
2023
-6.7 m
2024
-18.4 m
2025
-25.3 m

SEC (XBRL)· 26 Feb 2026verified

Capex
2023
2.1 m
2024
2.1 m
2025
2.3 m

SEC (XBRL)· 26 Feb 2026verified

Free cash flow
2023
-8.8 m ≈
2024
-20.5 m ≈
2025
-27.6 m ≈

SEC (XBRL)· 26 Feb 2026derived

Investing cash flow
2023
-15.9 m
2024
-48.4 m
2025
25.4 m

SEC (XBRL)· 26 Feb 2026verified

Financing cash flow
2023
-6.2 m
2024
-9.7 m
2025
34.3 m

SEC (XBRL)· 26 Feb 2026verified

Computed indicators

Growth

Revenue growth (YoY)
4.1%
computed by olivLawFY 2025
Revenue CAGR 3Y
11.0%
computed by olivLawFY 2022 → FY 2025
Revenue CAGR 5Y
-1.0%
computed by olivLawFY 2020 → FY 2025
EBIT growth (YoY)
182.1%
computed by olivLawFY 2025
Net income growth (YoY)
298.2%
computed by olivLawFY 2025
Net income CAGR 3Y
unavailable
the base of the ratio is not positive
Net income CAGR 5Y
-2.5%
computed by olivLawFY 2020 → FY 2025
EPS growth (YoY)
unavailable
the base of the ratio is not positive
EPS CAGR 3Y
unavailable
the base of the ratio is not positive
EPS CAGR 5Y
unavailable
the base of the ratio is not positive
FCF growth (YoY)
unavailable
the base of the ratio is not positive

Profitability

Gross margin
44.3%
computed by olivLawTTM to 30 Jun 2026
EBITDA margin
unavailable
input data missing
EBIT margin
10.8%
computed by olivLawTTM to 30 Jun 2026
Net margin
5.4%
computed by olivLawTTM to 30 Jun 2026
FCF margin
-6.3%
computed by olivLawTTM to 30 Jun 2026

Returns

ROE
5.0%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
ROA
2.4%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
ROIC
6.1%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
ROCE
4.8%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
Payout ratio (EPS)
unavailable
input data missing
Payout ratio (FCF)
unavailable
input data missing

Balance sheet

Net debt
44.9 m USD
computed by olivLawbalance sheet at 30 Jun 2026
Net debt / EBITDA
unavailable
input data missing
Debt / equity
0.2x
computed by olivLawbalance sheet at 30 Jun 2026
Interest coverage
3.9x
computed by olivLawTTM to 30 Jun 2026

Liquidity

Current ratio
9.9x
computed by olivLawbalance sheet at 30 Jun 2026
Quick ratio
unavailable
input data missing
Cash ratio
2.2x
computed by olivLawbalance sheet at 30 Jun 2026

Cash

Operating cash flow
-30.5 m USD
computed by olivLawTTM to 30 Jun 2026
Capital expenditure
1.0 m USD
computed by olivLawTTM to 30 Jun 2026
Free cash flow
-31.5 m USD
computed by olivLawTTM to 30 Jun 2026
FCF conversion
-115.7%
computed by olivLawTTM to 30 Jun 2026
Cash conversion
unavailable
input data missing

Efficiency

Days sales outstanding
1 days
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
Days inventory outstanding
unavailable
input data missing
Days payables outstanding
1,191 days
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
Cash conversion cycle
unavailable
input data missing

Market and valuation

Market capitalisation
20.3 m USD
computed by olivLawbalance sheet at 30 Jun 2026
Enterprise value
65.3 m USD
computed by olivLawbalance sheet at 30 Jun 2026
Market cap / net income TTM
0.7x
computed by olivLawTTM to 30 Jun 2026
P/E (TTM)
unavailable
insufficient data
Earnings yield
-62.7%
computed by olivLawTTM to 30 Jun 2026
P/B
0.0x
computed by olivLawbalance sheet at 30 Jun 2026
P/S
0.0x
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
EV/EBITDA
unavailable
input data missing
EV/EBIT
1.2x
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
EV/Sales
0.1x
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
P/FCF
unavailable
the base of the ratio is not positive
FCF yield
-154.7%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero
Shareholder yield (distributions)
unavailable
input data missing

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Insufficient data
What is missing
  • score weight coverage: 50.0% of at least 60%
  • valuation methods computed: 0 of at least 1

A scoring methodology on indicators and valuation, not investment advice.

Closing price

0.63 USD

04 Nov 2026Source: olivLaw, closing series

Market cap: 20.3 m USD

Key indicators

Market capitalisation
20.3 m USD
computed by olivLawbalance sheet at 30 Jun 2026
P/E (TTM)
unavailable
insufficient data
P/B
0.0x
computed by olivLawbalance sheet at 30 Jun 2026
EV/EBITDA
unavailable
input data missing
ROE
5.0%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
Net margin
5.4%
computed by olivLawTTM to 30 Jun 2026
Revenue growth (YoY)
4.1%
computed by olivLawFY 2025
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero

Coverage and freshness

31/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 30 Jun 2026
Latest balance sheet date: 30 Jun 2026
Share count (cover of the latest filing), as of: 31 Jul 2026
Source: SEC (XBRL)published 05 Aug 2026
verified 2075derived 145

Score by group

50% · Insufficient data

Estimated value range

unavailable — no valuation method could be computed

Valuation assumptions are editorial choices, not measured; beta is not measured.

Valuation methods

  • DCF (discounted cash flow)unavailable · the base of the ratio is not positive
  • Peers: EV/EBITDAunavailable · input data missing
  • Peers: P/Eunavailable · the base of the ratio is not positive
  • Dividend discount (DDM)unavailable · the company pays no dividend: a dividend model needs an explicit initiation assumption

no valuation method could be computed

Multiple comparisons use the SIC vertical: Insurance Agents, Brokers & Service (SIC 6411)

Classification (SIC) comparables group by industry code, not by economic activity; the direct group is an editorial selection by activity. Members' multiples are on their own trailing twelve months, at their own latest close.

Assumptions (illustrative, editorial)

Risk-free rate
4.3%
Equity risk premium
5.0%
Beta (default)
1.00
Cost of equity
9.3%
Terminal growth
2.5%

Factor scorecard

Insufficient data

Minimum-evidence gate: score weight coverage: 50.0% of at least 60%; valuation methods computed: 0 of at least 1

FactorValueScoreWeight used
ROIC · Quality6.1%43 (vs peers)21%
Net margin · Quality5.4%55 (vs peers)13%
FCF conversion · Quality-115.7%0 (on a fixed band)13%
Revenue CAGR 3Y · Growth11.0%91 (on a fixed band)17%
EPS CAGR 3Y · Growthunavailableunavailable—
Net debt / EBITDA · Balance sheetunavailableunavailable—
Interest coverage · Balance sheet3.9x37 (on a fixed band)13%
Current ratio · Balance sheet9.9x100 (on a fixed band)8%
P/E (TTM) · Valuationunavailableunavailable—
EV/EBITDA · Valuationunavailableunavailable—
FCF yield · Valuation-154.7%0 (on a fixed band)17%
Shareholder yield (distributions) · Returnsunavailableunavailable—
Payout ratio (FCF) · Returnsunavailableunavailable—

Factors without a value were dropped; the remaining weights were renormalised.

Score groups

  • Balance sheet62/100 · 2/3 factors with a value
  • Growth· partial91/100 · 1/2 factors with a value
  • Quality35/100 · 3/3 factors with a value
  • Returns· partialunavailable · 0/2 factors with a value
  • Valuation· partial0/100 · 1/3 factors with a value

A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

Memo

eHealth, Inc (EHTH). Latest full fiscal year: 2025; data up to 2026-06-30.

Figures computed from the financial statements: revenue 554.0 m USD in 2025; YoY growth 4.1%; net margin 5.4%; ROE 5.0%.

Valuation cannot be computed from the available data.

Insufficient data for a verdict (score weight coverage: 50.0% of at least 60%; valuation methods computed: 0 of at least 1).

Text generated deterministically from the figures shown; no language model. Not investment advice.

What supports the thesis

  • Revenue CAGR 3Y: 11.0%
  • Current ratio: 9.9x

What contradicts it

  • FCF conversion: -115.7%
  • FCF yield: -154.7%

Not assessed (insufficient data or a ratio without meaning): EPS CAGR 3Y, Net debt / EBITDA, P/E (TTM), EV/EBITDA, Shareholder yield (distributions), Payout ratio (FCF).

Versus the vertical median

Insurance Agents, Brokers & Service (SIC 6411) · same industry (4-digit SIC) · compared with 29 companies

Multiples and returns vs the median

P/E
—
vertical median 29.5x
EV/EBITDA
—
vertical median 16.2x
P/S
0.0x
vertical median 3.5x
below median (−98.9%)
P/B
0.0x
vertical median 4.6x
below median (−99.2%)
ROE
5.0%
vertical median 11.6%
below median (−57.2%)
Net margin
5.4%
vertical median 4.4%
above median (+24.2%)
EBIT margin
10.8%
vertical median 6.9%
above median (+57.8%)
Revenue YoY
4.1%
vertical median 17.3%
below median (−76.6%)
Net debt/EBITDA
—
vertical median -0.9x
Dividend yield
—
vertical median 1.0%

Price rebased to 100 (monthly, 5 years)

Companies in the vertical

Market capP/EROENet marginRevenue YoY1A / 3A
MRSHMarsh & Mclennan Companies, Inc.100.0 bn25.226.7%14.2%+10.3%+15% / +5%
XHGXChange TEC.INC85.9 bn——-204.9%+24.9%+253% / −100%
AJGArthur J. Gallagher & Co.73.9 bn47.16.7%10.0%+20.7%+16% / +16%
AONAon plc73.1 bn18.943.6%22.2%+9.4%−3% / +5%
WTWWillis Towers Watson PLC31.1 bn20.520.2%15.2%−2.2%+5% / +37%
BROBrown & Brown, Inc.24.5 bn22.19.7%17.6%+22.8%−8% / −1%
EQHEquitable Holdings, Inc.15.3 bn—-508.8%-8.7%−6.1%+20% / +83%
AIFUAIFU Inc.10.5 bn—-155.9%-408.8%−67.9%−84% / −100%
ACTEnact Holdings, Inc.6.6 bn10.712.7%53.8%+2.8%+25% / +74%
HGTYHagerty, Inc.6.5 bn108.025.6%4.4%+17.3%+40% / +121%
RYANRyan Specialty Holdings, Inc.5.2 bn49.919.4%3.2%+21.3%−18% / +4%
CRVLCorvel Corporation4.4 bn38.930.7%11.7%+7.0%+19% / +26%
WDHWaterdrop Inc.3.6 bn50.511.6%14.2%+49.8%−44% / −16%
ARXAccelerant Holdings3.3 bn—-241.6%-112.1%+51.5%+36% / unavailable
NPNeptune Insurance Holdings Inc.2.7 bn91.6—22.7%+33.7%+22% / unavailable
GSHDGoosehead Insurance, Inc.1.2 bn33.8—8.8%+16.2%−21% / −23%
HUIZHuize Holding Limited1.1 bn—1.0%0.3%+32.2%−31% / −48%
BWINThe Baldwin Insurance Group, Inc.1.1 bn—-10.7%-4.7%+8.3%+13% / +84%
RDZNRoadzen Inc.92.8 m——-46.9%+24.2%−37% / −78%
SLQTSelectQuote, Inc.88.1 m7.323.4%4.6%+6.0%−66% / −61%
EHTHeHealth, Inc20.3 m—5.0%5.4%+4.1%−87% / −93%
EZRAReliance Global Group, Inc.2.4 m—-123.4%-54.3%−11.6%−91% / −100%
LIFEEthos Technologies Inc.0—-50.8%-16.2%+52.0%unavailable / unavailable
CRD-ACrawford & Co——14.0%2.0%−2.2%+7% / +7%
YBYuanbao Inc.——152.7%29.9%+33.1%−43% / unavailable

1- and 3-year price returns: for EHTH from daily closes (the same as the performance table), for the other companies from month-end closes.

olivLaw engine forecast

The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

The engine has no published run for this company yet.

Valuation scenarios (editable assumptions)

Illustrative scenarios

Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

Bear
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Base
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Bull
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Nothing is saved.

Estimated price (USD)

Estimated priceBearBaseBull
1 years
15.75
Total return 2,381% · Per year 2,381%
27.76
Total return 4,274% · Per year 4,274%
41.70
Total return 6,470% · Per year 6,470%
3 years
17.34
Total return 2,632% · Per year 201%
34.19
Total return 5,286% · Per year 278%
56.09
Total return 8,737% · Per year 345%
5 years
19.09
Total return 2,907% · Per year 98%
42.10
Total return 6,534% · Per year 131%
75.44
Total return 11,786% · Per year 160%
What moves the 3-year price the most
  • Exit P/E± 8.55
  • Net margin± 5.98
  • Annual revenue growth± 4.62
  • Annual dilution± 0.50

AI analysis

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

Possibly outdated: the newest document it read is from 05 Aug 2026; since then the company filed 8-K (04 Nov 2026 · results).

In brief

eHealth is a private health insurance marketplace that guides consumers through enrollment in Medicare, individual, family and employer plans, earning commissions from insurance carriers. In 2026 the company is restructuring around a lifetime advisory model, and revenue fell 45% year-over-year in Q2 2026 3, with full-year guidance of 405.0 to 445.0 million USD 3.

SWOT

Strengths

  • The omnichannel platform and plan recommendation tools differentiate the offering in the market 1.
  • Long-standing carrier relationships and back-office integration support efficient application processing 1.
  • The model carries no underwriting risk and does not charge consumers directly, which limits financial exposure 1.

Weaknesses

  • Revenue is heavily concentrated in the Medicare segment, making the company sensitive to regulation 1.
  • Operating cash flow was negative in the recent quarter and net income stayed below zero 3.
  • Enrollment volume fell sharply in 2026, showing reliance on variable marketing spend 2.

Opportunities

  • The lifetime advisory model could raise retention and cross-selling of complementary products 3.
  • ICHRA development could extend the platform to brokers with strong employer relationships 2.
  • If cost reductions hold, the company could materially improve cash flow in 2027 3.

Threats

  • Medicare regulation can quickly change plan economics and enrollment access 1.
  • Carriers may cut commissions or sell directly, which would affect revenue 1.
  • A shift of online search toward AI assistants could reduce organic traffic to the platform 1.

Risks

  • Carrier dependencehigh

    Relationships are non-exclusive and can end on short notice, which could quickly reduce plan availability 1.

  • Medicare regulationhigh

    Enrollment and commission rules change often, and non-compliance can lead carriers to require corrective action 1.

  • Customer acquisition costmedium

    If digital traffic falls or costs rise, marketing efficiency could decline 1.

  • Communications compliancemedium

    Calls, emails and texts are subject to strict laws, and violations can create significant liability 1.

  • Liquidity and commissions receivablemedium

    The commissions receivable balance is large relative to available cash, and its realization depends on member retention 3.

Investment thesis

What would need to be true (bull case)

  • If cost reductions and the advisory model deliver, the company could return to sustainable growth from 2027 2.
  • Medicare demographics and the product value proposition could support volume over the long term 1.
  • If cross-selling of complementary products grows, value per member could rise 3.

What would break the thesis

  • If Medicare volume does not recover, revenue could stay below earlier levels 2.
  • If carriers cut commissions or sell directly, the company's margins could shrink 1.
  • Operating cash flow could remain weak if restructuring benefits are delayed 3.

What to watch

  • Q3 2026 results and Medicare enrollment trendsQ3 2026
  • Delivery against 2026 revenue and adjusted EBITDA guidance2026
  • ICHRA progress and expansion of broker partnerships2027
  • Evolution of commissions receivable and operating cash flownext 10-K

Products, market & competition

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

Possibly outdated: the newest document it read is from 05 Aug 2026; since then the company filed 8-K (04 Nov 2026 · results).

The business

eHealth, Inc. presents itself as a private health insurance marketplace with a technology and service platform offering consumers education and enrollment solutions 1. It earns revenue from commissions paid by insurance carriers, the platform being free to consumers, and it does not take on underwriting risk 1. The platform includes over 180 carriers nationwide 1.

The omnichannel model lets consumers enroll online, by telephone with a licensed agent, or through a hybrid interaction with live chat and co-browsing 1. The plan recommendation tool analyzes beneficiaries' health information against plan data 1. The company has integrated artificial intelligence into its telephonic platform to reduce wait times 1.

Segments

Medicare segment

The Medicare segment is the majority of the business, constituting approximately 96% of revenue in 2025 1. Commissions on Medicare Advantage plans are capped by CMS, and in 2026 enrollment volume fell as variable marketing spend was reduced 12.

Employer and Individual segment

The E&I segment covers individual and family plans, small business plans and ancillary products such as dental and vision 1. ICHRA, under which employers reimburse employees for premiums, has grown among large employers but remains smaller than Medicare 1.

Market context

The US health insurance market rests on Medicare, ACA programs and employer plans, and consumers increasingly compare options online 1. Roughly 10,000 people age into Medicare daily, supporting long-term demand for Medicare Advantage 1. In the near term, carrier cost pressures and regulatory changes are reducing enrollment volume 1.

Consumer search is shifting toward AI-assisted tools, which may change how platforms reach customers 1. If organic traffic declines, customer acquisition costs could rise and the company could need alternative channels 1.

Trends

  • Medicare Advantage carrier pressuremixed

    Carriers are scaling back growth and changing compensation structures, which could limit plan availability and eHealth's revenue 1. In the 2025 enrollment period carriers reacted to high medical costs, and commission rates rose for eHealth 1.

  • Medicare regulatory changesheadwind

    Removing the special enrollment period for dual-eligible and LIS beneficiaries reduced Medicare enrollments outside the annual period, and standalone Part D plans declined sharply 1. If regulation keeps narrowing enrollment, volume could stay low 1.

  • Ageing population and Medicare demandtailwind

    A large number of people enter Medicare each day, and the value proposition of Medicare Advantage remains attractive to consumers 1. This could support long-term growth if enrollments recover 1.

  • Marketing costs and digital competitionheadwind

    Rising acquisition costs and changing online search reduce the efficiency of traditional channels, and the company has cut variable marketing spend 12. If digital visibility cannot be restored, spending could rise without a matching increase in enrollments 1.

Competitive position

eHealth competes with government insurance exchanges, direct-to-consumer channels, national telesales brokers, online lead generators and local agents 1. Many carriers sell directly through call centers and their own websites, and some competitors have larger financial and marketing resources 1.

Carrier relationships are non-exclusive and can be terminated on short notice, so portfolio changes can quickly affect offerings and revenue 1. Differentiation rests on back-office integration with many carriers and the omnichannel model 1.

  • Government Medicare and ACA exchanges

    Compete through official enrollment channels that offer consumers a direct route to coverage 1.

  • Carriers that sell directly

    Sell plans through call centers and their own websites, potentially bypassing the eHealth platform 1.

  • National telesales brokers

    Compete for the same consumers with sales teams and marketing resources 1.

  • Online lead generators

    Capture search traffic and can steer consumers toward competing plans 1.

News & filings

In the press

No news in our archive over the last 180 days.

SEC filings

Sources

  1. [1] Form 10-K, fiscal year ended 2025-12-31 · SEC / eHealth, Inc. · 26 Feb 2026
  2. [2] Form 10-Q, quarter ended 2026-06-30 · SEC / eHealth, Inc. · 05 Aug 2026
  3. [3] Form 8-K, results release (exhibit 99.1) · SEC / eHealth, Inc. · 04 Aug 2026

Figures computed by olivLaw from SEC filings and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.