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olivLaw · US equity research

Monster Beverage Corporation MNST

Bottled & Canned Soft Drinks & Carbonated Waters · SIC 2086 · Vertical: Bottled & Canned Soft Drinks & Carbonated Waters (SIC 2086)

48.75USD+3.33% · 1 dayClose 04 Nov 2026

Monster Beverage develops, markets and distributes energy drinks under several brands, with a smaller craft beer and hard seltzer business. The company reported record annual net sales in 2025 and accelerating international growth in 2026, which makes its reliance on distribution partner TCCC and energy drink regulation the key items to follow.

At the close of 04 Nov 2026, Monster Beverage Corporation (MNST) stock was 48.75 USD (+3.33% on the day), with market capitalisation 47.8 bn USD, P/E 21.0 on diluted EPS of 2.32 USD over the last 12 months, beta 0.33, 52-week range 33.15–49.97 USD. Latest reported quarter (Q2 2026): revenue of 2.5 bn USD (+20.2% YoY), net income of 584.5 m USD (+19.6% YoY).

Data as of · AI analysis dated · Source: SEC filings and closing prices, computed by olivLaw.

Market cap
47.8 bn USD
shares as of 31 Jul 2026
P/E (TTM)
21.0
Diluted EPS TTM 2.32 · TTM to 30 Jun 2011
E/P (TTM)
4.75%
TTM to 30 Jun 2011
Dividend yield
unavailable
Beta (2y)
0.33
Volatility (1y) 26%
52-week range
33.1549.97

Price history

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Technical reading

RSI (14)
66.2
strong (55–70)
Bollinger (20, 2)
42.89 – 48.98
in the upper half of the band · %B 0.96 · band width 13.3%
SMA 50 / 200
44.73 / 43.21
uptrend (price > SMA50 > SMA200)
MACD (12, 26, 9)
0.93 / 0.68
MACD above signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyS&P 500vs S&P 500Vertical median
1 month+12.0%−1.1%+13.1 pp—
3 months+3.2%−0.5%+3.7 pp—
6 months+26.3%+4.4%+21.9 pp—
Year to date+27.2%+12.3%+14.9 pp—
1 year+45.8%+13.5%+32.3 pp+18.3%
3 years+75.5%+76.4%−0.9 pp+2.6%
5 years+112.8%+63.7%+49.1 pp—
Max drawdown (1y)
−17.7%
26 Feb 2026 → 30 Mar 2026
Max drawdown (5y)
−26.0%
13 Mar 2024 → 08 Aug 2024
Compound annual growth (5y)
+16.3%
S&P 500 +10.4%

Price returns, dividends excluded.

Quarterly results

Latest quarter: Q2 2026 · 30 Jun 2026

Revenue
2.5 bn USD
+20.2% YoY
Net income
584.5 m USD
+19.6% YoY
Diluted EPS
unavailable
unavailable YoY
net / operating
23.0% / 29.2%

Quarterly margins

Quarterly statements · USD

Fiscal yearQ3 '24Q4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26
Revenue1.9 bn1.8 bn1.9 bn2.1 bn2.2 bn2.1 bn2.4 bn2.5 bn
Cost of revenue881.2 m809.6 m806.6 m935.2 m972.7 m947.7 m1.1 bn1.1 bn
Gross profit999.8 m1.0 bn1.0 bn1.2 bn1.2 bn1.2 bn1.3 bn1.4 bn
Operating income479.9 m381.2 m569.7 m631.6 m675.4 m542.6 m730.0 m740.4 m
Depreciation & amortisation19.9 m ≈20.6 m24.8 m27.6 m ≈29.6 m ≈32.4 m28.4 m29.8 m ≈
Pre-tax income474.1 m386.1 m578.0 m646.7 m689.5 m568.3 m750.1 m768.3 m
Income tax103.2 m115.4 m135.0 m157.9 m165.1 m119.1 m180.6 m183.7 m
Net income370.9 m270.7 m443.0 m488.8 m524.5 m449.2 m569.5 m584.5 m
Operating cash flow618.4 m ≈461.7 m507.6 m466.0 m ≈745.1 m ≈379.4 m605.0 m509.2 m ≈
Capex47.0 m ≈91.3 m29.1 m31.4 m ≈43.6 m ≈28.2 m20.6 m48.4 m ≈
Share repurchases535.7 m ≈1.7 m16.6 m0 ≈27.3 m ≈59.7 m134.0 m8.0 k ≈

≈ derived quarter (cumulative difference / share-days average)

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Fiscal years

Fiscal year20182019202020212022202320242025
Revenue3.8 bn4.2 bn4.6 bn5.5 bn6.3 bn7.1 bn7.5 bn8.3 bn
Revenue YoY+13.0%+10.3%+9.5%+20.5%+13.9%+13.1%+4.9%+10.7%
Net income993.0 m1.1 bn1.4 bn1.4 bn1.2 bn1.6 bn1.5 bn1.9 bn
Net income YoY+21.0%+11.6%+27.2%−2.3%−13.5%+36.9%−7.5%+26.3%
Diluted EPSunavailableunavailableunavailableunavailableunavailableunavailableunavailableunavailable
Diluted EPS YoYunavailableunavailableunavailableunavailableunavailableunavailableunavailableunavailable
net %26.1%26.4%30.7%24.9%18.9%22.8%20.1%23.0%
Free cash flow1.1 bn1.0 bn1.3 bn1.1 bn699.0 m1.5 bn1.7 bn2.0 bn

Reported results vs expectations

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Balance sheet & financial health

Fiscal year 2025 · 31 Dec 2025

Cash
2.1 bn USD
Financial debt
unavailable USD
Net debt
unavailable USD
Equity
8.3 bn USD
Total assets
10.0 bn USD
Debt / equity
unavailable
Current ratio
3.70x
ROE
26.8%
ROA
21.5%
FCF margin
23.7%

Financial statements (source on every figure)

Revenue and net income (USD)

Margins

Income statement · USD

Revenue
2023
7.1 bn
2024
7.5 bn
2025
8.3 bn

SEC (XBRL)· 27 Feb 2026verified

Cost of revenue
2023
3.3 bn
2024
3.4 bn
2025
3.7 bn

SEC (XBRL)· 27 Feb 2026verified

Gross profit
2023
3.8 bn
2024
4.0 bn
2025
4.6 bn

SEC (XBRL)· 27 Feb 2026verified

Operating income
2023
2.0 bn
2024
1.9 bn
2025
2.4 bn

SEC (XBRL)· 27 Feb 2026verified

Depreciation & amortisation
2023
68.9 m
2024
80.4 m
2025
114.4 m

SEC (XBRL)· 27 Feb 2026verified

EBITDA
2023
2.0 bn ≈
2024
2.0 bn ≈
2025
2.5 bn ≈

SEC (XBRL)· 27 Feb 2026derived

Pre-tax income
2023
2.1 bn
2024
2.0 bn
2025
2.5 bn

SEC (XBRL)· 27 Feb 2026verified

Income tax
2023
437.5 m
2024
480.4 m
2025
577.1 m

SEC (XBRL)· 27 Feb 2026verified

Net income
2023
1.6 bn
2024
1.5 bn
2025
1.9 bn

SEC (XBRL)· 27 Feb 2026verified

Weighted average diluted shares
2023
1.1 bn
2024
1.0 bn
2025
984.5 m

SEC (XBRL)· 27 Feb 2026verified

Balance sheet · USD

Cash
2023
2.3 bn
2024
1.5 bn
2025
2.1 bn

SEC (XBRL)· 27 Feb 2026verified

Receivables
2023
1.2 bn
2024
1.2 bn
2025
1.6 bn

SEC (XBRL)· 27 Feb 2026verified

Inventories
2023
971.4 m
2024
737.1 m
2025
799.6 m

SEC (XBRL)· 27 Feb 2026verified

Current assets
2023
5.6 bn
2024
3.6 bn
2025
5.4 bn

SEC (XBRL)· 27 Feb 2026verified

Property, plant & equipment, net
2023
890.8 m
2024
1.0 bn
2025
1.1 bn

SEC (XBRL)· 27 Feb 2026verified

Goodwill
2023
1.4 bn
2024
1.3 bn
2025
1.3 bn

SEC (XBRL)· 27 Feb 2026verified

Intangibles (excl. goodwill)
2023
1.4 bn
2024
1.4 bn
2025
1.4 bn

SEC (XBRL)· 27 Feb 2026verified

Total assets
2023
9.7 bn
2024
7.7 bn
2025
10.0 bn

SEC (XBRL)· 27 Feb 2026verified

Accounts payable
2023
564.4 m
2024
466.8 m
2025
566.0 m

SEC (XBRL)· 27 Feb 2026verified

Short-term debt
2023
0
2024
0
2025
—

SEC (XBRL)· 09 May 2025verified

Long-term debt
2023
0
2024
374.0 m
2025
—

SEC (XBRL)· 28 Feb 2025verified

Current liabilities
2023
1.2 bn
2024
1.1 bn
2025
1.4 bn

SEC (XBRL)· 27 Feb 2026verified

Equity
2023
8.2 bn †
2024
6.0 bn †
2025
8.3 bn †

SEC (XBRL)· 27 Feb 2026verified

Cash flow · USD

Operating cash flow
2023
1.7 bn
2024
1.9 bn
2025
2.1 bn

SEC (XBRL)· 27 Feb 2026verified

Capex
2023
221.4 m
2024
264.1 m
2025
132.3 m

SEC (XBRL)· 27 Feb 2026verified

Free cash flow
2023
1.5 bn ≈
2024
1.7 bn ≈
2025
2.0 bn ≈

SEC (XBRL)· 27 Feb 2026derived

Investing cash flow
2023
-193.4 m
2024
733.7 m
2025
-1.3 bn

SEC (XBRL)· 27 Feb 2026verified

Financing cash flow
2023
-542.6 m
2024
-3.3 bn
2025
-324.4 m

SEC (XBRL)· 27 Feb 2026verified

Share repurchases
2023
659.0 m
2024
3.8 bn
2025
103.6 m

SEC (XBRL)· 27 Feb 2026verified

Computed indicators

Growth

Revenue growth (YoY)
10.7%
computed by olivLawFY 2025
Revenue CAGR 3Y
9.5%
computed by olivLawFY 2022 → FY 2025
Revenue CAGR 5Y
12.5%
computed by olivLawFY 2020 → FY 2025
EBIT growth (YoY)
25.3%
computed by olivLawFY 2025
Net income growth (YoY)
26.3%
computed by olivLawFY 2025
Net income CAGR 3Y
16.9%
computed by olivLawFY 2022 → FY 2025
Net income CAGR 5Y
6.2%
computed by olivLawFY 2020 → FY 2025
EPS growth (YoY)
unavailable
input data missing
EPS CAGR 3Y
unavailable
input data missing
EPS CAGR 5Y
unavailable
input data missing
FCF growth (YoY)
18.1%
computed by olivLawFY 2025

Profitability

Gross margin
55.5%
computed by olivLawTTM to 30 Jun 2026
EBITDA margin
30.5%
computed by olivLawTTM to 30 Jun 2026
EBIT margin
29.2%
computed by olivLawTTM to 30 Jun 2026
Net margin
23.1%
computed by olivLawTTM to 30 Jun 2026
FCF margin
22.8%
computed by olivLawTTM to 30 Jun 2026

Returns

ROE
25.7%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
ROA
21.2%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
ROIC
unavailable
input data missing
ROCE
27.8%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
Payout ratio (EPS)
unavailable
input data missing
Payout ratio (FCF)
unavailable
input data missing

Balance sheet

Net debt
unavailable
input data missing
Net debt / EBITDA
unavailable
input data missing
Debt / equity
unavailable
input data missing
Interest coverage
unavailable
input data missing

Liquidity

Current ratio
3.7x
computed by olivLawbalance sheet at 30 Jun 2026
Quick ratio
3.2x
computed by olivLawbalance sheet at 30 Jun 2026
Cash ratio
1.3x
computed by olivLawbalance sheet at 30 Jun 2026

Cash

Operating cash flow
2.2 bn USD
computed by olivLawTTM to 30 Jun 2026
Capital expenditure
140.8 m USD
computed by olivLawTTM to 30 Jun 2026
Free cash flow
2.1 bn USD
computed by olivLawTTM to 30 Jun 2026
FCF conversion
98.6%
computed by olivLawTTM to 30 Jun 2026
Cash conversion
79.7%
computed by olivLawTTM to 30 Jun 2026

Efficiency

Days sales outstanding
68 days
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
Days inventory outstanding
68 days
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
Days payables outstanding
55 days
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
Cash conversion cycle
80 days
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026

Market and valuation

Market capitalisation
47.8 bn USD
computed by olivLawbalance sheet at 30 Jun 2026
Enterprise value
unavailable
input data missing
Market cap / net income TTM
22.4x
computed by olivLawTTM to 30 Jun 2026
P/E (TTM)
22.4x
computed by olivLawTTM to 30 Jun 2026
Earnings yield
4.5%
computed by olivLawTTM to 30 Jun 2026
P/B
5.1x
computed by olivLawbalance sheet at 30 Jun 2026
P/S
5.2x
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
EV/EBITDA
unavailable
input data missing
EV/EBIT
unavailable
input data missing
EV/Sales
unavailable
input data missing
P/FCF
22.8x
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
FCF yield
4.4%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero
Shareholder yield (distributions)
0.5%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Insufficient data
What is missing
  • score weight coverage: 50.0% of at least 60%
  • valuation methods computed: 0 of at least 1

A scoring methodology on indicators and valuation, not investment advice.

Closing price

48.75 USD

04 Nov 2026Source: olivLaw, closing series

Market cap: 47.8 bn USD

Key indicators

Market capitalisation
47.8 bn USD
computed by olivLawbalance sheet at 30 Jun 2026
P/E (TTM)
22.4x
computed by olivLawTTM to 30 Jun 2026
P/B
5.1x
computed by olivLawbalance sheet at 30 Jun 2026
EV/EBITDA
unavailable
input data missing
ROE
25.7%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
Net margin
23.1%
computed by olivLawTTM to 30 Jun 2026
Revenue growth (YoY)
10.7%
computed by olivLawFY 2025
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero

Coverage and freshness

29/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 30 Jun 2026
Latest balance sheet date: 30 Jun 2026
Share count (cover of the latest filing), as of: 31 Jul 2026
Source: SEC (XBRL)published 07 Aug 2026
verified 2151derived 178

Score by group

50% · Insufficient data

Estimated value range

unavailable — no valuation method could be computed

Valuation assumptions are editorial choices, not measured; beta is not measured.

Valuation methods

  • DCF (discounted cash flow)unavailable · input data missing
  • Peers: EV/EBITDAunavailable · net debt missing: EV cannot be bridged to equity (missing debt is not zero)
  • Peers: P/Eunavailable · not enough peers
  • Dividend discount (DDM)unavailable · the company pays no dividend: a dividend model needs an explicit initiation assumption

no valuation method could be computed

Multiple comparisons use the SIC vertical: Bottled & Canned Soft Drinks & Carbonated Waters (SIC 2086)

Classification (SIC) comparables group by industry code, not by economic activity; the direct group is an editorial selection by activity. Members' multiples are on their own trailing twelve months, at their own latest close.

Assumptions (illustrative, editorial)

Risk-free rate
4.3%
Equity risk premium
5.0%
Beta (default)
1.00
Cost of equity
9.3%
Terminal growth
2.5%

Factor scorecard

Insufficient data

Minimum-evidence gate: score weight coverage: 50.0% of at least 60%; valuation methods computed: 0 of at least 1

FactorValueScoreWeight used
ROIC · Qualityunavailableunavailable—
Net margin · Quality23.1%100 (vs peers)13%
FCF conversion · Quality98.6%98 (on a fixed band)13%
Revenue CAGR 3Y · Growth9.5%79 (on a fixed band)17%
EPS CAGR 3Y · Growthunavailableunavailable—
Net debt / EBITDA · Balance sheetunavailableunavailable—
Interest coverage · Balance sheetunavailableunavailable—
Current ratio · Balance sheet3.7x100 (on a fixed band)8%
P/E (TTM) · Valuation22.4x34 (on a fixed band)21%
EV/EBITDA · Valuationunavailableunavailable—
FCF yield · Valuation4.4%55 (on a fixed band)17%
Shareholder yield (distributions) · Returns0.5%7 (on a fixed band)13%
Payout ratio (FCF) · Returnsunavailableunavailable—

Factors without a value were dropped; the remaining weights were renormalised.

Score groups

  • Balance sheet· partial100/100 · 1/3 factors with a value
  • Growth· partial79/100 · 1/2 factors with a value
  • Quality99/100 · 2/3 factors with a value
  • Returns· partial7/100 · 1/2 factors with a value
  • Valuation43/100 · 2/3 factors with a value

A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

Memo

Monster Beverage Corp (MNST). Latest full fiscal year: 2025; data up to 2026-06-30.

Figures computed from the financial statements: revenue 8.3 bn USD in 2025; YoY growth 10.7%; net margin 23.1%; ROE 25.7%.

Valuation cannot be computed from the available data.

Insufficient data for a verdict (score weight coverage: 50.0% of at least 60%; valuation methods computed: 0 of at least 1).

Text generated deterministically from the figures shown; no language model. Not investment advice.

What supports the thesis

  • Net margin: 23.1%
  • FCF conversion: 98.6%
  • Revenue CAGR 3Y: 9.5%
  • Current ratio: 3.7x

What contradicts it

  • Shareholder yield (distributions): 0.5%

Not assessed (insufficient data or a ratio without meaning): ROIC, EPS CAGR 3Y, Net debt / EBITDA, Interest coverage, EV/EBITDA, Payout ratio (FCF).

Versus the vertical median

Bottled & Canned Soft Drinks & Carbonated Waters (SIC 2086) · same industry (4-digit SIC) · compared with 9 companies

The size band was not applied: too few companies would have remained; the vertical includes much smaller or larger companies.

Multiples and returns vs the median

P/E
22.4x
vertical median 51.4x
below median (−56.3%)
EV/EBITDA
—
vertical median —
P/S
5.2x
vertical median 1.5x
above median (+249.5%)
P/B
5.1x
vertical median —
ROE
25.7%
vertical median 17.9%
above median (+43.7%)
Net margin
23.1%
vertical median 6.3%
above median (+265.3%)
EBIT margin
29.2%
vertical median 9.2%
above median (+217.3%)
Revenue YoY
10.7%
vertical median 3.7%
above median (+186.0%)
Net debt/EBITDA
—
vertical median —
Dividend yield
—
vertical median —

Price rebased to 100 (monthly, 5 years)

Companies in the vertical

Market capP/EROENet marginRevenue YoY1A / 3A
MNSTMonster Beverage Corp47.8 bn22.425.7%23.1%+10.7%+46% / +75%
CELHCelsius Holdings, Inc.7.8 bn104.310.5%4.2%+85.5%−25% / −38%
FIZZNational Beverage Corp.3.5 bn20.240.1%14.8%−1.7%+11% / −21%
COKECoca-Cola Consolidated, Inc.1.5 bn2.590.0%7.5%+4.8%+25% / +178%
REEDReed's, Inc.12.0 m—-14,800.0%-63.5%−10.2%−80% / −92%
AKO-AAndina Bottling Co Inc——25.2%8.0%+3.7%+18% / +105%
FMXMexican Economic Development, Inc.——12.0%5.1%−9.9%+36% / +3%
ZVIAZevia PBC——-18.0%-4.8%+4.0%−55% / −44%
KOFCoca Cola Femsa Sab De Cv—82.6——+18.2%+33% / +38%
CCEPCOCA-COLA EUROPACIFIC PARTNERS plc——23.8%9.3%+2.3%+26% / +91%

1- and 3-year price returns: for MNST from daily closes (the same as the performance table), for the other companies from month-end closes.

olivLaw engine forecast

The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

Valuation scenarios (editable assumptions)

Illustrative scenarios

Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

Bear
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Base
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Bull
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Nothing is saved.

Estimated price (USD)

Estimated priceBearBaseBull
1 years
30.27
Total return -38% · Per year -38%
53.40
Total return 10% · Per year 10%
80.27
Total return 65% · Per year 65%
3 years
32.43
Total return -33% · Per year -13%
64.07
Total return 31% · Per year 10%
105.30
Total return 116% · Per year 29%
5 years
34.74
Total return -29% · Per year -7%
76.87
Total return 58% · Per year 10%
138.14
Total return 183% · Per year 23%
What moves the 3-year price the most
  • Exit P/E± 16.02
  • Net margin± 11.21
  • Annual revenue growth± 8.78
  • Annual dilution± 0.94

AI analysis

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

In brief

Monster Beverage develops, markets and distributes energy drinks under several brands, with a smaller craft beer and hard seltzer business. The company reported record annual net sales in 2025 and accelerating international growth in 2026, which makes its reliance on distribution partner TCCC and energy drink regulation the key items to follow.

SWOT

Strengths

  • The main brand is dominant in the energy drink category, and the company has a global distribution network through its partners.
  • Gross margin remains high and operating cash flow is solid, allowing investment in marketing and innovation.
  • The brand portfolio is diverse, with product lines for different consumer segments, from premium energy drinks to affordable options.

Weaknesses

  • Sales are concentrated mainly in a single product category, which makes the company vulnerable to shifts in demand.
  • The company relies on third parties for production and distribution, which limits control over costs and quality.
  • The close relationship with TCCC, which is also a major shareholder, may limit strategic flexibility in some situations.

Opportunities

  • International expansion remains an important growth source, especially in markets where the energy drink category is still developing.
  • New product launches and expansion into wellness segments could attract new consumers and increase consumption frequency.
  • Acquisitions of brands or production capacity could accelerate growth if integrated effectively.

Threats

  • Regulation of caffeine, sales to minors and taxes on energy drinks could reduce volumes and raise costs.
  • Large beverage competitors could launch similar products and contest shelf space.
  • Costs of raw materials, packaging, freight and tariffs could weigh on margins.

Risks

  • Dependence on TCCChigh

    The company relies on TCCC's distribution network, and any disagreements with this partner could affect sales and distribution.

  • Concentrated productionhigh

    Production depends on a few co-packers and limited company facilities, and a disruption could affect delivery capacity.

  • Regulationmedium

    Legislation on energy and alcohol drinks could restrict sales, require labeling or increase taxes.

  • Costs and tariffsmedium

    Rising costs for aluminum, ingredients, fuel and tariffs could reduce margins if they cannot be passed on to customers.

  • Currency and international riskmedium

    Expansion outside the US exposes the company to currency fluctuations and to political and economic risks specific to each market.

Investment thesis

What would need to be true (bull case)

  • Sales growth in the second quarter of 2026 and international expansion could support sustained growth if demand in the energy drink category holds.
  • Gross margin benefited from price increases, and the company keeps a leading position in its category, giving it bargaining power.
  • Strong operating cash flow could finance investment in innovation, marketing and possible acquisitions.

What would break the thesis

  • If marketing spending grows faster than sales, operating margin could be pressured in coming periods.
  • Dependence on one main segment and one main distribution partner could become a vulnerability if strategy shifts.
  • Stricter rules on caffeine and health-conscious consumers could slow demand in mature markets.

What to watch

  • Trend in gross margin and the effect of price increases against aluminum cost increasesQ3 2026
  • Growth of international sales and their share of net salesQ3 2026
  • Trend in marketing expenses and operating margin2026

Products, market & competition

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

The business

Monster Beverage Corporation, based in Corona, California, is a holding company that operates through its subsidiaries, mainly developing and selling energy drinks under brands such as Monster Energy, Reign, Bang, NOS and Full Throttle. The company grew from a juice and natural soda business dating to 1992, including through the 2015 acquisition of energy brands from The Coca-Cola Company and the 2023 acquisition of the Bang Energy business. Most finished products are made by third-party bottlers and co-packers, while key flavors are developed in company facilities. Monster mainly sells to bottlers and distributors, and in some cases directly to retail chains.

Segments

Monster Energy Drinks

This segment, which includes Monster Energy, Reign Total Body Fuel, Bang Energy and the Reign Storm and Storm wellness brands, accounts for the large majority of sales, 92.4% of net sales in 2025 1. It sells ready-to-drink beverages mainly to bottlers and distributors, and its gross margin is generally higher than that of the Strategic Brands segment 1.

Trends

  • International growthtailwind

    Sales to customers outside the United States rose strongly in 2026, supporting total company growth. If this trend continues, it could offset a slowdown in the US market.

  • Cost pressureheadwind

    Rising costs for aluminum cans, freight and tariffs could compress margins if they cannot be fully passed on to customers. The company noted that higher prices supported gross margin, but raw material costs remain a source of uncertainty.

  • Marketing investmentmixed

    The company has raised marketing budgets, including sponsorships and digital campaigns, to attract new consumers. These investments may support long-term growth but weigh on short-term operating margin.

  • Energy drink regulationheadwind

    Federal, state and local proposals such as sales restrictions, caffeine limits or taxes could affect sales. Critical articles about caffeine content add reputational pressure.

Competitive position

The energy drink market is competitive, and the company faces pressure from other energy drink brands and from large consumer goods companies entering the category. Changes in retail channels and concentration among co-packers add to competitive risk. The relationship with TCCC, which holds shares and distributes products, is both an advantage and a source of dependence.

  • The Coca-Cola CompanyKO

    Distribution partner and source of energy brands acquired in 2015, but through its bottler network it could also become a direct competitor in the category.

  • Celsius HoldingsCELH

    Direct competitor in energy drinks with positioning oriented toward fitness and wellness.

  • Red Bull

    Private competitor in energy drinks with global distribution reach and high brand recognition.

  • PepsiCoPEP

    Large beverage company that could expand its energy portfolio and compete for shelf space at retail.

News & filings

In the press

SEC filings

Sources

  1. [1] Form 10-K, fiscal year ended 2025-12-31 · SEC / Monster Beverage Corporation · 27 Feb 2026
  2. [2] Form 10-Q, quarter ended 2026-06-30 · SEC / Monster Beverage Corporation · 07 Aug 2026
  3. [3] Form 8-K, results release (exhibit 99.1) · SEC / Monster Beverage Corporation · 06 Aug 2026

Figures computed by olivLaw from SEC filings and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.