olivLaw · US equity research
Purple Innovation, Inc. PRPL
Household Furniture · SIC 2510 · Vertical: Household Furniture (SIC 2510)
Purple Innovation designs and sells mattresses and pillows built on its patented Hyper-Elastic Polymer technology, through direct channels and retail partners. The company is in a difficult stretch: sales are falling, but growth in its showrooms and better margins outline a path to recovery, while heavy debt and going-concern risk remain central concerns.
The AI analysis may be outdated: new filings came after its sources (see the «AI analysis» section).
At the close of 04 Nov 2026, Purple Innovation, Inc. (PRPL) stock was 2.80 USD (+11.11% on the day), with market capitalisation 44.8 m USD, beta 1.46, 52-week range 1.87–21.25 USD. Latest reported quarter (Q3 2026): revenue of 96.5 m USD (−18.7% YoY), net income of -1.4 m USD, diluted EPS -0.33 USD.
Data as of · AI analysis dated · Source: SEC filings and closing prices, computed by olivLaw.
Price history
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Technical reading
- RSI (14)
- 51.3
- neutral
- Bollinger (20, 2)
- 1.62 – 3.37
- in the upper half of the band · %B 0.68 · band width 70.3%
- SMA 50 / 200
- 2.82 / 10.24
- downtrend (price < SMA50 < SMA200)
- MACD (12, 26, 9)
- 0.01 / -0.08
- MACD above signal
Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).
Performance
| Company | S&P 500 | vs S&P 500 | Vertical median | |
|---|---|---|---|---|
| 1 month | +28.4% | −1.1% | +29.5 pp | — |
| 3 months | −69.8% | −0.5% | −69.3 pp | — |
| 6 months | −78.3% | +4.4% | −82.6 pp | — |
| Year to date | −83.8% | +12.3% | −96.1 pp | — |
| 1 year | −86.1% | +13.5% | −99.7 pp | +19.2% |
| 3 years | −87.7% | +76.4% | −164.1 pp | +33.5% |
| 5 years | −99.4% | +63.7% | −163.1 pp | — |
Price returns, dividends excluded.
Quarterly results
Latest quarter: Q3 2026 · 30 Sept 2026
Quarterly margins
Quarterly statements · USD
| Fiscal year | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | Q3 '26 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 129.0 m | 104.2 m | 105.1 m | 118.8 m | 140.7 m | 95.7 m | 98.3 m | 96.5 m |
| Cost of revenue | 73.7 m | 63.1 m | 62.6 m | 62.3 m | 96.8 m | 60.5 m | 53.9 m | 54.6 m |
| Gross profit | 55.3 m | 41.0 m | 42.5 m | 56.5 m | 43.9 m | 35.2 m | 44.4 m | 41.9 m |
| Research & development | 2.4 m | 2.5 m | 2.2 m | 2.4 m | 2.6 m | 2.4 m | 2.5 m | 2.4 m |
| Operating income | -7.7 m | -14.5 m | -14.2 m | -12.1 m | -2.2 m | -16.8 m | -4.3 m | -9.8 m |
| Depreciation & amortisation | 7.9 m | 5.1 m | 4.8 m ≈ | 9.8 m ≈ | 4.4 m | 4.4 m | 4.5 m ≈ | 4.5 m ≈ |
| Interest expense | 4.5 m | 4.8 m | 7.5 m | 8.2 m | 8.3 m | 8.2 m | 7.8 m | 8.1 m |
| Pre-tax income | -8.6 m | -19.1 m | -17.3 m | -11.7 m | -3.2 m | -30.5 m | -3.2 m | -1.3 m |
| Income tax | -113.0 k | 41.0 k | 54.0 k | 53.0 k | 59.0 k | 47.0 k | 32.0 k | 76.0 k |
| Net income | -8.5 m | -19.1 m | -17.3 m | -11.7 m | -3.2 m | -30.5 m | -3.2 m | -1.4 m |
| Diluted EPS | -0.08 ≈ | -0.18 | -4.01 | -2.71 | -0.01 ≈ | -0.28 | -0.74 | -0.33 |
| Operating cash flow | 6.8 m | -23.1 m | -4.0 m ≈ | -968.0 k ≈ | -5.8 m | 3.0 m | 647.0 k ≈ | 7.0 m ≈ |
| Capex | 1.1 m | 2.2 m | 3.0 m ≈ | 854.0 k ≈ | 2.0 m | 1.6 m | 1.9 m ≈ | 1.7 m ≈ |
≈ derived quarter (cumulative difference / share-days average)
E/P over time
E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.
Fiscal years
| Fiscal year | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 285.8 m | 428.4 m | 648.5 m | 725.0 m | 573.2 m | 510.5 m | 487.9 m | 468.7 m |
| Revenue YoY | +45.2% | +49.9% | +51.4% | +11.8% | −20.9% | −10.9% | −4.4% | −3.9% |
| Net income | -4.3 m | -22.6 m | -236.9 m | 3.1 m | -92.5 m | -120.8 m | -97.9 m | -51.4 m |
| Net income YoY | unavailable | unavailable | unavailable | unavailable | −3,069.5% | unavailable | unavailable | unavailable |
| Diluted EPS | -0.51 | -2.26 | -6.04 | -0.31 | -1.13 | 1.17 | 0.91 | 0.48 |
| Diluted EPS YoY | unavailable | unavailable | unavailable | unavailable | unavailable | unavailable | −22.2% | −47.3% |
| net % | -1.5% | -5.3% | -36.5% | 0.4% | -16.1% | -23.7% | -20.1% | -11.0% |
| Free cash flow | -33.0 m | 12.4 m | 53.4 m | -84.8 m | -64.1 m | -69.1 m | -25.1 m | -41.9 m |
Reported results vs expectations
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Balance sheet & financial health
Fiscal year 2025 · 31 Dec 2025
- Cash
- 24.3 m USD
- Financial debt
- 126.7 m USD
- Net debt
- 102.3 m USD
- Equity
- -29.7 m USD
- Total assets
- 296.3 m USD
- Debt / equity
- unavailable
- Current ratio
- 1.35x
- ROE
- unavailable
- ROA
- -17.0%
- FCF margin
- -8.9%
Financial statements (source on every figure)
Revenue and net income (USD)
Margins
Income statement · USD
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Revenue | 648.5 m | 725.0 m | 573.2 m | 510.5 m | 487.9 m | 468.7 m | SEC (XBRL)· 31 Mar 2026verified |
| Cost of revenue | 343.4 m | 431.3 m | 365.1 m | 338.7 m | 306.7 m | 280.2 m | SEC (XBRL)· 31 Mar 2026verified |
| Gross profit | 305.1 m | 293.7 m | 208.1 m | 171.8 m | 181.1 m | 188.6 m | SEC (XBRL)· 31 Mar 2026verified |
| Research & development | 6.0 m | 6.9 m | 8.8 m | 11.9 m | 13.0 m | 9.6 m | SEC (XBRL)· 31 Mar 2026verified |
| Operating income | 71.2 m | -24.6 m | -42.8 m | -113.7 m | -92.2 m | -43.0 m | SEC (XBRL)· 31 Mar 2026verified |
| Depreciation & amortisation | 7.9 m | 9.5 m | 17.5 m | 25.1 m | 35.4 m | 24.1 m | SEC (XBRL)· 31 Mar 2026verified |
| EBITDA | 79.1 m ≈ | -15.1 m ≈ | -25.3 m ≈ | -88.6 m ≈ | -56.8 m ≈ | -19.0 m ≈ | SEC (XBRL)· 31 Mar 2026derived |
| Interest expense | 4.7 m | 1.9 m | 3.5 m | 2.0 m | 17.5 m | 28.8 m | SEC (XBRL)· 31 Mar 2026verified |
| Pre-tax income | -273.5 m | 1.4 m | 120.4 m | -121.2 m | -98.0 m | -51.3 m | SEC (XBRL)· 31 Mar 2026verified |
| Income tax | -43.7 m | -1.5 m | 213.2 m | 8.0 k | 63.0 k | 207.0 k | SEC (XBRL)· 31 Mar 2026verified |
| Net income | -236.9 m | 3.1 m | -92.5 m | -120.8 m | -97.9 m | -51.4 m | SEC (XBRL)· 31 Mar 2026verified |
| Diluted EPS | -6.04 | -0.31 | -1.13 | 1.17 | 0.91 | 0.48 | SEC (XBRL)· 31 Mar 2026verified |
| Weighted average diluted shares | 39.2 m | 67.3 m | 81.8 m | 103.9 m | 107.3 m | 108.2 m | SEC (XBRL)· 31 Mar 2026verified |
≈ computed by olivLaw from the reported lines of the same year: Operating income + Depreciation & amortisation.
Balance sheet · USD
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Cash | 123.0 m | 91.6 m | 41.8 m | 26.9 m | 29.0 m | 24.3 m | SEC (XBRL)· 31 Mar 2026verified |
| Receivables | 29.1 m | 25.4 m | 34.6 m | 37.8 m | 33.1 m | 41.3 m | SEC (XBRL)· 31 Mar 2026verified |
| Inventories | 65.7 m | 98.7 m | 73.2 m | 66.9 m | 56.9 m | 59.7 m | SEC (XBRL)· 31 Mar 2026verified |
| Current assets | 229.1 m | 229.5 m | 161.5 m | 141.8 m | 126.4 m | 136.7 m | SEC (XBRL)· 31 Mar 2026verified |
| Property, plant & equipment, net | 61.5 m | 112.6 m | 136.7 m | 128.7 m | 93.9 m | 78.0 m | SEC (XBRL)· 31 Mar 2026verified |
| Goodwill | — | — | 4.9 m | — | 6.9 m | — | SEC (XBRL)· 14 Mar 2025verified |
| Intangibles (excl. goodwill) | 9.9 m | 13.2 m | 26.2 m | 22.2 m | 8.9 m | 6.3 m | SEC (XBRL)· 31 Mar 2026verified |
| Total assets | 554.7 m | 642.5 m | 433.3 m | 390.6 m | 307.8 m | 296.3 m | SEC (XBRL)· 31 Mar 2026verified |
| Accounts payable | 69.6 m | 79.8 m | 46.4 m | 49.8 m | 40.6 m | 40.3 m | SEC (XBRL)· 31 Mar 2026verified |
| Short-term debt | 2.0 m | 96.4 m | 23.7 m | 29.0 m | 55.4 m | — | SEC (XBRL)· 14 Mar 2025verified |
| Long-term debt | 43.4 m | 96.4 m | 23.7 m | 26.9 m | 70.7 m | 126.7 m | SEC (XBRL)· 31 Mar 2026verified |
| Current liabilities | 132.2 m | 142.0 m | 98.1 m | 111.0 m | 101.0 m | 101.5 m | SEC (XBRL)· 31 Mar 2026verified |
| Total liabilities | 487.2 m | 495.9 m | 258.2 m | 275.0 m | 287.6 m | 325.9 m | SEC (XBRL)· 31 Mar 2026verified |
| Equity | 67.5 m | 145.6 m | 175.2 m | 115.6 m | 20.2 m | -29.7 m | SEC (XBRL)· 31 Mar 2026verified |
Cash flow · USD
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Operating cash flow | 81.3 m | -30.9 m | -28.8 m | -54.7 m | -17.9 m | -33.8 m | SEC (XBRL)· 31 Mar 2026verified |
| Capex | 27.9 m | 53.9 m | 35.4 m | 14.4 m | 7.2 m | 8.1 m | SEC (XBRL)· 31 Mar 2026verified |
| Free cash flow | 53.4 m ≈ | -84.8 m ≈ | -64.1 m ≈ | -69.1 m ≈ | -25.1 m ≈ | -41.9 m ≈ | SEC (XBRL)· 31 Mar 2026derived |
| Investing cash flow | -39.1 m | -57.1 m | -34.5 m | -16.1 m | -7.5 m | -8.3 m | SEC (XBRL)· 31 Mar 2026verified |
| Financing cash flow | 47.4 m | 56.6 m | 13.4 m | 55.8 m | 27.5 m | 37.4 m | SEC (XBRL)· 31 Mar 2026verified |
| Dividends paid | — | — | 100.0 k | — | — | — | SEC (XBRL)· 22 Mar 2023verified |
≈ computed by olivLaw from the reported lines of the same year: Operating cash flow − Capex.
Computed indicators
Growth
Profitability
Returns
Balance sheet
Liquidity
Cash
Efficiency
Market and valuation
1 indicators that do not apply to the sector.
Valuation
olivLaw classification
- indicators available: 5 of at least 6
- score weight coverage: 33.3% of at least 60%
- valuation methods computed: 0 of at least 1
A scoring methodology on indicators and valuation, not investment advice.
Closing price
04 Nov 2026Source: olivLaw, closing series
Market cap: 44.8 m USD
Key indicators
Coverage and freshness
Score by group
33% · Insufficient data
Estimated value range
unavailable — no valuation method could be computed
Valuation assumptions are editorial choices, not measured; beta is not measured.
Valuation methods
- DCF (discounted cash flow)unavailable · net debt missing: EV cannot be bridged to equity (missing debt is not zero)
- Peers: EV/EBITDAunavailable · net debt missing: EV cannot be bridged to equity (missing debt is not zero)
- Peers: P/Eunavailable · the base of the ratio is not positive
- Dividend discount (DDM)unavailable · input data missing
no valuation method could be computed
Classification (SIC) comparables group by industry code, not by economic activity; the direct group is an editorial selection by activity. Members' multiples are on their own trailing twelve months, at their own latest close.
Assumptions (illustrative, editorial)
- Risk-free rate
- 4.3%
- Equity risk premium
- 5.0%
- Beta (default)
- 1.00
- Cost of equity
- 9.3%
- Terminal growth
- 2.5%
Factor scorecard
Insufficient data
Minimum-evidence gate: indicators available: 5 of at least 6; score weight coverage: 33.3% of at least 60%; valuation methods computed: 0 of at least 1
| Factor | Value | Score | Weight used |
|---|---|---|---|
| ROIC · Quality | unavailable | unavailable | — |
| Net margin · Quality | -8.9% | 0 (vs peers) | 19% |
| FCF conversion · Quality | unavailable | unavailable | — |
| Revenue CAGR 3Y · Growth | -6.5% | 0 (on a fixed band) | 25% |
| EPS CAGR 3Y · Growth | unavailable | unavailable | — |
| Net debt / EBITDA · Balance sheet | unavailable | unavailable | — |
| Interest coverage · Balance sheet | -1.0x | 0 (on a fixed band) | 19% |
| Current ratio · Balance sheet | 0.5x | 0 (on a fixed band) | 13% |
| P/E (TTM) · Valuation | unavailable | unavailable | — |
| EV/EBITDA · Valuation | unavailable | unavailable | — |
| FCF yield · Valuation | -5.3% | 0 (on a fixed band) | 25% |
| Shareholder yield (distributions) · Returns | unavailable | unavailable | — |
| Payout ratio (FCF) · Returns | unavailable | unavailable | — |
Factors without a value were dropped; the remaining weights were renormalised.
Score groups
- Balance sheet0/100 · 2/3 factors with a value
- Growth· partial0/100 · 1/2 factors with a value
- Quality· partial0/100 · 1/3 factors with a value
- Returns· partialunavailable · 0/2 factors with a value
- Valuation· partial0/100 · 1/3 factors with a value
A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.
Memo
PURPLE INNOVATION, INC. (PRPL). Latest full fiscal year: 2025; data up to 2026-09-30.
Figures computed from the financial statements: revenue 468.7 m USD in 2025; YoY growth -3.9%; net margin -8.9%.
Valuation cannot be computed from the available data.
Insufficient data for a verdict (indicators available: 5 of at least 6; score weight coverage: 33.3% of at least 60%; valuation methods computed: 0 of at least 1).
Text generated deterministically from the figures shown; no language model. Not investment advice.
What supports the thesis
No signal among the computed factors. That is not an absence of risk: factors without data were not assessed, and business risks (margins, inventory, demand) are in the source-based analysis.
What contradicts it
- Net margin: -8.9%
- Revenue CAGR 3Y: -6.5%
- Interest coverage: -1.0x
- Current ratio: 0.5x
- FCF yield: -5.3%
Not assessed (insufficient data or a ratio without meaning): ROIC, FCF conversion, EPS CAGR 3Y, Net debt / EBITDA, P/E (TTM), EV/EBITDA, Shareholder yield (distributions), Payout ratio (FCF).
Versus the vertical median
Household Furniture (SIC 2510) · same industry (4-digit SIC) · compared with 6 companies
Multiples and returns vs the median
Price rebased to 100 (monthly, 5 years)
Companies in the vertical
| Market cap | P/E | ROE | Net margin | Revenue YoY | 1A / 3A | |
|---|---|---|---|---|---|---|
| SGISomnigroup International Inc. | 14.7 bn | 27.9 | 17.6% | 7.0% | +51.6% | −24% / +73% |
| LZBLa-Z-Boy Incorporated | 1.3 bn | 16.7 | 8.0% | 3.9% | +0.8% | −15% / −6% |
| CODICompass Diversified Holdings | 926.2 m | — | -17.7% | -5.3% | +4.8% | +67% / −39% |
| XMAXXmax Inc. | 336.8 m | 12.2 | 52.9% | 185.9% | +72.6% | −6% / +155% |
| FLXSFlexsteel Industries, Inc. | 312.1 m | 12.2 | 20.5% | 6.7% | +4.1% | +90% / +343% |
| HOFTHooker Furnishings Corporation | 165.2 m | — | -9.9% | -8.7% | −12.4% | +44% / −14% |
| PRPLPurple Innovation, Inc. | 44.8 m | — | — | -8.9% | −3.9% | −86% / −88% |
1- and 3-year price returns: for PRPL from daily closes (the same as the performance table), for the other companies from month-end closes.
olivLaw engine forecast
The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.
The engine has no published run for this company yet.
Valuation scenarios (editable assumptions)
Illustrative scenarios
Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.
Estimated price (USD)
| Estimated price | Bear | Base | Bull |
|---|---|---|---|
| 1 years | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable |
| 3 years | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable |
| 5 years | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable |
AI analysis
AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.
Possibly outdated: the newest document it read is from 11 Aug 2026; since then the company filed 8-K (04 Nov 2026 · results), 10-Q (04 Nov 2026).
In brief
Purple Innovation designs and sells mattresses and pillows built on its patented Hyper-Elastic Polymer technology, through direct channels and retail partners. The company is in a difficult stretch: sales are falling, but growth in its showrooms and better margins outline a path to recovery, while heavy debt and going-concern risk remain central concerns.3
SWOT
Strengths
- Patented technology developed over more than thirty years, and the ability to build its own moulding equipment.
- Omni-channel reach with growing company-owned showrooms and partnerships with major retailers.
- A brand with engaged customers and word-of-mouth recommendations, supported by high customer satisfaction.
Weaknesses
- Recurring operating losses and negative operating cash flows in 2025.
- Dependence on one major shareholder who is also the principal lender.
- Wholesale sales have fallen sharply and are affected by payments to customers that reduce reported revenue.
Opportunities
- A recovery in online sales after several quarters of sequential improvement.
- Expansion of premium collections and new channels such as large warehouse clubs and mass retailers.
- Continued cost reduction and margin gains from sourcing and operational efficiency.
Threats
- Weak industry demand that could delay a longer-term sales recovery.
- Refinancing pressure on near-term debt maturities, which could force harsher terms.
- Strong competition from large retail chains and established premium brands.
Risks
- Going-concern doubthigh
The independent auditor drew attention to uncertainty about the company's ability to continue as a going concern, because of recurring losses and negative cash flows.1
- Debt maturityhigh
The main loan matures in April 2027, and if alternative financing is not found, the company could be forced to renegotiate on more costly terms.12
- Prepayment penaltiesmedium
Make-whole clauses could oblige the company to make substantial payments if the loan is repaid before maturity.1
- Concentrated shareholder controlmedium
One major shareholder influences board composition and strategy, which could limit the influence of other shareholders.1
- Volatile resultsmedium
Quarterly results have fluctuated in the past, and if demand stays weak, results could fall short of investor expectations.1
Investment thesis
What would need to be true (bull case)
- If showroom and e-commerce sales keep improving, the company could regain growth without depending on wholesale.
- Better margins and cost reductions could support positive adjusted EBITDA over the longer term.
- Patented technology and vertical integration could give an advantage that is hard to copy in the premium segment.
What would break the thesis
- If wholesale demand stays weak, revenue could keep falling and lead to further guidance cuts.
- High debt and a near maturity could force the acceptance of very costly terms or even a restructuring.
- If the majority shareholder pushes proposals that do not serve all shareholders, the value of the shares could be affected.
What to watch
- Trend in wholesale sales and the 2026 revenue guidanceQ3 2026
- Progress on refinancing the loan maturing in April 20272026
- Delivery of the fiscal 2026 adjusted EBITDA guidance2026
- E-commerce sales trend after three quarters of sequential improvementQ3 2026
Products, market & competition
AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.
Possibly outdated: the newest document it read is from 11 Aug 2026; since then the company filed 8-K (04 Nov 2026 · results), 10-Q (04 Nov 2026).
The business
Purple Innovation is a comfort innovation company selling mattresses, pillows, cushions, bases, sheets and mattress protectors under the Purple and Intellibed brands. Its Hyper-Elastic Polymer technology, first developed for hospital beds and wheelchairs, underpins most of its products.1 In 2025, direct-to-consumer (DTC) sales made up 55.8% of net revenues and wholesale 44.2%.1
The company sells through Purple.com, its own showrooms and US retail partners, making it an omni-channel brand. At December 31, 2025 it operated 55 Purple showrooms in the United States, down from 58 at the end of 2024.1 Vertical integration, from research and manufacturing through to marketing, lets it test and adapt products quickly.
The financial structure is dominated by a loan from its largest shareholder Coliseum, and operations consumed cash in 2025.1 In 2026 the company lowered its revenue guidance but keeps a target of positive adjusted EBITDA for fiscal 2026.3
Segments
Market context
The US mattress market is fragmented and competitive, with a significant share of sales through physical retail and growing e-commerce over recent years.1 Demand remained weak in 2026, and the company described a difficult environment, especially in wholesale.3 Its 2026 revenue guidance was lowered to 420-440 million USD.3
The premium segment, where most category revenue and profit is earned, is less contested by new entrants, and Purple aims to position itself there.1 Recovery depends on how quickly demand stabilises and on the company's ability to hold its margins.3
Trends
- Showroom growthtailwind
Showroom sales are rising, suggesting that the owned-store model and premium products could support revenue even when overall demand is weak.2
- Weak wholesale demandheadwind
Lower volumes sold through retailers, tied to weaker industry demand, have reduced revenue and led the company to revise its guidance.23
- Better marginsmixed
Gross margin rose to 45.2% in the second quarter of 2026, helped by a tariff refund and cost reductions. The effect of a single quarter may not persist.3
- Debt pressureheadwind
Debt owed to Coliseum and the April 2027 maturity create liquidity pressure, though the company has managed to extend deadlines and adjust terms.12
Competitive position
In the premium segment the main rivals named in the sources are Tempur Sealy and Sleep Number. In physical retail, Mattress Firm and Ashley Furniture are the leaders, with regional and local retailers also competing.1 The company differentiates through its patented technology and in-house manufacturing.
The online segment is fragmented and price-driven, where Purple does not compete mainly on price but on comfort and experience. Competitive factors include comfort, product features, logistics, marketing efficiency and financial stability.1
- Tempur SealyTPX
Competitor in the premium mattress segment, named as a direct rival in the source.
- Sleep NumberSNBR
Competitor in the premium segment, named in the source as a principal rival.
- Mattress Firm
Largest specialty mattress chain in the US and a major wholesale partner of the company.
- Ashley Furniture
Leader in US furniture retail, competing in the physical store channel.
Links, dependencies and risks
Who the company is tied to, from its own SEC filings (customers, suppliers, production, partners, competitors, countries, regulation), from the 5 %+ holders' statements (13D/13G) and from what other companies say about it. Click a node for its evidence; on a listed company the graph moves to it.
Loading the links…
News & filings
In the press
- No more red energy, blue energy. Geothermal is purple — and Washington is delaying it.The Hill · 05 Nov 2026 · EN
- Landsman fends off GOP challenge in purple Ohio House districtThe Hill · 04 Nov 2026 · EN
- Deep Purple își amână turneul din cauza unei probleme medicale a solistului Ian GillanAgerpres · 03 Nov 2026 · RO
- Red gold from purple flowers: saffron harvest in Kashmir – in picturesThe Guardian — Environment · 02 Nov 2026 · EN
- Deep Purple îşi amână turneul din cauza unei probleme medicale a solistului Ian GillanG4Media · 02 Nov 2026 · RO
- Blood chemistry reveals why some animals bleed blue, green or purplePhys.org · 02 Nov 2026 · EN
- Deep Purple отменила два концерта из-за госпитализации ГилланаKommersant (RU) · 01 Nov 2026 · RU
- Foraging for Purple Sea Urchins Along California's Sonoma CoastConde Nast Traveler · 28 Oct 2026 · EN
- B40/day fare on Red, Purple lines likely to be extendedBangkok Post · 25 Oct 2026 · EN
- Purple Phototrophic Bacteria as a Novel Platform for Coenzyme Q10 Production from CO2, Syngas, and Sulfur Waste ByproductsEnvironmental Science & Technology · 22 Oct 2026 · EN
- Green, pink and purple: Astronomers reveal the surprising true colors of white dwarf starsPhys.org · 14 Oct 2026 · EN
- 3 US soldiers awarded Purple Hearts after March missile attack on Saudi Arabia baseDefense News (US, EN) · 12 Oct 2026 · EN
- Purple reign: Philippines seeks to keep grip on ube throneThe Straits Times — Asia · 06 Oct 2026 · EN
- The Red Planet has a purple sidePhys.org · 21 Sept 2026 · EN
- Iron, sulfur and purple light unlock greener carbon-carbon bond formationPhys.org · 16 Sept 2026 · EN
- Philippines halts exports of fresh purple yam as demand risesThe Straits Times — Asia · 14 Sept 2026 · EN
- Ian Gillan, solistul trupei Deep Purple: „Cheia stilului și a etosului formației e faptul că fiecare este el însuși. Nu am încercat vreodată să urmăm moda sau un stil anume”Libertatea.ro · 06 Sept 2026 · RO
- A purple yam from the Philippines gives matcha a run for its money in JapanNikkei Asia · 30 Aug 2026 · EN
- Ritchie Blackmore a revenit pe scenă alături de Deep Purple după 33 de ani. Moment istoric pentru fani pe „Smoke on the Water”Adevărul · 15 Aug 2026 · RO
- Walmart's "Trusted Agent" Approach to Purple TeamingDark Reading · 12 Aug 2026 · EN
SEC filings
- Current report04 Nov 2026Results of operations · Financial statements and exhibits
- Quarterly report04 Nov 2026
- Current report05 Oct 2026Delisting notice
- Quarterly report11 Aug 2026
- Current report10 Aug 2026Results of operations · Financial statements and exhibits
- Current report22 Jul 2026Delisting notice
- Current report16 Jul 2026Item 3.03 · Amendments to articles or bylaws · Financial statements and exhibits
- Current report07 Jul 2026Departure or appointment of officers · Shareholder vote · Financial statements and exhibits
- Current report10 Jun 2026Shareholder vote · Financial statements and exhibits
- Proxy statement08 Jun 2026
Sources
- [1] Form 10-K, fiscal year ended 2025-12-31 · SEC / Purple Innovation, Inc. · 31 Mar 2026
- [2] Form 10-Q, quarter ended 2026-06-30 · SEC / Purple Innovation, Inc. · 11 Aug 2026
- [3] Form 8-K, results release (exhibit 99.1) · SEC / Purple Innovation, Inc. · 10 Aug 2026
Figures computed by olivLaw from SEC filings and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.