olivlawolivlaw

olivLaw · US equity research

Canada Goose Holdings Inc. GOOS

Apparel & Other Finishd Prods of Fabrics & Similar Matl · SIC 2300 · Vertical: Apparel & Other Finishd Prods of Fabrics & Similar Matl (SIC 2300)

8.91USD+7.74% · 1 dayClose 04 Nov 2026

Canada Goose is a Canadian outerwear and lifestyle brand selling outerwear, apparel, footwear and accessories, mainly directly to consumers through its own stores and online. Revenue in fiscal 2026 reached 1528.2 million CAD, while gross margin stayed close to the prior level, showing how the company has been navigating a volatile economic and trade backdrop.

The AI analysis may be outdated: new filings came after its sources (see the «AI analysis» section).

At the close of 04 Nov 2026, Canada Goose Holdings Inc. (GOOS) stock was 8.91 USD (+7.74% on the day), with beta 1.03, 52-week range 7.41–14.37 USD.

Data as of · AI analysis dated · Source: SEC filings and closing prices, computed by olivLaw.

Market cap
unavailable
P/E (TTM)
unavailable
Diluted EPS TTM 0.97 · TTM to 30 Mar 2025
E/P (TTM)
unavailable
TTM to 30 Mar 2025
Dividend yield
unavailable
Beta (2y)
1.03
Volatility (1y) 46%
52-week range
7.4114.37

Price history

Loading chart…

Technical reading

RSI (14)
69.4
strong (55–70)
Bollinger (20, 2)
7.64 – 8.59
above the upper band · %B 1.34 · band width 11.7%
SMA 50 / 200
7.90 / 9.93
mixed trend
MACD (12, 26, 9)
0.13 / 0.07
MACD above signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyS&P 500vs S&P 500Vertical median
1 month+16.9%−1.1%+18.0 pp—
3 months+1.0%−0.5%+1.5 pp—
6 months−25.8%+4.4%−30.2 pp—
Year to date−31.2%+12.3%−43.5 pp—
1 year−35.1%+13.5%−48.6 pp+10.9%
3 years−14.3%+76.4%−90.7 pp+16.8%
5 years−81.5%+63.7%−145.2 pp—
Max drawdown (1y)
−48.4%
01 Dec 2025 → 15 Sept 2026
Max drawdown (5y)
−87.0%
16 Nov 2021 → 08 Apr 2025
Compound annual growth (5y)
−28.7%
S&P 500 +10.4%

Price returns, dividends excluded.

Quarterly results

ESEF annual reports carry no quarters: the results are annual (below).

E/P over time

the price (USD) and the reports are in different currencies

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Fiscal years

Fiscal year20182019202020212022202320242025
Revenue591.2 m830.5 m958.1 m903.7 m1.1 bn1.2 bn1.3 bn1.3 bn
Revenue YoY+46.4%+40.5%+15.4%−5.7%+21.5%+10.8%+9.6%+1.1%
Net income96.1 m143.6 m148.0 m70.3 m94.6 m72.7 m58.4 m94.8 m
Net income YoY+344.9%+49.4%+3.1%−52.5%+34.6%−23.2%−19.7%+62.3%
Diluted EPS0.861.281.330.630.870.690.570.97
Diluted EPS YoY+309.5%+48.8%+3.9%−52.6%+38.1%−20.7%−17.4%+70.2%
net %16.3%17.3%15.4%7.8%8.6%6.0%4.4%7.0%
Free cash flow100.1 m43.1 m6.2 m261.7 m117.1 m71.1 m109.7 m274.7 m

Reported results vs expectations

Loading…

Balance sheet & financial health

Fiscal year 2025 · 30 Mar 2025

Cash
334.4 m CAD
Financial debt
4.3 m CAD
Net debt
-330.1 m CAD
Equity
556.6 m CAD
Total assets
1.6 bn CAD
Debt / equity
0.01x
Current ratio
2.67x
ROE
19.3%
ROA
6.1%
FCF margin
20.4%

Financial statements (source on every figure)

Revenue and net income (CAD)

Margins

Income statement · CAD

Revenue
2023
1.2 bn
2024
1.3 bn
2025
1.3 bn

SEC (XBRL)· 21 May 2025verified

Cost of revenue
2023
401.8 m
2024
416.4 m
2025
405.3 m

SEC (XBRL)· 21 May 2025verified

Gross profit
2023
815.2 m
2024
917.4 m
2025
943.1 m

SEC (XBRL)· 21 May 2025verified

Operating income
2023
147.6 m
2024
124.5 m
2025
164.1 m

SEC (XBRL)· 21 May 2025verified

Depreciation & amortisation
2023
100.4 m
2024
116.2 m
2025
121.7 m

SEC (XBRL)· 21 May 2025verified

EBITDA
2023
248.0 m ≈
2024
240.7 m ≈
2025
285.8 m ≈

SEC (XBRL)· 21 May 2025derived

Pre-tax income
2023
93.5 m
2024
75.7 m
2025
128.1 m

SEC (XBRL)· 21 May 2025verified

Income tax
2023
24.6 m
2024
17.6 m
2025
24.5 m

SEC (XBRL)· 21 May 2025verified

Net income
2023
72.7 m
2024
58.4 m
2025
94.8 m

SEC (XBRL)· 21 May 2025verified

Diluted EPS
2023
0.69
2024
0.57
2025
0.97

SEC (XBRL)· 21 May 2025verified

Weighted average diluted shares
2023
105.6 m
2024
101.8 m
2025
98.1 m

SEC (XBRL)· 21 May 2025verified

Balance sheet · CAD

Cash
2023
286.5 m
2024
144.9 m
2025
334.4 m

SEC (XBRL)· 21 May 2025verified

Receivables
2023
50.9 m
2024
70.4 m
2025
82.8 m

SEC (XBRL)· 21 May 2025verified

Inventories
2023
472.6 m
2024
445.2 m
2025
384.0 m

SEC (XBRL)· 21 May 2025verified

Current assets
2023
863.2 m
2024
740.8 m
2025
875.2 m

SEC (XBRL)· 21 May 2025verified

Property, plant & equipment, net
2023
156.0 m
2024
171.8 m
2025
161.6 m

SEC (XBRL)· 21 May 2025verified

Goodwill
2023
63.9 m
2024
70.8 m
2025
72.0 m

SEC (XBRL)· 21 May 2025verified

Intangibles (excl. goodwill)
2023
135.1 m
2024
135.1 m
2025
131.9 m

SEC (XBRL)· 21 May 2025verified

Total assets
2023
1.6 bn
2024
1.5 bn
2025
1.6 bn

SEC (XBRL)· 21 May 2025verified

Short-term debt
2023
27.6 m
2024
9.4 m
2025
4.3 m

SEC (XBRL)· 21 May 2025verified

Current liabilities
2023
352.4 m
2024
332.9 m
2025
328.4 m

SEC (XBRL)· 21 May 2025verified

Total liabilities
2023
1.1 bn
2024
1.1 bn
2025
1.1 bn

SEC (XBRL)· 21 May 2025verified

Equity
2023
477.5 m
2024
423.5 m
2025
556.6 m

SEC (XBRL)· 21 May 2025verified

Cash flow · CAD

Operating cash flow
2023
116.3 m
2024
164.6 m
2025
292.4 m

SEC (XBRL)· 21 May 2025verified

Capex
2023
45.2 m
2024
54.9 m
2025
17.7 m

SEC (XBRL)· 21 May 2025verified

Free cash flow
2023
71.1 m ≈
2024
109.7 m ≈
2025
274.7 m ≈

SEC (XBRL)· 21 May 2025derived

Investing cash flow
2023
-45.3 m
2024
-72.4 m
2025
-18.4 m

SEC (XBRL)· 21 May 2025verified

Financing cash flow
2023
-80.7 m
2024
-232.8 m
2025
-93.6 m

SEC (XBRL)· 21 May 2025verified

Share repurchases
2023
26.7 m
2024
141.4 m
2025
0

SEC (XBRL)· 21 May 2025verified

Computed indicators

Growth

Revenue growth (YoY)
1.1%
computed by olivLawFY 2025
Revenue CAGR 3Y
7.1%
computed by olivLawFY 2022 → FY 2025
Revenue CAGR 5Y
7.1%
computed by olivLawFY 2020 → FY 2025
EBIT growth (YoY)
31.8%
computed by olivLawFY 2025
Net income growth (YoY)
62.3%
computed by olivLawFY 2025
Net income CAGR 3Y
0.1%
computed by olivLawFY 2022 → FY 2025
Net income CAGR 5Y
-8.5%
computed by olivLawFY 2020 → FY 2025
EPS growth (YoY)
70.2%
computed by olivLawFY 2025
EPS CAGR 3Y
3.7%
computed by olivLawFY 2022 → FY 2025
EPS CAGR 5Y
-6.1%
computed by olivLawFY 2020 → FY 2025
FCF growth (YoY)
150.4%
computed by olivLawFY 2025

Profitability

Gross margin
69.9%
computed by olivLawFY 2025
EBITDA margin
21.2%
computed by olivLawFY 2025
EBIT margin
12.2%
computed by olivLawFY 2025
Net margin
7.0%
computed by olivLawFY 2025
FCF margin
20.4%
computed by olivLawFY 2025

Returns

ROE
19.8%
computed by olivLawFY 2025 · balance sheet at 30 Mar 2025
ROA
6.1%
computed by olivLawFY 2025 · balance sheet at 30 Mar 2025
ROIC
51.6%
computed by olivLawFY 2025 · balance sheet at 30 Mar 2025
ROCE
12.7%
computed by olivLawFY 2025 · balance sheet at 30 Mar 2025
Payout ratio (EPS)
unavailable
input data missing
Payout ratio (FCF)
unavailable
input data missing

Balance sheet

Net debt
-330.1 m CAD
computed by olivLawbalance sheet at 30 Mar 2025
Net debt / EBITDA
-1.2x
computed by olivLawFY 2025 · balance sheet at 30 Mar 2025
Debt / equity
0.0x
computed by olivLawbalance sheet at 30 Mar 2025
Interest coverage
unavailable
input data missing

Liquidity

Current ratio
2.7x
computed by olivLawbalance sheet at 30 Mar 2025
Quick ratio
1.5x
computed by olivLawbalance sheet at 30 Mar 2025
Cash ratio
1.0x
computed by olivLawbalance sheet at 30 Mar 2025

Cash

Operating cash flow
292.4 m CAD
computed by olivLawFY 2025
Capital expenditure
17.7 m CAD
computed by olivLawFY 2025
Free cash flow
274.7 m CAD
computed by olivLawFY 2025
FCF conversion
289.8%
computed by olivLawFY 2025
Cash conversion
102.3%
computed by olivLawFY 2025

Efficiency

Days sales outstanding
21 days
computed by olivLawFY 2025 · balance sheet at 30 Mar 2025
Days inventory outstanding
373 days
computed by olivLawFY 2025 · balance sheet at 30 Mar 2025
Days payables outstanding
unavailable
input data missing
Cash conversion cycle
unavailable
input data missing

Market and valuation

Market capitalisation
unavailable
input data missing
Enterprise value
unavailable
input data missing
Market cap / net income TTM
unavailable
input data missing
P/E (TTM)
unavailable
input data missing
Earnings yield
unavailable
input data missing
P/B
unavailable
input data missing
P/S
unavailable
input data missing
EV/EBITDA
unavailable
input data missing
EV/EBIT
unavailable
input data missing
EV/Sales
unavailable
input data missing
P/FCF
unavailable
input data missing
FCF yield
unavailable
input data missing
Dividend yield
unavailable
input data missing
Shareholder yield (distributions)
unavailable
input data missing

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Insufficient data
What is missing
  • score weight coverage: 54.2% of at least 60%

A scoring methodology on indicators and valuation, not investment advice.

Closing price

8.91 USD

04 Nov 2026Source: olivLaw, closing series

Market cap: unavailable

Price and reporting are in different currencies; market indicators are unavailable.

Key indicators

Market capitalisation
unavailable
input data missing
P/E (TTM)
unavailable
input data missing
P/B
unavailable
input data missing
EV/EBITDA
unavailable
input data missing
ROE
19.8%
computed by olivLawFY 2025 · balance sheet at 30 Mar 2025
Net margin
7.0%
computed by olivLawFY 2025
Revenue growth (YoY)
1.1%
computed by olivLawFY 2025
Dividend yield
unavailable
input data missing

Coverage and freshness

29/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 30 Mar 2025
Latest balance sheet date: 30 Mar 2025
Source: SEC (XBRL)published 21 May 2025
verified 276

The data is older than the freshness threshold.

Score by group

54% · Insufficient data

Estimated value range

unavailable — no valuation assumptions for the reporting currency

Valuation assumptions are editorial choices, not measured; beta is not measured.

Valuation methods

    Multiple comparisons use the SIC vertical: Apparel & Other Finishd Prods of Fabrics & Similar Matl (SIC 2300)

    Classification (SIC) comparables group by industry code, not by economic activity; the direct group is an editorial selection by activity. Members' multiples are on their own trailing twelve months, at their own latest close.

    Assumptions (illustrative, editorial)

    Risk-free rate
    6.5%
    Equity risk premium
    6.0%
    Beta (default)
    1.00
    Cost of equity
    12.5%
    Terminal growth
    3.0%

    Factor scorecard

    Insufficient data

    Minimum-evidence gate: score weight coverage: 54.2% of at least 60%

    FactorValueScoreWeight used
    ROIC · Quality51.6%100 (vs peers)19%
    Net margin · Quality7.0%69 (vs peers)12%
    FCF conversion · Quality289.8%100 (on a fixed band)12%
    Revenue CAGR 3Y · Growth7.1%59 (on a fixed band)15%
    EPS CAGR 3Y · Growth3.7%25 (on a fixed band)15%
    Net debt / EBITDA · Balance sheet-1.2x75 (vs peers)19%
    Interest coverage · Balance sheetunavailableunavailable—
    Current ratio · Balance sheet2.7x100 (on a fixed band)8%
    P/E (TTM) · Valuationunavailableunavailable—
    EV/EBITDA · Valuationunavailableunavailable—
    FCF yield · Valuationunavailableunavailable—
    Shareholder yield (distributions) · Returnsunavailableunavailable—
    Payout ratio (FCF) · Returnsunavailableunavailable—

    Factors without a value were dropped; the remaining weights were renormalised.

    Score groups

    • Balance sheet82/100 · 2/3 factors with a value
    • Growth42/100 · 2/2 factors with a value
    • Quality91/100 · 3/3 factors with a value
    • Returns· partialunavailable · 0/2 factors with a value
    • Valuation· partialunavailable · 0/3 factors with a value

    A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

    Memo

    CANADA GOOSE HOLDINGS INC. (GOOS). Latest full fiscal year: 2025; data up to 2025-03-30.

    Figures computed from the financial statements: revenue 1.3 bn CAD in 2025; YoY growth 1.1%; net margin 7.0%; ROE 19.8%; net debt/EBITDA -1.2x.

    The estimated value range is 10.61–17.41 CAD per share (median of 1 methods, agreement: single method); assumptions are illustrative. The range is the median of the methods' low, central and high values, not a probability interval.

    Insufficient data for a verdict (score weight coverage: 54.2% of at least 60%).

    Text generated deterministically from the figures shown; no language model. Not investment advice.

    What supports the thesis

    • ROIC: 51.6%
    • FCF conversion: 289.8%
    • Net debt / EBITDA: -1.2x
    • Current ratio: 2.7x

    What contradicts it

    • EPS CAGR 3Y: 3.7%

    Not assessed (insufficient data or a ratio without meaning): Interest coverage, P/E (TTM), EV/EBITDA, FCF yield, Shareholder yield (distributions), Payout ratio (FCF).

    Versus the vertical median

    Apparel & Other Finishd Prods of Fabrics & Similar Matl (SIC 2300) · same industry (4-digit SIC) · compared with 16 companies

    Multiples and returns vs the median

    P/E
    —
    vertical median 16.2x
    EV/EBITDA
    —
    vertical median 4.3x
    P/S
    —
    vertical median 0.5x
    P/B
    —
    vertical median 1.8x
    ROE
    19.8%
    vertical median 9.0%
    above median (+119.4%)
    Net margin
    7.0%
    vertical median 4.9%
    above median (+42.1%)
    EBIT margin
    12.2%
    vertical median 7.4%
    above median (+64.2%)
    Revenue YoY
    1.1%
    vertical median 2.5%
    below median (−56.2%)
    Net debt/EBITDA
    -1.2x
    vertical median -0.0x
    below median
    Dividend yield
    —
    vertical median 2.4%

    Price rebased to 100 (monthly, 5 years)

    Companies in the vertical

    Market capP/EROENet marginRevenue YoY1A / 3A
    ASAmer Sports, Inc.17.9 bn42.27.9%6.5%+26.7%−14% / unavailable
    LULUlululemon athletica inc.11.8 bn9.230.9%12.8%+4.9%−39% / −75%
    GILGildan Activewear Inc.8.0 bn16.615.9%11.0%+10.7%−22% / +19%
    COLMColumbia Sportswear Company3.6 bn18.412.7%6.0%+0.9%+32% / −9%
    GIIIG III Apparel Group Ltd1.4 bn10.87.7%4.8%−7.0%+14% / +15%
    CRICarter’s, Inc.1.2 bn5.522.9%7.4%unavailable+5% / −51%
    LEVILevi Strauss & Co894.9 m15.925.8%8.8%+4.1%+8% / +54%
    SGCSuperior Group Of Companies, Inc.224.5 m25.64.3%1.4%+0.1%+45% / +18%
    JRSHJerash Holdings (US), Inc.73.8 m15.37.6%2.8%+14.0%+87% / +103%
    PASWPing An Biomedical Co., Ltd.60.1 m—-28.4%-37.6%unavailable+541% / unavailable
    BRIABrilliA Inc34.5 m11.521.5%4.4%+15.1%−23% / unavailable
    NCINeo-Concept International Group Holdings Limited12.8 m63.10.6%0.2%−41.9%−93% / unavailable
    LANVLanvin Group Holdings Limited——-200.4%-50.3%−22.9%−60% / −79%
    GOOSCanada Goose Holdings Inc.——19.8%7.0%+1.1%−35% / −14%
    UAUnder Armour, Inc.——-29.8%-10.0%−3.8%+26% / −27%
    FIGSFIGS, Inc.067.014.8%8.7%+13.6%+124% / +202%
    ZGNErmenegildo Zegna N.V.——10.1%5.1%−1.5%+39% / +30%

    1- and 3-year price returns: for GOOS from daily closes (the same as the performance table), for the other companies from month-end closes.

    olivLaw engine forecast

    The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

    The engine has no published run for this company yet.

    Valuation scenarios (editable assumptions)

    Illustrative scenarios

    Scenarios are not available. input data missing

    AI analysis

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    Possibly outdated: the newest document it read is from 15 May 2026; since then the company filed 6-K (10 Sept 2026), 6-K (10 Aug 2026), 6-K (05 Aug 2026), 6-K (30 Jul 2026), 6-K (06 Jul 2026), 6-K (28 May 2026).

    In brief

    Canada Goose is a Canadian outerwear and lifestyle brand selling outerwear, apparel, footwear and accessories, mainly directly to consumers through its own stores and online. Revenue in fiscal 2026 reached 1528.2 million CAD, while gross margin stayed close to the prior level, showing how the company has been navigating a volatile economic and trade backdrop.

    SWOT

    Strengths

    • The brand has a long history associated with protection against cold and with Canadian production, supporting a premium positioning. Vertical control of the supply chain provides flexibility and high margins.
    • The direct-to-consumer channel gives proprietary customer data and strong control over pricing and distribution. Store productivity is rising, which indicates an efficient retail format.
    • The company maintains solid liquidity, with cash on hand and undrawn capacity under its revolving facility, giving it room to manoeuvre during periods of volatility.

    Weaknesses

    • Operating profitability was lower in fiscal 2026 than in the prior year, and investments in marketing and new stores may weigh on margins in the short term.
    • Dependence on discretionary consumer spending makes revenue sensitive to economic cycles. Seasonality also causes wide swings in debt and working capital.
    • New categories carry different margins from down-filled outerwear, which remains the highest-margin line, and this shift in product mix could reduce gross margin.

    Opportunities

    • Expansion in Asia Pacific and other international markets, where the company already has stores and an online presence, could support growth if local demand holds up.
    • Diversification into apparel, footwear and accessories could raise purchase frequency and year-round relevance, if new products meet the company's standards.
    • Integrating recent acquisitions such as Paola Confectii could improve margins and control over materials, especially for knitwear and in-house products.

    Threats

    • A recession in key markets could reduce demand for premium goods and hurt store and online sales, particularly if inflation and interest rates stay high.
    • Tariffs and trade tensions could raise production and freight costs, and differing rules across jurisdictions could complicate international operations.
    • Geopolitical conflicts and energy shocks could disrupt supply chains and logistics, potentially affecting product availability and costs.

    Risks

    • Slowdown in discretionary spendinghigh

      Revenue depends on consumers choosing to buy non-essential products, and a drop in confidence or disposable income could reduce sales significantly.

    • DTC expansionmedium

      Opening new stores and building online platforms requires large investment, and less profitable stores could reduce the company's margins.

    • Brand protectionmedium

      The brand can be damaged by negative publicity, counterfeit products, unauthorised distribution or labour issues, which could quickly erode customer confidence.

    • Tariff and trade riskmedium

      Trade measures by the United States, China, the United Kingdom and the European Union could raise raw material and product prices, reducing competitiveness.

    • Debt and restrictive covenantslow

      Secured credit agreements include clauses limiting investments and shareholder payments, and failure to comply could trigger an event of default.

    Investment thesis

    What would need to be true (bull case)

    • If DTC expansion and store productivity keep rising, the company could improve its margins and reduce its reliance on the wholesale channel.
    • Control over production and the supply chain, including through the acquisition of a knitwear maker, could support quality and margins in new categories.
    • Solid liquidity and undrawn financing capacity give the company flexibility to invest in marketing and in international markets.

    What would break the thesis

    • If discretionary demand weakens further, revenue and operating profitability could decline, especially with the risk of recession in view.
    • Rising marketing costs and store investment could dilute margins if new locations do not quickly reach the productivity of existing ones.
    • Tariffs and trade tensions could raise production costs, and the company may find it hard to pass all of them on to customers without losing demand.

    What to watch

    • Trend in gross margin and marketing costs over the coming quartersQ1 2027
    • Guidance on expansion of permanent stores and e-Commerce2027
    • Impact of tariffs and trade tensions on production costsnext 10-K
    • Contribution of recent acquisitions to margins and supply control2027

    Products, market & competition

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    Possibly outdated: the newest document it read is from 15 May 2026; since then the company filed 6-K (10 Sept 2026), 6-K (10 Aug 2026), 6-K (05 Aug 2026), 6-K (30 Jul 2026), 6-K (06 Jul 2026), 6-K (28 May 2026).

    The business

    Founded in 1957 in Toronto, the company designs, manufactures, markets and distributes lifestyle products, from down-filled jackets to apparel, footwear and accessories, under the Canada Goose, Snow Goose and Baffin brands. Production is concentrated in Canada, where most products are made, including nearly all down-filled items, and the company directly controls design, engineering and testing. It has shifted from a predominantly wholesale model to one where the direct-to-consumer (DTC) channel, through its own stores and e-Commerce, is now primary.

    As of March 29, 2026, Canada Goose had 88 permanent stores in 16 markets, plus temporary stores, and its e-Commerce channel had a direct presence in more than 50 markets. Retail stores generated about 75% of DTC channel revenue in fiscal 2026 and e-Commerce about 25%. The wholesale channel was reduced and reset in fiscal 2024 and 2025 to support a more selective brand.

    The company acquired Baffin, a maker of footwear for extreme conditions, in 2018 and Paola Confectii SRL, a luxury knitwear manufacturer, in 2023, aiming to improve margins and supply control. It holds 50% of the joint venture Canada Goose Japan, K.K., which operates in Japan.

    Segments

    Direct-to-consumer (DTC)

    The DTC channel, which includes own stores and e-Commerce, is the main growth driver. Permanent stores averaged 4089 USD of sales per square foot in fiscal 2026, up from 3655 USD in the prior year, suggesting a favourable retail format trend.

    Wholesale

    The wholesale channel covers multi-brand stores, online retailers, international distributors and travel retail. The company has reduced it and positioned it as complementary, with partners chosen for alignment with luxury positioning; in fiscal 2026 most wholesale revenue came from about a quarter of traditional partners.

    Other

    The Other segment includes friends and family sales, employee sales and revenue from the Romanian factory that manufactures for third parties. These channels are used selectively to manage product lifecycles and inventory.

    Market context

    The company operates across North America, EMEA and Asia Pacific. DTC accounted for 76% of North American regional revenue in fiscal 2026 and 84% in Asia Pacific, while in EMEA it was 55%, with the rest from wholesale. The increase in Asia Pacific stores from 38 to 45 in one year is an important factor for international markets.

    Trends

    • Macroeconomic uncertainty and discretionary demandheadwind

      Discretionary spending on luxury and outerwear is sensitive to inflation, interest rates and consumer confidence. The company warns that the risk of recession in several countries remains high, which could reduce store traffic and gross margin if these conditions persist.

    • Trade tensions and tariffsheadwind

      Tariffs imposed by the United States and changing trade relations with Canada, China and the United Kingdom create uncertainty about raw material and finished goods costs. The company monitors these developments, and their impact depends on the scope and duration of the measures.

    • Expansion of direct and online channelstailwind

      The shift toward DTC, with own stores and online platforms, allows the company to control branding, pricing and customer data. Rising sales per square foot suggests the retail format could support growth if new stores remain profitable.

    • Product range diversificationmixed

      Expansion into rainwear, windwear, apparel, footwear and accessories aims to make the brand relevant year-round. These new products carry different margins and longer development cycles, which could dilute gross margin in the short term.

    Competitive position

    The company competes in the premium outerwear and lifestyle market, where brands must combine technical performance with style. It differentiates through Canadian heritage, domestic production and control of its supply chain, but competition for luxury customers and retail space remains intense.

    As the brand enters new categories and broader markets, its positioning built on scarcity and quality becomes harder to maintain. The company acknowledges that it could lose appeal if it becomes too widely available, and competitive pressure could raise the marketing spend needed to sustain the brand.

    • Premium outerwear and lifestyle brands in Europe and North America

      Direct competitors include other luxury and performance outerwear brands targeting the same customers in the markets from which the company derives its revenue.

    • Functional and outdoor apparel brands

      These compete for buyers seeking technical cold-weather products, especially in rainwear and windwear, where the company is expanding its offering.

    • Multi-brand retailers and online platforms

      These are both wholesale partners and channels where customers compare prices and products, influencing the company's bargaining power.

    • Footwear and accessories makers for extreme conditions

      These competitors are relevant to the Baffin line and to the company's expansion into footwear.

    News & filings

    In the press

    The latest news item in our archive is from 27 Aug 2026; the newest SEC filing is from 10 Sept 2026. The press archive comes from the RSS feeds we follow and does not necessarily cover the latest event — the filings alongside do.

    Sources

    1. [1] Form 20-F, fiscal year ended 2026-03-29 · SEC / Canada Goose Holdings Inc. · 15 May 2026

    Figures computed by olivLaw from SEC filings and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.