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olivLaw · US equity research

Kelly Services, Inc. KELYA

Services-Help Supply Services · SIC 7363 · Vertical: Services-Help Supply Services (SIC 7363)

14.05USD−16.91% · 1 dayClose 05 Nov 2026

Kelly is a specialty talent solutions provider linking employers with temporary, permanent and outsourced workforce services across three business units: ETM, SET and Education. The company is going through a period of declining revenue, but in the second quarter of 2026 it reported sequential improvement, which makes demand trends in the coming quarters worth watching. Revenue from services reached 1038.2 million USD in the second quarter of 2026.

The AI analysis may be outdated: new filings came after its sources (see the «AI analysis» section).

At the close of 05 Nov 2026, Kelly Services, Inc. (KELYA) stock was 14.05 USD (−16.91% on the day), with dividend yield 2.14%, beta 0.74, 52-week range 8.08–17.28 USD. Latest reported quarter (Q3 2026): revenue of 927.2 m USD (−0.8% YoY), net income of -1.7 m USD, diluted EPS -0.05 USD.

Data as of · AI analysis dated · Source: SEC filings and closing prices, computed by olivLaw.

Market cap
unavailable
P/E (TTM)
unavailable
Diluted EPS TTM -3.61 · TTM to 27 Sept 2026
E/P (TTM)
-25.70%
TTM to 27 Sept 2026
Dividend yield
2.14%
DPS 12m 0.30
Beta (2y)
0.74
Volatility (1y) 46%
52-week range
8.0817.28

Price history

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Technical reading

RSI (14)
33.2
weak (30–45)
Bollinger (20, 2)
14.64 – 17.44
below the lower band · %B -0.21 · band width 17.4%
SMA 50 / 200
16.26 / 12.56
mixed trend
MACD (12, 26, 9)
-0.03 / 0.07
MACD below signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyS&P 500vs S&P 500Vertical median
1 month−9.7%−5.9%−3.8 pp—
3 months−10.1%−4.6%−5.4 pp—
6 months+44.8%+0.2%+44.6 pp—
Year to date+59.7%+7.4%+52.2 pp—
1 year+23.1%+8.2%+14.9 pp+18.6%
3 years−25.6%+68.4%−94.0 pp−39.5%
5 years−31.7%+56.5%−88.2 pp—
Max drawdown (1y)
−25.1%
02 Feb 2026 → 18 Mar 2026
Max drawdown (5y)
−67.7%
27 Mar 2024 → 20 Nov 2025
Compound annual growth (5y)
−7.3%
S&P 500 +9.4%

Price returns, dividends excluded.

Quarterly results

Latest quarter: Q3 2026 · 27 Sept 2026

Revenue
927.2 m USD
−0.8% YoY
Net income
-1.7 m USD
unavailable YoY
Diluted EPS
-0.05
unavailable YoY
net / operating
-0.2% / 0.1%

Quarterly margins

Quarterly statements · USD

Fiscal yearQ4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26Q3 '26
Revenue1.2 bn1.2 bn1.1 bn935.0 m1.0 bn1.0 bn1.0 bn927.2 m
Cost of revenue949.6 m928.4 m876.3 m741.0 m852.2 m844.3 m826.2 m732.8 m
Gross profit241.5 m236.5 m225.5 m194.0 m197.0 m196.4 m212.0 m194.4 m
SG&A217.4 m225.7 m207.3 m194.4 m198.5 m199.3 m195.9 m193.6 m
Operating income-56.7 m10.8 m22.2 m-102.1 m-700.0 k-5.1 m16.1 m600.0 k
Depreciation & amortisation11.5 m11.0 m10.5 m ≈10.5 m ≈10.4 m9.9 m9.8 m ≈13.6 m ≈
Interest expense3.8 m4.0 m3.5 m2.4 m2.5 m2.0 m2.1 m1.5 m
Pre-tax income-55.6 m7.6 m19.9 m-103.7 m-2.6 m-6.7 m14.4 m-500.0 k
Income tax-23.8 m1.8 m900.0 k46.4 m126.2 m-800.0 k3.0 m1.2 m
Net income-31.8 m5.8 m19.0 m-150.1 m-128.8 m-5.9 m11.4 m-1.7 m
Diluted EPS-0.93 ≈0.160.52-4.26-3.70 ≈-0.170.31-0.05
Operating cash flow15.0 m23.9 m95.4 m ≈-25.3 m ≈28.6 m-25.4 m49.2 m ≈-54.5 m ≈
Capex2.0 m2.5 m2.0 m ≈2.3 m ≈1.7 m1.1 m1.5 m ≈1.7 m ≈
Dividends paid2.7 m2.8 m2.7 m ≈2.8 m ≈2.7 m2.7 m2.8 m ≈2.7 m ≈

≈ derived quarter (cumulative difference / share-days average)

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Fiscal years

Fiscal year20172018201920212022202320242025
Revenue5.4 bn5.5 bn5.4 bn4.5 bn4.9 bn4.8 bn4.3 bn4.3 bn
Revenue YoYunavailable+2.6%−2.9%unavailable+8.7%−1.5%−10.4%−1.9%
Net income71.6 m22.9 m112.4 m-72.0 m156.1 m36.4 m-600.0 k-254.1 m
Net income YoY+33.1%−68.0%+390.8%unavailableunavailable−76.7%−101.6%unavailable
Diluted EPS1.810.582.84-1.833.910.98-0.02-7.24
Diluted EPS YoY+30.2%−68.0%+389.7%unavailableunavailable−74.9%−102.0%unavailable
net %1.3%0.4%2.1%-1.6%3.2%0.8%-0.0%-6.0%
Free cash flow46.2 m35.8 m82.2 m170.5 m73.8 m61.4 m15.8 m114.1 m

Reported results vs expectations

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Balance sheet & financial health

Fiscal year 2025 · 28 Dec 2025

Cash
33.0 m USD
Financial debt
101.9 m USD
Net debt
68.9 m USD
Equity
976.5 m USD
Total assets
2.3 bn USD
Debt / equity
0.10x
Current ratio
1.54x
ROE
-23.0%
ROA
-10.4%
FCF margin
2.7%

Financial statements (source on every figure)

Revenue and net income (USD)

Margins

Income statement · USD

Revenue
2023
4.8 bn
2024
4.3 bn
2025
4.3 bn

SEC (XBRL)· 12 Feb 2026verified

Cost of revenue
2023
3.9 bn
2024
3.4 bn
2025
3.4 bn

SEC (XBRL)· 12 Feb 2026verified

Gross profit
2023
961.4 m
2024
882.6 m
2025
853.0 m

SEC (XBRL)· 12 Feb 2026verified

SG&A
2023
934.7 m
2024
818.4 m
2025
825.9 m

SEC (XBRL)· 12 Feb 2026verified

Operating income
2023
24.3 m
2024
-15.1 m
2025
-69.8 m

SEC (XBRL)· 12 Feb 2026verified

Depreciation & amortisation
2023
33.9 m
2024
40.2 m
2025
42.4 m

SEC (XBRL)· 12 Feb 2026verified

EBITDA
2023
58.2 m ≈
2024
25.1 m ≈
2025
-27.4 m ≈

SEC (XBRL)· 12 Feb 2026derived

Interest expense
2023
3.2 m
2024
10.9 m
2025
12.4 m

SEC (XBRL)· 12 Feb 2026verified

Pre-tax income
2023
24.9 m
2024
-21.9 m
2025
-78.8 m

SEC (XBRL)· 12 Feb 2026verified

Income tax
2023
-11.5 m
2024
-21.3 m
2025
175.3 m

SEC (XBRL)· 12 Feb 2026verified

Net income
2023
36.4 m
2024
-600.0 k
2025
-254.1 m

SEC (XBRL)· 12 Feb 2026verified

Diluted EPS
2023
0.98
2024
-0.02
2025
-7.24

SEC (XBRL)· 12 Feb 2026verified

Weighted average diluted shares
2023
36.3 m
2024
35.5 m
2025
35.1 m

SEC (XBRL)· 12 Feb 2026verified

Dividend per share
2023
—
2024
—
2025
—

SEC (XBRL)· 13 Feb 2020verified

Balance sheet · USD

Cash
2023
125.8 m
2024
39.0 m
2025
33.0 m

SEC (XBRL)· 12 Feb 2026verified

Receivables
2023
1.2 bn
2024
1.3 bn
2025
1.2 bn

SEC (XBRL)· 12 Feb 2026verified

Current assets
2023
1.6 bn
2024
1.4 bn
2025
1.3 bn

SEC (XBRL)· 12 Feb 2026verified

Property, plant & equipment, net
2023
24.6 m
2024
25.8 m
2025
20.5 m

SEC (XBRL)· 12 Feb 2026verified

Goodwill
2023
151.1 m
2024
304.2 m
2025
202.1 m

SEC (XBRL)· 12 Feb 2026verified

Intangibles (excl. goodwill)
2023
137.7 m
2024
256.3 m
2025
226.2 m

SEC (XBRL)· 12 Feb 2026verified

Total assets
2023
2.6 bn
2024
2.6 bn
2025
2.3 bn

SEC (XBRL)· 12 Feb 2026verified

Accounts payable
2023
646.1 m
2024
613.8 m
2025
631.4 m

SEC (XBRL)· 12 Feb 2026verified

Short-term debt
2023
0
2024
—
2025
—

SEC (XBRL)· 20 Feb 2024verified

Long-term debt
2023
0
2024
239.4 m
2025
101.9 m

SEC (XBRL)· 12 Feb 2026verified

Current liabilities
2023
1.0 bn
2024
826.5 m
2025
821.8 m

SEC (XBRL)· 12 Feb 2026verified

Equity
2023
1.3 bn †
2024
1.2 bn †
2025
976.5 m †

SEC (XBRL)· 12 Feb 2026verified

Cash flow · USD

Operating cash flow
2023
76.7 m
2024
26.9 m
2025
122.6 m

SEC (XBRL)· 12 Feb 2026verified

Capex
2023
15.3 m
2024
11.1 m
2025
8.5 m

SEC (XBRL)· 12 Feb 2026verified

Free cash flow
2023
61.4 m ≈
2024
15.8 m ≈
2025
114.1 m ≈

SEC (XBRL)· 12 Feb 2026derived

Investing cash flow
2023
-14.1 m
2024
-361.6 m
2025
22.3 m

SEC (XBRL)· 12 Feb 2026verified

Financing cash flow
2023
-59.6 m
2024
214.8 m
2025
-161.1 m

SEC (XBRL)· 12 Feb 2026verified

Dividends paid
2023
11.0 m
2024
10.9 m
2025
11.0 m

SEC (XBRL)· 12 Feb 2026verified

Computed indicators

Growth

Revenue growth (YoY)
-1.9%
computed by olivLawFY 2025
Revenue CAGR 3Y
-4.7%
computed by olivLawFY 2022 → FY 2025
Revenue CAGR 5Y
unavailable
input data missing
EBIT growth (YoY)
unavailable
the base of the ratio is not positive
Net income growth (YoY)
unavailable
the base of the ratio is not positive
Net income CAGR 3Y
unavailable
the base of the ratio is not positive
Net income CAGR 5Y
unavailable
input data missing
EPS growth (YoY)
unavailable
the base of the ratio is not positive
EPS CAGR 3Y
unavailable
the base of the ratio is not positive
EPS CAGR 5Y
unavailable
input data missing
FCF growth (YoY)
622.2%
computed by olivLawFY 2025

Profitability

Gross margin
19.7%
computed by olivLawTTM to 27 Sept 2026
EBITDA margin
1.3%
computed by olivLawTTM to 27 Sept 2026
EBIT margin
0.3%
computed by olivLawTTM to 27 Sept 2026
Net margin
-3.1%
computed by olivLawTTM to 27 Sept 2026
FCF margin
-0.2%
computed by olivLawTTM to 27 Sept 2026

Returns

ROE
-11.9%
computed by olivLawTTM to 27 Sept 2026 · balance sheet at 27 Sept 2026
ROA
-5.3%
computed by olivLawTTM to 27 Sept 2026 · balance sheet at 27 Sept 2026
ROIC
0.8%
computed by olivLawTTM to 27 Sept 2026 · balance sheet at 27 Sept 2026
ROCE
0.8%
computed by olivLawTTM to 27 Sept 2026 · balance sheet at 27 Sept 2026
Payout ratio (EPS)
unavailable
input data missing
Payout ratio (FCF)
unavailable
the base of the ratio is not positive

Balance sheet

Net debt
100.3 m USD
computed by olivLawbalance sheet at 27 Sept 2026
Net debt / EBITDA
1.8x
computed by olivLawTTM to 27 Sept 2026 · balance sheet at 27 Sept 2026
Debt / equity
0.1x
computed by olivLawbalance sheet at 27 Sept 2026
Interest coverage
1.3x
computed by olivLawTTM to 27 Sept 2026

Liquidity

Current ratio
1.5x
computed by olivLawbalance sheet at 27 Sept 2026
Quick ratio
unavailable
input data missing
Cash ratio
0.0x
computed by olivLawbalance sheet at 27 Sept 2026

Cash

Operating cash flow
-2.1 m USD
computed by olivLawTTM to 27 Sept 2026
Capital expenditure
6.0 m USD
computed by olivLawTTM to 27 Sept 2026
Free cash flow
-8.1 m USD
computed by olivLawTTM to 27 Sept 2026
FCF conversion
unavailable
insufficient data
Cash conversion
-3.8%
computed by olivLawTTM to 27 Sept 2026

Efficiency

Days sales outstanding
112 days
computed by olivLawTTM to 27 Sept 2026 · balance sheet at 27 Sept 2026
Days inventory outstanding
unavailable
input data missing
Days payables outstanding
71 days
computed by olivLawTTM to 27 Sept 2026 · balance sheet at 27 Sept 2026
Cash conversion cycle
unavailable
input data missing

Market and valuation

Market capitalisation
unavailable
input data missing
Enterprise value
unavailable
input data missing
Market cap / net income TTM
unavailable
input data missing
P/E (TTM)
unavailable
insufficient data
Earnings yield
-25.7%
computed by olivLawTTM to 27 Sept 2026
P/B
unavailable
input data missing
P/S
unavailable
input data missing
EV/EBITDA
unavailable
input data missing
EV/EBIT
unavailable
input data missing
EV/Sales
unavailable
input data missing
P/FCF
unavailable
input data missing
FCF yield
unavailable
input data missing
Dividend yield
2.1%
computed by olivLawTTM to 27 Sept 2026
Shareholder yield (distributions)
unavailable
input data missing

Risk

Altman Z
unavailable
input data missing

Valuation

olivLaw classification

Insufficient data
What is missing
  • score weight coverage: 45.8% of at least 60%

A scoring methodology on indicators and valuation, not investment advice.

Closing price

14.05 USD

05 Nov 2026Source: olivLaw, closing series

Market cap: unavailable

Key indicators

Market capitalisation
unavailable
input data missing
P/E (TTM)
unavailable
insufficient data
P/B
unavailable
input data missing
EV/EBITDA
unavailable
input data missing
ROE
-11.9%
computed by olivLawTTM to 27 Sept 2026 · balance sheet at 27 Sept 2026
Net margin
-3.1%
computed by olivLawTTM to 27 Sept 2026
Revenue growth (YoY)
-1.9%
computed by olivLawFY 2025
Dividend yield
2.1%
computed by olivLawTTM to 27 Sept 2026

Coverage and freshness

32/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 27 Sept 2026
Latest balance sheet date: 27 Sept 2026
Source: SEC (XBRL)published 05 Nov 2026
verified 2331derived 159

Score by group

46% · Insufficient data

Estimated value range

Low
3.94
USD per share
Mid
4.52
USD per share
High
5.30
USD per share
Price: 14.05 USD
The price is above the range
Potential to the central value: -67.8% (value / price − 1)
Margin of safety: -210.7% (1 − price / value)
Agreement between methods: single method · 1 methods used · 1 independent bases

The combined range = the median of the valid methods' low, central and high values; it is not a probability interval and does not cover every result. Envelope of all methods: 3.94 – 5.30 USD.

Valuation assumptions are editorial choices, not measured; beta is not measured.

Method ranges (USD per share)

— — Mid · ▏ Price

Valuation methods

  • DCF (discounted cash flow)unavailable · input data missing
  • Peers: EV/EBITDAunavailable · input data missing
  • Peers: P/Eunavailable · the base of the ratio is not positive
  • Dividend discount (DDM)3.94 – 5.30 (Mid 4.52)
Multiple comparisons use the SIC vertical: Services-Help Supply Services (SIC 7363)

Classification (SIC) comparables group by industry code, not by economic activity; the direct group is an editorial selection by activity. Members' multiples are on their own trailing twelve months, at their own latest close.

Assumptions (illustrative, editorial)

Risk-free rate
4.3%
Equity risk premium
5.0%
Beta (default)
1.00
Cost of equity
9.3%
Terminal growth
2.5%

Factor scorecard

Insufficient data

Minimum-evidence gate: score weight coverage: 45.8% of at least 60%

FactorValueScoreWeight used
ROIC · Quality0.8%67 (vs peers)23%
Net margin · Quality-3.1%31 (vs peers)14%
FCF conversion · Qualityunavailableunavailable—
Revenue CAGR 3Y · Growth-4.7%0 (on a fixed band)18%
EPS CAGR 3Y · Growthunavailableunavailable—
Net debt / EBITDA · Balance sheet1.8x62 (on a fixed band)23%
Interest coverage · Balance sheet1.3x0 (on a fixed band)14%
Current ratio · Balance sheet1.5x62 (on a fixed band)9%
P/E (TTM) · Valuationunavailableunavailable—
EV/EBITDA · Valuationunavailableunavailable—
FCF yield · Valuationunavailableunavailable—
Shareholder yield (distributions) · Returnsunavailableunavailable—
Payout ratio (FCF) · Returnsunavailableunavailable—

Factors without a value were dropped; the remaining weights were renormalised.

Score groups

  • Balance sheet43/100 · 3/3 factors with a value
  • Growth· partial0/100 · 1/2 factors with a value
  • Quality53/100 · 2/3 factors with a value
  • Returns· partialunavailable · 0/2 factors with a value
  • Valuation· partialunavailable · 0/3 factors with a value

A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

Memo

KELLY SERVICES, INC. (KELYA). Latest full fiscal year: 2025; data up to 2026-09-27.

Figures computed from the financial statements: revenue 4.3 bn USD in 2025; YoY growth -1.9%; net margin -3.1%; ROE -11.9%; net debt/EBITDA 1.8x.

The estimated value range is 3.94–5.30 USD per share (median of 1 methods, agreement: single method); assumptions are illustrative. Against the central value of 4.52 USD, the price of 14.05 USD leaves a potential of -67.8% (value / price − 1) and a margin of safety of -210.7% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

Insufficient data for a verdict (score weight coverage: 45.8% of at least 60%).

Text generated deterministically from the figures shown; no language model. Not investment advice.

What supports the thesis

No signal among the computed factors. That is not an absence of risk: factors without data were not assessed, and business risks (margins, inventory, demand) are in the source-based analysis.

What contradicts it

  • Revenue CAGR 3Y: -4.7%
  • Interest coverage: 1.3x
  • The price is above the estimated value range

Not assessed (insufficient data or a ratio without meaning): FCF conversion, EPS CAGR 3Y, P/E (TTM), EV/EBITDA, FCF yield, Shareholder yield (distributions), Payout ratio (FCF).

Versus the vertical median

Services-Help Supply Services (SIC 7363) · same industry (4-digit SIC) · compared with 16 companies

Multiples and returns vs the median

P/E
—
vertical median 23.4x
EV/EBITDA
—
vertical median 9.9x
P/S
—
vertical median 0.3x
P/B
—
vertical median 1.4x
ROE
-11.9%
vertical median 4.6%
below median (−360.5%)
Net margin
-3.1%
vertical median 0.3%
below median (−1,007.7%)
EBIT margin
0.3%
vertical median 0.8%
below median (−67.4%)
Revenue YoY
-1.9%
vertical median -2.9%
above median
Net debt/EBITDA
1.8x
vertical median 2.5x
below median (−25.7%)
Dividend yield
2.1%
vertical median 2.9%
below median (−25.2%)

Price rebased to 100 (monthly, 5 years)

Companies in the vertical

Market capP/EROENet marginRevenue YoY1A / 3A
RHIRobert Half Inc.4.4 bn35.69.8%2.3%−7.2%+59% / −48%
MANManpowergroup Inc.2.2 bn18.25.8%0.6%+0.6%+61% / −38%
NSPInsperity, Inc.1.9 bn554.94.6%0.0%+3.5%+44% / −55%
AMNAmn Healthcare Services, Inc.1.8 bn17.715.6%3.1%−8.5%+185% / −30%
EFOREverforth, Inc.1.5 bn21.83.7%1.7%−2.9%−21% / −60%
KFRCKforce Inc997.7 m23.430.5%3.0%−5.4%+89% / −20%
BBSIBarrett Business Services, Inc.728.3 m24.213.9%2.4%+8.4%−13% / +11%
TBITrueBlue, Inc.376.8 m—-15.9%-2.6%+3.1%+152% / −11%
HQIHireQuest, Inc.239.2 m30.012.1%27.1%−11.4%+98% / +16%
RCMTRcm Technologies, Inc.226.3 m13.839.5%5.1%unavailable+63% / +18%
TTECTTEC Holdings, Inc.73.0 m—-108.2%-10.2%−3.2%−56% / −92%
DLHCDlh Holdings Corp.52.6 m—-20.8%-8.5%−13.0%−42% / −74%
BGSFBgsf, Inc37.5 m—-4.4%-2.3%−10.6%−24% / −64%
STRRStar Equity Holdings, Inc.35.0 m—-18.2%-4.3%+22.9%−6% / −40%
CIRCCircle8 Group Inc.23.5 m——-19.4%−1.5%−90% / −95%
YFORYY Group Holding Ltd.3.9 m—-94.1%-11.8%+29.4%−100% / unavailable
KELYAKelly Services, Inc.——-11.9%-3.1%−1.9%+23% / −26%

1- and 3-year price returns: for KELYA from daily closes (the same as the performance table), for the other companies from month-end closes.

olivLaw engine forecast

The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

The engine has no published run for this company yet.

Valuation scenarios (editable assumptions)

Illustrative scenarios

Scenarios are not available. input data missing

AI analysis

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

Possibly outdated: the newest document it read is from 06 Aug 2026; since then the company filed 8-K (05 Nov 2026 · results), 10-Q (05 Nov 2026).

In brief

Kelly is a specialty talent solutions provider linking employers with temporary, permanent and outsourced workforce services across three business units: ETM, SET and Education. The company is going through a period of declining revenue, but in the second quarter of 2026 it reported sequential improvement, which makes demand trends in the coming quarters worth watching. Revenue from services reached 1038.2 million USD in the second quarter of 2026 2.

SWOT

Strengths

  • The company has a broad presence across three specialized segments, with leading positions in education and technical staffing. Its outsourcing model and integration programs give it an operational edge noted in the report 13.
  • A diversified client base and a service portfolio including RPO and MSP give it a solid position with large customers 1.
  • The company has shown expense discipline and the ability to improve its adjusted EBITDA margin in 2026 3.

Weaknesses

  • Revenue declined in 2026, affected by lower demand from some large customers and U.S. federal government contractors 23.
  • The company recorded goodwill impairment and operating losses in 2025, pointing to pressure on profitability 1.
  • Gross and adjusted margins have fallen, with business mix and employee-related costs contributing to the trend 23.

Opportunities

  • An economic recovery could bring faster volume growth, especially in ETM and SET, where the company has reported improvement 23.
  • Expanding talent solutions and RPO could offset declines in traditional staffing 2.
  • Technology modernization and a single enterprise system could reduce costs and improve productivity over the medium term 1.

Threats

  • Automation and artificial intelligence could reduce demand for certain categories of staff, especially administrative roles 1.
  • Intense competition and online platforms could limit the company's ability to keep its market share 1.
  • Regulatory changes on wages, taxes and immigration policy could raise costs and reduce the appeal of its services 1.

Risks

  • Dependence on the economic cyclehigh

    Demand for temporary staff falls quickly when economic activity contracts, and revenue declined in 2026 12.

  • Customer concentrationhigh

    A significant share of revenue comes from the largest customers, and losing one of them could seriously affect results 1.

  • Asset impairmentmedium

    Goodwill impairment charges show that the value of past acquisitions can be reassessed if performance weakens 1.

  • Insurance and regulatory costsmedium

    Changes in workers' compensation, unemployment insurance costs and new regulations could increase expenses 1.

  • Technology and security risksmedium

    Cybersecurity incidents or system outages could disrupt services and damage the company's reputation 1.

Investment thesis

What would need to be true (bull case)

  • If the demand recovery is confirmed, growth in ETM and SET could accelerate the improvement in revenue and margins 23.
  • Efficiency programs and platform integration could support better profitability even at moderate volumes 3.
  • A leading position in specialized niches and an expanding RPO business could provide long-term stability 1.

What would break the thesis

  • If the decline in demand continues, revenue and profitability could remain under pressure in the coming quarters 2.
  • Automation and AI could permanently reduce demand for certain roles, limiting long-term growth 1.
  • If large clients reduce volumes or move to in-house suppliers, the company could lose significant market share 1.

What to watch

  • Year-over-year revenue trends in ETM and SETQ3 2026
  • Adjusted EBITDA margin in the fourth quarterQ4 2026
  • Recovery of demand from U.S. federal government contractors2027
  • Effect of the single enterprise system on costsnext 10-K

Products, market & competition

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

Possibly outdated: the newest document it read is from 06 Aug 2026; since then the company filed 8-K (05 Nov 2026 · results), 10-Q (05 Nov 2026).

The business

Kelly operates as a global specialty talent solutions provider headquartered in the United States. It offers temporary and permanent staffing, outcome-based services, RPO, MSP and payroll process outsourcing. According to its annual report, about 375000 workers were placed with customers worldwide in 2025 1. Revenue from services was 4250.9 million USD in fiscal 2025 1.

The business model is sensitive to economic cycles: demand for temporary staff tends to rise before permanent hiring and falls first when activity contracts. Permanent placement carries higher gross margins but is a small share of revenue 1. Clients range from local firms to Fortune 500 companies, government agencies and education institutions, and the largest 100 customers accounted for a significant share of revenue in 2025 1.

In 2025 Kelly combined its P&I and OCG units into ETM, integrated the MRP acquisition and continued its transformation and cost reduction program. The CEO appointed in September 2025 continued these actions, and in 2026 the company reported sequential improvement across its three segments 12.

Segments

Enterprise Talent Management (ETM)

ETM covers temporary staffing, outcome-based services, permanent placement, BPO, MSP and RPO, focused on light industrial, contact center and office clerical work in North America. Revenue was 2005.5 million USD in fiscal 2025 1 and fell to 944.7 million USD in the first six months of 2026 2. The segment showed signs of demand recovery, with growth in talent solutions 2.

Science, Engineering & Technology (SET)

SET provides specialized talent in science, engineering, technology and telecommunications, mainly in North America. Revenue rose to 1240.4 million USD in 2025 1, helped by the MRP acquisition, but demand from U.S. federal government contractors and IT services declined 2. The company still reported growth in its Telecom specialty 2.

Education

Education supplies teaching and therapy staff to U.S. school districts, with pronounced seasonality, especially in the third quarter. Revenue was 1010.7 million USD in 2025 1. In 2026 demand weakened because of delayed contract decisions and lower enrollment 2.

Market context

The worldwide workforce solutions industry is highly competitive and fragmented, with low barriers to entry. Kelly operates nationally and regionally, competing with large firms and online recruitment platforms 1. Demand depends on economic activity and trade policy, and the decline still visible in 2026 shows the market has not fully recovered 2.

Although conditions remain difficult, the company observes signs of stabilization in 2026, with growth in ETM and SET versus the prior quarter 23. If the demand recovery strengthens, margins and volumes could benefit from operating leverage, but this depends on the economy and on decisions by large clients 1.

Trends

  • Automation and artificial intelligencemixed

    Automation and AI could reduce demand for certain administrative and support roles, particularly lower-skill categories. The company also uses AI in its recruiting processes, which could partly offset these effects 1.

  • Economic cycle and staffing demandheadwind

    Demand for temporary staff declined in 2025 and early 2026, and revenue fell 8.3% in the first six months of 2026 2. If economic activity recovers, employers could again increase their use of temporary staff ahead of permanent hiring 1.

  • Cost pressure and regulationheadwind

    Changes to wage, tax and AI-in-employment rules could raise costs. The company says it passes regulatory costs to clients as far as possible, but it cannot be sure this will fully offset them 1.

  • Operating efficiency gainstailwind

    Integration programs, technology modernization and expense reductions have lowered SG&A and could support higher margins if volumes grow 23. The company's outlook for the fourth quarter of 2026 includes a margin recovery, but this forecast depends on stable macroeconomic conditions 3.

Competitive position

In the United States, Kelly competes with national firms offering a broad range of services and with thousands of smaller regional or specialized companies. The main competitors named in the report are Randstad, Adecco Group, ManpowerGroup and Allegis Group 1. Key factors are service quality, price and breadth of service, and price pressure may increase in a downturn 1.

A major risk is the rise of online staffing platforms and sourcing models that bypass traditional agencies. The company has warned that such competition could limit its ability to maintain market share 1.

  • Randstad

    Global workforce solutions provider named among Kelly's largest competitors in 2025 1.

  • Adecco Group

    International staffing provider listed among the company's main competitors in 2025 1.

  • ManpowerGroupMAN

    Global staffing company cited in the report as a direct competitor 1.

  • Allegis Group

    Private staffing and consulting group named among principal competitors in 2025 1.

News & filings

In the press

SEC filings

Sources

  1. [1] Form 10-K, fiscal year ended 2025-12-28 · SEC / Kelly Services, Inc. · 12 Feb 2026
  2. [2] Form 10-Q, quarter ended 2026-06-28 · SEC / Kelly Services, Inc. · 06 Aug 2026
  3. [3] Form 8-K, results release (exhibit 99.1) · SEC / Kelly Services, Inc. · 06 Aug 2026

Figures computed by olivLaw from SEC filings and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.