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olivLaw · US equity research

SOFI SOFI

Finance Services · SIC 6199 · Vertical: Finance Services (SIC 6199)

17.38USD+3.64% · 1 dayClose 04 Nov 2026

SoFi Technologies is a digital financial services company that combines lending, deposits, investing and a technology platform for enterprise clients. In fiscal 2025 total net revenue reached 3.6 billion USD, and in the second quarter of 2026 it reached 1.2 billion USD. The company also raised its 2026 adjusted net revenue guidance to 4.75 - 4.85 billion USD.

The AI analysis may be outdated: new filings came after its sources (see the «AI analysis» section).

At the close of 04 Nov 2026, SOFI (SOFI) stock was 17.38 USD (+3.64% on the day), with market capitalisation 22.4 bn USD, P/E 36.3 on diluted EPS of 0.48 USD over the last 12 months, dividend yield 0.00%, beta 2.45, 52-week range 14.22–32.21 USD. Latest reported quarter (Q2 2026): revenue of 153.6 m USD (+1.1% YoY), net income of 156.6 m USD (+61.0% YoY), diluted EPS 0.12 USD.

Data as of · AI analysis dated · Source: SEC filings and closing prices, computed by olivLaw.

Market cap
22.4 bn USD
shares as of 31 Jul 2026
P/E (TTM)
36.3
Diluted EPS TTM 0.48 · TTM to 30 Jun 2026
E/P (TTM)
2.76%
TTM to 30 Jun 2026
Dividend yield
0.00%
DPS 12m 0.00
Beta (2y)
2.45
Volatility (1y) 57%
52-week range
14.2232.21

Price history

Loading chart…

Technical reading

RSI (14)
61.0
strong (55–70)
Bollinger (20, 2)
13.44 – 17.77
in the upper half of the band · %B 0.91 · band width 27.8%
SMA 50 / 200
16.47 / 17.65
mixed trend
MACD (12, 26, 9)
0.23 / -0.08
MACD above signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyS&P 500vs S&P 500Vertical median
1 month+9.2%−1.1%+10.3 pp—
3 months−4.8%−0.5%−4.3 pp—
6 months+6.6%+4.4%+2.2 pp—
Year to date−33.6%+12.3%−45.9 pp—
1 year−40.8%+13.5%−54.4 pp−53.7%
3 years+117.0%+76.4%+40.6 pp−69.3%
5 years−23.0%+63.7%−86.7 pp—
Max drawdown (1y)
−55.9%
12 Nov 2025 → 14 Oct 2026
Max drawdown (5y)
−81.3%
11 Nov 2021 → 07 Dec 2022
Compound annual growth (5y)
−5.1%
S&P 500 +10.4%

Price returns, dividends excluded.

Quarterly results

Latest quarter: Q2 2026 · 30 Jun 2026

Revenue
153.6 m USD
+1.1% YoY
Net income
156.6 m USD
+61.0% YoY
Diluted EPS
0.12
+50.0% YoY
net / operating
102.0% / unavailable

Quarterly margins

Quarterly statements · USD

Fiscal yearQ3 '24Q4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26
Revenue131.2 m135.5 m140.4 m151.9 m156.8 m170.3 m129.5 m153.6 m
Cost of revenue123.7 m128.2 m135.5 m150.4 m161.4 m161.6 m171.1 m200.1 m
Research & development139.7 m149.0 m156.2 m152.1 m167.1 m172.8 m187.7 m191.3 m
Depreciation & amortisation51.8 m ≈53.5 m55.3 m56.7 m ≈59.2 m ≈62.9 m67.6 m73.1 m ≈
Pre-tax income63.9 m59.9 m79.8 m112.2 m148.6 m185.3 m199.6 m204.3 m
Income tax3.1 m-272.5 m8.7 m14.9 m9.2 m11.8 m32.8 m47.7 m
Net income60.7 m332.5 m71.1 m97.3 m139.4 m173.5 m166.7 m156.6 m
Diluted EPS0.050.28 ≈0.060.080.110.13 ≈0.120.12
Operating cash flow-1.2 bn ≈-200.1 m21.5 m-1.5 bn ≈-1.3 bn ≈-991.2 m-2.3 bn-3.9 bn ≈
Capex43.3 m ≈42.3 m52.6 m63.5 m ≈60.0 m ≈66.4 m67.6 m96.6 m ≈

≈ derived quarter (cumulative difference / share-days average)

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Today's P/E sits at the 25 percentile of its own 8-quarter history (min 28.8, median 40.3, max 69.1; quarters with earnings only).

Fiscal years

Fiscal year2019202020212022202320242025
Revenue4.5 m103.3 m247.7 m377.1 m421.5 m503.1 m619.4 m
Revenue YoYunavailable+2,186.1%+139.7%+52.2%+11.8%+19.4%+23.1%
Net income-239.7 m-224.1 m-483.9 m-320.4 m-300.7 m498.7 m481.3 m
Net income YoYunavailableunavailableunavailableunavailableunavailableunavailable−3.5%
Diluted EPS-4.02-4.30-1.00-0.40-0.360.390.39
Diluted EPS YoYunavailableunavailableunavailableunavailableunavailableunavailable0.0%
net %-5,303.0%-216.8%-195.4%-85.0%-71.4%99.1%77.7%
Free cash flow-92.3 m-503.9 m-1.4 bn-7.3 bn-7.3 bn-1.3 bn-4.0 bn

Reported results vs expectations

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Balance sheet & financial health

Fiscal year 2025 · 31 Dec 2025

Cash
4.9 bn USD
Financial debt
unavailable USD
Net debt
unavailable USD
Equity
10.5 bn USD
Total assets
50.7 bn USD
Debt / equity
unavailable
Current ratio
unavailable
ROE
5.7%
ROA
1.1%
FCF margin
-643.4%

Financial statements (source on every figure)

Revenue and net income (USD)

Margins

Income statement · USD

Revenue
2023
421.5 m
2024
503.1 m
2025
619.4 m

SEC (XBRL)· 17 Feb 2026verified

Cost of revenue
2023
380.0 m
2024
461.6 m
2025
609.0 m

SEC (XBRL)· 17 Feb 2026verified

Gross profit
2023
41.5 m ≈
2024
41.5 m ≈
2025
10.4 m ≈

SEC (XBRL)· 17 Feb 2026derived

Research & development
2023
511.4 m
2024
551.8 m
2025
648.3 m

SEC (XBRL)· 17 Feb 2026verified

Depreciation & amortisation
2023
201.4 m
2024
203.5 m
2025
234.2 m

SEC (XBRL)· 17 Feb 2026verified

Interest expense
2023
789.3 m
2024
—
2025
—

SEC (XBRL)· 27 Feb 2024verified

Pre-tax income
2023
-301.2 m
2024
233.3 m
2025
525.9 m

SEC (XBRL)· 17 Feb 2026verified

Income tax
2023
-416.0 k
2024
-265.3 m
2025
44.5 m

SEC (XBRL)· 17 Feb 2026verified

Net income
2023
-300.7 m
2024
498.7 m
2025
481.3 m

SEC (XBRL)· 17 Feb 2026verified

Diluted EPS
2023
-0.36
2024
0.39
2025
0.39

SEC (XBRL)· 17 Feb 2026verified

Weighted average diluted shares
2023
945.0 m
2024
1.1 bn
2025
1.3 bn

SEC (XBRL)· 17 Feb 2026verified

Dividend per share
2023
0.00
2024
0.00
2025
0.00

SEC (XBRL)· 17 Feb 2026verified

Balance sheet · USD

Cash
2023
3.1 bn
2024
2.5 bn
2025
4.9 bn

SEC (XBRL)· 17 Feb 2026verified

Current assets
2023
—
2024
—
2025
—

SEC (XBRL)· 17 Mar 2021verified

Goodwill
2023
1.4 bn
2024
1.4 bn
2025
1.4 bn

SEC (XBRL)· 17 Feb 2026verified

Intangibles (excl. goodwill)
2023
364.0 m
2024
297.8 m
2025
231.9 m

SEC (XBRL)· 17 Feb 2026verified

Total assets
2023
30.1 bn
2024
36.3 bn
2025
50.7 bn

SEC (XBRL)· 17 Feb 2026verified

Long-term debt
2023
—
2024
—
2025
—

SEC (XBRL)· 01 Mar 2023verified

Current liabilities
2023
—
2024
—
2025
—

SEC (XBRL)· 17 Mar 2021verified

Total liabilities
2023
24.5 bn
2024
29.7 bn
2025
40.2 bn

SEC (XBRL)· 17 Feb 2026verified

Equity
2023
5.2 bn †
2024
6.5 bn †
2025
10.5 bn †

SEC (XBRL)· 17 Feb 2026verified

Cash flow · USD

Operating cash flow
2023
-7.2 bn
2024
-1.1 bn
2025
-3.7 bn

SEC (XBRL)· 17 Feb 2026verified

Capex
2023
111.4 m
2024
154.3 m
2025
242.4 m

SEC (XBRL)· 17 Feb 2026verified

Free cash flow
2023
-7.3 bn ≈
2024
-1.3 bn ≈
2025
-4.0 bn ≈

SEC (XBRL)· 17 Feb 2026derived

Investing cash flow
2023
-1.9 bn
2024
-4.8 bn
2025
-6.7 bn

SEC (XBRL)· 17 Feb 2026verified

Financing cash flow
2023
10.9 bn
2024
5.0 bn
2025
13.1 bn

SEC (XBRL)· 17 Feb 2026verified

Share repurchases
2023
0
2024
—
2025
—

SEC (XBRL)· 27 Feb 2024verified

Computed indicators

Growth

Revenue growth (YoY)
23.1%
computed by olivLawFY 2025
Revenue CAGR 3Y
18.0%
computed by olivLawFY 2022 → FY 2025
Revenue CAGR 5Y
43.1%
computed by olivLawFY 2020 → FY 2025
EBIT growth (YoY)
unavailable
input data missing
Net income growth (YoY)
-3.5%
computed by olivLawFY 2025
Net income CAGR 3Y
unavailable
the base of the ratio is not positive
Net income CAGR 5Y
unavailable
the base of the ratio is not positive
EPS growth (YoY)
0.0%
computed by olivLawFY 2025
EPS CAGR 3Y
unavailable
the base of the ratio is not positive
EPS CAGR 5Y
unavailable
the base of the ratio is not positive
FCF growth (YoY)
unavailable
the base of the ratio is not positive

Profitability

Gross margin
-13.8%
computed by olivLawTTM to 30 Jun 2026
EBITDA margin
unavailable
input data missing
EBIT margin
unavailable
input data missing
Net margin
104.3%
computed by olivLawTTM to 30 Jun 2026
FCF margin
-1,441.1%
computed by olivLawTTM to 30 Jun 2026

Returns

ROE
7.1%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
ROA
1.2%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
ROIC
unavailable
input data missing
ROCE
unavailable
input data missing
Payout ratio (EPS)
0.0%
computed by olivLawTTM to 30 Jun 2026
Payout ratio (FCF)
unavailable
input data missing

Balance sheet

Net debt
unavailable
input data missing
Net debt / EBITDA
unavailable
input data missing
Debt / equity
unavailable
input data missing
Interest coverage
unavailable
the reported interest expense is far older than the latest period (the filer changed its XBRL tag): a stale figure is not used

Liquidity

Current ratio
unavailable
input data missing
Quick ratio
unavailable
input data missing
Cash ratio
unavailable
input data missing

Cash

Operating cash flow
-8.5 bn USD
computed by olivLawTTM to 30 Jun 2026
Capital expenditure
290.5 m USD
computed by olivLawTTM to 30 Jun 2026
Free cash flow
-8.8 bn USD
computed by olivLawTTM to 30 Jun 2026
FCF conversion
-1,382.0%
computed by olivLawTTM to 30 Jun 2026
Cash conversion
unavailable
input data missing

Efficiency

Days sales outstanding
unavailable
input data missing
Days inventory outstanding
unavailable
input data missing
Days payables outstanding
unavailable
input data missing
Cash conversion cycle
unavailable
input data missing

Market and valuation

Market capitalisation
22.4 bn USD
computed by olivLawbalance sheet at 30 Jun 2026
Enterprise value
unavailable
input data missing
Market cap / net income TTM
35.3x
computed by olivLawTTM to 30 Jun 2026
P/E (TTM)
36.3x
computed by olivLawTTM to 30 Jun 2026
Earnings yield
2.8%
computed by olivLawTTM to 30 Jun 2026
P/B
2.0x
computed by olivLawbalance sheet at 30 Jun 2026
P/S
36.8x
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
EV/EBITDA
unavailable
input data missing
EV/EBIT
unavailable
input data missing
EV/Sales
unavailable
input data missing
P/FCF
unavailable
the base of the ratio is not positive
FCF yield
-39.2%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
Dividend yield
0.0%
computed by olivLawTTM to 30 Jun 2026
Shareholder yield (distributions)
unavailable
input data missing

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Insufficient data
What is missing
  • indicators available: 5 of at least 6
  • score weight coverage: 39.6% of at least 60%

A scoring methodology on indicators and valuation, not investment advice.

Closing price

17.38 USD

04 Nov 2026Source: olivLaw, closing series

Market cap: 22.4 bn USD

Key indicators

Market capitalisation
22.4 bn USD
computed by olivLawbalance sheet at 30 Jun 2026
P/E (TTM)
36.3x
computed by olivLawTTM to 30 Jun 2026
P/B
2.0x
computed by olivLawbalance sheet at 30 Jun 2026
EV/EBITDA
unavailable
input data missing
ROE
7.1%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
Net margin
104.3%
computed by olivLawTTM to 30 Jun 2026
Revenue growth (YoY)
23.1%
computed by olivLawFY 2025
Dividend yield
0.0%
computed by olivLawTTM to 30 Jun 2026

Coverage and freshness

27/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 30 Jun 2026
Latest balance sheet date: 30 Jun 2026
Share count (cover of the latest filing), as of: 31 Jul 2026
Source: SEC (XBRL)published 06 Aug 2026
verified 923derived 91

Score by group

40% · Insufficient data

Estimated value range

Low
1.62
USD per share
Mid
4.23
USD per share
High
8.95
USD per share
Price: 17.38 USD
The price is above the range
Potential to the central value: -75.6% (value / price − 1)
Margin of safety: -310.6% (1 − price / value)
Agreement between methods: single method · 1 methods used · 1 independent bases

The combined range = the median of the valid methods' low, central and high values; it is not a probability interval and does not cover every result. Envelope of all methods: 1.62 – 8.95 USD.

Valuation assumptions are editorial choices, not measured; beta is not measured.

Method ranges (USD per share)

— — Mid · ▏ Price

Valuation methods

  • DCF (discounted cash flow)unavailable · the reported interest expense is far older than the latest period (the filer changed its XBRL tag): a stale figure is not used
  • Peers: EV/EBITDAunavailable · net debt missing: EV cannot be bridged to equity (missing debt is not zero)
  • Peers: P/E1.62 – 8.95 (Mid 4.23)
    9 companies used · median multiple 8.8x · quartiles 3.4x – 18.7x
    AXP, DEFT, HKD, JFU, LX, VIP, WD, XYF, YRD
  • Dividend discount (DDM)unavailable · the base of the ratio is not positive
Multiple comparisons use the SIC vertical: Finance Services (SIC 6199)

Classification (SIC) comparables group by industry code, not by economic activity; the direct group is an editorial selection by activity. Members' multiples are on their own trailing twelve months, at their own latest close.

Assumptions (illustrative, editorial)

Risk-free rate
4.3%
Equity risk premium
5.0%
Beta (default)
1.00
Cost of equity
9.3%
Terminal growth
2.5%

Factor scorecard

Insufficient data

Minimum-evidence gate: indicators available: 5 of at least 6; score weight coverage: 39.6% of at least 60%

FactorValueScoreWeight used
ROIC · Qualityunavailableunavailable—
Net margin · Quality104.3%95 (vs peers)16%
FCF conversion · Quality-1,382.0%0 (on a fixed band)16%
Revenue CAGR 3Y · Growth18.0%100 (on a fixed band)21%
EPS CAGR 3Y · Growthunavailableunavailable—
Net debt / EBITDA · Balance sheetunavailableunavailable—
Interest coverage · Balance sheetunavailableunavailable—
Current ratio · Balance sheetunavailableunavailable—
P/E (TTM) · Valuation36.3x0 (vs peers)26%
EV/EBITDA · Valuationunavailableunavailable—
FCF yield · Valuation-39.2%0 (on a fixed band)21%
Shareholder yield (distributions) · Returnsunavailableunavailable—
Payout ratio (FCF) · Returnsunavailableunavailable—

Factors without a value were dropped; the remaining weights were renormalised.

Score groups

  • Balance sheet· partialunavailable · 0/3 factors with a value
  • Growth· partial100/100 · 1/2 factors with a value
  • Quality47/100 · 2/3 factors with a value
  • Returns· partialunavailable · 0/2 factors with a value
  • Valuation0/100 · 2/3 factors with a value

A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

Memo

SoFi Technologies, Inc. (SOFI). Latest full fiscal year: 2025; data up to 2026-06-30.

Figures computed from the financial statements: revenue 619.4 m USD in 2025; YoY growth 23.1%; net margin 104.3%; ROE 7.1%.

The estimated value range is 1.62–8.95 USD per share (median of 1 methods, agreement: single method); assumptions are illustrative. Against the central value of 4.23 USD, the price of 17.38 USD leaves a potential of -75.6% (value / price − 1) and a margin of safety of -310.6% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

Insufficient data for a verdict (indicators available: 5 of at least 6; score weight coverage: 39.6% of at least 60%).

Text generated deterministically from the figures shown; no language model. Not investment advice.

What supports the thesis

  • Net margin: 104.3%
  • Revenue CAGR 3Y: 18.0%

What contradicts it

  • FCF conversion: -1,382.0%
  • P/E (TTM): 36.3x
  • FCF yield: -39.2%
  • The price is above the estimated value range

Not assessed (insufficient data or a ratio without meaning): ROIC, EPS CAGR 3Y, Net debt / EBITDA, Interest coverage, Current ratio, EV/EBITDA, Shareholder yield (distributions), Payout ratio (FCF).

Versus the vertical median

Finance Services (SIC 6199) · same industry (4-digit SIC) · compared with 39 companies

The size band was not applied: too few companies would have remained; the vertical includes much smaller or larger companies.

Multiples and returns vs the median

P/E
36.3x
vertical median 8.8x
above median (+310.6%)
EV/EBITDA
—
vertical median —
P/S
36.8x
vertical median 3.3x
above median (+1,020.5%)
P/B
2.0x
vertical median 1.1x
above median (+90.9%)
ROE
7.1%
vertical median -18.2%
above median
Net margin
104.3%
vertical median -81.1%
above median
EBIT margin
—
vertical median -148.1%
Revenue YoY
23.1%
vertical median 11.1%
above median (+108.6%)
Net debt/EBITDA
—
vertical median -0.4x
Dividend yield
0.0%
vertical median 3.3%
below median (−100.0%)

Price rebased to 100 (monthly, 5 years)

Companies in the vertical

Market capP/EROENet marginRevenue YoY1A / 3A
AXPAmerican Express Co223.0 bn18.735.9%27.9%+6.4%−9% / +95%
COINCoinbase Global, Inc.40.1 bn—-4.7%-12.5%+9.4%−44% / +21%
SOFISoFi Technologies, Inc.22.4 bn36.37.1%104.3%+23.1%−41% / +117%
KLARKlarna Group plc5.2 bn—-11.9%-7.8%+24.8%−56% / unavailable
GPGIGPGI, Inc.3.7 bn—-20.6%—−85.8%−36% / +208%
BLSHBullish3.5 bn—-27.3%-0.3%−2.2%−47% / unavailable
CIFRCipher Digital Inc.3.0 bn—-156.8%-742.3%+48.0%−68% / +135%
MARAMara Holdings, Inc.2.7 bn—-107.2%-430.2%+38.2%−42% / −43%
WLTHWealthfront Corporation1.7 bn—-20.5%-19.4%+18.2%unavailable / unavailable
WDWalker & Dunlop, Inc.1.3 bn34.42.2%3.0%+9.0%−41% / −54%
KEELKeel Infrastructure Corp.1.3 bn—-87.6%-230.6%+72.0%−40% / +47%
XYFX Financial1.2 bn5.920.2%19.2%+35.8%−28% / +15%
CDChaince Digital Holdings Inc.741.4 m—-12.3%-182.5%+277.9%−30% / +622%
GDOTGreen Dot Corp727.1 m—-2.8%-1.1%+20.7%+2% / +59%
JFU9F Inc.536.7 m23.24.7%125.2%+12.2%−52% / −43%
CANGCango Inc.272.7 m—-130.8%-90.4%+524.3%−92% / −76%
BKKTBakkt, Inc.215.0 m—-15.9%-1.3%−32.1%−70% / −87%
ZSQRZ Squared Inc.192.4 m—-25.9%-642.0%unavailable−81% / −84%
DEFTDefi Technologies Inc.152.4 m2.374.0%62.9%+215.5%−74% / unavailable
HSDTSolana Company127.0 m—-183.2%-1,302.8%+1,057.1%−49% / −100%
GHIGreystone Housing Impact Investors LP111.0 m——-5.1%−6.4%−33% / −72%
AGPUAxe Compute Inc86.2 m—-1,565.2%-7,769.8%+47.7%+24% / −85%
YRDYiren Digital Ltd.68.9 m8.80.6%1.0%−85.9%−91% / −86%
BTCSBTCS Inc.54.6 m—-354.8%-746.3%+304.8%−67% / +6%
ZSTKZeroStack Corp.47.4 m—-1,993.6%-444.2%−0.5%−67% / −94%

1- and 3-year price returns: for SOFI from daily closes (the same as the performance table), for the other companies from month-end closes.

olivLaw engine forecast

The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

Valuation scenarios (editable assumptions)

Illustrative scenarios

Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

Bear
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Base
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Bull
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Nothing is saved.

Estimated price (USD)

Estimated priceBearBaseBull
1 years
11.68
Total return -33% · Per year -33%
20.56
Total return 18% · Per year 18%
30.84
Total return 77% · Per year 77%
3 years
13.86
Total return -20% · Per year -7%
27.19
Total return 56% · Per year 16%
44.40
Total return 155% · Per year 37%
5 years
16.44
Total return -5% · Per year -1%
35.96
Total return 107% · Per year 16%
63.94
Total return 268% · Per year 30%
What moves the 3-year price the most
  • Exit P/E± 6.80
  • Net margin± 4.76
  • Annual revenue growth± 3.55
  • Annual dilution± 0.40

AI analysis

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

Possibly outdated: the newest document it read is from 06 Aug 2026; since then the company filed 8-K (27 Oct 2026 · results).

In brief

SoFi Technologies is a digital financial services company that combines lending, deposits, investing and a technology platform for enterprise clients. In fiscal 2025 total net revenue reached 3.6 billion USD 1, and in the second quarter of 2026 it reached 1.2 billion USD 3. The company also raised its 2026 adjusted net revenue guidance to 4.75 - 4.85 billion USD 3.

SWOT

Strengths

  • The integrated digital platform and member data support adoption of new products 1.
  • Deposit funding lowers the cost of loans and gives more balance sheet flexibility 13.
  • Fee income, mainly from the Loan Platform Business, diversifies the revenue model 13.

Weaknesses

  • The company has limited experience running a bank and in some newer areas of financial services 1.
  • The Technology Platform segment depends on a few large clients, and losing one can reduce active accounts 3.
  • Operating and expansion costs have risen with growth, which has weighed on profitability 1.

Opportunities

  • Growing cross selling to existing members could raise revenue without high acquisition costs 13.
  • The SoFi Plus subscription and small business loans could add recurring revenue 3.
  • International expansion and enterprise services could open new markets 1.

Threats

  • A worsening economy could raise credit losses and reduce demand 1.
  • Strong competition from banks and technology platforms could pressure margins 1.
  • Changes in bank and digital asset regulation could limit certain products 1.

Risks

  • Credit riskhigh

    A weaker economy could lead to higher loan default rates, which would weigh on results 1.

  • Funding and liquidity riskmedium

    Access to deposits and warehouse financing must be maintained, and losing a facility could hurt growth 1.

  • Regulatory riskmedium

    Bank and bank holding status could bring extra supervision and requirements 1.

  • Fraud riskmedium

    Rising fraud, especially on personal loans and cards, could cause losses 1.

  • Client concentration risklow

    Losing one of the large technology clients could reduce segment revenue 13.

Investment thesis

What would need to be true (bull case)

  • If member and product growth continues and cross selling holds up, revenue could grow faster than costs 3.
  • Deposit funding could support better margins over time if markets stay stable 13.
  • A higher revenue guidance for 2026 could show the model gaining traction 3.

What would break the thesis

  • If the economy weakens, credit losses could rise and hit results 1.
  • Dependence on a small number of technology clients could make revenue more volatile 3.
  • Limited experience running a bank could lead to unexpected problems 1.

What to watch

  • 2026 adjusted net revenue guidanceQ3 2026
  • Cross buy rate and new product countQ3 2026
  • Stability of Technology Platform accounts2027

Products, market & competition

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

Possibly outdated: the newest document it read is from 06 Aug 2026; since then the company filed 8-K (27 Oct 2026 · results).

The business

SoFi presents itself as a mission driven company that aims to help members reach their financial goals, founded in 2011 1. Its offer includes personal, student and home loans, along with products such as SoFi Money, the credit card, SoFi Crypto and SoFi Invest, all within one integrated digital app 1. Since mid 2026 the company describes itself as an everything app for digital financial services, and SoFi Plus has become a paid subscription 2.

The company runs three reportable segments: Lending, Technology Platform and Financial Services 1. A central element is the so called Financial Services Productivity Loop, through which existing members adopt more products, which can lower acquisition costs and raise lifetime value per member 1. SoFi Bank, a national bank, lets the company fund loans with deposits, which generally carry a lower borrowing cost than warehouse financing 1.

Market context

The US market for personal, student and home loans is large, and SoFi approaches it through an integrated digital experience 1. The market for deposits and app based investing is contested, and the company says part of its growth comes from cross selling to existing members 13. International expansion in Latin America, Canada and Switzerland is still an area with limited company experience 1.

Trends

  • Interest ratesmixed

    Changes in interest rates can shift loan demand and net interest margin, so the effect could be mixed 12.

  • Growing digital adoption of financial servicestailwind

    Customers increasingly prefer digital apps, which could support adoption of new products 1.

  • Funding costs and depositsmixed

    Shifting to deposit funding has lowered funding costs, but deposit rates must stay competitive 13.

  • Banking and digital asset regulationheadwind

    Bank and bank holding status brings extra requirements, and rules for digital assets are changing 1.

Competitive position

The company says it competes with traditional banks, technology enabled lenders, financial service providers and social and commerce platforms 1. Its stated advantage is an integrated digital model that brings several products together 1.

  • Technology financial service providers

    Companies offering payments and app based investing, named as rivals 1.

  • Broker dealers

    Competition for trading and investing services, noted in the risk factors 1.

  • Social and commerce platforms

    Apps offering peer to peer and social commerce payments, cited as rivals 1.

News & filings

SEC filings

Sources

  1. [1] Form 10-K, fiscal year ended 2025-12-31 · SEC / SOFI · 17 Feb 2026
  2. [2] Form 10-Q, quarter ended 2026-06-30 · SEC / SOFI · 06 Aug 2026
  3. [3] Form 8-K, results release (exhibit 99.1) · SEC / SOFI · 29 Jul 2026

Figures computed by olivLaw from SEC filings and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.