olivLaw · US equity research
Newell Brands Inc. NWL
Plastics Products, NEC · SIC 3089 · Vertical: Plastics Products, NEC (SIC 3089)
Newell Brands is a global consumer goods group whose brands include Rubbermaid, Sharpie, Graco, Coleman and Yankee Candle, sold in over 150 countries. The company is in the middle of a multi-year turnaround and reported in the second quarter of 2026 its first sales growth after more than four years, so margin and cash flow trends are being followed closely.
The AI analysis may be outdated: new filings came after its sources (see the «AI analysis» section).
At the close of 04 Nov 2026, Newell Brands Inc. (NWL) stock was 5.86 USD (+4.09% on the day), with market capitalisation 2.5 bn USD, dividend yield 4.78%, beta 1.48, 52-week range 3.11–6.36 USD. Latest reported quarter (Q3 2026): revenue of 1.9 bn USD (+3.7% YoY), net income of -81.0 m USD (−485.7% YoY), diluted EPS -0.19 USD.
Data as of · AI analysis dated · Source: SEC filings and closing prices, computed by olivLaw.
Price history
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Technical reading
- RSI (14)
- 56.2
- strong (55–70)
- Bollinger (20, 2)
- 5.11 – 5.99
- in the upper half of the band · %B 0.85 · band width 16.0%
- SMA 50 / 200
- 5.66 / 4.85
- uptrend (price > SMA50 > SMA200)
- MACD (12, 26, 9)
- -0.01 / -0.05
- MACD above signal
Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).
Performance
| Company | S&P 500 | vs S&P 500 | Vertical median | |
|---|---|---|---|---|
| 1 month | +6.9% | −1.1% | +8.0 pp | — |
| 3 months | −5.0% | −0.5% | −4.6 pp | — |
| 6 months | +26.8% | +4.4% | +22.4 pp | — |
| Year to date | +57.5% | +12.3% | +45.2 pp | — |
| 1 year | +86.6% | +13.5% | +73.1 pp | +16.1% |
| 3 years | −15.3% | +76.4% | −91.7 pp | +49.6% |
| 5 years | −75.7% | +63.7% | −139.4 pp | — |
Price returns, dividends excluded.
Quarterly results
Latest quarter: Q3 2026 · 30 Sept 2026
Quarterly margins
Quarterly statements · USD
| Fiscal year | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | Q3 '26 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 1.9 bn | 1.6 bn | 1.9 bn | 1.8 bn | 1.9 bn | 1.5 bn | 2.0 bn | 1.9 bn |
| Cost of revenue | 1.3 bn | 1.1 bn | 1.3 bn | 1.2 bn | 1.3 bn | 1.0 bn | 1.2 bn | 1.2 bn |
| Gross profit | 666.0 m | 503.0 m | 685.0 m | 616.0 m | 628.0 m | 513.0 m | 812.0 m | 649.0 m |
| SG&A | 565.0 m | 471.0 m | 508.0 m | 492.0 m | 514.0 m | 472.0 m | 519.0 m | 508.0 m |
| Operating income | 9.0 m | 21.0 m | 171.0 m | 119.0 m | -272.0 m | 34.0 m | 283.0 m | 27.0 m |
| Depreciation & amortisation | 78.0 m | 75.0 m | 79.0 m | 77.0 m | 80.0 m | 79.0 m | 78.0 m | 77.0 m |
| Pre-tax income | -79.0 m | -55.0 m | 71.0 m | 42.0 m | -359.0 m | -61.0 m | 195.0 m | -92.0 m |
| Income tax | -25.0 m | -18.0 m | 25.0 m | 21.0 m | -44.0 m | -28.0 m | 89.0 m | -11.0 m |
| Net income | -54.0 m | -37.0 m | 46.0 m | 21.0 m | -315.0 m | -33.0 m | 106.0 m | -81.0 m |
| Diluted EPS | -0.13 ≈ | -0.09 | 0.11 | 0.05 | -0.78 ≈ | -0.08 | 0.25 | -0.19 |
| Operating cash flow | 150.0 m | -213.0 m | -58.0 m ≈ | 374.0 m ≈ | 161.0 m | -233.0 m | 29.0 m ≈ | 297.0 m ≈ |
| Capex | 96.0 m | 59.0 m | 59.0 m ≈ | 59.0 m ≈ | 70.0 m | 37.0 m | 47.0 m ≈ | 47.0 m ≈ |
| Dividends paid | 29.0 m | 31.0 m | 29.0 m ≈ | 30.0 m ≈ | 30.0 m | 36.0 m | 30.0 m ≈ | 31.0 m ≈ |
≈ derived quarter (cumulative difference / share-days average)
E/P over time
E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.
Fiscal years
| Fiscal year | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 10.2 bn | 9.7 bn | 9.4 bn | 10.6 bn | 9.5 bn | 8.1 bn | 7.6 bn | 7.2 bn |
| Revenue YoY | −31.1% | −4.3% | −3.4% | +12.8% | −10.7% | −14.0% | −6.8% | −5.0% |
| Net income | -6.9 bn | 107.0 m | -766.0 m | 622.0 m | 197.0 m | -388.0 m | -216.0 m | -285.0 m |
| Net income YoY | −352.5% | unavailable | −815.9% | unavailable | −68.3% | −297.0% | unavailable | unavailable |
| Diluted EPS | -14.65 | 0.25 | -1.81 | 1.45 | 0.47 | -0.94 | -0.52 | -0.68 |
| Diluted EPS YoY | −360.2% | unavailable | −824.0% | unavailable | −67.6% | −300.0% | unavailable | unavailable |
| net % | -68.4% | 1.1% | -8.2% | 5.9% | 2.1% | -4.8% | -2.8% | -4.0% |
| Free cash flow | 296.0 m | 779.0 m | 1.2 bn | 595.0 m | -584.0 m | 646.0 m | 237.0 m | 17.0 m |
Reported results vs expectations
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Balance sheet & financial health
Fiscal year 2025 · 31 Dec 2025
- Cash
- 203.0 m USD
- Financial debt
- 4.7 bn USD
- Net debt
- 4.5 bn USD
- Equity
- 2.4 bn USD
- Total assets
- 10.7 bn USD
- Debt / equity
- 1.95x
- Current ratio
- 1.07x
- ROE
- -11.1%
- ROA
- -2.6%
- FCF margin
- 0.2%
Financial statements (source on every figure)
Revenue and net income (USD)
Margins
Income statement · USD
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Revenue | 9.4 bn | 10.6 bn | 9.5 bn | 8.1 bn | 7.6 bn | 7.2 bn | SEC (XBRL)· 13 Feb 2026verified |
| Cost of revenue | 6.3 bn | 7.2 bn | 6.6 bn | 5.8 bn | 5.0 bn | 4.8 bn | SEC (XBRL)· 13 Feb 2026verified |
| Gross profit | 3.1 bn | 3.4 bn | 2.8 bn | 2.4 bn | 2.5 bn | 2.4 bn | SEC (XBRL)· 13 Feb 2026verified |
| Research & development | 144.0 m | 153.0 m | 140.0 m | 117.0 m | 123.0 m | 114.0 m | SEC (XBRL)· 13 Feb 2026verified |
| SG&A | 2.2 bn | 2.3 bn | 2.0 bn | 2.0 bn | 2.1 bn | 2.0 bn | SEC (XBRL)· 13 Feb 2026verified |
| Operating income | -629.0 m | 1.0 bn | 312.0 m | -85.0 m | 67.0 m | 39.0 m | SEC (XBRL)· 13 Feb 2026verified |
| Depreciation & amortisation | 357.0 m | 325.0 m | 296.0 m | 334.0 m | 323.0 m | 311.0 m | SEC (XBRL)· 13 Feb 2026verified |
| EBITDA | -272.0 m ≈ | 1.3 bn ≈ | 608.0 m ≈ | 249.0 m ≈ | 390.0 m ≈ | 350.0 m ≈ | SEC (XBRL)· 13 Feb 2026derived |
| Interest expense | 274.0 m | 256.0 m | 235.0 m | 283.0 m | — | — | SEC (XBRL)· 21 Feb 2024verified |
| Pre-tax income | -1.0 bn | 760.0 m | 157.0 m | -543.0 m | -260.0 m | -301.0 m | SEC (XBRL)· 13 Feb 2026verified |
| Income tax | -235.0 m | 138.0 m | -40.0 m | -155.0 m | -44.0 m | -16.0 m | SEC (XBRL)· 13 Feb 2026verified |
| Net income | -766.0 m | 622.0 m | 197.0 m | -388.0 m | -216.0 m | -285.0 m | SEC (XBRL)· 13 Feb 2026verified |
| Diluted EPS | -1.81 | 1.45 | 0.47 | -0.94 | -0.52 | -0.68 | SEC (XBRL)· 13 Feb 2026verified |
| Weighted average diluted shares | 424.1 m | 428.0 m | 417.4 m | 414.1 m | 415.5 m | 418.2 m | SEC (XBRL)· 13 Feb 2026verified |
| Dividend per share | 0.92 | 0.92 | 0.92 | 0.44 | 0.28 | 0.28 | SEC (XBRL)· 13 Feb 2026verified |
≈ computed by olivLaw from the reported lines of the same year: Operating income + Depreciation & amortisation.
Balance sheet · USD
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Cash | 981.0 m | 440.0 m | 287.0 m | 332.0 m | 198.0 m | 203.0 m | SEC (XBRL)· 13 Feb 2026verified |
| Receivables | 1.7 bn | 1.5 bn | 1.3 bn | 1.2 bn | 878.0 m | 987.0 m | SEC (XBRL)· 13 Feb 2026verified |
| Inventories | 1.6 bn | 2.1 bn | 2.2 bn | 1.5 bn | 1.4 bn | 1.3 bn | SEC (XBRL)· 13 Feb 2026verified |
| Current assets | 4.6 bn | 4.4 bn | 4.1 bn | 3.4 bn | 2.8 bn | 2.7 bn | SEC (XBRL)· 13 Feb 2026verified |
| Property, plant & equipment, net | 1.2 bn | 1.2 bn | — | — | — | — | SEC (XBRL)· 29 Apr 2022verified |
| Goodwill | 3.6 bn | 3.5 bn | 3.3 bn | 3.1 bn | 3.0 bn | 3.1 bn | SEC (XBRL)· 13 Feb 2026verified |
| Intangibles (excl. goodwill) | 3.6 bn | 3.4 bn | 2.6 bn | 2.5 bn | 2.0 bn | 1.6 bn | SEC (XBRL)· 13 Feb 2026verified |
| Total assets | 14.7 bn | 14.3 bn | 13.3 bn | 12.2 bn | 11.0 bn | 10.7 bn | SEC (XBRL)· 13 Feb 2026verified |
| Accounts payable | 1.5 bn | 1.7 bn | 1.1 bn | 1.0 bn | 891.0 m | 931.0 m | SEC (XBRL)· 13 Feb 2026verified |
| Short-term debt | 466.0 m | 3.0 m | 621.0 m | 329.0 m | 87.0 m | 130.0 m | SEC (XBRL)· 13 Feb 2026verified |
| Long-term debt | 5.1 bn | 4.9 bn | 4.8 bn | 4.6 bn | 4.5 bn | 4.5 bn | SEC (XBRL)· 13 Feb 2026verified |
| Current liabilities | 3.6 bn | 3.3 bn | 3.1 bn | 2.9 bn | 2.4 bn | 2.5 bn | SEC (XBRL)· 13 Feb 2026verified |
| Total liabilities | 10.8 bn | 10.1 bn | 9.7 bn | 9.1 bn | 8.3 bn | 8.3 bn | SEC (XBRL)· 13 Feb 2026verified |
| Equity | 3.9 bn | 4.2 bn | 3.5 bn | 3.1 bn | 2.8 bn † | 2.4 bn † | SEC (XBRL)· 13 Feb 2026verified |
† equity attributable to the parent's shareholders: in these years the issuer no longer reports the total including non-controlling interests.
Cash flow · USD
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Operating cash flow | 1.4 bn | 884.0 m | -272.0 m | 930.0 m | 496.0 m | 264.0 m | SEC (XBRL)· 13 Feb 2026verified |
| Capex | 259.0 m | 289.0 m | 312.0 m | 284.0 m | 259.0 m | 247.0 m | SEC (XBRL)· 13 Feb 2026verified |
| Free cash flow | 1.2 bn ≈ | 595.0 m ≈ | -584.0 m ≈ | 646.0 m ≈ | 237.0 m ≈ | 17.0 m ≈ | SEC (XBRL)· 13 Feb 2026derived |
| Investing cash flow | -228.0 m | -268.0 m | 343.0 m | -199.0 m | -151.0 m | -164.0 m | SEC (XBRL)· 13 Feb 2026verified |
| Financing cash flow | -559.0 m | -1.1 bn | -232.0 m | -664.0 m | -451.0 m | -101.0 m | SEC (XBRL)· 13 Feb 2026verified |
| Dividends paid | 392.0 m | 394.0 m | 385.0 m | 184.0 m | 118.0 m | 120.0 m | SEC (XBRL)· 13 Feb 2026verified |
| Share repurchases | 0 | 0 | 325.0 m | 0 | 0 | — | SEC (XBRL)· 14 Feb 2025verified |
≈ computed by olivLaw from the reported lines of the same year: Operating cash flow − Capex.
Computed indicators
Growth
Profitability
Returns
Balance sheet
Liquidity
Cash
Efficiency
Market and valuation
1 indicators that do not apply to the sector.
Valuation
olivLaw classification
Score: 14 / 100
A scoring methodology on indicators and valuation, not investment advice.
score < 40
Closing price
04 Nov 2026Source: olivLaw, closing series
Market cap: 2.5 bn USD
Key indicators
Coverage and freshness
Score by group
- Valuation20
- Returns44
- Quality0
- Balance sheet11
- Growth0
Estimated value range
The combined range = the median of the valid methods' low, central and high values; it is not a probability interval and does not cover every result. Envelope of all methods: 0.38 – 4.95 USD.
Valuation assumptions are editorial choices, not measured; beta is not measured.
Method ranges (USD per share)
— — Mid · ▏ Price
Valuation methods
- DCF (discounted cash flow)unavailable · the reported interest expense is far older than the latest period (the filer changed its XBRL tag): a stale figure is not used
- Peers: EV/EBITDA0.38 – 1.60 (Mid 1.47)5 companies used · median multiple 13.5x · quartiles 12.3x – 13.7xATR, AWI, KRT, MYE, SWIM
- Peers: P/Eunavailable · the base of the ratio is not positive
- Dividend discount (DDM)3.68 – 4.95 (Mid 4.22)
Classification (SIC) comparables group by industry code, not by economic activity; the direct group is an editorial selection by activity. Members' multiples are on their own trailing twelve months, at their own latest close.
Assumptions (illustrative, editorial)
- Risk-free rate
- 4.3%
- Equity risk premium
- 5.0%
- Beta (default)
- 1.00
- Cost of equity
- 9.3%
- Terminal growth
- 2.5%
Factor scorecard
Unattractive profile · Score 14/100
| Factor | Value | Score | Weight used |
|---|---|---|---|
| ROIC · Quality | 0.9% | 0 (vs peers) | 15% |
| Net margin · Quality | -4.4% | 0 (vs peers) | 9% |
| FCF conversion · Quality | unavailable | unavailable | — |
| Revenue CAGR 3Y · Growth | -8.7% | 0 (on a fixed band) | 12% |
| EPS CAGR 3Y · Growth | unavailable | unavailable | — |
| Net debt / EBITDA · Balance sheet | 11.9x | 0 (vs peers) | 15% |
| Interest coverage · Balance sheet | unavailable | unavailable | — |
| Current ratio · Balance sheet | 1.3x | 39 (on a fixed band) | 6% |
| P/E (TTM) · Valuation | unavailable | unavailable | — |
| EV/EBITDA · Valuation | 18.4x | 14 (vs peers) | 15% |
| FCF yield · Valuation | 2.1% | 27 (on a fixed band) | 12% |
| Shareholder yield (distributions) · Returns | 5.1% | 73 (on a fixed band) | 9% |
| Payout ratio (FCF) · Returns | 239.6% | 0 (on a fixed band) | 6% |
Factors without a value were dropped; the remaining weights were renormalised.
Score groups
- Balance sheet11/100 · 2/3 factors with a value
- Growth· partial0/100 · 1/2 factors with a value
- Quality0/100 · 2/3 factors with a value
- Returns44/100 · 2/2 factors with a value
- Valuation20/100 · 2/3 factors with a value
A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.
Memo
NEWELL BRANDS INC (NWL). Latest full fiscal year: 2025; data up to 2026-09-30.
Figures computed from the financial statements: revenue 7.2 bn USD in 2025; YoY growth -5.0%; net margin -4.4%; ROE -12.8%; net debt/EBITDA 11.9x.
The estimated value range is 2.03–3.28 USD per share (median of 2 methods, agreement: low); assumptions are illustrative. Against the central value of 2.85 USD, the price of 5.86 USD leaves a potential of -51.4% (value / price − 1) and a margin of safety of -105.8% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.
olivLaw score 14/100, methodological classification: unattractive profile (score, margin of safety and method agreement together; not a judgement of the right price). Groups assessed only in part: growth. Not investment advice.
Text generated deterministically from the figures shown; no language model. Not investment advice.
What supports the thesis
- Shareholder yield (distributions): 5.1%
What contradicts it
- ROIC: 0.9%
- Net margin: -4.4%
- Revenue CAGR 3Y: -8.7%
- Net debt / EBITDA: 11.9x
- EV/EBITDA: 18.4x
- FCF yield: 2.1%
- Payout ratio (FCF): 239.6%
- The price is above the estimated value range
- The valuation methods diverge
Not assessed (insufficient data or a ratio without meaning): FCF conversion, EPS CAGR 3Y, Interest coverage, P/E (TTM).
Versus the vertical median
Plastics Products, NEC (SIC 3089) · same industry (4-digit SIC) · compared with 8 companies
Multiples and returns vs the median
Price rebased to 100 (monthly, 5 years)
Companies in the vertical
| Market cap | P/E | ROE | Net margin | Revenue YoY | 1A / 3A | |
|---|---|---|---|---|---|---|
| ENTGEntegris, Inc. | 21.8 bn | 55.7 | 9.6% | 11.1% | −1.4% | +85% / +37% |
| ATRAptarGroup, Inc | 9.3 bn | 35.6 | 9.9% | 6.7% | +5.4% | +18% / +16% |
| AWIArmstrong World Industries, Inc. | 7.4 bn | 23.5 | 36.0% | 18.4% | +12.1% | −7% / +107% |
| NWLNewell Brands Inc | 2.5 bn | — | -12.8% | -4.4% | −5.0% | +87% / −15% |
| MYEMyers Industries, Inc. | 1.1 bn | 37.6 | 9.7% | 3.3% | −1.3% | +58% / +62% |
| KRTKarat Packaging Inc. | 1.1 bn | 21.5 | 31.2% | 10.2% | +10.7% | +143% / +149% |
| SWIMLatham Group, Inc. | 963.2 m | 100.2 | 2.2% | 1.6% | +7.4% | +14% / +262% |
| CMTCore Molding Technologies, Inc. | 187.1 m | 26.1 | 4.4% | 2.4% | −9.5% | +12% / +18% |
| DSWLDeswell Industries, Inc. | 46.5 m | 4.4 | 10.0% | 17.3% | −9.3% | −19% / +12% |
1- and 3-year price returns: for NWL from daily closes (the same as the performance table), for the other companies from month-end closes.
olivLaw engine forecast
The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.
The engine has no published run for this company yet.
Valuation scenarios (editable assumptions)
Illustrative scenarios
Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.
Estimated price (USD)
| Estimated price | Bear | Base | Bull |
|---|---|---|---|
| 1 years | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable |
| 3 years | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable |
| 5 years | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable |
AI analysis
AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.
Possibly outdated: the newest document it read is from 31 Jul 2026; since then the company filed 8-K (30 Oct 2026 · results), 10-Q (30 Oct 2026).
In brief
Newell Brands is a global consumer goods group whose brands include Rubbermaid, Sharpie, Graco, Coleman and Yankee Candle, sold in over 150 countries 1. The company is in the middle of a multi-year turnaround and reported in the second quarter of 2026 its first sales growth after more than four years 3, so margin and cash flow trends are being followed closely.
SWOT
Strengths
- The company holds a broad portfolio of well-known brands with presence in many countries and diverse distribution channels 1.
- A production base in the United States and Mexico gives flexibility in the face of tariffs in some categories 1.
- The Learning and Development segment shows high operating margins and sales growth in the latest reported quarter 3.
Weaknesses
Opportunities
Risks
- High indebtedness and refinancinghigh
High debt and reduced credit ratings could make refinancing more expensive or difficult if capital markets deteriorate 12.
- Customer concentrationhigh
If a major customer reduces orders or changes its strategy, revenue could decline significantly 1.
- Tariffs and trade policymedium
New tariffs or retaliatory measures could raise import costs and disrupt supply chains 12.
- Intangible asset impairmentmedium
If brand outlooks weaken, further impairment charges may be needed, as happened in 2025 1.
- Execution of restructuring planmedium
If cost reductions and reorganization are not completed on time, the announced savings could be smaller than expected 1.
Investment thesis
What would need to be true (bull case)
- The return to sales growth and margin expansion in the second quarter of 2026 suggests the transformation strategy could be working 3.
- A portfolio of well-known brands and global reach provide a solid base for growth if innovation is sustained 1.
- The raised 2026 outlook and expected operating cash flow could ease pressure on debt 3.
What would break the thesis
What to watch
- Core sales trend and normalized operating margin against the revised outlookQ3 2026
- Receipt of the IEEPA tariff refund and delivery of operating cash flow around 400 million USD2026
- Refinancing of bond maturities and changes in credit ratingsnext 10-K
- Completion of the Productivity Plan and restructuring charges recorded2026
Products, market & competition
AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.
Possibly outdated: the newest document it read is from 31 Jul 2026; since then the company filed 8-K (30 Oct 2026 · results), 10-Q (30 Oct 2026).
The business
Newell Brands operates three segments: Home and Commercial Solutions, Learning and Development and Outdoor and Recreation 1. Products include kitchen and storage items, commercial cleaning solutions, writing instruments, baby products and outdoor equipment 1. Sales are concentrated at large retailers, and in 2025 Amazon and Walmart together accounted for a significant share of net sales 1.
In 2025 net sales fell 5% from the prior year, to 7204 million USD, due to soft demand and distribution losses 1. In December 2025 the company announced a productivity plan aimed at reducing over 900 employees and optimizing the Yankee Candle store network 1. Overall, the strategy targets top-line growth, margin expansion and debt reduction 1.
The latest reported quarter shows a recovery: in the second quarter of 2026 gross margin was 40.7% and net sales rose 3% 3. The results include IEEPA tariff recoveries that contributed meaningfully to profit and should be read separately from operating activity 3.
Segments
Market context
The consumer products market is dominated by large omni-channel and e-commerce retailers with strong bargaining power over suppliers 1. Competition includes many established manufacturers and newer digital brands, which intensifies pricing pressure 1. Consumer shifts toward online shopping are increasingly important for this market 1.
Demand remains moderate, and retailers are rebalancing inventory and changing promotional behavior 2. Rising raw material and transport costs, including oil-linked costs, could limit the company's ability to pass prices on to consumers 23.
Trends
- Retailer consolidationheadwind
Large retailers are consolidating and demand lower prices, faster delivery and tailored products, which could reduce supplier revenue and margins 1.
- E-commerce and direct channelsmixed
Growth in online shopping is accelerating the shift away from traditional retail and opening direct access for new brands, which could both expand and erode the company's share 1.
- US tariffsmixed
Tariffs imposed in 2025 and 2026 raised costs, but U.S. and Mexican plants could provide an advantage in some categories 12.
- Inflation and input costsheadwind
Inflationary pressure and rising oil and raw material prices can weigh on margins, especially if they cannot be offset through productivity or pricing 23.
Competitive position
Newell competes with numerous manufacturers and distributors of consumer products, many large and well established, as well as with retailers selling their own private label goods 1. Yankee Candle stores compete with specialty candle and personal care retailers and general department stores 1.
The company's main competitive tools are strong brands, superior customer service and competitive production costs 1. To stay relevant it invests in innovation and advertising, whose long-term payoff remains uncertain 1.
- Private label retailers
Retailers import and sell their own brands at lower prices, competing directly with Newell brands 1.
- Established consumer goods manufacturers
Numerous large, established manufacturers in household, writing and outdoor categories compete on the same shelves 1.
- Digitally native brands
Online-born brands have lowered entry barriers and can launch products directly to consumers 1.
- Specialty candle and personal care retailers
Specialty retailers compete with Yankee Candle stores for the same customers 1.
Links, dependencies and risks
Who the company is tied to, from its own SEC filings (customers, suppliers, production, partners, competitors, countries, regulation), from the 5 %+ holders' statements (13D/13G) and from what other companies say about it. Click a node for its evidence; on a listed company the graph moves to it.
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News & filings
In the press
No news in our archive over the last 180 days.
SEC filings
- Quarterly report30 Oct 2026
- Current report30 Oct 2026Results of operations · Financial statements and exhibits
- Current report20 Oct 2026Departure or appointment of officers · Financial statements and exhibits
- Current report02 Oct 2026Material agreement · Creation of a direct financial obligation · Financial statements and exhibits
- Current report19 Aug 2026Material agreement · Creation of a direct financial obligation · Financial statements and exhibits
- Current report05 Aug 2026Other events · Financial statements and exhibits
- Quarterly report31 Jul 2026
- Current report31 Jul 2026Material agreement · Termination of a material agreement · Creation of a direct financial obligation · Financial statements and exhibits
- Current report31 Jul 2026Results of operations · Financial statements and exhibits
- Current report13 May 2026Departure or appointment of officers · Shareholder vote · Financial statements and exhibits
Sources
- [1] Form 10-K, fiscal year ended 2025-12-31 · SEC / Newell Brands Inc. · 13 Feb 2026
- [2] Form 10-Q, quarter ended 2026-06-30 · SEC / Newell Brands Inc. · 31 Jul 2026
- [3] Form 8-K, results release (exhibit 99.1) · SEC / Newell Brands Inc. · 31 Jul 2026
Figures computed by olivLaw from SEC filings and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.