olivLaw · US equity research
Xponential Fitness, Inc. XPOF
Services-Miscellaneous Amusement & Recreation · SIC 7990 · Vertical: Services-Miscellaneous Amusement & Recreation (SIC 7990)
Xponential Fitness is a global franchisor of boutique health and wellness brands spanning Pilates, barre, stretching, functional training and yoga. The company is going through a period of declining sales and profitability in 2026, with its guidance cut to North America system-wide sales of 1.70 billion USD and revenue of 250 million USD.
The AI analysis may be outdated: new filings came after its sources (see the «AI analysis» section).
At the close of 05 Nov 2026, Xponential Fitness, Inc. (XPOF) stock was 4.42 USD (−2.43% on the day), with beta 1.09, 52-week range 3.65–9.00 USD. Latest reported quarter (Q2 2026): revenue of 2.7 m USD (−1.0% YoY), net income of -4.1 m USD (−526.9% YoY), diluted EPS -0.10 USD.
Data as of · AI analysis dated · Source: SEC filings and closing prices, computed by olivLaw.
Price history
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Technical reading
- RSI (14)
- 49.8
- neutral
- Bollinger (20, 2)
- 3.82 – 5.04
- in the lower half of the band · %B 0.49 · band width 27.5%
- SMA 50 / 200
- 4.43 / 5.97
- downtrend (price < SMA50 < SMA200)
- MACD (12, 26, 9)
- -0.03 / -0.06
- MACD above signal
Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).
Performance
| Company | S&P 500 | vs S&P 500 | Vertical median | |
|---|---|---|---|---|
| 1 month | −8.5% | −1.1% | −7.4 pp | — |
| 3 months | −30.5% | −0.5% | −30.1 pp | — |
| 6 months | −32.4% | +4.4% | −36.8 pp | — |
| Year to date | −46.3% | +12.3% | −58.6 pp | — |
| 1 year | −32.5% | +13.5% | −46.1 pp | −35.5% |
| 3 years | −69.4% | +76.4% | −145.8 pp | −22.6% |
| 5 years | −76.2% | +63.7% | −139.9 pp | — |
Price returns, dividends excluded.
Quarterly results
Latest quarter: Q2 2026 · 30 Jun 2026
Quarterly margins
Quarterly statements · USD
| Fiscal year | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 3.8 m | 3.1 m | 2.6 m | 2.7 m | 2.4 m | 3.4 m | 2.2 m | 2.7 m |
| SG&A | 46.2 m | 57.1 m | 45.5 m | 24.1 m | 24.7 m | 57.7 m | 30.0 m | 32.0 m |
| Operating income | -6.6 m | -51.9 m | 9.7 m | 14.8 m | 3.6 m | -8.2 m | 13.0 m | 9.5 m |
| Depreciation & amortisation | 4.2 m | 4.5 m | 3.0 m | 3.0 m | 3.7 m | 2.4 m | 2.3 m | 1.8 m |
| Interest expense | 11.8 m | 11.6 m | 11.4 m | 13.0 m | 12.9 m | 11.9 m | 14.5 m | 14.9 m |
| Pre-tax income | -18.0 m | -63.0 m | -2.2 m | 1.7 m | -6.5 m | -45.4 m | -814.0 k | -4.8 m |
| Income tax | 131.0 k | -558.0 k | 485.0 k | 312.0 k | 266.0 k | 259.0 k | 6.0 k | 65.0 k |
| Net income | -12.1 m | -43.5 m | -1.9 m | 969.0 k | -4.9 m | -32.9 m | -725.0 k | -4.1 m |
| Diluted EPS | -0.29 | -1.32 ≈ | -0.10 | -0.01 | -0.18 | -0.93 ≈ | -0.02 | -0.10 |
| Operating cash flow | 5.2 m ≈ | 776.0 k | 5.8 m | 2.5 m ≈ | 9.3 m ≈ | 10.7 m | -21.7 m | -4.0 m ≈ |
| Capex | 1.8 m ≈ | -102.0 k | 465.0 k | 1.5 m ≈ | 1.1 m ≈ | 511.0 k | 464.0 k | 272.0 k ≈ |
| Share repurchases | — | 0 | — | — | — | — | — | — |
≈ derived quarter (cumulative difference / share-days average)
E/P over time
E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.
Fiscal years
| Fiscal year | 2019 | 2020 | 2021 | ⚠ 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| Revenue | 129.1 m | 1.2 m | 2.7 m | 12.2 m | 13.4 m | 14.0 m | 11.1 m |
| Revenue YoY | unavailable | −99.1% | +126.0% | — | +9.1% | +4.7% | −20.7% |
| Net income | -37.1 m | -13.6 m | -18.8 m | 1.2 m | -4.0 m | -67.7 m | -38.7 m |
| Net income YoY | unavailable | unavailable | unavailable | — | −429.3% | unavailable | unavailable |
| Diluted EPS | unavailable | unavailable | -2.85 | -0.88 | -0.52 | -2.27 | -1.47 |
| Diluted EPS YoY | unavailable | unavailable | unavailable | — | unavailable | unavailable | unavailable |
| net % | -28.8% | -1,124.5% | -686.9% | 9.9% | -29.9% | -483.7% | -348.7% |
| Free cash flow | -5.7 m | -2.6 m | 10.8 m | 43.1 m | 25.3 m | 7.0 m | 24.7 m |
The series breaks before 2022: earlier years come from the original reports of the issuer of that time, later years from a subsequent filing that restated the perimeter (a separation, discontinued operations). The year-on-year change across the break is not shown.
Reported results vs expectations
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Balance sheet & financial health
Fiscal year 2025 · 31 Dec 2025
- Cash
- 45.9 m USD
- Financial debt
- 505.8 m USD
- Net debt
- 459.9 m USD
- Equity
- -372.0 m USD
- Total assets
- 345.6 m USD
- Debt / equity
- unavailable
- Current ratio
- 0.82x
- ROE
- unavailable
- ROA
- -10.3%
- FCF margin
- 223.0%
Financial statements (source on every figure)
Revenue and net income (USD)
Margins
Income statement · USD
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Revenue | 1.2 m | 2.7 m | 12.2 m | 13.4 m | 14.0 m | 11.1 m | SEC (XBRL)· 04 Mar 2026verified |
| Cost of revenue | — | — | 46.5 m | — | — | — | SEC (XBRL)· 14 Mar 2025verified |
| Gross profit | — | — | -34.2 m ≈ | — | — | — | SEC (XBRL)· 14 Mar 2025derived |
| SG&A | 60.9 m | 94.0 m | 126.3 m | 168.9 m | 176.9 m | 152.0 m | SEC (XBRL)· 04 Mar 2026verified |
| Operating income | 7.8 m | -30.8 m | 13.3 m | 34.9 m | -53.6 m | 19.8 m | SEC (XBRL)· 04 Mar 2026verified |
| Depreciation & amortisation | 7.7 m | 10.2 m | 15.3 m | 16.9 m | 17.7 m | 12.0 m | SEC (XBRL)· 04 Mar 2026verified |
| EBITDA | 15.4 m ≈ | -20.6 m ≈ | 28.6 m ≈ | 51.8 m ≈ | -35.9 m ≈ | 31.9 m ≈ | SEC (XBRL)· 04 Mar 2026derived |
| Interest expense | 21.4 m | 24.7 m | 13.0 m | 38.7 m | 46.3 m | 49.2 m | SEC (XBRL)· 04 Mar 2026verified |
| Pre-tax income | -13.3 m | -50.7 m | 1.6 m | -5.4 m | -99.0 m | -52.3 m | SEC (XBRL)· 04 Mar 2026verified |
| Income tax | 369.0 k | 783.0 k | 488.0 k | 1.0 m | -342.0 k | 1.3 m | SEC (XBRL)· 04 Mar 2026verified |
| Net income | -13.6 m | -18.8 m | 1.2 m | -4.0 m | -67.7 m | -38.7 m | SEC (XBRL)· 04 Mar 2026verified |
| Diluted EPS | — | -2.85 | -0.88 | -0.52 | -2.27 | -1.47 | SEC (XBRL)· 04 Mar 2026verified |
| Weighted average diluted shares | — | 22.4 m | 25.3 m | 39.7 m | 32.0 m | 34.8 m | SEC (XBRL)· 04 Mar 2026verified |
≈ computed by olivLaw from the reported lines of the same year: Revenue − Cost of revenue; Operating income + Depreciation & amortisation.
Balance sheet · USD
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Cash | 11.3 m | 21.3 m | 37.4 m | 37.1 m | 32.7 m | 45.9 m | SEC (XBRL)· 04 Mar 2026verified |
| Receivables | 5.2 m | 11.7 m | 25.6 m | 31.6 m | 25.9 m | 18.4 m | SEC (XBRL)· 04 Mar 2026verified |
| Inventories | 6.2 m | 6.9 m | 10.9 m | 15.6 m | 10.0 m | 2.2 m | SEC (XBRL)· 04 Mar 2026verified |
| Current assets | 32.7 m | 51.2 m | 85.7 m | 97.0 m | 84.1 m | 94.6 m | SEC (XBRL)· 04 Mar 2026verified |
| Property, plant & equipment, net | 13.7 m | 12.8 m | 18.5 m | 19.5 m | 14.7 m | 10.9 m | SEC (XBRL)· 04 Mar 2026verified |
| Goodwill | 139.7 m | 169.1 m | 165.7 m | 170.7 m | 135.2 m | 127.8 m | SEC (XBRL)· 04 Mar 2026verified |
| Intangibles (excl. goodwill) | 98.1 m | 136.9 m | 137.2 m | 120.1 m | 100.9 m | 66.5 m | SEC (XBRL)· 04 Mar 2026verified |
| Total assets | 322.8 m | 415.5 m | 482.7 m | 529.5 m | 403.4 m | 345.6 m | SEC (XBRL)· 04 Mar 2026verified |
| Accounts payable | 18.3 m | 14.9 m | 16.2 m | 18.6 m | 27.0 m | 26.3 m | SEC (XBRL)· 04 Mar 2026verified |
| Short-term debt | 5.8 m | 3.0 m | 3.0 m | 4.8 m | 5.4 m | 5.3 m | SEC (XBRL)· 04 Mar 2026verified |
| Long-term debt | 176.0 m | 128.0 m | 133.0 m | 319.3 m | 341.7 m | 500.5 m | SEC (XBRL)· 04 Mar 2026verified |
| Current liabilities | 54.9 m | 65.9 m | 72.8 m | 102.2 m | 107.9 m | 116.0 m | SEC (XBRL)· 04 Mar 2026verified |
| Total liabilities | 318.1 m | 349.1 m | 382.7 m | 624.4 m | 597.4 m | 717.6 m | SEC (XBRL)· 04 Mar 2026verified |
| Equity | 4.7 m | -211.0 m | -211.9 m | -209.5 m | -310.8 m | -372.0 m | SEC (XBRL)· 04 Mar 2026verified |
Cash flow · USD
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Operating cash flow | -728.0 k | 14.5 m | 52.1 m | 32.7 m | 11.7 m | 28.3 m | SEC (XBRL)· 04 Mar 2026verified |
| Capex | 1.9 m | 3.6 m | 9.0 m | 7.4 m | 4.7 m | 3.6 m | SEC (XBRL)· 04 Mar 2026verified |
| Free cash flow | -2.6 m ≈ | 10.8 m ≈ | 43.1 m ≈ | 25.3 m ≈ | 7.0 m ≈ | 24.7 m ≈ | SEC (XBRL)· 04 Mar 2026derived |
| Investing cash flow | -4.6 m | -50.6 m | -14.6 m | -11.7 m | -14.1 m | 1.5 m | SEC (XBRL)· 04 Mar 2026verified |
| Financing cash flow | 7.3 m | 46.2 m | -21.4 m | -21.3 m | -1.9 m | -16.7 m | SEC (XBRL)· 04 Mar 2026verified |
| Share repurchases | — | 0 | 0 | 50.4 m | 0 | 0 | SEC (XBRL)· 04 Mar 2026verified |
≈ computed by olivLaw from the reported lines of the same year: Operating cash flow − Capex.
Computed indicators
Growth
Profitability
Returns
Balance sheet
Liquidity
Cash
Efficiency
Market and valuation
1 indicators that do not apply to the sector.
Valuation
olivLaw classification
- indicators available: 5 of at least 6
- score weight coverage: 35.4% of at least 60%
- valuation methods computed: 0 of at least 1
A scoring methodology on indicators and valuation, not investment advice.
Closing price
05 Nov 2026Source: olivLaw, closing series
Market cap: unavailable
Key indicators
Coverage and freshness
Score by group
35% · Insufficient data
Estimated value range
unavailable — no valuation method could be computed
Valuation assumptions are editorial choices, not measured; beta is not measured.
Valuation methods
- DCF (discounted cash flow)unavailable · input data missing
- Peers: EV/EBITDAunavailable · input data missing
- Peers: P/Eunavailable · the base of the ratio is not positive
- Dividend discount (DDM)unavailable · the company pays no dividend: a dividend model needs an explicit initiation assumption
no valuation method could be computed
Classification (SIC) comparables group by industry code, not by economic activity; the direct group is an editorial selection by activity. Members' multiples are on their own trailing twelve months, at their own latest close.
Assumptions (illustrative, editorial)
- Risk-free rate
- 4.3%
- Equity risk premium
- 5.0%
- Beta (default)
- 1.00
- Cost of equity
- 9.3%
- Terminal growth
- 2.5%
Factor scorecard
Insufficient data
Minimum-evidence gate: indicators available: 5 of at least 6; score weight coverage: 35.4% of at least 60%; valuation methods computed: 0 of at least 1
| Factor | Value | Score | Weight used |
|---|---|---|---|
| ROIC · Quality | unavailable | unavailable | — |
| Net margin · Quality | -401.5% | 0 (vs peers) | 18% |
| FCF conversion · Quality | unavailable | unavailable | — |
| Revenue CAGR 3Y · Growth | -3.3% | 0 (on a fixed band) | 24% |
| EPS CAGR 3Y · Growth | unavailable | unavailable | — |
| Net debt / EBITDA · Balance sheet | 17.1x | 0 (vs peers) | 29% |
| Interest coverage · Balance sheet | 0.3x | 0 (on a fixed band) | 18% |
| Current ratio · Balance sheet | 0.7x | 0 (on a fixed band) | 12% |
| P/E (TTM) · Valuation | unavailable | unavailable | — |
| EV/EBITDA · Valuation | unavailable | unavailable | — |
| FCF yield · Valuation | unavailable | unavailable | — |
| Shareholder yield (distributions) · Returns | unavailable | unavailable | — |
| Payout ratio (FCF) · Returns | unavailable | unavailable | — |
Factors without a value were dropped; the remaining weights were renormalised.
Score groups
- Balance sheet0/100 · 3/3 factors with a value
- Growth· partial0/100 · 1/2 factors with a value
- Quality· partial0/100 · 1/3 factors with a value
- Returns· partialunavailable · 0/2 factors with a value
- Valuation· partialunavailable · 0/3 factors with a value
A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.
Memo
Xponential Fitness, Inc. (XPOF). Latest full fiscal year: 2025; data up to 2026-06-30.
Figures computed from the financial statements: revenue 11.1 m USD in 2025; YoY growth -20.7%; net margin -401.5%; net debt/EBITDA 17.1x.
Valuation cannot be computed from the available data.
Insufficient data for a verdict (indicators available: 5 of at least 6; score weight coverage: 35.4% of at least 60%; valuation methods computed: 0 of at least 1).
Text generated deterministically from the figures shown; no language model. Not investment advice.
What supports the thesis
No signal among the computed factors. That is not an absence of risk: factors without data were not assessed, and business risks (margins, inventory, demand) are in the source-based analysis.
What contradicts it
- Net margin: -401.5%
- Revenue CAGR 3Y: -3.3%
- Net debt / EBITDA: 17.1x
- Interest coverage: 0.3x
- Current ratio: 0.7x
Not assessed (insufficient data or a ratio without meaning): ROIC, FCF conversion, EPS CAGR 3Y, P/E (TTM), EV/EBITDA, FCF yield, Shareholder yield (distributions), Payout ratio (FCF).
Versus the vertical median
Services-Miscellaneous Amusement & Recreation (SIC 7990) · same industry (4-digit SIC) · compared with 20 companies
Multiples and returns vs the median
Price rebased to 100 (monthly, 5 years)
Companies in the vertical
| Market cap | P/E | ROE | Net margin | Revenue YoY | 1A / 3A | |
|---|---|---|---|---|---|---|
| DISWalt Disney Co | 205.4 bn | 24.5 | 7.8% | 8.7% | +3.4% | +14% / +28% |
| MTNVail Resorts, Inc. | 5.6 bn | 38.5 | 44.4% | 5.2% | −4.3% | +13% / −27% |
| RSIRush Street Interactive, Inc. | 2.4 bn | 39.4 | 23.0% | 2.6% | +22.8% | −35% / +183% |
| BRSLBrightstar Lottery PLC | 1.9 bn | 13.5 | 11.6% | 5.9% | −0.0% | −36% / −63% |
| PRKSUnited Parks & Resorts Inc. | 1.7 bn | 14.9 | — | 8.1% | −3.6% | +5% / −23% |
| PRSUPursuit Attractions and Hospitality, Inc. | 1.5 bn | 32.1 | 7.7% | 9.6% | +23.4% | +57% / +62% |
| NIPGNIP Group Inc. | 413.9 m | — | -15.9% | -14.9% | +1.9% | −92% / unavailable |
| SEGSeaport Entertainment Group Inc. | 275.7 m | — | -22.6% | -91.4% | +18.3% | +0% / unavailable |
| GENIGenius Sports Limited | 59.2 m | — | -17.2% | -16.7% | +31.0% | −41% / +7% |
| SEATVivid Seats Inc. | 30.8 m | 0.0 | 2,000.9% | 278.1% | −30.5% | −64% / −98% |
| GRSDGrandstand Limited | 29.3 m | — | -28.5% | -19.9% | +30.1% | −85% / −91% |
| FCHLFitness Champs Holdings Limited | 11.4 m | — | -349.1% | -32.9% | +4.7% | −100% / unavailable |
| FBYDFalcon’s Beyond Global, Inc. | 68 | — | -100.8% | -36.0% | +120.8% | −67% / −35% |
| MSGEMadison Square Garden Entertainment Corp. | — | 37.1 | — | 8.6% | +12.5% | +52% / +149% |
| CDROCodere Online Luxembourg, S.A. | — | — | 17.3% | 1.9% | +24.2% | +19% / +159% |
| MSGSMsg Knickerbockers Corp. | — | 1,015.6 | — | 0.7% | +11.0% | +43% / +92% |
| ENHAEnhanced Group Inc. | — | — | -1,903.4% | — | unavailable | unavailable / unavailable |
| DKNGDraftkings Inc. | — | — | -21.1% | -2.7% | +27.0% | −29% / −38% |
| STUBStubhub Holdings, Inc. | — | — | -145.8% | -91.3% | −1.4% | −46% / unavailable |
| XPOFXponential Fitness, Inc. | — | — | — | -401.5% | −20.7% | −33% / −69% |
| GDHGGolden Heaven Group Holdings Ltd. | — | — | -6.5% | -56.2% | −31.5% | −74% / −100% |
1- and 3-year price returns: for XPOF from daily closes (the same as the performance table), for the other companies from month-end closes.
olivLaw engine forecast
The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.
The engine has no published run for this company yet.
Valuation scenarios (editable assumptions)
Illustrative scenarios
Scenarios are not available. input data missing
AI analysis
AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.
Possibly outdated: the newest document it read is from 07 Aug 2026; since then the company filed 8-K (05 Nov 2026 · results).
In brief
Xponential Fitness is a global franchisor of boutique health and wellness brands spanning Pilates, barre, stretching, functional training and yoga. The company is going through a period of declining sales and profitability in 2026, with its guidance cut to North America system-wide sales of 1.70 billion USD and revenue of 250 million USD 2 3.
SWOT
Strengths
- Diversified portfolio of five brands with leading positions in Pilates and barre, offering diversification in a fragmented market.
- Franchise model with high recurring revenue and low capital needs, supporting a stable royalty base.
- Loyal base of paying members and a large network of open studios in North America with room to expand.
Weaknesses
- Declining same store sales and average unit volume in 2026 point to pressure on studio performance.
- A considerable share of licenses are delayed versus the opening schedule and inactive, which complicates growth forecasting.
- Long-term debt is significant relative to available cash, and operating cash flow was negative in the second quarter of 2026.
Opportunities
- If franchisees manage to resume franchise sales in paused states, license growth could recover.
- International expansion through master franchise agreements and digital service growth could diversify revenue sources.
- Realizing restructuring savings and cost efficiencies could improve margins if sales stabilize.
Threats
- Economic pressure on consumers and franchisees may reduce demand for memberships and financing of new studios.
- Boutique fitness competition and shifting consumer preferences could affect brand value.
- Regulatory inquiries and litigation over franchise compliance can generate costs and slow sales.
Risks
- Dependence on franchisee performancehigh
Company revenue depends largely on franchisee royalties, so financial problems at franchisees pass directly to the parent company.
- Delayed studio openingshigh
A large number of licenses are delayed or inactive, and the conversion of signed commitments into open studios is uncertain.
- High indebtednesshigh
Long-term debt is large, and companies with this structure may have less room to manoeuvre if revenue falls.
- Regulatory investigations into franchisingmedium
Inquiries into compliance with state franchise laws may limit sales and could lead to fines or legal costs.
- Restructuring costsmedium
Lease exits and restructuring may generate larger expenses than estimated, reducing the expected savings.
Investment thesis
What would need to be true (bull case)
- If same store sales stabilize, the five-brand portfolio and large studio base could support a recovery in recurring royalties.
- A low-capital model with predominantly recurring revenue may allow the company to fund growth without major own investment.
- Resuming franchise sales in paused states and completing restructuring could improve margins and cash flow.
What would break the thesis
- The decline in same store sales and average unit volume could continue, reducing royalties and company revenue.
- High indebtedness and negative operating cash flow could limit financial flexibility if guidance is not met.
- Regulatory inquiries and pauses in franchise sales could prolong the slowdown in growth.
What to watch
- Development of same store sales in North AmericaQ3 2026
- Delivery of the revised 2026 guidance for revenue and adjusted EBITDA2026
- Resumption of franchise sales in states with pending registrationQ4 2026
Products, market & competition
AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.
Possibly outdated: the newest document it read is from 07 Aug 2026; since then the company filed 8-K (05 Nov 2026 · results).
The business
Xponential Fitness, Inc. operates through its subsidiary XPO LLC a franchise model with low capital needs, in which franchisees fund studio openings while the company earns upfront fees, recurring royalties, technology fees, marketing and training revenue. According to the annual report, about 78% of 2025 revenue was considered recurring 1. The company argues that a multi-brand portfolio and shared platform reduce franchisee acquisition costs and accelerate growth. As of June 30, 2026 it had 2,645 open studios in North America and 520 internationally 2.
Trends
- Decline in same store salesheadwind
Same store sales in North America fell in the second quarter of 2026 after a small increase in the prior year 3. If the decline continues, royalties and franchisor revenue could be affected.
- Pauses in franchise salesheadwind
Franchise sales have been temporarily paused in several states due to the review of disclosure documents (FDDs) and an inquiry in Maryland 12. Registration delays could reduce future license revenue.
Competitive position
According to the annual report, the company competes in a fragmented boutique fitness market where most rivals are single-brand companies 1. Competition for consumers and qualified instructors is an explicitly named risk 1.
The company's stated advantage is diversification across five brands, which allows studios to sit close together and offer complementary services 1. The supplied sources do not name listed competitors, so no tickers can be given.
- Single-brand Pilates, barre and yoga operators
Competitors are described in the source as mainly single-brand companies in the same verticals, without named entities in the supplied texts.
- Independent stretching and functional training studios
The source mentions competition from group training formats and local studios, with no details on listed entities.
- Traditional fitness clubs
Boutique fitness differs from the classic club, which may attract the same consumers, according to the report's description.
- Digital workout platforms
The company is expanding its digital content, which places it indirectly against online training platforms, mentioned only generically.
Links, dependencies and risks
Who the company is tied to, from its own SEC filings (customers, suppliers, production, partners, competitors, countries, regulation), from the 5 %+ holders' statements (13D/13G) and from what other companies say about it. Click a node for its evidence; on a listed company the graph moves to it.
Loading the links…
News & filings
In the press
- Investor Said to Look to Bid on Club Pilates-Owner XponentialBloomberg Markets · 30 Oct 2026 · EN
- Xponential Fitness outlook hit by weaker sales, slower studio expansionYahoo Finance — News · 16 Sept 2026 · EN
- Xponential Fitness (XPOF) Swings To A Loss And Cuts GuidanceYahoo Finance — News · 06 Sept 2026 · EN
The latest news item in our archive is from 30 Oct 2026; the newest SEC filing is from 05 Nov 2026. The press archive comes from the RSS feeds we follow and does not necessarily cover the latest event — the filings alongside do.
SEC filings
- Current report05 Nov 2026Results of operations · Financial statements and exhibits
- Current report13 Oct 2026Material agreement · Item 3.03 · Amendments to articles or bylaws · Regulation FD disclosure · Financial statements and exhibits
- Current report08 Sept 2026Departure or appointment of officers · Regulation FD disclosure · Financial statements and exhibits
- Quarterly report07 Aug 2026
- Current report06 Aug 2026Results of operations · Financial statements and exhibits
- Current report26 May 2026Shareholder vote
- Current report18 May 2026Departure or appointment of officers · Regulation FD disclosure · Financial statements and exhibits
- Current report14 May 2026Departure or appointment of officers
- Quarterly report08 May 2026
- Current report07 May 2026Results of operations · Financial statements and exhibits
Sources
- [1] Form 10-K, fiscal year ended 2025-12-31 · SEC / Xponential Fitness, Inc. · 04 Mar 2026
- [2] Form 10-Q, quarter ended 2026-06-30 · SEC / Xponential Fitness, Inc. · 07 Aug 2026
- [3] Form 8-K, results release (exhibit 99.1) · SEC / Xponential Fitness, Inc. · 06 Aug 2026
Figures computed by olivLaw from SEC filings and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.