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olivLaw · European equity research

Burberry Group plc BRBY.L

United Kingdom · London Stock Exchange · ISIN GB0031743007 · Vertical: Listed companies from United Kingdom

11.28GBP+1.03% · 1 dayClose 05 Nov 2026

Burberry Group plc is a British luxury brand known mainly for its trench coat and gabardine, active in more than 140 countries and territories. The company is executing its Burberry Forward strategy, launched in November 2024, which focuses on brand, outerwear and distribution, in a market where personal luxury demand eased slightly in 2025.

At the close of 05 Nov 2026, Burberry Group plc (BRBY.L) stock was 11.28 GBP (+1.03% on the day), with market capitalisation 4.0 bn GBP, P/E 191.1 on diluted EPS of 0.06 GBP over the last 12 months, dividend yield 0.00%, beta 1.09, 52-week range 9.78–13.60 GBP.

Data as of · AI analysis dated · Source: ESEF annual reports and closing prices, computed by olivLaw.

Market cap
4.0 bn GBP
shares as of 28 Mar 2026
P/E (TTM)
191.1
Diluted EPS TTM 0.06 · TTM to 28 Mar 2026
E/P (TTM)
0.52%
TTM to 28 Mar 2026
Dividend yield
0.00%
DPS 12m 0.00
Beta (2y)
1.09
Volatility (1y) 37%
52-week range
9.7813.60

Price history

Loading chart…

Technical reading

RSI (14)
64.6
strong (55–70)
Bollinger (20, 2)
10.11 – 11.29
in the upper half of the band · %B 0.99 · band width 11.0%
SMA 50 / 200
10.49 / 11.04
mixed trend
MACD (12, 26, 9)
0.12 / 0.06
MACD above signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyEURO STOXX 50vs EURO STOXX 50Vertical median
1 month+9.3%−0.6%+10.0 pp—
3 months−5.6%−4.2%−1.5 pp—
6 months−10.1%+4.3%−14.5 pp—
Year to date−11.2%+7.5%−18.7 pp—
1 year−6.4%+9.9%−16.4 pp+5.8%
3 years−33.5%+49.8%−83.4 pp+26.3%
5 years−43.8%+42.8%−86.7 pp—
Max drawdown (1y)
−28.1%
06 Jan 2026 → 15 Sept 2026
Max drawdown (5y)
−78.4%
25 Apr 2023 → 10 Sept 2024
Compound annual growth (5y)
−10.9%
EURO STOXX 50 +7.4%

Price returns, dividends excluded.

Quarterly results

ESEF annual reports carry no quarters: the results are annual (below).

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Today's P/E sits at the 100 percentile of its own 2-quarter history (min 16.4, median 95.2, max 174.0; quarters with earnings only).

Fiscal years

Fiscal year202420252026
Revenue3.0 bn2.5 bn2.4 bn
Revenue YoYunavailable−17.1%−1.7%
Net income271.0 m-75.0 m21.0 m
Net income YoYunavailable−127.7%unavailable
Diluted EPS0.74-0.210.06
Diluted EPS YoYunavailable−128.3%unavailable
net %9.1%-3.0%0.9%
Free cash flow348.0 m307.0 m412.0 m

Balance sheet & financial health

Fiscal year 2026 · 28 Mar 2026

Cash
671.0 m GBP
Financial debt
511.0 m GBP
Net debt
-160.0 m GBP
Equity
946.0 m GBP
Total assets
3.1 bn GBP
Debt / equity
0.54x
Current ratio
1.87x
ROE
2.2%
ROA
0.6%
FCF margin
17.0%

Financial statements (source on every figure)

Revenue and net income (GBP)

Margins

Income statement · GBP

Revenue
2024
3.0 bn
2025
2.5 bn
2026
2.4 bn

esef· 02 Jun 2026verified

Cost of revenue
2024
959.0 m
2025
923.0 m
2026
777.0 m

esef· 02 Jun 2026verified

Gross profit
2024
2.0 bn
2025
1.5 bn
2026
1.6 bn

esef· 02 Jun 2026verified

Operating income
2024
418.0 m
2025
-3.0 m
2026
115.0 m

esef· 02 Jun 2026verified

Interest expense
2024
66.0 m
2025
88.0 m
2026
89.0 m

esef· 02 Jun 2026verified

Pre-tax income
2024
383.0 m
2025
-66.0 m
2026
49.0 m

esef· 02 Jun 2026verified

Income tax
2024
112.0 m
2025
9.0 m
2026
29.0 m

esef· 02 Jun 2026verified

Net income
2024
271.0 m
2025
-75.0 m
2026
21.0 m

esef· 02 Jun 2026verified

Diluted EPS
2024
0.74
2025
-0.21
2026
0.06

esef· 02 Jun 2026verified

Dividend per share
2024
0.64
2025
0.43
2026
0.00

esef· 02 Jun 2026derived

Balance sheet · GBP

Cash
2024
441.0 m
2025
813.0 m
2026
671.0 m

esef· 02 Jun 2026verified

Receivables
2024
340.0 m
2025
309.0 m
2026
323.0 m

esef· 02 Jun 2026verified

Inventories
2024
507.0 m
2025
424.0 m
2026
401.0 m

esef· 02 Jun 2026verified

Current assets
2024
1.4 bn
2025
1.7 bn
2026
1.5 bn

esef· 02 Jun 2026verified

Property, plant & equipment, net
2024
406.0 m
2025
398.0 m
2026
355.0 m

esef· 02 Jun 2026verified

Total assets
2024
3.4 bn
2025
3.4 bn
2026
3.1 bn

esef· 02 Jun 2026verified

Short-term debt
2024
0
2025
300.0 m
2026
0

esef· 02 Jun 2026verified

Long-term debt
2024
299.0 m
2025
438.0 m
2026
511.0 m

esef· 02 Jun 2026verified

Current liabilities
2024
857.0 m
2025
1.1 bn
2026
792.0 m

esef· 02 Jun 2026verified

Total liabilities
2024
2.2 bn
2025
2.5 bn
2026
2.1 bn

esef· 02 Jun 2026verified

Equity
2024
1.2 bn
2025
921.0 m
2026
946.0 m

esef· 02 Jun 2026verified

Shares outstanding at year end
2024
365.7 m
2025
358.9 m
2026
355.9 m

esef· 02 Jun 2026derived

Cash flow · GBP

Operating cash flow
2024
506.0 m
2025
429.0 m
2026
484.0 m

esef· 02 Jun 2026verified

Capex
2024
158.0 m
2025
122.0 m
2026
72.0 m

esef· 02 Jun 2026verified

Free cash flow
2024
348.0 m ≈
2025
307.0 m ≈
2026
412.0 m ≈

esef· 02 Jun 2026derived

Investing cash flow
2024
-231.0 m
2025
-127.0 m
2026
-114.0 m

esef· 02 Jun 2026verified

Financing cash flow
2024
-865.0 m
2025
48.0 m
2026
-459.0 m

esef· 02 Jun 2026verified

Dividends paid
2024
233.0 m
2025
152.0 m
2026
0

esef· 02 Jun 2026verified

Share repurchases
2024
—
2025
0
2026
5.0 m

esef· 02 Jun 2026verified

Computed indicators

Growth

Revenue growth (YoY)
-1.7%
computed by olivLawFY 2026
Revenue CAGR 3Y
unavailable
input data missing
Revenue CAGR 5Y
unavailable
input data missing
EBIT growth (YoY)
unavailable
the base of the ratio is not positive
Net income growth (YoY)
unavailable
the base of the ratio is not positive
Net income CAGR 3Y
unavailable
input data missing
Net income CAGR 5Y
unavailable
input data missing
EPS growth (YoY)
unavailable
the base of the ratio is not positive
EPS CAGR 3Y
unavailable
input data missing
EPS CAGR 5Y
unavailable
input data missing
FCF growth (YoY)
34.2%
computed by olivLawFY 2026

Profitability

Gross margin
67.9%
computed by olivLawFY 2026
EBITDA margin
unavailable
input data missing
EBIT margin
4.8%
computed by olivLawFY 2026
Net margin
0.9%
computed by olivLawFY 2026
FCF margin
17.0%
computed by olivLawFY 2026

Returns

ROE
2.3%
computed by olivLawFY 2026 · balance sheet at 28 Mar 2026
ROA
0.6%
computed by olivLawFY 2026 · balance sheet at 28 Mar 2026
ROIC
11.8%
computed by olivLawFY 2026 · balance sheet at 28 Mar 2026
ROCE
5.0%
computed by olivLawFY 2026 · balance sheet at 28 Mar 2026
Payout ratio (EPS)
0.0%
computed by olivLawFY 2026
Payout ratio (FCF)
0.0%
computed by olivLawFY 2026

Balance sheet

Net debt
-160.0 m GBP
computed by olivLawbalance sheet at 28 Mar 2026
Net debt / EBITDA
unavailable
input data missing
Debt / equity
0.5x
computed by olivLawbalance sheet at 28 Mar 2026
Interest coverage
1.3x
computed by olivLawFY 2026

Liquidity

Current ratio
1.9x
computed by olivLawbalance sheet at 28 Mar 2026
Quick ratio
1.4x
computed by olivLawbalance sheet at 28 Mar 2026
Cash ratio
0.8x
computed by olivLawbalance sheet at 28 Mar 2026

Cash

Operating cash flow
484.0 m GBP
computed by olivLawFY 2026
Capital expenditure
72.0 m GBP
computed by olivLawFY 2026
Free cash flow
412.0 m GBP
computed by olivLawFY 2026
FCF conversion
1,961.9%
computed by olivLawFY 2026
Cash conversion
unavailable
input data missing

Efficiency

Days sales outstanding
48 days
computed by olivLawFY 2026 · balance sheet at 28 Mar 2026
Days inventory outstanding
194 days
computed by olivLawFY 2026 · balance sheet at 28 Mar 2026
Days payables outstanding
unavailable
input data missing
Cash conversion cycle
unavailable
input data missing

Market and valuation

Market capitalisation
4.0 bn GBP
computed by olivLawbalance sheet at 28 Mar 2026
Enterprise value
3.9 bn GBP
computed by olivLawbalance sheet at 28 Mar 2026
Market cap / net income TTM
191.1x
computed by olivLawFY 2026
P/E (TTM)
191.1x
computed by olivLawFY 2026
Earnings yield
0.5%
computed by olivLawFY 2026
P/B
4.3x
computed by olivLawbalance sheet at 28 Mar 2026
P/S
1.7x
computed by olivLawFY 2026 · balance sheet at 28 Mar 2026
EV/EBITDA
unavailable
input data missing
EV/EBIT
33.5x
computed by olivLawFY 2026 · balance sheet at 28 Mar 2026
EV/Sales
1.6x
computed by olivLawFY 2026 · balance sheet at 28 Mar 2026
P/FCF
9.7x
computed by olivLawFY 2026 · balance sheet at 28 Mar 2026
FCF yield
10.3%
computed by olivLawFY 2026 · balance sheet at 28 Mar 2026
Dividend yield
0.0%
computed by olivLawFY 2026
Shareholder yield (distributions)
0.1%
computed by olivLawFY 2026 · balance sheet at 28 Mar 2026

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Neutral profile

Score: 46 / 100

A scoring methodology on indicators and valuation, not investment advice.

Closing price

11.28 GBP

05 Nov 2026Source: olivLaw, closing series

Market cap: 4.0 bn GBP

Key indicators

Market capitalisation
4.0 bn GBP
computed by olivLawbalance sheet at 28 Mar 2026
P/E (TTM)
191.1x
computed by olivLawFY 2026
P/B
4.3x
computed by olivLawbalance sheet at 28 Mar 2026
EV/EBITDA
unavailable
input data missing
ROE
2.3%
computed by olivLawFY 2026 · balance sheet at 28 Mar 2026
Net margin
0.9%
computed by olivLawFY 2026
Revenue growth (YoY)
-1.7%
computed by olivLawFY 2026
Dividend yield
0.0%
computed by olivLawFY 2026

Coverage and freshness

29/37 reporting lines present
Latest full fiscal year: 2026
Latest reported period: 28 Mar 2026
Latest balance sheet date: 28 Mar 2026
Share count (cover of the latest filing), as of: 28 Mar 2026
Source: esefpublished 02 Jun 2026
verified 88derived 5

Score by group

  • Quality55
  • Returns41
  • Balance sheet36
  • Valuation44

Estimated value range

unavailable — no valuation assumptions for the reporting currency

Valuation assumptions are editorial choices, not measured; beta is not measured.

Valuation methods

    Assumptions (illustrative, editorial)

    Risk-free rate
    6.5%
    Equity risk premium
    6.0%
    Beta (default)
    1.00
    Cost of equity
    12.5%
    Terminal growth
    3.0%

    Factor scorecard

    Neutral profile · Score 46/100

    FactorValueScoreWeight used
    ROIC · Quality11.8%46 (vs peers)17%
    Net margin · Quality0.9%26 (vs peers)10%
    FCF conversion · Quality1,961.9%100 (on a fixed band)10%
    Revenue CAGR 3Y · Growthunavailableunavailable—
    EPS CAGR 3Y · Growthunavailableunavailable—
    Net debt / EBITDA · Balance sheetunavailableunavailable—
    Interest coverage · Balance sheet1.3x0 (on a fixed band)10%
    Current ratio · Balance sheet1.9x89 (on a fixed band)7%
    P/E (TTM) · Valuation191.1x0 (vs peers)17%
    EV/EBITDA · Valuationunavailableunavailable—
    FCF yield · Valuation10.3%100 (on a fixed band)13%
    Shareholder yield (distributions) · Returns0.1%2 (on a fixed band)10%
    Payout ratio (FCF) · Returns0.0%100 (on a fixed band)7%

    Factors without a value were dropped; the remaining weights were renormalised.

    Score groups

    • Balance sheet36/100 · 2/3 factors with a value
    • Growth· partialunavailable · 0/2 factors with a value
    • Quality55/100 · 3/3 factors with a value
    • Returns41/100 · 2/2 factors with a value
    • Valuation44/100 · 2/3 factors with a value

    A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

    Memo

    BURBERRY GROUP PLC (BRBY.L). Latest full fiscal year: 2026; data up to 2026-03-28.

    Figures computed from the financial statements: revenue 2.4 bn GBP in 2026; YoY growth -1.7%; net margin 0.9%; ROE 2.3%.

    The estimated value range is 6.78–9.21 GBP per share (median of 2 methods, agreement: low); assumptions are illustrative. Against the central value of 7.81 GBP, the price of 11.28 GBP leaves a potential of -30.7% (value / price − 1) and a margin of safety of -44.4% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

    olivLaw score 46/100, methodological classification: neutral profile (score, margin of safety and method agreement together; not a judgement of the right price). Groups assessed only in part: growth. Not investment advice.

    Text generated deterministically from the figures shown; no language model. Not investment advice.

    What supports the thesis

    • FCF conversion: 1,961.9%
    • Current ratio: 1.9x
    • FCF yield: 10.3%
    • Payout ratio (FCF): 0.0%

    What contradicts it

    • Net margin: 0.9%
    • Interest coverage: 1.3x
    • P/E (TTM): 191.1x
    • Shareholder yield (distributions): 0.1%
    • The price is above the estimated value range
    • The valuation methods diverge

    Not assessed (insufficient data or a ratio without meaning): Revenue CAGR 3Y, EPS CAGR 3Y, Net debt / EBITDA, EV/EBITDA.

    Versus the vertical median

    Listed companies from United Kingdom · same country · compared with 39 companies

    Multiples and returns vs the median

    P/E
    191.1x
    vertical median 15.3x
    above median (+1,145.8%)
    EV/EBITDA
    —
    vertical median —
    P/S
    1.7x
    vertical median 1.5x
    above median (+7.9%)
    P/B
    4.3x
    vertical median 2.2x
    above median (+97.6%)
    ROE
    2.3%
    vertical median 14.4%
    below median (−84.2%)
    Net margin
    0.9%
    vertical median 10.8%
    below median (−91.9%)
    EBIT margin
    4.8%
    vertical median 22.9%
    below median (−79.3%)
    Revenue YoY
    -1.7%
    vertical median 7.9%
    below median (−121.1%)
    Net debt/EBITDA
    —
    vertical median —
    Dividend yield
    0.0%
    vertical median 2.9%
    below median (−100.0%)

    Price rebased to 100 (monthly, 5 years)

    Companies in the vertical

    Market capP/EROENet marginRevenue YoY1A / 3A
    BATS.LBritish American Tobacco P.L.C.104.3 bn13.516.5%30.3%−1.0%+7% / +88%
    ABF.LAssociated British Foods PLC14.7 bn14.39.2%5.3%−3.1%−5% / −15%
    0EV1.LCarnival PLC5.5 bn4.146.7%13.4%+6.4%unavailable / unavailable
    BAB.LBabcock International Group PLC5.1 bn24.734.7%4.1%+7.2%−10% / +158%
    AUTO.LAutotrader Group PLC4.8 bn16.460.2%47.1%+3.9%−13% / −23%
    BBY.LBalfour Beatty PLC4.2 bn16.323.2%2.8%+15.2%+20% / +160%
    ABDN.LAberdeen Group PLC4.1 bn10.88.0%28.9%−2.1%+11% / +41%
    BRBY.LBurberry Group PLC4.0 bn191.12.3%0.9%−1.7%−1% / −23%
    BKG.LThe Berkeley Group Holdings PLC3.6 bn11.38.8%13.4%−4.2%−0% / −22%
    BME.LB&M European Value Retail PLC2.9 bn17.421.2%2.8%+3.7%+68% / −51%
    AJB.LAj Bell PLC2.4 bn22.849.9%33.1%+18.0%+8% / +128%
    ASHM.LAshmore Group PLC1.4 bn13.913.1%71.6%−0.1%+28% / +18%
    BCG.LBaltic Classifieds Group PLC1.2 bn23.215.8%57.6%+6.9%−99% / −99%
    APN.LApplied Nutrition PLC763.6 m36.241.2%19.7%+24.2%+71% / unavailable
    BAG.LA.G. Barr P.L.C.671.9 m14.414.4%10.8%+4.0%−7% / +26%
    ASC.LAsos PLC494.5 m—-81.3%-12.0%−14.7%+71% / +8%
    ALFA.LAlfa Financial Software Holdings PLC486.8 m16.361.5%23.8%+15.3%−28% / +10%
    AML.LAston Martin Lagonda Global Holdings PLC344.3 m—-93.4%-39.2%−20.6%−45% / −85%
    APTD.LAptitude Software Group PLC111.3 m28.57.2%6.2%−7.3%−30% / −23%
    AMGO.LAmigo Holdings PLC9.9 m———−81.9%+325% / +844%
    ASBE.LAssociated British Engineering PLC605.3 k—-19.1%—unavailableunavailable / unavailable
    AMIF.LAmicorp Fs (uk) PLC221.6 k0.127.5%9.1%+8.1%unavailable / unavailable
    AAF.LAirtel Africa PLC——24.1%10.6%+29.5%−7% / +164%
    AAL.LAnglo American PLC——-19.3%-20.2%+4.5%+30% / +76%
    ACG.LAcg Metals Limited——-80.3%-32.0%+134.8%+60% / +63%

    1- and 3-year price returns: for BRBY.L from daily closes (the same as the performance table), for the other companies from month-end closes.

    olivLaw engine forecast

    The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

    The engine has no published run for this company yet.

    Valuation scenarios (editable assumptions)

    Illustrative scenarios

    Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

    Bear
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Base
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Bull
    Allowed range: -50 … 50%
    Allowed range: -100 … 100%
    Allowed range: 0 … 100
    Allowed range: -10 … 20%
    Allowed range: 0 … 100%
    Nothing is saved.

    Estimated price (GBP)

    Estimated priceBearBaseBull
    1 years
    6.25
    Total return -45% · Per year -45%
    11.09
    Total return -2% · Per year -2%
    16.75
    Total return 49% · Per year 49%
    3 years
    5.34
    Total return -53% · Per year -22%
    10.72
    Total return -5% · Per year -2%
    17.88
    Total return 59% · Per year 17%
    5 years
    4.56
    Total return -60% · Per year -17%
    10.37
    Total return -8% · Per year -2%
    19.10
    Total return 69% · Per year 11%
    What moves the 3-year price the most
    • Exit P/E± 2.68
    • Net margin± 1.88
    • Annual revenue growth± 1.64
    • Annual dilution± 0.16

    AI analysis

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    In brief

    Burberry Group plc is a British luxury brand known mainly for its trench coat and gabardine, active in more than 140 countries and territories 1. The company is executing its Burberry Forward strategy, launched in November 2024, which focuses on brand, outerwear and distribution, in a market where personal luxury demand eased slightly in 2025 1.

    SWOT

    Strengths

    • Burberry has a strong British heritage and iconic products such as the trench coat and gabardine, which support brand recognition 1.
    • Its broad global presence, across more than 140 countries and territories, gives the company a diversified base of markets 1.
    • The Burberry Forward strategy has a clear direction, and the company reported progress in strengthening the brand and outerwear categories 1.

    Weaknesses

    • Price sensitivity in footwear and leather goods was a visible pressure on performance 1.
    • Dependence on markets such as Mainland China, where demand fell, exposes the company to regional volatility 1.
    • Reducing wholesale exposure and reconfiguring distribution could slow growth in the short term 1.

    Opportunities

    • Extending into ready-to-wear, accessories and cashmere could increase opportunities for wardrobing 1.
    • The Americas and Latin America showed growth, which could support regional expansion 1.
    • Growing interest in experiences and heritage products could support demand for the British brand 1.

    Threats

    • An uncertain macroeconomic context and tariffs could reduce spending by aspirational customers 1.
    • Competition from sportswear and accessible luxury brands could limit growth in core categories 1.
    • The Middle East conflict, which has caused volatility since February 2026, could affect demand in the region 1.

    Risks

    • Volatile demand in Asiahigh

      A fall in demand in Mainland China and intensifying local competition could affect revenue if these trends persist 1.

    • Price sensitivitymedium

      Aspirational customers may prefer accessible luxury, which could pressure margins and sales in entry-level categories 1.

    • Climate and supply chain risksmedium

      Managing climate, nature and water risks across the supply chain is overseen by dedicated committees, but exposure remains 1.

    • Human rights compliancemedium

      Risks related to modern slavery and human rights in the supply chain require continuous monitoring 1.

    • Geopolitical volatilitylow

      The Middle East conflict has caused volatility since February 2026, which could affect tourism and sales in the region 1.

    Investment thesis

    What would need to be true (bull case)

    • If the Burberry Forward strategy succeeds in reigniting demand for outerwear and scarves, the company could regain the growth it seeks 1.
    • British heritage and recognition of the trench coat can support premium pricing and loyalty among top customers, who remained resilient 1.
    • Expansion in the Americas and the Middle East could offset weakness in other regions if positive trends persist 1.

    What would break the thesis

    • If the fall in demand in Mainland China and competitive pressure continue, revenue could remain under pressure 1.
    • Price sensitivity and the rise of accessible luxury could limit margins in footwear and leather goods 1.
    • Reducing wholesale exposure and reconfiguring distribution could slow growth during the transition period 1.

    What to watch

    • Sales trends in Mainland China and whether demand stabilises in Tier 1 cities2026/27
    • Progress of the Burberry Forward strategy in outerwear and ready-to-wear2026/27
    • Completion of the Castleford facility modernisation and British manufacturing investment2027

    Products, market & competition

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    The business

    Burberry's business model rests on its British heritage, its innovation and iconic products such as gabardine, the trench coat and scarves, partly made in Yorkshire 1. The company aims to create sustainable long-term value for customers, communities, partners, the environment, shareholders, governments and people 1. The customer is placed at the centre of decisions, and the brand is adapted through design, activations and in-store experiences 1.

    The Burberry Forward strategy has four pillars: the Timeless British Luxury brand, product led by outerwear, aligning distribution with product and customer strategy, and reigniting a high-performance culture 1. In fiscal 2025/26 the company strengthened its authority in outerwear and scarves, and priorities for 2026/27 include extending into ready-to-wear and accessories 1.

    Burberry manages its sustainability policies through the Burberry Beyond programme, overseen by the Board and dedicated committees, including for climate risks and the supply chain 1. Reflecting its focus on tradition, the company also cites investment in modernising its historic Castleford facility 1.

    Segments

    Outerwear and scarves

    Outerwear, including the Heritage trench and rainwear, is the main driver of the strategy, and scarves are expanded in dedicated Scarf Bar spaces 1. The company widened its quilts and downs range, and in 2026/27 it aims to cement its authority in these categories 1.

    Leather goods, footwear and ready-to-wear

    Leather goods, footwear and ready-to-wear are categories where the company builds authority through entry price points and universal lines 1. According to the report, these categories were affected by price sensitivity, and Burberry sees them as areas for expansion 1.

    Market context

    The global personal luxury goods market generated sales of 358 billion euros in 2025, down 2% at current exchange rates but broadly stable at constant rates 1. The sector showed signs of stabilisation in the second half of the year, with growth in Latin America and a contraction in Mainland China, where the decline was 3% to 5% at constant exchange rates 1. The Americas grew 2% to 4% at constant exchange rates, while Europe, including the UK, contracted slightly 1.

    Trends

    • Spending shifts towards experiencestailwind

      Luxury customers prioritised travel, hospitality and cultural experiences, which supported travel destinations and raised expectations for brand interactions 1.

    • Selective customers and polarisationmixed

      Aspirational customers became more selective and opted for accessible luxury, while top customers stayed resilient and grew as a share of market value 1.

    • Value seeking and second-hand growthheadwind

      After strong price increases, consumers look for more value for their money, and the second-hand market expanded, which could put pressure on entry price points if these trends persist 1.

    • Creativity and cultural relevancetailwind

      Distinctive design and cultural storytelling supported brand performance, particularly among younger audiences, through social platforms and shoptainment formats 1.

    Competitive position

    Burberry competes in the global personal luxury market, where brands operated in a context of reduced profitability and higher discounting 1. Competitive pressure also comes from sportswear and accessible luxury brands, which affected the footwear and leather goods categories 1.

    • Accessible luxury and sportswear

      Accessible luxury and sportswear brands put pressure on footwear and leather goods, according to the company's report 1.

    • Local brands in Asia

      In Mainland China, competition from local brands intensified in a market that remained difficult 1.

    • Top luxury brands

      Luxury brands competing for top customers benefited from the resilience of that segment, though the source does not detail them 1.

    • Second-hand luxury market

      The second-hand luxury market expanded, especially for heritage and rare products, creating indirect competition 1.

    News & filings

    Figures computed by olivLaw from ESEF annual reports and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.