olivlawolivlaw

olivLaw · US equity research

Genius Sports Limited GENI

Services-Miscellaneous Amusement & Recreation · SIC 7990 · Vertical: Services-Miscellaneous Amusement & Recreation (SIC 7990)

7.01USD+3.09% · 1 dayClose 04 Nov 2026

Genius Sports Limited is a B2B provider of technology, official data and media services for sports, sports betting and sports media, supplying leagues, sportsbooks and advertisers. The company is working to complete the acquisition of Legend, a digital sports and gaming media network, valued at up to $1.2 billion. The global sports betting market, projected at $123 billion GGR in 2025, is the context for its business model.

The AI analysis may be outdated: new filings came after its sources (see the «AI analysis» section).

At the close of 04 Nov 2026, Genius Sports Limited (GENI) stock was 7.01 USD (+3.09% on the day), with market capitalisation 70.1 m USD, beta 1.33, 52-week range 3.92–11.37 USD.

Data as of · AI analysis dated · Source: SEC filings and closing prices, computed by olivLaw.

Market cap
70.1 m USD
shares as of 31 Dec 2025
P/E (TTM)
unavailable
Diluted EPS TTM -0.44 · TTM to 31 Dec 2025
E/P (TTM)
-6.28%
TTM to 31 Dec 2025
Dividend yield
unavailable
Beta (2y)
1.33
Volatility (1y) 75%
52-week range
3.9211.37

Price history

Loading chart…

Technical reading

RSI (14)
59.9
strong (55–70)
Bollinger (20, 2)
6.14 – 6.90
above the upper band · %B 1.15 · band width 11.6%
SMA 50 / 200
6.59 / 6.24
uptrend (price > SMA50 > SMA200)
MACD (12, 26, 9)
0.05 / -0.01
MACD above signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyS&P 500vs S&P 500Vertical median
1 month+17.0%−1.1%+18.1 pp—
3 months−15.8%−0.5%−15.4 pp—
6 months+59.3%+4.4%+54.9 pp—
Year to date−36.4%+12.3%−48.7 pp—
1 year−37.7%+13.5%−51.2 pp−31.8%
3 years+32.3%+76.4%−44.1 pp−25.9%
5 years−61.0%+63.7%−124.7 pp—
Max drawdown (1y)
−65.5%
30 Dec 2025 → 10 Apr 2026
Max drawdown (5y)
−87.2%
08 Nov 2021 → 30 Jun 2022
Compound annual growth (5y)
−17.2%
S&P 500 +10.4%

Price returns, dividends excluded.

Quarterly results

ESEF annual reports carry no quarters: the results are annual (below).

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Fiscal years

Fiscal year2019202020212022202320242025
Revenue114.6 m149.7 m262.7 m341.0 m413.0 m510.9 m669.5 m
Revenue YoYunavailable+30.6%+75.5%+29.8%+21.1%+23.7%+31.0%
Net income-40.2 m-30.3 m-592.8 m-181.6 m-85.5 m-63.0 m-111.6 m
Net income YoYunavailableunavailableunavailableunavailableunavailableunavailableunavailable
Diluted EPS-1.00-0.89-3.79-0.85-0.38-0.27-0.44
Diluted EPS YoYunavailableunavailableunavailableunavailableunavailableunavailableunavailable
net %-35.1%-20.3%-225.6%-53.3%-20.7%-12.3%-16.7%
Free cash flow-725.0 k15.6 m-69.7 m-9.4 m11.3 m69.6 m64.5 m

Reported results vs expectations

Loading…

Balance sheet & financial health

Fiscal year 2025 · 31 Dec 2025

Cash
280.6 m USD
Financial debt
unavailable USD
Net debt
unavailable USD
Equity
724.5 m USD
Total assets
1.1 bn USD
Debt / equity
unavailable
Current ratio
1.56x
ROE
-17.2%
ROA
-11.6%
FCF margin
9.6%

Financial statements (source on every figure)

Revenue and net income (USD)

Margins

Income statement · USD

Revenue
2023
413.0 m
2024
510.9 m
2025
669.5 m

SEC (XBRL)· 17 Mar 2026verified

Cost of revenue
2023
344.0 m
2024
382.2 m
2025
515.6 m

SEC (XBRL)· 17 Mar 2026verified

Gross profit
2023
69.0 m
2024
128.7 m
2025
153.8 m

SEC (XBRL)· 17 Mar 2026verified

Research & development
2023
26.1 m
2024
24.6 m
2025
31.1 m

SEC (XBRL)· 17 Mar 2026verified

Operating income
2023
-74.2 m
2024
-58.5 m
2025
-151.3 m

SEC (XBRL)· 17 Mar 2026verified

Depreciation & amortisation
2023
77.3 m
2024
72.6 m
2025
70.5 m

SEC (XBRL)· 17 Mar 2026verified

EBITDA
2023
3.2 m ≈
2024
14.0 m ≈
2025
-80.8 m ≈

SEC (XBRL)· 17 Mar 2026derived

Pre-tax income
2023
-83.3 m
2024
-66.3 m
2025
-117.7 m

SEC (XBRL)· 17 Mar 2026verified

Income tax
2023
5.3 m
2024
509.0 k
2025
-2.5 m

SEC (XBRL)· 17 Mar 2026verified

Net income
2023
-85.5 m
2024
-63.0 m
2025
-111.6 m

SEC (XBRL)· 17 Mar 2026verified

Diluted EPS
2023
-0.38
2024
-0.27
2025
-0.44

SEC (XBRL)· 17 Mar 2026verified

Weighted average diluted shares
2023
225.9 m
2024
229.5 m
2025
254.8 m

SEC (XBRL)· 17 Mar 2026verified

Balance sheet · USD

Cash
2023
100.3 m
2024
110.2 m
2025
280.6 m

SEC (XBRL)· 17 Mar 2026verified

Receivables
2023
71.1 m
2024
85.5 m
2025
130.3 m

SEC (XBRL)· 17 Mar 2026verified

Inventories
2023
347.0 k
2024
482.0 k
2025
284.0 k

SEC (XBRL)· 17 Mar 2026verified

Current assets
2023
244.8 m
2024
288.6 m
2025
549.7 m

SEC (XBRL)· 17 Mar 2026verified

Property, plant & equipment, net
2023
11.6 m
2024
19.0 m
2025
32.3 m

SEC (XBRL)· 17 Mar 2026verified

Goodwill
2023
326.0 m
2024
326.0 m
2025
338.0 m

SEC (XBRL)· 17 Mar 2026verified

Intangibles (excl. goodwill)
2023
129.7 m
2024
115.5 m
2025
144.2 m

SEC (XBRL)· 17 Mar 2026verified

Total assets
2023
775.7 m
2024
792.3 m
2025
1.1 bn

SEC (XBRL)· 17 Mar 2026verified

Accounts payable
2023
57.4 m
2024
36.7 m
2025
112.2 m

SEC (XBRL)· 17 Mar 2026verified

Short-term debt
2023
7.6 m
2024
19.0 k
2025
—

SEC (XBRL)· 14 Mar 2025verified

Long-term debt
2023
19.0 k
2024
19.0 k
2025
—

SEC (XBRL)· 14 Mar 2025verified

Current liabilities
2023
182.9 m
2024
201.6 m
2025
352.9 m

SEC (XBRL)· 17 Mar 2026verified

Total liabilities
2023
202.7 m
2024
219.9 m
2025
405.8 m

SEC (XBRL)· 17 Mar 2026verified

Equity
2023
573.0 m †
2024
572.4 m †
2025
724.5 m †

SEC (XBRL)· 17 Mar 2026verified

Shares outstanding at year end
2023
18.5 m
2024
18.5 m
2025
10.0 m

SEC (XBRL)· 17 Mar 2026verified

Cash flow · USD

Operating cash flow
2023
14.9 m
2024
81.9 m
2025
86.4 m

SEC (XBRL)· 17 Mar 2026verified

Capex
2023
3.6 m
2024
12.3 m
2025
21.9 m

SEC (XBRL)· 17 Mar 2026verified

Free cash flow
2023
11.3 m ≈
2024
69.6 m ≈
2025
64.5 m ≈

SEC (XBRL)· 17 Mar 2026derived

Investing cash flow
2023
-47.6 m
2024
-62.7 m
2025
-92.9 m

SEC (XBRL)· 17 Mar 2026verified

Financing cash flow
2023
-596.0 k
2024
-7.6 m
2025
144.0 m

SEC (XBRL)· 17 Mar 2026verified

Computed indicators

Growth

Revenue growth (YoY)
31.0%
computed by olivLawFY 2025
Revenue CAGR 3Y
25.2%
computed by olivLawFY 2022 → FY 2025
Revenue CAGR 5Y
34.9%
computed by olivLawFY 2020 → FY 2025
EBIT growth (YoY)
unavailable
the base of the ratio is not positive
Net income growth (YoY)
unavailable
the base of the ratio is not positive
Net income CAGR 3Y
unavailable
the base of the ratio is not positive
Net income CAGR 5Y
unavailable
the base of the ratio is not positive
EPS growth (YoY)
unavailable
the base of the ratio is not positive
EPS CAGR 3Y
unavailable
the base of the ratio is not positive
EPS CAGR 5Y
unavailable
the base of the ratio is not positive
FCF growth (YoY)
-7.2%
computed by olivLawFY 2025

Profitability

Gross margin
23.0%
computed by olivLawFY 2025
EBITDA margin
-12.1%
computed by olivLawFY 2025
EBIT margin
-22.6%
computed by olivLawFY 2025
Net margin
-16.7%
computed by olivLawFY 2025
FCF margin
9.6%
computed by olivLawFY 2025

Returns

ROE
-17.2%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROA
-11.6%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
ROIC
unavailable
input data missing
ROCE
-19.5%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Payout ratio (EPS)
unavailable
input data missing
Payout ratio (FCF)
unavailable
input data missing

Balance sheet

Net debt
unavailable
input data missing
Net debt / EBITDA
unavailable
input data missing
Debt / equity
unavailable
input data missing
Interest coverage
unavailable
input data missing

Liquidity

Current ratio
1.6x
computed by olivLawbalance sheet at 31 Dec 2025
Quick ratio
1.6x
computed by olivLawbalance sheet at 31 Dec 2025
Cash ratio
0.8x
computed by olivLawbalance sheet at 31 Dec 2025

Cash

Operating cash flow
86.4 m USD
computed by olivLawFY 2025
Capital expenditure
21.9 m USD
computed by olivLawFY 2025
Free cash flow
64.5 m USD
computed by olivLawFY 2025
FCF conversion
unavailable
insufficient data
Cash conversion
unavailable
insufficient data

Efficiency

Days sales outstanding
59 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Days inventory outstanding
0 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Days payables outstanding
53 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Cash conversion cycle
6 days
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025

Market and valuation

Market capitalisation
70.1 m USD
computed by olivLawbalance sheet at 31 Dec 2025
Enterprise value
unavailable
input data missing
Market cap / net income TTM
unavailable
insufficient data
P/E (TTM)
unavailable
insufficient data
Earnings yield
-6.3%
computed by olivLawFY 2025
P/B
0.1x
computed by olivLawbalance sheet at 31 Dec 2025
P/S
0.1x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
EV/EBITDA
unavailable
input data missing
EV/EBIT
unavailable
input data missing
EV/Sales
unavailable
input data missing
P/FCF
1.1x
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
FCF yield
92.1%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero
Shareholder yield (distributions)
unavailable
input data missing

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Insufficient data
What is missing
  • indicators available: 4 of at least 6
  • score weight coverage: 27.1% of at least 60%
  • valuation methods computed: 0 of at least 1

A scoring methodology on indicators and valuation, not investment advice.

Closing price

7.01 USD

04 Nov 2026Source: olivLaw, closing series

Market cap: 70.1 m USD

Key indicators

Market capitalisation
70.1 m USD
computed by olivLawbalance sheet at 31 Dec 2025
P/E (TTM)
unavailable
insufficient data
P/B
0.1x
computed by olivLawbalance sheet at 31 Dec 2025
EV/EBITDA
unavailable
input data missing
ROE
-17.2%
computed by olivLawFY 2025 · balance sheet at 31 Dec 2025
Net margin
-16.7%
computed by olivLawFY 2025
Revenue growth (YoY)
31.0%
computed by olivLawFY 2025
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero

Coverage and freshness

32/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 31 Dec 2025
Latest balance sheet date: 31 Dec 2025
Share count (cover of the latest filing), as of: 31 Dec 2025
Source: SEC (XBRL)published 17 Mar 2026
verified 239

Score by group

27% · Insufficient data

Estimated value range

unavailable — no valuation method could be computed

Valuation assumptions are editorial choices, not measured; beta is not measured.

Valuation methods

  • DCF (discounted cash flow)unavailable · input data missing
  • Peers: EV/EBITDAunavailable · net debt missing: EV cannot be bridged to equity (missing debt is not zero)
  • Peers: P/Eunavailable · the base of the ratio is not positive
  • Dividend discount (DDM)unavailable · the company pays no dividend: a dividend model needs an explicit initiation assumption

no valuation method could be computed

Multiple comparisons use the SIC vertical: Services-Miscellaneous Amusement & Recreation (SIC 7990)

Classification (SIC) comparables group by industry code, not by economic activity; the direct group is an editorial selection by activity. Members' multiples are on their own trailing twelve months, at their own latest close.

Assumptions (illustrative, editorial)

Risk-free rate
4.3%
Equity risk premium
5.0%
Beta (default)
1.00
Cost of equity
9.3%
Terminal growth
2.5%

Factor scorecard

Insufficient data

Minimum-evidence gate: indicators available: 4 of at least 6; score weight coverage: 27.1% of at least 60%; valuation methods computed: 0 of at least 1

FactorValueScoreWeight used
ROIC · Qualityunavailableunavailable—
Net margin · Quality-16.7%37 (vs peers)23%
FCF conversion · Qualityunavailableunavailable—
Revenue CAGR 3Y · Growth25.2%100 (on a fixed band)31%
EPS CAGR 3Y · Growthunavailableunavailable—
Net debt / EBITDA · Balance sheetunavailableunavailable—
Interest coverage · Balance sheetunavailableunavailable—
Current ratio · Balance sheet1.6x63 (on a fixed band)15%
P/E (TTM) · Valuationunavailableunavailable—
EV/EBITDA · Valuationunavailableunavailable—
FCF yield · Valuation92.1%100 (on a fixed band)31%
Shareholder yield (distributions) · Returnsunavailableunavailable—
Payout ratio (FCF) · Returnsunavailableunavailable—

Factors without a value were dropped; the remaining weights were renormalised.

Score groups

  • Balance sheet· partial63/100 · 1/3 factors with a value
  • Growth· partial100/100 · 1/2 factors with a value
  • Quality· partial37/100 · 1/3 factors with a value
  • Returns· partialunavailable · 0/2 factors with a value
  • Valuation· partial100/100 · 1/3 factors with a value

A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

Memo

Genius Sports Limited (GENI). Latest full fiscal year: 2025; data up to 2025-12-31.

Figures computed from the financial statements: revenue 669.5 m USD in 2025; YoY growth 31.0%; net margin -16.7%; ROE -17.2%.

Valuation cannot be computed from the available data.

Insufficient data for a verdict (indicators available: 4 of at least 6; score weight coverage: 27.1% of at least 60%; valuation methods computed: 0 of at least 1).

Text generated deterministically from the figures shown; no language model. Not investment advice.

What supports the thesis

  • Revenue CAGR 3Y: 25.2%
  • FCF yield: 92.1%

What contradicts it

No signal among the computed factors. That is not an absence of risk: factors without data were not assessed, and business risks (margins, inventory, demand) are in the source-based analysis.

Not assessed (insufficient data or a ratio without meaning): ROIC, FCF conversion, EPS CAGR 3Y, Net debt / EBITDA, Interest coverage, P/E (TTM), EV/EBITDA, Shareholder yield (distributions), Payout ratio (FCF).

Versus the vertical median

Services-Miscellaneous Amusement & Recreation (SIC 7990) · same industry (4-digit SIC) · compared with 20 companies

Multiples and returns vs the median

P/E
—
vertical median 33.6x
EV/EBITDA
—
vertical median 10.4x
P/S
0.1x
vertical median 1.9x
below median (−94.4%)
P/B
0.1x
vertical median 2.1x
below median (−95.4%)
ROE
-17.2%
vertical median -11.2%
below median
Net margin
-16.7%
vertical median 0.7%
below median (−2,578.4%)
EBIT margin
-22.6%
vertical median 2.3%
below median (−1,064.5%)
Revenue YoY
31.0%
vertical median 4.7%
above median (+556.1%)
Net debt/EBITDA
—
vertical median 3.5x
Dividend yield
—
vertical median 2.2%

Price rebased to 100 (monthly, 5 years)

Companies in the vertical

Market capP/EROENet marginRevenue YoY1A / 3A
DISWalt Disney Co205.4 bn24.57.8%8.7%+3.4%+14% / +28%
MTNVail Resorts, Inc.5.7 bn39.144.4%5.2%−4.3%+15% / −26%
RSIRush Street Interactive, Inc.2.5 bn40.923.0%2.6%+22.8%−33% / +193%
BRSLBrightstar Lottery PLC1.9 bn13.711.6%5.9%−0.0%−35% / −62%
PRKSUnited Parks & Resorts Inc.1.6 bn13.5—8.1%−3.6%−5% / −30%
PRSUPursuit Attractions and Hospitality, Inc.1.5 bn33.67.7%9.6%+23.4%+65% / +70%
NIPGNIP Group Inc.471.7 m—-15.9%-14.9%+1.9%−91% / unavailable
SEGSeaport Entertainment Group Inc.301.9 m—-22.6%-91.4%+18.3%+10% / unavailable
GENIGenius Sports Limited70.1 m—-17.2%-16.7%+31.0%−38% / +32%
SEATVivid Seats Inc.32.0 m0.02,000.9%278.1%−30.5%−63% / −98%
GRSDGrandstand Limited29.8 m—-28.5%-19.9%+30.1%−85% / −91%
FCHLFitness Champs Holdings Limited12.0 m—-349.1%-32.9%+4.7%−100% / unavailable
FBYDFalcon’s Beyond Global, Inc.77—-100.8%-36.0%+120.8%−62% / −26%
MSGEMadison Square Garden Entertainment Corp.—38.7—8.6%+12.5%+59% / +160%
MSGSMsg Knickerbockers Corp.—983.9—0.7%+11.0%+38% / +86%
XPOFXponential Fitness, Inc.———-401.5%−20.7%−32% / −67%
CDROCodere Online Luxembourg, S.A.——17.3%1.9%+24.2%+25% / +173%
ENHAEnhanced Group Inc.——-1,903.4%—unavailableunavailable / unavailable
STUBStubhub Holdings, Inc.——-145.8%-91.3%−1.4%−44% / unavailable
GDHGGolden Heaven Group Holdings Ltd.——-6.5%-56.2%−31.5%−75% / −100%
DKNGDraftkings Inc.——-21.1%-2.7%+27.0%−30% / −40%

1- and 3-year price returns: for GENI from daily closes (the same as the performance table), for the other companies from month-end closes.

olivLaw engine forecast

The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

The engine has no published run for this company yet.

Valuation scenarios (editable assumptions)

Illustrative scenarios

Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

Bear
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Base
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Bull
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Nothing is saved.

Estimated price (USD)

Estimated priceBearBaseBull
1 years
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
3 years
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
5 years
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
What moves the 3-year price the most

    AI analysis

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    Possibly outdated: the newest document it read is from 17 Mar 2026; since then the company filed 6-K (06 Aug 2026), 6-K (07 May 2026), 6-K (01 May 2026).

    In brief

    Genius Sports Limited is a B2B provider of technology, official data and media services for sports, sports betting and sports media, supplying leagues, sportsbooks and advertisers. The company is working to complete the acquisition of Legend, a digital sports and gaming media network, valued at up to $1.2 billion 1. The global sports betting market, projected at $123 billion GGR in 2025, is the context for its business model 1.

    SWOT

    Strengths

    • The company has deep relationships with a large number of leagues, sportsbooks and marketing clients, including long-term contracts. Services embedded in customers' environments make the provider hard to replace.
    • A portfolio of official rights, including many exclusive events, is a barrier to entry for competitors.
    • Investment in proprietary technology and the GeniusIQ system supports a competitive position that the company says is hard to replicate.

    Weaknesses

    • The company has a history of losses and has not yet shown sustained profitability, as acknowledged in its risk factors.
    • Dependence on a few major sports partners and the high cost of rights could affect margins and revenue stability.
    • The Legend acquisition could add debt and dilution, which would limit operating flexibility.

    Opportunities

    • If betting markets in the US and Europe keep expanding, the company could grow through new licences and clients.
    • Integrating Legend and fan data could open advertising and audience monetisation revenue.
    • A rising share of in-game betting could increase demand for the company's live data.

    Threats

    • Tighter rules on betting or advertising could reduce the markets the company serves.
    • An economic slowdown or lower discretionary income could reduce betting and clients' marketing budgets.
    • Unauthorised use of sports data, including through AI tools, could weaken the value of the company's rights.

    Risks

    • Completion of the Legend acquisitionhigh

      The company could fail to achieve the anticipated benefits of the acquisition or face delays in completion, which could affect its share price and future results.

    • Debt and dilutionhigh

      Financing the acquisition could add significant debt, and issuing new shares could dilute existing shareholders, limiting financial flexibility.

    • Dependence on sports rightshigh

      Losing major partnerships or failing in rights tenders could affect revenue and competitive position.

    • Regulation and data protectionmedium

      Changes in betting or personal data laws could create additional obligations and enforcement actions.

    • Macroeconomic and geopolitical riskmedium

      An economic downturn, inflation or geopolitical tensions could reduce spending on entertainment and sports betting.

    Investment thesis

    What would need to be true (bull case)

    • If betting markets expand and in-game betting gains share, demand for the company's live data could rise.
    • Integrating Legend and fan data could open new advertising and media revenue streams.

    What would break the thesis

    • The company has a history of losses, and if profitability does not improve, pressure on funding could increase.
    • The Legend acquisition could add debt and dilution, and integration could prove harder than expected.
    • Dependence on a few partners and on costly rights could reduce margins if those relationships change.

    What to watch

    • Completion of the Legend acquisition and its financing termsQ2 2026
    • Betting regulation in the US and Europe2027
    • Integration of fan data and advertising revenue2027

    Products, market & competition

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    Possibly outdated: the newest document it read is from 17 Mar 2026; since then the company filed 6-K (06 Aug 2026), 6-K (07 May 2026), 6-K (01 May 2026).

    The business

    The company began as a software business aggregating betting data and has grown into sports technology, with proprietary systems such as GeniusIQ, a data and AI layer built on computer vision. Acquisitions in 2021 (Second Spectrum, FanHub, Spirable) and in September 2025 (Sports Innovation Lab) extended its technology and advertising data capabilities. It reports one operating segment with three principal product lines 1.

    The company says official data is essential for in-game betting, where speed and legal certainty matter. International operations and reliance on a few major league rights are both a source of growth and a concentration risk that the company discloses explicitly 1.

    Segments

    Sports Technology and Services

    This product line builds technology that lets leagues capture and distribute official data and video, including performance analysis software, semi-automated officiating technology and competition management software. The company says its technology has become essential to partners' operations, and in return it receives official data and streaming rights 1.

    Media Technology, Content and Services

    This line provides technology and data that help partners target and engage sports fans, including real-time advertising campaigns and broadcast augmentation. The September 2025 acquisition of Sports Innovation Lab expanded its fan data and campaign measurement capabilities 1.

    Market context

    The company operates in a global sports betting market that H2 Gambling Capital projects will reach $186 billion GGR by 2030, up from $123 billion in 2025 1. In the US, legalisation and the expansion of mobile betting are growth factors, with projections of $19 billion GGR in 2025 rising to $35 billion in 2030 1.

    The company argues that in-game betting becomes more important as markets mature, which increases reliance on live data. If regulation tightens or rights costs rise, geographic expansion could become more expensive or slower 1.

    Trends

    • Legalisation of sports betting in the UStailwind

      According to the filing, a large number of US states have legalised sports betting, and continued expansion could support demand for the company's services. The company is permitted to supply services in 35 states, provinces and territories in North America 1.

    • Growth of in-game bettingtailwind

      The company states that in mature markets in-game betting represents the majority of GGR, and in the US it could continue to rise as a share. This would support demand for high-quality live data 1.

    • Tighter gambling regulationheadwind

      The filing mentions possible regulatory changes, including restrictions on advertising, betting markets and player incentives, which could affect customer revenues and, indirectly, the company's 1.

    • Rising cost of sports rightsmixed

      As rights to popular leagues become more expensive, the company could struggle to acquire or renew them on economic terms. The company acknowledges that in some cases this could lead to changes or discontinuation of certain offerings 1.

    Competitive position

    Genius Sports competes with sports data and technology providers, with operators offering unofficial data, and with other firms offering similar services to sportsbooks. The company says barriers to entry linked to official rights and embedded technology could protect its position, but acknowledges that losing customers or relationships to existing or new competitors is a risk 1.

    The filing does not name specific competitors, so the comparison rests on the general description of the market. Competitive risk is stated explicitly among the company's risk factors 1.

    • Unofficial sports data providers

      The filing notes that unauthorised use of sports content could strengthen competitors' unofficial data offerings.

    • Sports technology and officiating providers

      Competitors in sports technology could offer similar tracking and analysis solutions to leagues, which could affect winning new contracts.

    • B2B gaming and betting platforms

      B2B platforms that compete with the company's clients could develop their own data or odds capabilities.

    • Sports advertising and fan data firms

      Firms offering sports advertising and fan data could compete for brands' marketing budgets.

    News & filings

    In the press

    Sources

    1. [1] Form 20-F, fiscal year ended 2025-12-31 · SEC / Genius Sports Limited · 17 Mar 2026

    Figures computed by olivLaw from SEC filings and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.