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olivLaw · US equity research

Gray Media, Inc. GTN

Television Broadcasting Stations · SIC 4833 · Vertical: Television Broadcasting Stations (SIC 4833)

4.98USD+6.18% · 1 dayClose 04 Nov 2026

Gray Media is one of the largest owners of top-rated local television stations in the United States, with stations reaching about 37% of US television households. The company is benefiting from a favourable election cycle, with political advertising revenue rising sharply in 2026.

At the close of 04 Nov 2026, Gray Media, Inc. (GTN) stock was 4.98 USD (+6.18% on the day), with dividend yield 6.43%, beta 1.14, 52-week range 3.58–6.20 USD. Latest reported quarter (Q2 2026): revenue of 839.0 m USD (+8.7% YoY), net income of 14.0 m USD, diluted EPS 0.21 USD.

Data as of · AI analysis dated · Source: SEC filings and closing prices, computed by olivLaw.

Market cap
unavailable
P/E (TTM)
unavailable
Diluted EPS TTM -0.47 · TTM to 30 Jun 2026
E/P (TTM)
-9.44%
TTM to 30 Jun 2026
Dividend yield
6.43%
DPS 12m 0.32
Beta (2y)
1.14
Volatility (1y) 62%
52-week range
3.586.20

Price history

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Technical reading

RSI (14)
64.2
strong (55–70)
Bollinger (20, 2)
4.19 – 4.88
above the upper band · %B 1.14 · band width 15.3%
SMA 50 / 200
4.64 / 4.60
uptrend (price > SMA50 > SMA200)
MACD (12, 26, 9)
0.02 / -0.03
MACD above signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyS&P 500vs S&P 500Vertical median
1 month+7.6%−1.1%+8.7 pp—
3 months+14.5%−0.5%+14.9 pp—
6 months−9.9%+4.4%−14.3 pp—
Year to date+2.9%+12.3%−9.4 pp—
1 year+10.2%+13.5%−3.4 pp−3.7%
3 years−35.9%+76.4%−112.3 pp+21.1%
5 years−78.7%+63.7%−142.3 pp—
Max drawdown (1y)
−42.3%
21 Apr 2026 → 25 Jun 2026
Max drawdown (5y)
−87.9%
02 Mar 2022 → 30 Dec 2024
Compound annual growth (5y)
−26.6%
S&P 500 +10.4%

Price returns, dividends excluded.

Quarterly results

Latest quarter: Q2 2026 · 30 Jun 2026

Revenue
839.0 m USD
+8.7% YoY
Net income
14.0 m USD
unavailable YoY
Diluted EPS
0.21
unavailable YoY
net / operating
1.7% / 16.2%

Quarterly margins

Quarterly statements · USD

Fiscal yearQ3 '24Q4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26
Revenue950.0 m1.0 bn782.0 m772.0 m749.0 m792.0 m768.0 m839.0 m
Operating income250.0 m325.0 m92.0 m82.0 m102.0 m116.0 m81.0 m136.0 m
Depreciation & amortisation67.0 m ≈67.0 m63.0 m60.0 m ≈56.0 m ≈58.0 m65.0 m55.0 m ≈
Interest expense130.0 m122.0 m118.0 m117.0 m120.0 m119.0 m117.0 m117.0 m
Pre-tax income128.0 m216.0 m-24.0 m-35.0 m-28.0 m-26.0 m-28.0 m19.0 m
Income tax32.0 m47.0 m-15.0 m21.0 m-18.0 m-16.0 m-8.0 m5.0 m
Net income96.0 m169.0 m-9.0 m-56.0 m-10.0 m-10.0 m-20.0 m14.0 m
Diluted EPS0.861.76 ≈-0.23-0.71-0.24-0.10 ≈-0.340.21
Operating cash flow297.0 m ≈368.0 m132.0 m31.0 m ≈14.0 m ≈112.0 m1.0 m123.0 m ≈
Capex40.0 m ≈40.0 m15.0 m25.0 m ≈25.0 m ≈43.0 m19.0 m17.0 m ≈
Dividends paid8.0 m ≈8.0 m8.0 m8.0 m ≈8.0 m ≈9.0 m9.0 m8.0 m ≈

≈ derived quarter (cumulative difference / share-days average)

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Fiscal years

Fiscal year20182019202020212022202320242025
Revenue1.1 bn2.1 bn2.4 bn2.4 bn3.7 bn3.3 bn3.6 bn3.1 bn
Revenue YoY+22.8%+95.8%+12.2%+1.3%+52.3%−10.7%+11.1%−15.1%
Net income211.0 m179.0 m410.0 m90.0 m455.0 m-76.0 m375.0 m-85.0 m
Net income YoY−19.5%−15.2%+129.1%−78.0%+405.6%−116.7%unavailable−122.7%
Diluted EPS2.371.273.690.404.33-1.393.36-1.41
Diluted EPS YoY−33.2%−46.4%+190.6%−89.2%+982.5%−132.1%unavailable−142.0%
net %19.5%8.4%17.2%3.7%12.4%-2.3%10.3%-2.7%
Free cash flow253.0 m275.0 m542.0 m93.0 m393.0 m300.0 m608.0 m181.0 m

Reported results vs expectations

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Balance sheet & financial health

Fiscal year 2025 · 31 Dec 2025

Cash
368.0 m USD
Financial debt
5.7 bn USD
Net debt
5.4 bn USD
Equity
2.2 bn USD
Total assets
10.4 bn USD
Debt / equity
2.66x
Current ratio
1.27x
ROE
-3.8%
ROA
-0.8%
FCF margin
5.8%

Financial statements (source on every figure)

Revenue and net income (USD)

Margins

Income statement · USD

Revenue
2023
3.3 bn
2024
3.6 bn
2025
3.1 bn

SEC (XBRL)· 26 Feb 2026verified

Operating income
2023
383.0 m
2024
851.0 m
2025
392.0 m

SEC (XBRL)· 26 Feb 2026verified

Depreciation & amortisation
2023
339.0 m
2024
269.0 m
2025
237.0 m

SEC (XBRL)· 26 Feb 2026verified

EBITDA
2023
722.0 m ≈
2024
1.1 bn ≈
2025
629.0 m ≈

SEC (XBRL)· 26 Feb 2026derived

Interest expense
2023
440.0 m
2024
485.0 m
2025
474.0 m

SEC (XBRL)· 26 Feb 2026verified

Pre-tax income
2023
-82.0 m
2024
492.0 m
2025
-113.0 m

SEC (XBRL)· 26 Feb 2026verified

Income tax
2023
-6.0 m
2024
117.0 m
2025
-28.0 m

SEC (XBRL)· 26 Feb 2026verified

Net income
2023
-76.0 m
2024
375.0 m
2025
-85.0 m

SEC (XBRL)· 26 Feb 2026verified

Diluted EPS
2023
-1.39
2024
3.36
2025
-1.41

SEC (XBRL)· 26 Feb 2026verified

Weighted average diluted shares
2023
92.0 m
2024
96.0 m
2025
97.0 m

SEC (XBRL)· 26 Feb 2026verified

Dividend per share
2023
0.32
2024
0.32
2025
0.32

SEC (XBRL)· 26 Feb 2026verified

Balance sheet · USD

Cash
2023
21.0 m
2024
135.0 m
2025
368.0 m

SEC (XBRL)· 26 Feb 2026verified

Receivables
2023
342.0 m
2024
337.0 m
2025
205.0 m

SEC (XBRL)· 26 Feb 2026verified

Current assets
2023
468.0 m
2024
541.0 m
2025
656.0 m

SEC (XBRL)· 26 Feb 2026verified

Property, plant & equipment, net
2023
1.6 bn
2024
1.6 bn
2025
1.5 bn

SEC (XBRL)· 26 Feb 2026verified

Goodwill
2023
2.6 bn
2024
2.6 bn
2025
2.6 bn

SEC (XBRL)· 26 Feb 2026verified

Total assets
2023
10.6 bn
2024
10.5 bn
2025
10.4 bn

SEC (XBRL)· 26 Feb 2026verified

Long-term debt
2023
6.1 bn
2024
5.6 bn
2025
5.7 bn

SEC (XBRL)· 26 Feb 2026verified

Current liabilities
2023
395.0 m
2024
527.0 m
2025
516.0 m

SEC (XBRL)· 26 Feb 2026verified

Total liabilities
2023
8.0 bn
2024
7.6 bn
2025
7.6 bn

SEC (XBRL)· 26 Feb 2026verified

Equity
2023
2.0 bn †
2024
2.3 bn †
2025
2.2 bn †

SEC (XBRL)· 26 Feb 2026verified

Cash flow · USD

Operating cash flow
2023
648.0 m
2024
751.0 m
2025
289.0 m

SEC (XBRL)· 26 Feb 2026verified

Capex
2023
348.0 m
2024
143.0 m
2025
108.0 m

SEC (XBRL)· 26 Feb 2026verified

Free cash flow
2023
300.0 m ≈
2024
608.0 m ≈
2025
181.0 m ≈

SEC (XBRL)· 26 Feb 2026derived

Investing cash flow
2023
-291.0 m
2024
-28.0 m
2025
-63.0 m

SEC (XBRL)· 26 Feb 2026verified

Financing cash flow
2023
-397.0 m
2024
-609.0 m
2025
7.0 m

SEC (XBRL)· 26 Feb 2026verified

Dividends paid
2023
30.0 m
2024
32.0 m
2025
33.0 m

SEC (XBRL)· 26 Feb 2026verified

Share repurchases
2023
0
2024
0
2025
—

SEC (XBRL)· 27 Feb 2025verified

Computed indicators

Growth

Revenue growth (YoY)
-15.1%
computed by olivLawFY 2025
Revenue CAGR 3Y
-5.6%
computed by olivLawFY 2022 → FY 2025
Revenue CAGR 5Y
5.4%
computed by olivLawFY 2020 → FY 2025
EBIT growth (YoY)
-53.9%
computed by olivLawFY 2025
Net income growth (YoY)
-122.7%
computed by olivLawFY 2025
Net income CAGR 3Y
unavailable
the base of the ratio is not positive
Net income CAGR 5Y
unavailable
the base of the ratio is not positive
EPS growth (YoY)
-142.0%
computed by olivLawFY 2025
EPS CAGR 3Y
unavailable
the base of the ratio is not positive
EPS CAGR 5Y
unavailable
the base of the ratio is not positive
FCF growth (YoY)
-70.2%
computed by olivLawFY 2025

Profitability

Gross margin
unavailable
input data missing
EBITDA margin
21.3%
computed by olivLawTTM to 30 Jun 2026
EBIT margin
13.8%
computed by olivLawTTM to 30 Jun 2026
Net margin
-0.8%
computed by olivLawTTM to 30 Jun 2026
FCF margin
4.6%
computed by olivLawTTM to 30 Jun 2026

Returns

ROE
-1.2%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
ROA
-0.3%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
ROIC
4.8%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
ROCE
4.4%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
Payout ratio (EPS)
unavailable
insufficient data
Payout ratio (FCF)
23.3%
computed by olivLawTTM to 30 Jun 2026

Balance sheet

Net debt
5.6 bn USD
computed by olivLawbalance sheet at 30 Jun 2026
Net debt / EBITDA
8.4x
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
Debt / equity
2.7x
computed by olivLawbalance sheet at 30 Jun 2026
Interest coverage
0.9x
computed by olivLawTTM to 30 Jun 2026

Liquidity

Current ratio
1.0x
computed by olivLawbalance sheet at 30 Jun 2026
Quick ratio
unavailable
input data missing
Cash ratio
0.3x
computed by olivLawbalance sheet at 30 Jun 2026

Cash

Operating cash flow
250.0 m USD
computed by olivLawTTM to 30 Jun 2026
Capital expenditure
104.0 m USD
computed by olivLawTTM to 30 Jun 2026
Free cash flow
146.0 m USD
computed by olivLawTTM to 30 Jun 2026
FCF conversion
unavailable
insufficient data
Cash conversion
37.4%
computed by olivLawTTM to 30 Jun 2026

Efficiency

Days sales outstanding
24 days
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
Days inventory outstanding
unavailable
input data missing
Days payables outstanding
unavailable
input data missing
Cash conversion cycle
unavailable
input data missing

Market and valuation

Market capitalisation
unavailable
input data missing
Enterprise value
unavailable
input data missing
Market cap / net income TTM
unavailable
input data missing
P/E (TTM)
unavailable
insufficient data
Earnings yield
-9.4%
computed by olivLawTTM to 30 Jun 2026
P/B
unavailable
input data missing
P/S
unavailable
input data missing
EV/EBITDA
unavailable
input data missing
EV/EBIT
unavailable
input data missing
EV/Sales
unavailable
input data missing
P/FCF
unavailable
input data missing
FCF yield
unavailable
input data missing
Dividend yield
6.4%
computed by olivLawTTM to 30 Jun 2026
Shareholder yield (distributions)
unavailable
input data missing

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Insufficient data
What is missing
  • score weight coverage: 50.0% of at least 60%

A scoring methodology on indicators and valuation, not investment advice.

Closing price

4.98 USD

04 Nov 2026Source: olivLaw, closing series

Market cap: unavailable

Key indicators

Market capitalisation
unavailable
input data missing
P/E (TTM)
unavailable
insufficient data
P/B
unavailable
input data missing
EV/EBITDA
unavailable
input data missing
ROE
-1.2%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
Net margin
-0.8%
computed by olivLawTTM to 30 Jun 2026
Revenue growth (YoY)
-15.1%
computed by olivLawFY 2025
Dividend yield
6.4%
computed by olivLawTTM to 30 Jun 2026

Coverage and freshness

28/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 30 Jun 2026
Latest balance sheet date: 30 Jun 2026
Source: SEC (XBRL)published 07 Aug 2026
verified 2081derived 155

Score by group

50% · Insufficient data

Estimated value range

Low
4.21
USD per share
Mid
4.82
USD per share
High
5.66
USD per share
Price: 4.98 USD
The price is within the range
Potential to the central value: -3.1% (value / price − 1)
Margin of safety: -3.2% (1 − price / value)
Agreement between methods: single method · 1 methods used · 1 independent bases

The combined range = the median of the valid methods' low, central and high values; it is not a probability interval and does not cover every result. Envelope of all methods: 4.21 – 5.66 USD.

Valuation assumptions are editorial choices, not measured; beta is not measured.

Method ranges (USD per share)

— — Mid · ▏ Price

Valuation methods

  • DCF (discounted cash flow)unavailable · input data missing
  • Peers: EV/EBITDAunavailable · input data missing
  • Peers: P/Eunavailable · the base of the ratio is not positive
  • Dividend discount (DDM)4.21 – 5.66 (Mid 4.82)
Multiple comparisons use the SIC vertical: Television Broadcasting Stations (SIC 4833)

Classification (SIC) comparables group by industry code, not by economic activity; the direct group is an editorial selection by activity. Members' multiples are on their own trailing twelve months, at their own latest close.

Assumptions (illustrative, editorial)

Risk-free rate
4.3%
Equity risk premium
5.0%
Beta (default)
1.00
Cost of equity
9.3%
Terminal growth
2.5%

Factor scorecard

Insufficient data

Minimum-evidence gate: score weight coverage: 50.0% of at least 60%

FactorValueScoreWeight used
ROIC · Quality4.8%50 (vs peers)21%
Net margin · Quality-0.8%30 (vs peers)13%
FCF conversion · Qualityunavailableunavailable—
Revenue CAGR 3Y · Growth-5.6%0 (on a fixed band)17%
EPS CAGR 3Y · Growthunavailableunavailable—
Net debt / EBITDA · Balance sheet8.4x0 (vs peers)21%
Interest coverage · Balance sheet0.9x0 (on a fixed band)13%
Current ratio · Balance sheet1.0x13 (on a fixed band)8%
P/E (TTM) · Valuationunavailableunavailable—
EV/EBITDA · Valuationunavailableunavailable—
FCF yield · Valuationunavailableunavailable—
Shareholder yield (distributions) · Returnsunavailableunavailable—
Payout ratio (FCF) · Returns23.3%100 (on a fixed band)8%

Factors without a value were dropped; the remaining weights were renormalised.

Score groups

  • Balance sheet3/100 · 3/3 factors with a value
  • Growth· partial0/100 · 1/2 factors with a value
  • Quality43/100 · 2/3 factors with a value
  • Returns· partial100/100 · 1/2 factors with a value
  • Valuation· partialunavailable · 0/3 factors with a value

A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

Memo

Gray Media, Inc. (GTN). Latest full fiscal year: 2025; data up to 2026-06-30.

Figures computed from the financial statements: revenue 3.1 bn USD in 2025; YoY growth -15.1%; net margin -0.8%; ROE -1.2%; net debt/EBITDA 8.4x.

The estimated value range is 4.21–5.66 USD per share (median of 1 methods, agreement: single method); assumptions are illustrative. Against the central value of 4.82 USD, the price of 4.98 USD leaves a potential of -3.1% (value / price − 1) and a margin of safety of -3.2% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

Insufficient data for a verdict (score weight coverage: 50.0% of at least 60%).

Text generated deterministically from the figures shown; no language model. Not investment advice.

What supports the thesis

  • Payout ratio (FCF): 23.3%

What contradicts it

  • Net margin: -0.8%
  • Revenue CAGR 3Y: -5.6%
  • Net debt / EBITDA: 8.4x
  • Interest coverage: 0.9x
  • Current ratio: 1.0x

Not assessed (insufficient data or a ratio without meaning): FCF conversion, EPS CAGR 3Y, P/E (TTM), EV/EBITDA, FCF yield, Shareholder yield (distributions).

Versus the vertical median

Television Broadcasting Stations (SIC 4833) · same industry (4-digit SIC) · compared with 11 companies

Multiples and returns vs the median

P/E
—
vertical median 23.5x
EV/EBITDA
—
vertical median —
P/S
—
vertical median —
P/B
—
vertical median 0.9x
ROE
-1.2%
vertical median 6.9%
below median (−117.5%)
Net margin
-0.8%
vertical median 3.0%
below median (−127.3%)
EBIT margin
13.8%
vertical median 3.1%
above median (+349.3%)
Revenue YoY
-15.1%
vertical median -5.3%
below median
Net debt/EBITDA
8.4x
vertical median 2.3x
above median (+266.8%)
Dividend yield
6.4%
vertical median 4.0%
above median (+59.9%)

Price rebased to 100 (monthly, 5 years)

Companies in the vertical

Market capP/EROENet marginRevenue YoY1A / 3A
PSKYSkydance Corp10.5 bn———−1.5%unavailable / unavailable
NXSTNexstar Media Group, Inc.5.7 bn34.08.3%3.2%−8.5%−4% / +30%
FOXFox Corporation6213.016.8%11.6%+5.1%+6% / +123%
SSPThe E.w. Scripps Company——-174.7%-58.0%−14.3%−9% / −45%
TVGrupo Televisa, S.A.B.——-7.5%-13.3%−6.0%−15% / −29%
FENGPhoenix New Media Limited——15.4%30.2%−15.8%−34% / −5%
VSNTVersant Media Group, Inc.——9.0%11.1%−5.3%unavailable / unavailable
GTNGray Media, Inc.——-1.2%-0.8%−15.1%+10% / −36%
FWONALiberty Media Corporation——5.4%9.4%+22.7%+4% / +59%
NMAXNewsmax Inc.——-5.8%-3.2%+10.7%−2% / unavailable
EVCEntravision Communications Corporation—710.64.8%0.6%+22.6%+162% / +83%
SBGISinclair, Inc.—10.225.4%2.8%−10.7%−11% / +12%

1- and 3-year price returns: for GTN from daily closes (the same as the performance table), for the other companies from month-end closes.

olivLaw engine forecast

The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

The engine has no published run for this company yet.

Valuation scenarios (editable assumptions)

Illustrative scenarios

Scenarios are not available. input data missing

AI analysis

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

In brief

Gray Media is one of the largest owners of top-rated local television stations in the United States, with stations reaching about 37% of US television households 1. The company is benefiting from a favourable election cycle, with political advertising revenue rising sharply in 2026 23.

SWOT

Strengths

  • Leading local audience positions in many markets, supported by local news and a broad affiliation portfolio.
  • National reach and a large Telemundo affiliate group that diversify revenue.
  • Experience in acquisitions and debt refinancing, including early repayments of credit.

Weaknesses

  • Heavy reliance on core advertising and on the election cycle, with very uneven revenue between years.
  • High leverage and substantial interest costs.
  • Concentration on a few networks and a few advertising sectors such as services and automotive.

Opportunities

  • Political revenue in election years could rise well above non-election levels.
  • The move to NextGen TV and monetisation of secondary channels could create new revenue.
  • Selective station acquisitions could extend reach if integration goes well.

Threats

  • A decline in cable and satellite subscribers could reduce retransmission revenue.
  • Competition from streaming and digital platforms could erode the advertising share.
  • Changes in retransmission rules and FCC licensing could alter operating conditions.

Risks

  • Dependence on political advertisinghigh

    Political revenue can fall sharply in odd years, which would affect financial results.

  • Expiry of network affiliation agreementshigh

    If affiliations are not renewed on favourable terms, programming and revenue could be affected.

  • Retransmission and subscribersmedium

    Loss of subscribers or a dispute with a distributor could reduce retransmission income.

  • Debt and interest costsmedium

    High debt limits financial flexibility, especially if market conditions worsen.

  • Regulation and acquisitionslow

    Regulatory approvals could delay or block planned acquisitions.

Investment thesis

What would need to be true (bull case)

  • If 2026 political revenue matches the estimate, the company could post strong growth in the third quarter 3.
  • Local leadership and major network affiliations could support advertising revenue over the long term 1.
  • If the credit facility refinancing succeeds, pressure on debt could ease 3.

What would break the thesis

  • If core advertising stays weak, revenue in non-election years could keep falling 2.
  • Retransmission income may be hit by subscriber losses and distributor disputes 2.
  • Acquisitions and high debt may limit the company's ability to respond to market downturns 1.

What to watch

  • Third-quarter results and political revenueQ3 2026
  • Refinancing of the credit facility2026
  • Renewal of network affiliation agreements2027
  • Trend in retransmission subscribers in the next annual reportnext 10-K

Products, market & competition

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

The business

Gray Media, Inc. is a multimedia company headquartered in Atlanta, Georgia, earning revenue mainly from broadcast and digital advertising and from retransmission consent fees 1. Total revenue was 3.1 billion USD in 2025 1, and reached 1.6 billion USD in the first six months of 2026 2.

The company owns stations affiliated with CBS, NBC, ABC and FOX, the largest Telemundo affiliate group, and Gray Digital Media, along with video production and studio businesses 1. Its strategy rests on local leadership in audience ratings and selective station acquisitions 1.

Margins depend on programming costs and on affiliation agreements that expire between mid-2027 and December 31, 2028 1. The company has also been reducing its debt through repayments and refinancing 1.

Segments

Television stations and local advertising

The core segment comprises station broadcasting and core advertising, which made up about 47% of 2025 revenue 1. Revenue depends on programme popularity and local audiences 1.

Retransmission consent fees

Fees paid by cable and satellite operators make up close to half of revenue 1. They fell slightly in 2025 due to fewer subscribers and one station becoming independent 1.

Political advertising

Political revenue is cyclical and rose strongly in election years, while in 2025 it fell to only 1% of total revenue 1. For the third quarter of 2026 the company raised its political revenue guidance 3.

Market context

The core market is local and national television advertising, which is sensitive to the economic cycle and to political spending 1. The company says television remains the dominant mass-market advertising medium despite streaming competition 1.

The election cycle makes revenue very uneven between even and odd years, complicating period-on-period comparisons 1. The company relies on network affiliations and retransmission agreements 1.

Trends

  • The 2026 political cycletailwind

    Political advertising revenue in 2026 could substantially exceed the 2025 level if the third-quarter estimates hold 3.

  • Pressure on core advertisingheadwind

    Macroeconomic softness has weighed on core advertising, and pressure could persist if advertising budgets shrink 2.

  • Retransmission and subscriptionsmixed

    A decline in cable and satellite subscribers has cut retransmission income, partly offset by rate increases 12.

  • Station acquisitionsmixed

    Recent 2026 acquisitions added revenue but also integration and staffing costs 2.

Competitive position

Stations compete with other broadcasters for audiences, programming and advertisers, and cable networks, streaming and digital platforms have increased competitive pressure 1. Television nevertheless remains the main mass-market advertising channel 1.

Competition also depends on carriage on cable and satellite systems, which can remove a station from a platform, as happened in 2026 12. Network affiliation helps but makes the company dependent on those networks 1.

  • Sinclair, Inc.SBGI

    US local television group operating stations affiliated with major networks.

  • Nexstar Media GroupNXST

    US local station operator competing directly for advertising and retransmission fees.

  • Scripps (E. W. Scripps Company)SSP

    Television group with which Gray swapped stations in 2026.

  • Streaming and digital platforms

    Competitors for audiences and advertising without a single comparable listed issuer.

News & filings

In the press

No news in our archive over the last 180 days.

SEC filings

  • Current report09 Oct 2026
    Material agreement · Creation of a direct financial obligation · Other events · Financial statements and exhibits
  • Current report09 Oct 2026
    Material agreement · Creation of a direct financial obligation · Other events · Financial statements and exhibits
  • Current report28 Sept 2026
    Results of operations · Financial statements and exhibits
  • Current report21 Aug 2026
    Material agreement · Creation of a direct financial obligation · Other events · Financial statements and exhibits
  • Current report18 Aug 2026
    Other events · Financial statements and exhibits
  • Current report17 Aug 2026
    Other events · Financial statements and exhibits
  • Quarterly report07 Aug 2026
  • Current report07 Aug 2026
    Regulation FD disclosure · Financial statements and exhibits
  • Current report07 Aug 2026
    Other events · Financial statements and exhibits
  • Current report07 Aug 2026
    Results of operations · Financial statements and exhibits

Sources

  1. [1] Form 10-K, fiscal year ended 2025-12-31 · SEC / Gray Media, Inc. · 26 Feb 2026
  2. [2] Form 10-Q, quarter ended 2026-06-30 · SEC / Gray Media, Inc. · 07 Aug 2026
  3. [3] Form 8-K, results release (exhibit 99.1) · SEC / Gray Media, Inc. · 28 Sept 2026

Figures computed by olivLaw from SEC filings and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.

Gray Media, Inc. (GTN): stock, results, valuation and forecast · olivLaw