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olivLaw · US equity research

Urban Outfitters, Inc. URBN

Retail-Family Clothing Stores · SIC 5651 · Vertical: Retail-Family Clothing Stores (SIC 5651)

91.78USD+5.83% · 1 dayClose 04 Nov 2026

Urban Outfitters, Inc. is a portfolio of global lifestyle brands operating through Retail, Subscription (Nuuly) and Wholesale segments, with net sales of about $6.2 billion in fiscal 2026. The company matters now because of the effect of US tariffs on sourcing costs and the partial recovery of IEEPA tariffs reported in the second quarter of fiscal 2027.

At the close of 04 Nov 2026, Urban Outfitters, Inc. (URBN) stock was 91.78 USD (+5.83% on the day), with market capitalisation 7.9 bn USD, P/E 14.3 on diluted EPS of 6.41 USD over the last 12 months, beta 1.25, 52-week range 59.57–92.19 USD. Latest reported quarter (Q2 2027): revenue of 1.7 bn USD (+10.4% YoY), net income of 240.7 m USD (+67.3% YoY), diluted EPS 2.78 USD.

Data as of · AI analysis dated · Source: SEC filings and closing prices, computed by olivLaw.

Market cap
7.9 bn USD
shares as of 03 Sept 2026
P/E (TTM)
14.3
Diluted EPS TTM 6.41 · TTM to 31 Jul 2026
E/P (TTM)
6.99%
TTM to 31 Jul 2026
Dividend yield
unavailable
Beta (2y)
1.25
Volatility (1y) 43%
52-week range
59.5792.19

Price history

Loading chart…

Technical reading

RSI (14)
63.3
strong (55–70)
Bollinger (20, 2)
81.18 – 93.45
in the upper half of the band · %B 0.86 · band width 14.1%
SMA 50 / 200
81.69 / 73.38
uptrend (price > SMA50 > SMA200)
MACD (12, 26, 9)
2.73 / 2.81
MACD below signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyS&P 500vs S&P 500Vertical median
1 month+12.5%−1.1%+13.6 pp—
3 months+17.8%−0.5%+18.3 pp—
6 months+28.1%+4.4%+23.8 pp—
Year to date+22.0%+12.3%+9.6 pp—
1 year+45.5%+13.5%+31.9 pp−12.3%
3 years+156.3%+76.4%+79.9 pp+24.2%
5 years+158.6%+63.7%+94.9 pp—
Max drawdown (1y)
−26.3%
15 Dec 2025 → 30 Mar 2026
Max drawdown (5y)
−52.2%
16 Nov 2021 → 24 May 2022
Compound annual growth (5y)
+20.9%
S&P 500 +10.4%

Price returns, dividends excluded.

Quarterly results

Latest quarter: Q2 2027 · 31 Jul 2026

Revenue
1.7 bn USD
+10.4% YoY
Net income
240.7 m USD
+67.3% YoY
Diluted EPS
2.78
+75.9% YoY
net / operating
14.5% / 17.4%

Quarterly margins

Quarterly statements · USD

Fiscal yearQ3 '25Q4 '25Q1 '26Q2 '26Q3 '26Q4 '26Q1 '27Q2 '27
Revenue1.4 bn1.6 bn1.3 bn1.5 bn1.5 bn1.8 bn1.5 bn1.7 bn
Cost of revenue864.5 m1.1 bn840.4 m938.6 m964.0 m1.2 bn938.8 m940.4 m
Gross profit497.3 m527.7 m489.1 m566.2 m563.3 m599.2 m542.6 m721.6 m
SG&A368.6 m402.4 m360.8 m391.8 m419.0 m440.5 m402.9 m432.8 m
Operating income128.7 m125.3 m128.2 m174.4 m144.3 m158.7 m139.7 m288.7 m
Depreciation & amortisation29.5 m ≈29.4 m29.6 m31.8 m ≈33.0 m ≈34.2 m36.1 m37.6 m ≈
Pre-tax income135.8 m130.9 m137.9 m183.3 m152.4 m123.3 m145.9 m298.5 m
Income tax32.9 m10.6 m29.5 m39.4 m36.0 m27.0 m30.2 m57.9 m
Net income102.9 m120.3 m108.3 m143.9 m116.4 m96.3 m115.7 m240.7 m
Diluted EPS1.101.28 ≈1.161.581.281.05 ≈1.302.78
Operating cash flow18.5 m ≈320.5 m33.0 m218.0 m ≈61.1 m ≈263.0 m15.5 m376.3 m ≈
Capex45.2 m ≈38.5 m46.2 m61.4 m ≈83.9 m ≈68.7 m193.2 m74.8 m ≈
Share repurchases0 ≈0151.9 m0 ≈0 ≈2.0 m300.0 m0 ≈

≈ derived quarter (cumulative difference / share-days average)

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Today's P/E sits at the 68 percentile of its own 37-quarter history (min 8.2, median 13.4, max 6,816.1; quarters with earnings only).

Fiscal years

Fiscal year20192020202120222023202420252026
Revenue4.0 bn4.0 bn3.4 bn4.5 bn4.8 bn5.2 bn5.6 bn6.2 bn
Revenue YoY+9.3%+0.8%−13.4%+31.9%+5.4%+7.5%+7.7%+11.1%
Net income298.0 m168.1 m1.2 m310.6 m159.7 m287.7 m402.5 m464.9 m
Net income YoY+175.3%−43.6%−99.3%+25,030.7%−48.6%+80.1%+39.9%+15.5%
Diluted EPS2.721.670.013.131.703.054.265.06
Diluted EPS YoY+183.3%−38.6%−99.4%+31,200.0%−45.7%+79.4%+39.7%+18.8%
net %7.5%4.2%0.0%6.8%3.3%5.6%7.3%7.5%
Free cash flow331.7 m56.5 m126.6 m96.9 m-56.8 m309.8 m320.3 m315.0 m

Reported results vs expectations

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Balance sheet & financial health

Fiscal year 2026 · 31 Jan 2026

Cash
369.2 m USD
Financial debt
unavailable USD
Net debt
unavailable USD
Equity
2.8 bn USD
Total assets
5.0 bn USD
Debt / equity
unavailable
Current ratio
1.51x
ROE
17.6%
ROA
9.8%
FCF margin
5.1%

Financial statements (source on every figure)

Revenue and net income (USD)

Margins

Income statement · USD

Revenue
2024
5.2 bn
2025
5.6 bn
2026
6.2 bn

SEC (XBRL)· 01 Apr 2026verified

Cost of revenue
2024
3.4 bn
2025
3.6 bn
2026
3.9 bn

SEC (XBRL)· 01 Apr 2026verified

Gross profit
2024
1.7 bn
2025
1.9 bn
2026
2.2 bn

SEC (XBRL)· 01 Apr 2026verified

SG&A
2024
1.3 bn
2025
1.5 bn
2026
1.6 bn

SEC (XBRL)· 01 Apr 2026verified

Operating income
2024
369.8 m
2025
473.8 m
2026
605.6 m

SEC (XBRL)· 01 Apr 2026verified

Depreciation & amortisation
2024
102.5 m
2025
115.4 m
2026
128.5 m

SEC (XBRL)· 01 Apr 2026verified

EBITDA
2024
472.3 m ≈
2025
589.2 m ≈
2026
734.2 m ≈

SEC (XBRL)· 01 Apr 2026derived

Interest expense
2024
7.7 m
2025
6.1 m
2026
4.9 m

SEC (XBRL)· 01 Apr 2026verified

Pre-tax income
2024
381.6 m
2025
500.2 m
2026
596.9 m

SEC (XBRL)· 01 Apr 2026verified

Income tax
2024
93.9 m
2025
97.7 m
2026
132.0 m

SEC (XBRL)· 01 Apr 2026verified

Net income
2024
287.7 m
2025
402.5 m
2026
464.9 m

SEC (XBRL)· 01 Apr 2026verified

Diluted EPS
2024
3.05
2025
4.26
2026
5.06

SEC (XBRL)· 01 Apr 2026verified

Weighted average diluted shares
2024
94.3 m
2025
94.4 m
2026
91.8 m

SEC (XBRL)· 01 Apr 2026verified

Balance sheet · USD

Cash
2024
178.3 m
2025
290.5 m
2026
369.2 m

SEC (XBRL)· 01 Apr 2026verified

Receivables
2024
67.0 m
2025
74.0 m
2026
95.7 m

SEC (XBRL)· 01 Apr 2026verified

Inventories
2024
550.2 m
2025
621.1 m
2026
700.9 m

SEC (XBRL)· 01 Apr 2026verified

Current assets
2024
1.3 bn
2025
1.5 bn
2026
1.7 bn

SEC (XBRL)· 01 Apr 2026verified

Property, plant & equipment, net
2024
1.3 bn
2025
1.3 bn
2026
1.5 bn

SEC (XBRL)· 01 Apr 2026verified

Goodwill
2024
—
2025
—
2026
—

SEC (XBRL)· 03 Apr 2023verified

Total assets
2024
4.1 bn
2025
4.5 bn
2026
5.0 bn

SEC (XBRL)· 01 Apr 2026verified

Accounts payable
2024
253.3 m
2025
295.8 m
2026
327.9 m

SEC (XBRL)· 01 Apr 2026verified

Current liabilities
2024
994.2 m
2025
1.1 bn
2026
1.1 bn

SEC (XBRL)· 01 Apr 2026verified

Total liabilities
2024
2.0 bn
2025
2.0 bn
2026
2.2 bn

SEC (XBRL)· 01 Apr 2026verified

Equity
2024
2.1 bn †
2025
2.5 bn †
2026
2.8 bn †

SEC (XBRL)· 01 Apr 2026verified

Cash flow · USD

Operating cash flow
2024
509.4 m
2025
502.8 m
2026
575.2 m

SEC (XBRL)· 01 Apr 2026verified

Capex
2024
199.6 m
2025
182.6 m
2026
260.2 m

SEC (XBRL)· 01 Apr 2026verified

Free cash flow
2024
309.8 m ≈
2025
320.3 m ≈
2026
315.0 m ≈

SEC (XBRL)· 01 Apr 2026derived

Investing cash flow
2024
-521.6 m
2025
-308.8 m
2026
-311.7 m

SEC (XBRL)· 01 Apr 2026verified

Financing cash flow
2024
-12.1 m
2025
-77.1 m
2026
-191.4 m

SEC (XBRL)· 01 Apr 2026verified

Share repurchases
2024
0
2025
52.3 m
2026
153.9 m

SEC (XBRL)· 01 Apr 2026verified

Computed indicators

Growth

Revenue growth (YoY)
11.1%
computed by olivLawFY 2026
Revenue CAGR 3Y
8.7%
computed by olivLawFY 2023 → FY 2026
Revenue CAGR 5Y
12.3%
computed by olivLawFY 2021 → FY 2026
EBIT growth (YoY)
27.8%
computed by olivLawFY 2026
Net income growth (YoY)
15.5%
computed by olivLawFY 2026
Net income CAGR 3Y
42.8%
computed by olivLawFY 2023 → FY 2026
Net income CAGR 5Y
227.4%
computed by olivLawFY 2021 → FY 2026
EPS growth (YoY)
18.8%
computed by olivLawFY 2026
EPS CAGR 3Y
43.8%
computed by olivLawFY 2023 → FY 2026
EPS CAGR 5Y
247.4%
computed by olivLawFY 2021 → FY 2026
FCF growth (YoY)
-1.6%
computed by olivLawFY 2026

Profitability

Gross margin
37.5%
computed by olivLawTTM to 31 Jul 2026
EBITDA margin
13.5%
computed by olivLawTTM to 31 Jul 2026
EBIT margin
11.3%
computed by olivLawTTM to 31 Jul 2026
Net margin
8.8%
computed by olivLawTTM to 31 Jul 2026
FCF margin
4.6%
computed by olivLawTTM to 31 Jul 2026

Returns

ROE
20.9%
computed by olivLawTTM to 31 Jul 2026 · balance sheet at 31 Jul 2026
ROA
11.6%
computed by olivLawTTM to 31 Jul 2026 · balance sheet at 31 Jul 2026
ROIC
unavailable
input data missing
ROCE
18.4%
computed by olivLawTTM to 31 Jul 2026 · balance sheet at 31 Jul 2026
Payout ratio (EPS)
unavailable
input data missing
Payout ratio (FCF)
unavailable
input data missing

Balance sheet

Net debt
unavailable
input data missing
Net debt / EBITDA
unavailable
input data missing
Debt / equity
unavailable
input data missing
Interest coverage
148.8x
computed by olivLawTTM to 31 Jul 2026

Liquidity

Current ratio
1.6x
computed by olivLawbalance sheet at 31 Jul 2026
Quick ratio
0.9x
computed by olivLawbalance sheet at 31 Jul 2026
Cash ratio
0.5x
computed by olivLawbalance sheet at 31 Jul 2026

Cash

Operating cash flow
715.9 m USD
computed by olivLawTTM to 31 Jul 2026
Capital expenditure
420.7 m USD
computed by olivLawTTM to 31 Jul 2026
Free cash flow
295.2 m USD
computed by olivLawTTM to 31 Jul 2026
FCF conversion
51.9%
computed by olivLawTTM to 31 Jul 2026
Cash conversion
82.1%
computed by olivLawTTM to 31 Jul 2026

Efficiency

Days sales outstanding
5 days
computed by olivLawTTM to 31 Jul 2026 · balance sheet at 31 Jul 2026
Days inventory outstanding
67 days
computed by olivLawTTM to 31 Jul 2026 · balance sheet at 31 Jul 2026
Days payables outstanding
32 days
computed by olivLawTTM to 31 Jul 2026 · balance sheet at 31 Jul 2026
Cash conversion cycle
40 days
computed by olivLawTTM to 31 Jul 2026 · balance sheet at 31 Jul 2026

Market and valuation

Market capitalisation
7.9 bn USD
computed by olivLawbalance sheet at 31 Jul 2026
Enterprise value
unavailable
input data missing
Market cap / net income TTM
13.8x
computed by olivLawTTM to 31 Jul 2026
P/E (TTM)
14.3x
computed by olivLawTTM to 31 Jul 2026
Earnings yield
7.0%
computed by olivLawTTM to 31 Jul 2026
P/B
2.8x
computed by olivLawbalance sheet at 31 Jul 2026
P/S
1.2x
computed by olivLawTTM to 31 Jul 2026 · balance sheet at 31 Jul 2026
EV/EBITDA
unavailable
input data missing
EV/EBIT
unavailable
input data missing
EV/Sales
unavailable
input data missing
P/FCF
26.6x
computed by olivLawTTM to 31 Jul 2026 · balance sheet at 31 Jul 2026
FCF yield
3.8%
computed by olivLawTTM to 31 Jul 2026 · balance sheet at 31 Jul 2026
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero
Shareholder yield (distributions)
3.8%
computed by olivLawTTM to 31 Jul 2026 · balance sheet at 31 Jul 2026

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Neutral profile

Score: 62 / 100

A scoring methodology on indicators and valuation, not investment advice.

Closing price

91.78 USD

04 Nov 2026Source: olivLaw, closing series

Market cap: 7.9 bn USD

Key indicators

Market capitalisation
7.9 bn USD
computed by olivLawbalance sheet at 31 Jul 2026
P/E (TTM)
14.3x
computed by olivLawTTM to 31 Jul 2026
P/B
2.8x
computed by olivLawbalance sheet at 31 Jul 2026
EV/EBITDA
unavailable
input data missing
ROE
20.9%
computed by olivLawTTM to 31 Jul 2026 · balance sheet at 31 Jul 2026
Net margin
8.8%
computed by olivLawTTM to 31 Jul 2026
Revenue growth (YoY)
11.1%
computed by olivLawFY 2026
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero

Coverage and freshness

30/37 reporting lines present
Latest full fiscal year: 2026
Latest reported period: 31 Jul 2026
Latest balance sheet date: 31 Jul 2026
Share count (cover of the latest filing), as of: 03 Sept 2026
Source: SEC (XBRL)published 09 Sept 2026
verified 2443derived 227

Score by group

  • Valuation45
  • Returns55
  • Quality38
  • Balance sheet86
  • Growth86

Estimated value range

Low
57.83
USD per share
Mid
70.80
USD per share
High
132.87
USD per share
Price: 91.78 USD
The price is within the range
Potential to the central value: -22.9% (value / price − 1)
Margin of safety: -29.6% (1 − price / value)
Agreement between methods: single method · 1 methods used · 1 independent bases

The combined range = the median of the valid methods' low, central and high values; it is not a probability interval and does not cover every result. Envelope of all methods: 57.83 – 132.87 USD.

Valuation assumptions are editorial choices, not measured; beta is not measured.

Method ranges (USD per share)

— — Mid · ▏ Price

Valuation methods

  • DCF (discounted cash flow)unavailable · net debt missing: EV cannot be bridged to equity (missing debt is not zero)
  • Peers: EV/EBITDAunavailable · net debt missing: EV cannot be bridged to equity (missing debt is not zero)
  • Peers: P/E57.83 – 132.87 (Mid 70.80)
    7 companies used · median multiple 11.0x · quartiles 9.0x – 20.7x
    AEO, ANF, BKE, GAP, LE, ROST, TJX
  • Dividend discount (DDM)unavailable · the company pays no dividend: a dividend model needs an explicit initiation assumption
Multiple comparisons use the SIC vertical: Retail-Family Clothing Stores (SIC 5651)

Classification (SIC) comparables group by industry code, not by economic activity; the direct group is an editorial selection by activity. Members' multiples are on their own trailing twelve months, at their own latest close.

Assumptions (illustrative, editorial)

Risk-free rate
4.3%
Equity risk premium
5.0%
Beta (default)
1.00
Cost of equity
9.3%
Terminal growth
2.5%

Factor scorecard

Neutral profile · Score 62/100

FactorValueScoreWeight used
ROIC · Qualityunavailableunavailable—
Net margin · Quality8.8%44 (vs peers)10%
FCF conversion · Quality51.9%31 (on a fixed band)10%
Revenue CAGR 3Y · Growth8.7%73 (on a fixed band)13%
EPS CAGR 3Y · Growth43.8%100 (on a fixed band)13%
Net debt / EBITDA · Balance sheetunavailableunavailable—
Interest coverage · Balance sheet148.8x100 (on a fixed band)10%
Current ratio · Balance sheet1.6x65 (on a fixed band)6%
P/E (TTM) · Valuation14.3x43 (vs peers)16%
EV/EBITDA · Valuationunavailableunavailable—
FCF yield · Valuation3.8%47 (on a fixed band)13%
Shareholder yield (distributions) · Returns3.8%55 (on a fixed band)10%
Payout ratio (FCF) · Returnsunavailableunavailable—

Factors without a value were dropped; the remaining weights were renormalised.

Score groups

  • Balance sheet86/100 · 2/3 factors with a value
  • Growth86/100 · 2/2 factors with a value
  • Quality38/100 · 2/3 factors with a value
  • Returns· partial55/100 · 1/2 factors with a value
  • Valuation45/100 · 2/3 factors with a value

A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

Memo

Urban Outfitters, Inc. (URBN). Latest full fiscal year: 2026; data up to 2026-07-31.

Figures computed from the financial statements: revenue 6.2 bn USD in 2026; YoY growth 11.1%; net margin 8.8%; ROE 20.9%.

The estimated value range is 57.83–132.87 USD per share (median of 1 methods, agreement: single method); assumptions are illustrative. Against the central value of 70.80 USD, the price of 91.78 USD leaves a potential of -22.9% (value / price − 1) and a margin of safety of -29.6% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

olivLaw score 62/100, methodological classification: neutral profile (score, margin of safety and method agreement together; not a judgement of the right price). Groups assessed only in part: returns. Not investment advice.

Text generated deterministically from the figures shown; no language model. Not investment advice.

What supports the thesis

  • Revenue CAGR 3Y: 8.7%
  • EPS CAGR 3Y: 43.8%
  • Interest coverage: 148.8x

What contradicts it

No signal among the computed factors. That is not an absence of risk: factors without data were not assessed, and business risks (margins, inventory, demand) are in the source-based analysis.

Not assessed (insufficient data or a ratio without meaning): ROIC, Net debt / EBITDA, EV/EBITDA, Payout ratio (FCF).

Versus the vertical median

Retail-Family Clothing Stores (SIC 5651) · same industry (4-digit SIC) · compared with 9 companies

Multiples and returns vs the median

P/E
14.3x
vertical median 11.0x
above median (+29.6%)
EV/EBITDA
—
vertical median 6.9x
P/S
1.2x
vertical median 0.6x
above median (+95.1%)
P/B
2.8x
vertical median 3.6x
below median (−23.0%)
ROE
20.9%
vertical median 41.6%
below median (−49.6%)
Net margin
8.8%
vertical median 9.7%
below median (−9.7%)
EBIT margin
11.3%
vertical median 9.4%
above median (+20.3%)
Revenue YoY
11.1%
vertical median 4.1%
above median (+170.0%)
Net debt/EBITDA
—
vertical median -0.4x
Dividend yield
—
vertical median 2.9%

Price rebased to 100 (monthly, 5 years)

Companies in the vertical

Market capP/EROENet marginRevenue YoY1A / 3A
TJXThe TJX Companies, Inc.159.2 bn26.862.2%9.7%+7.1%−5% / +64%
ROSTRoss Stores, Inc.78.5 bn29.742.6%10.8%+7.7%+39% / +88%
GAPGap, Inc8.3 bn7.133.8%8.1%+1.9%−12% / +18%
URBNUrban Outfitters, Inc.7.9 bn14.320.9%8.8%+11.1%+45% / +156%
ANFAbercrombie & Fitch Co.7.3 bn14.740.5%10.0%+6.4%+75% / +125%
AEOAmerican Eagle Outfitters, Inc.3.6 bn10.920.4%5.9%+4.1%+5% / +12%
BKEBuckle, Inc2.5 bn11.045.8%16.6%+6.6%−15% / +24%
LELands’ End, Inc.301.1 m0.997.9%30.5%+0.7%−35% / +44%
DXLGDestination Xl Group, Inc.27.1 m—-30.6%-8.8%−6.9%−50% / −87%
PLCEThe Children’s Place, Inc.5.4 m——-11.8%−12.8%−97% / −99%

1- and 3-year price returns: for URBN from daily closes (the same as the performance table), for the other companies from month-end closes.

olivLaw engine forecast

The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

The engine has no published run for this company yet.

Valuation scenarios (editable assumptions)

Illustrative scenarios

Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

Bear
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Base
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Bull
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Nothing is saved.

Estimated price (USD)

Estimated priceBearBaseBull
1 years
58.58
Total return -36% · Per year -36%
103.37
Total return 13% · Per year 13%
155.43
Total return 69% · Per year 69%
3 years
61.80
Total return -33% · Per year -12%
122.23
Total return 33% · Per year 10%
201.07
Total return 119% · Per year 30%
5 years
65.20
Total return -29% · Per year -7%
144.52
Total return 57% · Per year 10%
260.11
Total return 183% · Per year 23%
What moves the 3-year price the most
  • Exit P/E± 30.56
  • Net margin± 21.39
  • Annual revenue growth± 16.87
  • Annual dilution± 1.80

AI analysis

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

In brief

Urban Outfitters, Inc. is a portfolio of global lifestyle brands operating through Retail, Subscription (Nuuly) and Wholesale segments, with net sales of about $6.2 billion in fiscal 2026. The company matters now because of the effect of US tariffs on sourcing costs and the partial recovery of IEEPA tariffs reported in the second quarter of fiscal 2027 12.

SWOT

Strengths

  • A portfolio of brands with clear identities and stores designed as emotional customer experiences 1.
  • An integrated omni-channel model in which stores, websites and apps are managed as one channel 1.
  • A high share of private label and exclusive products, which generally carry higher gross margins 1.

Weaknesses

  • Heavy dependence on discretionary spending, which falls when consumer confidence weakens 1.
  • Reliance on overseas production, exposing the company to shipping disruptions and tariff costs 1.
  • Pronounced seasonality that concentrates sales and inventory around the year-end holiday period 1.

Opportunities

  • New stores, including FP Movement, and franchise agreements in new markets, as planned for fiscal 2027 1.
  • Growth of the Nuuly subscription segment amid interest in more sustainable consumption 1.
  • Digital channel expansion and data analytics to respond faster to demand 1.

Threats

  • New or expanded tariffs could raise import costs if they are extended 12.
  • Intense competition from rivals with more resources and greater name recognition 1.
  • Falling consumer confidence due to inflation, economic volatility and geopolitical crises 1.

Risks

  • Economic sensitivityhigh

    If consumer confidence declines, demand for discretionary goods and rentals could weaken significantly 1.

  • Tariffs and international tradehigh

    New or changed tariffs could raise the cost of imported products and reduce margins, given the reliance on foreign suppliers 12.

  • Fashion forecasting errorsmedium

    If trends are misjudged, the company could build excess inventory and turn to markdowns 1.

  • Competition and marketingmedium

    Rising competitor marketing spend or less effective own campaigns could reduce store and online traffic 1.

  • Logistics disruptionmedium

    Conflicts, transport capacity shortages or higher fuel prices could raise delivery costs and delay stock 12.

Investment thesis

What would need to be true (bull case)

  • Recovery of part of the IEEPA tariffs could support margins if the refunds prove final, as the second-quarter fiscal 2027 benefit suggests 2.
  • The Nuuly segment is growing as a share of sales and could diversify revenue away from traditional retail 1.
  • Plans for new stores and franchise expansion provide a growth path for fiscal 2027 1.

What would break the thesis

  • If tariffs widen or change again, sourcing costs could outweigh the benefit of refunds 12.
  • Concentration of sales in the holiday season exposes the company to sharp drops in demand 1.
  • Better-resourced competitors could reduce the company's market share, especially online 1.

What to watch

  • Trend in net sales and gross margin in the quarterly reportQ3 2027
  • Pace of FP Movement and Anthropologie store openings2027
  • Nuuly's share of sales over timenext 10-K

Products, market & competition

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

The business

Urban Outfitters operates the Anthropologie, Free People, FP Movement and Urban Outfitters brands, plus the Nuuly apparel rental subscription service, under three reportable segments 1. Its omni-channel strategy integrates stores, websites, mobile applications and contact centers, and performance is managed on a single Retail omni-channel basis 1. The company opened its first store in 1970 in Philadelphia and has been listed on NASDAQ since 1993 1.

The Wholesale segment sells Free People, FP Movement and BDG products through department and specialty stores, third-party digital businesses and the company's own Retail segment 1. Nuuly's share of consolidated sales rose from 4.6% in fiscal 2024 to 9.2% in fiscal 2026 1.

Segments

Retail

Retail generates most of the company's sales, and Anthropologie is a major driver, with a North American share of Retail net sales of 47.2% in fiscal 2026 1. Urban Outfitters has the largest European presence in Retail at 10.0% 1.

Subscription (Nuuly)

Nuuly offers monthly rental of women's apparel from the company's brands, third-party brands and vintage pieces through a digital platform 1. Its share of sales grew from 4.6% in fiscal 2024 to 9.2% in fiscal 2026 1.

Wholesale

Wholesale sells to department and specialty stores worldwide, and accounted for 5.1% of consolidated net sales in fiscal 2026 1.

Market context

Urban Outfitters competes in specialty apparel retail, where rivals include stores, boutiques, digital platforms and brand-owned channels 1. The apparel rental market is newer and competitors offer varied subscription models 1.

Demand for discretionary apparel depends on consumer confidence, inflation and credit conditions, which makes sales sensitive to economic cycles 1. Seasonality is pronounced, with more sales in the second half of the year 1.

Trends

  • Trade tariffsmixed

    US tariff changes from 2025 and later temporary tariffs raised sourcing costs, while recovery of IEEPA tariffs after the Supreme Court decision could support results if refunds are confirmed 12.

  • Middle East conflictheadwind

    The conflict that began in the first quarter of fiscal 2027 disrupted supply chains and energy markets and raised freight and delivery costs 2.

  • Growth of apparel rentaltailwind

    The Nuuly rental model fits demand for more sustainable fashion, and its rising share of sales points to expanding demand 1.

  • Fashion volatilityheadwind

    Consumer tastes change quickly, and forecasting errors can lead to excess inventory and markdowns 1.

Competitive position

Competition in specialty retail includes brands and stores offering similar experiences, local boutiques and e-commerce platforms 1. The apparel rental market includes competitors with different subscription models and products 1.

In wholesale, the company competes with many apparel makers with wider distribution, based on quality, fashion and price 1. It notes that many competitors have greater name recognition and financial and marketing resources 1.

  • Independent fashion boutiques

    Small stores offering individualized shopping similar to the experience Anthropologie and Free People aim for 1.

  • Department and specialty stores

    Wholesale customers that are also competitors for fashion spending 1.

  • E-commerce platforms

    Websites and apps competing for traffic and online buyers in the Retail segment 1.

  • Apparel subscription rental services

    Direct competitors to Nuuly with different subscription models and products 1.

News & filings

In the press

The latest news item in our archive is from 28 Aug 2026; the newest SEC filing is from 09 Sept 2026. The press archive comes from the RSS feeds we follow and does not necessarily cover the latest event — the filings alongside do.

SEC filings

Sources

  1. [1] Form 10-K, fiscal year ended 2026-01-31 · SEC / Urban Outfitters, Inc. · 01 Apr 2026
  2. [2] Form 10-Q, quarter ended 2026-07-31 · SEC / Urban Outfitters, Inc. · 09 Sept 2026
  3. [3] Form 8-K, results release (exhibit 99.1) · SEC / Urban Outfitters, Inc. · 23 Nov 2016

Figures computed by olivLaw from SEC filings and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.