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olivLaw · US equity research

Cars.com Inc. CARS

Services-Computer Processing & Data Preparation · SIC 7374 · Vertical: Services-Computer Processing & Data Preparation (SIC 7374)

12.75USD+10.29% · 1 dayClose 04 Nov 2026

Cars.com is an audience-powered, data-driven technology platform that links car shoppers with dealers and automakers through its marketplace, digital dealer services and media solutions. In the second quarter of 2026 revenue reached 179.9 million USD, and the company says strong Marketplace growth offset a decline in OEM revenue.

At the close of 04 Nov 2026, Cars.com Inc. (CARS) stock was 12.75 USD (+10.29% on the day), with market capitalisation 682.5 m USD, P/E 22.4 on diluted EPS of 0.57 USD over the last 12 months, beta 1.10, 52-week range 7.58–13.50 USD. Latest reported quarter (Q2 2026): revenue of 179.9 m USD (+0.7% YoY), net income of 14.3 m USD (+103.5% YoY), diluted EPS 0.25 USD.

Data as of · AI analysis dated · Source: SEC filings and closing prices, computed by olivLaw.

Market cap
682.5 m USD
shares as of 03 Aug 2026
P/E (TTM)
22.4
Diluted EPS TTM 0.57 · TTM to 30 Jun 2026
E/P (TTM)
4.47%
TTM to 30 Jun 2026
Dividend yield
unavailable
Beta (2y)
1.10
Volatility (1y) 47%
52-week range
7.5813.50

Price history

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Technical reading

RSI (14)
73.9
overbought (≥ 70)
Bollinger (20, 2)
9.08 – 12.24
above the upper band · %B 1.16 · band width 29.7%
SMA 50 / 200
10.89 / 10.57
uptrend (price > SMA50 > SMA200)
MACD (12, 26, 9)
0.35 / 0.11
MACD above signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyS&P 500vs S&P 500Vertical median
1 month+31.4%−1.1%+32.5 pp—
3 months+7.7%−0.5%+8.1 pp—
6 months+13.9%+4.4%+9.5 pp—
Year to date+4.5%+12.3%−7.8 pp—
1 year+21.8%+13.5%+8.2 pp−21.1%
3 years−29.6%+76.4%−106.0 pp−17.8%
5 years−6.7%+63.7%−70.4 pp—
Max drawdown (1y)
−43.9%
18 Dec 2025 → 13 Mar 2026
Max drawdown (5y)
−66.8%
31 Jul 2023 → 13 Mar 2026
Compound annual growth (5y)
−1.4%
S&P 500 +10.4%

Price returns, dividends excluded.

Quarterly results

Latest quarter: Q2 2026 · 30 Jun 2026

Revenue
179.9 m USD
+0.7% YoY
Net income
14.3 m USD
+103.5% YoY
Diluted EPS
0.25
+127.3% YoY
net / operating
7.9% / 15.5%

Quarterly margins

Quarterly statements · USD

Fiscal yearQ3 '24Q4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26
Revenue179.7 m180.4 m179.0 m178.7 m181.6 m183.9 m180.2 m179.9 m
Operating income11.5 m19.8 m6.5 m15.2 m16.8 m21.7 m16.6 m27.9 m
Depreciation & amortisation27.6 m24.7 m27.0 m24.9 m23.5 m16.5 m16.7 m17.3 m
Pre-tax income24.5 m20.1 m-1.2 m10.0 m10.7 m14.9 m8.7 m19.5 m
Income tax5.8 m2.8 m780.0 k3.0 m3.0 m7.5 m3.7 m5.3 m
Net income18.7 m17.3 m-2.0 m7.0 m7.7 m7.4 m5.0 m14.3 m
Diluted EPS0.280.26 ≈-0.030.110.120.12 ≈0.080.25
Operating cash flow53.8 m ≈30.0 m29.5 m26.2 m ≈58.8 m ≈37.1 m39.8 m15.8 m ≈
Capex947.0 k ≈954.0 k811.0 k2.5 m ≈559.0 k ≈385.0 k262.0 k547.0 k ≈
Share repurchases21.3 m ≈13.5 m21.5 m23.1 m ≈19.7 m ≈22.6 m20.5 m37.0 m ≈

≈ derived quarter (cumulative difference / share-days average)

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Today's P/E sits at the 47 percentile of its own 30-quarter history (min 9.2, median 25.4, max 191.6; quarters with earnings only).

Fiscal years

Fiscal year20182019202020212022202320242025
Revenue662.1 m606.7 m547.5 m623.7 m653.9 m689.2 m719.2 m723.2 m
Revenue YoY+5.7%−8.4%−9.8%+13.9%+4.8%+5.4%+4.3%+0.6%
Net income38.8 m-445.3 m-789.1 m10.8 m17.2 m118.4 m48.2 m20.1 m
Net income YoY−82.7%−1,247.5%unavailableunavailable+59.4%+588.4%−59.3%−58.4%
Diluted EPS0.55-6.65-11.740.150.251.740.720.32
Diluted EPS YoY−82.4%−1,309.1%unavailableunavailable+66.7%+596.0%−58.6%−55.6%
net %5.9%-73.4%-144.1%1.7%2.6%17.2%6.7%2.8%
Free cash flow149.3 m80.2 m121.9 m136.6 m126.7 m135.4 m149.5 m147.4 m

Reported results vs expectations

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Balance sheet & financial health

Fiscal year 2025 · 31 Dec 2025

Cash
56.2 m USD
Financial debt
451.5 m USD
Net debt
395.3 m USD
Equity
472.5 m USD
Total assets
1.1 bn USD
Debt / equity
0.96x
Current ratio
1.87x
ROE
4.1%
ROA
1.8%
FCF margin
20.4%

Financial statements (source on every figure)

Revenue and net income (USD)

Margins

Income statement · USD

Revenue
2023
689.2 m
2024
719.2 m
2025
723.2 m

SEC (XBRL)· 26 Feb 2026verified

Operating income
2023
54.1 m
2024
53.5 m
2025
60.3 m

SEC (XBRL)· 26 Feb 2026verified

Depreciation & amortisation
2023
101.0 m
2024
107.2 m
2025
91.8 m

SEC (XBRL)· 26 Feb 2026verified

EBITDA
2023
155.1 m ≈
2024
160.7 m ≈
2025
152.1 m ≈

SEC (XBRL)· 26 Feb 2026derived

Pre-tax income
2023
18.1 m
2024
61.9 m
2025
34.3 m

SEC (XBRL)· 26 Feb 2026verified

Income tax
2023
-100.3 m
2024
13.7 m
2025
14.3 m

SEC (XBRL)· 26 Feb 2026verified

Net income
2023
118.4 m
2024
48.2 m
2025
20.1 m

SEC (XBRL)· 26 Feb 2026verified

Diluted EPS
2023
1.74
2024
0.72
2025
0.32

SEC (XBRL)· 26 Feb 2026verified

Weighted average diluted shares
2023
68.2 m
2024
67.4 m
2025
63.3 m

SEC (XBRL)· 26 Feb 2026verified

Balance sheet · USD

Cash
2023
39.2 m
2024
50.7 m
2025
56.2 m

SEC (XBRL)· 26 Feb 2026verified

Receivables
2023
125.4 m
2024
133.7 m
2025
131.9 m

SEC (XBRL)· 26 Feb 2026verified

Current assets
2023
178.4 m
2024
214.3 m
2025
211.6 m

SEC (XBRL)· 26 Feb 2026verified

Property, plant & equipment, net
2023
43.9 m
2024
40.7 m
2025
35.2 m

SEC (XBRL)· 26 Feb 2026verified

Goodwill
2023
147.1 m
2024
143.3 m
2025
167.2 m

SEC (XBRL)· 26 Feb 2026verified

Intangibles (excl. goodwill)
2023
669.2 m
2024
585.7 m
2025
527.1 m

SEC (XBRL)· 26 Feb 2026verified

Total assets
2023
1.2 bn
2024
1.1 bn
2025
1.1 bn

SEC (XBRL)· 26 Feb 2026verified

Accounts payable
2023
22.3 m
2024
33.5 m
2025
27.7 m

SEC (XBRL)· 26 Feb 2026verified

Short-term debt
2023
23.1 m
2024
0
2025
—

SEC (XBRL)· 27 Feb 2025verified

Long-term debt
2023
460.1 m
2024
455.3 m
2025
451.5 m

SEC (XBRL)· 26 Feb 2026verified

Current liabilities
2023
145.7 m
2024
116.9 m
2025
113.4 m

SEC (XBRL)· 26 Feb 2026verified

Total liabilities
2023
680.3 m
2024
600.4 m
2025
589.9 m

SEC (XBRL)· 26 Feb 2026verified

Equity
2023
492.1 m †
2024
511.5 m †
2025
472.5 m †

SEC (XBRL)· 26 Feb 2026verified

Cash flow · USD

Operating cash flow
2023
136.7 m
2024
152.5 m
2025
151.6 m

SEC (XBRL)· 26 Feb 2026verified

Capex
2023
1.3 m
2024
3.0 m
2025
4.3 m

SEC (XBRL)· 26 Feb 2026verified

Free cash flow
2023
135.4 m ≈
2024
149.5 m ≈
2025
147.4 m ≈

SEC (XBRL)· 26 Feb 2026derived

Investing cash flow
2023
-97.1 m
2024
-24.6 m
2025
-49.4 m

SEC (XBRL)· 26 Feb 2026verified

Financing cash flow
2023
-31.7 m
2024
-116.0 m
2025
-96.6 m

SEC (XBRL)· 26 Feb 2026verified

Share repurchases
2023
31.3 m
2024
49.2 m
2025
86.9 m

SEC (XBRL)· 26 Feb 2026verified

Computed indicators

Growth

Revenue growth (YoY)
0.6%
computed by olivLawFY 2025
Revenue CAGR 3Y
3.4%
computed by olivLawFY 2022 → FY 2025
Revenue CAGR 5Y
5.7%
computed by olivLawFY 2020 → FY 2025
EBIT growth (YoY)
12.6%
computed by olivLawFY 2025
Net income growth (YoY)
-58.4%
computed by olivLawFY 2025
Net income CAGR 3Y
5.2%
computed by olivLawFY 2022 → FY 2025
Net income CAGR 5Y
unavailable
the base of the ratio is not positive
EPS growth (YoY)
-55.6%
computed by olivLawFY 2025
EPS CAGR 3Y
8.6%
computed by olivLawFY 2022 → FY 2025
EPS CAGR 5Y
unavailable
the base of the ratio is not positive
FCF growth (YoY)
-1.5%
computed by olivLawFY 2025

Profitability

Gross margin
unavailable
input data missing
EBITDA margin
21.6%
computed by olivLawTTM to 30 Jun 2026
EBIT margin
11.4%
computed by olivLawTTM to 30 Jun 2026
Net margin
4.7%
computed by olivLawTTM to 30 Jun 2026
FCF margin
20.6%
computed by olivLawTTM to 30 Jun 2026

Returns

ROE
7.4%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
ROA
3.3%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
ROIC
6.0%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
ROCE
9.1%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
Payout ratio (EPS)
unavailable
input data missing
Payout ratio (FCF)
unavailable
input data missing

Balance sheet

Net debt
413.8 m USD
computed by olivLawbalance sheet at 30 Jun 2026
Net debt / EBITDA
2.6x
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
Debt / equity
1.0x
computed by olivLawbalance sheet at 30 Jun 2026
Interest coverage
unavailable
input data missing

Liquidity

Current ratio
2.0x
computed by olivLawbalance sheet at 30 Jun 2026
Cash ratio
0.3x
computed by olivLawbalance sheet at 30 Jun 2026

Cash

Operating cash flow
151.6 m USD
computed by olivLawTTM to 30 Jun 2026
Capital expenditure
1.8 m USD
computed by olivLawTTM to 30 Jun 2026
Free cash flow
149.8 m USD
computed by olivLawTTM to 30 Jun 2026
FCF conversion
436.8%
computed by olivLawTTM to 30 Jun 2026
Cash conversion
96.5%
computed by olivLawTTM to 30 Jun 2026

Efficiency

Days sales outstanding
69 days
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
Days payables outstanding
unavailable
input data missing

Market and valuation

Market capitalisation
682.5 m USD
computed by olivLawbalance sheet at 30 Jun 2026
Enterprise value
1.1 bn USD
computed by olivLawbalance sheet at 30 Jun 2026
Market cap / net income TTM
19.9x
computed by olivLawTTM to 30 Jun 2026
P/E (TTM)
22.4x
computed by olivLawTTM to 30 Jun 2026
Earnings yield
4.5%
computed by olivLawTTM to 30 Jun 2026
P/B
1.5x
computed by olivLawbalance sheet at 30 Jun 2026
P/S
0.9x
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
EV/EBITDA
7.0x
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
EV/EBIT
13.2x
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
EV/Sales
1.5x
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
P/FCF
4.6x
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
FCF yield
22.0%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero
Shareholder yield (distributions)
14.6%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026

4 indicators that do not apply to the sector.

Valuation

olivLaw classification

Neutral profile

Score: 54 / 100

A scoring methodology on indicators and valuation, not investment advice.

Closing price

12.75 USD

04 Nov 2026Source: olivLaw, closing series

Market cap: 682.5 m USD

Key indicators

Market capitalisation
682.5 m USD
computed by olivLawbalance sheet at 30 Jun 2026
P/E (TTM)
22.4x
computed by olivLawTTM to 30 Jun 2026
P/B
1.5x
computed by olivLawbalance sheet at 30 Jun 2026
EV/EBITDA
7.0x
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
ROE
7.4%
computed by olivLawTTM to 30 Jun 2026 · balance sheet at 30 Jun 2026
Net margin
4.7%
computed by olivLawTTM to 30 Jun 2026
Revenue growth (YoY)
0.6%
computed by olivLawFY 2025
Dividend yield
unavailable
no dividend in the structured statements; a missing line is not a confirmed zero

Coverage and freshness

28/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 30 Jun 2026
Latest balance sheet date: 30 Jun 2026
Share count (cover of the latest filing), as of: 03 Aug 2026
Source: SEC (XBRL)published 06 Aug 2026
verified 1492derived 100

Score by group

  • Balance sheet41
  • Valuation70
  • Quality78
  • Growth19
  • Returns100

Estimated value range

Low
0.58
USD per share
Mid
15.55
USD per share
High
44.50
USD per share
Price: 12.75 USD
The price is within the range
Potential to the central value: 22.0% (value / price − 1)
Margin of safety: 18.0% (1 − price / value)
Agreement between methods: low · 2 methods used · 1 independent bases

The combined range = the median of the valid methods' low, central and high values; it is not a probability interval and does not cover every result. Envelope of all methods: 0.00 – 57.82 USD.

Valuation assumptions are editorial choices, not measured; beta is not measured.

Method ranges (USD per share)

— — Mid · ▏ Price

Valuation methods

  • DCF (discounted cash flow)unavailable · input data missing
  • Peers: EV/Sales0.00 – 57.82 (Mid 11.65)
    12 companies used · median multiple 1.4x · quartiles 0.4x – 4.8x
    ADP, CLVT, DXC, EVTC, GMHS, IBEX, PLTK, SOPH, SSTK, VRSK, WDAY, YEXT
  • Peers: EV/EBITDA1.15 – 31.17 (Mid 19.45)
    6 companies used · median multiple 9.3x · quartiles 3.0x – 13.3x
    CLVT, DXC, EVTC, GMHS, IBEX, VRSK
Multiple comparisons use the SIC vertical: Services-Computer Processing & Data Preparation (SIC 7374)

Classification (SIC) comparables group by industry code, not by economic activity; the direct group is an editorial selection by activity. Members' multiples are on their own trailing twelve months, at their own latest close.

Assumptions (illustrative, editorial)

Risk-free rate
4.3%
Equity risk premium
5.0%
Beta (default)
1.00
Cost of equity
9.3%
Terminal growth
2.5%

Factor scorecard

Neutral profile · Score 54/100

FactorValueScoreWeight used
Gross margin · Qualityunavailableunavailable—
EBIT margin · Quality11.4%73 (vs peers)10%
FCF margin · Quality20.6%83 (on a fixed band)10%
Revenue CAGR 3Y · Growth3.4%14 (on a fixed band)19%
Revenue growth (YoY) · Growth0.6%31 (vs peers)10%
Net debt / EBITDA · Balance sheet2.6x13 (vs peers)7%
Current ratio · Balance sheet2.0x70 (on a fixed band)7%
EV/Sales · Valuation1.5x47 (vs peers)19%
FCF yield · Valuation22.0%100 (on a fixed band)14%
Shareholder yield (distributions) · Returns14.6%100 (on a fixed band)5%

Factors without a value were dropped; the remaining weights were renormalised.

Score groups

  • Balance sheet41/100 · 2/2 factors with a value
  • Growth19/100 · 2/2 factors with a value
  • Quality78/100 · 2/3 factors with a value
  • Returns100/100 · 1/1 factors with a value
  • Valuation70/100 · 2/2 factors with a value

Memo

Cars.com Inc. (CARS). Latest full fiscal year: 2025; data up to 2026-06-30.

Figures computed from the financial statements: revenue 723.2 m USD in 2025; YoY growth 0.6%; net margin 4.7%; ROE 7.4%; net debt/EBITDA 2.6x.

The estimated value range is 0.58–44.50 USD per share (median of 2 methods, agreement: low); assumptions are illustrative. Against the central value of 15.55 USD, the price of 12.75 USD leaves a potential of 22.0% (value / price − 1) and a margin of safety of 18.0% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

olivLaw score 54/100, methodological classification: neutral profile (score, margin of safety and method agreement together; not a judgement of the right price). Not investment advice.

Text generated deterministically from the figures shown; no language model. Not investment advice.

What supports the thesis

  • EBIT margin: 11.4%
  • FCF margin: 20.6%
  • Current ratio: 2.0x
  • FCF yield: 22.0%
  • Shareholder yield (distributions): 14.6%

What contradicts it

  • Revenue CAGR 3Y: 3.4%
  • Net debt / EBITDA: 2.6x
  • The valuation methods diverge

Not assessed (insufficient data or a ratio without meaning): Gross margin.

Versus the vertical median

Services-Computer Processing & Data Preparation (SIC 7374) · same industry (4-digit SIC) · compared with 39 companies

Multiples and returns vs the median

P/E
22.4x
vertical median 21.9x
at median
EV/EBITDA
7.0x
vertical median 7.5x
below median (−7.0%)
P/S
0.9x
vertical median 0.9x
at median
P/B
1.5x
vertical median 1.0x
above median (+48.8%)
ROE
7.4%
vertical median 11.8%
below median (−37.4%)
Net margin
4.7%
vertical median 6.5%
below median (−27.8%)
EBIT margin
11.4%
vertical median 2.6%
above median (+335.6%)
Revenue YoY
0.6%
vertical median 7.4%
below median (−92.3%)
Net debt/EBITDA
2.6x
vertical median -0.3x
above median
Dividend yield
—
vertical median 2.2%

Price rebased to 100 (monthly, 5 years)

Companies in the vertical

Market capP/EROENet marginRevenue YoY1A / 3A
ADPAutomatic Data Processing, Inc.119.8 bn27.777.0%20.1%+6.7%+19% / +32%
WDAYWorkday, Inc.44.4 bn40.916.0%12.3%+13.1%−6% / −25%
VRSKVerisk Analytics, Inc.25.9 bn30.1—29.3%+6.6%−12% / −18%
ATHMAutohome Inc.10.4 bn53.56.3%443.2%+11.1%−5% / −18%
DXCDxc Technology Company2.3 bn21.93.7%0.9%−1.8%+13% / −36%
EVTCEVERTEC, Inc.2.1 bn22.914.4%9.0%+10.2%+20% / −6%
INFQInfleqtion, Inc.1.9 bn—-70.8%—unavailableunavailable / unavailable
INODInnodata Inc1.5 bn32.837.7%14.7%+47.6%−25% / +541%
CLVTClarivate PLC1.4 bn—-8.2%-15.1%−4.0%−44% / −73%
LZLegalZoom.com, Inc.1.1 bn56.012.1%2.6%+10.9%−26% / −40%
PLTKPlaytika Holding Corp.808.6 m——-9.9%+8.1%−48% / −76%
YEXTYext, Inc.775.0 m40.627.8%5.9%+6.1%−7% / +18%
NRDSNerdWallet, Inc.754.4 m13.318.2%7.6%+21.7%−21% / +1%
NXTTNext Technology Holding Inc.736.5 m—-59.4%-2,356.0%+545.3%−99% / −100%
CARSCars.com Inc.682.5 m22.47.4%4.7%+0.6%+22% / −30%
IBEXIBEX Limited593.6 m14.330.4%7.2%+15.4%+27% / +152%
SOPHSOPHiA GENETICS SA477.3 m—-110.0%-102.2%+18.6%+42% / +73%
GRVYGravity Co., Ltd.475.7 m0.016.5%17.0%−31.0%+19% / −6%
SOHUSohu.com Limited355.1 m1.035.8%67.4%−2.4%−12% / +70%
MOVECorvex, Inc.176.9 m—-9.6%-623.5%−57.3%−17% / −93%
SSTKShutterstock, Inc.161.1 m—-43.4%-22.9%+5.8%−79% / −90%
TRAKRepositrak, Inc.132.7 m18.714.9%32.5%+3.0%−46% / −29%
GMHSGamehaus Holdings Inc.51.4 m8.511.8%4.1%−11.3%−35% / −93%
DDIDoubleDown Interactive Co., Ltd.34.1 m0.311.4%28.5%+5.5%+48% / +72%
SJScienjoy Holding Corporation23.5 m—-66.6%-47.3%−4.9%+28% / −68%

1- and 3-year price returns: for CARS from daily closes (the same as the performance table), for the other companies from month-end closes.

olivLaw engine forecast

The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

The engine has no published run for this company yet.

Valuation scenarios (editable assumptions)

Illustrative scenarios

Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

Bear
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Base
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Bull
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Nothing is saved.

Estimated price (USD)

Estimated priceBearBaseBull
1 years
8.38
Total return -34% · Per year -34%
14.82
Total return 16% · Per year 16%
22.33
Total return 75% · Per year 75%
3 years
7.95
Total return -38% · Per year -15%
15.85
Total return 24% · Per year 8%
26.24
Total return 106% · Per year 27%
5 years
7.55
Total return -41% · Per year -10%
16.95
Total return 33% · Per year 6%
30.85
Total return 142% · Per year 19%
What moves the 3-year price the most
  • Exit P/E± 3.96
  • Net margin± 2.77
  • Annual revenue growth± 2.30
  • Annual dilution± 0.23

AI analysis

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

In brief

Cars.com is an audience-powered, data-driven technology platform that links car shoppers with dealers and automakers through its marketplace, digital dealer services and media solutions. In the second quarter of 2026 revenue reached 179.9 million USD 3, and the company says strong Marketplace growth offset a decline in OEM revenue 3.

SWOT

Strengths

  • The Cars.com brand is well recognised and attracts significant organic traffic, and the company has a broad base of dealer and automaker customers 1.
  • Most revenue comes from recurring subscriptions, which provides financial predictability 1.
  • The company improved its adjusted EBITDA margin in the second quarter of 2026 and beat its guidance range 3.

Weaknesses

  • Traffic and unique visitors fell in the first half of 2026, partly due to deliberate changes in marketing strategy 2.
  • OEM revenue dropped sharply, showing dependence on automaker advertising budgets 3.
  • Dealer customer numbers stayed nearly flat and ARPD declined in 2025, which limits growth 1.

Opportunities

  • Launching new features such as dealer-verified listings could attract more customers to Marketplace 3.
  • AI-based tools and more precise audience targeting could increase the value delivered to dealers 13.
  • Cost reduction and the share repurchase programme could support profitability over the medium term 3.

Threats

  • Search engines and AI assistants could reduce traffic to the site and therefore lead volumes 1.
  • If automakers move to direct-to-consumer sales, demand for the company's platform could fall 1.
  • Dealer consolidation could reduce the volume of services purchased and pressure pricing 1.

Risks

  • Dependence on the auto markethigh

    Revenue depends almost entirely on car sales and dealer spending, which fall during recessions or supply disruptions 1.

  • Concentration of automakersmedium

    A small number of automakers and large dealer groups strongly influence product adoption, and losing some relationships could affect revenue 1.

  • AI riskhigh

    Generative AI could change how consumers search for cars and could reduce traffic to the platform 1.

  • Search engine dependencemedium

    Traffic depends on search result rankings, and algorithm changes could reduce audience reach 1.

  • Regulationmedium

    The business is subject to growing rules on advertising, data privacy and marketing communications, and non-compliance could lead to penalties 1.

Investment thesis

What would need to be true (bull case)

  • If Marketplace growth continues and dealer revenue stays stable, the company could maintain predictable subscription revenue 23.
  • An adjusted EBITDA margin above guidance and cost reductions could support better profitability 3.
  • The share repurchase programme and available liquidity could support shareholder value 3.

What would break the thesis

  • If traffic and unique visitors keep falling, advertising revenue could be affected over the medium term 23.
  • If automakers keep cutting advertising budgets, revenue from this segment could decline persistently 3.
  • If search engines and AI assistants become the main source of car information, the company could lose relevance 1.

What to watch

  • Trend in Marketplace revenue and the number of dealer customersQ3 2026
  • Adjusted EBITDA margin guidance for the third quarterQ3 2026
  • Trend in traffic and unique visitorsQ3 2026
  • Pace of share repurchases against the annual target2026

Products, market & competition

AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

The business

The company operates the Cars.com marketplace, complemented by dealer website hosting, trade and appraisal tools and in-market media solutions. Its customers are dealers and automakers in the US and Canada, and about 80% of revenue comes from subscriptions 1. Cars.com presents itself as an asset-light technology provider with a steady operating cash flow 1.

Products are organised into four linked areas: Marketplace, Digital Experience, Media Solutions and Trade & Appraisal, designed to support dealers' local sales 1. The company presents this integrated ecosystem as its main competitive advantage 1.

Market context

The company operates in the US market for car advertising and digital dealer services, where it competes for dealer and automaker marketing budgets 1. Vehicle sales volumes, prices and consumer demand directly affect dealer spending 12.

Trends

  • AI searchheadwind

    Search engines and AI assistants could provide vehicle information directly to consumers without sending traffic to the Cars.com platform, potentially reducing lead volumes 1.

  • Dealers adopting Marketplacetailwind

    Growth in Marketplace customers and better value delivered to dealers supports subscription revenue 23.

  • Automaker advertisingmixed

    If automaker advertising budgets remain under pressure, OEM revenue could continue to decline 3.

  • Cost reductiontailwind

    The workforce reduction and efficiency measures from April 2026 could support adjusted EBITDA margin in the short term 23.

Competitive position

Direct competitors are online car marketplaces, and the company also compares itself with automotive information sites and providers of dealer software and marketing services 1. Competition for consumers includes search engines, AI chat platforms and social media 1.

For dealers, competition comes from offline channels, dealers' own customer acquisition efforts and other marketplaces, and the company says it differentiates through return on investment for the dealer 1.

  • CarGurusCARG

    Online car marketplace competing for consumers and dealers 1.

  • AutoTrader

    Online car marketplace competing for audience and listings 1.

  • TrueCarTRUE

    Online car buying platform presented as a direct rival 1.

  • Cox Automotive

    Provider of dealer software and marketing services competing for dealer budgets 1.

News & filings

In the press

The latest news item in our archive is from 09 Sept 2026; the newest SEC filing is from 30 Sept 2026. The press archive comes from the RSS feeds we follow and does not necessarily cover the latest event — the filings alongside do.

SEC filings

Sources

  1. [1] Form 10-K, fiscal year ended 2025-12-31 · SEC / Cars.com Inc. · 26 Feb 2026
  2. [2] Form 10-Q, quarter ended 2026-06-30 · SEC / Cars.com Inc. · 06 Aug 2026
  3. [3] Form 8-K, results release (exhibit 99.1) · SEC / Cars.com Inc. · 06 Aug 2026

Figures computed by olivLaw from SEC filings and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.