olivLaw · US equity research
Similarweb Ltd. SMWB
Services-Computer Programming, Data Processing, Etc. · SIC 7370 · Vertical: Services-Computer Programming, Data Processing, Etc. (SIC 7370)
Similarweb is a provider of digital data and analytics that turns signals from websites and apps into structured data for business decisions and for AI-driven systems. The company has grown steadily, and in fiscal 2025 revenue reached 282.6 million USD, up 13% on the prior year.
The AI analysis may be outdated: new filings came after its sources (see the «AI analysis» section).
At the close of 04 Nov 2026, Similarweb Ltd. (SMWB) stock was 8.81 USD (+0.69% on the day), with market capitalisation 766.1 m USD, beta 1.62, 52-week range 2.33–9.29 USD.
Data as of · AI analysis dated · Source: SEC filings and closing prices, computed by olivLaw.
Price history
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Technical reading
- RSI (14)
- 53.8
- neutral
- Bollinger (20, 2)
- 8.35 – 9.20
- in the upper half of the band · %B 0.54 · band width 9.7%
- SMA 50 / 200
- 8.52 / 5.59
- uptrend (price > SMA50 > SMA200)
- MACD (12, 26, 9)
- 0.14 / 0.16
- MACD below signal
Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).
Performance
| Company | S&P 500 | vs S&P 500 | Vertical median | |
|---|---|---|---|---|
| 1 month | +9.0% | −1.1% | +10.1 pp | — |
| 3 months | +18.4% | −0.5% | +18.9 pp | — |
| 6 months | +187.0% | +4.4% | +182.6 pp | — |
| Year to date | +17.6% | +12.3% | +5.3 pp | — |
| 1 year | +6.1% | +13.5% | −7.4 pp | −21.0% |
| 3 years | +73.1% | +76.4% | −3.3 pp | +0.8% |
| 5 years | −55.6% | +63.7% | −119.3 pp | — |
Price returns, dividends excluded.
Quarterly results
ESEF annual reports carry no quarters: the results are annual (below).
E/P over time
E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.
Fiscal years
| Fiscal year | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| Revenue | 70.6 m | 93.5 m | 137.7 m | 193.2 m | 218.0 m | 249.9 m | 282.6 m |
| Revenue YoY | unavailable | +32.4% | +47.3% | +40.4% | +12.8% | +14.6% | +13.1% |
| Net income | -17.7 m | -22.0 m | -69.0 m | -83.7 m | -29.4 m | -11.5 m | -32.9 m |
| Net income YoY | unavailable | unavailable | unavailable | unavailable | unavailable | unavailable | unavailable |
| Diluted EPS | -1.32 | -1.58 | -1.30 | -1.10 | -0.38 | -0.14 | -0.39 |
| Diluted EPS YoY | unavailable | unavailable | unavailable | unavailable | unavailable | unavailable | unavailable |
| net % | -25.1% | -23.5% | -50.1% | -43.3% | -13.5% | -4.6% | -11.7% |
| Free cash flow | -10.0 m | -4.5 m | -29.9 m | -74.3 m | -4.6 m | 28.7 m | 13.2 m |
Reported results vs expectations
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Balance sheet & financial health
Fiscal year 2025 · 31 Dec 2025
- Cash
- 72.4 m USD
- Financial debt
- unavailable USD
- Net debt
- unavailable USD
- Equity
- 23.3 m USD
- Total assets
- 261.1 m USD
- Debt / equity
- unavailable
- Current ratio
- 0.76x
- ROE
- -129.6%
- ROA
- -13.1%
- FCF margin
- 4.7%
Financial statements (source on every figure)
Revenue and net income (USD)
Margins
Income statement · USD
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Revenue | 93.5 m | 137.7 m | 193.2 m | 218.0 m | 249.9 m | 282.6 m | SEC (XBRL)· 02 Mar 2026verified |
| Cost of revenue | 21.4 m | 31.8 m | 53.3 m | 47.1 m | 54.8 m | 57.8 m | SEC (XBRL)· 02 Mar 2026verified |
| Gross profit | 72.1 m | 105.9 m | 140.0 m | 170.9 m | 195.1 m | 224.8 m | SEC (XBRL)· 02 Mar 2026verified |
| Research & development | 22.1 m | 44.4 m | 59.9 m | 56.2 m | 55.6 m | 72.6 m | SEC (XBRL)· 02 Mar 2026verified |
| Operating income | -19.7 m | -66.1 m | -87.9 m | -28.8 m | -9.7 m | -23.6 m | SEC (XBRL)· 02 Mar 2026verified |
| Depreciation & amortisation | 2.0 m | 3.2 m | 10.6 m | 10.3 m | 10.5 m | 9.0 m | SEC (XBRL)· 02 Mar 2026verified |
| EBITDA | -17.7 m ≈ | -62.9 m ≈ | -77.3 m ≈ | -18.5 m ≈ | 864.0 k ≈ | -14.6 m ≈ | SEC (XBRL)· 02 Mar 2026derived |
| Interest expense | 1.7 m | 1.9 m | — | — | — | — | SEC (XBRL)· 25 Mar 2022verified |
| Pre-tax income | -21.4 m | -68.0 m | -83.1 m | -27.9 m | -9.5 m | -28.8 m | SEC (XBRL)· 02 Mar 2026verified |
| Income tax | 640.0 k | 981.0 k | 516.0 k | 1.5 m | 1.9 m | 4.2 m | SEC (XBRL)· 02 Mar 2026verified |
| Net income | -22.0 m | -69.0 m | -83.7 m | -29.4 m | -11.5 m | -32.9 m | SEC (XBRL)· 02 Mar 2026verified |
| Diluted EPS | -1.58 | -1.30 | -1.10 | -0.38 | -0.14 | -0.39 | SEC (XBRL)· 02 Mar 2026verified |
| Weighted average diluted shares | 14.4 m | 53.2 m | 75.7 m | 77.8 m | 80.8 m | 84.8 m | SEC (XBRL)· 02 Mar 2026verified |
≈ computed by olivLaw from the reported lines of the same year: Operating income + Depreciation & amortisation.
Balance sheet · USD
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Cash | 23.9 m | 128.9 m | 77.8 m | 71.7 m | 63.9 m | 72.4 m | SEC (XBRL)· 02 Mar 2026verified |
| Receivables | 25.3 m | 31.0 m | 38.1 m | 47.9 m | 51.0 m | 54.1 m | SEC (XBRL)· 02 Mar 2026verified |
| Current assets | 88.2 m | 187.7 m | 142.2 m | 146.4 m | 141.4 m | 150.3 m | SEC (XBRL)· 02 Mar 2026verified |
| Property, plant & equipment, net | 6.1 m | 6.4 m | 31.8 m | 28.6 m | 25.9 m | 22.0 m | SEC (XBRL)· 02 Mar 2026verified |
| Goodwill | 2.9 m | 11.3 m | 12.9 m | 12.9 m | 25.3 m | 38.8 m | SEC (XBRL)· 02 Mar 2026verified |
| Intangibles (excl. goodwill) | 0 | 11.6 m | 9.6 m | 4.8 m | 5.6 m | 6.8 m | SEC (XBRL)· 02 Mar 2026verified |
| Total assets | 103.6 m | 227.0 m | 246.0 m | 239.0 m | 242.9 m | 261.1 m | SEC (XBRL)· 02 Mar 2026verified |
| Accounts payable | 4.3 m | 11.3 m | 7.1 m | 8.4 m | 12.4 m | 13.9 m | SEC (XBRL)· 02 Mar 2026verified |
| Current liabilities | 108.4 m | 134.1 m | 180.9 m | 184.2 m | 177.2 m | 196.6 m | SEC (XBRL)· 02 Mar 2026verified |
| Total liabilities | 112.9 m | 142.1 m | 224.1 m | 223.5 m | 215.4 m | 237.8 m | SEC (XBRL)· 02 Mar 2026verified |
| Equity | -145.1 m † | 84.9 m † | 22.0 m † | 15.5 m † | 27.5 m † | 23.3 m † | SEC (XBRL)· 02 Mar 2026verified |
| Shares outstanding at year end | — | 74.8 m | 76.4 m | 78.7 m | 82.6 m | 87.0 m | SEC (XBRL)· 02 Mar 2026verified |
† equity attributable to the parent's shareholders: in these years the issuer no longer reports the total including non-controlling interests.
Cash flow · USD
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Operating cash flow | -3.8 m | -27.6 m | -46.1 m | -3.0 m | 30.2 m | 14.6 m | SEC (XBRL)· 02 Mar 2026verified |
| Capex | 748.0 k | 2.3 m | 28.3 m | 1.6 m | 1.4 m | 1.5 m | SEC (XBRL)· 02 Mar 2026verified |
| Free cash flow | -4.5 m ≈ | -29.9 m ≈ | -74.3 m ≈ | -4.6 m ≈ | 28.7 m ≈ | 13.2 m ≈ | SEC (XBRL)· 02 Mar 2026derived |
| Investing cash flow | -30.8 m | 7.4 m | -33.0 m | -2.6 m | -18.7 m | -13.2 m | SEC (XBRL)· 02 Mar 2026verified |
| Financing cash flow | 51.2 m | 125.2 m | 29.1 m | 1.2 m | -18.8 m | 6.9 m | SEC (XBRL)· 02 Mar 2026verified |
≈ computed by olivLaw from the reported lines of the same year: Operating cash flow − Capex.
Computed indicators
Growth
Profitability
Returns
Balance sheet
Liquidity
Cash
Efficiency
Market and valuation
4 indicators that do not apply to the sector.
Valuation
olivLaw classification
- valuation methods computed: 0 of at least 1
A scoring methodology on indicators and valuation, not investment advice.
Closing price
04 Nov 2026Source: olivLaw, closing series
Market cap: 766.1 m USD
Key indicators
Coverage and freshness
Score by group
72% · Insufficient data
Estimated value range
unavailable — no valuation method could be computed
Valuation assumptions are editorial choices, not measured; beta is not measured.
Valuation methods
- DCF (discounted cash flow)unavailable · the reported interest expense is far older than the latest period (the filer changed its XBRL tag): a stale figure is not used
- Peers: EV/Salesunavailable · net debt missing: EV cannot be bridged to equity (missing debt is not zero)
- Peers: EV/EBITDAunavailable · net debt missing: EV cannot be bridged to equity (missing debt is not zero)
no valuation method could be computed
Classification (SIC) comparables group by industry code, not by economic activity; the direct group is an editorial selection by activity. Members' multiples are on their own trailing twelve months, at their own latest close.
Assumptions (illustrative, editorial)
- Risk-free rate
- 4.3%
- Equity risk premium
- 5.0%
- Beta (default)
- 1.00
- Cost of equity
- 9.3%
- Terminal growth
- 2.5%
Factor scorecard
Insufficient data
Minimum-evidence gate: valuation methods computed: 0 of at least 1
| Factor | Value | Score | Weight used |
|---|---|---|---|
| Gross margin · Quality | 79.5% | 99 (on a fixed band) | 15% |
| EBIT margin · Quality | -8.3% | 31 (vs peers) | 12% |
| FCF margin · Quality | 4.7% | 19 (on a fixed band) | 12% |
| Revenue CAGR 3Y · Growth | 13.5% | 54 (on a fixed band) | 24% |
| Revenue growth (YoY) · Growth | 13.1% | 58 (vs peers) | 12% |
| Net debt / EBITDA · Balance sheet | unavailable | unavailable | — |
| Current ratio · Balance sheet | 0.8x | 0 (on a fixed band) | 9% |
| EV/Sales · Valuation | unavailable | unavailable | — |
| FCF yield · Valuation | 1.7% | 34 (on a fixed band) | 18% |
| Shareholder yield (distributions) · Returns | unavailable | unavailable | — |
Factors without a value were dropped; the remaining weights were renormalised.
Score groups
- Balance sheet· partial0/100 · 1/2 factors with a value
- Growth55/100 · 2/2 factors with a value
- Quality53/100 · 3/3 factors with a value
- Returns· partialunavailable · 0/1 factors with a value
- Valuation· partial34/100 · 1/2 factors with a value
A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.
Memo
Similarweb Ltd. (SMWB). Latest full fiscal year: 2025; data up to 2025-12-31.
Figures computed from the financial statements: revenue 282.6 m USD in 2025; YoY growth 13.1%; net margin -11.7%; ROE -129.6%.
Valuation cannot be computed from the available data.
Insufficient data for a verdict (valuation methods computed: 0 of at least 1).
Text generated deterministically from the figures shown; no language model. Not investment advice.
What supports the thesis
- Gross margin: 79.5%
What contradicts it
- FCF margin: 4.7%
- Current ratio: 0.8x
Not assessed (insufficient data or a ratio without meaning): Net debt / EBITDA, EV/Sales, Shareholder yield (distributions).
Versus the vertical median
Services-Computer Programming, Data Processing, Etc. (SIC 7370) · same industry (4-digit SIC) · compared with 39 companies
Multiples and returns vs the median
Price rebased to 100 (monthly, 5 years)
Companies in the vertical
| Market cap | P/E | ROE | Net margin | Revenue YoY | 1A / 3A | |
|---|---|---|---|---|---|---|
| GOOGLAlphabet Inc. | 3,552.1 bn | 15.1 | 44.3% | 50.0% | +15.1% | −10% / +118% |
| APPAppLovin Corporation | 90.0 bn | 18.3 | 210.1% | 65.9% | +70.0% | −55% / +625% |
| FLUTFlutter Entertainment plc | 14.2 bn | — | -14.3% | -7.1% | +16.6% | −61% / −48% |
| SNAPSnap Inc | 10.2 bn | — | -15.6% | -4.9% | +10.6% | −23% / −57% |
| DOCNDigitalOcean Holdings, Inc. | 9.9 bn | 281.3 | 5.1% | 3.1% | +15.5% | +89% / +184% |
| MTCHMatch Group, Inc. | 9.1 bn | 13.7 | — | 20.7% | +0.2% | +21% / +24% |
| NIQNIQ Global Intelligence plc | 6.0 bn | — | -65.3% | -8.0% | +5.7% | +29% / unavailable |
| SIFYSify Technologies Ltd | 5.8 bn | — | -4.1% | -2.0% | +9.0% | +20% / +53% |
| WIXWix.com Ltd. | 4.4 bn | 91.5 | — | 2.5% | +13.2% | −16% / −21% |
| DVDoubleVerify Holdings, Inc. | 2.1 bn | 34.0 | 5.8% | 8.2% | +13.9% | +29% / −59% |
| BZKanzhun Limited | 1.7 bn | 41.6 | 16.0% | 33.1% | +17.3% | −21% / +6% |
| WBWeibo Corporation | 1.6 bn | 3.8 | 12.1% | 25.6% | +0.1% | −35% / −36% |
| HSTMHealthstream Inc | 949.7 m | 45.4 | 6.0% | 6.6% | +4.3% | +29% / +30% |
| NXDRNextdoor Holdings, Inc | 934.4 m | — | -7.2% | -11.1% | +4.2% | unavailable / unavailable |
| CEVACeva, Inc. | 788.9 m | — | -3.6% | -9.5% | +2.5% | +30% / +29% |
| SMWBSimilarweb Ltd. | 766.1 m | — | -129.6% | -11.7% | +13.1% | +6% / +73% |
| BMBLBumble Inc. | 718.8 m | — | -85.9% | -61.8% | −9.9% | +69% / −57% |
| RXTRackspace Technology, Inc. | 716.2 m | — | — | -5.9% | −1.9% | +165% / +123% |
| HUYAHUYA Inc. | 470.7 m | — | -1.9% | -1.7% | +11.6% | −27% / −38% |
| BLNDBlend Labs, Inc. | 302.7 m | — | — | -3.3% | +6.8% | −59% / +1% |
| HCATHealth Catalyst, Inc. | 119.7 m | — | -118.1% | -90.6% | +1.5% | −47% / −78% |
| JFJ & Friends Holdings Ltd | 68.4 m | — | — | -82.9% | −66.8% | −3% / −17% |
| GOAIEva Live Inc | 31.8 m | — | -58.5% | -39.3% | +82.6% | unavailable / unavailable |
| HOLOMicroCloud Hologram Inc. | 27.2 m | — | -2.3% | -12.4% | +38.6% | −66% / −100% |
| TEADTeads Holding Co. | 27.0 m | — | -196.2% | -43.3% | +46.1% | −61% / −93% |
1- and 3-year price returns: for SMWB from daily closes (the same as the performance table), for the other companies from month-end closes.
olivLaw engine forecast
The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.
The engine has no published run for this company yet.
Valuation scenarios (editable assumptions)
Illustrative scenarios
Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.
Estimated price (USD)
| Estimated price | Bear | Base | Bull |
|---|---|---|---|
| 1 years | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable |
| 3 years | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable |
| 5 years | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable | insufficient data Total return unavailable · Per year unavailable |
AI analysis
AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.
Possibly outdated: the newest document it read is from 02 Mar 2026; since then the company filed 6-K (03 Nov 2026), 6-K (08 Oct 2026), 6-K (24 Sept 2026), 6-K (12 Aug 2026), 6-K (28 May 2026), 6-K (14 May 2026).
In brief
Similarweb is a provider of digital data and analytics that turns signals from websites and apps into structured data for business decisions and for AI-driven systems. The company has grown steadily, and in fiscal 2025 revenue reached 282.6 million USD, up 13% on the prior year 1.
SWOT
Strengths
- The company has a proprietary set of digital data built from multiple sources, and a collection and modelling cycle it describes as hard to replicate 1.
- The high share of multi-year contracts and of high-ARR customers points to a relatively predictable revenue base 1.
- Free offerings produce a steady flow of leads, and many users later move to paid subscriptions 1.
Weaknesses
- The company reports a GAAP net loss despite non-GAAP profitability and positive free cash flow 1.
- Revenue depends on renewals and expansions, and the company acknowledges it cannot accurately predict renewal rates 1.
- Growth relies on sales to large organisations, which require complex and costly sales processes 1.
Opportunities
- Embedding data into customers' workflows and AI models could open new revenue streams through APIs and MCPs 1.
- The company's estimated total addressable market is far larger than its current customer base, leaving room for geographic and segment expansion 1.
- Clients that embed Similarweb data in their own products could create more stable recurring demand 1.
Threats
- AI agents and language models could reduce reliance on search engines and familiar digital channels, changing demand for data 1.
- Competitors with proprietary data or integrated AI features could lower switching costs and attract customers 1.
- Growing regulation of data and AI governance could lengthen customer procurement cycles 1.
Risks
- Renewals and expansion of subscriptionshigh
If customers cut the number of subscriptions, choose cheaper tiers or renegotiate terms, revenue and net retention could fall 1.
- Competitive pressurehigh
Cheaper or bundled competing products could reduce demand for the company's solutions 1.
- Changing search behaviourmedium
If AI agents become the main way products are discovered, the company's data model could require significant investment 1.
- Revenue predictabilitymedium
The company acknowledges that rapid growth and shifts toward consumption or outcome-based pricing make revenue forecasting difficult 1.
- Regulatory and privacy requirementslow
Rules on data, privacy and AI governance could limit the features or data the company can offer 1.
Investment thesis
What would need to be true (bull case)
- If Similarweb data becomes a standard layer for automated decisions and AI model training, the company could sustainably grow revenue from integrations and embedded data 1.
- A base of high-ARR customers and a large share of multi-year contracts could support more predictable growth than many software companies 1.
- Non-GAAP profitability and positive free cash flow suggest the model can generate cash, which could fund product investment without additional financing 1.
What would break the thesis
- The GAAP net loss shows profitability is not yet stable, and if revenue growth slows, margins could remain under pressure 1.
- Reliance on a relatively small group of large customers for a significant part of ARR could make revenue vulnerable to budget cuts 1.
- If AI agents reduce traffic to websites and change product discovery, demand for traffic data could decline and the company might need to reorient its model 1.
What to watch
- Dollar-based net retention rate and ARR trendQ1 2027
- Number of customers with ARR of at least 100,000 USD2027
- Share of multi-year contracts in total ARRnext 10-K
- Trajectory of the GAAP net loss and free cash flow2027
Products, market & competition
AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.
Possibly outdated: the newest document it read is from 02 Mar 2026; since then the company filed 6-K (03 Nov 2026), 6-K (08 Oct 2026), 6-K (24 Sept 2026), 6-K (12 Aug 2026), 6-K (28 May 2026), 6-K (14 May 2026).
The business
Similarweb presents itself as a data business rather than only a software maker: it collects billions of web and mobile data points and, using proprietary machine learning algorithms, turns them into what it calls Similarweb Digital Data 1. This data is delivered in three ways: through its SaaS platform (Web Intelligence, App Intelligence, Retail Intelligence, Sales Intelligence, Stock Intelligence), through APIs and MCPs integrated into customer workflows, and through data embedded in other companies' products 1. As of 31 December 2025 the company had 6,128 paying customers, and 60% of ARR came from multi-year contracts 1. Its model combines free offerings, which attract users and generate leads, with paid subscriptions priced by feature set, geographic coverage and number of users 1.
The company aims to pursue growth and profitability at the same time, which it calls value innovation 1. It reached non-GAAP cash-generating profitability in 2024, but its GAAP net loss remained, at 32.9 million USD in fiscal 2025 1. Free cash flow was positive at 13.0 million USD in fiscal 2025 1. Revenue rose from 218.0 million USD in 2023 to 282.6 million USD in 2025 1.
Growth depends heavily on expanding existing accounts: at the end of 2025, 454 customers generated ARR of at least 100,000 USD, and these customers made up 63% of total ARR 1. The company relies on an inbound sales motion, which accounts for about half of new opportunities, and an outbound motion aimed at larger accounts, supported by account managers who drive upsell 1.
Segments
SaaS software (Similarweb Intelligence)
The SaaS products, including Web Intelligence, App Intelligence, Retail Intelligence, Sales Intelligence and Stock Intelligence, target strategy, analyst, marketing, sales and category management teams 1. Subscriptions are sold in pricing tiers, with a minimum one-year term that renews, and are invoiced in advance for annual increments 1.
API, MCP and data as a service (DaaS)
This line delivers data through APIs, data feeds and exports, along with bespoke integrations for clients with their own data teams 1. The company positions it as an external data foundation for advanced analytics and AI and agent-driven systems 1.
Embedded data and advisory
Customers can embed Similarweb data in their own products and services, and for unproductized problems the company offers advisory services, mainly to enterprise and strategic accounts 1.
Market context
The company estimates its total addressable market for its offerings at about 55 billion USD, derived from the potential spend of SMEs, large enterprises and investors that use alternative data 1. The estimate assumes that 80% of SMEs and 90% of large enterprises have a digital presence that would benefit from such data, a calculation the company presents as its own estimate 1. It also says the portion of this market it addresses today is still very small 1.
Demand for differentiated digital data is driven by the digital transformation of nearly all industries, by growing data volumes and by demand for automated analysis 1. The company also notes that the rise of large language models and AI agents could change how consumers discover products, which may alter brands' digital strategies 1.
Trends
- Growing use of data in business decisionstailwind
Companies increasingly recognise the value of data-driven decisions, and the volume of data collected and used keeps rising, which supports demand for external data providers such as Similarweb 1.
- Advanced analytics and artificial intelligencetailwind
Combining large data sets with machine learning creates demand for providers that build these capabilities, especially for firms without internal resources, and the company says its data suits model training pipelines 1.
- LLMs and AI agents change the customer journeymixed
If users shift from search engines to chatbots and AI agents, visibility and attribution could move to algorithm-mediated interfaces, creating uncertainty for brands that rely on digital channels, but also demand for data that AI systems can interpret 1.
- Pressure on software spendingheadwind
Closer scrutiny of software spend, vendor consolidation and tool fatigue could lengthen sales cycles or push customers toward broader platforms, which could slow growth 1.
Competitive position
The company notes it could lose position to competitors offering lower-cost or differentiated solutions that use proprietary data sets, integrated ecosystems or AI features to reduce switching costs 1. The risk is higher if features in competing products reduce the need for Similarweb's solutions or if they are sold bundled with other products 1.
The source text does not name individual competitors. The company instead describes competition in general terms, as pressure from business intelligence, marketing research, marketing analytics, sales intelligence and alternative data providers for investors, where its offerings overlap 1.
- Business intelligence and analytics software vendors
Named in the source only as a broad category, without company names, and the company says it sits at the intersection of these markets 1.
- Marketing research and audience analytics providers
The company includes them among the markets where its offerings intersect, without naming specific companies in the source 1.
- Sales intelligence and commercial data vendors
Competition here comes from sales intelligence products that may be bundled with other tools, which the company identifies as a risk 1.
- Alternative data providers for investors
The company counts them within the investor market it serves, but the source does not name specific competitors in this category 1.
Links, dependencies and risks
Who the company is tied to, from its own SEC filings (customers, suppliers, production, partners, competitors, countries, regulation), from the 5 %+ holders' statements (13D/13G) and from what other companies say about it. Click a node for its evidence; on a listed company the graph moves to it.
Loading the links…
News & filings
In the press
No news in our archive over the last 180 days.
SEC filings
- Current report (foreign issuer)03 Nov 2026
- Current report (foreign issuer)08 Oct 2026
- Current report (foreign issuer)24 Sept 2026
- Current report (foreign issuer)12 Aug 2026
- Current report (foreign issuer)28 May 2026
- Current report (foreign issuer)14 May 2026
- Current report (foreign issuer)13 May 2026
- Current report (foreign issuer)13 May 2026
- Current report (foreign issuer)23 Apr 2026
- Current report (foreign issuer)26 Mar 2026
Sources
- [1] Form 20-F, fiscal year ended 2025-12-31 · SEC / Similarweb Ltd. · 02 Mar 2026
Figures computed by olivLaw from SEC filings and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.