olivlawolivlaw

olivLaw · US equity research

BRC Inc. BRCC

Beverages · SIC 2080 · Vertical: Beverages (SIC 2080)

9.75USD−0.20% · 1 dayClose 04 Nov 2026

BRC Inc. is a Veteran-founded premium coffee and energy drink company selling through Wholesale, DTC and Outposts channels. Net revenue reached 398.3 million USD in fiscal 2025, and in the second quarter of 2026 revenue rose 12.8%.

The AI analysis may be outdated: new filings came after its sources (see the «AI analysis» section).

At the close of 04 Nov 2026, BRC Inc. (BRCC) stock was 9.75 USD (−0.20% on the day), with market capitalisation 903.4 k USD, beta 0.88, 52-week range 6.25–17.80 USD. Latest reported quarter (Q3 2026): revenue of 108.0 m USD (+7.3% YoY), net income of -3.3 m USD, diluted EPS -0.28 USD.

Data as of · AI analysis dated · Source: SEC filings and closing prices, computed by olivLaw.

Market cap
903.4 k USD
shares as of 31 Dec 2021
P/E (TTM)
unavailable
Diluted EPS TTM -0.29 · TTM to 30 Sept 2026
E/P (TTM)
-2.97%
TTM to 30 Sept 2026
Dividend yield
unavailable
Beta (2y)
0.88
Volatility (1y) 79%
52-week range
6.2517.80

Price history

Loading chart…

Technical reading

RSI (14)
42.3
weak (30–45)
Bollinger (20, 2)
8.72 – 12.98
in the lower half of the band · %B 0.24 · band width 39.3%
SMA 50 / 200
9.70 / 10.24
mixed trend
MACD (12, 26, 9)
0.45 / 0.59
MACD below signal

Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).

Performance

CompanyS&P 500vs S&P 500Vertical median
1 month+3.2%−1.1%+4.3 pp—
3 months−3.5%−0.5%−3.0 pp—
6 months−22.6%+4.4%−27.0 pp—
Year to date−12.2%+12.3%−24.5 pp—
1 year−26.1%+13.5%−39.7 pp+6.7%
3 years−69.2%+76.4%−145.7 pp−22.9%
5 yearsunavailable+63.7%unavailable—
Max drawdown (1y)
−54.8%
21 May 2026 → 31 Aug 2026
Max drawdown (5y)
−98.1%
11 Apr 2022 → 23 Feb 2026
Compound annual growth (5y)
unavailable
S&P 500 +10.4%

Price returns, dividends excluded.

Quarterly results

Latest quarter: Q3 2026 · 30 Sept 2026

Revenue
108.0 m USD
+7.3% YoY
Net income
-3.3 m USD
unavailable YoY
Diluted EPS
-0.28
unavailable YoY
net / operating
-3.1% / -6.9%

Quarterly margins

Quarterly statements · USD

Fiscal yearQ4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26Q3 '26
Revenue105.9 m90.0 m94.8 m100.7 m112.7 m109.2 m107.0 m108.0 m
Cost of revenue65.5 m57.5 m62.7 m63.6 m76.6 m73.1 m70.5 m67.9 m
Gross profit40.4 m32.5 m32.2 m37.1 m36.2 m36.1 m36.5 m40.1 m
Operating income-2.2 m-5.4 m-12.6 m518.0 k-7.1 m1.3 m1.1 m-7.5 m
Depreciation & amortisation2.6 m2.6 m4.0 m ≈3.1 m ≈2.6 m2.2 m2.0 m ≈1.8 m ≈
Interest expense4.5 m2.4 m1.8 m1.7 m1.6 m1.2 m1.3 m1.1 m
Pre-tax income-6.7 m-7.8 m-14.5 m-1.2 m-8.6 m79.0 k-153.0 k-8.6 m
Income tax21.0 k44.0 k44.0 k44.0 k033.0 k33.0 k33.0 k
Net income-2.5 m-2.9 m-5.3 m-486.0 k-3.2 m-15.0 k-103.0 k-3.3 m
Diluted EPS-0.03 ≈-0.04-0.07-0.05-0.01 ≈0.000.00-0.28
Operating cash flow2.2 m-4.1 m-3.3 m ≈6.4 m ≈-8.7 m6.8 m5.9 m ≈-2.2 m ≈
Capex1.7 m1.2 m974.0 k ≈817.0 k ≈696.0 k630.0 k463.0 k ≈501.0 k ≈

≈ derived quarter (cumulative difference / share-days average)

E/P over time

E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.

Fiscal years

Fiscal year2019202020212022202320242025
Revenue82.1 m163.9 m233.1 m301.3 m395.6 m391.5 m398.3 m
Revenue YoYunavailable+99.6%+42.2%+29.3%+31.3%−1.0%+1.7%
Net income-772.0 k4.3 m-13.8 m-82.9 m-16.7 m-3.0 m-11.9 m
Net income YoYunavailableunavailable−420.4%unavailableunavailableunavailableunavailable
Diluted EPSunavailableunavailableunavailable-1.62-0.27-0.04-0.13
Diluted EPS YoYunavailableunavailableunavailableunavailableunavailableunavailableunavailable
net %-0.9%2.6%-5.9%-27.5%-4.2%-0.8%-3.0%
Free cash flow3.1 m1.8 m-27.0 m-146.6 m-52.2 m2.6 m-13.5 m

Reported results vs expectations

Loading…

Balance sheet & financial health

Fiscal year 2025 · 31 Dec 2025

Cash
4.3 m USD
Financial debt
34.7 m USD
Net debt
30.4 m USD
Equity
68.0 m USD
Total assets
209.2 m USD
Debt / equity
0.51x
Current ratio
1.32x
ROE
-20.3%
ROA
-5.5%
FCF margin
-3.4%

Financial statements (source on every figure)

Revenue and net income (USD)

Margins

Income statement · USD

Revenue
2023
395.6 m
2024
391.5 m
2025
398.3 m

SEC (XBRL)· 02 Mar 2026verified

Cost of revenue
2023
270.2 m
2024
230.3 m
2025
260.3 m

SEC (XBRL)· 02 Mar 2026verified

Gross profit
2023
125.4 m
2024
161.2 m
2025
137.9 m

SEC (XBRL)· 02 Mar 2026verified

Operating income
2023
-50.2 m
2024
3.8 m
2025
-24.6 m

SEC (XBRL)· 02 Mar 2026verified

Depreciation & amortisation
2023
7.3 m
2024
10.1 m
2025
12.2 m

SEC (XBRL)· 02 Mar 2026verified

EBITDA
2023
-42.9 m ≈
2024
13.9 m ≈
2025
-12.4 m ≈

SEC (XBRL)· 02 Mar 2026derived

Interest expense
2023
6.3 m
2024
11.3 m
2025
7.5 m

SEC (XBRL)· 02 Mar 2026verified

Pre-tax income
2023
-56.5 m
2024
-7.5 m
2025
-32.1 m

SEC (XBRL)· 02 Mar 2026verified

Income tax
2023
185.0 k
2024
172.0 k
2025
132.0 k

SEC (XBRL)· 02 Mar 2026verified

Net income
2023
-16.7 m
2024
-3.0 m
2025
-11.9 m

SEC (XBRL)· 02 Mar 2026verified

Diluted EPS
2023
-0.27
2024
-0.04
2025
-0.13

SEC (XBRL)· 02 Mar 2026verified

Weighted average diluted shares
2023
60.9 m
2024
71.1 m
2025
95.2 m

SEC (XBRL)· 02 Mar 2026verified

Balance sheet · USD

Cash
2023
12.4 m
2024
6.8 m
2025
4.3 m

SEC (XBRL)· 02 Mar 2026verified

Receivables
2023
25.2 m
2024
33.6 m
2025
35.1 m

SEC (XBRL)· 02 Mar 2026verified

Inventories
2023
56.5 m
2024
42.6 m
2025
49.7 m

SEC (XBRL)· 02 Mar 2026verified

Current assets
2023
107.7 m
2024
95.5 m
2025
100.3 m

SEC (XBRL)· 02 Mar 2026verified

Property, plant & equipment, net
2023
—
2024
—
2025
—

SEC (XBRL)· 16 Mar 2022verified

Intangibles (excl. goodwill)
2023
418.0 k
2024
359.0 k
2025
300.0 k

SEC (XBRL)· 02 Mar 2026verified

Total assets
2023
235.8 m
2024
227.4 m
2025
209.2 m

SEC (XBRL)· 02 Mar 2026verified

Accounts payable
2023
33.6 m
2024
38.8 m
2025
34.7 m

SEC (XBRL)· 02 Mar 2026verified

Short-term debt
2023
2.3 m
2024
2.0 m
2025
2.4 m

SEC (XBRL)· 02 Mar 2026verified

Long-term debt
2023
68.7 m
2024
63.0 m
2025
32.3 m

SEC (XBRL)· 02 Mar 2026verified

Current liabilities
2023
84.1 m
2024
75.2 m
2025
76.1 m

SEC (XBRL)· 02 Mar 2026verified

Total liabilities
2023
189.3 m
2024
177.9 m
2025
141.2 m

SEC (XBRL)· 02 Mar 2026verified

Equity
2023
46.5 m
2024
49.5 m
2025
68.0 m

SEC (XBRL)· 02 Mar 2026verified

Cash flow · USD

Operating cash flow
2023
-25.0 m
2024
11.3 m
2025
-9.8 m

SEC (XBRL)· 02 Mar 2026verified

Capex
2023
27.2 m
2024
8.7 m
2025
3.7 m

SEC (XBRL)· 02 Mar 2026verified

Free cash flow
2023
-52.2 m ≈
2024
2.6 m ≈
2025
-13.5 m ≈

SEC (XBRL)· 02 Mar 2026derived

Investing cash flow
2023
-21.5 m
2024
-7.7 m
2025
1.4 m

SEC (XBRL)· 02 Mar 2026verified

Financing cash flow
2023
21.4 m
2024
-10.7 m
2025
5.9 m

SEC (XBRL)· 02 Mar 2026verified

Dividends paid
2023
0
2024
—
2025
—

SEC (XBRL)· 06 Mar 2024verified

Share repurchases
2023
0
2024
0
2025
—

SEC (XBRL)· 03 Mar 2025verified

Computed indicators

Growth

Revenue growth (YoY)
1.7%
computed by olivLawFY 2025
Revenue CAGR 3Y
9.7%
computed by olivLawFY 2022 → FY 2025
Revenue CAGR 5Y
19.4%
computed by olivLawFY 2020 → FY 2025
EBIT growth (YoY)
-739.2%
computed by olivLawFY 2025
Net income growth (YoY)
unavailable
the base of the ratio is not positive
Net income CAGR 3Y
unavailable
the base of the ratio is not positive
Net income CAGR 5Y
unavailable
the base of the ratio is not positive
EPS growth (YoY)
unavailable
the base of the ratio is not positive
EPS CAGR 3Y
unavailable
the base of the ratio is not positive
EPS CAGR 5Y
unavailable
input data missing
FCF growth (YoY)
-609.8%
computed by olivLawFY 2025

Profitability

Gross margin
34.1%
computed by olivLawTTM to 30 Sept 2026
EBITDA margin
-0.8%
computed by olivLawTTM to 30 Sept 2026
EBIT margin
-2.8%
computed by olivLawTTM to 30 Sept 2026
Net margin
-1.5%
computed by olivLawTTM to 30 Sept 2026
FCF margin
-0.1%
computed by olivLawTTM to 30 Sept 2026

Returns

ROE
-14.2%
computed by olivLawTTM to 30 Sept 2026 · balance sheet at 30 Sept 2026
ROA
-3.3%
computed by olivLawTTM to 30 Sept 2026 · balance sheet at 30 Sept 2026
ROIC
-10.8%
computed by olivLawTTM to 30 Sept 2026 · balance sheet at 30 Sept 2026
ROCE
-11.5%
computed by olivLawTTM to 30 Sept 2026 · balance sheet at 30 Sept 2026
Payout ratio (EPS)
unavailable
input data missing
Payout ratio (FCF)
unavailable
input data missing

Balance sheet

Net debt
22.2 m USD
computed by olivLawbalance sheet at 30 Sept 2026
Net debt / EBITDA
unavailable
insufficient data
Debt / equity
0.7x
computed by olivLawbalance sheet at 30 Sept 2026
Interest coverage
-2.3x
computed by olivLawTTM to 30 Sept 2026

Liquidity

Current ratio
1.6x
computed by olivLawbalance sheet at 30 Sept 2026
Quick ratio
1.0x
computed by olivLawbalance sheet at 30 Sept 2026
Cash ratio
0.1x
computed by olivLawbalance sheet at 30 Sept 2026

Cash

Operating cash flow
1.7 m USD
computed by olivLawTTM to 30 Sept 2026
Capital expenditure
2.3 m USD
computed by olivLawTTM to 30 Sept 2026
Free cash flow
-613.0 k USD
computed by olivLawTTM to 30 Sept 2026
FCF conversion
unavailable
insufficient data
Cash conversion
unavailable
insufficient data

Efficiency

Days sales outstanding
28 days
computed by olivLawTTM to 30 Sept 2026 · balance sheet at 30 Sept 2026
Days inventory outstanding
60 days
computed by olivLawTTM to 30 Sept 2026 · balance sheet at 30 Sept 2026
Days payables outstanding
40 days
computed by olivLawTTM to 30 Sept 2026 · balance sheet at 30 Sept 2026
Cash conversion cycle
49 days
computed by olivLawTTM to 30 Sept 2026 · balance sheet at 30 Sept 2026

Market and valuation

Market capitalisation
903.4 k USD
computed by olivLawbalance sheet at 30 Sept 2026
Enterprise value
23.1 m USD
computed by olivLawbalance sheet at 30 Sept 2026
Market cap / net income TTM
unavailable
insufficient data
P/E (TTM)
unavailable
insufficient data
Earnings yield
-3.0%
computed by olivLawTTM to 30 Sept 2026
P/B
0.0x
computed by olivLawbalance sheet at 30 Sept 2026
P/S
0.0x
computed by olivLawTTM to 30 Sept 2026 · balance sheet at 30 Sept 2026
EV/EBITDA
unavailable
insufficient data
EV/EBIT
unavailable
insufficient data
EV/Sales
0.1x
computed by olivLawTTM to 30 Sept 2026 · balance sheet at 30 Sept 2026
P/FCF
unavailable
the base of the ratio is not positive
FCF yield
-67.9%
computed by olivLawTTM to 30 Sept 2026 · balance sheet at 30 Sept 2026
Dividend yield
unavailable
input data missing
Shareholder yield (distributions)
unavailable
input data missing

1 indicators that do not apply to the sector.

Valuation

olivLaw classification

Insufficient data
What is missing
  • score weight coverage: 43.8% of at least 60%

A scoring methodology on indicators and valuation, not investment advice.

Closing price

9.75 USD

04 Nov 2026Source: olivLaw, closing series

Market cap: 903.4 k USD

Key indicators

Market capitalisation
903.4 k USD
computed by olivLawbalance sheet at 30 Sept 2026
P/E (TTM)
unavailable
insufficient data
P/B
0.0x
computed by olivLawbalance sheet at 30 Sept 2026
EV/EBITDA
unavailable
insufficient data
ROE
-14.2%
computed by olivLawTTM to 30 Sept 2026 · balance sheet at 30 Sept 2026
Net margin
-1.5%
computed by olivLawTTM to 30 Sept 2026
Revenue growth (YoY)
1.7%
computed by olivLawFY 2025
Dividend yield
unavailable
input data missing

Coverage and freshness

32/37 reporting lines present
Latest full fiscal year: 2025
Latest reported period: 30 Sept 2026
Latest balance sheet date: 30 Sept 2026
Source: SEC (XBRL)published 02 Nov 2026
verified 830derived 68

Score by group

44% · Insufficient data

Estimated value range

Low
961.88
USD per share
Mid
1,610.48
USD per share
High
3,934.25
USD per share
Price: 9.75 USD
The price is below the range
Potential to the central value: 16,417.7% (value / price − 1)
Margin of safety: 99.4% (1 − price / value)
Agreement between methods: single method · 1 methods used · 1 independent bases

The combined range = the median of the valid methods' low, central and high values; it is not a probability interval and does not cover every result. Envelope of all methods: 961.88 – 3,934.25 USD.

Valuation assumptions are editorial choices, not measured; beta is not measured.

Method ranges (USD per share)

— — Mid · ▏ Price

Valuation methods

  • DCF (discounted cash flow)961.88 – 3,934.25 (Mid 1,610.48)
    WACC 5.2% · starting FCFF 3.8 m USD · terminal value share of EV 88%
    The WACC × g sensitivity gives the method's bounds; these are not probabilities.
    Reverse DCF: no growth between −30% and +40% justifies the price
  • Peers: EV/EBITDAunavailable · the base of the ratio is not positive
  • Peers: P/Eunavailable · the base of the ratio is not positive
  • Dividend discount (DDM)unavailable · input data missing
Multiple comparisons use the SIC vertical: Beverages (SIC 2080)

Classification (SIC) comparables group by industry code, not by economic activity; the direct group is an editorial selection by activity. Members' multiples are on their own trailing twelve months, at their own latest close.

Assumptions (illustrative, editorial)

Risk-free rate
4.3%
Equity risk premium
5.0%
Beta (default)
1.00
Cost of equity
9.3%
Terminal growth
2.5%

Factor scorecard

Insufficient data

Minimum-evidence gate: score weight coverage: 43.8% of at least 60%

FactorValueScoreWeight used
ROIC · Quality-10.8%15 (vs peers)24%
Net margin · Quality-1.5%41 (vs peers)14%
FCF conversion · Qualityunavailableunavailable—
Revenue CAGR 3Y · Growth9.7%81 (on a fixed band)19%
EPS CAGR 3Y · Growthunavailableunavailable—
Net debt / EBITDA · Balance sheetunavailableunavailable—
Interest coverage · Balance sheet-2.3x0 (on a fixed band)14%
Current ratio · Balance sheet1.6x66 (on a fixed band)10%
P/E (TTM) · Valuationunavailableunavailable—
EV/EBITDA · Valuationunavailableunavailable—
FCF yield · Valuation-67.9%0 (on a fixed band)19%
Shareholder yield (distributions) · Returnsunavailableunavailable—
Payout ratio (FCF) · Returnsunavailableunavailable—

Factors without a value were dropped; the remaining weights were renormalised.

Score groups

  • Balance sheet26/100 · 2/3 factors with a value
  • Growth· partial81/100 · 1/2 factors with a value
  • Quality25/100 · 2/3 factors with a value
  • Returns· partialunavailable · 0/2 factors with a value
  • Valuation· partial0/100 · 1/3 factors with a value

A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.

Memo

BRC Inc. (BRCC). Latest full fiscal year: 2025; data up to 2026-09-30.

Figures computed from the financial statements: revenue 398.3 m USD in 2025; YoY growth 1.7%; net margin -1.5%; ROE -14.2%.

The estimated value range is 961.88–3,934.25 USD per share (median of 1 methods, agreement: single method); assumptions are illustrative. Against the central value of 1,610.48 USD, the price of 9.75 USD leaves a potential of 16,417.7% (value / price − 1) and a margin of safety of 99.4% (1 − price / value). The range is the median of the methods' low, central and high values, not a probability interval.

Insufficient data for a verdict (score weight coverage: 43.8% of at least 60%).

Text generated deterministically from the figures shown; no language model. Not investment advice.

What supports the thesis

  • Revenue CAGR 3Y: 9.7%
  • The price is below the estimated value range

What contradicts it

  • ROIC: -10.8%
  • Interest coverage: -2.3x
  • FCF yield: -67.9%

Not assessed (insufficient data or a ratio without meaning): FCF conversion, EPS CAGR 3Y, Net debt / EBITDA, P/E (TTM), EV/EBITDA, Shareholder yield (distributions), Payout ratio (FCF).

Versus the vertical median

Beverages (SIC 2080) · same industry (4-digit SIC) · compared with 17 companies

Multiples and returns vs the median

P/E
—
vertical median 32.9x
EV/EBITDA
—
vertical median 23.8x
P/S
0.0x
vertical median 2.4x
below median (−99.9%)
P/B
0.0x
vertical median 3.2x
below median (−99.4%)
ROE
-14.2%
vertical median 17.4%
below median (−181.7%)
Net margin
-1.5%
vertical median 7.1%
below median (−121.5%)
EBIT margin
-2.8%
vertical median 14.8%
below median (−118.7%)
Revenue YoY
1.7%
vertical median 0.3%
above median (+561.0%)
Net debt/EBITDA
—
vertical median 2.4x
Dividend yield
—
vertical median 2.3%

Price rebased to 100 (monthly, 5 years)

Companies in the vertical

Market capP/EROENet marginRevenue YoY1A / 3A
KOCoca Cola Co412.1 bn28.242.6%28.7%+1.9%+31% / +64%
DEODIAGEO plc237.6 bn92.424.0%9.1%+0.3%+7% / −30%
PEPPepsico Inc194.1 bn18.750.1%10.8%+2.3%−4% / −15%
KDPKeurig Dr Pepper Inc.50.1 bn37.25.7%7.1%+8.2%+32% / +17%
BF-ABrown Forman Corp14.9 bn20.318.1%18.4%−1.2%+10% / −48%
PRMBPrimo Brands Corp7.6 bn79.43.2%1.5%+29.3%+34% / +46%
COCOThe Vita Coco Company, Inc.3.7 bn32.932.0%15.7%+18.2%+23% / +133%
WESTWestrock Coffee Company1.0 bn——-4.9%+39.8%+138% / +13%
BUDABuda Juice, Inc.83.2 m34.519.3%17.1%+11.8%unavailable / unavailable
SRXHSRX Global Inc.18.0 m—-70.8%-254.8%−81.3%−96% / −100%
WVVIWillamette Valley Vineyards, Inc.8.3 m—-3.3%-5.9%−6.5%−37% / −68%
YHCLQR House Inc.2.9 m0.2-88.2%-1,589.2%−37.4%−98% / −100%
IPSTIp Strategy Holdings, Inc.2.3 m—-2,713.2%-2,064.0%+20.4%−98% / unavailable
EDVAEndovia Health Sciences, Inc.1.2 m——-53,856.5%−90.9%−96% / −100%
BRCCBRC Inc.903.4 k—-14.2%-1.5%+1.7%−26% / −69%
IBGInnovation Beverage Group Limited593.4 k——-223.4%−5.1%−94% / unavailable
ABEVAmbev S.A.——16.6%17.6%−1.4%+9% / +1%
STZConstellation Brands, Inc.——23.9%20.9%−10.5%+7% / −40%

1- and 3-year price returns: for BRCC from daily closes (the same as the performance table), for the other companies from month-end closes.

olivLaw engine forecast

The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.

The engine has no published run for this company yet.

Valuation scenarios (editable assumptions)

Illustrative scenarios

Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.

Bear
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Base
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Bull
Allowed range: -50 … 50%
Allowed range: -100 … 100%
Allowed range: 0 … 100
Allowed range: -10 … 20%
Allowed range: 0 … 100%
Nothing is saved.

Estimated price (USD)

Estimated priceBearBaseBull
1 years
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
3 years
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
5 years
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
insufficient data
Total return unavailable · Per year unavailable
What moves the 3-year price the most

    AI analysis

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    Possibly outdated: the newest document it read is from 03 Aug 2026; since then the company filed 8-K (02 Nov 2026 · results), 10-Q (02 Nov 2026).

    In brief

    BRC Inc. is a Veteran-founded premium coffee and energy drink company selling through Wholesale, DTC and Outposts channels. Net revenue reached 398.3 million USD in fiscal 2025 1, and in the second quarter of 2026 revenue rose 12.8% 3.

    SWOT

    Strengths

    • A strong brand tied to a mission supporting Veterans and a proprietary media presence that supports customer loyalty 1.
    • An omnichannel model with three channels and a committed subscriber base reduces reliance on any single channel 1.
    • Revenue growth in 2026 and improving Adjusted EBITDA point to execution in line with the plan 3.

    Weaknesses

    • A history of net losses and a priority on growth over profitability 1.
    • Gross margin under pressure from green coffee costs and tariffs 3.
    • The Outposts channel performs weakly and may require closures of some locations 12.

    Opportunities

    • Expanding FDM and specialty retail distribution could add volume and visibility 12.
    • Growth in Black Rifle Energy and RTD coffee could diversify revenue 1.
    • Efficiency savings and lower coffee costs could improve margin in the second half of the year 23.

    Threats

    • Competition from large companies with far greater marketing and distribution resources 1.
    • Negative publicity can harm the brand regardless of accuracy and lead to lost customers 1.
    • Shifts in consumer behavior toward retail could cannibalize the DTC channel 1.

    Risks

    • Brand reputationhigh

      The brand is tied to political values and media content, and controversies could lead to boycotts and lost customers 1.

    • Green coffee costshigh

      Rising raw material costs and tariffs could reduce gross margin if not offset by pricing 13.

    • Dependence on large retailersmedium

      The Wholesale channel relies on a small number of FDM partners, and losing one could significantly reduce revenue 1.

    • Channel cannibalizationmedium

      Customers moving from DTC to retail could result in lower total growth than expected 1.

    • Limited operating historylow

      The short operating history makes future growth hard to estimate, and past revenue does not guarantee future results 1.

    Investment thesis

    What would need to be true (bull case)

    • If Wholesale distribution keeps growing and DTC sustains its 2026 pace, revenue could exceed the annual growth target 23.
    • Margin improvement in the second half, supported by lower coffee costs, could lift Adjusted EBITDA 3.
    • The brand and subscriber community give a loyalty advantage that can support repeat sales 1.

    What would break the thesis

    • Gross margin fell in 2025 and raw material pressures could persist, limiting the gain from higher volumes 13.
    • The company has reported net losses in several years, and profitability depends on the success of its efficiency plan 13.
    • Large competitors have far greater resources and could respond aggressively with pricing or shelf promotions 1.

    What to watch

    • Gross margin development against 2026 guidanceQ3 2026
    • Growth of Wholesale and DTC revenue in the second half of the yearQ4 2026
    • Delivery of the 2026 Adjusted EBITDA guidance2026

    Products, market & competition

    AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.

    Possibly outdated: the newest document it read is from 03 Aug 2026; since then the company filed 8-K (02 Nov 2026 · results), 10-Q (02 Nov 2026).

    The business

    BRC Inc. operates through the Black Rifle Coffee brand, a premium coffee and energy drink company based in Utah that pairs its products with in-house media content. The company has one reportable segment made of three channels: Wholesale (FDM and specialty retail), DTC (including the Coffee Club subscription) and Outposts (company-operated and franchised cafes) 1. The brand has grown from roast coffee into single-serve coffee, RTD coffee and Black Rifle Energy, launched in late 2024 1.

    Segments

    DTC

    The company's own online channel, which fell to 117.6 million USD in 2025 1, but returned to growth in Q2 2026 with a 13.6% increase 3, mainly through third-party digital marketplaces while subscription revenue declined.

    Outposts

    Company-operated and franchised cafes, with sales of 22.6 million USD in 2025 1. The company describes this channel as stabilizing and says underperforming Outposts could be closed, with investment shifted toward Wholesale 12.

    Market context

    The company competes in the U.S. coffee and energy drink markets, where competition is intense and price, flavor, packaging and shelf space matter 1. Roast coffee and RTD coffee are contested by established brands, and dependence on FDM retailers is central to growth 1. Seasonality is moderate, with the first quarter usually weaker and the fourth quarter stronger 1.

    Trends

    • Wholesale shelf expansiontailwind

      Wholesale growth comes from adding customers and more shelf presence, which could support revenue if distribution keeps expanding 2.

    • DTC recoverymixed

      DTC sales grew in 2026 through third-party marketplaces, but marketplace fees rise with volume and could weigh on margin.

    • Green coffee costs and tariffsheadwind

      Higher green coffee costs and tariffs pressured gross margin, and the company expects improvement in the second half if input costs ease 3.

    • Operational efficiencytailwind

      The Operational Improvement Plan reduced shipping and personnel costs, and realized savings rose in 2026 23.

    Competitive position

    Competitors include large international food and beverage companies such as Nestlé, Starbucks, Monster and Pepsi, plus private-label brands and smaller high-growth firms 1. Many of them have far greater financial, marketing and distribution resources than BRC Inc. 1. The company differentiates through its portfolio, brand, in-house media and subscriber base 1.

    • Nestlé

      Large competitor with greater financial and distribution resources, active in coffee and other beverages 1.

    • StarbucksSBUX

      Established coffee brand with strong recognition and its own cafe network 1.

    • MonsterMNST

      Direct competitor in energy drinks with a strong retail presence 1.

    • PepsiPEP

      Large beverage company competing in RTD and energy categories 1.

    News & filings

    In the press

    No news in our archive over the last 180 days.

    SEC filings

    Sources

    1. [1] Form 10-K, fiscal year ended 2025-12-31 · SEC / BRC Inc. · 02 Mar 2026
    2. [2] Form 10-Q, quarter ended 2026-06-30 · SEC / BRC Inc. · 03 Aug 2026
    3. [3] Form 8-K, results release (exhibit 99.1) · SEC / BRC Inc. · 03 Aug 2026

    Figures computed by olivLaw from SEC filings and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.