olivLaw · US equity research
Wix.com Ltd. WIX
Services-Computer Programming, Data Processing, Etc. · SIC 7370 · Vertical: Services-Computer Programming, Data Processing, Etc. (SIC 7370)
Wix.com Ltd. is a global, cloud-based platform for creating and managing digital presence, serving self-creators, agencies and enterprises under a SaaS model. The company closed fiscal 2025 with revenue of 1.99 billion USD, up 13%, and its AI builder Wix Harmony and the Base44 acquisition could matter for its next growth phase.
The AI analysis may be outdated: new filings came after its sources (see the «AI analysis» section).
At the close of 04 Nov 2026, Wix.com Ltd. (WIX) stock was 80.52 USD (+7.79% on the day), with market capitalisation 4.4 bn USD, P/E 91.5 on diluted EPS of 0.88 USD over the last 12 months, beta 1.03, 52-week range 40.43–139.50 USD.
Data as of · AI analysis dated · Source: SEC filings and closing prices, computed by olivLaw.
Price history
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Technical reading
- RSI (14)
- 55.9
- strong (55–70)
- Bollinger (20, 2)
- 71.63 – 83.35
- in the upper half of the band · %B 0.76 · band width 15.1%
- SMA 50 / 200
- 78.02 / 70.51
- uptrend (price > SMA50 > SMA200)
- MACD (12, 26, 9)
- 0.50 / 0.65
- MACD below signal
Indicators describe past prices; on their own they do not predict direction. On our history the RSI ≤ 40 filter added no return (see the signals methodology).
Performance
| Company | S&P 500 | vs S&P 500 | Vertical median | |
|---|---|---|---|---|
| 1 month | +8.7% | −1.1% | +9.8 pp | — |
| 3 months | +24.7% | −0.5% | +25.2 pp | — |
| 6 months | +7.6% | +4.4% | +3.3 pp | — |
| Year to date | −22.5% | +12.3% | −34.8 pp | — |
| 1 year | −42.1% | +13.5% | −55.6 pp | −9.8% |
| 3 years | −8.1% | +76.4% | −84.6 pp | −0.3% |
| 5 years | −58.6% | +63.7% | −122.2 pp | — |
Price returns, dividends excluded.
Quarterly results
ESEF annual reports carry no quarters: the results are annual (below).
E/P over time
E/P = trailing-12-month diluted EPS / price at quarter end. E/P is the inverse of P/E and stays defined when earnings are negative.
Today's P/E sits at the 33 percentile of its own 3-quarter history (min 90.9, median 118.1, max 215.8; quarters with earnings only).
Fiscal years
| Fiscal year | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 603.7 m | 757.7 m | 984.4 m | 1.3 bn | 1.4 bn | 1.6 bn | 1.8 bn | 2.0 bn |
| Revenue YoY | +41.8% | +25.5% | +29.9% | +29.0% | +9.3% | +12.5% | +12.7% | +13.2% |
| Net income | -37.1 m | -87.7 m | -166.9 m | -117.2 m | -424.9 m | 33.1 m | 138.3 m | 50.6 m |
| Net income YoY | unavailable | unavailable | unavailable | unavailable | unavailable | unavailable | +317.4% | −63.4% |
| Diluted EPS | unavailable | unavailable | -3,070.00 | -2.06 | -7.33 | 0.57 | 2.36 | 0.88 |
| Diluted EPS YoY | unavailable | unavailable | unavailable | unavailable | unavailable | unavailable | +314.0% | −62.7% |
| net % | -6.1% | -11.6% | -17.0% | -9.2% | -30.6% | 2.1% | 7.9% | 2.5% |
| Free cash flow | 102.0 m | 128.1 m | 129.6 m | unavailable | unavailable | unavailable | unavailable | unavailable |
Reported results vs expectations
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Balance sheet & financial health
Fiscal year 2025 · 31 Dec 2025
- Cash
- 311.4 m USD
- Financial debt
- unavailable USD
- Net debt
- unavailable USD
- Equity
- -366.0 m USD
- Total assets
- 2.6 bn USD
- Debt / equity
- unavailable
- Current ratio
- 1.19x
- ROE
- unavailable
- ROA
- 2.2%
- FCF margin
- unavailable
Financial statements (source on every figure)
Revenue and net income (USD)
Margins
Income statement · USD
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Revenue | 984.4 m | 1.3 bn | 1.4 bn | 1.6 bn | 1.8 bn | 2.0 bn | SEC (XBRL)· 05 Mar 2026verified |
| Cost of revenue | 313.0 m | 488.6 m | 526.2 m | 512.5 m | 564.6 m | 636.4 m | SEC (XBRL)· 05 Mar 2026verified |
| Gross profit | 671.3 m | 781.1 m | 861.4 m | 1.0 bn | 1.2 bn | 1.4 bn | SEC (XBRL)· 05 Mar 2026verified |
| Research & development | 320.3 m | 424.9 m | 482.9 m | 481.3 m | 495.3 m | 645.5 m | SEC (XBRL)· 05 Mar 2026verified |
| Operating income | -199.1 m | -325.5 m | -285.4 m | -24.4 m | 100.1 m | 1.8 m | SEC (XBRL)· 05 Mar 2026verified |
| Pre-tax income | -151.9 m | -53.0 m | -467.8 m | 37.8 m | 151.9 m | 1.1 m | SEC (XBRL)· 05 Mar 2026verified |
| Income tax | 15.0 m | 64.2 m | -43.0 m | 4.7 m | 13.6 m | -51.0 m | SEC (XBRL)· 05 Mar 2026verified |
| Net income | -166.9 m | -117.2 m | -424.9 m | 33.1 m | 138.3 m | 50.6 m | SEC (XBRL)· 05 Mar 2026verified |
| Diluted EPS | -3,070.00 | -2.06 | -7.33 | 0.57 | 2.36 | 0.88 | SEC (XBRL)· 05 Mar 2026verified |
| Weighted average diluted shares | 54.4 m | 57.0 m | 58.0 m | 58.4 m | 60.0 m | 57.7 m | SEC (XBRL)· 05 Mar 2026verified |
Balance sheet · USD
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Cash | 168.9 m | 451.4 m | 244.7 m | 609.6 m | 660.9 m | 311.4 m | SEC (XBRL)· 05 Mar 2026verified |
| Receivables | 23.7 m | 30.4 m | 42.1 m | 57.4 m | 44.7 m | 41.5 m | SEC (XBRL)· 05 Mar 2026verified |
| Current assets | 1.1 bn | 1.4 bn | 1.1 bn | 1.1 bn | 1.3 bn | 1.3 bn | SEC (XBRL)· 05 Mar 2026verified |
| Property, plant & equipment, net | 35.9 m | 50.4 m | 108.7 m | 136.9 m | 128.2 m | 114.4 m | SEC (XBRL)· 05 Mar 2026verified |
| Goodwill | 24.2 m | 49.3 m | 49.3 m | 49.3 m | 49.3 m | 135.0 m | SEC (XBRL)· 05 Mar 2026verified |
| Intangibles (excl. goodwill) | 19.3 m | 40.2 m | 34.0 m | 28.0 m | 22.1 m | 31.8 m | SEC (XBRL)· 05 Mar 2026verified |
| Total assets | 1.9 bn | 2.1 bn | 1.8 bn | 1.8 bn | 1.9 bn | 2.6 bn | SEC (XBRL)· 05 Mar 2026verified |
| Accounts payable | 79.9 m | 114.6 m | 96.1 m | 38.3 m | 47.1 m | 74.8 m | SEC (XBRL)· 05 Mar 2026verified |
| Current liabilities | 631.5 m | 774.3 m | 1.2 bn | 789.0 m | 1.5 bn | 1.1 bn | SEC (XBRL)· 05 Mar 2026verified |
| Total liabilities | 1.6 bn | 1.9 bn | 2.0 bn | 1.9 bn | 2.0 bn | 3.0 bn | SEC (XBRL)· 05 Mar 2026verified |
| Equity | 287.2 m † | 145.7 m † | -263.2 m † | -54.5 m † | -78.8 m † | -366.0 m † | SEC (XBRL)· 05 Mar 2026verified |
| Shares outstanding at year end | 56.0 m | 57.3 m | 56.3 m | 57.2 m | 56.1 m | 55.0 m | SEC (XBRL)· 05 Mar 2026verified |
† equity attributable to the parent's shareholders: in these years the issuer no longer reports the total including non-controlling interests.
Cash flow · USD
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Source (latest year) |
|---|---|---|---|---|---|---|---|
| Operating cash flow | 148.0 m | 65.7 m | 37.2 m | 248.2 m | 497.4 m | 582.9 m | SEC (XBRL)· 05 Mar 2026verified |
| Capex | 18.4 m | — | — | — | — | — | SEC (XBRL)· 25 Mar 2021verified |
| Free cash flow | 129.6 m ≈ | — | — | — | — | — | SEC (XBRL)· 25 Mar 2021derived |
| Investing cash flow | -800.2 m | 376.9 m | -54.7 m | 566.7 m | -35.5 m | -902.1 m | SEC (XBRL)· 05 Mar 2026verified |
| Financing cash flow | 552.9 m | -160.1 m | -189.2 m | -450.0 m | -406.7 m | -43.0 m | SEC (XBRL)· 05 Mar 2026verified |
| Share repurchases | 0 | 200.0 m | 231.9 m | 127.0 m | 466.3 m | 575.0 m | SEC (XBRL)· 05 Mar 2026verified |
≈ computed by olivLaw from the reported lines of the same year: Operating cash flow − Capex.
Computed indicators
Growth
Profitability
Returns
Balance sheet
Liquidity
Cash
Efficiency
Market and valuation
4 indicators that do not apply to the sector.
Valuation
olivLaw classification
- score weight coverage: 55.3% of at least 60%
- valuation methods computed: 0 of at least 1
A scoring methodology on indicators and valuation, not investment advice.
Closing price
04 Nov 2026Source: olivLaw, closing series
Market cap: 4.4 bn USD
Key indicators
Coverage and freshness
Score by group
55% · Insufficient data
Estimated value range
unavailable — no valuation method could be computed
Valuation assumptions are editorial choices, not measured; beta is not measured.
Valuation methods
- DCF (discounted cash flow)unavailable · the input exists, but its latest figure is far older than the latest reported period: not used
- Peers: EV/Salesunavailable · net debt missing: EV cannot be bridged to equity (missing debt is not zero)
- Peers: EV/EBITDAunavailable · net debt missing: EV cannot be bridged to equity (missing debt is not zero)
no valuation method could be computed
Classification (SIC) comparables group by industry code, not by economic activity; the direct group is an editorial selection by activity. Members' multiples are on their own trailing twelve months, at their own latest close.
Assumptions (illustrative, editorial)
- Risk-free rate
- 4.3%
- Equity risk premium
- 5.0%
- Beta (default)
- 1.00
- Cost of equity
- 9.3%
- Terminal growth
- 2.5%
Factor scorecard
Insufficient data
Minimum-evidence gate: score weight coverage: 55.3% of at least 60%; valuation methods computed: 0 of at least 1
| Factor | Value | Score | Weight used |
|---|---|---|---|
| Gross margin · Quality | 68.1% | 70 (on a fixed band) | 19% |
| EBIT margin · Quality | 0.1% | 39 (vs peers) | 15% |
| FCF margin · Quality | unavailable | unavailable | — |
| Revenue CAGR 3Y · Growth | 12.8% | 51 (on a fixed band) | 31% |
| Revenue growth (YoY) · Growth | 13.2% | 61 (vs peers) | 15% |
| Net debt / EBITDA · Balance sheet | unavailable | unavailable | — |
| Current ratio · Balance sheet | 1.2x | 23 (on a fixed band) | 12% |
| EV/Sales · Valuation | unavailable | unavailable | — |
| FCF yield · Valuation | unavailable | unavailable | — |
| Shareholder yield (distributions) · Returns | 13.0% | 100 (on a fixed band) | 8% |
Factors without a value were dropped; the remaining weights were renormalised.
Score groups
- Balance sheet· partial23/100 · 1/2 factors with a value
- Growth54/100 · 2/2 factors with a value
- Quality56/100 · 2/3 factors with a value
- Returns100/100 · 1/1 factors with a value
- Valuation· partialunavailable · 0/2 factors with a value
A «partial» group is computed from under half of its weight or from one factor: it is not a full assessment of the group.
Memo
Wix.com Ltd. (WIX). Latest full fiscal year: 2025; data up to 2025-12-31.
Figures computed from the financial statements: revenue 2.0 bn USD in 2025; YoY growth 13.2%; net margin 2.5%.
Valuation cannot be computed from the available data.
Insufficient data for a verdict (score weight coverage: 55.3% of at least 60%; valuation methods computed: 0 of at least 1).
Text generated deterministically from the figures shown; no language model. Not investment advice.
What supports the thesis
- Gross margin: 68.1%
- Shareholder yield (distributions): 13.0%
What contradicts it
- Current ratio: 1.2x
Not assessed (insufficient data or a ratio without meaning): FCF margin, Net debt / EBITDA, EV/Sales, FCF yield.
Versus the vertical median
Services-Computer Programming, Data Processing, Etc. (SIC 7370) · same industry (4-digit SIC) · compared with 39 companies
Multiples and returns vs the median
Price rebased to 100 (monthly, 5 years)
Companies in the vertical
| Market cap | P/E | ROE | Net margin | Revenue YoY | 1A / 3A | |
|---|---|---|---|---|---|---|
| GOOGLAlphabet Inc. | 3,552.1 bn | 15.1 | 44.3% | 50.0% | +15.1% | −10% / +118% |
| APPAppLovin Corporation | 91.1 bn | 20.9 | 203.7% | 64.6% | +70.0% | −55% / +625% |
| FLUTFlutter Entertainment plc | 14.2 bn | — | -9.1% | -5.0% | +16.6% | −61% / −48% |
| FDSFactset Research Systems Inc | 12.1 bn | 23.5 | 25.5% | 21.5% | +6.7% | +23% / −25% |
| SNAPSnap Inc | 10.2 bn | — | -15.6% | -4.9% | +10.6% | −23% / −57% |
| NIQNIQ Global Intelligence plc | 6.0 bn | — | -65.3% | -8.0% | +5.7% | +29% / unavailable |
| SIFYSify Technologies Ltd | 5.8 bn | — | -4.1% | -2.0% | +9.0% | +20% / +53% |
| WIXWix.com Ltd. | 4.4 bn | 91.5 | — | 2.5% | +13.2% | −42% / −8% |
| MGNIMagnite, Inc. | 3.3 bn | 21.9 | 19.6% | 22.5% | +6.9% | +55% / +182% |
| GRNDGrindr Inc. | 2.4 bn | 27.6 | 108.7% | 18.7% | +27.6% | +9% / +108% |
| DVDoubleVerify Holdings, Inc. | 2.1 bn | 34.0 | 5.8% | 8.2% | +13.9% | +29% / −59% |
| BZKanzhun Limited | 1.7 bn | 41.6 | 16.0% | 33.1% | +17.3% | −21% / +6% |
| WBWeibo Corporation | 1.6 bn | 3.8 | 12.1% | 25.6% | +0.1% | −35% / −36% |
| DJTTrump Media & Technology Group Corp. | 1.2 bn | — | -78.9% | -28,867.7% | +1.8% | −61% / −74% |
| HSTMHealthstream Inc | 949.7 m | 45.4 | 6.0% | 6.6% | +4.3% | +29% / +30% |
| NXDRNextdoor Holdings, Inc | 934.4 m | — | -7.2% | -11.1% | +4.2% | unavailable / unavailable |
| CEVACeva, Inc. | 788.9 m | — | -3.6% | -9.5% | +2.5% | +30% / +29% |
| BMBLBumble Inc. | 718.8 m | — | -94.7% | -58.0% | −9.9% | +69% / −57% |
| SABRSabre Corporation | 702.2 m | 1.1 | — | 25.1% | +1.0% | +8% / −51% |
| YALAYalla Group Limited | 413.9 m | 6.8 | 19.6% | 43.3% | +0.7% | −20% / −6% |
| ZIPZiprecruiter, Inc. | 321.9 m | 12.9 | — | 6.2% | −5.3% | −5% / −66% |
| MFMindForge Inc. | 172.5 m | — | -167.2% | -222.9% | −49.9% | −83% / unavailable |
| SANGSangoma Technologies Corp | 150.7 m | — | -1.9% | -2.1% | −4.3% | −13% / +55% |
| HCATHealth Catalyst, Inc. | 119.7 m | — | -118.1% | -90.6% | +1.5% | −47% / −78% |
| DOYUDouYu International Holdings Ltd | 111.1 m | — | -6.8% | -5.3% | −6.7% | −48% / −48% |
1- and 3-year price returns: for WIX from daily closes (the same as the performance table), for the other companies from month-end closes.
olivLaw engine forecast
The world engine ran after the company's latest material disclosure. Probabilities are of TOUCHING a level within the horizon (not closing there) and sit next to the random walk (p_rw), the no-information benchmark.
The engine has no published run for this company yet.
Valuation scenarios (editable assumptions)
Illustrative scenarios
Illustrative: not forecasts and without probabilities. Each case is one coherent set of assumptions, computed on today's figures.
Estimated price (USD)
| Estimated price | Bear | Base | Bull |
|---|---|---|---|
| 1 years | 53.98 Total return -33% · Per year -33% | 95.08 Total return 18% · Per year 18% | 142.74 Total return 77% · Per year 77% |
| 3 years | 61.52 Total return -24% · Per year -9% | 121.04 Total return 50% · Per year 15% | 198.16 Total return 146% · Per year 35% |
| 5 years | 70.12 Total return -13% · Per year -3% | 154.08 Total return 91% · Per year 14% | 275.11 Total return 242% · Per year 28% |
- Exit P/E± 30.26
- Net margin± 21.18
- Annual revenue growth± 16.10
- Annual dilution± 1.78
AI analysis
AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.
Possibly outdated: the newest document it read is from 05 Mar 2026; since then the company filed 6-K (04 Aug 2026), 6-K (08 Jun 2026), 6-K (13 May 2026).
In brief
Wix.com Ltd. is a global, cloud-based platform for creating and managing digital presence, serving self-creators, agencies and enterprises under a SaaS model. The company closed fiscal 2025 with revenue of 1.99 billion USD, up 13%, and its AI builder Wix Harmony and the Base44 acquisition could matter for its next growth phase.
SWOT
Strengths
Weaknesses
Opportunities
Risks
- Adoption of new productsmedium
The company may fail to attract users to new products or integrate them effectively, which could slow growth 1.
- AI-related riskshigh
Use of AI exposes the company to regulatory, intellectual property and reputational risks that could create liabilities 1.
- Cybersecurity and datahigh
Attacks on data or failure to comply with data protection laws could affect users and trust in the platform 1.
- International and currency exposuremedium
International operations and exchange rate fluctuations could affect revenue and margins 1.
- Conditions in Israelmedium
Regional conflict and military service obligations of personnel in Israel could affect operations 1.
Investment thesis
What would need to be true (bull case)
What would break the thesis
- AI-based competition could weaken pricing power and make users easier to win away 1.
- Dependence on North America and on users' spending on web presence could slow growth if the market weakens 1.
- Regulatory and security risks could create unexpected costs, and revenue from new products is not yet reported separately 1.
What to watch
- Adoption of Wix Harmony and Base44 and their contribution to revenue2026
- Trend in premium subscription count and renewal rateQ1 2027
- Revenue trend in Europe and Asia as localization advances2027
Products, market & competition
AI-generatedAI-generated analysis (Claude) from cited public sources; it may contain errors. Not investment advice. As of 27 Oct 2026 · Model: claude-haiku-5-5.
Possibly outdated: the newest document it read is from 05 Mar 2026; since then the company filed 6-K (04 Aug 2026), 6-K (08 Jun 2026), 6-K (13 May 2026).
The business
Revenue has two components: Creative Subscriptions, which include premium subscriptions and domain registrations, and Business Solutions, which include applications such as Google Workspace, payments and paid ad campaigns. Yearly and multi-year subscriptions made up 83% of premium subscriptions at the end of 2025, supporting revenue visibility and upfront cash collection 1.
By geography, North America generated 60% of revenue in 2025 and Europe 25%, according to the filing 1. The company states that adoption outside North America depends on offering the platform in local languages and on local billing solutions 1.
Segments
Creative Subscriptions
Creative Subscriptions revenue was 1.41 billion USD in 2025, up 11%, and represented 71% of total revenue 1. The freemium model and multi-period premium subscriptions are central to this segment 1.
Business Solutions
Business Solutions revenue was 583.3 million USD in 2025, up 18%, representing 29% of the total 1. Google Workspace is the most frequently sold application in this segment, with Payments by Wix and paid ad campaigns also contributing 1.
AI platform and Base44
Wix Harmony, released in January 2026, combines AI-assisted coding with visual control, and Base44, acquired in 2025, enables application building from natural language 1. These are new directions for the company, but the filing does not separately disclose their revenue contribution 1.
Market context
The filing describes a shifting market in which the move of commerce and business online and onto mobile creates demand for a dynamic digital presence with real-time operating tools, not just a website 1. The company sees a significant opportunity for affordable AI-driven solutions that reduce cost, time and language barriers 1.
Demand, however, depends on users' spending on web presence, which is affected by macroeconomic conditions, trade policies and shifting online commerce demand, factors the company says are beyond its control 1.
Trends
- Integration of artificial intelligencemixed
The company is extending AI into its website builder, content generation and business automation, which could attract new users if the products meet demand 1. The filing warns, however, that new pricing models such as AI credits may affect purchasing behavior 1.
- Shift toward prompt-generated applicationsmixed
Interest in no-code application building through Base44 could open new segments, but the company acknowledges that the prospects of this model have not yet been fully evaluated 1.
- Profitability and cost disciplinetailwind
The company says it reached positive GAAP net income earlier than planned and generated free cash flow above its target in 2025, reflecting a carefully managed cost base 1.
- Regulation and taxesheadwind
Changes in internet regulation, indirect taxes and data protection rules could raise compliance costs and limit recurring billing 1.
Competitive position
The filing says the SaaS market for website creation is highly competitive, and competitors may adopt strategies based on AI advances, while users can switch providers easily 1. The company emphasizes the quality, security and functionality of its platform and its support for many languages 1.
The source texts do not explicitly name competitors, so the list below cannot be confirmed from the filings provided; a full competitive analysis would require further company documents 1.
- SaaS website builder providers
The filing mentions competition in the SaaS website creation segment without naming companies 1.
- No-code and low-code platforms
The company implicitly competes with no-code development tools, but the source does not name competitors 1.
- AI design tool providers
Competition from new AI technologies is cited as a risk without identifying companies 1.
- E-commerce platforms
For online sales solutions the filing mentions competitive pressure without naming firms 1.
Links, dependencies and risks
Who the company is tied to, from its own SEC filings (customers, suppliers, production, partners, competitors, countries, regulation), from the 5 %+ holders' statements (13D/13G) and from what other companies say about it. Click a node for its evidence; on a listed company the graph moves to it.
Loading the links…
News & filings
In the press
- Why Wix.com Stock Soared 60% In AugustYahoo Finance — News · 03 Sept 2026 · EN
- The Future of Website Building with Wix.com (WIX)Yahoo Finance — News · 02 Sept 2026 · EN
SEC filings
- Current report (foreign issuer)04 Aug 2026
- Current report (foreign issuer)08 Jun 2026
- Current report (foreign issuer)13 May 2026
- Annual report (foreign issuer)05 Mar 2026
- Current report (foreign issuer)04 Mar 2026
- Current report (foreign issuer)28 Jan 2026
- Current report (foreign issuer)18 Dec 2025
- Current report (foreign issuer)19 Nov 2025
- Current report (foreign issuer)12 Nov 2025
- Current report (foreign issuer)11 Sept 2025
Sources
- [1] Form 20-F, fiscal year ended 2025-12-31 · SEC / Wix.com Ltd. · 05 Mar 2026
Figures computed by olivLaw from SEC filings and closing prices; the qualitative analysis is AI-generated from cited sources. Not investment advice.